ahrefs link building

How to Use Ahrefs For Link Building (Like A Pro)

In this new guide, you'll learn how to use Ahrefs for link building.

Even without experience using the SEO tool.

Even if you've been using Ahrefs for quite a while.

(I'll include lots of advanced strategies that I've never shared anywhere before).

Here's everything you'll discover in this guide:

Let's dive right in.

 

What is Ahrefs SEO Tool?

Ahrefs is a robust tool that can be used to perform backlink audits, conduct keyword research, analyze competitors, track organic visibility and find and quality link prospects.

ahrefs link building homepage

For this guide, we'll focus on activities related to link building.

If you don't what link building is, start first by reading this beginner's link building guide.

 

How to Find Backlink Prospects Using Ahrefs Link Explorer

Every link building campaign starts with finding websites that can potentially link to your business.

When finding link prospects, you can use Google and advanced search operators to discover blogs and websites to look after for links.

You'll surely discover hundreds of websites following this process.

But if you're looking for a scalable way of link prospecting:

You use Ahrefs.

Ahrefs has a Link Explorer feature to help you find websites linking to the URL or domain you've entered.

ahrefs link explorer

The URL you will enter can be a competitor of your business.

Since you'll enter a relevant competitor, you also find backlink prospects that are relevant to your business.

ahrefs link explorer competitor

You'll then see a bunch of websites linking to your competitor's website. This could be your possible backlink prospects for your business.

That's how simple it is.

You do this to every website of your competitors. And you'll find thousands, if not hundreds of link opportunities.

Now, if you lack ideas of who your competitors are.

You go to one feature of Ahrefs: competing domains.

Click "Competing domains".

ahrefs competing domains

 

You'll see all websites competing with your business.

Going back.

If you want to get all the backlink opportunities (websites linking to your competitor's website), click Export in the Backlinks feature.

How to Find Guest Blogging Opportunities Using Ahrefs

Guest blogging is the practice of contributing a content piece to another blog, whether that piece is an article, visual assets like an infographic, video, or any other content format. And get backlinks in return for that value.

Here's how to find guest blogging prospects using Ahrefs.

Enter a keyword in Content Explorer.

ahrefs content explorer

 

Add a filter for Domain Rating and toggle to see only "One page per domain".

ahrefs domain rating filter

Use the "highlight unlinked domains" function to highlight results from websites that haven't linked to you before.

Now, that gives you a list of blogs you can consider as guest blogging prospects.

 

How to Find Unlinked Mentions Of Your Brand Using Ahrefs

Not all websites that mentioned your brand would link to you. Some will do, others do not.

But for those who didn't link to you, what you can do is reach out to them and ask to link back.

Given that they've mentioned you, you have leverage for links by simply asking them.

So, how do you find these "unlinked mentions"?

Search your brand name in Content Explorer.

ahrefs content explorer enter keyword

 

Click the "highlight unlinked domains" button. And enter your domain.

highlight unlinked domains

Then, you'll see websites that mentioned your brand on one of their pages.

You can check out this guide on link reclamation to know how to qualify these brand mention pages and reach out to them effectively to acquire links to your site.

 

How to Find Podcast Opportunities Using Ahrefs

Podcasts are everywhere.

In your industry, there are podcasts you can get interviewed in, to bring your message out there to your target audience.

Using Ahrefs, you can find these podcast backlinks opportunities.

Find a thought leader or someone who've been guested on many podcast in your industry. This will be your starting point.

Look for his website and enter it into Ahrefs' Site Explorer. Go to the Backlinks report and search for their name.

find podcast thought leaders

podcast link opportunities backlinks report

This will give you websites where the person has appeared on.

You can learn more about this from this guide on getting podcast link opportunities.

 

How to Find Broken LInk Opportunities Using Ahrefs

Deadrot is something link builders can take advantage of.

Broken links on other websites are link building opportunities for your website.

Using Ahrefs, you can discover these broken links.

There are two approaches you can apply here.

First is by entering a competing website into Ahrefs' Site Explorer.

Then go to "Best By Links" and filter for "404 not found".

best by links 404 not found

 

Find any pages that linked to the 404 page by plugging it into Ahrefs' Site Explorer.

find links to 404 pages

These will surface you link opportunities you can reach out, and offer your resource as a replacement to their broken link.

Another way to find broken link building opportunities is by using Ahrefs' Content Explorer.

Enter a topic or keyword.

Then filter for "Only broken".

content explorer only broken pages

Set the filter for referring domains for a minimum of 50. This will give you linkable pages that you can recreate and publish on your website.

referring domains 50

How to Prospect For Resource Page Link Targets Using Ahrefs

There are a lot of resource pages available on the web.

Use Ahrefs to find them.

Enter a relevant keyword into Content Explorer plus a search operator, "inurl:resources" to find only pages with resources on its title or content.

computer addiction resources ahrefs

resource page link opportunities

How to Discover Content Syndication Opportunities Using Ahrefs

Content syndication happens when a content is re-published by other third-party websites.

As the content is automatically being republished, it gets more visibility on other more web places.

How do you find these content syndication opportunities?

First thing to do is to find a website that gets syndicated regularly. You can also find an author, content creator, or blogger who gets his article republished elsewhere.

Ahrefs now has an author feature to help you discover authors in your space.

Simply type any keywords in Content Explorer. And go to the Authors tab.

content explorer authors tab

Once you find an author who has a blog that gets syndicated. Paste the domain into Ahrefs' Site Explorer and go to the Backlinks report.

Search for "originally appeared on" in the "Include" box to filter the pages with titles, and content that includes that phrase.

ahrefs originally appeared on

 

Now, these are content syndication opportunities you can leverage for links.

 

How to Find Industry Authors Using Ahrefs

When people use guest blogging, they opt to look for websites and blogs.

A more strategic way of doing this is to find industry authors.

There are many things you can do when you find them, either you hire these industry authors to create content for you and distribute third-party content on other niche blogs.

Or get these industry authors to promote content published on your website.

Now, how to find authors in your space using Ahrefs?

Go to Content Explorer.

Click on Authors tab.

ahrefs authors tab export list

You can export the list to further assess each author.

You can then filter them by their number of followers, traffic value of their website, and average referring domains.

 

How to Monitor People Linking To Less-Deserved Content Using Ahrefs

Link building is a matter of giving value to a target audience.

If you can more value to linkerati, you get these people to link to you without hesitation.

If your ranking page isn't getting its deserved spot (not yet ranking number one), then either the competition for that keyword is too difficult, or your competititors' pages have more high-quality backlinks than you.

Besides making your content better to serve both search engines and search users, you would want to build more backlinks to your page.

You can reach out to people who linked to the top-ranking page.

A more strategic approach is to find any less-deserved content (people with lesser backlinks than the top-ranking page), but are getting continuously links from publishers.

Use Alerts feature of Ahrefs to send you alerts whenever people link to those pages.

alerts to less deserved content

As soon as you receive alerts, check each of them and see if your content deserves more of getting the link than your competitor.

Whenever you find it relevant and more feasible for your content to get links, consider reaching out to the linker and share your content.

 

How to Find Fresh Outreach Prospects In Your Industry Using Ahrefs

You need to find an outreach angle when reaching out to potential linkers.

Whether that's an interest of the prospect you're tapping into, or as simple as describing your content from a unique angle.

One way to get more responses and link placements from your outreach campaign is to ping them about their most recent content piece.

Oftentimes, people reach out to bloggers about their old articles (most of the time, articles from years back).

Those bloggers obviously may or may not care about their old articles, unless they find it interesting to update them.

So you want to be looking for people who've recently just published their content.

Why is the case?

These are people who are more receptive to suggestions as they're in the positive mode of receiving feedback for their recent content.  So that means you have a higher likelihood of receiving responses from them.

How to find fresh outreach prospects in your industry?

Enter a relevant topic (a topic of your content) in Ahrefs' Content Explorer.

Set filter for "Published last 90 days". Then, set a minimum "Website Traffic" from 1K, and "Domain Rating" of 60-90.

ahrefs fresh outreach prospects

 

Check "Exclude Homepage" to avoid seeing multiple pages from the same website.

ahrefs fresh outreach prospects metrics

These are fresh outreach prospects in your industry that you can reach out to for content promotion.

 

How to Discover Link Targets With Potential To Bring Referral Traffic

One of the best types of links is links that can generate referral traffic to your website.

Not only you'll get the benefit of link juice from a relevant website to help you rank in search, but you'll also receive relevant traffic who can be your potential customers.

Now, how would you be able to find these link targets?

Enter a relevant topic on Ahrefs' Content Explorer to see pages that mention your topic.

