inverted broken link building

Inverted Broken Link Building SEO Strategy

How to acquire hundreds of links by banking on a “dead page”

If you have never heard broken link building before, it’s basically a strategy wherein the steps are:

Step 1: Create a resource page for a linkable audience.

Linkable audiences could be students, parents, or job seekers.

Step 2: Find resource pages on the topic of your choice.

So if you have a resource guide for students, “How to Sleep Better for Students”, you wanna look for resource pages that can link to that page, either the page covers any “as a student tips or hacks.”

Step 3: Look for broken links on a page.

And see if there are links pointing to those broken links or pages.

Step 4: Get those existing links to broken pages.

And consider them as your backlink prospects.

Step 5: Reach out to the website owners.

Or people managing those broken pages and suggest your resource guide as a replacement to their broken links.

These five steps are what you normally do when you execute a typical broken link building strategy.

But let me show you a more effective way to do this - and this may be an advanced technique but it works pretty well if you want to maximize your efforts, time, and energy.

So here are the five steps.

How to Do Inverted Broken Link Building (SEO) Strategy

Step 1: Find broken pages you can recreate.

If a broken page has tons of links, you know for sure that you will get links. You actually find proof first before you invest in creating content. So many times, people would start with creating the content without really thinking if the topic of the content or the content itself has the potential to earn links as they promote it. 

You can use Ahrefs’ Content Explorer to find content in your industry with backlinks to it. 

Filter these pages by their http status, so you can only find 404 or broken pages.

ahrefs content explorer

That leads us to step two, which is:

Step 2: Check the page’s linking domains.

Again, you want to make sure that the page that you want to recreate has proof of links. So go check it out using Link Explorer, again using Ahrefs, and see how man referring domains are linking to that broken page.

Step 3: Check the page’s original version using Wayback Machine.

You can use archive.org for this one.

So when you plugin the page into Wayback machine, you’ll then see its different versions. What you want to look at is its latest version (maybe broken at the moment you’re checking it, but the latest version when it was still live). 

Now, you have the assurance that the topic or content you’ll be creating has the potential to get backlinks, the next thing to do is to create an improved version of that broken page.

Step 4: Create an improved version of the broken page. 

So go again and check the old version of the page and see how you can recreate it in such a way that the information is more updated, with more graphics and videos if you can add those things. Just make sure that the new page is a more comprehensive one than its old broken version.

The last is to reach out to the linkers of the old page. Given that you know there are existing links to the broken page, what you can just do now is to list them down in a spreadsheet. 

So send them outreach emails suggesting your new content as a replacement to the broken link on their page. 


where to buy pages ecommerce link building strategy

How to Use Where to Buy Pages for eCommerce Link Building

The eCommerce strategy to build backlinks to money pages without paying bloggers.

It’s actually one of the overlooked strategies when building links to online stores...and this is targeting where to buy pages.

Where to buy pages are basically pages where people search for places to find products or services. It includes lists of retailers, suppliers, affiliate partners, or anyone who distributes products you’re selling.

In different industries, there are where to buy pages that you can find. In the health industry, we have examples like “where to buy” diabetes care products.

In the transportation space, there are where to find transport options page, where people could just check the page and see what are the available options for traveling to and from the place.

You can also be as local-specific here like there are transport options page Adelaide (if you’re in Australia).

In the music industry, there are middle school and college websites that have vendors list pages. They have pages dedicated to sharing vendors of musical instruments with links pointing to each of their websites.

What you want to do is to check these link opportunities -- where to buy pages in your industry.

So start with knowing your current and potential partners.

Who are your manufacturers? Who are your retailers? Who are your distributors? Make an inventory of these people, these brands. You also want to check if they have their own websites, and if they have “where to buy” pages on their sites.

To see that, you can use advanced search operator, site colon:domain  of the site. space, where to buy, For example, site:onlineshop.com “ where to buy.

You can also add more to your list by first checking your product categories. If you own a music online store, you have product categories like violin, viola, double bass.

Then check on Google to see if there are where to buy pages for those product categories.

Find where to buy opportunities with product categories, so you can do a Google search for “PRODUCT CATEGORY” inurl:links

For example, “classical instruments” inurl:links.

You may also go as specific to your product, and not just product category.

So here are some keywords you can use for that specific purpose.

  • where to buy INDUSTRY OR PRODUCT
  • online retailers INDUSTRY OR PRODUCT
  • online dealers INDUSTRY OR PRODUCT
  • find our products INDUSTRY OR PRODUCT
  • additional retailers INDUSTRY OR PRODUCT
  • internet resellers INDUSTRY OR PRODUCT
  • preferred retailers INDUSTRY OR PRODUCT

Vary it on your partner type and your industry.

Once you have the list, go and ready to reach out to them and let them know that you distribute one of their products (if you’re a retailer or distributor) or get them to include a link to your product or product category page (if it’s a resource page).


how to get quality backlinks hr strategy

How to Get Quality Backlinks With This HR Strategy

There is one thing that HR people do every day that can help you generate high-quality backlinks.

And that is using job boards to hire people. 

You won’t do the hiring here. But you will use HR assets online to be able to get backlinks to your website. 

Here is how you can start.

Find job boards list in your local city

There are resource pages that list down all of the available job sites and job boards within a local city or area. 

For instance, there is a job board list page for anyone looking for work in Massachusetts. On that list, you’ll see different career websites and specific job board links from brands looking for hires.

This link building strategy is mostly applicable to startups, particularly tech companies.

There are a lot of job boards list pages that you can find online. Here are some keywords that you can use to find them:

  1. “Job search” “resources” “CITY”
  2. employment” inurl:resources “CITY”
  3. “job hunting” resources “CITY”
  4. inurl:careers “CITY”

Let’s say you have a job board list on your site. What you can do now is offer your job board as an additional resource to prospected resource pages.

When you do outreach, simply make a suggestion for your resource page. You’re not coming off as someone pushing them to link to you. Making a quick suggestion is a more effective strategy than pushing these people to link to you. 


b2b link building tips

How to Build Links to B2B Websites

When you don't have many outreach prospects on your lists, what do you do?

Either you reach out again to your same link building targets or find new ways to collect more to your list.

This is one of the challenges when you're building links to B2B sites.

Not enough outreach markets. Niche is too boring. Topics are only limited.

In this blog post, we're going to talk about b2b link building and how you can brainstorm content topics that get links.

b2b link building tips

With enough content planning, smart link prospecting, and an effective outreach campaign, you'll be able to formulate a plan that works for your industry.

Here are four tips to address those challenges I've covered earlier.

 

How to Build Links in B2B Markets

1. Vary content creation approaches

Test out options on your content marketing campaign.

One, in particular, is to go with broad topics, instead of just niche content ideas.

It's easy to get frustrated with the low amount of topics you can brainstorm when you only focus on your niche.

So figure out how to mix your blog targeting with broad topics by looking at categories and interest groups that you can tap onto with your content.

Secondly, you also want to be looking at the content format you can try and test in your blog.

One good example is how Mattermak, a data platform for venture capital companies, does with their Raise the Bar content.

mattermark raise the bar

They basically compile a "daily digest" of timely posts on sales, marketing, and growth engineering.

Not only do they grow broad on topics, but find a way to make it worthwhile their time to produce content with fewer resources.

Surveys, year-end reports, swipe files, and resource guides are some content assets you can vary for your content.

Two good examples of this are MYOB  and Deloitte.

MYOB features end of financial year resources as they recognize that many businesses are figuring out accounting and financial decisions as they grow. Doing so helps them to position themselves as a go-to-resource brand for businesses navigating in each stage of progress.

myob-end of financial year report

Deloitte conducts annual and timely surveys for millennials and Gen Zs. During this pandemic, they launched their research revealing "resilient generations" which showcases how those two generations (millennials and Gen Zs) express resolve and thrive for their better future.

deloitte global millennial survey

These are all big brands and you may be wondering if you could actually do the same for your B2B site.

The reality is you may not have a big budget, but you can get inspiration from these companies to identify what works for you based on your context and industry.

Here are some guides to help you with creating content in the new normal and how to do outreach during Coronavirus.

2. Expand into multiple outreach markets

Not only you should be looking for ways to vary your content strategies, but you can also penetrate multiple outreach markets.

The advantages of doing so that you create consistent relevant content that yields more brand awareness, as you get to increase eyeballs for your site from every potential linkable market possible.

There are two ways to do this:

  1. Match your content with any linkable audience.
  2. Find shareable audiences to promote your content.

The first approach must be planned ahead of content promotion.

In the content creation process, there must be aligning of the topic to a particular linkable audience you choose.

highly linkable blb audiences

Given that these linkable audiences are more receptive to linking than other outreach markets, you can guarantee links when you promote your content asset.

You can start this off by checking what your competitors are doing. List down all outreach markets they have targeted with their content. You will end up finding more markets that are not included in the graphics above.

tuck best by links top pages

Then choose among these audiences makes sense to target with your web assets.

The second approach is geared towards people who are open to sharing visuals, assets, and guides rather than just externally linking to your page.

These are bloggers and publishers in your space with past history of sharing assets to their audience. As simple as having a Google search to figure that out, is a plus if you want to know how keen they are to respond to sharing-content outreach pitches.

shareable audiences

3. Use template pages as link assets for SaaS brands

If you're into SaaS B2B sites, you want to maximize your landing pages that have the potential to get quality links.

Now, it's not that easy to promote a landing page (i.e. template page) and acquire links instantly. No one would give a link to a sales page.

So you have to make changes with the template page, its targeting, and how you approach your outreach campaign.

I've covered this in detail in my guide on how to build links to SaaS template pages.

Here are some insights you can discover from it:

  • Learn from other template-specific sites and model it to your brand
  • Add citable elements to your SaaS template page (to add a linkable value proposition to your copy).
  • Leverage resource page opportunities
  • Build landing page links with brand mention outreach
  • Tap off-site brand content like blogs

4. Maximize passive-link earning content pieces

Passive link acquisition works.

However, there must be an upfront investment of resources to put the content out there and dominate rankings, until other content creators would see and reference the page from their content works.

Find referential keywords that you can target with content. These include "questions" people ask when they're looking for something and are likely to be cited by other content creators.

You can also start looking for "research" or "data" keyword-driven opportunities, where publishers normally link to add more credibility to what they're writing about.

data driven example

data driven example links

Leverage manual outreach opportunities to promote these referential pages to gain traction and links, to have the ability to rank for their target keywords.

Once it ranks, it gives your pages the ability to build the pipeline of organic links over time.

Replicate the same strategy to your other content assets and get the benefits of any passive links.

Mix that with active link building outreach to get some momentum with your link building.

Land and Expand

Start small by looking at opportunities in your hand. Leverage what works already to land on a few links. Then get the ball rolling by tapping either other outreach markets or other content formats that can work for your brand.


how to report on links

How to Report on Links

What if you could generate a link building report that is easy to digest for your clients?

You're likely to get them to appreciate more of your overall deliverables, and efforts as well. Thus, helping you retain them longer if you're an agency, or get more link building budget from your CMO or Head of Marketing — if you're working in-house.

how to report on links

In today's post, you'll discover what types of reports to generate and how to get more buy-ins for your clients.

 

Reports depend on the type of arrangements you have with your client or brand.

If you're doing it in-house, the report on links may be part of your overall search performance reports. It means it is geared towards the impact of links that have to your organic search.

Of course, there are so many factors that can get your site's to rank (besides links) and you couldn't simply separate the link factor itself as the sole indicator of success — increase in organic traffic for a specific month - let's say.

However, if you have a page solely investing your resources and efforts into building and earning links, you could have a report for the improvement of the performance of that page.

If you're working in an agency (or you own one), the same thing may be applied if you're offering full-suite SEO. What you want to do is to ensure those links you've built has helped the website attain its desired organic rankings and traffic.

Let me walk you through some of the link reports you can generate to show the performance of links.

What Types of Reports to Generate?

1. Prospecting and Outreach Inputs

For big brands (or enterprise link building), they normally have reviews of every prospect list. This helps them ensure that your agency follows guidelines in terms of metrics you've set beforehand.

That's the reason why it's extremely important to manage expectations at the start of the campaign. Specifically on what link metrics both you (agency) and your client/brand will agree upon.

Those reviews of client require a prospecting list, which includes:

A. Total qualified sites

Based on agreed metrics, the report shows the list of websites (or just the total number of prospects you've vetted on) and have passed the benchmarks (relevance & authority) through proprietary metrics and keen's eye on quality.

B. Total contacted sites and responses

In most cases, this particular list isn't included in the report anymore. In-house managers or contact persons for link building assume different contact rates and response rates for each link development campaign.

However, some managers are granular in their approach that they tend to look at those contact lists, and even ask response rates from time to time.

2. Basic Link Deliverables

Common link reports are deliverables.

These reports may typically just be on a spreadsheet or pdf form.

Details include:

A. List of live link URLs

This is a no-brainer. You want to show the exact pages where you got links from.

B. Proprietary metrics

Alongside link URLs, you should be including other metrics such as Site's DA/DR and Site's estimated organic traffic (using Ahrefs/SEMRush).

These are handy reports you can easily outsource or hand over to your junior SEOs. As simple as it sounds, the organization of all these live links, when done for years, will be time-consuming.

So you want to make sure you have a spreadsheet or a data collector to organize this for yourself or your team.

C. Number of acquired links per month

For large scale campaigns or for agencies with multiple clients, you want to have handy reports for all campaigns showing the number of acquired links. It could be automated as possible to easily generate it when you need the most.

link reports example

3. Impacts of Links

More than lists, what you should focus more when generating reports is the value of links it has for the brand.

Regardless of the types of links, is the site bringing value to the overall site performance?

We've covered lead and lag measures before, but let's reiterate it again here.

When you're just asked to generate links, you're not just trying to hit as a leading indicator. Links could hit a lagging indicator of search traffic.

The defining value of links that you're acquiring is the rankings of the content piece you're creating (a specific page) you're building links to. That makes a lot of sense for business owners as this creates and manages expectations from a search traffic perspective.

A Business Intelligence Approach To Link Building

Cody West covered a comprehensive BI approach to link building which gives you more details on different factors to add to your reports.

Tactical

This answers the questions of how many links do you have to build next month or quarter of the year.

Based on the backlink gap between your site and your competitors, you'll then strategize how to position in the market by targeting a certain number of links with a good benchmarking of link metrics.

backlink gap traffic think tank

You could add this section to give your client a more detailed view of what to expect from a link building perspective.

Tip: Make sure you balance it with the notion that links aren't only the moving indicator of success for rankings. They should consider other aspects of SEO to better expect more results from the overall search campaign.

Resources

Based on the resources you have, how much will cost you to generate a link? And long does it take you to hit your acquired number of links per month?

If you're an agency, the resource section of reports should be reserved for you. This will help you and your junior SEOs to start conversations around the following:

  • Price of links — given you can calculate your cost per link per client, you can assess if you'd like to increase your price per link — assuming you're offering link building as your stand-alone service.
  • Outsourcing link development projects — is it worth your time to do it in-house or should you hire an agency to do white label link building for your clients

Answers to questions may not be part of your reports for clients, but only for internal use (in-house). This gives you a well-meaning approach to how you will attack your internal link building management.

How to Report on Links

1. Make your reports easy to digest with emphasis on the business value of links

There are many samples of link reports available out there, but one thing you should deeply understand is the idea of simplicity.

The moment your client/in-house team/CMO looks at your report, could they easily digest the information?

Bar graphs, pie charts would only make sense if there is a proper orientation on the value of links for the brand — especially if you're dealing with business owners who desire for more revenue from their online businesses.

2. Assess the progress and small wins

Link building is an ongoing campaign and doesn't stop after you rank that one content guide or landing page.

As long as you need more revenue from your business and drive more traffic through search, you've got to strategically invest in link building.

Assess the progress of the campaign. If you're dealing with clients, don't let them second-guess your work. They need proof that what you're doing has a business impact on their brand. Check again the BI approach to link building to give you more insights on the topic.

3. Discuss next plans of actions

Progress requires planning. Whether you do it internally with your SEO team or collaborate with content teams of your clients or the business owner itself, you want to make sure you make plans.

Whether it's planning for more targeted links to a specific landing page or creating linkable assets, do it in a concise and organized manner.

Value and Cost

Link building budget may just be part of another expense report of your client or your company (if you're in-house).

Nonetheless, if you focus, emphasize, and lean more towards the business value of links, you're likely to get more buy-in, approvals for more business investments on this crucial and vital aspect of SEO.


number-of-acquired-links-per-month

Hitting Your Number of Acquired Links Per Month

Setting a goal for every campaign is a critical success factor.

Without goal setting, you'll find yourself losing resources without hitting your target objectives at the end of the campaign.

In link building, most SEOs would like to hit a certain number of acquired links per month.

Is it a numbers game or are there other factors we have to consider?

In this blog post, let's discuss these considerations and dive into what really matters.

number-of-acquired-links-per-month

 

Let's face reality. If you're dealing with clients for their link building projects, they often have a target number of links to hit every month.

This isn’t because it's just a numbers game, but because they've analyzed enough their backlink profile against their competitors. This is where marketers, SEOs, and link builders should start.

There are two ways to do this.

The first is to analyze your own backlink profile specifically its link velocity. Compare your growth month over month, or year over year.

You should have seen good consistent growth in terms of unique referring domains — these means people are attracted to your site and are linking to your pages both organically and manually (manually — you building links through link request or content promotion outreach).

If your site is new, you shouldn't expect much growth in terms of links. But if you've properly published linkable content assets, you should assume the momentum of links over time.

The second analysis that you can do is to look at your competitors' profiles. These are competitors competing with you on products/services you're also providing (and not competing for just content piece or page).

How many links are they getting passively each month? Ahrefs gives you a lot of insights into this.

Using the analysis of your site/client and its competitors, you should have a good sense of how many links you should be building and their range of authorities depending on the niche you're in.

Factors To Consider For Number of Acquired Links Per Month

Brand Requirements

If you're working on an enterprise link building campaign, head of SEOs or SEO managers have their own target number of links to acquire each month.

It could be based on their own analysis and decision making.

These types of websites with solid content teams have dedicated content hubs on their site ready to be promoted to its intended audience.

That being said, you may be working for just one content piece or set of content assets. This setup provides easy insights as to the supposedly hit link numbers.

Simply look at its content competitors (primarily competing pages on search results for its main/target keywords).

Using Ahrefs' Link Explorer, you can quickly see the number of referring links each page received.

tuck lucid dream

From that, you can set a good range of target links to acquire each month.

Take note that you have to consider factors such as the competitors' brand authority, its post publishing existence (if they're the first one who covers the topic - they're likely to get initial benefits of trust and visibility), plus all other factors competitors have an advantage when they created their content assets.

Scope of Target Industries

Your target industries will play an important factor to the number of target links you want to acquire each month.

The more expandable you can be with your target audiences, the more number of links you can tap.

However, it depends on what kinds of links you want. If you're aiming for resource pages links, your target links depend on your intended linkable audiences. You can check out these two guides on resource pages and broken link building.

The bigger the scope of your audience targeting, the higher the number of acquired links you can target.

This doesn't mean you have to expand your target audiences because this will sometimes detach you from your brand's customer base.

Always check if it's feasible to expand your target audiences.

Linking Velocities of Competitors

Search marketing is a serious competition.

If the competition thrives at increasing the quantity and quality of links every month, it would be best to cope up with their speed and velocity.

You don't sacrifice quality here, but rather find ways to increase the types of links that matter to your site.

You can use Ahrefs to see your competitors' link velocity status.

ahrefs link velocity

Prospecting Lists

The larger your prospect lists, the more likely you'll get more links in your link development campaign.

You should also account for other factors such as the effectiveness of outreach pitches, response times of prospects, seasonality of campaigns, and all connected factors to link results.

That being said, when you increase your prospecting lists while at the same factor in good efforts to other contributing success factors of the campaign, you can expect a higher number of acquired links per month.

Find flexibility for websites you can reach out to. Are there any other industries or types of linkers you can tap with for content promotion?

Expand your link search capabilities.

You can use tools like Citation Labs Link Prospector to semi-automate link prospecting.

Actionable Tips to Increase the Number of Acquired Links Per Month

Uncovering Passive Link Opportunities

Link acquisition can work passively. By investing effort in the promotion of solid content assets for initial links, those pages become more visible to other linkers either through dominating the search results for its target keywords and/or getting radar on mentions in targeted publications.

Find any old evergreen content assets that are underpromoted, yet have acquired a significant number of high-quality links in the past.

Make it more comprehensive than its previous version by adding more latest data, new content formats to suffice other learnings styles (such as videos, images, infographics, etc..).

You can check out these resources on creating link assets in boring niches and link building for SaaS template pages.

Use Ahrefs' Top Pages and sort by Best Links to find your site's top linkable assets.

ahrefs best pages by links

By doing so, you're not only relying on your manual link building outreach, but you're also consistently gaining new passive links that are relevant to your brand.

Invest in organic link generation to get ahead with your monthly target links.

You can check out this latest podcast by Siegemedia on generating passive links.

Links as a Leading Indicator of Success

For SEOs and agencies, the lagging indicators are search traffic and rankings.

Links become just a by-product of pushing efforts to hit those lag measures. Links, for them, is a leading indicator.

This is an important mindset to hit your number of acquired links each month. You may opt for the number of links but later on not be able to achieve your lagging indicators.

If you're building content assets from a search traffic improvement perspective, you get high-quality links along the process.

Factors and Processes

By knowing what matters most to your link building campaign and leveraging on processes — both major and menial initiatives – you're likely to hit your number of acquired links per month.


Link Building Approaches For New Campaigns

Someone handed you over a website to start a link building campaign. Unsure of what to do, you do a Google search for how to start link building.

A bunch of articles pop up and give you tips. Almost all of which say the same topic.

Different approaches. Different link building strategies. Now the question, where will you start?

In today's article, I'll share with you tips on what to do when a client comes if you're working for an agency, or when you've just decided to build links for your new business site.

 

Understanding Resource Allocation and Scope of Work

Link building is a piece of the pie in the entire business project. It isn't a compartmentalized business activity.

Instead, it requires that you also look at other parts of SEO — technical side, for example, to gauge whether the client's site is ready for some link building engagements.

Essentially, you don't want to jump right in to link acquisition without the technical set up properly. It's not a rule, but it helps you see more results and developments from your link building, if your foundation is solid.

What is your scope of work?

Entering into a new link building campaign, you have to know the extent of your work. Are you just working to build links to specific pages or you can get links to different pages of the site?

This is true for big brands that have solid content assets and are now hiring link builders or agencies to come up with efforts for content promotion.

The scope of work for most enterprise link building campaigns are geared towards specific pages they're looking to rank for or have had positive secondary efforts on their conversions (mostly top of the funnel or middle-of-the-funnel driving pages).

If you have a very targeted link building campaign (either for 1 big content asset), you have the advantage of gaining and allocating your resources effectively.

shopify dropshipping guide

One-time off project or long-term campaign?

As an agency that provides link building services to SEO agencies, we get clients looking for a one-time off project. It's understandable they've had a tight budget, but it is more advantageous that they take a long-term mindset in link development.

Don't just take my word, see how Ross Hudgens point this out.

linkedin ross hudgens

What are your available resources?

Link building requires a team. If you think you can be a solo link builder for life, you can, but it would consume more resources than you'd have otherwise expected.

Depending on the size of your brand and your allocated marketing budget for search, you must have a good rundown of your resources. This includes your manpower — content writers, web designers/developers, outreach specialists/link prospectors — all are working together to attract and manually build links to pages.

If you're a link building agency, you'd want to know if the brand has partnered up with other link dev agencies. You would want to get an idea of the types of links they're focusing on and their targeted pages for links.

Starting with Content Inventory

When approaching a new link building campaign, it is vital to have a good content audit.

Not all new link building campaigns mean that there isn't any content piece created in the past. It would have been a new project for you, but there are certain solid content pieces that have been published before.

Content audit of the site

So start looking for underpromoted content assets on your website, but has the potential to earn and gain new inbound links today. You can use Ahrefs to find pages that have gained a considerable amount of links (a few .edu links here and there), yet wasn't pushed enough for more acquisition.

Reverse engineer competitors' content

Knowing how your competitors generate content ideas and do outreach campaigns (even in this new normal season) can give you insights to forge your link development campaigns.

One, in particular, you have to look at is if they've gotten high-level domain links such as.edu links.

Using any link analysis tools like Ahrefs, you can quickly check if they've launched a specific program that attracts middle schooler pages or local colleges to link to them naturally.

The type of content and its unique value proposition matters how they've performed well in link acquisition.

Another insight to look at is the ability of the brand to get recurring links from the same domains. In Ahrefs, there is an option to filter and see domains with its different pages linking to the brand.

The discovery shows the perceivable value of the site or a specific content — turning it into a link bait authority site.

Discovering Targeted Link Building Tactics

New campaigns will unpack link building tactics suited for the brand, given its industry, available resources, and past histories of link dev campaigns.

This makes link building fun and exciting, as you'll have to strategize a customized campaign for the website.

We've mentioned earlier deciphering the link strategies of competitors by looking at how they've gotten links in the past.

Another thing you have to consider is the range of domain level/authority of sites linking to them.

For example, in a tight niche, your competitors may only be getting links from DA10 to DA40 sites. Does that mean they're low-level link builders? Of course not, the industry may only have a few niche blogs to reach out, but getting links from these content creators are likely to impact the site's performance — given the topical relevance of those linking domains.

Having a good grasp of authority levels of linking websites will help you set a benchmark of domain levels for your new link building campaign.

idiosyncrasies of Tactics

When embarking on a new link dev campaign, here are certain unusual activities associated with common link building tactics we know of today.

A few examples are:

Elements that are only identified once you start a new campaign must be well documented to be able to turn them into a written process. This gives you the advantage of scaling small activities that could have a significant impact on your link building performance.

Suitable Content-driven Tips

When you have the bandwidth to try and test new content-driven techniques for your new campaign, don't hesitate to do so.

For example, you can launch a data-driven campaign to attract any national or international press — debunking the myth that only big brands can execute this.

With an artistic approach to creation, adding visual graphic designs, and research-backed content combined with highly custom pitching to publishers, you can get initial results other older established competitors can be hard to replicate.

Focus On What Matters

You can be quick to implementing results right off the bat. It's good to implement some processes you've managed to document for your past link building campaigns. But it is still better to customize campaigns for specific industries based on their context, objectives, and resources.

Knowing what truly matters for the brand helps in launching your new link building campaign.


how to use influence to build more links

How to Use Influence to Build More Links

A person with influence gets more opportunities than someone without. It's a reality most content marketers must embrace as they try to build content authority and influence through content marketing and link building.

Knowing how to use your sphere of influence has its given advantage in link acquisition. You earn hard-to-replicate links, repeated links from the same trusted domain or website, and even increase the exposure of your top or middle of the funnel content assets.

how to use influence to build more links

In this post, we'll cover tips on how you can use a sphere of influence to build more links to your website.

How to Use Sphere of Influence to Build More Links

1. Use seed planting strategy

A subtle approach in building your influence works pretty well in establishing trust without the need to invest a huge amount of resources — whether that's financial or time-intensive resources.

The key is to look for groups of people to whom you'll be adding value on a regular basis.

You're not looking for a massive group of audience, but a small targeted group who has the potential to amplify your brand content assets.

Discover your target group of amplifiers. You can check out this latest guide by Rand Fishkin to learn how to discover small invite-only amplifier groups.

You can also create your own list by finding small to medium-sized blogs in your niche using Buzzsumo.

buzzsumo twitter influencers

It is best to get radar of their latest posts by subscribing to their email newsletters or blog RSS feeds. This would get you notified of their new posts.

This is where the seed planting approach takes time. As soon as their new posts are published, be the first to comment.

Always add value to the conversation, perhaps ask a question. Don't just add any link to your content in your comment, unless it's relevant to the content you're commenting on.

In most cases, you use your name as anchor text to a link of your website — a standard approach on blog platforms.

Another seed planting technique is to share the latest content of your target content amplifiers. Get on their latest tweets and only share if it's relevant to your brand. Otherwise, you may come off as robotic and automated in sharing their stuff.

2. Engage in channel-specific groups

Besides creating your small list of content amplifiers that you'll engage in for further connections, you may also find specific channels where your target customers or content audiences engage in.

Here are some channel-specific groups you can consider:

  • private Facebook groups
  • private Slack groups
  • Linkedin groups
  • industry-specific websites (Growth Hackers)
  • niche-relevant forums (Traffic Think Tank)
  • private Skype conversations (invites only)

While not all of these you can't penetrate quickly, if you can find a few private groups where you can invest heavily in conversations, those are gems with a high return on investments.

traffic think tank

Getting into channel-specific groups has other content marketing benefits besides getting organic links. These benefits include:

If you can look for channel-specific groups, you can engage better with your audience in a more personal, relatable approach. Thus, helping you build your brand and earn authority links.

3. Leverage LinkedIn as a subtle connector tool

LinkedIn shouldn't be a platform to spam people with straight right hook offerings (products/services).

There is a way to build relationships the right way, and at the same do link building without the need to annoy people with insensitive, non-personable messages.

Start optimizing your profile. The key is not just to introduce yourself in one message with lengthy profile credentials.

If you can provide enough details and descriptions in your profile about what you do for a living, you'll have better chances of getting more profile views. This can lead to more opportunities for connections and natural links in the process.

In addition, create a content plan for a month and have it scheduled to post for the best times every week.

You may opt to follow your existing content calendar or have a separate strategy just for LinkedIn posting.

By promoting your content assets natively on the platform, you'll have better chances of engagements, and an increase in organic reach.

linkedin sales navigator

It is best to use the Linkedin premium account, particularly Sales Linkedin Navigator to maximize sending off invitations to target people. This gives you more capacity to add more like-minded influencers in your circles.

Enterprise sites can leverage Linkedin as a way to personalize their approach in connecting with their potential customers — strengthening their brands and acquiring new enterprise links.

4. Maximize attraction marketing

Influence has its advantage to attract high quality backlinks.

With the idea of marketing flywheel, you create more visibility by developing content resources that appeal to your target audience.

With organic and manual link building and content promotion, you reap your initial benefits of links, social shares, and other engagement signals. This gives you the opportunity to get more flywheel effect for your content.

Here are some ways to apply attraction marketing:

  • Produce lead magnets such as checklists, top lists, and coupons — to capture email addresses, which would have an increased possibility of visibility for your future content assets.
  • Develop comprehensive evergreen pages on your site that match your audience's needs (may it be a linkable audience you've chosen or a target group of influencers).
  • Create timely content to attract new content consumers to your site. You can check out this guide on content marketing strategies during coronavirus.

Be A Value-Adding Influencer

Influence has its responsibility of putting people first. With this kind of mindset, you enable yourself to become a forceable brand that engages people with value-adding content assets.


how to build links from same domain

How to Build More Links from the Same Domain

A good link building strategy is one that's built on both getting links from multiple relevant referring domains and earning repeated links from the same websites.

It's not that difficult to get links from different websites, but one that's often a challenge for link builders is making sure you deserve to get backlinks from the same website.

In a small study conducted by Ahrefs, they've found out that 79.23% of referring domains link to the same website multiple times. This means that it's natural to have multiple links from the same website.

In fact, it's not only natural but beneficial for your brand to have recurring links. A few notable reasons shared by Ahrefs are:

  • Increase the authority of your webpages
  • Get links to more pages
  • Get more referral traffic
  • Build links more easily — as most SEOs are more focused on getting links from a number of unique websites than from a number of similar websites

This is a challenge for SEOs having conversations with their dear clients, as they're mostly getting paid (for link building agencies) for the number of links delivered each month.

For enterprise link builders, affiliate SEOs, and online entrepreneurs who own web properties, you can leverage your efforts on getting authority organic links from referring domains.

The end result may be as organic as it may seem, but the process of execution may require some manual labor for SEO teams.

how to build links from same domain

In today's post, we'll cover ways to build more links from the same website.

 

How to Build More Links from the Same Website

1. Content Partnership in Building Mutual Trust

It's easy to dive into the next big link building strategy, but oftentimes what works in getting repeated traction is the same old link building techniques.

One, in particular, is guest blogging. Contributing content for other blogs must be high-authoritative blogs where your target audience engages in.

A more granular and effective approach to doing so is what we call content partnership.

Here, you're not just looking for a one-time contribution of your written article, but you're pursuing a mutual collaboration for a content asset both of you will benefit from.

This isn't something you can scale easily. In fact, you have to build mutual trust along the process of executing content partnerships.

Start by making sure you have the authority in place in your place. Do you have content pieces that have massively gained traction for the past months or years?

If the content creator or publisher you're reaching out to doesn't see any value in your content pieces published on your blog, he/she would likely hesitate on the collaboration.

There must be expertise seen on your created content pieces. Reach out to targeted linkers to gain links from different authoritative websites. Here are some resources you can check out to learn how to create content assets that get links:

Once you've established content authority on your website, reach out to a few but targeted publishers whom you think can collaborate with you for content assets.

It is best to look for any content gaps in someone's publishing works to quickly gain their attention once you pitch your request.

You can use Ahrefs' Content Gap feature to discover topics and keywords these publishers haven't targeted yet for their content.

ahrefs content gap example

Assess if those topics from your content gap analysis are feasible on your end to create content around. Do you have enough resources to write up the content? Any practitioners in your team who can research and write the information? Or else, is there a way to hire industry practitioners who're are into writing for niche publications?

Another tip is to pursue a visual-driven approach in content partnership. If your target publisher has solid data with content, it would be beneficial for them to format it in such a way that people would visually consume the information in an instant.

This means you offer your graphic design capabilities to create a better version of the content.

Find ways to keep your content partnership strong. Offer resources from your team. Be engaged.

B. Brand Excellence in Getting Recognition

Another way to get links from the same domain is to put excellence at your top priority.

This may sound cliche, but there are publishers who have their annual awards for brands and personalities who performed well in their industries.

Metrics for awards vary depending on their industry, but this is a good opportunity to get multiple links consistently from the website.

Start with putting out content assets on your blog that get attention from your target audience.

One advisable way is to establish a brand ambassador of your website. He or she will serve as your content performer to different publications, answering questions on interviews, and making sure your brand is at top of mind for specific brand topics.

tim soulo brand ambassador

Essentially, it would require that the person should be a practitioner to craft better answers to interviews and to engage the community in question and answer sites (e.g. Quora) and niche forum discussions.

C. Linkable Asset Creation in Organic Link Building

Organic link acquisition requires your content to meet the needs of a targeted group of linkers.

We've covered so many times here in our link building blog this idea of targeting linkable audiences with content.

Yet I've seen many brands still struggling to intersect audiences with their brand's content themes. Oftentimes this happens for sites with very narrowed audiences. It's not surprising not to be able to find groups to target in our list of linkable audiences.

highly linkable blb audiences

If this happens, you can check niche bloggers and publishers as your target linkable audiences.

Start surfacing your competitor's way of doing linkable asset creation. Are there any related audiences they've had success with content targeting that you can replicate to your blog?

Here are some resources you can check out on persona profiling for content creation:

Establish Authority for More Recurring Links

Just like anything else, there is no hit wonder in getting links from the same domain. Mutual trust, recognition, and organic approach to content creation are key factors in making your link building successful.

Start with the resources you have right and build a flywheel effect on it over time.


unlinked mentions when brand name common word

How to Find Unlinked Mentions When the Brand is a Common Word

Link reclamation is a common link building technique for marketers today.

The idea is very simple: you get all those publishers or content creators who've mentioned your brand or your content but haven't linked to your site.

Then you reach out to them and ask to give you the links you deserve.

Oftentimes you gain a higher link placement rate than other link building techniques such as broken link building and guest blogging.

This is because there's already a brand connection between you and the publishers as well as an intended reason to link to you in the first place (they've used your content).

Here at SharpRocket, we've covered the entire process of this strategy in our link reclamation guide.

Like any other link building techniques, there are loopholes you have to consider by looking at methodologies that'll be effective to solve those particular problems.

In this post, we'll cover one common challenge link builders face when executing the link reclamation technique.

That challenge is finding unlinked mentions when the brand is a common word.

unlinked mentions when brand name common word

It's easy to spot pages that mentioned your brand if you have a unique brand name — i.e. Nike, Spotify, or Shopify.

There may be misspellings or typos as to how publishers may have mentioned your brand name on their posts — such in the case with Spotify or Shopify.

What is difficult to surface with are brand names with common words like Monday, or Apple. Monday is a project management software but is also referring to day itself. Apple as a technology company, while referring to a fruit.

As you go search for pages that mentioned your brand, you're likely to see different results. What do you do to sift through these results to only find relevant outreach prospects?

 

On Link Prospecting Phrases

Regardless of the tools, you'll be using for link reclamation prospecting, you need to have a list of words that should be associated with your brand.

In particular, these are your product types, product or service descriptions, or that one or two word detail about your brand.

Let's take Monday as our example. Monday is a project management tool. So, obvious words likely to be associated with are: 'Monday project management' or 'Monday task management'.

If you're working as an agency and this is your first client, you get to have a better understanding of your initial meetings with them. Having a good grasp of what they are and their products or services offer to the market would give you a list of words that define their brand as a whole.

You may opt into some research on Google by typing their brand.

For instance, a Google search result for Monday gives you the site's meta title and meta description. These are keywords the brand is trying to rank for in search.

monday link prospecting phrases

Add these words as your associated phrases to your link reclamation prospecting process:

  • Monday remote
  • Monday remote team
  • Monday teamwork
  • Monday remote teamwork
  • Monday processes
  • Monday enterprise
  • Monday project

Another way to discover words you can add to your link reclamation prospecting list is by going through all of the existing mentions of your brand.

You can use Ahrefs Backlink Explorer to find pages already linked to your site. I prefer checking in pages where publishers usually linked to. These include your site's homepage and landing pages (e.g. product pages).

Sift through the pages and identify anchor texts publishers used to link to your webpages. There will be variations of anchor texts — long-tail description words and co-cited way of referring to your brand.

Add these newly discovered phrases (used as anchor texts) to your current link reclamation prospecting list.

Tools to Find Unlinked Mentions When the Brand is a Common Word

Link building requires some tools to surface brand mentions. Here are some tools you can use to find unlinked brand mentions.

1. Ahrefs Content Explorer

One of the tools that can help you with the link reclamation prospecting process is Ahrefs' CE.

There are a lot of advanced search operators in CE. If you're looking to return all pages that mention "Monday" AND either remote, team, process, project, management. You simply use "OR" to associated phrases.

So, the final advanced search query would be this: "Monday" AND ("project management" OR "remote team").

ahrefs content explorer

If your brand is a very common word, make sure you choose phrases rather than single words to return pages closest to what you are looking for.

Another strong tip is to exclude terms that refer to other topics not related to what your brand is about. For Apple, that might be "recipe", "pie", "cake", or "fruit" to exclude pages about the fruit term.

Be mindful that this may be tricky for some brands. In our example, "Monday" project management tool, if you exclude terms such as "day", "week", "month" or any calendar terms, you might end up excluding pages that mentioned both "day" and "project management" (which is about your brand) in the search results.

Hence, use exclusions if it makes sense to your brand.

Kindly click highlight unlinked domains and add the domain of your site. The websites of publishers that have never linked to you before will be highlighted, which means that the brand mentions those pages are unlinked.

ahrefs content explorer highlight unlinked mentions

2. Web mention tools

In link reclamation, you can't get away from using web mention tools. These are web products specifically designed to find pages of your unlinked mentions.

Examples of these are Ahrefs' Alerts feature, BrandMentions, and Google Alerts.

The same strategy with your search query inputs can be applied to web mention tools.

You can use any of the following search queries as your alert inputs.

Again, in our example today, you can have these queries:

  • Monday remote work
  • Monday remote team
  • Monday teamwork
  • Monday remote teamwork
  • Monday processes
  • Monday enterprise
  • Monday project management tool

ahrefs alerts mentions

Exclusion and inclusion filters are also available in mention tools (AND, OR, —). Use them to your advantage to filter out irrelevant pages of your unlinked mentions.

Link Reclamation Made Simple

The most difficult challenge in link reclamation is sifted through results from your methods of link prospecting — manual and/or with the use of web mention tools.

If you're an agency, you get to master this strategy over time, as you can unpack ways to figure out how to discover unlinked mentions when your clients' brands are not common words.

Do you have any other tips to prospect for unlinked brand mentions? Let me know in the comment section below.