How to Buy Links Without Paying Bloggers (Little-Known Link Building Strategy)

TRANSCRIPT:

How to buy links without paying bloggers

In this episode, you’ll discover this little-known strategy in getting backlinks by spending money. 

It may sound controversial as you read this, but stay tuned as you’ll get to model this strategy and use this technique that is ethical to your business. 

 

This is little known because there are a few brands that actually have case studies doing this. 

Of course, those with published case studies are ones that I’m aware of.

But if you think about this strategy, you’re spending money.

But you’re not spending it to pay bloggers to give you outright links.

What you’re actually doing there is you spend money to get more visibility to your content.

Okay. So what is this strategy of buying backlinks without actually paying publishers?

Link Building With Ads

The paid link building strategy is using Google Ads.

If you’re a marketer, you now have an idea of how it works.

But instead of you using Google Ads to push through your landing pages.

What you instead do is promote your content assets - those pages that are informational.

In fact, using this strategy has many advantages.

First is that:

Using Google Ads requires low efforts. 

Compared to manually sending emails to publishers, bloggers, and other content creators in your space, having them to see your content, and hopefully getting a response, a link, or share - if you’re fortunate.

What you’re doing here is using your other resource (not much of your time), but of your money to get more eyeballs to your content.

The second advantage is that:

You put your content in front of linkable audiences.

What does it mean?

You don’t just spend Google Ads on any keywords. You want to make sure you’re using it for keywords with the ability to earn passive or organic backlinks. 

Ahrefs did this strategy.

They spent $1245 on Google Ads for keywords on statistics. 

And they got 13 unique referring domains, so averaging around $41.60 per link.

Not bad for a little effort strategy isn’t it. 

You create the content and you get links not from a manual approach, but from a semi-automated approach of passive link building.

Another brand that is doing this heavily is Deloitte.

deloitte-consumer-trends-content

So they spend Google Ads to promote their top-of-the-funnel content.

ahrefs ppc keywords

With so many publishers searching for sources on consumer trends, they can get a lot of passive links if they put their content being the first page to be visible on Google results. 

So if you’re a brand that wants to leverage this little-known link building strategy, here’s a simple process you can follow. 

How To Do Link Building With Google Ads

Choose keywords with content likely to earn passive links.

In this step, you use different tools. You can have Ahrefs as your tool, it has its feature of finding PPC keywords. 

And in terms of topics themselves, what you want to focus on is the type of topics, which is based on a certain type of content. 

And this type of content is mostly referenced and cited, meaning this content type is likely to be used as a source for more information.

So keyphrases like “reports”, “statistics”, “trends” or “forecast” and other related keyphrases where people search for -- and not just ordinary people searching for, but publishers, news writers, and high-end content creators.

Once you can create a list of keywords you can match them with content assets. 

The next thing to do is:

Check ranking pages for topical keywords.

You want to make your content the best reference for the topic. 

Make it easy for publishers to reference your content, either you create reports that are easy to add, or you can use embed codes to help bloggers credit you as the source of information.

Set aside a marketing budget for testing.

For enterprise brands, they are heavily invested in content promotion, so they may have been spending high expenditure to get high returns, not only for the sake of links but for branding presence and all.

But if you’re just starting out, you want to make sure to get quick wins as soon as possible. 

Be wise in spending money. Because either you choose to spend it here executing this strategy or use it on other means like manual outreach and other organic promotion methods.

So there you go, you discovered this little known link building strategy - using Google Ads to get more visibility for your top-of-the-funnel content. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


3 Unconventional Hiring Strategies For Link Building Roles

Where to Find the Right Link Builder (3 Unconventional Hiring Strategies For Link Building Roles)

TRANSCRIPT:

Where to find the right link builder 

Hi, Venchito Tampon here, and today I wanna share with you 3 hiring strategies for link building roles that are unconventional -- often agencies and SEO teams don’t pretty much not aware of.

And by the end of this episode, you can choose which hiring strategy can best work for you so that you’ll be able to hire a suitable high-quality link builder for your team.

Stay tuned! 

 

3 Unconventional Hiring Strategies For Link Building Roles

Link building is never easy compared to years ago, that is why you need to able to hire the right link builder for your team.

There are ways to do that, as you know, you can do the typical hiring of posting online jobs on different platforms.

Or if you’re going after freelance link builders, you can post job boards on freelancing websites like Upwork. 

Or you may create a dedicated page just for hiring - have an announcement on your website that you’re hiring for link building roles. 

Those things are good, but there are ways that you can apply to make sure you get only the quality ones. 

Here are 3 unconventional hiring strategies for link building roles.

First is to: 

Look for a content marketer role, instead of just a link builder

You may be thinking: 

We’re talking about link builders here Venchito, yet you’re raising the idea of “content marketers”.

Yes, because tasks involved of link builders are often tasks of a content marketer.

The reality is: you’ll find applicants who would like to apply for your link building roles with past extensive experiences -- but those experiences don’t quality much. As they’ve been using so many different link building strategies, which can burn your website.