Then set the minimum search traffic filter to 500.

ahrefs content explorer website traffic 500

Export the list and consider them as your link prospects.

outreach prospects traffic 500

How to Qualify Backlink Opportunities Using Ahrefs

Not all backlink opportunities are relevant to your business.

Not every website is worth pursuing.

That's the reason why you have to qualify sites or specific pages before you reach out to people who own them.

Link qualification helps you to maximize your resources and efforts in link building.

The better you qualify, the less time you spend reaching out to websites with no relevance and business value to your site.

What are some criteria to consider when qualifying backlink opportunities?

First is contextual relevance.

Check the website and see for yourself if the website is topically relevant to your business.

Let's say you're looking for a guest blogging opportunity in the personal injury space.

The most relevant opportunities are personal injury blogs.

If you sell beauty products, your most relevant backlink opportunities are beauty blogs, lifestyle blogs, and mommy blogs (with topics on beauty for mommies).

Second thing you should be looking at is: Authority

This is where Ahrefs comes in.

Ahrefs has an authority metric, called Domain Rating (DR) and URL Rating (UR) that shows you how authoritative a website is (measured on a scale from 0 to 100).

ahrefs domain rating

 

There are two things you can do when qualifying backlink opportunities using Ahrefs:

Manual approach and Ahrefs' Batch Analysis feature.

You can qualify websites manually. Go to the website. Click on Ahrefs tool button (make sure you install it on your Google Chrome Extension).

Or do it using Batch Analysis.

Collect all URLs of your backlink opportunities.

Copy and paste them in the Batch Analysis box. You can enter up to 200 URLs.

Let's say I'm going after guest blogging opportunities, what I'll be pasting in the box are all websites I'm going after for guest blogging.

After pasting all these URLs, click the dropdown and choose "domain with all its subdomains" option.

ahrefs quick batch analysis

 

This is important if you want to qualify a backlink opportunity as a whole (not just as a single page).

Now then, you'll see a bunch of data you can use to assess whether a website is good or not.

Basic metrics you can look at from this Ahrefs data:

Organic Search (Traffic)

The monthly organic of the website from search. The higher this metric, the better opportunity because you know that it ranks for its target keywords in Google. This means that if you get backlinks from the website, it could bring visitors to your site through the link.

Ahrefs Ratings (DR)

The higher this metric is, the better. We recommend as a link building agency to have a benchmark of at least 30 (DR of 30 and above). Not too high, but not too low to see if there is enough authority on the website.

Referring Domains (Total)

The total number of unique domains linking to the target. The higher it is, the better. This means that there are other websites that have votes of confidence in your backlink opportunity.

There are a lot of other factors you have to consider when qualifying backlink opportunities, but what I've shared would be enough to help you start with link qualification.

 

How to Qualify Link Prospects Better Using Ahrefs

Besides using contextual relevance and authority metrics (like Ahrefs' Domain Rating), you can qualify link prospects in a more detailed way.

Using Ahrefs, you can check websites if they have been penalized.

While we don't have data to see if they have been hit by a penalty unless we got a direct access the website's Google Analytics.

However, there are clues when you assess further the website.

You can use Ahrefs to see the website's search organic trends or performance.

check backlinks better search performance-ahrefs

 

If you see drops in search traffic, you may want to investigate further.

You can't simply conclude the website has been penalized.

Look through the date where the drop began.

Check using Moz calendar of algorithm updates to see if there are any big updates on that date.

Remember that Google is constantly changing its algorithms to serve its search users better.

moz google algorithm updates history

 

Another thing you need to check is if there are any website revisions during that date.

If there is a website redesign, it may have caused technical errors that led to a traffic drop. Use Wayback Machine and go through the date when you've seen the search drop-in Ahrefs.

ahrefs check backlinks wayback machine

 

One last thing:

Know the seasonality of the website's traffic. There are on and off seasons in certain markets. This means that if a website sells seasonal products, it's understandable the website will experience drops in its search performance.

seasonal products

How to Know If Your Outreach Prospect Has Linked To You Before?

In outreach, it is best if you can identify if your prospects have linked to you in the past.

There are two reasons for this:

First, you may reach out to them later, if you prefer to prioritize websites that haven't given you links yet.

Second, if you see that getting recurring backlinks from them benefits you, consider them as your current outreach prospects.

Now if you need to see if a website has linked to you before.

Enter the website of your outreach prospect in Ahrefs' Site Explorer.

Go to "Referring domains" report. And include your brand or website in the search bar.

ahrefs referring domains link to website before

There you'll quickly find all the pages linking to your website or have mentioned you.

 

How to Discover Linkable Content Topics Using Ahrefs

One reason why people link to a website is they see content worth referencing on their pages.

So creating content that people would love linking to is a great way to increase backlinks to your website.

Content creation is not a requirement all the time. But if you want to scale link building, do it with a strategy.

Use Content Explorer feature of Ahrefs to find linkable topics in your industry.

Start by entering a keyword or phrase (your topic) to search for their database of over one billion web pages.

Your query matches what you choose in the dropdown options:

ahrefs content explorer parenting tips

If you're starting out, it is best to choose "Everywhere" to let the tool explore more pages on the topic. 

Go to the bottom section and "Sort by referring domains". This allows pages to sort from highest to lowest referring domains.

ahrefs filter by referring domains

To say that a topic is linkable, a good count is at least 100 referring domains.

For other industries, you may not able to find more than the number, but you get the point.

You should be able to find topics with a good number of referring domains.

 

How to Find Skyscraper Content Opportunities Using Ahrefs

Skyscraper technique.

Creating a 10x content that's better, longer, and more comprehensive than other competing content on the topic.

It starts with finding what topics you can create yourself.

Use any of the three features of Ahrefs.

A. Ahrefs' Content Explorer

Enter a relevant topic into Ahrefs' Content Explorer.

Set the minimum 'Referring Domains' filter to 50, to give you websites.

You can add a language filter to get only pages in your target language.

ahrefs parenting tips content creation

 

Consider checking the Traffic Value of each page in the list, as it gives you an idea of the value of the topic and page related to your business.

B. Ahrefs' Site Explorer

Plug in the URL of an authoritative website (in your industry) into Ahrefs' Site Explorer.

Go to Best By Links section. Set the filter to "200 ok". And sort the list by Referring Domains.

ahrefs best by links site explorer

This will give you an idea of what topics are linkable in your industry based on the highest linkable pages of an industry website.

C. Ahrefs' Keyword Explorer

Enter a broad industry keyword into Ahrefs' Keyword Explorer.

ahrefs keyword explorer keyword difficulty

Set a minimum of Keyword Difficulty to ~40. Based on Ahrefs' calculation on KD, the top-ranking pages for high-KD keywords have lots of backlinks.

You can check ranking pages for each of the high-KD keywords. See if they have a good number of referring domains.

ahrefs serp overview referring domains

How to Look For "Definition" Keywords Using Ahrefs

Today, most searches for definitions show a featured snippet.

google what is a fever dream

Google pulls this information out from one of the top-ranking pages.

Now, that is an opportunity you can maximize in your content. You could appear in the snippet section if you have a definition of a term on your page.

If you have pages currently ranking for your target keywords, you may want to look if they rank for the definition of terms.

Here's what you can do:

You can enter your domain into Ahrefs' Site Explorer.

Go to the Organic Keywords section, then filter for top 10 rankings with featured snippets.

ahrefs organic keywords what is

Next thing is you filter for "what is" and "what are" keywords using the Include filter.

Check through your pages that are currently ranking for these definition keywords. Add sections for  "what is" or "what are" content. Make sure there's a relevant definition of those terms on your page.

 

How to Discover Content Types That Get Links In Your Industry

When you look for content topics to write, you also want to know what content types or formats that receive the most backlinks.

That way you can create a content piece that is both consumed best by your target audience and best linked by other people.

How will you know content types that work?

First, find any big publishers in your industry.

Then enter the domain URL into Ahrefs' Link Explorer.

Go to the Best Pages by Link report.

Look for any patterns of the content format that gets links most often.

ahrefs best pages by incoming links

How to Find Videos With Potential To Attract Search Visibility Using Ahrefs

Video marketing gives one of the highest yields in terms of building brand awareness and gaining new followers and visitors for your website.

Here is how you can look for videos that have the potential to attract views from Google.

Go to Ahrefs' Site Explorer and enter Youtube. 

Go to the "Organic Keywords" report. Then add a relevant keyword or topics to the "Include" filter.

ahrefs youtube organic keywords

There you'll surface video topics that get on the top of Google when you search for them.

 

How to Know What Attracts The Linkerati

There are certain pages and topics that receive the most attention from linkers.

