Ecommerce

310% increase in organic traffic for a music store

We helped Fiddlershop increase ecommerce traffic and sales.

ecommerce

fiddlershop

The Client

Fiddlershop is an online supplier of stringed instruments and accessories. They came to us for help gaining backlinks for their core product pages – violins and cellos.

The Plan & Execution

Their website had low authority (i.e. not a lot of ranking power) in a very competitive space. We knew that ranking product pages was a long term play, but getting the right amount and quality of backlinks to their site could turn things around quickly.

At the time we’ve audited their website, Fiddlershop were currently ranking for the page 2 to 5 for most of their target commercial and informational keywords.

Resource allocation

We prioritized building editorial links to pages that needed some push in rankings (pages ranking on page 1 with positions 6 to 10. This helped the website to get initial returns on their investments in terms of conversions and sales.

Content creation

For more competitive keywords, it’s easier to get content to rank than a product page. We focused on creating long form content “one step up” in the customer funnel. We’ve placed some content on external web properties to get high-quality editorial links.

The Results

fiddlershop ecommerce results

+310%

organic traffic

+483%

traffic value

390

links

Enterprise

From 0 to $1.3M traffic value.

We helped Built in increase foot traffic to 6 more locations.

Built In team

The Client

Built In is a network of local online communities connecting passionate tech professionals with startups and technology companies in five of America’s hottest markets: Austin, Boston, Los Angeles, New York, and Seattle.

They connect tech professionals to startup companies. In 2017, they came to us looking for organic exposure through links to help launch 5 new websites across 5 different locations.

built-in-client

The Results

built in enterprise result

0 to 416k

organic traffic

0 to $1.3M

traffic value

1900

links

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