If you’re doing spending thousands of dollars to get conversions from paid
channels and still have to double down to increase direct bookings, it’s time to pursue another marketing channel.

Search engine optimization, known by its acronym SEO is the process of ranking your hotel website for hotel industry keywords. So when they search for “hotel in Los Angeles”, your hotel site shows up. You get new organic visitors from Google and other search engines. Now, you have a new marketing channel to drastically increase your booking rate.

On page optimization, technical SEO, content management system, and link building — these may seem like complex terms, but they are not.

Hotel SEO is simple. If you work with a specialized hotel SEO agency, you don’t have to stress out yourself.

[Insert generic hotel SEO agency headline]

We're not like this. We are a specialized SEO agency.

When you type in “hotel seo services”, you’ll find a bunch of websites with generic headlines. It means they offer generic services, providing generic value.

That’s not what you want, right?

You need hotel SEO experts who are capable of delivering value to your hotel websites month over month. Without a miss, (not perfection), but ultimately giving value you deserve as a hospitality client.

Sounds like your good customer service. But here is what we further meant by that.

We do link building – the hardest part of hotel SEO services.

Hotel search engine optimization requires a solid approach for hotel marketers and hotel SEO specialists to get their website to rank for search engine results pages.

If you want to show up on the first page in rankings, you need to know how SEO works and how it applies to your hotel website. Basically, you must know how to do keyword research, SEO and backlink audit, link building, while giving time for other digital marketing initiatives such as website development, website design, social media marketing, and conversion rate optimization (to name a few).

This is a challenging task. Don’t do it yourself. Consider hiring a hotel digital marketing agency,

You care more about bookings than keywords. We are, too.

What does SharpRocket approach to hotel search engine optimization look like in real life?

Increase Your Booking Rate

You are a marketer or entrepreneur by profession. You want metrics. You want bottom-line results. That's what we give. As a hotel SEO agency, we show you how ranking your hotel website can leverage for business impact.

Free Consultation Month Over Month

Our team of hotel SEO specialists (link building experts) knows what makes a website tick in first page rankings. Given our decades of experience in the digital marketing industry, we have an eye as to what works and what doesn't. We give recommendations and free SEO advice without additional cost — if you're part of our hospitality client roster.

Guaranteed Backlink Placements and Replacements

Just like your hotel website offers guarantees and refunds to your clients, we also do that in a way that provides more confidence. Off page SEO requires proper placements of backlinks on other relevant websites. It needs the right hotel SEO strategy to ensure that your website won't get penalized and continue to dominate your industry for years and years to come. Our off page SEO process includes 100% guaranteed link placements on travel and niche-relevant websites.

Evaluated Beyond Plain Deliverables

We deliver results and keep on improving. Beyond a list of backlinks, we help you strategize what to do next. It's like you getting a hospitality SEO agency to do the dirty work. and a team of SEO consultants for a big picture marketing strategy.

Better Client Experience

Other hotel marketing agencies leave you off track. But we give you frequent updates so you know what's going with our SEO campaign. With full transparency and trust, you want to see if you're getting returns on investment.

Executive Ready Reporting

As a hotel SEO company, we send reports with easy to digest information for your managers and executives. No fluff. Pure business value your upper management would love to read from beginning to end.

Our Results Speak For Themselves (And So Do Our Clients)

Work with an agency that works as hard to earn your trust as they do to earn you results.

We don’t work with everyone. But if you’re the right fit, we help you out.

We earn you white hat backlinks through hard work and strategy with our done-for-you SEO link building service.

Digital Marketing and SEO Agencies

Take your hands off from your SEO link building campaigns. Let our team of SEO specialists do the dirty work so you can focus on SEO strategies you're best at. Our white label link building service caters to that.


Are you looking for first page rankings in local SEO? Start getting new inbound links to your website. Whether you're an Enterprise or startup, we know the best backlinks for your website.


Make your SEO efforts worthwhile to rank in search engine results by building more money page backlinks. We guarantee links to product and product category pages of your online store.

Trusted by the world’s leading SEOs

Vouched for by people who don't vouch for everyone


Brian Dean
Founder of Backlinko

Venchito is one of the few people in the internet marketing world, who understands how to build quality links in today’s SEO world. I highly recommend his link building advice from blog posts guest post, long term link building strategies, and SEO service.


John Doherty
Ex-Distilled Consultant / Founder of Credo

Venchito and his team at SharpRocket are impressive. From their hustle to build their agency to their focus on quality (helping fix broken links). They are a great link building agency to consider when looking to hire for next level traffic acquisition.


Razvan Gavrillas
Founder of CognitiveSEO

Venchito is one of those guys who listens and then acts based on that. He is a professional with extensive background from SEO agencies. He has a powerful link building skill set that can land better search results rankings. They help optimize better link profile from guest post and other high-quality number of links.

Learn More About SEO For Hotels

Hotel SEO is hotel website search engine optimization that ensures higher visibility of the website to target customers using Google and other major search engines. To simplify, the goal is to appear on the search engine’s first page of results while users look for products or services that you offer. With stronger SEO, you can achieve this by using compelling content that includes the right keywords.

There are so many strong attractions that SEO offers, but don’t expect overnight success. This strategy takes time before you can get your desired results. If someone promises to top-rank your hotel website on Google’s first page of results in a few days, don’t believe them. It’s a slow process and it needs a steady effort to succeed.

The two main factors you need to focus your SEO on are quality and consistency. In general, SEO rewards consistent and relevant websites that offer quality content to users. You need to build the best practices that work for your website and help you achieve massive value eventually.

Search engines including Google use a specific algorithm that features several factors to match search queries with a relevant website’s content. SEO improves the algorithm’s ability to match hotel websites with queries that are relevant to reaching target audiences that are interested in hotel services.

Your hotel website must appear on search engine result pages since studies show that about 33% of users go to first results that generate on SERPs, roughly 17% for second results, and just about 1% clicks on the second page. Considering your competition in the hotel industry will help you understand the importance of first result page appearance in improving your web traffic and booking rates.

Moreover, SEO also provides value to hotel websites by helping them come up with result pages with cost-effective techniques. It’s more focused on investing expertise and time instead of spending thousands of dollars. Any hospitality business or hotel can take advantage of SEO no matter their financial position, marketing power, and size.

Search engine optimization is a strategy that helps improve a web page or website to increase organic traffic quantity and quality from Google and other search engines. Marketing agencies offer SEO services to help companies rank on first results pages. If your web page appears higher on SERP, then you have a successful SEO.

While Google is the biggest search engine, it’s also important to focus on other search engines like DuckDuckGo, Yahoo, and Bing. They also have unique algorithms that crawl web pages or websites and then return the first-page search results. In most cases, companies hire an SEO content marketing agency to ensure they get organic traffic using the right keywords.

The best SEO services offer SEO, audit, competitor analysis, custom strategy, off page optimization, on-page optimization, and monthly reports. Some of the industry leaders in this niche include SocialSEO, WebFX, and Ignite Visibility. Knowing how well your online presence aligns with your SEO practices is key to a successful business in the hospitality industry.

According to reports, 55% of today’s businesses hire SEO service providers to improve their web ranking and visibility. Knowing what SEO services include, however, is an important step before deciding to use these services. SEO focuses on answers to queries that are associated with your company, industry, services, and products.

Since Ask Jeeves, Google, and other search engines were launched, algorithms have also undergone innovations and updates. Specialized SEO services help companies be more competitive and successful in their industries. The most popular SEO services today include local SEO, e-commerce SEO, and voice SEO.

Traditional SEO provides everything that a business needs to succeed in its digital marketing campaigns. On the other hand, e-commerce and local stores can take advantage of e-commerce and local SEO services to maximize their marketing strategies.

For hotels, it’s both a challenge and an opportunity to promote their business in the digital age. Having a website has become the foundation of hotel marketing. However, it’s not enough to have a functional and professionally designed website to get bookings. Creating channels that increase your web traffic is the best way to attract potential customers.

Now, this is why hotel SEO is important more than ever. It’s a comprehensive process that involves local SEO, keyword development, and SEO strategies that are focused on hotel search engine optimization. If your website is not yet optimized for search engines, then you are probably losing a lot of potential clients that may require your products or services.

SEO also helps attract clients by giving them specific answers without the need to create an entire web page for it. For instance, if a hotel wants to target couples who want an exquisite honeymoon destination, the SEO strategy should include social media and blog content about romantic attractions, the perks of the location, a travel guide, and how the hotel can make the entire honeymoon experience more special.

Link relevant keywords or phrases in your content to the best honeymoon packages website page. This allows you to engage your audience and boost your SEO results. If you link your content with some partners, make sure they have a strong online presence so that search algorithms will reward your website more.

SEO aims to streamline tourism web content so that prospective clients will get the exact answers they need to their queries. Search engine optimization integrates your website to social media platforms and blog sites to maximize your exposure without affecting your website. A good SEO content strategy doesn’t make a website slow, confusing, or bulky.

Your social media pages and blog should increase your web traffic using relevant keywords that match your keywords on the website. They also help build your SEO strategy, in the long run, to ensure that you meet the standards of Google search algorithms. Ideally, a tourism website should provide fresh, original content through a travel blog where you need to publish new posts every week.

One of the best ways to do SEO for hotel websites is to do keyword research in order to find the exact words and phrases that your potential clients are using to search for your hotel services. Google algorithm uses these keywords to match websites with search queries. The idea is to replicate relevant keywords in the content you publish on your website so you can match the search queries.

Before you can come up with the right keywords for your content, it’s important to consider targeting your audience. Know your clients and create some personas based on your services. For instance, a couple of honeymooners may look for a hotel using certain keywords that are related to planning a wedding, business traveler, new family with newborn and kids, or an events planner.

There are keyword research tools you can use for free such as Keyword Hero, Search Console, and Google Trends. These tools help fine-tune your keyword lists that are targeted to your specific clients. After you have made your lists, incorporate your relevant keywords into your marketing campaigns such as web pages, social media marketing materials, and blogs that include page titles, image alt texts, and meta descriptions.

The main purpose is to create content that answers the needs of your target audience. By consistently doing this, Google and other search engines will make you appear on SERP while your target clients can easily find you.

In order to rank your travel website, you need to consider optimizing your site for Google Maps and Local SEO. The home page must also be optimized for relevant keywords that are targeted to a certain geography. The destination web pages should have attractive titles, informative descriptions, and interesting content.

To improve your SEO, make sure to publish relevant content, update your blogs regularly, build links on your website, and use meta descriptions. Other tips include defining your target customers, understanding their journey, giving them reliable services, and identifying the keywords they use when searching for travel services.

Some of the top-ranking SEO factors to consider for travel websites are the word count, bullets per list, number of images, and number of internal links. When it comes to content marketing, focus on telling a good story and explaining why people should visit a certain destination. Sometimes, touching their emotions is an effective way to convince them to book a travel service.

Creating landing pages that promote your services should not be too salesy, but detailed enough to encourage potential clients to book their travel needs. Your content must also be captivating that readers want to book a service after reading. Ranking a travel website can be challenging, but hard work pays off very well.

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