A more advanced way of finding what makes them tick is not only looking at the "Best By Links" section of Ahrefs.

If you enter a website into the tool, you'll find what pages they get the most number of links.

However, that's not to account for the velocity of their link building campaign. That means, if they're doing link building effectively, you'll likely see a steady growth of links.

You don't just see the Best By Links section, but also find some time to get more insights from the Best By Links growth.

If you try to reverse engineer a competitive content to know what attracts the linkerati, use Best By LInks growth for that. This feature of Ahrefs doesn't just show you what worked in the past in terms of link attraction, but what also works today.

ahrefs best by links growth

 

A steady link growth implies you have a content type and topic that captures attention from linkerati continuously.

 

How to Make Your Content Better By Knowing Why People Link To Ranking Pages

Content creation is not a one-time hit wonder.

You don't stop just because you create one.

But you continuously update it to better serve your target readers.

One way to make your content more powerful is to understand why people are linking to your competitor pages.

When you get insights as to why link to them, you can go back to your content and add insights to your page.

Here's how to do it.

Get one of the ranking pages for the target keywords you're trying to rank for. Enter the domain into Site Explorer.

Go to Anchors report. In here, you'll see what anchor texts people are using when they link to this page.

ahrefs ketogenic link anchors

 

You'll then see anchor texts not commonly used by other people.

Look deeper and try to understand why by going through each of the pages linking to the content.

For instance, one reason the page gets a different anchor text because the author has a new section for the page he needs more references on a sub-topic.

You see:

Knowing why people link to certain pages can give you insights as to what sections to add to your content to make it better for your target audience.

 

Conclusion

I hope you got a ton of value from Actionable Tips On Using Ahrefs For Link Building.

Now I’d like to hear from you.

What tip from today’s post are you going to try first?

Do you want to try discovering linkable content topics using Ahrefs?

Or maybe want to try knowing if an outreach prospect has linked to you before?

Either way, let me know by leaving a comment below.


types-of-links-how-to-get-them

9 Types of Links That Matter in SEO And How to Get Them

The types of links that you build matter as much as you execute your link building strategies tactics.

Just like knowing what kind of salt and pepper to use for your recipe, your cooking becomes more effective when you actually know what ingredients to use and why you need to use them.

So, if you want to be an effective link builder, you need to understand these 12 link types.

Here we go.

types-of-links-how-to-get-them

 

1. NATURAL EDITORIAL LINKS (CONTENT)

Natural-editorial links are by-products of link earning.

This type of link is acquired organically - meaning there isn't any form of outreach initiatives from the side of the person who gets the link.  The webmaster or publisher initiates linking to a certain piece of content.

Link-wise, it's close to impossible to get a similar link type unless there's a high-level reason why a particular person would link to your website.

In my experience, there are three primary factors on how you can earn natural-editorial links:

A. Content Ranked For Referential Keywords 

Not all keywords that you target can get people to both search for it and link to the top ranking piece (or whatever ranking page they'd find worth referencing to).

For example, if you search for what is link building, you'll find that most people would end up typing the exact question, getting the answer, and leaving the page right away. 

But there are keywords that people both search for and link to as a reference for their own content works. These are called "referential keywords".

Here are some examples of referential keywords:

A.1. Topic Templates 

Any niche template is highly searchable and is worth linking to. The reason is simple - it makes life easier. If you can have a template to create your own resume without having to write the whole thing from scratch, it actually saves you minutes (if not hours).

Therefore, the templates keyword is one content type that is worth referencing in a blog post because it gives value worth finding.

Popular examples of this niche-type keyword are job search templates and web design templates (CSS and HTML).

job search templates serps

Other template keywords you may also create content around that can fit in your industry are the following:

  • Christmas tree template
  • meal plan template
  • door hanger template
  • macaron template
  • travel itinerary template
  • weekly lesson plan template
  • wedding seating chart template
  • real estate flyer template
  • family budget template

Pro tip: Use Ahrefs or SEMRush to search for a specific type of template you could invest a content piece around in your space.

You can use the tool's search volume to type in a keyword + "template" to find niche template terms.

ahrefs parenting template example

A.2. Tips, Strategies & Hacks

A writer wants to include more tips in his content and so, if you have an extensive guide on co-parenting tips, there's a good chance it could be used as a reference on other blog posts.

Example: photography tips, first date tips, rhetorical strategies, camping hacks

A.3. Data 

Industry/topic data can serve as a credible source of information for the content you're writing about. It builds trust from your readers and thus, this is a type of content that has a high likelihood of being linked to by publishers as a reference.

Example: real estate data, snapchat data usage

Exception:

There are niche-type keywords one wouldn't ever think of being referenced by potential linkers. Such is the case with question keywords.

Normally, a question keyword, what is a watchdog? for example, can be easily answered and doesn't require you to refer to a post about that specific topic.

direct question search results

If you're the writer, you think it's only bit-sized information and you could either list it down or use your opinion if you can answer the question properly.

However, there are cases that require expertise to answer a question and thus, give content creators an opportunity to create content from it that doesn't just serve the need but has data/facts to support the answer.

You'll see this happen in health niches. One should have a scientific/medicine background before he/she can answer a question.

For example, the search query, "Is snoring a hereditary?", requires content that is written by a person with strong health background (Ph.D. graduate).

Is snoring a hereditary google search

With these niche questions that are best served with expertise-based content, there are cases when a question keyword can also be a referential keyword. This means that content ranking for such keywords can also be used as a reference by other publishers in their posts.

B. Word-Of-Mouth Bottom Of The Funnel Pages 

Another factor that could help you earn links is when your community users, brand evangelists, and those people who know your brand link to you naturally from discussion websites.

What makes it worthy of earning is the number of conversions you can get from those discussion sites - not just links.

forum links assisted conversions

Forum links that point to your bottom of the funnel pages, i.e. to your product pages, is really valuable from a business perspective - as it can generate sales over time. 

C. Strong Brand Authority 

Building your brand authority in your space requires consistency in messaging and delivery of high-quality offerings.

Whether that's a great product/service, a great brand ambassador, or the length of company existence (with strong brand presence), the more you could establish any of those factors consistently on your site, the higher the possibility of earning links this way.

For example, Tim Soulo recently published a post on how they grow exponentially at Ahrefs from an MRR/ARR metric perspective.

ahrefs growth

How that possible is their ability to focus on one thing - to improve their product best. The product itself allows them to earn links from SEO or internet marketing publishers.

(If you've been reading this blog for a long time, you see that I've been linking to them almost all the time when I want to share a tool that can be used for certain link building activities).

This isn't something that is scalable in nature, for sure, and the market decides if you have the great/best offering.

But if you're choosing clients to cater to your SEO or link building services, it's something that you have to consider. A brand authority could easily help earn links because it's the community themselves - publishers and products' existing users linking to the organization naturally.

2. MANUAL OUTREACH LINKS (CONTENT)

As implied, manual outreach links are executed with manual efforts - from finding relevant link opportunities to identifying an irresistible offer (something that's valuable to end-users) and to sending emails to appropriate contact persons.

This is the most common type of links on the web given that not everyone has the ability and authority to earn links when starting out.

That being said, manual outreach link building can bring a guaranteed range of the number of links per month (e.g. 6 to 10 links per month) if done right and consistently throughout a period of time.

There are a lot of ways on how you can build manual outreach links, and here are some resources that can help you get started:

For this post, I'd like to share with you something that's been overlooked when doing manual outreach link building.

First:

Picking Up New Competitors 

If there are only a few inches away from beating up the competition, knowing what your competitors are working on based on their new links being acquired is essential to maneuver your website to better links.

For this reason, you can use Ahrefs to check your competitors' new links.

new backlinks ahrefs

You can even filter indexed links based on a specific period of time (past month, past week, or past day).

filter new competitor backlinks

Picking up new links of your competitors will you give insights as to which link building tactic they're currently focusing on (either niche scholarships or discount programs for example) and if they are pursuing blogs/sites from other verticals (but definitely still relevant to their brand).

Given their recency of linking, new links acquired by your competitors have high chances of converting into links when pitched since they are more receptive to link pitches. 

Linkable Markets For Certain Content Types 

A certain type of content is serving a particular linkable audience.

For example, an educational guide caters to resource linkers while bloggers are more receptive to infographics and entertainment-driven articles.

Meanwhile, news editors are looking for the more data-studies type of content.

content fits linkable market

via SiegeMedia

In essence, if you're manually reaching out to the certain linkable audience and you're not giving them a suitable content type, you're less likely to acquire a link from an editorial perspective.

That's not to say there's no chance of linking. But for every content type, there's a specific linkable audience it does serve.

