Content writing is an essential part of SEO, helping you to create efficient copy that resonates with your target audience. But as the Internet marketing industry continues to evolve and competition increases, staying ahead of the curve can be difficult.

Marketers like us have tried several paid and free tools over the years, but none of them has been able to provide us with the comprehensive solutions that many SEO campaigns require. 

For this reason, we decided to take a closer look at the 7 best content writing tools for SEO in 2023 and their associated pricing and review scores.

Before we do that, let us first define what content writing is.

If you’re an online customer, what’s the first thing you do when you stumble upon a website or product? You read! And this is the same principle that content writing follows. 

Content writing is an essential part of SEO because it helps to accurately convey your message, engage potential customers and increase visibility in search engine rankings.

Remarkably, almost three-quarters of online activities start by utilizing a search engine. Before making an informed buying decision, over half of all customers read 3-5 pieces of content about the product or service. 

This demonstrates that buyers are researching and seeking out reliable sources before engaging with sellers.

So by definition, content writing is the creation of content that is published online. It includes blogs, articles, web copy, product descriptions, and more. 

To be effective in SEO, your content must meet certain criteria: it should be relevant to the topic you’re targeting, it should provide value to readers; and it should be optimized with keywords to ensure that it appears in search engine results.


Now, let’s take a look at the 7 content writing tools for SEO that we have selected for 2023:

1. Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a user-friendly content-writing tool that helps writers and marketers find the right keywords to target. It enables them to quickly identify the most profitable phrases and optimize their content for maximum visibility in search results.

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How to Use Ahrefs Keyword Explorer:

  1. Utilize the keyword explorer to enter your desired term and uncover related keywords!
  2. Select the country for your research
  3. Press “search.”
  4. Modify filters to narrow down the list of results according to your preferences. Search for content ideas related to your found keywords and determine if the topics are relevant.

Pricing: Ahrefs offers four plans ranging from $99 – $999 per month. The basic plan starts at $99.

It’s an all-SEO tool that delivers powerful insights and workflow automation, making it a great choice for those who want to get the most out of their content writing efforts.


2. Hemingway App

Hemingway App is an excellent tool for content creators who want to improve the clarity and flow of their copy. It highlights passive voice, jargon, and other writing issues that can weaken your content and make it difficult to read.


How to Use Hemingway App:

  1. Copy the text you want to edit into the online editor.
  2. Hemingway App will analyze your writing quality by giving it a readability score out of 100, highlighting any errors or weak spots.
  3. Make changes accordingly to improve the quality of your writing

Pricing: Hemingway App is free to use, although you can upgrade to a premium version for $19.99/year, including extra features such as team collaboration and document exporting.


3. Robinize

Robinize is a powerful content optimization tool that helps SEO professionals to get the most out of their content. It offers real-time insights into how well your content performs and provides suggestions for improving it.


How to Use Robinize:

  1. Enter the URL of the page you want to optimize
  2. Robinize will analyze the page and provide a score based on factors like readability, keyword optimization, internal linking, etc.
  3. Make any necessary changes to your content to improve the score.

Pricing: Those interested in trying Robinize offer a free plan with 3 reports. Content writers can also choose from our 19$ package with 10 included reports or a 49$ option for 50 included reports.


4. is a great tool for content writers who want to quickly and easily rewrite existing content to make it more unique and SEO-friendly. It can help you create original content without having to start from scratch.

On top of that, the tool also provides users grammar checker, plagiarism checker, and summarizer.


How to Use

  1. Copy the text that you want to be paraphrased into the tool
  2. will analyze your text and generate a unique version
  3. Make any necessary changes to ensure that the new version still conveys the same meaning as the original

Pricing: is free to use, making it a go-to tool for writers who want to create unique content quickly.


5. Semrush SEO Writing Assistant

Semrush SEO Writing Assistant is an excellent tool for content writers who want to optimize their copy for search engines. It suggests improving your content’s readability and structure and searching for relevant keywords and phrases that will help you rank higher in SERPs.

semrush seo writingassistant wordpress section

How to Use Semrush SEO Writing Assistant:

  1. To access the SEO Writing Assistant extension, go to Google Marketplace.
  2. Click “Install”
  3. Select your Google account to begin signing in, and you’re ready to start exploring!
  4. Grant Semrush permission to view and manage your documents by selecting “Allow”.

Pricing: Semrush SEO Writing Assistant is a paid tool.

If you want Semrush Guru’s complete features, then be sure to subscribe and get the most out of your monthly or annual plan! The cost for a single month is $229.95, but if you choose the yearly option – it’ll only run you $191.62 per month total!

With its 7-day free trial, Semrush allows you to try out its features and conduct your research in no time. Put it to the test today and take advantage of all that Semrush offers!


6. A WordPress SEO plugin

Using a WordPress SEO plugin is a no-brainer if you publish content on a WordPress site. A good SEO plugin will help you optimize every piece of content for search engines and ensure your website is mobile-friendly and secure.

The most popular WordPress SEO plugin is Yoast SEO, which offers easy-to-understand settings for users of all levels.


How to Use Yoast SEO:

  1. Download the plugin from and install it on your WordPress site.
  2. Head to “SEO” in the left-hand sidebar of your WordPress dashboard.
  3. Under “General”, add a meta description for all your web pages and posts.
  4. Under “Page Analysis,” you can optimize the content of each page or post.

Pricing: Yoast SEO is free to use; however, premium features are available for $99 per year. The premium version includes extra features such as unlimited keyword optimization and internal linking suggestions.


7. Ubersuggest

If you’re familiar with Neil Patel (I know you are!), you’ve probably heard of Ubersuggest. It’s a fantastic tool for content writers looking to optimize their copy for SEO. Neil Patel created this tool to monitor search engine algorithm changes and help writers craft content optimized for their target audience.

Ubersuggest provides keyword suggestions, competitor analysis, and SEO audit reports that can help content writers create more comprehensive and SEO-friendly pieces.


How to Use Ubersuggest:

  1. Head over to Ubersuggest and select the language you want to search in.
  2. Enter your keyword into the search field.
  3. Ubersuggest will generate related keywords and ideas and estimate each term’s search volume.

Pricing: If you need more than three daily searches, the paid plan is just right for your needs. You will be able to conduct comprehensive keyword research and competitor and backlink analysis with ease. Ubersuggest provides a competitively priced yet powerful SEO toolkit unrivaled by Moz, Ahrefs, and Semrush. Best of all – you can manage up to three websites for only $12 monthly!

These are just some of the tools available for content writers in 2023. As technology advances, so do the possibilities for optimizing content and improving its online visibility. With these seven tools, you can take your content writing game to a new level!


How to Select the SEO Content Writing Tool For You

Choosing the right SEO content writing tool is a critical content marketing tip for any content writer. When selecting the best SEO tool for your needs, budget, time, and desired outcomes should be considered. Consider how these seven tools can help you achieve your content marketing goals, then decide which will give you the most bang for your buck.

It’s also important to remember that no single tool can do everything for content marketing. For example, while Ubersuggest may be great for researching keywords, it will not give you the same insights as a dedicated backlink analysis tool like Ahrefs or Semrush.

It’s also worth noting that some tools offer free plans and/or discounted rates for students and non-profits, which is a helpful content marketing tip to save money.

Ultimately, the best SEO content writing tool is the one that saves you time and money while helping you reach your content marketing and SEO goals. With so many great tools available, now is a great time to optimize your content. 


7 Best Practices For SEO Content Writing

Now that you have the right tools, it’s time to start writing SEO-friendly content. Here are seven best practices for SEO content writing that can help you reach your goals:

1. Boost your website visibility and increase search engine rankings by strategically incorporating target keywords into your meta titles and descriptions.

This will help search engine crawlers quickly understand and rank the content accordingly.

Crafting an attention-grabbing and SEO-optimized meta title and description is essential, seeing as users view it before even arriving at your website. When included in search engine results, this concise preview will significantly impact the number of visitors that click through.

Limit your meta titles to a maximum of 62 characters, whereas the length of your meta description can span up to an impressive 170 characters!


2. Focus on quality 

Quality content is essential to SEO success. Ensure your writing is clear, concise, and contains no grammar or spelling errors. That’s why using tools such as Grammarly, ProWritingAid, and Hemingway Editor is important to double-check your work.

Make sure to keep your content up to date. Outdated or irrelevant content will not rank high in search engine results pages. Strive to keep your content fresh by regularly updating it with new information or statistics as needed.


3. Utilize headings and subheadings 

Using descriptive headings and subheadings helps make your content easier to read and understand.

It also helps break up the text and makes it easier for readers to skim. Use keywords in headings and subheadings whenever possible, boosting your content’s search engine rankings.


4. Be smart about including internal and external links 

Linking to relevant content on your website helps readers find more information and can help with SEO rankings. Not only that, but it also encourages readers to explore your website further and stay longer. According to studies, the average user spends 88% more time on a website with internal links.

In utilizing external links, link only to related, reliable, and trustworthy websites. Doing so will show your readers you know what you’re talking about and will help boost the credibility of your content.

Linking to other authoritative websites can benefit SEO if the sources are reliable and relevant.


5. Optimize image files 

Search engines can’t read images, so using descriptive titles, captions, and alternative tags for every picture you include will help search engine crawlers better understand your content’s context.

Doing so will give your images a boost in the rankings, thus bringing more traffic to your website.


6. Write long-form content

Longer pieces of content rank higher than shorter ones in search engine results pages, as they are considered higher quality and provide more value to readers.

Strive for at least 1000 words for every piece of content. Doing so will make it easier to include target keywords without sacrificing quality and help you reach a broader audience.


7. Get your content shared 

Social media is an effective tool for spreading the word about your content. Ensure that all pieces are correctly optimized for social media sharing, greatly impacting their visibility.

Also, don’t be afraid to reach out to influencers in your industry who may be interested in sharing your content with their followers. The more people share and talk about your content, the higher it ranks in search engine results pages.

In addition to social media, guest posting is another effective content marketing tip for spreading the word about your content. Consider reaching out to websites and blogs in your industry that accept guest posts, as this can help you reach a wider audience and build backlinks to your site.

Following these SEO tips can help ensure your content reaches its maximum potential! Remember, SEO optimization is ongoing, so stay up-to-date with the latest trends, tools, and best practices.