This means, that they could give you expectations of this and that, but ending up giving you irrelevant, spammy, low-quality links, which can badly hurt your website.

Whereas, a typical content marketer has content creation and promotion in mind.

Its objective isn’t a quick and shortcut way of getting the links right away, but rather have this mindset of pursuing publishers, other content creators of your clients, or of your brand.

This making sure that he or she is taking care of the brand quality, and don’t just pay the publisher for links for some quick wins of links.

A content marketer thinks of the value of content because at the end of the day, you should be providing reasons to your target prospects before they can give you backlinks.

It’s a value-driven approach to link building. So hiring a content marketer role with tasks of link building (getting links and promoting content) is a good and better strategy for some SEO and digital teams, than hiring straight link building roles.

That’s the first hiring strategy, let’s go to the second one:

Delegate link building tasks to junior SEOs

Yes, this isn’t about just hiring, but making sure you’re allocating your resources - your team effectively.

Link building tasks don’t have to be solo for just link builders. It can be done by junior SEOs in your team.

In fact, it’s a good training ground for marketers who don’t have many experiences in digital marketing. 

They don’t zero experiences, meaning they’re not burned down by spammy link building tactics that can hurt your brand or your clients.

This means that you can easily train them properly for the right link building tasks.

A good way to set this up is to create systems of tasks, document systems, doesn't have to be fancy -- just making sure they can follow step by step process of a specific link building strategy.

broken link building process document

Because a process or system helps you manage those junior SEOs doing link building tasks.

If you’re an enterprise and agency, this hiring or outsourcing strategy can best work for you. You don’t have expensive amounts hiring new members for your team, you simply align what you need to your current team roles - and make it work effectively.

And for one of the important hiring strategies for today is:

The best hiring strategy is still referrals. 

The third hiring strategy:

Ask within your networks

If you’re looking for a quality link builder, don’t expect answers from what you see online. Ask for people you trust the most in the SEO industry.

That’s the reason why it’s very important to be involved in the networking opportunities happening within the SEO world.

As you begin to expand your network, you can ask people in your circles if they know someone who’s into link building, either looking for a team to join (in-house) or a freelance link builder working with clients.

The good thing with this strategy is the trust that you can expect. There’s no guarantee, of course, but you can expect quality applicants for referrals. 

ask for referralsSo there you go, I shared with you 3 unconventional hiring strategies for link building roles. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


How to Get 100+ Passive Links Using This Simple Content Strategy That Works

How to Get 100+ Passive Links Using This Simple Content Strategy That Works

TRANSCRIPT:

How to get 100+ passive links using this simple content strategy that works

In this episode, I’ll show you how to generate natural links to your website by using this little-known strategy. 

Stay tuned, because, in the end, you’ll get to model this strategy as an addition to what you are doing right now to build more inbound links. 

If you’ve been creating content for a long time, you know that what makes a successful content marketing campaign happens on the back-end.

That includes your planning strategy.

So if you can plan and execute a content strategy that works effectively already, you’ll have good chances of earning your first few links if you’re doing it for the first time.

This can also serve as an addition to your current content strategy. And you don’t have to change what’s working right now for you. But you can test this go-to strategy so you can generate more high-quality links every month to your website.

This strategy is what I call the “Bookworm Strategy”. 

 

Bookworm Strategy 

The strategy is simple. 

Like any bookworm, they want to read multiple books, probably from different topics, but most of which, have a set of interests they only focus on.

The idea of this Bookworm Strategy is when people go to your website, they’ll encounter an existing page that covers almost everything they need on a particular topic.

If they’re looking for definitions and terms, they have it on the content asset you just created. Like a library, like an Encarta, where they’ll get to find information from your end.

Do you know anyone who doesn’t have any idea of what a technical term is? A jargon maybe. 

You’ll probably find them searching for “what is fill in the blank”. They always have this modifier, “what is” or “definition of”. 

The Bookworm Strategy helps you establish your authority and trust in the industry. Given that you’re providing people with information that they need, particularly for your target audience who don’t have much idea with the definition of terms, you are giving them an avenue to know about the industry, as well as to know about your brand -- as you’re one providing these content.

To start with, you have to go first for any keyword research tools that would give you a certain topic to focus on. 

One keyword research tool that you can use is Ahrefs. It has these two features: Content Explorer and Keyword Explorer -- which are both effective tools to give you opportunities for topics to target with your content. 

Different industries have different technical topics. You’ll have to find one that you feel confident you can give correct, and vital information to your readers. 

Curate "what is" keywords (terms and definitions)

You want to be looking for any “what is” keywords with enough search volume. 

It is best to compile them in a list (or in a spreadsheet). 

Answer ‘what is’ terms with the best of its definition, some of the industry jargon may include coined terms (which can you define yourself). 

By working on the list, you get to see that it’s pretty long-form content as there are so many “what is” keywords related to topics in your industry.

link building glossary

If you’re looking for some content strategy for big assets, this one is for you.

The key is to build as much of this one in many of your multiple properties or websites and get it ranking through promotion.

So next is, how would you promote this type of content? 