3. SELF-CREATED NON-EDITORIAL LINKS

Not being editorially given, self-created non-editorial links tend to carry less weight than other link types. They get lesser clicks to their referring pages as compared to links placed within the body of content. Therefore, from a lead generation perspective, it's not worthwhile to put all your efforts into self-created non-editorial links.

self created non editorial links

Here are some examples of this link type that I've seen still being built up to this date:

  • Not moderated blog comments
  • User profile pages
  • Forum signatures/profile links
  • Not moderated directories

Get this type of links to diversify your link profile, but not too many, given that they don't provide as much link value as compared to editorial links.

The type of self-created non-editorial links you should definitely get is social links.

Here are a few social sites where you can build free backlinks:

4. DISCUSSION-BASED LINKS

Links coming from discussion websites and online boards are proved to be valuable in terms of driving referral traffic and assisted conversions to a website.

Both benefits are strong proof of how powerful that link type is, as you're hitting two birds with one stone: traffic and conversions.

To benefit much from discussion-based links, one must consider the following:

    • Identify sub-niche boards from community discussion and niche-specific forum sites.
    • Consider more quality than quantity (e.g. if you own an eCommerce guitar website, a brand presence on a guitar forum with 5000-ish users is better than a music forum with almost 50,000 users).
    • Participate in discussion boards/threads where you think you can provide value with your expertise. Take note that your goal is to drive traffic through clicks from links. If your participation doesn't engage the users well, it's more difficult to drive traffic to your website.
    • Don't insert links pointing to your commercial pages with no relevance to threads. You may be flagged as spam or be banned from the community site.
    • Add hyper-relevant links to discussions. If you think a category page is more suitable than a product page, then consider more to adding it.

Here are a few examples of websites where you can build discussion-based links:

Quora

Quora is a question-and-answer site where people benefit from answers to specific queries.

Search for Quora-sub threads that you can follow and find questions from it. Spend 10 minutes of your time providing genuine and valuable answers or solutions to niche-relevant questions.

quora question and answer

Last year, I've put a daily practice to answer one relevant question every single day. It drove not just traffic, but potential clients to our agency.

Country And Local-Specific Forums 

If you're doing local link building, it's important to not just get relevant discussion-based links, but also hyper-local.

For example, if you're targeting Aussies, Whirlpool is a forum site in Australia you’ll love the most as users (mostly from the tech niche) are highly engaged.

Identifying a forum site like this is worthwhile to spend minutes, if not hours, of your time. Genuinely provide solutions to recent questions that will best result to more traffic and leads to your website.

whirlpool forum

Niche-Relevant Forums 

Don Rhoades shared a credible idea on how to penetrate niche forums for traffic.

He coined the term, "forum participating rubric", which is a method of using criteria to make decisions on participating in forums and online conversations that mention a need for your products.

Here's how it looks like:

forum participation rubric

Here's what each row means:

Timely: I like to try and stay current as sales opportunities can go from hot to cold very quickly. Online conversations can change focus just as instantly. As an online retail salesman, you must be ubiquitous in “the showroom,” which any good salesman knows is everywhere he is. You can use this method for current press hits as well.

Collaborative: Agree or disagree, supporting another user’s statement helps you build a relationship, and that’s what link building really all boils down to. Keep in mind, the first few interactions you make will most likely not be a good time to drop a link. This is a situation that calls for patience and being genuine in your responses. Remember, this is not about ranking sites and scaling the shit out of a process. This is about adding value to a community.

Education: This is most likely the best facet of this approach. Every product, no matter how much like other products it may be, has unique features, advantages, and benefits. These are the selling points of your product over others. Your on-site content should communicate these FAB’s and offer the G, which stands for Grabber (ask for the sale, without asking).

Clarity: This is one of my most common 4’s on the scale. Having an opportunity to address a misprint or correct an opinion formed by the reader is a blessing in disguise. This is also where it pays to have assessed all of your press mentions and link profile. Many times, I have found opportunities to place links to other sites that already have links that generate sales. BOO-YAH! Some press hits from 2 years ago had no inbound links in the body, but after giving a clarifying statement (with an informational page link), they still bring in significant monthly sales.

by Don Rhoades

5. SPONSORSHIP-BASED LINKS

Getting this type of link isn't groundbreaking. You only need to be a sponsor of an event, organization, charity, or any cause, and in return, you'll be receiving a link from a specific page.

Here are steps on how you can build sponsorship-based links.

First is to identify niche-specific sponsorship link opportunities.

If you're targeting a local city, it is best to also filter opportunities based on its locality.

You can use this search query (inurl:sponsor "INDUSTRY") or (inurl:sponsor "INDUSTRY" "CITY") to look for sponsorship pages in your industry.

The more hyper-relevant your opportunities are, the better link value you can get from them.

sponsorship links

Next is to create a list of these sponsorship opportunities in a spreadsheet.

This way, you'll be able to check each page later on and prioritize which sponsorship opportunity is more suitable to your website and to your budget.

Finally, reach out to each contact person in the website/organization with a value offer that suits them.

6. MEMBERSHIP-BASED LINKS

This type of link is a by-product of being part of an affiliate within an organization.

Acquiring membership-based links is based on the idea that if you have joined an organization, whether you're coming off as a personal or corporate, you will have a chance to get a link from a specific page of that organization's website.

membership based links

If you're working for a client for link building, it is best to check your company's existing collaborations, partners, or affiliated organizations.

Do research if there is an existing membership/affiliate/partnership page in that organization.

See if other companies have links to their respective sites. This is important as you won't be able to get a link from them if, in the first place, they haven't given links to other companies.

When you see one, reach out to the particular organization and ask if you can give you a link from that specific page.

7. Edu & .Gov LINKS

Links coming from .edu and .gov links are highly trusted by search engines, and therefore, is a high-quality link type you should aim to get for your website.

These links are difficult to acquire, but certainly, there are many ways on how you can score them. Below are some tips on how to get .edu and .gov links.

  • Provide a scholarship opportunity for students, make it more relevant to your brand (e.g. scholarship for disability students if you're selling medical supplies).
  • Offer educational content to .edu and .gov sites that is worth linking to from a relevant resource page.
  • Get links from summer housing, internship, and off-housing pages of .edu sites (best fit if you're a real estate site - apartment).
  • Acquire links from the "new to an area" page of .edu sites (things to do, local attractions in [CITY], quality schools in [CITY], moving and relocation in [CITY], etc..).

things to do in city pages

Here are some more resources you can read on building .edu and .gov links:

8. EVENT-BASED LINKS

As implied, these links are acquired using events - either you create your own or just participate.

Here are some ways on how you can maximize events to build links to your website.

Host your own event (whether local or niche-specific).

This requires that you have a set of brand followers (offline or event, much better if it's both) or simply have built expertise around a certain niche/industry. This way, it'll be easier for you to sell tickets or get people to book slots for the event.

host local industry conference

Invite people who have linking intent, i.e. publishers of a local media team, bloggers, influencers, or content creators/PR of different companies to come to your event. Give some free passes or reduce their sponsorship fees if they're a huge win for you (i.e. a big local media site). 

If your event is to provide information/content to your audience, it's also important to invite industry experts to speak. This will give you some links, as some of them may also promote your event from their own blogs.

Get your event listed on local or event listing websites/directories. Here are some search queries you can use to find these low-hanging link opportunities:

  • [CITY] inurl:event inurl:submit
  • [KEYWORD] inurl:event inurl:submit
  • [CITY] [KEYWORD] inurl:event inurl:submit
  • [CITY] inurl:event inurl:add
  • [KEYWORD] inurl:event inurl:add
  • [CITY] [KEYWORD] inurl:event inurl:add
  • [KEYWORD] [CITY] "submit event"
  • [KEYWORD] [CITY] "submit an event"
  • [KEYWORD] [CITY] "submit your event"
  • [KEYWORD] [CITY] "add event"
  • [KEYWORD] [CITY] "add an event"
  • [KEYWORD] [CITY] "add your event"
  • [KEYWORD] [CITY] "submit your workshop"
  • [KEYWORD] [CITY] "submit your course"
  • [KEYWORD] [CITY] "submit your class"
  • [KEYWORD] [CITY] "submit your conference"

Pitch to become a speaker at an event

Companies hosting events normally have pages on their sites dedicated to that purpose. By pitching yourself to become a speaker at a local or industry event, you may ask organizers to include a link to your website from their event page.

Take a look at this contextual link I got from a local events page.

local speaking pitch 1

local speaking pitch 2

To find speaking opportunities within your region, this newly built platform by Bryan Harris is a great help.

agent speaking agent

The platform has a filter function that helps you sort out speaking pitch opportunities that are only relevant to your expertise/industry.

