aida copywriting

What is the AIDA Model? Examples and Templates For Email Outreach

Email outreach is the process of contacting potential customers or partners via email to promote your product or service. The goal of email outreach is to build relationships and generate new business opportunities. To be successful, email outreach must be targeted, personalized and relevant. The recipient must feel that the email is valuable and worth their time. 

A great way to achieve this is to use the AIDA model when crafting your email outreach strategy. AIDA stands for Attention, Interest, Desire and Action. By following this model, you can create emails that are more likely to capture the attention of your target recipients and prompt them to take action. 

 

What is AIDA Model?

American Advertiser Elias St. Elmo Lewis is the one who created the AIDA funnel back in 1898. This funnel provided great help to salespeople in guiding their customers when it comes to the process of purchasing. Currently, the AIDA model is widely used in guiding customers throughout the decision-making process when purchasing something. What really is AIDA?

The AIDA model is a well-known framework for designing marketing and advertising campaigns. It stands for Attention, Interest, Desire, and Action. The idea is to first grab the attention of your target audience, and then create interest in what you're offering, followed by a desire for the product or service. Finally, you need to motivate them to take action, such as making a purchase. 

There are many different ways to apply the AIDA model to email outreach campaigns. For example, you could start by offering a discount or freebie in the subject line to get attention. Then, in the body of the email, you could provide more information about the product or service and why it's valuable. You could also include a call-to-action (CTA) urging recipients to take advantage of the offer before it expires. 

The AIDA model is just one tool that can be used to improve email outreach campaigns. However, it's a powerful one that can help you increase open rates, click-through rates, and conversions.

If you are looking to improve your email outreach campaigns, the AIDA model can help you to create more effective and compelling email copy. The AIDA model can help you to understand how each element of the campaign works together so that you can create more engaging email campaigns that are more likely to result in a purchase.

Additionally, the AIDA model can help you to identify areas where your email campaigns could be improved, allowing you to make necessary changes to improve your results. By understanding how the AIDA model works, you can create more engaging email campaigns that are more likely to result in a purchase.

If you are looking for an overview of how the AIDA model works, or if you need help creating effective and compelling email copy, then check out our blog post on how to use the AIDA copywriting model in email outreach.

 

Why Is AIDA Important?

Numerous brands use AIDA because it helps determine how they ought to distribute their messages to their clients and prospective clients. Marketing messages are very important in targeting a specific audience.

1. Better Understanding Of Your Email's Interaction With Your Recipients

AIDA provides a better understanding of how your email is being read and interacted with, both by you and your recipients. The model helps you to see how each element of your email contributes to the overall goal of the campaign. For example, the attention-grabbing subject line should be followed by interest-building content in the body of the email.

This, in turn, should lead to a call to action that encourages recipients to take advantage of the offer. By understanding how each element works together, you can create more effective email outreach campaigns that improve open rates, click-through rates, and conversions. Link building can also help in this process.

 

2. Allows the Measure of the Effectiveness Of Email Campaigns 

AIDA allows you to measure the effectiveness of your email campaigns, providing you with the necessary insights to make informed decisions about your email marketing strategy.

It is a powerful tool that can help you to measure the effectiveness of your email campaigns. By understanding how each element of the campaign works together, you can make adjustments to improve open rates, click-through rates, and conversions.

Additionally, by applying the model to your email outreach campaigns, you can get a better understanding of how your recipients are interacting with your emails. This insight can help you to create more effective campaigns that achieve your desired results.

 

3. Helps Identify Unsubscribes and Bounce Rates

AIDA helps you to identify unsubscribes and bounce rates so that you can improve the effectiveness of your email campaigns accordingly. 

It's important to identify unsubscribes and bounce rates so that you can improve the effectiveness of your email campaigns. Unsubscribe rates can give you an indication of how well your campaign is performing and whether or not your target audience is interested in the content you're providing.

Bounce rates, on the other hand, can help you to identify whether or not your emails are being delivered to the intended recipients. By understanding unsubscribe and bounce rates, you can make necessary changes to your email campaigns to improve their effectiveness.

 

4. Helps Create More Engaging Email Campaigns

AIDA enables you to create more engaging email campaigns by understanding the different types of content that recipients are likely to engage with.

It's important to create engaging email campaigns in order to improve open rates, click-through rates, and conversions. The AIDA model can help you to understand how each element of the campaign works together so that you can create more effective outreach campaigns.

 

5. Helps Increase Conversion Rates

AIDA can help you to increase your conversion rates by providing you with valuable insights into what content is most likely to result in a purchase.

To make valuable insights that will increase conversion rates, first consider what content is most likely to result in a purchase. By understanding what content is most engaging, you can create email campaigns that convert more visitors into buyers.

 

6. Helps Write Compelling and Effective Email Copy

AIDA can help you to write more effective, compelling email copy. You need an effective and compelling email copy in order to improve open rates, click-through rates, and conversions. The AIDA model can help you to understand how each element of the campaign works together so that you can create more effective outreach campaigns.

 

7. Provides Better Content That Generates Engagements

AIDA can help you to understand what content will resonate with your target audience and generate engagement. 

To create successful email campaigns, you need to understand what content will resonate with your target audience and generate engagement. The AIDA model can help you to understand how each element of the campaign works together including local link building so that you can create more effective outreach campaigns.

 

8. Helps Craft Powerful CTA Buttons

AIDA can also help you to craft powerful CTA buttons and landing pages that will convert visitors into customers.

The AIDA model can also help you to craft powerful CTA buttons and landing pages that will convert visitors into customers. CTA buttons are important because they help to guide users through the purchase process and encourage them to take action. By understanding how the AIDA model works, you can create more effective CTAs that will improve conversion rates.

When creating a CTA, always remember to utilize practical language. Avoid stuffing it with a lot of junk and other confusing words. Your main goal is to allow people to click on these links and this confusing jargons will only irritate them. Additionally, think of the problem that you are trying to solve. Communicate well with your audience.

 

How To Use AIDA Copywriting Model in Email Outreach?

The AIDA copywriting model is a great way to improve email outreach. By focusing on creating interesting and informative content writing, you can generate interest and keep readers engaged. Moreover, it is important to include a call-to-action (CTA) in order to motivate readers to take action. By using the AIDA model, businesses can improve their content marketing strategy and see better results.

The AIDA model is important because it provides a framework for designing marketing and advertising campaigns that are effective in grabbing attention, generating interest, and motivating action. By using the AIDA model, businesses can improve their email outreach campaigns and see an increase in open rates, click-through rates, and conversions. Now, let's get to know the four stages of AIDA - Attention, Interest, Desire, and Action.

 

Attention

To reach potential customers, marketers need to use strategies that will capture their attention. This can include using SEO and visual media such as images and videos. There are several effective approaches that you can do to get the attention of your prospective customers. Some of these approaches include placement of ads in a place easily noticeable by visitors, personalized messages or those introduced as direct marketing, and shock value advertising or those that use engaging graphics, which are truly hard to ignore.  Here are a few tips to grab the attention of customers using subject lines.

  • Keep it Short - One of the most effective ways to grab attention is by using short subject lines. The shorter, the better. Not only will it be easier to scan, but it also results in a higher open rate since people are more likely to open an email if it's short and to the point.
  • Titillate Their Curiosity - Use intriguing keywords in the subject line that will pique the reader's curiosity. For example, "What's in the box?" or "Uncovering the Dark Secrets of XYZ Company."
  • Personalization - One of the best ways to grab attention is by personalizing the email for each individual. This can be done by using first and last names, or other identifying information.

 

Interest

Once a reader has taken notice of your email, you need to keep them interested in what you have to say. By utilizing effective content marketing strategies, you can keep readers engaged and motivated to take action. Some of the most common methods used to engage readers are by providing valuable information, answering questions, sharing stories and experiences, and providing tips and advice. For customers to pay more attention to your opening lines, follow these tips. 

  • Be Original - always use plagiarism-free lines because they surely hit customers like some fresh air. Avoid using cliched opening lines because they are already used more than a hundred times.
  • Stick to The Point - Keep your opening lines short, to the point, and relevant to the content you're going to present. Don't waste your reader's time by trying to be overly poetic or dramatic.
  • Be Humorous - break the ice by using humorous opening lines. This will ensure that your customers are always in the loop.

 

Desire

You can develop the desire of your customers by selling a particular feature of a product, showing its versatility, and its superiority among other similar items. In this stage, you will be presenting the product's value proposition together with its enticing benefits which in turn will lead to the decision to buy the item.

  • Jump The Bandwagon - a lot of people prefer to buy products that others are buying. In this case, you can add a tag to your products such as 'bestselling product' as this will surely spark the desire of your customers.
  • Use the USP - which stands for Unique Selling Proposition, this will help you stand out amidst the pool of competitors. You must highlight the USP of your product in your email, and this will keep your customers hooked up. 
  • Limited Time Offer - most of the time, customers feel unique whenever they purchase a limited-time offer of products or services. This is a sure way to spark their desire instantaneously. 

 

Action

One way to encourage customers to take action is to create a sense of urgency. This can be done by offering a discount or freebie that is only available for a limited time. You could also include a call-to-action (CTA) urging recipients to take advantage of the offer before it expires. By creating a sense of urgency, you can motivate customers to take action and convert them into paying customers.

  • Keep It Direct To the Point - throughout your email, you did everything to entice your potential customers. As for the CTA section, make it short and direct. 
  • Avoid Asking Too Much - don't intimidate your customers by asking too many questions. If you do so, your potential customers will leave you. If you need to explain something or need several questions answered, you can redirect them into a website sales funnel.
  • It Should Stand Out - Ensure that your CTA stands out because your customers are reading hundreds of emails every day. Use unique fonts and colors for a better yield. This is very important to keep your customers hooked up. 

Frequently Asked Questions:

What is the difference between copywriting AIDA and PAS?