Once you’ve published the content, you want to get immediate initial traction to it.

So how would you do that?

Invest in manual outreach to build initial traction

You start by looking for content creators and bloggers who’ve linked to related content already.

Go and search for any page ranking for each term “what is”. Then find using any backlink explorer tools like Ahrefs to find people who’ve linked to those types of content.

This would entail a lot of effort when trying to come up with a list of people to reach out to for content promotion. 

Because you want to go after people who’ve already some interest with a “Bookworm content”. 

Publishers, bloggers, content creators -- people who are likely to reference your content on their existing articles or future articles.

The main reason they would link to you is that instead of them, defining the term or explaining it in a more detailed way, they would just get a quote from your bookworm content, then credit with a link to your page.

Spend many efforts building the initial backlinks to your bookworm content - you need more visibility to the page, as it gets new traction from other publishers in your space.

Use this simple content strategy that works.

Go and find “what is” keywords and terms that can be defined. Curate them on a page, publish it as your glossary or “bookworm content”.

Invest in manual outreach to build a few outreach links to get the page running for attraction.

That’s it!

This could be one of your top linkable assets that can help drive hundreds of passive links if you find keywords with good search volume and massively promote them to its target audience. 

So there you go, you discovered a simple content strategy that can help get you 100+ passive links to your website. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


How to Apply This One Psychology Trigger to 10x Your Content Marketing Results

TRANSCRIPT:

How to apply this one psychology trigger to 10x your content marketing results

In this episode, I’ll show you how to get more massive results in content marketing by applying this psychological factor. 

Stay tuned, because, in the end, you get to apply psychology in different ways, whether you’re creating content, or promoting it to publishers. 

 

In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. 

Because you give value, you can get value in return. Though not necessarily you have to expect this to happen all the time, it’s human nature to return the favor. 

Reciprocity is commonly used in marketing and has its term as co-marketing, which is basically using techniques in which two brands or businesses promote each other’s products or content, gaining a mutual benefit. 

How to Apply Reciprocity to 10x Your Content Marketing Results

So how can this be applied to your existing content marketing efforts? Let me give you some actionable tips in this episode.

Reference other people’s content you want to associate your brand with

The key to getting more natural backlinks to your website is not tied straight to the actual promotion of your content, but rather on the back end when you’re still planning to write the content. 

As you plan and research for content ideas, you’ll come across publications and blogs you can source out content for references. This is when you should be planning out how to incorporate these references to your content, in such a way that you leverage reciprocating linking to them, with future hopes to connect to them and later on, land some backlinking opportunities. 

You ask yourself and your team this question, what brands I am trying to associate myself with or my organization I’m working with?

It could be “brands”, it could be thought leaders in your space, it could be publishers and technical experts.

The thing is, when you identify them, it’s easy for you to create content naturally referencing these people and entities. 

After publishing content, it is best to tell them that you mentioned them in your posts. 

And by referencing other entities or publishers, there are three options you can do:

Reference it on your own works - on your blog.

Or cite their content on your external content - like your regular contribution to industry publications. 

Or do both of these two. 

What you’re trying to do here is you’re giving more value to them, essentially if they’re really giving value to your readers, as they have in-depth information on their content assets.

A quick way to tell them you mentioned them is simply just tagged them on your social media posts once you promote your content. It is an easy notification. 

Another way to reciprocate other people and increase your content marketing results is to:

Include quotes from micro-influencers in your content

Micro-influencers don’t have much following compared to established authors and personalities in your space, but if you’re working with a lot of them, there are a lot more reach and visibility you can gain in terms of content promotion. 

These micro-influencers are easy to work with - more receptive than high-authority publishers, so you can expect quick responses from them.

And if you’re already an established brand, an enterprise let’s say, you’ll have an advantage over them, and can offer a lot more buy-in from a branding perspective, who doesn’t want to be featured in an enterprise blog? 

One note to make here is to consider the relevance of the niche of these micro-influencers before pitching emails to them, as you don’t want to go too broad or too thin with your relevance targeting. 

And one of the important pieces of applying this reciprocity trigger to your content marketing campaign. 

Collaborate with non-competing similar-sized brands for big content assets

The way to increase the effectiveness of your content marketing campaigns is to ensure you sustain credibility by offering up-to-date relevant information to your readers. 

The way to do that is to get insights from other brands on topics you can collaborate with.

Of course, it’s understandable that you won’t go reaching out to competing brands, but rather with non-competing brands of similar sizes as yours.

It’s a win-win situation. You get potential customers from their end - their established following. They also get yours. 

One technique I’ve recently seen is how Ahrefs create their big assets. Tim Soulo of Ahrefs, from last month, scheduled a call to discuss some updates in link building. The organization he is working for, Ahrefs is a SaAs marketing tool, I own an agency - in other words, we’re not direct competitors. But we do have tangent customers. 

He recently updated their big content asset, “Beginners Guide to Link Building’, with some latest insights from practitioners in the SEO industry, including me, Alex Tachalova of Digital Olympus, James Norquay of Prosperity Media, and other prominent marketers. 