Moreover, here are some websites where you can create events, list your events, participate, or even pitch to be a speaker:

And down to our last type of link - relationship-driven links.

9. NATURAL-EDITORIAL LINKS (RELATIONSHIPS)

Another kind of natural-editorial links is a link that is built through relationships.

Relationships, if started and strengthened through authentic and continuous connections can really help someone acquire a natural link.

There is one attribute that allows relationships to result in links.

Reciprocity.

The principle is that when you offer value to a person, it's but natural for that other person to give back something in return.

The question now is not how to build relationships, because that obviously is natural for every person, but how to know what value to offer to a person.

Here are some tips on how you can identify and bring that value to a targeted audience in your space (which give you a ton of opportunities to earn natural links in return):

  • Make a list of people who you can help and can also help you in strengthening your brand.
  • Build conversations with them around industry communities (forums/community sites) and social networking sites. Don't come off as spammy by sending out generic Tweet DMs.
  • You can start by sharing their latest content (best if you can customize your tweets to make them unique and enticing for clicks from your followers).relationship driven linksPromote your best content to them (by giving so, you let them see resources they can use as references to their works).
  • Influence other influencers. By doing so, you can capture audiences of other influencers when they start sharing content and you've built strong connections with them as well.

Overall, those are the 9 types of links that you need to remember. Not all of them you will build, but the links you should prioritize are ones that can drive traffic and conversions to your website.

If you liked this post, subscribe to our newsletter and follow me on @venchito14.

Need help with your link building campaigns? Check out  guide.


How to Use Personas to Build Multiple Backlinks to Multiple Clients (High-End Strategy for SEO Agencies)

How to Use Personas to Build Multiple Backlinks to Multiple Clients (High-End Strategy for SEO Agencies)

TRANSCRIPT:

How to use personas to build multiple backlinks to multiple clients

The challenge for SEO agencies today is being able to deliver backlinks consistently to their clients, and that’s what we want to address and solve today.

How can you take one persona of a writer and use it as a way to approach industry publishers so you can easily guarantee placements on these websites and link directly to your clients. 

If you find this high-end strategy interesting to you as an SEO agency founder or marketer, stay tuned. Let’s begin. 

This strategy is applicable if you have clients who are not competing in their offers, whether that’s products or services, but they are in the same industry.

The main idea of this strategy is to use one persona who would be your main content contributor.

For other agencies, they want to use a fake one. But I doubt that would be a sustainable long-term strategy.

 

How To Use Personas To Build Multiple Backlinks To Multiple Clients

So what I want you to do is to follow these simple steps to implement this high-end SEO content strategy. 

Step 1: Find a technical writer or persona

And when I say persona, it means not a fake one, but rather an authentic writer who has the experience and expertise to write technical topics for a specific vertical or market.

You could hire this person on freelancing platforms like Upwork or someone who’s really keen on writing technical topics.

Another way is to have someone in your SEO or digital team who has the technical experience to write those external content assets. 

Who would be that person?

Let’s say you have a web designer in your digital agency, and you have 3 or 4 clients in the tech industry.

In very specific topics like programming and web design, your team member could create content with finesse for topics he is capable of writing. 

Have that team member as your main persona to reach out to multiple publications and contribute articles for these content sites.

Step 2: Build up the credibility of your author

Your persona won’t approach any websites without building its profile first. This is very important because this will dictate the success of your outreach campaigns.

During this time when you need to create a complete profile on Linkedin and Twitter profiles. This would take some time, and that’s the reason why having someone in your team who has built a presence online has a huge advantage.

Even the ones you’ll be hiring as your persona author must have an established online profile. That is what you’ll be paying them, not just the content itself. 

And when building up the content portfolio of your persona author, what you want to do is to start writing high-quality articles on your brand properties. If it is your team member, you can set up a blog for him or her to get started with publishing high-quality articles. 

Your persona author could also start writing for Medium.com or niche writing blog sites like Hacker Noon for the technology sector.

hacker noon

The author can also sign up for specific forums or groups like Github in building up a name for himself. 

It’s very important for you to set up the author’s credibility because this is your asset. The stronger the portfolio is, the huge returns you can make building real editorial links from different niche publications, for your clients in the same vertical.

After setting up the initial portfolio of the person author, the next step is to:

Step 3: Manually pitch sector publications 

You can’t send the same email you used to one publication, for pitching other publications. Generic email templates for this high-end strategy won’t work. 

You want to start customizing your email based on what you offer - the topics of your content. You have to know who you are writing for. Every niche publication has its own contributor guidelines, as well as certain topics they only need for their blog.

Research is the key here. You won’t just be sending an email with the hopes of getting natural placement quickly. You can use LinkedIn Sales Navigator to find common interests and things about your target editors that will help build rapport in conversations when you pitch. 

And when you’re sending emails to editors of these niche publications, you have to pitch hyper-specific topics, whether it’s a new update in the industry, very actionable in form as you give tips. Be aware of what are considered highly useful topics in your space, so you can generate content ideas that will suit your target publications.

There are a lot of advantages of using this high-end strategy for SEO agencies, like you own or work for, to be able to build consistent backlinks from relevant high-quality publications.

When starting this strategy, you’ll find yourself investing a lot of money in finding, setting up, and building up the author portfolio. It takes hard work at the start, but you as go along, you’ll realize this is scalable in nature. Because you won’t just be gaining visibility through links for one client, but for multiple clients with adjacent topics. 

It’s an asset that you build with high returns. 

So there you go, you discovered 5 quick and easy tips to increase conversions in your outreach campaign. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode.


How to Buy Links Without Paying Bloggers (Little-Known Link Building Strategy)

TRANSCRIPT:

How to buy links without paying bloggers

In this episode, you’ll discover this little-known strategy in getting backlinks by spending money. 

It may sound controversial as you read this, but stay tuned as you’ll get to model this strategy and use this technique that is ethical to your business. 

 

This is little known because there are a few brands that actually have case studies doing this. 

Of course, those with published case studies are ones that I’m aware of.

But if you think about this strategy, you’re spending money.

But you’re not spending it to pay bloggers to give you outright links.

What you’re actually doing there is you spend money to get more visibility to your content.

Okay. So what is this strategy of buying backlinks without actually paying publishers?

Link Building With Ads

The paid link building strategy is using Google Ads.

If you’re a marketer, you now have an idea of how it works.

But instead of you using Google Ads to push through your landing pages.

What you instead do is promote your content assets - those pages that are informational.

In fact, using this strategy has many advantages.

First is that:

Using Google Ads requires low efforts. 

Compared to manually sending emails to publishers, bloggers, and other content creators in your space, having them to see your content, and hopefully getting a response, a link, or share - if you’re fortunate.

What you’re doing here is using your other resource (not much of your time), but of your money to get more eyeballs to your content.

The second advantage is that:

You put your content in front of linkable audiences.

What does it mean?

You don’t just spend Google Ads on any keywords. You want to make sure you’re using it for keywords with the ability to earn passive or organic backlinks. 

Ahrefs did this strategy.

They spent $1245 on Google Ads for keywords on statistics. 

And they got 13 unique referring domains, so averaging around $41.60 per link.

Not bad for a little effort strategy isn’t it. 

You create the content and you get links not from a manual approach, but from a semi-automated approach of passive link building.

Another brand that is doing this heavily is Deloitte.

deloitte-consumer-trends-content

So they spend Google Ads to promote their top-of-the-funnel content.

ahrefs ppc keywords

With so many publishers searching for sources on consumer trends, they can get a lot of passive links if they put their content being the first page to be visible on Google results. 

So if you’re a brand that wants to leverage this little-known link building strategy, here’s a simple process you can follow. 

How To Do Link Building With Google Ads

Choose keywords with content likely to earn passive links.

In this step, you use different tools. You can have Ahrefs as your tool, it has its feature of finding PPC keywords. 

And in terms of topics themselves, what you want to focus on is the type of topics, which is based on a certain type of content. 

And this type of content is mostly referenced and cited, meaning this content type is likely to be used as a source for more information.

So keyphrases like “reports”, “statistics”, “trends” or “forecast” and other related keyphrases where people search for -- and not just ordinary people searching for, but publishers, news writers, and high-end content creators.

Once you can create a list of keywords you can match them with content assets. 

The next thing to do is:

Check ranking pages for topical keywords.

You want to make your content the best reference for the topic. 

Make it easy for publishers to reference your content, either you create reports that are easy to add, or you can use embed codes to help bloggers credit you as the source of information.

Set aside a marketing budget for testing.

For enterprise brands, they are heavily invested in content promotion, so they may have been spending high expenditure to get high returns, not only for the sake of links but for branding presence and all.

