You are tasked to build hundreds of guest post links. The first challenging initiative to hit the numbers is to find relevant guest post ideas. So, what scalable process can you follow to get guest blogging topics?

The reality is you can’t send massive emails to your guest blog prospects and just propose them with a list of generic topics they can choose from.

That’s a key to immediate failure, for sure. First, you are providing guest post ideas that don’t match to their website’s topic theme (topics they don’t really cover on their blog). Second, your topics may not be giving any value to their audience — reason being, you don’t even check who their blogs cater to. 

generic guest posting pitch

Answering this question: 

Hi guys

Need some advice from guys who build Guest post links,

I am building 120-150 links a month, and sometimes it is confusing when it comes choosing guest post topics, Do you guys follow any process to get Guest post topic ideas on scale?

guest-posting-ideas-at-scale

Let’s face it. You can’t hit and miss in finding blog topics for your guest posting sites. Otherwise, you’ll be wasting the time you spent in discovering those sites — especially if you don’t get any results from your pitches.

 

AUTOMATED TOPIC IDEATION PROCESSES GONE WRONG 

I’ve seen several articles discussing how to use a tool to generate hundreds of topic ideas in 5 minutes. While that may be a good choice, people are risking blog titles that are brand-off, or even niche irrelevant if they do that.

Take a look at this example. This is a blog that covers sleeping for a highly targeted audience – sleeping enthusiasts and people who suffer from sleep deprivation, and sleep problems and illnesses. If you push topics outside of sleeping and snoring to that site, you won’t get much success.

snore nation

Meanwhile, a general psychology site like Psychology Today can cover sub-niches under its main blog theme. You see, you can’t just make a list of 10 topics and submit it to two different websites with different audience targeting.

psychology today

NICHE-BASED GUEST BLOGGING IDEATION

Niche-based topic ideation for guest blogging campaigns is okay as long as websites you target for guest posting covers the same audience and have the same topic themes for their blogs.

The best way to solve the problem of overlapping topics for different niches is to categorize your guest blog prospects based on their verticals and topic themes they cover.

This approach can help you ensure you don’t hit and miss your approach to pitching your ideas for publishing websites.

5-MINUTE PERSONALIZED GUEST BLOGGING TOPIC IDEATION

The best and still the recommend methodology to get the highest approval rate for guest blog topics and highest content placement rate is to personalize your topic ideas individually to your target publishers. 

You can’t shortcut topic ideation.

However, if you’re doing it at scale, the more you execute the process, the more your content writers or content specialists will now be able to shorten the time spent on it, as they become familiar with each step.

A. CONTENT GAP ANALYSIS

Content gap analysis is finding keyphrases your competitors are ranking on search results and have covered on their blogs – which your blog can potentially publish too.

It’s a great value when doing guest blogging, as you are pitching a topic that has the likelihood of bringing in new traffic to their site.

You can start this topic ideation by using Ahrefs. It has a feature that does content gap analysis. Enter the URLs of two or more websites.

The question here is, how can you find your guest blog’s competitors blogs?

Do a Google search with related advanced search operator to find related websites of your guest blog prospect.

[ related google ]

Then choose among the sites on the search results and enter their URLs to Ahrefs’ Content Gap feature.

ahrefs content gap feature

Ahrefs will show keywords your entered sites have been ranking in at least top 10, but your guest blog target doesn’t rank for.

content gap feature ahrefs keywords

You can create topics out of those keyphrases and include it in your individual pitch as one of your proposed guest blogging ideas to write about.

B. HIGH SEARCHED DEMAND PAGES FROM RELATED SITES

Besides content gap analysis, you can also discover on-demand topics based on their estimated monthly traffic.

To get around this, head over to Ahrefs’ Site Explorer and enter one competitor’s URL or related site’s URL.

Go to “Top Pages” reportwhere you’ll see the list of all of its top webpages, which you can sort by estimated organic traffic.

By doing so, you can find out which topics gets lots of searches every month. You can emphasize the value of the topics in your guest post pitch, by stating its estimated organic traffic potential. This means that the guest blog can benefit from the post once it ranks potentially for the keyphrase it targets.

C. ON-DEMAND INDUSTRY TOPICS

If you have topic themes for niches you’re pursuing in your guest blogging campaign, you can head straight to Ahrefs’ Content Explorer.

Simply search for a topic in Ahrefs’ Content Explorer. It will give you the top and recent pages for the topic of your choice.

ahrefs content explorer

There are three value propositions here.

Referring Domains

You’ll find pages (with topics) that have acquired contextual links from other sites. Though links may have been built because of overall site factors, like its overall domain authority, still you’ll get an idea that the topic of the page is likely to be linkable.

By pushing this out in your pitch that a topic is linkable based on the data. This would give you a higher likelihood of a topic being accepted by the publisher.

Organic Traffic

Next to referring domains is the organic traffic the page gets on a monthly basis. Here, you’ll see if the topic itself has a declining or upward traffic. Avoid topics with declining traffic, and choose ones with upward or steady organic traffic.

Traffic Value

While not all topics have high traffic value, given they’re not commercial in nature, you may still find topics that have a good number of traffic value. It’s a good unique proposition in your pitch, knowing that if the topic has been covered, it has a potential to drive not just traffic to the site, but also bottom of the line numbers like assisted conversions.

FURTHER READING:

4 Intermediate Tips to Improve Guestographics

SCALING IS SIMPLE WHEN PROCESSES ARE PLACED

Every phase of a link building campaign should have processes in place, ready for execution. So if you want to scale your topic ideation for guest blogging, start documenting your process either using a document platform or Google document. It saves you time when hiring content writers who can do the same process of finding guest blogging ideas fit for your target sites.