It’s a reciprocity principle applied. Given I’m included in the big content asset, I’ll heavily promote it on my social profiles, plus share it to my networks whenever they need references on link building. 

ahrefs link building guide

ahrefs link building guide mention

So there you go, you discovered 3 ways to apply reciprocity to 10x your content marketing results. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


link building danger

How to Not Fall Into The Trap of One-Size Fits All Link Building (The Danger of One Link Building Strategy)

TRANSCRIPT:

How to not fall into the trap of one-size-fits-all link building 

In this episode, we’re going to dive into one danger most marketers are doing when it comes to link building - and that is to focus on one single link building strategy. 

At the end of this episode, you’ll realize how important it is to diversify your link building campaigns so that you’ll reduce the risks of just focusing on one link building strategy. 

Back then, somewhere in 2009 or 2011, guest posting was a big thing. People were cramming to post articles on big publications, even ordinary websites that accept guest posts.

So SEOs and marketers pitch a very templated outreach email to pursue these blogs, either they’re generic or niche-related.

When broken link building is in its hype, people we’re diving into different techniques to maximize the strategy. There you see different articles that show the exact step by step process on how to execute it.

When Brian Dean of Backlinko introduced “guestographics”, a lot of marketers started incorporating this as their sole strategy to build links to their websites -- which is basically promoting infographics, with text on top to build backlinks to the site.

Skyscraper technique has been a hit as well, so instead of just writing short-form texts, marketers tried to make the content as long-form as possible, a minimum of 3,000, or 5000 words with the thought the lengthier, the better.

There is a pattern in all of this -- that when one link building strategy is newly introduced to the market and has been proven to provide results, the tendency is to use it as a one-size-fits-all link building.

You see this trap in brands where they only hire just one link building vendor for their website. While there’s nothing wrong with outsourcing your link building project, the thing is when that one service provider focuses only on one link building strategy. 

In general, one link building strategy caters to only one audience type or one type of linkable page. 

For instance, broken link building caters to resource page curators. Guest blogging for publications and blogs. Another strategy is to focus on ideas for local or national news websites. 

When a link building vendor tries to fit their strategy to your brand without really understanding what your target audience is, and how link building can benefit your business, chances are either they build you irrelevant links or links that don’t make sense to your brand at all. 

 

 

Dangers Of One-Size-Fits-All Link Building Strategy 

That’s the first danger.

Marketers could possibly build irrelevant links with no value to the business

And having said that, they can miss out on other backlink opportunities that can drive business value to the website. Business value in terms of referral traffic and assisted conversions. 

Another danger to a one-size-fits-all link building strategy:

The risk is too high using one link building strategy

When Google starts to devalue a certain type of link, you have a high risk with most of the backlinks you’ve built using that one strategy. So if a link building strategy doesn’t pass anymore, you run the risk from that. 

Now, let’s go for some tips on how to not fall into the trap of one-size-fits-all link building. 

How To Not Fall Into The Trap Of One-Size-Fits-All Link Building

First is:

Diversify your link building

To reduce the risk that comes from just executing one link building strategy, you can diverse by tapping other link building strategies you haven’t tried but are relevant to your business.

Instead of just focusing on a broken link building strategy that gets links via resource pages, try creating interactive content and promote it through manual outreach. You may also want to do digital PR if that makes sense for your business, to go after any news publications, whether local or national targeting.

By doing so, you’re not just reducing the risk of link devaluation, but also being able to grab backlink opportunities you wouldn’t have otherwise pursued if you solely focus on one link building strategy.

The next thing that you can do is:

Create a content ideation mix

So instead of solely focusing on one audience when creating content assets for your blog. 

Brainstorm together with your content team, if you have, any untapped audiences that still make sense for your business to target. Then try and test those audiences by creating initial content pieces to serve them well. 

So let’s say you’re working in a SaaS company, trying to build backlinks to their pages by targeting an audience -- HR people, for example. 

If you’re heavily solely doing content promotion for HR blogs, you could try tapping other markets like other city blogs that correspond to the same context you’re trying to get into.

And the most important piece to not fall again into the trap of one link bulding strategy is to:

Think long-term

You may have gained quick wins already with your strategy at the moment. But the danger is that it only serves short term.

By having a long-term perspective on strategy, you look for techniques that don’t only give you quick wins but continuously providing you with opportunities in organic means. 

Like building assets to rank for specific keywords that get publishers’ attention, driving more visibility to your website, as it builds links on its own over time. 

So there you go, you discovered the danger of using just one link building strategy and some tips not to fall into this trap. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

Go to the link that I shared there. These are email templates for link building strategies that you can easily copy and paste and get results for your outreach campaign. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


blog linking opportunities

How to Turn Your Blog Into A Link Building Machine (Untapped Blog Linking Opportunities)

TRANSCRIPT

In this episode, you’ll discover untapped backlink opportunities for your blog that you often missed out on as you publish new content pieces regularly. 

At the end of this episode, you get to practice different ways to market your blog content without the crazy stress of hiring more content marketers or even without spending excessive time brainstorming for strategies. I’ll give you the exact strategies on how to turn your blog into a highly linkable machine. 

Blogging is a great way to start pushing out content that serves a targeted audience.

But blogging alone, like what other brands and publishers do, won’t get or earn you links.

Competition does this. And what you need is to stand out in the market, to be able to earn attention, visibility where people could actually cite your work for their content. 

The strategy in blogging for links should be refined over time. 

However, there are fundamentals you can start right now to turn your blog into a link building machine. 

 

Let’s get started.

The first is to:

Invest in evergreen content assets

Timely, trending content pieces help build initial attraction, as it speaks for the latest happenings in the industry.

But if you’re seeking long-term traction that gets publishers’ attention plus organic links, you invest in evergreen content. 

And by evergreen, this means that the information could be used time and time again. It only needs some tweaks and updates every year to serve its content consumers with more relevant information.

The key for brand blogging is to balance the two: evergreen and timely content pieces.

One recommended tip here is to have a page with its URL that’s not year-dependent, meaning if you’re into fitness, you don’t create a page with its URL, “fitness tips 2021”. 

When next year comes, you have to change the URL again; one thing you can do is to have the URL settled for just: fitness-tips or fitness-tips-this-year

When you build these evergreen content assets, you want to invest heavily in content promotion. If you have a limited budget, you prospect for authors in your space who could potentially distribute your piece or put more eyeballs to the page by linking to it from their own webpages.

I’ve seen so many 10x content assets that often missed out its potential, given they’re not promoted much.

This is what we call the content flywheel.

When you publish a solid content asset that serves a likable audience, you build links to it; then, it attracts more from other publishers as it gets ranked for specific keywords and/or from other channels.

You build another one and get links again for that content piece. Then as you build momentum, you get to see this content flywheel -- where every content asset you publish has an audience ready to promote it socially.

What you want here is to capture these audiences quickly, so as soon as you publish content, you have an audience ready to promote your content. 

Though we’re talking about link building, one of the most important pieces in content marketing is investing in lead magnets to turn your visitors into email subscribers.

These email subscribers, indirectly, can help your content get more visibility, which can later translate into more linking opportunities for your blog.

To turn your blog into link building, invest in evergreen content assets and experience a content flywheel yourself. 

Next is to have:

Implement a linkbait strategy for your blog

For brands who have established authority in the space, it’s easy to set this up, as they have existing readers and eyeballs to put this strategy in place.

But you can have a linkbait strategy even if you’re starting.

One way to do that is to invite authors to write for your blog. These authors aren’t just content creators for hire; you want to go after people who have contributed content to other publications in your industry.

They may, at some point, have an existing audience you can capture for your brand. 

What you need when you craft your outreach email is to establish the answer to the question, “what’s in it for me?”.

This is crucial because these authors won’t take the time to write content for your blog without them benefiting from it. So start by asking yourself this question. 

As a brand, what is something you can offer for authors in exchange for their quality content? 

I remember writing for several SaAs blogs in the internet marketing space. I get premium access to one of their tools for 6 months or 1 year in exchange for writing quality content for them. 

If the author has a business ongoing, it’s a no-brainer not to want those free stuff -- which could be considered as an investment on their part. 

So I want you to look for available resources as a brand. What is that something that you can offer to your potential blog authors in exchange for their content? Of course, the higher the perks are, the higher demand of quality you should be receiving in terms of content. 

Can you offer 6 months or a year premium access to one of your tools or services? A mastermind or exclusive VIP access where they can collaborate and learn from top-notch experts in your industry? 

Start a linkbait strategy for your blog and see results for yourself. 

And one of the effective strategies that I’ve seen with local brands today is this:

Create an awards type of content

This strategy has been overused before by marketers, but I’ve still seen this technique heavily used by brands today -- effective only if they do it the right way. best medical blogs
press page

 

The award concept basically lists down the top publications/brands in your space based on specific criteria.

Now, as you are listening, you feel that it would incur many expenses to do that.

But the fact is when most brands did this is in a simplistic form. They rank the “best” or top X blogs, make the page so attractive that it gets the attention it deserves.

This would help your blog turn into a link building machine is. Once you publish the page, you can reach out to all of the brands, content creators, or target groups you mentioned on your page.

It is best to award people who already have some online presence, as you can capture what they currently have in terms of following your own brand.

So when you send them emails that they become part of this top X page, they could either link to it from their “about” or “press’ page. It’s like a straightforward brag to show people their credibility and added authority in the space.

Having a badge for these people you can customize is a game-changer as this would be value-adding to them as a brand.

So have that in place as one of your strategies to get organic links. 

(podcast final script)

So there you go, you discovered ways to turn your blog into a link building machine. 

Before you go, I have a special gift for you. If you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that my team and I have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to notify the latest episodes. Just click the “Follow” button. See you in our next episode. 


passive link building

The Truth About Passive Link Building (REVEALED: What Marketers Don't Understand?)

TRANSCRIPT:

The truth about passive link building 

In this episode, we’ll look at when passive link building is a good idea, and when it is not. Marketers don’t understand what it really means to have passive links, as they’ve been reading a lot of SEO articles in the past and don’t have much clear understanding of the term. 

At the end of this episode, you’ll get one takeaway that will change your mindset when it comes to link building. 

 

Passive link building. 

The ability to position your brand as an authority in the space to earn market share through link earning - getting people to link to you from their websites.

That’s the basic definition of passive link building.

Passive link building happens when:

A content creator - whether a blogger or a publisher cites you in one of his or her content works, meaning he or she founds value in your content and could consider being a good reference for his or her readers. 

Passive link building happens when your product or service is so good that it gets the attention of content creators creating a round-up post for the best [service or product]. You don’t have to reach out to be included, though if you’re still on the list, you can, typically you get part of the list without manual outreach.

When people search for a keyword, they found your page on one of the top pages of search results, bookmark your content, get a quote/statement from your content asset, make it part of their content and give you a credit for that.

What marketers don’t understand is that passive link building doesn’t happen instantly without any active initiatives.

Here’s why…

Building a brand requires intentionality

To get to the point where people would recognize you and make you as a reference to their content is simple, but not that easy. 

It would take a lot of effort to get to the point where your brand, product, or service gets noticed in your content, especially in this day and age where most businesses are invested in content marketing.

The competition is high, but the visibility for content and brand is very promising.

Here are more truths about passive link building:

“Build it and they will come” is a myth.

For the most part, when you are building a solid portfolio of content assets on your website, you’re likely to end up creating new content pieces on a regular basis. 

For each content asset, there may be an existing audience ready to promote it - such as your email subscribers or your social followers. 

But if you’re thinking of growth, you want new people to see it -- a new set of eyeballs. 

People have to see it so you build the content and promote it with your best efforts. After conducted hundreds of outreach campaigns, the idea of “build it and they will come” is not a sustainable idea. 

So instead of waiting for links to come like what most marketers think when passive link building comes to mind, why not ask for links.

Ask for links from target publishers you’ve mentioned on your content asset, from people whom you think will be interested to distribute your content, and from those people who have the capacity of linking - editors, resource link curators, webmasters.

The second truth about passive link building.

Competitors are ahead of the curve in actively building backlinks

As a link building agency working with enterprise brands. We’ve seen a dramatic increase in the amount spent by these big companies. 

And take note they’re not just hiring one link building vendor, meaning one agency to work towards their link building campaigns, but have 2 or 3 different link building vendors performing simultaneous link building strategies to build a high-level number of links.

If you stay with the mindset of “build links, they will come”, you will be left behind in the competition.

Businesses, even local ones are now investing in link building to get to the top spots of search results for their target keywords.

Yes, links aren’t the only ranking factor, but it is the main ranking factor.

So if you’re not actively promoting your content through link building, there would come a time when your competitors will beat you up with their active link building campaigns. 

Passive link building isn’t controllable

You can’t control the time when would a link builder will link to you, whether it is active or passive. You cannot also control how they would want to link to you.

With passive link building, you’ve got the brand and you can reach out to whenever possible for some changes in anchor text and the type of page they should be looking at. So for example, instead of them linking to your homepage, it is best for them to link to your product category page, as it is more direct to their target readers on a specific editorial context on their page.

With manual active link building, as you are into the conversations with potential linkers, you can persuade them the proper anchor text that you want, may not always be an exact match to your keywords, but a mix of brand, partial and referential keywords. 

You can check my other episode on 9 types of anchor texts to discover more about these anchor texts.

Anything that isn’t controllable is hard to measure in the long run, you would want to create systems to get consistent results with your efforts. 

Passive link building is good, but you have to consider different factors to get there. 

Push more of your content assets in the proper way of manual outreach and engaging in your online communities. 

Seek more promotion from your team. Get into the habit of actively building backlinks to pages that you want to rank, so you can sustain more performance from organic search.

So there you go, you have discovered 3 truths we revealed about passive link building, that marketers don’t understand so well. 

Before you go, I have a special gift for you.  if you want done-for-you email templates, simply go to the description of this podcast episode. Go to the link that I shared there. These are email templates for link building strategies that you can easily copy and paste and get results for your outreach campaign. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


reasons not getting backlinks

Why You’re Not Getting Backlinks and How to Change That

The first reason why you’re not getting backlinks is that:

Your homepage and content are not linkable for the right audience

Here’s what it means.

When it comes to link building, one of the things that are important is making sure parts of your website are linkable. 

I say “parts” because, in reality,  not all pages of your website are linkable. Some are designed to specifically get leads, earn sales, and therefore they are not purposefully for links, but rather for conversions.

Though some, if matches to the right linkable audience, and has parts that are linkable, can still be of use for link building. 

But in general, there are pages of your website that are likely to get backlinks, because it serves the purposes for links -- to get referenced by the author or publisher, to be mentioned because of the value and expertise of the brand.

The key action here is to check parts of your website -- the ones you’re actively promoting to different platforms, and see if they are really linkable.

One question you can ask yourself is: If I were the linker, and when I see this content that I’m promoting, would I link to it from my website? 

The second reason why you’re not getting backlinks is that:

You are targeting a different audience

The utility of the content -- how useful it is to an audience is very subjective. A content asset can be useful for one audience, but not for the other types of audience.

Bloggers, publishers, content creators, journalists are the ones likely to give you backlinks.

People in your networks who are competing with you -- as you both have similar products or services won’t dare to give you links unless you have content worth referencing. 

I want you to check out my other episode on a linkable audience - to help you discover the audiences that can give you backlinks, and be able to match your content to them so that you can acquire links to your website. 

Another thing that you want to do is to check other audiences you haven’t reached out to yet in the past. 

The thing is if you’re in a very specific niche, there are less likely bloggers and publishers ready to give you backlinks.

So let’s say you’re in the local plumbing niche, you wouldn’t see many plumbing blogs sharing much content targeted in a local city.

You would either:

  1. Find other industries where you can find audiences match to you, or:
  2. Find other local city blogs (not specific to your industry), but are targeting the same audience in terms of location.

By doing so, you expand your reach to a wider scale, and not just targeting people you already know. 

The third reason why you’re not getting backlinks to your website is:

You haven’t done much promotion (or manual outreach)

Some marketers fail in getting backlinks they need not because they have crappy content assets, but they simply were not able to promote their content massively to their audience.

Here’s the thing when it comes to promotion: if you really believe in your content asset, just like how you believe your products/services, you will dare to promote it. 

There are many ways to promote your content, and I’ve covered a bunch of that in my other podcast episodes.

But to start with. 

Can you check your current networks, partners, and see if they have their own websites or blogs? You don’t have to start from scratch when it comes to link prospecting, you go look for anyone you already have connections with, and start touching base on them? 

Also, can you look for different platforms in Google, Facebook, Linkedin groups (without using expensive tools) for any possible link prospects -- bloggers, publishers, content creators, journalists who can cover and promote your content? 

What is the value of your content? How can you emphasize the value of your content so that when it is pitched, it is an offer publisher can’t resist linking to it. 

You haven’t done much promotion (or manual outreach)

-- prospected for tens, but not enough to get links in manual outreach.


critical skills link builder

5 Critical Skills to Look For When Hiring a Link Builder (Save Money By Knowing This!)

The first skill when it comes to hiring a link builder is:

Communication

The task of a link builder involves writing email outreach copies, which would of course require having the skill to communicate effectively with your prospects. 

Initially, you want to see if a potential hire is able to write an email copy based on certain customization, like promoting a single content piece to a target group of an audience - let’s say, journalists.

In Digital PR, it’s extremely important to have the initial email pitch concise as much as possible, and get straight to the point as to what you really want to offer to a publisher -- whether you want to offer the content exclusively published to them or just want the website to be one of the distribution networks.

A good test when hiring a link builder is to let them write their own email template, assigning an audience they’d reach out to with a specific need of your client/brand -- promoting a single content asset, collaborating for a partnership, or sending discount coupons to bloggers. 

A link builder with good communication skills can easily describe a content piece to be promoted, and can effectively engage with link prospects to get the desired action -- links, shares, or other brand exposure. 

Organization Skills

The ability to organize one’s thoughts plus being able to arrange details of a link prospect necessary when you do email outreach. 

A link builder with organization skills is to arrange inputs about a specific website either in a spreadsheet or outreach platform like Buzzstream. 

This is important, as you don’t want your team to waste so much time going back and forth looking for a detail (let’s say contact info) of a link prospect, just because someone wasn’t able to input it well on an outreach platform.

Organization skills can also translate to how a link builder organizes content topics either to be used internally or externally (for other websites’ blogs). 

If you’re working in an agency, this means that a link builder knows how to collect all files and put them in one place, i.e. Google Drive, so when anyone in the team wants to access it, they are easily available and ready to edit and distribute. 

This may sound pretty basic, but it’s one of the main reasons why link building teams spend hours on minor tasks than on major tasks like creating content and pursuing publishers for links. 

So look for someone who has organizational skills. 

Creativity 

Creativity is a skill that a link builder must possess to perform at the highest level in link building.

If you’re taking content creation into the highest consideration, your potential hire must think outside the box, of what makes content enticing to publishers, and not just data-driven.

Content marketers from content marketing agencies like Fractl, Siegemedia, and Neomam have proven to have creativity in the way they produce infographics, interactive content, and other types of content that garner links for their clients.

When a link builder is creative, he or she can also think of ways on how to promote a content piece beyond just posting on targeted online communities and forums. With creative email pitches, a creative link builder can secure links from top-tier publishers and bloggers their competitors can’t easily get. 

Problem-solving

Like any other campaign, link building entails challenges. 

So a potential hire must have problem-solving skills to be able to spot problems and issues quickly, and get them solved either by themselves alone or with the help of people they’re working within the team.

In prospecting, you’re likely to experience that what you have just targeted as a team to look for websites won’t respond to your email outreach later, given its relevance and signs that websites are not easy to just get links from.

Look for a potential link builder with good problem-solving skills to be able to come up with solutions, which may not be quick, but just at the right time, to address issues and concerns either directly about the campaign itself or about issues with the team.

And one of the most important critical skills you should be looking for when hiring a link builder: 

Leadership (self and team player) 

You may not hire urgently for a managerial role, but one you should be looking for must present leadership skills in how he/she deals with himself or herself, and you think he/she can collaborate with your team effectively. 

Culture is important before you begin hiring. When you have a strong culture in your team, either in your in-house SEO team or agency, you’ll guarantee people would come to you that either joins or matches your team culture or would simply just leave because they possess different values. 


steal competitors backlinks

How to Ethically Steal Your Competitors' Backlinks

 

Why competitors backlinks?

First off, we have to understand the reason why links from competitors are good types of links. 

Let me give you two main reasons. 

First is that these competitors' backlinks are niche relevant.

So if you’re an absolutely beginner, you want to be looking for websites that are topically relevant to your brand. 

And given that those publishers and bloggers linked to your competitors, and you directly compete with your competitors, chances are what you’ll be getting from your competitors are directly connected to your blog topics.

Relevance is a critical success quality factor in backlinks. And this is something you should always consider when you try to build backlinks to your website. 

Second, not only that these competitor backlinks are niche relevant. But they are also easy to prospect.

When you are prospecting for backlink opportunities, you’re likely to be using Google with advanced search operators and phrases to help you find pages on the search results that best suits your prospecting needs. 

But in the case of reverse engineering your competitors’ links, you only have to use a simple tool to find all pages that linked to your competitors. 

So let’s jump into how you can get your competitors' backlinks.

How to Ethically Steal Your Competitors' Backlinks

There are three steps that you can choose from based on where you’re at right now.

Find your competitors' top linkers. 

The top linkers are not the ones who linked to a website once. They are the linkers who repeatedly link to pages of websites because they found value in those content. 

So how can you find these top linkers who constantly link to your competitors?

Get the domain of your competitor’s website. Plug it into Ahrefs’ Link Explorer.

We’ll use Tuck, a sleep product review website as our example.

tuck sleep website

I’ll get tuck.com and plug it into Ahrefs’ Link Explorer. On the Backlinks area, right at the Backlink Profile section, I’ll be able to see all the websites that linked to tuck.com

As of this recording, there are 9,620 unique websites linking to Tuck.

ahrefs link explorer tuck competitors backlinks

That’s a lot!

So out of these 9 thousand plus linking websites, how can you find the quality prospect websites you should be looking for.

And not only that, how can you find those top linkers who repeatedly link to the Tuck website. 

Here’s a strategy that you can follow. 

Get all of the top 10 to 20 pages of your competitor.

On Ahrefs, you can see it either on the Top Pages section or Best by Links section.

ahrefs best by links tuck

The next thing you want to do is to use Link Intersect to see the websites to at least two of the top pages of your competitor.

So first is to insert all top pages in Link Intersect one by one.

ahrefs link intersect 5 intersections

 

Then click “All Intersections” on the top section and only check 3 targets.

This would give you websites that linked to your competitor at least 3 times. 

So these are your competitors’ top repeated linkers. 

You do the exact steps I shared earlier to your other competitors, to also see their top linking websites.

Find your competitors' linkable content.

Any page that earns hundreds of backlinks or that have the potential to acquire more links can be considered as a linkable content.

Chances are your competitors have linkable content in place. You just have to know what those pages are.

For this specific activity, you can use Ahrefs to find linkable pages of your competitors.

Insert the domain URL of your competitor’s website to Ahrefs’ Link Explorer.  

Then go to Best by Links. 

Here, you’ll see the Best Pages by Incoming Links.

You can sort these pages from highest to lowest referring domains to see the highest linkable content. 

By checking each of the page, you’ll see what types of content gets links.

ahrefs best by links 404 pages

 

Here are some tips for you:

  1. Create similar content. If there is a broken linkable content, you can also create a version of it. You can click on the drop-down button and click “view on Archive.org to see its latest version. 
  2. Get all pages linking to a linkable page. Click on the drop-down button again and click “Backlinks”. Now, you’ll see all pages linking to the linkable page. 
  3. Once you create similar content, reach out to all of the linking pages and ask them to link to your newly published piece. 
  4. Do step 1 through step 3 to all of the top linkable content of your competitor.

Find your unearned links from competitors.

You may have to find all of the top linkers of your competitors, and even their linkable content, another strategy to steal your competitors’ backlinks is to find your unearned links.

What are these unearned links?

These are backlinks you’ve never earned for whatever reasons, such as you haven’t reached out to them yet or they haven’t seen your content as a good reference.

How to find your unearned links from competitors?

You use Ahrefs Link Intersect tool. 

Get all your competitors’ domains 

Insert them into Link Intersect one by one.

Then click on “all intersections”, either check only two or three targets, whichever you prefer. If you choose 3, it only shows you websites that linked to at least three of your competitors. 

To get more results, I prefer to just choose two targets.

Now, you have a list of all these websites linking to your competitors.