But if you’re just starting out, you want to make sure to get quick wins as soon as possible. 

Be wise in spending money. Because either you choose to spend it here executing this strategy or use it on other means like manual outreach and other organic promotion methods.

So there you go, you discovered this little known link building strategy - using Google Ads to get more visibility for your top-of-the-funnel content. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


3 Unconventional Hiring Strategies For Link Building Roles

Where to Find the Right Link Builder (3 Unconventional Hiring Strategies For Link Building Roles)

TRANSCRIPT:

Where to find the right link builder 

Hi, Venchito Tampon here, and today I wanna share with you 3 hiring strategies for link building roles that are unconventional -- often agencies and SEO teams don’t pretty much not aware of.

And by the end of this episode, you can choose which hiring strategy can best work for you so that you’ll be able to hire a suitable high-quality link builder for your team.

Stay tuned! 

 

3 Unconventional Hiring Strategies For Link Building Roles

Link building is never easy compared to years ago, that is why you need to able to hire the right link builder for your team.

There are ways to do that, as you know, you can do the typical hiring of posting online jobs on different platforms.

Or if you’re going after freelance link builders, you can post job boards on freelancing websites like Upwork. 

Or you may create a dedicated page just for hiring - have an announcement on your website that you’re hiring for link building roles. 

Those things are good, but there are ways that you can apply to make sure you get only the quality ones. 

Here are 3 unconventional hiring strategies for link building roles.

First is to: 

Look for a content marketer role, instead of just a link builder

You may be thinking: 

We’re talking about link builders here Venchito, yet you’re raising the idea of “content marketers”.

Yes, because tasks involved of link builders are often tasks of a content marketer.

The reality is: you’ll find applicants who would like to apply for your link building roles with past extensive experiences -- but those experiences don’t quality much. As they’ve been using so many different link building strategies, which can burn your website.

This means, that they could give you expectations of this and that, but ending up giving you irrelevant, spammy, low-quality links, which can badly hurt your website.

Whereas, a typical content marketer has content creation and promotion in mind.

Its objective isn’t a quick and shortcut way of getting the links right away, but rather have this mindset of pursuing publishers, other content creators of your clients, or of your brand.

This making sure that he or she is taking care of the brand quality, and don’t just pay the publisher for links for some quick wins of links.

A content marketer thinks of the value of content because at the end of the day, you should be providing reasons to your target prospects before they can give you backlinks.

It’s a value-driven approach to link building. So hiring a content marketer role with tasks of link building (getting links and promoting content) is a good and better strategy for some SEO and digital teams, than hiring straight link building roles.

That’s the first hiring strategy, let’s go to the second one:

Delegate link building tasks to junior SEOs

Yes, this isn’t about just hiring, but making sure you’re allocating your resources - your team effectively.

Link building tasks don’t have to be solo for just link builders. It can be done by junior SEOs in your team.

In fact, it’s a good training ground for marketers who don’t have many experiences in digital marketing. 

They don’t zero experiences, meaning they’re not burned down by spammy link building tactics that can hurt your brand or your clients.

This means that you can easily train them properly for the right link building tasks.

A good way to set this up is to create systems of tasks, document systems, doesn't have to be fancy -- just making sure they can follow step by step process of a specific link building strategy.

broken link building process document

Because a process or system helps you manage those junior SEOs doing link building tasks.

If you’re an enterprise and agency, this hiring or outsourcing strategy can best work for you. You don’t have expensive amounts hiring new members for your team, you simply align what you need to your current team roles - and make it work effectively.

And for one of the important hiring strategies for today is:

The best hiring strategy is still referrals. 

The third hiring strategy:

Ask within your networks

If you’re looking for a quality link builder, don’t expect answers from what you see online. Ask for people you trust the most in the SEO industry.

That’s the reason why it’s very important to be involved in the networking opportunities happening within the SEO world.

As you begin to expand your network, you can ask people in your circles if they know someone who’s into link building, either looking for a team to join (in-house) or a freelance link builder working with clients.

The good thing with this strategy is the trust that you can expect. There’s no guarantee, of course, but you can expect quality applicants for referrals. 

ask for referralsSo there you go, I shared with you 3 unconventional hiring strategies for link building roles. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


How to Get 100+ Passive Links Using This Simple Content Strategy That Works

How to Get 100+ Passive Links Using This Simple Content Strategy That Works

TRANSCRIPT:

How to get 100+ passive links using this simple content strategy that works

In this episode, I’ll show you how to generate natural links to your website by using this little-known strategy. 

Stay tuned, because, in the end, you’ll get to model this strategy as an addition to what you are doing right now to build more inbound links. 

If you’ve been creating content for a long time, you know that what makes a successful content marketing campaign happens on the back-end.

That includes your planning strategy.

So if you can plan and execute a content strategy that works effectively already, you’ll have good chances of earning your first few links if you’re doing it for the first time.

This can also serve as an addition to your current content strategy. And you don’t have to change what’s working right now for you. But you can test this go-to strategy so you can generate more high-quality links every month to your website.

This strategy is what I call the “Bookworm Strategy”. 

 

Bookworm Strategy 

The strategy is simple. 

Like any bookworm, they want to read multiple books, probably from different topics, but most of which, have a set of interests they only focus on.

The idea of this Bookworm Strategy is when people go to your website, they’ll encounter an existing page that covers almost everything they need on a particular topic.

If they’re looking for definitions and terms, they have it on the content asset you just created. Like a library, like an Encarta, where they’ll get to find information from your end.

Do you know anyone who doesn’t have any idea of what a technical term is? A jargon maybe. 

You’ll probably find them searching for “what is fill in the blank”. They always have this modifier, “what is” or “definition of”. 

The Bookworm Strategy helps you establish your authority and trust in the industry. Given that you’re providing people with information that they need, particularly for your target audience who don’t have much idea with the definition of terms, you are giving them an avenue to know about the industry, as well as to know about your brand -- as you’re one providing these content.

To start with, you have to go first for any keyword research tools that would give you a certain topic to focus on. 

One keyword research tool that you can use is Ahrefs. It has these two features: Content Explorer and Keyword Explorer -- which are both effective tools to give you opportunities for topics to target with your content. 

Different industries have different technical topics. You’ll have to find one that you feel confident you can give correct, and vital information to your readers. 

Curate "what is" keywords (terms and definitions)

You want to be looking for any “what is” keywords with enough search volume. 

It is best to compile them in a list (or in a spreadsheet). 

Answer ‘what is’ terms with the best of its definition, some of the industry jargon may include coined terms (which can you define yourself). 

By working on the list, you get to see that it’s pretty long-form content as there are so many “what is” keywords related to topics in your industry.

link building glossary

If you’re looking for some content strategy for big assets, this one is for you.

The key is to build as much of this one in many of your multiple properties or websites and get it ranking through promotion.

So next is, how would you promote this type of content? 

Once you’ve published the content, you want to get immediate initial traction to it.

So how would you do that?

Invest in manual outreach to build initial traction

You start by looking for content creators and bloggers who’ve linked to related content already.

Go and search for any page ranking for each term “what is”. Then find using any backlink explorer tools like Ahrefs to find people who’ve linked to those types of content.

This would entail a lot of effort when trying to come up with a list of people to reach out to for content promotion. 

Because you want to go after people who’ve already some interest with a “Bookworm content”. 

Publishers, bloggers, content creators -- people who are likely to reference your content on their existing articles or future articles.

The main reason they would link to you is that instead of them, defining the term or explaining it in a more detailed way, they would just get a quote from your bookworm content, then credit with a link to your page.

Spend many efforts building the initial backlinks to your bookworm content - you need more visibility to the page, as it gets new traction from other publishers in your space.

Use this simple content strategy that works.

Go and find “what is” keywords and terms that can be defined. Curate them on a page, publish it as your glossary or “bookworm content”.

Invest in manual outreach to build a few outreach links to get the page running for attraction.

That’s it!

This could be one of your top linkable assets that can help drive hundreds of passive links if you find keywords with good search volume and massively promote them to its target audience. 

So there you go, you discovered a simple content strategy that can help get you 100+ passive links to your website. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


How to Apply This One Psychology Trigger to 10x Your Content Marketing Results

TRANSCRIPT:

How to apply this one psychology trigger to 10x your content marketing results

In this episode, I’ll show you how to get more massive results in content marketing by applying this psychological factor. 

Stay tuned, because, in the end, you get to apply psychology in different ways, whether you’re creating content, or promoting it to publishers. 

 

In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. 

Because you give value, you can get value in return. Though not necessarily you have to expect this to happen all the time, it’s human nature to return the favor. 