There are a few key differences between the AIDA copywriting model and the PAS model. First, the AIDA model focuses on creating interest, while the PAS model focuses on creating desire. Additionally, the AIDA model includes a call-to-action (CTA), while the PAS model does not. Finally, the AIDA model is more comprehensive and includes steps for getting attention, building interest, creating desire, and taking action.

What companies use AIDA?

Many companies use the AIDA copywriting model to improve their content marketing strategy. Nike, Apple and Coca-Cola are some of the companies that use AIDA. They have successfully perfected the use of this model and were able to carefully identify their consumer base, aiming particularly on an intended audience. 

Is the AIDA model still relevant?

The AIDA model is still relevant for businesses today. This model helps businesses to generate interest in their products and services, and keep readers engaged. Additionally, the AIDA model includes a call-to-action (CTA), which is important for motivating readers to take action. In fact, there are still a lot of huge companies that use AIDA to create strong, attention-grabbing advertisements. 

How is AIDA used in social media?

The AIDA copywriting model can be used to improve a business's social media strategy. By creating interesting and informative content, businesses can generate interest and keep readers engaged. 

Who invented the AIDA model?

The AIDA model was invented by Elias St. Elmo Lewis in the late 1800s. Lewis was a pioneer in the field of marketing and copywriting, and is credited with developing several key concepts that are still used today. The AIDA model is just one of many important contributions that Lewis made to the field of marketing.

What is AIDA funnel?

The AIDA funnel is a model that is used to improve content marketing strategy. The acronym stands for Attention, Interest, Desire, and Action. The model helps businesses to generate interest in their products and services, and keep readers engaged. 

AIDA introduces a very effective copywriting formula that particularly focuses on raising the conversion rate. This model is considered a guideline to maximize customer satisfaction and engagement. 


gmail extensions

10 Gmail Extensions for Email Outreach and Link Building

Gmail has been widely used as a common outreach platform for marketers reaching out to webmasters, publishers, and other link partners. In hopes for any action from the end-user (i.e. a link or social share), marketers send initial pitches and engage respondents until the desired action is made.

Today, we'll cover 10 Gmail extensions that will allow you to speed up some email outreach processes for link acquisition and other content promotion initiatives.

 

1. Mailtrack. io

Cost: From Free to $4.99 per month subscription ($2.49 per year - a huge discount if you subscribe annually)

Useful for: Email tracking

mailtrack io email tracking tool

 

Mailtrack.io allows you to check if your emails were sent and opened by recipients. You can even see how many times and in what particular hours your emails were opened by clicking the Mailtrack. io section of the email.

mailtrack tracking check lines

 

Knowing how your emails were treated will help you then, take appropriate actions.

For example, if your email hasn't been opened for days and weeks, it is unwise to send a follow-up email when the original one was not ready yet. You may, in this particular instance, try to look for another contact person and his or her email address from the same page or website. Reach out and ask if he or she can direct your message to your desired contact.

Mailtrack.io also notifies you in real-time when you are logged into your Gmail account.

If you are subscribing as a Pro user, you will have access to its additional features such as click tracking (knowing when your recipients click on the links in your emails), and reminders (receiving email notifications if your emails have not been read after 24 hours). Both of these features help you better monitor your outreach accounts.

2. Grammarly

Cost: From Free to Premium Accounts ($29.95/month or $11.66/month for an annual subscription)

Useful for: Email grammar check

grammarly

 

Every email needs to be checked for any grammatical errors, tone, style, messaging, and any other factors that make them successfully opened, read, and responded to.

By integrating Grammarly into your Gmail account, you will quickly notice if the content of your email needs grammar improvement. You can correct any errors as quickly as possible and send a beautifully touched pitch to your potential link partner.

You will avoid the painful mistakes of not receiving a positive response just because one word or phrase confuses the entire message of your email.

Of course, there are words or phrases in certain lingos that should be added to make your email relevant to its end-user. In that case, simply ignore red underlines of Grammarly.

3. Unroll. me

Cost: Free

Useful for: Email inbox cleaning

There are websites wherein the only way to contact them is through their contact forms. If you're in a hurry to fill out those forms, you may have overlooked the default check box option for email subscription updates (normally located at the bottom of the contact form).

Several unnecessary (promotional) email updates like that, from different sites will now clutter your Gmail inbox (in which the inbox is supposedly created for linker outreach purposes only).

unroll me unsubscription gmail extension tool

 

Unroll.me helps you easily clean your inbox by unsubscribing from emails you don't want to see - these primarily include email updates from websites you reach out via their contact forms. Unless you are really interested in their updates, it is best to delete them to focus you more on outreach emails you have to reply to.

4. Gorgias Templates

Cost: Free

Useful for: Initial pitch, Email conversations

If you ever wonder how you can scale your outreach with ease, then you probably need Gorgias Templates.

By integrating this extension into your Gmail account, it allows you to quickly add an email template (or semi-outreach template) straight to your email. It is quite similar to Gmail's Canned Response but offers lesser friction by choosing and using any of these two methods.

First, you can click on the G button and the appropriate template for your email. The email template will be generated automatically.gorgias templates

 

Second, you can type in the shortcut text and click TAB on your keyboard to insert templates quickly.

You don't have to copy and paste your email templates when you use Gorgias Templates. With a few clicks and shortcut tabs, you'll be able to send hundreds of emails within hours. So if you are ever looking for high efficiency in outreach, then this Gmail extension should be your first choice.

5. Discoverly

Cost: Free

Useful for: Customizing email pitches

Knowing about your recipient's interests, needs, and/or wants is vital in customizing your email pitch. The simplest way to do it is to use Google to research and collect these details, but doing so for hundreds of your contacts will definitely consume a huge chunk of your time.

Discoverly, a Gmail extension, can be your alternative tool to quickly view your potential link partner's details and go quickly to their social profiles - if you want to.

You don't have to switch your tabs to and from your Gmail platform, all you have to do is to click on your contact's email address and a Discoverly section will pop up in a second.

6. Right Inbox

Cost: From Free to monthly subscription of $7.95/month ($5.95/month for an annual subscription)

Useful for: Customizing email pitches

Gmail adds another feature in their platform that tells you if an email hasn't received a response from your end (or needs a follow-up).

That's an interesting Gmail feature now if you ask me. But still, I am yet to come across a feature on their tool that allows you to schedule emails on a specific day and time.

recurring right inbox

 

RightInbox, a freemium tool offers you the ability to schedule your emails at your preferred day and time. Not only that, if you want to get reminders from recurring emails (not necessarily the ones that need follow-up), but emails you should respond to within the day, that in itself helps you organize your email communications. 

7. Inbox When Ready

Cost: From Free (14 days trial) to $4/month (Pro) and $30/month (Team)

Useful for: Focus on email conversations

Distractions may come your way when you're doing outreach. These distractions include promotional newsletters from websites you've subscribed to unintentionally, i.e. default check on boxes on websites' contact forms, alert notifications of reading emails from another Gmail extension or even, failed messages.

If you're not prepared for this, you may lose your focus instantly and could totally affect your deep work activities (discussion with your content development team, brainstorming on new linkable ideas, and so on).

Inbox When Ready solves that problem of losing your focus by hiding your inbox by default.

inbox when ready

 

You can even define a schedule when will your inbox be locked out so you can batch processing of your emails at optimal times. Aside from scheduling inbox lockout, Inbox When Ready also shows you how much total time you want to spend on organizing your email communications.

In addition to features, you can hide category tab notifications that may distract you when replying to potential link targets. Instead of you opening or even reading promotional emails, you can disable them so you can focus on your Gmail's primary inbox.

8. Checker Plus for Gmail

Cost: Free

Useful for: Initial pitching, Email conversations

checker plus for gmail

 

Ever had a difficult time switching to different Gmail accounts which serve different purposes or are used for different outreach personas?

The hassle of signing out in current Gmail account and signing in to another one could be solved by installing Checker Plus for Gmail.

This Gmail extension allows you to easily manage multiple accounts. You can even set which account you want to pop-up notifications on your browser, and even read or delete emails without opening Gmail.

Checker Plus for Gmail is a very effective tool in ensuring your Gmail outreach accounts are properly managed. It's definitely a must-try if you have several outreach personal accounts.

9. Streak

Cost: From Free to $49/month (Professional) and $99/month (Enterprise)

Useful for: Initial pitching, Email conversations

One differentiator of Streak from other similar Gmail inbox management extensions is its ability to organize communication flow. Meaning, you can create different categories of your outreach flow by labeling which emails aren't interested with your email pitch, emails that are likely to give you a link, or emails that need follow-up sooner.

Streak also makes it easy to share emails across the team without the need to forward or even your cc team members.

If you prefer customer relationship management or CRM-like structure Gmail extension, Streak fits your choice.

10. KeyRocket

Cost: Free

Useful for: Initial pitching, Email conversations

keyrocket gmail shortcuts

 

Shortcuts in any form or area make you more efficient than ever.

But the only reason why we don't maximize them to some extent is we don't really know them.

There's a Gmail extension tool that will keep you and me semi-memorized keyboard shortcuts specifically on Gmail — that is, KeyRocket.

KeyRocket's shortcuts come just at the right time when you need it. For example, if I need to go to my inbox, what I need to press on my keyboard is G then I.

KeyRocket tracks your movements and suggests appropriate shortcuts to help you get things done faster. It's like an assistant working beside you that provides quick and helpful tips and tricks.

There you go, these are 10 Gmail Extensions that I've found to be incredibly valuable in managing your Gmail outreach accounts. Try one, two, or five of these tools, and let me know in the comments section how they've helped you in your outreach efforts.

For Further Reading:

Need help with your outreach campaigns? Check out our link building services here.


smart link prospecting

Smart Link Prospecting: Finding The Most Responsive Link Targets

Have you ever prospected thousands of websites only to find out that most of them are the most irresponsive targets for your outreach emails?

It happens all the time — only if you don't do smart link prospecting.

In today's blog post, you'll discover how to find relevant prospects that are likely to respond to your pitch — bringing much value to your business.

You'll also learn ways on how to re-engage them for future link opportunities, even after you've landed links on their websites.

Before we dive into the methodology of effective link prospecting, let's first understand what smart link prospecting is.

 

What is smart link prospecting?

Smart link prospecting is an intelligent way of doing your link prospecting initiatives so you would avoid the headaches and pains of not getting the results you're looking for.

It involves understanding these three core elements: objective, audience targeting, and metrics.

 

Objective

Like any plan or campaign, you have to start with your objectives. What are you trying to achieve with prospecting?

Are you looking for people to engage and promote your newly launched content asset? Are you aiming to build relationships with key influencers and content creators who've linked to your competitors so you can get them to promote your future assets through links?

What is it that you want in link prospecting?

It's easy to dive in without these objectives. But this would only make things worse if you can't have specific objectives in mind when doing link search.

 

Audience Targeting

Seeking the wrong people is the worst link prospecting in the world.

By targeting the wrong people, you ended up way wasting your resources — time, money, staff resources, etc.

What you want to do is to identify the right groups of people to target for links.

If you've been in sales, you know the types of prospects: cold, hot, and warm. This same principle is something we can use for link prospecting.

Basically, warm prospects are people who are familiar with your brand. They know about you either they've read your content piece in the past, downloaded one of your books, partnered with your brand for retailing, or other activities that show they have good knowledge about your site.

Hot prospects are your existing link prospects. They either be recurring linkers of your content (constantly sending you organic links) or one-time linkers in any of your content pieces in the past.

The smart way of doing link prospecting isn't only targeting the most relevant link prospects (that's pretty obvious), but starting off with people who've had an established familiarity with your brand (warm and hot link prospects).

Metrics

Setting standards for your link prospecting is obviously a smart way given that you're maximizing every opportunity to get these link building targets into linking to your content.

Link building is a value exchange.

If you find quality link prospects, you could give them the quality value they deserve depending on their needs. Vice-versa. They would also provide you with a link you need for your site.

You can check out this guide on how to use link metrics.

3 Smart Link Prospecting Approaches

The smart way of doing link prospecting isn't only targeting the most relevant link prospects (that's pretty obvious), but starting off with people who've had an established familiarity with your brand (warm and hot link prospects).

1. "Linkeratis" Movement

Linkeratis are web users who have the capacity to link to a certain website (the destination page) from a domain/page (the linking source) to where they have access to.

Smart link prospecting is understanding where these linkeratis are engaging.

You'll realize that they've been following your brand for a while and have proven to link to you in the first place.

The "linkeratis" movement is creating a list of all your existing linkers and taking them into another link building action.

 

How to find these linkeratis?

1. Top linking pages

The most obvious approach to finding these linkers is to use Ahrefs or other link analysis tools to find people who've linked to your top pages.

moz top linking pages

 

2. Interviews

People who've interviewed you for various reasons — either for a round-up post, a "quote" or insight for a story published in online or offline collaterals.

You could simply find them by typing in your "BRAND" "interview" or "NAME" "interview". If you're an enterprise, this might require more effects in digging which publishers have covered you previously.

google search find interviews

 

3. Content republishers

Have you published a visual asset, let's say an infographic, and someone used it on their blogs?

Simply, these are content republishers.

They are part of the linkeratis, as they've seen the perceived value in your content piece through externally linking to your page.

You can use Tineye and BrandMentions to find republishers of your content.

tineye find content republishers

2. "Fan mode" Prospecting

Your fans care about you, particularly the ones who are raving for your next piece of content. They are either email subscribers or active social followers.

You won't know if they are good link prospects, not until they've shown interest to link to you.

First, you have to be able to find who they are.

There are many social media tools - those web products that would allow you to get a list of social sharers of your content.

This is important given that you have to be looking for people who've shared your content but haven't linked to you. With little nudges in your outreach, you could get them to take that link placement action.

In discovering these social media fans who became your content social shares, see if they have active blogs/sites or contributors or columnists on other industry publishers.

You want to make sure that they have the capacity to link to your content.

find blogs content sharers google search

3. "Inside job" Prospecting

Being part of the parties is a good way to engage your target audience.

If you're not yet part of online communities in your industry, you're missing out on a lot of linking opportunities and branding exposure.

traffic think tank online forum

 

Find active communities, industry groups (i.e. Facebook groups), and slack channels you can involve yourself in.

This is what we call, "inside job" prospecting. You first engage in a community. You answer questions you think you could provide more value through your experience, expertise, or simply your own insights on the topic.

You don't appear to be pushy, or out of the party in the online community, but rather a person who cares to provide value to the audience.

What you want to do is to start following active community participants — target those either with highly engaged followers, part of the top community users, or co-hosts of online events (i.e. webinars).

Know what makes them tick and share their posts to get you on their radar.

twitter sharing other people content

Familiarity With Your Brand

As you grow your brand, people become more familiar with who you are and what you do.

The people who will likely show interest in linking to your site are the ones who already acknowledge you as a good value creator.

With the right objectives, proper audience targeting, and understanding of what metrics fit you — based on your industry and context, can help you prospect for link targets who are responsive to your outreach pitches.

 

Other Useful Resources:


organic links

Four Factors That Help a Content Gain Organic Links

While link building is a conscious effort-driven activity to pursue the right types of links, any properly executed content strategy will result in organic links. They call this "link earning" whereby links acquired are by-products of the receptivity of the linkable audiences to your content assets.

The question we need to answer is, "What makes a certain piece of content organically acquire the links?"

There are two important factors that can help us answer the question: context and timing

When the context is appropriate to fulfill the needs of its intended audience and is better perceived as link-worthy than its competing resources, there's a likelihood of an organic link building process coming into play. 

When the timing is just as right such that the content is needed by its targeted users, whether they're looking for it and are spotted right in front of their eyes, the same organic linking is possible.

Here are the factors that make a content piece likely to gain organic links in the process:

 

1. Content is referential

This basically means that there is an intent of using the type of content as an additional resource or reference in the creators' work. 

Link referential activity happens when posts are researched by writers using search engines or by following the hosting blog (given its authority and established brand) and using them to source more information from the texts or to point out readers for additional learning.

A survey is a type of content that is referential in nature. If it's well-researched and has accurate findings, it could gain organic links from bloggers who're looking to support their opinions, statements, and thoughts (and would add help in increasing their content's credibility to the market).

 

If you're pursuing .edu links, for example, one way to catch interest from student blogs is to choose topics that have high potentials of getting referenced by the page/site of students and faculties and get them published on your blog. 

You can interview professors on the topic of school interests, collect their input, and produce it as a content asset. 

 

2. Content is searchable

To enhance organic linking, a content piece must be well-optimized to rank in search results for its targeted keywords. If it is found in SERPs by people in the content creation process - researchers, bloggers, and other content publishers, you can really scale the link attraction process. 

 

Not only that, but you should also produce evergreen content on your blog, but make sure this content is well-researched to dominate the top spot of search results. 

The searchability of your content allows non-industry publishers to quote or cite you in their own published works, which would expand the reach of your assets. This is a tangential approach to producing more links to non-targeted markets yet is highly relevant to your brand.

 

3. Content is shareable

If a content piece gets more social shares than other average pages are capable of getting, it can multiply its effect in introducing your web asset to a new set of potential readers who might use your page as a reference in their future publishing works.

If the social shareability of your content continues for weeks (may not be extended to a year and rarely does it happen, unless readers found it and intently share it again in social networks), you are increasing the likelihood of boosting a good number of links in its initial promotion.

 

It is essential to make it easy for your readers to share and even follow you on social networks. Those social sharing buttons will form a great role as a call-to-action on your posts.

Another approach to scaling the process is for your own party to share others' relevant content, especially those pages coming from individuals and entities who have substantial followers in their industry. 

The value of building alliances and reciprocity will go a long way in making your content more shareable with the masses. 

 

4. Brand hosting the content is trust-worthy

Aside from the content itself is appealing in design and its included visuals, another signal that will be of importance for organic linking is the exact website where the page is hosted. 

Whether it is a sales-oriented page or a page for linkable purposes, who sources the content is a great determining factor in whether a piece is likely to be referenced by publishers.

The initial confidence brought by the authority of the entity/brand is so crucial that it speaks the reason behind the number of organic brand mentions in products of many brands online. 

 

Because customers got great experiences using the product or service, it's a natural thing to quote it on their own blogs, forums, or micro-communities. This kind of organic linking activity isn't something any brand can replicate because the brand is well-known for its greatness in customer service.

 

THE UNCONTROLLABLE AND INVISIBLE PART OF LINK ACQUISITION

The type of content and relationships between linking partners may not be publically present, but they form part of what makes organic linking more like an auto-pilot. 

If a content piece is referential, searchable, shareable, and is hosted by a trustworthy brand, the art of organic linking becomes more realistic in the scene.

The process involved in it may require conscious effort in consistently putting out content that is well-curated or well-written. The rewards from the process is astounding, a content publisher will repeat it regularly.


21 effective ways to drive traffic to your website

21 Effective Ways to Drive Traffic To Your Website

Whether you’re a newbie blogger, business owner, or a big brand, you’d always ask the question, “how can I drive (more) traffic to my website?”

There are lots of tricks and strategies scattered on the Internet on how to do that exactly, some aren’t applicable in your industry, others are executable. However, if you’ve tried tweaking them to suit your needs, it might be one of your traffic generation strategies to look over this 2017.

Here are 21 ways on how to drive traffic to your website with steps to execute them right in order to grow your online business this year.

 

Let’s get started.

1. USE PHOTO ALBUMS FOR FACEBOOK POSTS

I’ve been testing Facebook as one of my top referring sources for my career development blog (still under content development test).

There are tons of content you can actually create that can generate more followers to your page, which will drive a good amount of traffic to your blog/site. But what I’ve found out to be most effective are content types that are native in Facebook: videos (with transcripts), how-to album posts, and quotes with an unexpected hook.

facebook-photo-album

 

facebook content album

 

Check out how I increased my Facebook page from 2,500 likes to almost 26,000 followers in 2 months.

facebook page statistics

What’s more amazing is the virality of these single pieces of content that only takes a few hours to create.

There is only one link displayed on the page, evenly placed it on the right side, which means people who’d been through my page, engaged with my content and wanted some more, clicked on the website and read the blog posts.

If you’re not that photo-editing savvy, there is Canva that can help you scale your visual content creation process (20 minutes is what it takes).

Protip: Use Picjumbo.com and Google Image search (tools - usage rights - labeled with reuse for modification) to download non-copyright images, so you don’t have to worry about this issue later on.

2. VIDEO OUTREACH WITH USELOOM

Some industry bloggers receive “guest blogging pitches” almost every day, especially if they’ve had a huge amount of followers/visitors and authority, that people want to absorb a portion of those followers and drive them to their own sites.

This made it a lot more difficult for your outreach emails to get opened and to receive a “go” for your guest post topic”.

Standing out among these “guest blogging emails” by providing as much value as you can is the key to getting as much value in return for your brand.

gmail video outreach useloom

You can screen record yourself proposing three or four relevant blog topics customized for the guest blog. Scale the process of video outreach to 30 or 50 guest post prospects using UseLoom, which is a Chrome Extension tool.

3. PUT DESCRIPTION LINKS TO YOUR YOUTUBE VIDEOS

There are approximately 81 million videos uploaded currently on Youtube. That insane number of content is enough to get yourself into the Platform and start producing engaging and informational content.

youtube video description links

 

How can I drive website traffic from Youtube?

Put a link to your website in the description box of your videos. When someone watches your video and wants to know more about your brand, they can easily click on the link.

4. DO OUTREACH TO BE INCLUDED IN EMAIL ROUNDUPS

Basically, link roundups are pages that include external links to the latest useful resources and content curated by the blogger himself. Its value proposition is helping readers to get updated with the latest trends, tips, and strategies on a particular topic, without the need to scour every single blog and check their latest articles.

If you haven’t got a link from a link roundup in your industry, you’re missing a good opportunity to drive traffic to your website.

email roundup outreach

 

A simple outreach to these link roundup curators allows you not only to receive referral traffic from their link roundups (if your content has been featured), but also gives you the leverage to build relationships with them, that will soon propel your brand to other sets of targeted audiences.

5. CREATE A COMMUNITY-BUILT FACEBOOK GROUP

If you’ve got the audacity to create a community, creating Facebook groups is for you. Its culture of value exchange can help you generate a certain number of visits for every content you post.

white hat seo facebook group

 

If you think it’s not for you, then invest in spending 10 to 15 minutes of your day answering questions on a well-built community Facebook group. Here are some examples of answers I shared in the past few days.

You can put a link if it’s something that’s relevant (see example below) or just is direct with your answers.

answer to facebook group question

 

You won’t get direct traffic instantly by doing so. But with consistent efforts to answer industry Q&As can help you build your brand as a go-to source of information on a particular topic theme.

6. NEWSJACK CONTENT CREATION

Any industry has its own updates and trends that you can leverage as new content for your blog.

Because of the luxury of a good amount of searches by people following those topics, you are able to give a boost of targeted traffic to your site.

Start by creating a list of industry influencers. This way, you’ll be able to see what trends/topics people are watching out for.

twitter influencers list

 

Then put in the work to create content that doesn’t just announce an industry trend/update but delivers value by sharing your own insights to the topic (that would differentiate you from other content publishers in your space).

7. REPURPOSE EXISTING CONTENT TO OTHER CONTENT FORMATS

It’s easy to dive into the new content ideas you’re trying to come up with for your brand, but when you start looking in your content inventory, you’ll start seeing “high-performing assets” that can be repurposed into other content formats.

If it’s a how-to or list type of post, turn it into a slide presentation then upload it to Slideshare. Then, redistribute to other visual directories.

repurpose to other content format

 

Video content can also be transcribed and published as an article, let your editor execute the proofreading. Publish it in Medium to gain some traction or use it as a guest post (if relevance fits) to absorb new targeted visitors to your blog.

8. TIME YOUR REDDIT SUBMISSION 

If you’ve got an army of co-Redditors, you’re likely to get your content up in Reddit once you submitted a piece of content. Otherwise, the Reddit market will decide if your content is good enough for massive upvotes.

One trick to increase your content’s organic search visibility is to time your posts when most active members of a specific sub-Reddit are online.

reddit submission tool siegemedia

 

You can do it by checking what day and time are best to submit content to Reddit. SiegeMedia’s creative Reddit tool allows you to do that and make sure you maximize that micro effort of submitting a post to the platform.

9. IMPROVE CONTENT WITH NEW RANKING KEYWORDS

If you’re producing content that caters directly to the main topic, you’ve got chances of receiving other ranking opportunities for relevant keywords (within the same topic theme), aside from dominating your main keyword.

If you can find other keywords that are likely to give you a boost in organic search visibility, you are increasing your brand equity on main industry topics.

SEMRush allows you to find already ranking keywords of your page, as well as of your competitors, and see what they are up to (giving you an insight as to how you can better improve your own content by adding sections (subsections) to target relevant long-tail terms.

10. ENGAGE READERS WITH STOCK VISUALS

In this design-heavy generation, using stock photos is imperative to appeal to your target readers. The lazy common way of adding non-stock photos you’ve searched for in Google (worse if they’re copyrighted and can’t be reused) will do more harm than good for your content.

stock photos

 

The truth is, you won’t get additional traffic simply by adding stock photos (even designing it well if you have the audacity to do so), but letting your current visitors stay on your site allows you to acquire indirect benefits of additional social shares because the overall content is good. This translates to more targeted referral traffic.

I’ve been using the following sites to get stock photos and design them by myself thru Canva:

It only takes five minutes to have a well-designed featured image for one blog post.

Tip: Use the search tool function of Google to filter searched images that don’t have any copyright issues (to ensure you’re not passing over to one’s property).

11. CONNECT TO INSTAGRAM INFLUENCERS

The power of Instagram to absorb new followers is insanely useful in this age where we can create micro-content every day.

Besides using 10 to 15 hashtags in the description of your photo, you can also tap the power of influencers to provide you with enough discovery for your brand/content.

instagram influencer

 

DM’ing people to build relationships and offer substantial value to let your brand be discovered on their Instagram profiles allows you to get social traffic straight to your profile and/or to your website.

12. DISTRIBUTE CONTENT TO YOUR EMAIL LIST

I’ve seen a lot of micro-content performing well on distribution nowadays since the more companies whether in B2B or B2C are publishing content on a daily basis, the higher the competition there is to consumers’ attention.

If you’re strategic enough with your content, you can maximize your own email list asset to drive consistent traffic to your website.

Though marketers ruin the email marketing platform with so many self-promotion ads, there’s still room for engagement and direct traffic we can get from email alone.

content distribution to email list

 

Maximize your email distribution by providing enough value to them on a regular basis. Build brand equity over time.

You may want to test out this email tester tool to improve your emails' subject lines.

13. MAKE 11X CONTENT WITH ADDITIONAL CONTENT FORMATS

10x content has been a common term in the marketing space today. While this could be the era where a lot of publishers are producing long-form content, there would still be a few who don’t see much results from their efforts.

Long-form doesn’t mean depth of content. Even if you created a 10,000 words guide that others in your niche have also done, but if users are staying enough to consume your content (check your site’s time on page), you still lack value.

content formats

 

One way to better engage your users in your content is to add other content formats to make it interactive. Images, videos, slides, and other media formats that are relevant and cater to the same topic you’re discussing shouldn’t be hesitated to add to your content.

14. INCREASE SOCIAL REACH WITH PINTEREST

If you’re in the mommy/parenting/health space, there’s a huge opportunity waiting for you in the Pinterest platform.

pinterest analytics

 

If you practice it right, you can see engaged visitors on Pinterest that can go to your website and start following you.

You can check your top Pin post impressions and find the common topic theme that you can start focusing on in a certain period of time (let’s say for a week). This gives you more room for organic reach opportunities that’ll eventually drive good social traffic to your website.

15. SCALE CONTENT CREATION WITH CONTENT TEMPLATES

If you’re handling several accounts, whether you’re in an agency or an affiliate marketer with many niche websites, you may be having difficulty in scaling your content creation process.

The truth is there’s an easy way to scale the process simply by utilizing content templates (common content formats that have been successful in engaging consumers/users).

You can check out this post by Ross Hudgens on 15 content templates that you can use to successfully produce content in a scalable manner.

16. HACK UPVOTES IN REDDIT

Building your own tribe of content promoters who are ready to push your content up on specific platforms gives you the luxury to get initial traction for your content.

Though in most cases, you’ll see this happening in the marketing space, other industries are also leveraging this strategy to build mutual value exchange with each other (using each profiles’ social followers to promote mutual content).

reddit upvotes hacking

 

This requires the execution of reaching out to other industry bloggers who aren’t competing with your offerings. Always provide value here as you don’t want to look like an aggressive marketer trying to leverage others’ ability to promote content pieces.

17. DOMINATE WITH QUORA

Building your brand (whether on a personal or business level) is executable in Quora. Like other Q&A sites, your goal is to answer relevant questions that received a substantial amount of views every week/month. This allows you to scale the process, as you are able to grow your profile answer views over time, particularly if the topic is most commonly asked for in Quora.

Check the question’s potential reach by looking at the number of followers for that specific question and the top or even the average number of views of the top answer. This would give you an idea of whether the question is worthy of your effort to answer.

quora question stats

 

You can also check if the exact question is sitting on the first page of search results when you directly copy and paste it to SERPs. In most cases, this type of question is consistently attracting new visitors, thus, helps you answer to increase its potential reach.

quora question rank in search

 

Execute this process daily (choose 3 to 5 recent questions) and become the top industry writer in Quora.

quora most viewed writers

18. SWITCH YOUR CONTENT TO A NEW HIGH-VOLUME KEYWORD

David McSweeney of Ahrefs had a case study on how they were able to increase the blog’s traffic by switching keywords to old-performing content.

The process is simple:

  • Analyze existing keywords of the content you’re currently been ranking for.
  • If you haven’t seen any main keywords you can potentially switch to potential ranking, conduct keyword research to find out if there are main phrases with higher search volume than your current one.
  • Optimize your content for new keywords by changing the page’s URL, meta title, and other on-page factors.
  • Setup a 301 redirect of your old URL to your new URL (this is extremely important).
  • Use Fetch to Google in Console to force Google to crawl the page.

This works effectively if you’ve got pages that aren’t performing well in search and be instead switch to other relevant keywords that have a high organic search count.

19. DO REVERSE GUEST POSTING STRATEGY

If you truly want to maximize your time to acquire high-quality backlinks to your site, you should look for ways to scale the link building process.

One powerful method to build links that require no outreach and that attract potential linkers to your website is to do a reverse guest posting strategy.

It’s the counter tactic of the common guest blogging technique that allows you to receive pitches from potential guest bloggers.

To start with, you can create a “write for us” industry page that contains the following formats:

  • Guest blogging guidelines
  • Industry topic themes accepted
  • Sample approved guest posts (if you have accepted guest articles in the past)

Once done, build internal links to this page by linking to it from your other blog pages. This allows you to bump up the page’s organic rankings. The goal is to dominate the industry key phrase “industry write for us” or industry guest post”. This will then open opportunities to receive guest blogging pitches.

Interact with industry bloggers who pitch you for guest posts and see how you can maximize this opportunity. You can then offer mutual benefits, such as accepting his/her high-quality article to be published on the site while being a guest on his podcast show, if he occasionally does it.

Another value proposition that you can offer is to build a backlink to your other relevant website (Site C) from the guest blogger’s site.

Here’s the scenario: Guest blog (Site B) acquires a backlink from your first site (Site A) through a guest post. You offer to get a backlink from his site (Site B) to your other relevant blog (Site C).

This better works if you have two websites that are thematically relevant to each other (e.g. same health industry).

20. TAKE ADVANTAGE OF QUORA/PINTEREST RANKING PAGES

Top of the funnel keywords with low competition is goldmine opportunities. One way to find them is to use SEMRush to generate industry keywords where Quora and Pinterest pages are ranking in their search results.

Given that these pages of Quora and Pinterest dominate the search, you have the potential to rank on the first page if you’ve created good content to service the search users for that topic.

To start with, plugin quora.com and pinterest.com to SEMRush and search the industry/topic theme of your site in the search bar. This will reveal keywords you can potentially target to rank for your brand.

For example, the keyphrase “youtube addiction” has a good amount of search volume but a Quora page is ranking on the first top-five spots (as of date..).

youtube addiction keyword ranking

 

If you’re in a counter-addiction space, this is one of the keywords that can give you some good traffic every month.

21. LEVERAGE BIZDEV PARTNERSHIPS IN EMAIL MARKETING

Targeted email newsletters are powerful sources of referral traffic that you can take advantage of in your space.

bizdev partnerships email marketing

 

If you have established authority in your niche, you may want to maximize opportunities of getting in touch with bloggers who had a substantial email following, particularly those with high potential of linking out to relevant external blogs (e.g. regular round-ups).

A simple outreach of proposing an exchange value (interviewing the blogger on your blog while getting featured on his/her email release next week) can increase the probability of success of this marketing tactic.

Your Turn…

Do you have other ways to drive traffic to your website?

Leave a quick comment below.

I’ll be more than happy to reply to comments and answer questions.


guestographics

4 Intermediate Tips to Improve Guestographics

Guestographics is publishing visual assets on external industry blogs with the hope of getting contextual links pointing to a website.

Coined by Brian Dean, the said link building strategy has been abused used in acquiring legitimate links to their sites. It's effective in industries where bloggers want to delight their audience with a new content type (visuals) or want to share data/story/message that deserves to be heard.

A lot of SEO case studies have been published about guestographics. Here's one article where a blogger used guestographics to grow his pet blog's organic traffic by 975% within 6 weeks.

To execute this link building strategy, Brian Dean shows a five-step process that you can run smoothly in your industry.

Step 1: Post an infographic on your site

Step 2: Find sites that write about your infographic’s topic

Step 3: Show them your infographic

Step 4: Offer them unique content (“the bribe”)

Step 5: Get your contextual backlinks

I recommend you read Brian's entire guide to get further details on how to execute each step above.

How to Improve Guestographics

Here are four actionable tips to improve guestographics:

  1. Utilize email fragments in visual content outreach.
  2. Leverage infographic promotion with embed boxes.
  3. Slice out infographics into micro visuals.
  4. Localize visual data

 

 

1. Utilize email fragments in visual content outreach

It's easy to copy and paste an outreach email template from an SEO blog and replicate it on your own outreach campaign. However, without knowing the principles of why it worked in the first place, it can only give you initial success.

Emails like I like your blog and found you on [insert link source] or I stumbled upon you on [source] and thought that you'll be interested in my infographic hammered many inboxes of industry bloggers and publishers. They mostly go to a spam folder and don't help get returns in email outreach.

The way to stand out in email is to use a compelling, short, and personalized subject line such as this SiegeMedia's subject line format:

[ASSET TYPE] for [WEBSITE]: [POST SUMMARY].

The reason it's effective is that publishers can easily glance at what content type you're trying to pitch to and what your asset contains by simply reading your subject line.

A one-punch line can help improve your emails' open rates.

But effective outreach doesn't stop there.

It's important to include specific details that only that website has (Ross calls it email fragments) which gives a personalized hook to your email that will make it look like a one-time sent-off email rather than a blast-off one. 

To test how important email fragments are in linker outreach, I sent a bad outreach email to a high-authority industry publisher with their Website Name not correctly spelled out. Scheduled it to be sent at peak hours.

Then after an hour, I received a response from the editor.

wrong email fragments

 

Negative.

Five months later, I sent a similar pitch (but with the correct spelling of the website's name) to the same editor.

This time, I received a positive response wanting to publish the visual asset that we've created. They are asking for a custom intro and jpg/png version of the infographic.

correct email fragments

 

That may be a lame test (just one email) but I believe there are hundreds (if not thousands) of publishers checking their email inbox and choosing which email deserves a response based on how the pitch is structured and personalized.

The more you include email fragments in your pitch, the better results you'll get.

 

2. Leverage infographic promotion with embed boxes.

Publishing your infographic is finishing the first half of the battle (content creation). You have to put more eyeballs to it in order to get traction and naturally earn links - that's the second half (content promotion).

As you know, people put embed boxes after infographics. This allows other bloggers to republish the exact visual asset on their own blogs without asking for permission from the original publisher.

This approach initiates the promotion of the visual asset.

Now take this step to the next level by giving a code to bloggers that'll allow them to put their own embed box on their blogs when republishing your visual asset. The publisher who then embeds the asset will also have an embed code with your details.

When bloggers look at your republished content and are interested to do the same on their own blogs, it's easy for them to republish it.

That way, it multiplies the promotion two times without having to reach out to bloggers who have read/connected with republishers.

When you pitch bloggers, you only give them an attachment of the image (png/jpg) for them to upload it on their sites. But it'd be much easier for them to publish the asset you just send them a code.

The code should contain not only the image but also an embed code after the image. The code should look like this:

 

Let bloggers share the opportunity of links with you in the embed code. It looks like they've partnered with you in the promotion (co-marketing) when the visual asset is republished on another blog.

Customize the code by replacing Blogger with the Brand Name of the blogger and Your Blog with Your Brand plus links back to respective sites.

It's a win-win situation. You get a link, the blogger acquires a link as well.

3. Slice out infographics into micro visuals.

I normally see long infographics that require several mouse scrolls to see the entire image. It's tiring to look at it on your screen, right?

While this denotes authority in some industries (because it's filled with a lot of data), what I've realized is that not all visitors will dare to check all the details inside the image. They only check the title and get the important facts.

One approach that you can do to not overwhelm your audience with too much content is to slice out a long infographic into two to even four micro images that won't break the entire message of the content, but rather help visitors pleasingly get each detail on a micro-level.

However, it may not be applicable to all types of infographics, such as the case with instructographics or how-to visual assets because it obviously breaks the process of how to complete/do a "thing" (e.g. how to choose a bottle of wine).

how to choose wine instructographics

 

Nonetheless, there are infographics that you can break down into micro pieces, like those with five or more data points, that are contextually related but can be divided into two. For example, "How Technology in City1, City2 and City3 Impacts Teen Dating and Women Violence", you can create microimages for Teen Dating and Women Violence. This is the case when both these two main data points can stand out independently in messaging.

4. Localize visual data

Local links still play a huge role in ranking a local website for city-specific keywords.

There are a lot of link building strategies out there that help you build local backlinks, such as local sponsorships (events, local clubs, schools), local alumni, student, and employee discount programs.

I’ll let you in on a secret. There's one link building tactic that is underrated in the SEO community - that is, local infographics creation and promotion.

It's common to see an industry-specific infographic, but having both industry-specific and local-targeted visuals is rare.

Now the question is, how you can localize industry-specific visual data?

The first step is to find a local content source. You can use your company's internal data if you have one. But if you're looking for an external source, you may search for available content in public data sites below:

Scour out these sites using local and industry keywords and see if there's a local and relevant public data source.

As an example, we've sourced out a research study about teen dating, abuse, and bullying in New York, New Jersey, and Pennsylvania by using the keyword, "bullying".

nacjd public data source website

 

The next step is to assess the relevance and credibility of the public data piece by looking at the version history. This helps you check whether the information is updated for the current year.

Lastly, transform the public data into visual data either by hiring a freelance infographic designer or designing it yourself.

teen dating infographic

 

I hope this four-tips article gives you some spark in using guestographics effectively as one of your main-go link building strategies.

If you liked this post, subscribe to our newsletter and follow me on @venchito14.

Need help with your link building campaigns? Check out our link building services here.


who links to my site

How to Find Who Links To Your Website

Knowing who links to your site gives you a starting point in your link building.

If your website has been around for a while, you want to know the sites interacting with you. Those are the brands that can become your company partners, future advocates, or content collaborators.

There are many ways to find who links to your site, but here is one great tool to get you started.

 

AHREFS SITE EXPLORER

Ahrefs is by far the world's largest backlink index with a total of 15 trillion (it has more than that I guess).

Knowing that gives you the confidence of finding all the recent and finest links pointing to your site.

Ahrefs' Link Explorer gives you a wide array of information, including the exact referring page where the link is placed, potential traffic the site might bring to your site (Traffic), and the anchor text used on those links.

The good thing is you can use Ahrefs' Backlink Checker for free.

ahrefs backlink checker tool

 

For example, if I want to know how many links are pointing to this website, www.healthysleepy.com I'll simply enter the exact URL to the checker, and click the "Check backlinks" button.

check backlinks ahrefs

 

This opens up a data of information called backlink profile.

Before I go to what comprises backlink profile. let's see the numbers initially seen.

As you can see, the domain rating is 16. I sourced the exact definition of domain rating from Ahrefs , if you're not familiar with Ahrefs' Domain Rating.

Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest.

There are 110 backlinks pointing to the site (answering how many links to my website?), with 97% of those being do-follow backlinks.

Forty-seven (47) referring domains from 110 backlinks are 96% do-follow.

The good thing with Ahrefs is that it gives you a rundown of the numbers that you need to know in a backlink profile.

Now, let's have a look at who links to your website.

AHREFS SHOWS YOU WHO LINKS TO YOUR WEBSITE

Scroll down the page, you'll now see who links to your site.

In our given example, U.S. Pain Foundation, Alaska Ocean Observing System, Gallatin, and Kirkwall East Church are some of the brands linked to HealthySleepy.

ahrefs backlink checker healthysleepy example backlink profile

There are a lot more if you scroll down-its up to 100+ backlinks. However, Ahrefs can only show you 100 of the backlinks. If you want to see more, it will require you to subscribe to their starter package tool.

Nonetheless, it's a great free tool to know who links to your website.

WHAT TO DO WITH WHO LINKS TO YOUR WEBSITE?   

Now you know who links to your site. The next question to answer is what will you do about it.

It's one thing to have a list of pages/websites linking to your brand's domain. It's another thing to do something with the list.

 

Here are some tips you can apply to make the most out of your list.

1. Try to understand why they linked to you

This may sound absurd. But there's a way to know the reason why the owner of the site/page linked to you in the first place.

For example, a contextual link (a link placed within the body of the content) is an indication of many things such as:

  • The content publisher, blogger, or writer found one of your articles on your blog worth referencing, so he/she mentioned it and credited you with a link.
  • The curator of another website listed your product in one of the recommended products on a specific category, with a link on the anchor text.
  • The writer quoted one of your statements on a press article with a link pointing to your about me or your staff page in your company site.

There are many other reasons why you were able to get the link.

If the brand or website who linked to you is someone you're familiar with, it would be easier for you to know the reason for linking - either it's from a previous relationship or partnership both of you are involved in or because of the value of the content piece you've provided on your blog.

If you understand the reason why your existing linkers linked to you, you would be able to get multiple links from the same set of linkers as well as replicate the same strategy to other possible linkers in order to acquire the same type of links.

2. Start collaborating and connecting with your linkers

It's a myth in link building that all who are linked to your site differ in their needs and context. The truth is your existing linkers may have a common need and reason for linking.

If you can nurture relationships (because you probably had connections with them already), you are opening doors of more linking opportunities. These opportunities may not be always coming directly from them, others would be recommending your site/brand or any offering you had to their peers or circles of networks.

If you know the email addresses of your linkers, you can send them individual messages with thank you notes, particularly if the links you acquired are organic — meaning you didn't do anything, even a manual outreach, to get the links.

You want to have a group of serial linkers. Joshua Hardwick of Ahrefs calls them as such because these are the people who've linked to your site multiple times.

In fact, you can actually see who links to your site many times using the top linking sites in Ahrefs.

ahrefs top linking sites

3. Brainstorm what works for your brand's content strategy

You may have published several content pieces that have gotten you enough links to track (who links to your site as we know).

Interestingly, you would discover patterns of content that work for your brand and have provided great value in your industry — which allowed you to acquire links to your site.

You want to know the type of content that works for your site because finding the pattern gives you insights into your next content marketing plan.

Enter the URL of your site and go to Ahrefs' Best Pages. This will give you a rundown of your site's top pages sorted from highest to lowest incoming referring domains.

ahrefs best pages by incoming links

 

Study the pattern of the type of content that gives you the most number of links. If you are just starting to build your own brand and haven't been involved much in link building, I recommend you do this methodology first to your competitors.

See what works for them in terms of a content type. Replicate it to your brand if it's feasible according to your brand's resources.

4. Fix broken links to your site

By tracking who links to your site and your best linkable pages, you may find a few or a couple of your pages to be broken (404).

If those pages have links pointing to them, they're a must to be reclaimed.

Otherwise, your previous efforts to build links to those pages may be forfeited somehow and you don't want those links to be missed.

What you need to do is to identify your site's broken pages. Filter your best pages by incoming links to only give you 404/broken pages.

Check each page and decide what options best work for it.

Either you redirect the dead page to a more relevant functional page or ask linkers to link to another working page relevant to the dead page.

There's no best option. It depends upon the situation. The first option is easy as it is something you can control; the second one might require you to send emails to all linkers. Take note that you won't be sure of the response time and modification of your linkers if you choose the second option.

WHO LINKS TO MY SITE IS THE INITIAL TOUCHPOINT

Having the list of pages linking to your overall site or to only one page is the first initiative. The next step is to understand why they've linked to you in the first place — in order to replicate the same approach to your next set of actions or do the same thing to your other sites.

Feel free to comment below if you have any recommendations on what to do with the list of pages that have linked to the site.


influencer outreach

Why and How Influencer Outreach Works

What is influencer outreach?

Influencer outreach is a marketing discipline of identifying influencers in an industry, qualifying them based on relevance, clout, and engagement, and pursuing them by adding value to what they do.

It is a common practice in different outreach campaigns. The only difference is that you are reaching out to an influencer.

 

What is an influencer?

An influencer is an entity or a person with a massive reach (social, web or offline), who also serves your potential customers with content in their preferred platform.

When influencers endorse an offering from your site or a content asset you recently produce, you gain reach from their existing fanbase. You also have the chance of absorbing their followers if they've found your content useful to them - which is the primary win for any brand that engages in influencer outreach.

 

 

Besides that, there are many other benefits a brand can get aside from the absorption of their current following.

Value of Association

Trust is a glue and attractive force that makes people want to buy from you. It's common sense that when a trusted person or entity endorses what you offer to the market, it's possible that potential customers trust you more.

When you do influencer outreach, you actually take the risk of associating yourself with the influencer you're targeting. That's the reason why it's critically important to qualify influencers whom you would consider in a partnership.

The moment they introduce any of your page or content piece, you're letting them associate with yourself.

If the influencer has a good reputation and doesn't simply endorse any site/content, you're putting yourself in a respected position.

Though the influencer has limits as to when and how they would co-promote your offering/content, the value of association is priceless as it gives more authority and trust to your brand.

 

Content Marketing Opportunities

You never know how far your content will be able to reach once it's been part of the influencers' circle of content.

You might have a chance to get opportunities not only from the direct exposure of the influencer, but potential ones its (influencer's) followers might provide for you.

Future collaboration can take place when that happens.

While many marketers discuss virality as a guaranteed mark of a successful campaign, there still isn't a perfect formula to make content go viral.

With influencer outreach, you're increasing the probability of your content being more visible, rather than just guaranteeing its virality (though that might happen as well). The truth is virality comes from higher visibility of your content in different places.

Influencer outreach does that for you. It helps you increase your content's visibility in your target audience.

 

HOW TO DO INFLUENCER OUTREACH

There are many techniques you can find in several articles on this topic, but there are common initiatives you must be able to learn and execute well to effectively get results from this type of campaign.

I. SETTING YOUR CAMPAIGN'S GOALS

This is common sense, but I find marketers jump into outreach very quick without even knowing why they are reaching out to influencers in the first place

What is your goal? What are you trying to achieve in your partnership with the influencer? Is it to get a mention in one of his blogs with a contextual link to your site/page? Do you want exposure in his non-text content (podcast or Youtube vlog)? Do you want to collaborate for a solid content piece that can dominate a keyphrase with high search volume?

Go deeper into asking the purpose of your campaign. Get a piece of paper and write it down.

 

II. IDENTIFYING INFLUENCERS

This initiative is the first activity among all influencer outreach campaigns.

Next to knowing your goals, you discover who you are reaching out to. And this is the part where campaigns will vary.

There are tools to help you semi-automate the process of discovering influencers in your industry. Let's discuss a few of them.

A. Google Search

The basic methodology of discovering potential influencers for collaboration is by doing Google search.

Use any of these queries to find influencers in your space:

  • "top bloggers" INDUSTRY
  • "author" site:TOPINDUSTRYBLOG
  • "top influencers" INDUSTRY

You can also discover influencers who are contributors to a blog in your industry. See the search query I used below.

 

B. Ahrefs Content Explorer

Not only that you'll be able to find the most popular articles in your niche using Ahrefs' Content Explorer. You can also locate influencers who have tweeted those top content pieces.

ahrefs content explorer search

 

After searching for the topic of your choice, you will see a list of the top pages for that topic. For each content piece, there is an available Details button which you can click on to see more information about the article.

Click on "Who Tweeted" and there you'll have a list of influencers who have tweeted the article.

who tweeted ahrefs content explorer

 

You can filter the list based on the recency of their tweets, the language they speak of, and the number of following/followers. Export it into a file for later use.

 

C. Buzzsumo

One of the most useful web-based products for influencer discovery is Buzzsumo. Its Influencers feature allows proper filtering.

You can filter the list by the type of influencers that you want to engage with: bloggers, influencers, companies, journalists, or regular people. This refining keeps your campaign more targeted to a specific group of influencers.

buzzsumo influencers type

 

For local influencer outreach campaigns, you can filter influencers based on location.

Buzzsumo gives you options to sort the list of influencers from highest to lowest following Klout, retweet or reply ratio, and average tweets.

Maximize the use of those three tools: Google search, Ahrefs' Content Explorer, and Buzzsumo in order to make a solid list of influencers for your content marketing campaign.

After setting goals for your influencer outreach campaign and discovering suitable influencers, your next activity is to think of a strategy that makes the content more valuable for both parties - I call this valued partnership.

III. CONTENT PARTNERSHIP

You will not send emails to your target influencers without thinking of the value that you'll provide for them. With several priorities they have, they only respond to emails that are worth their time.

One value you can provide to them is content that both of you will benefit from.

 

Here are some examples of effective content partnerships you can consider to your campaign:

A. Twitter Chats

Twitter isn't only a place for ranting complaints, but a good platform for learning conversations.

For example, there are brands in the digital marketing industry that regularly hosts Twitter chats where they invite special guests (agency owners and consultants) to join their discussions for topics they specialize in.

If you have a substantial number of followers in your Twitter account, you can use Twitter chats as a value proposition in your influencer outreach pitches.

Invite influencers to join your weekly discussions.

serpstatchat

 

 

It's important to have a solid strategy for Twitter chats, and not just make it an ordinary discussion. One way to maximize it is to prepare questions related to the influencer's expertise. This would allow a more fruitful discussion with the community.

 

B. Video and Blog Interviews

Creating more useful content than what others have previously produced is now a challenge for content publishers. With much data and information published every day, a content piece must have a non-generic message people would actually consume at their best capacity.

This problem leads to content fatigue. It happens where there are excessive production and data of content that makes people become less and less receptive to the message that the brand is trying to send to its audience.

The solution to this problem is to collaborate with influencers for a solid content piece both parties will benefit from.

By doing influencer outreach campaigns, you can hit two birds with one stone-- engage an influencer while at the same time providing unique content to your target audience.

Produce an interview-type of content where both parties are able to discuss different yet thematically-relevant subjects.

video content engagement

 

By doing so, both parties may absorb followers (subscribers) from each other.

 

C. Free Accounts

SaaS companies provide free accounts of their web-based products to publishers and influencers. While this should be an easy strategy for some, I've seen SaAs brands fail to get buy-ins from influencers to use and promote their products to their followers. One of the reasons why it happens is because they don't emphasize the value of their products.

The key in crafting your email pitches to influencers is to understand what makes your SaAs tool different from its contemporaries. There may be just 1 or 2 features that you need to highlight and focus on in your pitch.

 

D. Facebook ReShares 

Facebook is a great platform to absorb followers from different asset pages. If it's done well, you can gain a massive following in a short period of time.

One of the effective techniques I absorbed in the past years that worked really well in increasing the visibility of a brand page is collaborating with other pages that target your audience.

facebook reshares

 

By developing partnerships through content supported by both entities, you'll be benefiting from each other’s additional organic visibility and increase of influence and authority in your niche.

IV. MORE INFLUENCER OUTREACH TECHNIQUES

Content is definitely a valuable asset that you can offer to influencers. However, getting your pitches into their hands will require some additional techniques.

These influencers are getting several emails every day, so you have to make sure you do the necessary methods to get in front of their inbox.

A. Start with small-scale interaction

The ideal scenario is to pursue A-list personalities, but reality-wise, if your brand isn't well known and isn't that authoritative, the best recommendation is to start with a small-scale set of influencers.

As you develop relationships with low-tier to mid-tier personalities, you'll realize they would open more doors of opportunities for you - connections with other levels of influencers or a higher-tier network of friends they know.

That process allows you to step by step build your own networks of influencers. It surely takes time, but the methodology of small scale interaction gives you leverage over a wide variety of connections.

 

B. Do pre-outreach engagement

Learn to know more about your influencers. It's not enough to quickly pitch them with your products or content piece.

If they haven't seen you in their circles, they're likely to ignore your outreach email.

It's very basic, but one of the best ways to increase the effectiveness of your campaign is to engage with them before pitching.

Share what they've posted on Twitter - a retweet with a comment that actually reads the article they wrote.

A sign up to their webinar or email newsletter to get to know what they're up to - the interests and the value they're looking for.

Craft your emails in a way that it attends to your prospect's interests and needs. If you can write emails from scratch without any template, this will help hone your influencer outreach skills.

IDENTIFICATION BEFORE PERSONALIZATION

You can't personalize your email pitches without identifying interests and needs you have to provide to your prospect influencers. Do due diligence to profile them intently so you can write emails that best give value and not just want to get something from them.


followup-emails

Strategy for Follow-Up Emails to Link Prospects

In this blog, I've covered a lot of topics pertaining to outreach, from pitching bloggers, finding contacts' email addresses to making tweaks to certain outreach facets to increase response rates.

But one that I haven't discussed yet is on the subject of follow-ups.

There are four realities that I can base on my experiences about the importance of sending follow-up emails.

First, follow-up emails may remind non-respondent contacts about what they've missed in the initial pitches you've sent them. They may read the entire message, but have forgotten to respond unless they've had follow-up tools like Followup.cc and Boomerang to remind them to reply.

In reality, not all links you'll be building every month will be generated from your initial pitches. At most and you should base it on your own testing, you'll find that a huge percentage of your links may come from your follow-up emails. This speaks of the second important reason for such activity.

Failure to follow-up initial non-respondents is a missed opportunity to get the desired links.

Lastly, follow-up emails may speak of your persistence in sending value-driven messages to your contacts. However, doing so aggressively may affect how your site/brand may be perceived to be offering value whether in a form of content submission, collaboration, or any potential brand equity.

There are a few points I have to make in this post and may spark some ideas for you to A/B test and see which option may work for you.

 

1. New email with the original message or email sent as a reply to the initial pitch

There isn't any better email practice between these two options. One has more advantages than the other, and vice versa.

When you send new emails with the original message, you may recoup what has been an error in the first email. Strictly check why it hasn't been sent in the first place - it may be an erroneous input from your end - such that, a wrong email address. Receiving a bounced email for the second time is a clue to that.

mail delivery failed message

 

Sending new emails can also give you the luxury of trying another email subject line that may at this time, capture the eye of the recipient and can get your email to be opened.

Follow-up emails sent as a reply to the initial pitch can best work if the original message has been opened and read, given that it'll also have a chance to be opened and read as well.

One drawback from that is that the recipient might have to click on … to see the previous message, which may add friction to the conversation.

continue dots email

 

Both of the options: new email with the original message and email sent as a reply to the initial pitch may work in different circumstances. There are many variables that may come into play for follow-ups, but can be an interesting item to A/B test against to see which option is significantly more effective than the other.

2. Channel non-respondents with social accounts

In general, there are three ways on how to approach outreach with social accounts like Twitter.

First, ask for the contact's personal/direct email address. It'd be easy to engage in conversations when the email is valid and is directly accessible by your contact. This will help avoid back-and-forth emails as to who you should reach out to for a certain matter - the inclusion of a link request on one of their pages, for example.

Twitter-outreach

I've covered this outreach technique in my post about building contextual links - you may want to check that out.

The second is to directly pitch your contact using Twitter after several outreach attempts with no replies. Unlike the first approach where you'll get the contact's email address and channel it back to your email conversations for engagement, what you'll need here is basically identifying the Twitter profile and pitching your message straight.

initial pitch through Twitter

 

The third approach requires a considerable amount of time to get some returns. If you have sourced your contact from Twitter, either you've seen him being recommended as a top contributor in your niche or have siphoned him from a public Twitter list of bloggers or influencers.

Let your contacts know where you've found them by using lines such as, "I saw you as a recommended blogger follow on Twitter and wanted to follow" instead of "I'd like to make a follow-up" - which is useless to say.

3. Following up on engaged link prospects

There's a natural tendency to follow-up link prospects when they haven't responded yet, or just waiting for a confirmation of a link acquired or content being submitted for review.

If you're reaching out to people who've previously linked to similar content pieces (e.g. resource page curators), the basic recommendation is to not give them any instructions, since they're natural linkers. In the first place, they usually know what to do next - either to link or share your content, which really depends on how useful your content is to them or to their audience.

So, in what scenarios would you send a follow-up email to an engaged link prospect?

For guest contribution, a follow-up email to an editor who's been reviewing your content for a while but hasn't responded yet is worth considering, for reason that they may have almost forgotten to review your content or they made it into a final draft, but haven't notified you.

Just make sure to keep your follow-up email short and to the point. No need to overload them with information you've already given them; just give them a reminder and get the conversation going again.

There is no particular set of rules here, but as you go through conversations, you'll be able to find the right timing to follow-up link prospects and to identify which contact person needs follow-up or not.

Need help with your outreach campaigns? Check out our link building services here.


How to Get Featured in Link Roundups

How to Get Featured in Link Roundups

What are link roundups?

Link roundups are curated content of the recent and most outstanding content of industry publishers and content creators published either daily, weekly, monthly, or annually.

Here are a few examples of links we’ve got for Digital Philippines (my own link building blog):

Why get a link from a link roundup?

Active searching

Unlike any other content creator whom you will pitch for link inclusion, link roundup creators are actively looking for great content to include in their regular list.

It’s hard to consistently produce link roundups in your niche as you have to actively find the latest and valuable content from bloggers, otherwise, visitors of regular link roundups won’t come back.

In this case, you are actually initiating the favor for them. By giving your own great content, you’re helping them to find the best posts in your industry.

 

Recurring links

What I liked about link roundups is that once you’ve established relationships with these content curators, you could get consistent recurring links from them. This consistency obviously depends on the quality of content produced by your brand.

Your potential links won’t end there. When industry publishers find your content in one particular link roundup that might be an additional link on your end when they start to reference yours in their own content marketing.

 

First burst of links to get your site

If you’re mainly targeting long-tail keywords or a non-competitive keyphrase, those first sets of backlinks you’ve acquired from link roundups can help you reach the second page or even the first page of search results. These may lead you to earn more links from industry researchers on your topic.

How to prospect for bloggers who publish link roundups?

There are three easy ways to find link roundups in your niche or in a thematically relevant industry.

1. Use Twitter to find link roundups

Twitter is one of the underestimated search tools when looking for regular link roundup curators. With a quick search on link roundup queries, you’ll get a handful of bloggers curating full-links content like this one.

twitter-link-roundup

2. Google search queries

Besides Twitter, you’ll obviously get tons of results from search engines themselves.

Go to your favorite search engine and use any of the following search queries

  • “KEYWORD” "best blog posts"
  • “KEYWORD” "best blog updates"
  • “KEYWORD” "best blogs updates"
  • “KEYWORD” "best pieces of content"
  • “KEYWORD” "best posts of the month"
  • “KEYWORD” "best posts of the week"
  • “KEYWORD” "best posts this week"
  • “KEYWORD” "daily link round up"
  • "KEYWORD” “daily round up"
  • “KEYWORD” "favorite posts of the month
  • “KEYWORD” "favorite posts of the week"
  • “KEYWORD” "friday link round up"
  • “KEYWORD” "friday round up"
  • “KEYWORD” "monday link round up"
  • “KEYWORD” "monday round up"
  • “KEYWORD” "monthly link round up"
  • “KEYWORD” "monthly round up"
  • “KEYWORD” "notable posts"
  • “KEYWORD” "notable updates"
  • “KEYWORD” "posts of the month"
  • “KEYWORD” "posts of the week"
  • “KEYWORD” "round up"
  • “KEYWORD” "roundup"
  • “KEYWORD” "saturday link round up"
  • “KEYWORD” "saturday round up"
  • “KEYWORD” "sunday link round up"
  • “KEYWORD” "sunday round up"
  • “KEYWORD” "thursday link round up"
  • “KEYWORD” "thursday round up"
  • “KEYWORD” "top posts of the day"
  • “KEYWORD” "top posts of the month"
  • “KEYWORD” "top posts of the week"
  • “KEYWORD” "top posts of the year"
  • “KEYWORD” "tuesday link round up"
  • “KEYWORD” "tuesday round up"
  • “KEYWORD” "wednesday link round up"
  • “KEYWORD” "wednesday round up"
  • “KEYWORD” "weekly link round up"
  • “KEYWORD” "weekly round up"
  • “KEYWORD” best blog posts
  • “KEYWORD” best blog updates
  • “KEYWORD” best blogs updates
  • “KEYWORD” best pieces of content
  • “KEYWORD” best posts of the month
  • “KEYWORD”  best posts of the week
  • “KEYWORD” best posts this week
  • “KEYWORD” daily link round up
  • “KEYWORD” daily round up
  • “KEYWORD” favorite posts of the month
  • “KEYWORD” favorite posts of the week
  • “KEYWORD” friday link round up
  • “KEYWORD” friday round up
  • “KEYWORD” monday link round up
  • “KEYWORD” monday round up
  • “KEYWORD” monthly link round up
  • “KEYWORD” monthly round up
  • “KEYWORD” notable posts
  • “KEYWORD” notable updates
  • “KEYWORD” posts of the month
  • “KEYWORD” posts of the week
  • “KEYWORD” round up
  • “KEYWORD” roundup
  • “KEYWORD” saturday link round up
  • “KEYWORD” saturday round up
  • “KEYWORD” sunday link round up
  • “KEYWORD” sunday round up
  • “KEYWORD” thursday link round up
  • “KEYWORD” thursday round up
  • “KEYWORD” top posts of the day
  • “KEYWORD” top posts of the month
  • “KEYWORD” top posts of the week
  • “KEYWORD” top posts of the year
  • “KEYWORD” tuesday link round up
  • “KEYWORD” tuesday round up
  • “KEYWORD” wednesday link round up
  • “KEYWORD” wednesday round up
  • “KEYWORD” weekly link round up
  • “KEYWORD” weekly round up

More link building search queries: Search Engine Queries Cheatsheet

google-search-queries-link-roundup

 

Qualify them based on a number of things and put “industry link roundups” to your spreadsheet (head over to “how to quality link roundups” section of this post).

 

3. Reverse engineer top industry blogs

If you’re trying to search for more link roundup curators in your space, try scraping top blogs and see their latest backlinks.

Hand a top industry blog’s URL over to Ahrefs.

See their newest backlinks by going to the Backlinks section and clicking “New” (see image below).

scrape-industry-blogs

 

You can customize the time period so you can see more results in the backlinks section. For example, I’d try to click on November 1 then on January 11 (which is the current date today). This way, I’ll be able to see results of recent backlinks of Neil Patel’s blog for the past 3 (almost) months from November 1 to January 11.

To find the goldmine link roundups in the newest backlinks section, simply type “roundup” or “best” (for “best of the day” or “best of the week”) in the search function to filter only recent backlinks with “roundup” in its title or URL.

Once you do that, you’ll get to see a couple of link roundup curators that you wouldn’t just find simply through Google search or Twitter function.

A couple of examples of link roundups I came across on Neil Patel’s recent backlinks.

How to qualify link roundups?

I highly recommend that you qualify link roundups as you go searching for them. This way you’ll incorporate to your list of blogs (on a spreadsheet) ONLY qualified link roundups.

Here are my qualifiers for link roundups?

External not internal links

Include in your spreadsheet link roundups that point to external links (or at least half of the links should be external). Don’t bother to outreach someone that curates his/her own resources alone.

 

Informational content, not products

Your VA or a link builder might include every link roundup in your space. But not all of them will be useful for your link building campaign. Those link roundups with all items and products listed aren’t a good use for outreach – you won’t acquire a backlink from them unless you promote a product yourself.

 

Frequency of link roundups

Not all link roundups are usually curated regularly, other industry blogs stopped doing so. Make sure each link roundup you’ve listed has the most recent link roundup on their blog (if it’s weekly, make sure they’ve posted a full-link content a week ago).

If you’ve found one old link roundup (e.g. “best of posts” “industry” September 2016), check it on Google and change the “all time” search function to past week/month (depending on the frequency of the link roundup).

See if there are results that pop up which show that they still curate the best articles and blog posts in your niche.

frequency-link-roundups

How to organize link roundup spreadsheet?

Documentation is key to scaling this link building process to all of your clients. Though it’s no guarantee that this link roundup strategy can be used for any verticals, having a list of industry full-link content can help you easily acquire links for a new client in the same industry as your other ones.

No rocket science when organizing a link roundup spreadsheet. The only details you need are:

  • Domain name
  • Roundup URL / Sample link roundup (that’s the reason you have to find the most recent link roundup of the publisher)
  • Roundup label/name (add their weird titles – i.e. “blog hop”, “link party – which may look at blackhats, but it’s just the name.
  • Frequency (monthly/weekly/yearly)
  • Blogger’s name
  • Email / Contact form
  • Contact form (if the email is not available)
  • Relationship status

*Read further for finding contact information tips.

link-roundup-spreadsheet

How to pitch to link roundup curators?

Pitching to link roundup curators is no different from other outreach campaigns: finding contact information, customization, and other factors that would make your emails get opens and responses.

Let’s first gather contact information. A few tips to find it:

  • Check if the author bio has its name (or for most brands, it’s just “admin”). Then go directly to about us/team us (if it’s a company-looking site), then look for the direct email of the person.
  • If it’s purely a blog, see the about page. If you can’t find it, subscribe to his/her blog, the email that he uses to send email updates are likely the same email he used for communication. Paste that contact info into your spreadsheet.
  • If email is not available, copy and paste the contact form of the website (you’ll still have a high chance of getting responses though).

A few other places where you can find contact details if they’re not in the about/contact pages:

  • Privacy policy
  • Disclaimer/disclosure page
  • Social media pages (Facebook/Google+/Twitter)
  • Google queries (“name” + “email” OR ‘contact”) or (site:[domain.suffix] + “email” OR “contact”) or (domain.suffix + name + email)

Tools to find direct emails:

Further reading: How to Find Any Email Address: Seeking Email Superheroes

After you’ve completed contact information in your spreadsheet, you’re now ready for outreach.

You can use this exact email template below or have your own but make sure you follow these quick tips:

  • Make your subject line straightforward (it could be too content pushy if you just include “consider this content in your next link roundup” or any similar subject lines). See the subject line below.
  • Personalize by greeting the blogger’s name.
  • Include the “link roundup label” in your pitch (a few bloggers have tens of link roundups on their blogs, especially if they’re a content curator). Make it easy for them to understand your pitch by stating which “link roundup” you’re looking to get placement with.
  • Your content is key here. If your content is fluff, even if you push it to hundreds of bloggers, you won’t get as much links as you expect. Ensure your resource has unexpected hooks and had in-depth information on the topic.

Subject: Content for [LINK ROUNDUP TITLE]

Hi Helen,

I saw that you're doing a [FREQUENCY] round-up post on [BLOG NAME].

Would you mind seeing my recent post about [TOPIC]? It's a good fit to your weekly post as it tackles [WHAT’S IN YOUUR CONTENT].

If you want to see the post, here's the link: [LINK]

Please let me know your thoughts about the post, [NAME OF THE BLOGGER]

Kindest regards,

[ NAME ]

Further Reading: How to Leverage Influencer Outreach to Build a Better Blog Post

Your Turn…

Do you have any questions about link roundups?

Or maybe you have any insight or thought to add?

Either way, leave a quick comment below.

I’ll be more than happy to reply to comments and answer questions.