Reciprocity is commonly used in marketing and has its term as co-marketing, which is basically using techniques in which two brands or businesses promote each other’s products or content, gaining a mutual benefit. 

How to Apply Reciprocity to 10x Your Content Marketing Results

So how can this be applied to your existing content marketing efforts? Let me give you some actionable tips in this episode.

Reference other people’s content you want to associate your brand with

The key to getting more natural backlinks to your website is not tied straight to the actual promotion of your content, but rather on the back end when you’re still planning to write the content. 

As you plan and research for content ideas, you’ll come across publications and blogs you can source out content for references. This is when you should be planning out how to incorporate these references to your content, in such a way that you leverage reciprocating linking to them, with future hopes to connect to them and later on, land some backlinking opportunities. 

You ask yourself and your team this question, what brands I am trying to associate myself with or my organization I’m working with?

It could be “brands”, it could be thought leaders in your space, it could be publishers and technical experts.

The thing is, when you identify them, it’s easy for you to create content naturally referencing these people and entities. 

After publishing content, it is best to tell them that you mentioned them in your posts. 

And by referencing other entities or publishers, there are three options you can do:

Reference it on your own works - on your blog.

Or cite their content on your external content - like your regular contribution to industry publications. 

Or do both of these two. 

What you’re trying to do here is you’re giving more value to them, essentially if they’re really giving value to your readers, as they have in-depth information on their content assets.

A quick way to tell them you mentioned them is simply just tagged them on your social media posts once you promote your content. It is an easy notification. 

Another way to reciprocate other people and increase your content marketing results is to:

Include quotes from micro-influencers in your content

Micro-influencers don’t have much following compared to established authors and personalities in your space, but if you’re working with a lot of them, there are a lot more reach and visibility you can gain in terms of content promotion. 

These micro-influencers are easy to work with - more receptive than high-authority publishers, so you can expect quick responses from them.

And if you’re already an established brand, an enterprise let’s say, you’ll have an advantage over them, and can offer a lot more buy-in from a branding perspective, who doesn’t want to be featured in an enterprise blog? 

One note to make here is to consider the relevance of the niche of these micro-influencers before pitching emails to them, as you don’t want to go too broad or too thin with your relevance targeting. 

And one of the important pieces of applying this reciprocity trigger to your content marketing campaign. 

Collaborate with non-competing similar-sized brands for big content assets

The way to increase the effectiveness of your content marketing campaigns is to ensure you sustain credibility by offering up-to-date relevant information to your readers. 

The way to do that is to get insights from other brands on topics you can collaborate with.

Of course, it’s understandable that you won’t go reaching out to competing brands, but rather with non-competing brands of similar sizes as yours.

It’s a win-win situation. You get potential customers from their end - their established following. They also get yours. 

One technique I’ve recently seen is how Ahrefs create their big assets. Tim Soulo of Ahrefs, from last month, scheduled a call to discuss some updates in link building. The organization he is working for, Ahrefs is a SaAs marketing tool, I own an agency - in other words, we’re not direct competitors. But we do have tangent customers. 

He recently updated their big content asset, “Beginners Guide to Link Building’, with some latest insights from practitioners in the SEO industry, including me, Alex Tachalova of Digital Olympus, James Norquay of Prosperity Media, and other prominent marketers. 

It’s a reciprocity principle applied. Given I’m included in the big content asset, I’ll heavily promote it on my social profiles, plus share it to my networks whenever they need references on link building. 

ahrefs link building guide

ahrefs link building guide mention

So there you go, you discovered 3 ways to apply reciprocity to 10x your content marketing results. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


link building danger

How to Not Fall Into The Trap of One-Size Fits All Link Building (The Danger of One Link Building Strategy)

TRANSCRIPT:

How to not fall into the trap of one-size-fits-all link building 

In this episode, we’re going to dive into one danger most marketers are doing when it comes to link building - and that is to focus on one single link building strategy. 

At the end of this episode, you’ll realize how important it is to diversify your link building campaigns so that you’ll reduce the risks of just focusing on one link building strategy. 

Back then, somewhere in 2009 or 2011, guest posting was a big thing. People were cramming to post articles on big publications, even ordinary websites that accept guest posts.

So SEOs and marketers pitch a very templated outreach email to pursue these blogs, either they’re generic or niche-related.

When broken link building is in its hype, people we’re diving into different techniques to maximize the strategy. There you see different articles that show the exact step by step process on how to execute it.

When Brian Dean of Backlinko introduced “guestographics”, a lot of marketers started incorporating this as their sole strategy to build links to their websites -- which is basically promoting infographics, with text on top to build backlinks to the site.

Skyscraper technique has been a hit as well, so instead of just writing short-form texts, marketers tried to make the content as long-form as possible, a minimum of 3,000, or 5000 words with the thought the lengthier, the better.

There is a pattern in all of this -- that when one link building strategy is newly introduced to the market and has been proven to provide results, the tendency is to use it as a one-size-fits-all link building.

You see this trap in brands where they only hire just one link building vendor for their website. While there’s nothing wrong with outsourcing your link building project, the thing is when that one service provider focuses only on one link building strategy. 

In general, one link building strategy caters to only one audience type or one type of linkable page. 

For instance, broken link building caters to resource page curators. Guest blogging for publications and blogs. Another strategy is to focus on ideas for local or national news websites. 

When a link building vendor tries to fit their strategy to your brand without really understanding what your target audience is, and how link building can benefit your business, chances are either they build you irrelevant links or links that don’t make sense to your brand at all. 

 

 

Dangers Of One-Size-Fits-All Link Building Strategy 

That’s the first danger.

Marketers could possibly build irrelevant links with no value to the business

And having said that, they can miss out on other backlink opportunities that can drive business value to the website. Business value in terms of referral traffic and assisted conversions. 

Another danger to a one-size-fits-all link building strategy:

The risk is too high using one link building strategy

When Google starts to devalue a certain type of link, you have a high risk with most of the backlinks you’ve built using that one strategy. So if a link building strategy doesn’t pass anymore, you run the risk from that. 

Now, let’s go for some tips on how to not fall into the trap of one-size-fits-all link building. 

How To Not Fall Into The Trap Of One-Size-Fits-All Link Building

First is:

Diversify your link building

To reduce the risk that comes from just executing one link building strategy, you can diverse by tapping other link building strategies you haven’t tried but are relevant to your business.

Instead of just focusing on a broken link building strategy that gets links via resource pages, try creating interactive content and promote it through manual outreach. You may also want to do digital PR if that makes sense for your business, to go after any news publications, whether local or national targeting.

By doing so, you’re not just reducing the risk of link devaluation, but also being able to grab backlink opportunities you wouldn’t have otherwise pursued if you solely focus on one link building strategy.

The next thing that you can do is:

Create a content ideation mix

So instead of solely focusing on one audience when creating content assets for your blog. 

Brainstorm together with your content team, if you have, any untapped audiences that still make sense for your business to target. Then try and test those audiences by creating initial content pieces to serve them well. 

So let’s say you’re working in a SaaS company, trying to build backlinks to their pages by targeting an audience -- HR people, for example. 

If you’re heavily solely doing content promotion for HR blogs, you could try tapping other markets like other city blogs that correspond to the same context you’re trying to get into.

And the most important piece to not fall again into the trap of one link bulding strategy is to:

Think long-term

You may have gained quick wins already with your strategy at the moment. But the danger is that it only serves short term.

By having a long-term perspective on strategy, you look for techniques that don’t only give you quick wins but continuously providing you with opportunities in organic means. 

Like building assets to rank for specific keywords that get publishers’ attention, driving more visibility to your website, as it builds links on its own over time. 

So there you go, you discovered the danger of using just one link building strategy and some tips not to fall into this trap. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

Go to the link that I shared there. These are email templates for link building strategies that you can easily copy and paste and get results for your outreach campaign. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


blog linking opportunities

How to Turn Your Blog Into A Link Building Machine (Untapped Blog Linking Opportunities)

TRANSCRIPT

In this episode, you’ll discover untapped backlink opportunities for your blog that you often missed out on as you publish new content pieces regularly. 

At the end of this episode, you get to practice different ways to market your blog content without the crazy stress of hiring more content marketers or even without spending excessive time brainstorming for strategies. I’ll give you the exact strategies on how to turn your blog into a highly linkable machine. 

Blogging is a great way to start pushing out content that serves a targeted audience.

But blogging alone, like what other brands and publishers do, won’t get or earn you links.

Competition does this. And what you need is to stand out in the market, to be able to earn attention, visibility where people could actually cite your work for their content. 

The strategy in blogging for links should be refined over time. 

However, there are fundamentals you can start right now to turn your blog into a link building machine. 

 

Let’s get started.

The first is to:

Invest in evergreen content assets

Timely, trending content pieces help build initial attraction, as it speaks for the latest happenings in the industry.

But if you’re seeking long-term traction that gets publishers’ attention plus organic links, you invest in evergreen content. 

And by evergreen, this means that the information could be used time and time again. It only needs some tweaks and updates every year to serve its content consumers with more relevant information.

The key for brand blogging is to balance the two: evergreen and timely content pieces.

One recommended tip here is to have a page with its URL that’s not year-dependent, meaning if you’re into fitness, you don’t create a page with its URL, “fitness tips 2021”. 

When next year comes, you have to change the URL again; one thing you can do is to have the URL settled for just: fitness-tips or fitness-tips-this-year

When you build these evergreen content assets, you want to invest heavily in content promotion. If you have a limited budget, you prospect for authors in your space who could potentially distribute your piece or put more eyeballs to the page by linking to it from their own webpages.

I’ve seen so many 10x content assets that often missed out its potential, given they’re not promoted much.

This is what we call the content flywheel.

When you publish a solid content asset that serves a likable audience, you build links to it; then, it attracts more from other publishers as it gets ranked for specific keywords and/or from other channels.

You build another one and get links again for that content piece. Then as you build momentum, you get to see this content flywheel -- where every content asset you publish has an audience ready to promote it socially.

What you want here is to capture these audiences quickly, so as soon as you publish content, you have an audience ready to promote your content. 

Though we’re talking about link building, one of the most important pieces in content marketing is investing in lead magnets to turn your visitors into email subscribers.

These email subscribers, indirectly, can help your content get more visibility, which can later translate into more linking opportunities for your blog.

To turn your blog into link building, invest in evergreen content assets and experience a content flywheel yourself. 

Next is to have:

Implement a linkbait strategy for your blog

For brands who have established authority in the space, it’s easy to set this up, as they have existing readers and eyeballs to put this strategy in place.

But you can have a linkbait strategy even if you’re starting.

One way to do that is to invite authors to write for your blog. These authors aren’t just content creators for hire; you want to go after people who have contributed content to other publications in your industry.

They may, at some point, have an existing audience you can capture for your brand. 

What you need when you craft your outreach email is to establish the answer to the question, “what’s in it for me?”.

This is crucial because these authors won’t take the time to write content for your blog without them benefiting from it. So start by asking yourself this question. 

As a brand, what is something you can offer for authors in exchange for their quality content? 

I remember writing for several SaAs blogs in the internet marketing space. I get premium access to one of their tools for 6 months or 1 year in exchange for writing quality content for them. 

If the author has a business ongoing, it’s a no-brainer not to want those free stuff -- which could be considered as an investment on their part. 

So I want you to look for available resources as a brand. What is that something that you can offer to your potential blog authors in exchange for their content? Of course, the higher the perks are, the higher demand of quality you should be receiving in terms of content. 

Can you offer 6 months or a year premium access to one of your tools or services? A mastermind or exclusive VIP access where they can collaborate and learn from top-notch experts in your industry? 

Start a linkbait strategy for your blog and see results for yourself. 

And one of the effective strategies that I’ve seen with local brands today is this:

Create an awards type of content

This strategy has been overused before by marketers, but I’ve still seen this technique heavily used by brands today -- effective only if they do it the right way. best medical blogs
press page

 

The award concept basically lists down the top publications/brands in your space based on specific criteria.

Now, as you are listening, you feel that it would incur many expenses to do that.

But the fact is when most brands did this is in a simplistic form. They rank the “best” or top X blogs, make the page so attractive that it gets the attention it deserves.

This would help your blog turn into a link building machine is. Once you publish the page, you can reach out to all of the brands, content creators, or target groups you mentioned on your page.

It is best to award people who already have some online presence, as you can capture what they currently have in terms of following your own brand.

So when you send them emails that they become part of this top X page, they could either link to it from their “about” or “press’ page. It’s like a straightforward brag to show people their credibility and added authority in the space.

Having a badge for these people you can customize is a game-changer as this would be value-adding to them as a brand.

So have that in place as one of your strategies to get organic links. 

(podcast final script)

So there you go, you discovered ways to turn your blog into a link building machine. 

Before you go, I have a special gift for you. If you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that my team and I have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to notify the latest episodes. Just click the “Follow” button. See you in our next episode. 


passive link building

The Truth About Passive Link Building (REVEALED: What Marketers Don't Understand?)

TRANSCRIPT:

The truth about passive link building 

In this episode, we’ll look at when passive link building is a good idea, and when it is not. Marketers don’t understand what it really means to have passive links, as they’ve been reading a lot of SEO articles in the past and don’t have much clear understanding of the term. 

At the end of this episode, you’ll get one takeaway that will change your mindset when it comes to link building. 

 

Passive link building. 

The ability to position your brand as an authority in the space to earn market share through link earning - getting people to link to you from their websites.

That’s the basic definition of passive link building.

Passive link building happens when:

A content creator - whether a blogger or a publisher cites you in one of his or her content works, meaning he or she founds value in your content and could consider being a good reference for his or her readers. 

Passive link building happens when your product or service is so good that it gets the attention of content creators creating a round-up post for the best [service or product]. You don’t have to reach out to be included, though if you’re still on the list, you can, typically you get part of the list without manual outreach.

When people search for a keyword, they found your page on one of the top pages of search results, bookmark your content, get a quote/statement from your content asset, make it part of their content and give you a credit for that.

What marketers don’t understand is that passive link building doesn’t happen instantly without any active initiatives.

Here’s why…

Building a brand requires intentionality

To get to the point where people would recognize you and make you as a reference to their content is simple, but not that easy. 

It would take a lot of effort to get to the point where your brand, product, or service gets noticed in your content, especially in this day and age where most businesses are invested in content marketing.

The competition is high, but the visibility for content and brand is very promising.

Here are more truths about passive link building:

“Build it and they will come” is a myth.

For the most part, when you are building a solid portfolio of content assets on your website, you’re likely to end up creating new content pieces on a regular basis. 

For each content asset, there may be an existing audience ready to promote it - such as your email subscribers or your social followers. 

But if you’re thinking of growth, you want new people to see it -- a new set of eyeballs. 

People have to see it so you build the content and promote it with your best efforts. After conducted hundreds of outreach campaigns, the idea of “build it and they will come” is not a sustainable idea. 

So instead of waiting for links to come like what most marketers think when passive link building comes to mind, why not ask for links.

Ask for links from target publishers you’ve mentioned on your content asset, from people whom you think will be interested to distribute your content, and from those people who have the capacity of linking - editors, resource link curators, webmasters.

The second truth about passive link building.

Competitors are ahead of the curve in actively building backlinks

As a link building agency working with enterprise brands. We’ve seen a dramatic increase in the amount spent by these big companies. 

And take note they’re not just hiring one link building vendor, meaning one agency to work towards their link building campaigns, but have 2 or 3 different link building vendors performing simultaneous link building strategies to build a high-level number of links.

If you stay with the mindset of “build links, they will come”, you will be left behind in the competition.

Businesses, even local ones are now investing in link building to get to the top spots of search results for their target keywords.

Yes, links aren’t the only ranking factor, but it is the main ranking factor.

So if you’re not actively promoting your content through link building, there would come a time when your competitors will beat you up with their active link building campaigns. 

Passive link building isn’t controllable

You can’t control the time when would a link builder will link to you, whether it is active or passive. You cannot also control how they would want to link to you.

With passive link building, you’ve got the brand and you can reach out to whenever possible for some changes in anchor text and the type of page they should be looking at. So for example, instead of them linking to your homepage, it is best for them to link to your product category page, as it is more direct to their target readers on a specific editorial context on their page.

With manual active link building, as you are into the conversations with potential linkers, you can persuade them the proper anchor text that you want, may not always be an exact match to your keywords, but a mix of brand, partial and referential keywords. 

You can check my other episode on 9 types of anchor texts to discover more about these anchor texts.

Anything that isn’t controllable is hard to measure in the long run, you would want to create systems to get consistent results with your efforts. 

Passive link building is good, but you have to consider different factors to get there. 

Push more of your content assets in the proper way of manual outreach and engaging in your online communities. 

Seek more promotion from your team. Get into the habit of actively building backlinks to pages that you want to rank, so you can sustain more performance from organic search.

So there you go, you have discovered 3 truths we revealed about passive link building, that marketers don’t understand so well. 

Before you go, I have a special gift for you.  if you want done-for-you email templates, simply go to the description of this podcast episode. Go to the link that I shared there. These are email templates for link building strategies that you can easily copy and paste and get results for your outreach campaign. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode.