link building home gardening

Content Creation and Link Building For Home Gardening Websites

Starting your own home gardening website is never easy. You look for topic ideas that your readers want to consume, grow your blog, and turn it into something of value — a coaching business, an affiliate, or a community for gardeners.

Traffic acquisition requires effort and a full of other resources to make it a reality. This includes putting enough content that engages your audience and that attracts enough links for your page/site to rank for your target keywords.

Content marketing provides an opportunity for your brand to interact with your audience. When I say your brand - it is you regardless of your team size. Whether you are just starting this home gardening website as a hobby or you have a large content team, consider it as your brand.

Today, let's talk about how to create content that gets organic (natural) links for your home gardening website.

link building home gardening

 

Content Guides For Targeted Audiences

Resource guides are not uncommon today. You'll find them everywhere.

However, publishing guides for content quantity sake is never enough. You need to understand your audience and how they want to be served by your expertise.

Level of Audience

For example, Green and Vibrant exemplify great content writing because of their beginner guides about hydroponic gardening.

Beginners guides

definitive guides home gardening

They even have Do It Yourself and complete guides for newly like-minded communities.

Essentially, the level of audience should be considered in crafting your content piece. You want your blog to cater to as many audiences as possible. In most cases, industry starters or early adopters are ones that dominate the majority of the search market.

DIY guides

diy guides home gardening

Complete guides

complete guides home gardening

It is a note to consider tapping into topics that people are likely to be interested in. For example, hydrophonic plans and aquaponic gardening may be unfamiliar terms for most people, but valuable topics for those who want to dive into home gardening.

Content Type - "How to Grow and Care Plants"

Gardening is about growing your plants. It involves processes and procedures which your readers would likely want to follow as they pursue their hobby.

You can start creating content about methods in growing, caring, and setting up plants (e.g. how to grow and care air plants).

Methods to grow plants

kratky method home gardening

Plants (Daises)

types of daisies

Setting Up Plants

indoor grow tent

You can go step further by providing information and articles on types of plants and flowers. For example, you can have articles on the types of roses and types of daisies.

Content Depth - "Planting Systems"

Home gardening is a broad industry. That's the reason there are content creators who enter the scene that dive deep into a specific niche.

Consider Home Hydro Systems. It is a non-elegant website with basic design. But what makes it stand out and rank for multiple niche keywords is the idea of topic focus. It only covers everything about home hydro systems.

home hydro systems

If you haven't started creating your home gardening site, you can think of one particular topic area where you'll massively invest efforts and resources. Look into your expertise and available assets to use for content creation and content promotion.

Content Topic - "At Home" Keywords

Keyword and topic research is essential to any content creation initiatives. Looking into what topics that make pages rank and increase organic traffic to the site helps better structure the content.

During this content ideation process (blog post ideas), you can use the "at home" trick to find any gardening keyphrases. Particularly in this season where most people are staying at home, topics about what to do "at home" are in demand.

ahrefs at home gardening keywords

Note: You can use this same strategy for other industries if you're working with clients or have multiple websites - may it be bands and musicians, music eCommerce, plumbing, personal training, moving, car rental companies, hotels, and dentists.

Promotion of "Home Gardening" Content 

When promoting your content pieces, it is important to know the best places that will amplify the reach of your web assets.

That includes finding what types of linking pages that have a history of linking to a certain type and format of content in your industry. In home gardening niche, I've found many curators of resource pages actively linking to educational types of web assets. Here are some examples.

DIY Resource Pages

Do you have "do it yourself" guides?

Start finding DIY resource pages you can reach out to for content promotion. Use targeted queries such as inurl:links OR inurl:resources "DIY" to discover those pages.

Highschool and College Links Pages 

Highschool websites have dedicated pages for science-related guides that perfectly fit for home gardening content.

These are quick wins in link building as you don't have to force them to link to your page. All you need to do is to check if the page has a linking history to any similar content assets.

You may simply show your content piece and let the curator decides if it's worth linking from the links page.

college links page

Forum Links Opportunities

You can't get away from forum links.

If you can participate in niche relevant discussion threads, you can develop momentum for link acquisition.

hydroponics forum link

To start with, go through forum threads and participate in discussions where you can contribute your expertise in.

If your existing content assets may be a good addition to your answers as helpful references, add links to appropriate pages. Don't spam forums with your links. Rather, assess if a link to your resource asset is good for sharing.

Take Good Care of Your Home Gardening Website 

Deliver content that matches your expertise and to your audiences' needs. Always have a caring mindset of who you are reaching out to — whether you're working in your content creation or content promotion process.

Like growing a plant, your website needs to be taken care of by putting high-value content assets and promoting them massively to appropriate places.


outsourcing writers

How to Outsource Content to Writers

Outsourcing content to writers is never easy.

Though you can simply post a job ad and onboard a writer instantly, you won't guarantee success in your hiring just like that.

Make it a hurry to hire content writers and you lose money and time in business. It is better to follow a specific process to get qualified content creators that can help scale content marketing for your website.

outsourcing writers

 

Before I discuss the steps to outsourcing content to writers, let's understand the benefits of doing it.

Benefits of Outsourcing Content to Writers

Scalability

I'll be speaking on behalf of an agency that is churning out hundreds of content for our clients through our content marketing and link building services.

Doing so requires a lot of work.

Outsourcing content writing to credible writers frees up the time to write content work itself which allows us to focus on other sides of the business.

The same can be true for you. Outsourcing is done to free the legwork out of you and reduce the time spent on long term content (time consuming) creation itself.

That's not to say you don't get involved in the process. But with two or three people working with you, you can be scalable in content creation in a very timely manner.

When content creation is covered, your team (people who are involved in content marketing) can spend a lot of time promoting content assets.

Given that this is where most brands get caught up, they keep producing content assets on their blogs without even promoting them massively on target audience websites.

This shouldn't be the case. Create content and promote it so you can get the results you desire for your campaign.

Leverage other people's expertise

As I covered in my guide on creating linkable assets, you have three options in content production:

  • Do it yourself or with your team
  • Hire freelance writers
  • Look for industry practitioners who can write about your preferred topics

In hiring freelance content writers, you can vouch for the last option.

They may not be easy to find, but if you find one or two, you can expect a better quality of writing for your blog.

There are many other benefits of hiring freelancers for outsource content creation, but let me go straight to the steps on how you can outsource content to writers.

How to Outsource Content to Writers

Step 1: Decide on the type of content writer to hire

You can either hire a freelance writer with a generic background in your industry or hire an industry practitioner who does freelance work.

outsourcing freelance writers

Your basis here is the type and format of content you are eager to create.

Are you looking for content backed up with research and case studies? How about someone who can walk through readers with a step by step process on achieving a goal or a review on using an industry tool? Those things certainly require someone who is a practitioner in your field.

Even the brand voice and style of writing depends on your current content strategy (if you have one). Are your writings more conversational in nature or it is purely academic?

Those matters will help you decide on the type of content writer that suits your needs.

Step 2: Look for credible content writers

Don't just find any writers who write piece of content. Filter out any blog post creators who don't have any experience in technical writing about your industry topics.

You want to ensure good quality in your content produced by people you're looking to hire. 

The question here is where to discover content outsourcing writers.

Referrals

Start asking your networks if they know a freelance writer who can write for your brand.

asking for referrals

Potential writers vouched by people you know are good recommendations.

Your contact/s can speak about the credibility of writers they've worked with (or know). You could also ask them about the writer's writing output, communication style, and other pertinent matters you think are worthy to consider. 

Besides referrals, you can opt to post job ads on top freelancing websites.

Freelancing websites

Here are top freelancing websites where you can post your job ad:

There are of course other freelancing platforms or websites specific to freelance writers, but ones I've mentioned above are the best places to start your prospecting.

When posting job ads, it is best to use any applicant filtering techniques.

One that I recommend the most is adding lines to your job description, such as using "bacon" or "breakfast" in your subject line or any words or phrases variable to your job description.

You'll find that this is an effective way to weed out applicants who don't have attention to detail.

In addition, you can see applicants who are very creative in their applications. Instead of just putting "bacon" or "breakfast" in the subject line like "bacon content writer position", they write creative subject lines such as "Baron & SharpRocket team eat bacon for breakfast win".

Step 3: Assess your writers through tests

There are several factors to consider when choosing for the best freelance writer for your site, but here are the top ones we always check.

Request sample work

At most, you'll find writers who have sample works ready to submit to employers.

While I don't judge quickly, in our experience, the quality of sample kind of content isn't always the same with the actual writing once you hire them.

It is best to get them to write a paid sample work. If you are involved in the content ideation process, you can send a list of specific topic good ideas they can choose from and create content.

There are two advantages of doing so: you get content that you can publish on your blog (if it fits your quality preference) and you get to see the actual work for the writer.

That is why it's important to choose the top one or three freelance writers you really vouch for from your prospecting strategies, so you don't have to pay a huge amount just for samples of work.

Compare rates per article

Communicate to your top prospective writers on their rate per article. This is a good basis when choosing which one fits your budget. You can ultimately hire the person as an in-house great writer if it's a better option for cost preference.

Know their payment preference

This is another factor that other articles on outsourcing content writers don't include.

While there are payment options available like Paypal, Payoneer, or international transfer wires, remember that freelance writers from other countries may not have the same payment option you prefer.

Get that matter discussed earlier when assessing a potential content writer.

Communication

Whether you communicate with the writer through email or on freelancing platforms, you'll get a sense of the response time of the writer.

This is crucial in the onboarding and content creation work, as you don't want delays to happen with your content.

Step 4: Hire your preferred content writer

Once you assess content writers and hire the right one for you, have a proper onboarding process.

These are some matters you have to brainstorm and finalize:

  • Overview of your company (and the style and process of sharing it to your newly hired content writer).
  • The flow of content creation process (from content ideation to publishing)
  • Turnaround time for each phase of the content creation process
  • Payment preference and system

For the last part, it would be easier if you have a payment preference for content writers. Whether you choose an upfront payment option (half of the cost is paid before the writer starts writing the content) or full payment upon completion of work.

Step 5: Create a workflow for the content creation process

The process is key to scaling your content marketing campaign.

 

Without the proper workflow, there will be miscommunication between you and your content writers. It's important that they understand well the importance of each phase and how well each phase is integrated into one another.

One thing you don't want to miss here is the discussion of the turnaround time per content. Each content depending on the type, length, and subject matters has a specific range of days to get finished.

Start brainstorming (with your team) of a good content creation workflow dedicated to freelance content writers.

Step 6: Build stronger relationships with content writers

Employ empathy when dealing with freelance writers. Their creative professional side may be affected by many different factors that don’t involve work.

A quality 1-on-1 meeting with each of your content writer once every week is good enough to establish strong relationships with them.

When people are being taken care of, being appreciated by their employers or agency partners, they can do better at work. And therefore, it helps you in the process of producing the highest quality output of content that you desire for your website.

Final thoughts

Outsourcing writers with your content creation needs doesn't have to be complicated.

You can do it effectively with proper planning and execution. I hope the above step by step process gives you a head start to hiring freelance writers that produce great content assets for your brand.


linkable assets

5 Linkable Assets Examples (How to Create and How to Build Links to Them)

In today's time, you can't get quality backlinks without creating a linkable asset.

Reaching out to a potential linker requires offering something of value. That's what a linkable asset inherently does. It offers value to an intended audience through the information, data, or a source.

linkable assets

What is a Linkable Asset?

A linkable asset is any part of your website or brand that a specific audience will perceive as worth referencing to from any of their pages.

The question here is, do you always have to create new content assets that are linkable?

To answer this, let's understand link velocity and competition.

On link velocity and competition

The competition is tight in many industries.

Particularly in ranking websites for certain keywords, there are keywords that are being targeted by websites pursuant to a number of acquired links per month in order to maintain their current rankings.

For those websites that are actively engaged in link building campaigns to cope up with the number of quality of links required to sustain the rankings, that's a tough competition, isn't it?

This is to say that if you're pursuing those keywords, there has to be a continuous effort in link building.

Without a doubt, It requires your brand to produce linkable assets continuously.

Later, I'll share the different types of linkable assets.

But content doesn't always have to be an informational page just like this:

definitive guide example

Your people or your offline events worthy of a citation could possibly be linkable as well.

inbound conference

Linkable Asset Types and Formats

With thousands of content pieces being published every day, there are ones that have high linkability factors compared to other web assets.

The reason why content creation is a crucial part in the content marketing process is that it involves the linkability assessment of a content idea and format.

That being said, here are some content types and formats that work in generating high-quality links.

Citable elements in sales pages

Sales pages aren't linkable. They are geared towards helping customers make purchasing decisions — and may not have informational details content creators can use for their own publishing works.

That's not to say you can't attract links directly to sales pages.

There are different ways to do so. Garrett French listed a few tips on what to include in your sales pages to make it linkable:

  • Data or "findings" — it can be derived from your business and is relevant to the flow of purchase decisions by your customers (it could be a support that justifies the product or service to let customers make easier purchase decisions). Examples are inventory data and popular color or size of products.
  • Direct quotation of a source — any case stories or brief interviews of customers that give new insights and additional context to the product or service you're offering.
  • Definition of jargon and industry technical terms — define any obscure terminologies related to your brand's offerings that can benefit customers if well-defined in your sales page.
  • Pricing guides or generalized pricing information — any parameters that can impact the cost of the product or service may be a good citable page element.
  • Images, videos, widgets, or downloadables - any graphics, case studies, and PDF files useful for selling the product or service can best be placed as additional citable elements to a sales page.
  • Detailed, multi-faceted metrics-based reviews — these refer to any reviews that can be beneficial for a certain audience corresponding publishers (e.g. parents, seniors, pet owners, etc..)
  • Tips, advice directly related to products or services on the page — these are typical how-to sections enabling a person to complete a goal related to the product or service.
  • Origin stories — any discussion stories with the makers of the product (designers, manufacturers, artists, etc..)

For more information on this topic, you can check out this detailed guide by Garrett French on building links to sales pages.

Lists (listicles)

What makes lists linkable?

Lists that tend to rank for its targeted keywords are likely to receive organic links from publishers.

The discoverability of this type of linkable asset page increases their chances of undeserved linking opportunities.

list gardening tips ideas hacks

list linkable asset links

How to build links to lists (listicles)?

  • Start with reaching out to resource curators that have dedicated pages on topics that fit your linkable asset idea.
  • Find topically relevant articles that might cite your list page — pointing more information to your page from their content works.
  • Make it visible on social platforms like Linkedin to get more eyeballs to the page.

Comprehensive guides & tutorials

There are many "definitive" or "ultimate" guides that have been published since Brian Dean popularized the skyscraper technique.

Most content creators want to outdo their content competitors by making the linkable asset longer than the usual — to fit the term, "definitive" or "ultimate".

While longer form type of content works, the comprehensiveness of a piece highly depends on the information.

The content's uniqueness of information has something to do with how regular publishers perceived it as link-worthy.

It is best to consume the top rankings pages for your target keywords. Check and identify any content gaps you can fill in with information for your own content piece (to make your linkable asset more comprehensive than other similar assets).

ultimate guide pet grooming

ultimate guide linkable asset links

How to build links to comprehensive guides & tutorials?

  • Send outreach emails to publishers and content creators who've linked to any of your content in the past. They might have any needs for reference for their future content works — possibly linking to your current extensive guide.
  • Check out any niche resource pages that can link out to your guide (learn from our resources to know this process — resource page link building and broken link building).
  • Collect emails of publishers of similar content assets and deliver personalized emails to inform them of your latest content piece.

Visual content assets

Infographics are one type of linkable assets that can be pitched to local and niche publishers.

If properly created by assessing it the topic has high shareability (and virality factor) and if it appeals to audiences likely to mention, include or link to the piece, infographics are great linkable assets to consider.

In addition, the good thing with visual assets like infographics is that they can no longer just be published alone on a page (upload the entire visual and call it done). It can already support other content formats. like comprehensive guides and lists, in a way, that enhances the ability of the entire content to better consumed by its audience.

visual asset example

visual asset example links

How to build links to visual content assets?

  • Link to the visual page internally from other relevant pages on your website. By pushing it further to dominate the top spot for its target keywords, you increase its chances to be more discovered by publishers.
  • Pitch to websites that actively publish infographics. Don't just send outreach emails to any kind of blog — find ones that care about visual assets as part of their content marketing campaign.
  • Link externally from your site's other web assets through guest posting.

Data-driven assets

Any data that can give additional credibility to the piece of content when it is sourced out has the potential to drive more authority links to your website.

Success stories that are driven to provide the audience with numbers, steps, and processes to finish a goal or achieve an objective, are considered link-worthy.

data driven example

data driven example links

How to build links to data-driven assets?

  • Spend a minimal amount to advertise on social platforms to get initial eyeballs and prospects for links (I've shared this entirely in my attraction marketing guide).
  • Find relevant blog posts that have texts and sections in the content needing references of data.
  • Do regular updates to the data asset as years pass by to make it more relevant as sourced-out linkable assets.

Discover and tap into other linkable content formats

There are other content formats that are not mentioned as worthy of being referenced or cited by other publishers in your space.

Tap into those linkable content formats as early as possible, particularly if it's not yet been popular or tested in your industry. Be the first one to do those formats and gets initial benefits of links and social shares.

Find linkable markets and assess their preferred content formats

Linkable markets such as veterans, students, parents, or people with disabilities have considering content formats when consuming a piece.

If a competitor's website has high performing pages that get links regularly (has improving link velocity), see patterns of content formats. If it's not yet popular in your industry, test it out for your niche by producing one, and then a series of assets if the first one-piece initially succeeds.

Assess the linkability of ranking pages

You can quickly check the number of referring domains for each ranking page straight on the Google search engine results using Mozbar.

google search results mozbar links

If there are an average 20 or 30~ish number of links and those links if checked are right types of links (i.e. relationship-based or editorial), consider the topic as linkable.

Look for shareability factor of topics

Use Buzzsumo or Ahrefs' Content Explorer to see the potential number of social shares you can get in a linkable content format.

While that for sure depends on how good your content is, assessing it solely based on that gives you a preview of the potential benefits you can get when promoting that specific content format.

See what types of content your industry influencers and content creators are sharing. You'll have a good grasp of what makes tick to promote on their own social spaces.

Validate ideas and formats through initial feedback on discussion groups

Community groups give feedbacks and insights when new content is promoted and submitted to the platform. Use that as an advantage when validating content ideas and content formats.

Ask them simple questions as part of discussion texts, "what do you think of it?" or "any feedback on this is highly appreciated?".

data is beautiful reddit

Of course, you'll get all sorts of feedback — the good ones and bad ones-- but as you go through each, you see if the specific idea or format has good chances of being referenced by industry publishers.

Final Thoughts

There are many content formats and templates that are linkable in nature. Choose what best suits your brand, your audience, and your link market. It takes testing plus validity to succeed in producing content assets that get organic links over time.


guest-posting-ideas-at-scale

Guest Posting Ideas At Scale

You are tasked to build hundreds of guest post links. The first challenging initiative to hit the numbers is to find relevant guest post ideas. So, what scalable process can you follow to get guest blogging topics?

The reality is you can't send massive emails to your guest blog prospects and just propose them with a list of generic topics they can choose from.

That's a key to immediate failure, for sure. First, you are providing guest post ideas that don't match to their website's topic theme (topics they don't really cover on their blog). Second, your topics may not be giving any value to their audience — reason being, you don't even check who their blogs cater to. 

generic guest posting pitch

Answering this question: 

Hi guys

Need some advice from guys who build Guest post links,

I am building 120-150 links a month, and sometimes it is confusing when it comes choosing guest post topics, Do you guys follow any process to get Guest post topic ideas on scale?

guest-posting-ideas-at-scale

Let's face it. You can't hit and miss in finding blog topics for your guest posting sites. Otherwise, you'll be wasting the time you spent in discovering those sites — especially if you don't get any results from your pitches.

 

AUTOMATED TOPIC IDEATION PROCESSES GONE WRONG 

I've seen several articles discussing how to use a tool to generate hundreds of topic ideas in 5 minutes. While that may be a good choice, people are risking blog titles that are brand-off, or even niche irrelevant if they do that.

Take a look at this example. This is a blog that covers sleeping for a highly targeted audience - sleeping enthusiasts and people who suffer from sleep deprivation, and sleep problems and illnesses. If you push topics outside of sleeping and snoring to that site, you won't get much success.

snore nation

Meanwhile, a general psychology site like Psychology Today can cover sub-niches under its main blog theme. You see, you can't just make a list of 10 topics and submit it to two different websites with different audience targeting.

psychology today

NICHE-BASED GUEST BLOGGING IDEATION

Niche-based topic ideation for guest blogging campaigns is okay as long as websites you target for guest posting covers the same audience and have the same topic themes for their blogs.

The best way to solve the problem of overlapping topics for different niches is to categorize your guest blog prospects based on their verticals and topic themes they cover.

This approach can help you ensure you don't hit and miss your approach to pitching your ideas for publishing websites.

5-MINUTE PERSONALIZED GUEST BLOGGING TOPIC IDEATION

The best and still the recommend methodology to get the highest approval rate for guest blog topics and highest content placement rate is to personalize your topic ideas individually to your target publishers. 

You can't shortcut topic ideation.

However, if you're doing it at scale, the more you execute the process, the more your content writers or content specialists will now be able to shorten the time spent on it, as they become familiar with each step.

A. CONTENT GAP ANALYSIS

Content gap analysis is finding keyphrases your competitors are ranking on search results and have covered on their blogs - which your blog can potentially publish too.

It's a great value when doing guest blogging, as you are pitching a topic that has the likelihood of bringing in new traffic to their site.

You can start this topic ideation by using Ahrefs. It has a feature that does content gap analysis. Enter the URLs of two or more websites.

The question here is, how can you find your guest blog's competitors blogs?

Do a Google search with related advanced search operator to find related websites of your guest blog prospect.

[ related google ]

Then choose among the sites on the search results and enter their URLs to Ahrefs' Content Gap feature.

ahrefs content gap feature

Ahrefs will show keywords your entered sites have been ranking in at least top 10, but your guest blog target doesn't rank for.

content gap feature ahrefs keywords

You can create topics out of those keyphrases and include it in your individual pitch as one of your proposed guest blogging ideas to write about.

B. HIGH SEARCHED DEMAND PAGES FROM RELATED SITES

Besides content gap analysis, you can also discover on-demand topics based on their estimated monthly traffic.

To get around this, head over to Ahrefs' Site Explorer and enter one competitor's URL or related site's URL.

Go to "Top Pages" reportwhere you'll see the list of all of its top webpages, which you can sort by estimated organic traffic.

By doing so, you can find out which topics gets lots of searches every month. You can emphasize the value of the topics in your guest post pitch, by stating its estimated organic traffic potential. This means that the guest blog can benefit from the post once it ranks potentially for the keyphrase it targets.

C. ON-DEMAND INDUSTRY TOPICS

If you have topic themes for niches you're pursuing in your guest blogging campaign, you can head straight to Ahrefs' Content Explorer.

Simply search for a topic in Ahrefs' Content Explorer. It will give you the top and recent pages for the topic of your choice.

ahrefs content explorer

There are three value propositions here.

Referring Domains

You'll find pages (with topics) that have acquired contextual links from other sites. Though links may have been built because of overall site factors, like its overall domain authority, still you'll get an idea that the topic of the page is likely to be linkable.

By pushing this out in your pitch that a topic is linkable based on the data. This would give you a higher likelihood of a topic being accepted by the publisher.

Organic Traffic

Next to referring domains is the organic traffic the page gets on a monthly basis. Here, you'll see if the topic itself has a declining or upward traffic. Avoid topics with declining traffic, and choose ones with upward or steady organic traffic.

Traffic Value

While not all topics have high traffic value, given they're not commercial in nature, you may still find topics that have a good number of traffic value. It's a good unique proposition in your pitch, knowing that if the topic has been covered, it has a potential to drive not just traffic to the site, but also bottom of the line numbers like assisted conversions.

FURTHER READING:

4 Intermediate Tips to Improve Guestographics

SCALING IS SIMPLE WHEN PROCESSES ARE PLACED

Every phase of a link building campaign should have processes in place, ready for execution. So if you want to scale your topic ideation for guest blogging, start documenting your process either using a document platform or Google document. It saves you time when hiring content writers who can do the same process of finding guest blogging ideas fit for your target sites.


evergreen content

What is Evergreen Content and How It Works

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing?

These blogs are focused on creating evergreen content.

evergreen content

 

WHAT IS EVERGREEN CONTENT

Evergreen content is content that never gets out of date and never relies on current trends.

Its effect is always relevant to its readers, making it more attractive for publishers to reference in their own content pieces of work.

WHY IS EVERGREEN CONTENT IMPORTANT?

There are many benefits pushing out evergreen content on a massive scale can provide for your brand, such as:

A. Scalable link acquisition

Content on a trending subject can receive massive spike in link performance, especially if it's timely and emotionally-appealing.

Meanwhile, evergreen content allows a continuous flow of links directly pointing to your content. It's not a one-time off burst of links, but you can expect if monthly acquisition of editorial links to your web asset.

B. Hitting conversion goals

You may only consider creating content assets for links, but it will drive subscribers, social followers, and brand advocates down the road. As long as the content draws traffic, the growth in numbers can be met.

C. Social sharing

More than ever, continuous social sharing can help strengthen the brand in its core. The more visible the content is to its audiences, the longer it stays in their mind - creating a strong brand in the market.

D. Doors of networks, partnerships, and brand coverage

The aftermath of producing evergreen content is that it opens opportunities for partnership for content, and product engagement. It stems from the idea that your content assets have provided value.

Evergreen content serves as entry points to growth of networks — even media coverage from A-list content creators.

E. Increase in organic visibility

Given the comprehensiveness and high utility of evergreen content which normally covers every topic of a subject, the online asset gets its deserved visibility on search.

When evergreen content ranks for its target keywords, it creates another opportunity for it to be discovered, besides direct, social and referral traffic.

F. Supports other important pages

Evergreen pages with constant traffic can support other important pages through internal linking. By pointing to relevant pages that need some boosting in visibility, evergreen content can be a reinforcing system for support pages.

EVERGREEN CONTENT CREATION PROCESS

ON DISCOVERING EVERGREEN TOPICS

Find evergreen topics that get consistent traffic and have the potential to earn links over time.

You can start this content ideation process by entering a few topics for your blog in Ahrefs Keyword Explorer.

The tool is handy in giving you the parent topics of keyphrases — which is suggested by the tool (see an example below).

ahrefs keyword explorer snoring tips

Parent topics are general topics that cover relevant subtopics underneath it. By pursuing parent topics for your evergreen content, you can target interconnected topics all under one big content piece.

Identify parent and sub-topics that are constantly being searched and that appeal to your market by looking at its search traffic.

Look down further. See the top ranking pages and their estimated traffic. This would help you understand if it's worthwhile to rank for that keyphrase.

serps overview snoring tips traffic

You can also check the trend graphs of keywords to see its popularity over time. Here is an example of the trend graph for the keyphrase, "how to stop snoring". 

keywords trend graph

The trend graph will show how popular a keyword is for a certain period of time.

FURTHER READING

ON ASSESSING LINKABILITY OF TOPICS

Besides just looking at search traffic and trend graph of a topic, you want to make sure that the topic also has linking potential.

The question you need to ask is, "Is this topic linkable?".

The way to answer that is to look at the top ranking pages for that keyword or keyphrase. See if these pages have at least 10 or 20 referring domains pointing to them. This kind of assessment gives you an idea if the topic of your choice has high linking potential.

Moz Toolbar is a nifty tool to quickly check how many referring domains are linking to each of the page on the search results.

google search results mozbar links

Why do you have to check the linkability of the evergreen topic?

The simple answer is that the linkability of topic correlates with how frequent the topic is being cited by other publishers.

The frequency now gives its room for more linking opportunities month after month and year after year.

ON CREATING EVERGREEN CONTENT

The mindset of publishing evergreen content differs from others creators' publishing 500-word blog post.

The piece should stay relevant weeks, months, and years after publishing (which will require maintaining it from time to time - that's for a later topic).

But the point here is that before you create an evergreen content, decide that you'll put hours of work into it in order to make it valuable and comprehensive to its audience.

intermittent fasting guide

There are many characteristics a solid content piece (or 10x content as marketers call it) should have, a few that are a must include the following:

Expert-driven

Do you have an expertise on the topic?

If it's something you can't write on your own, you may outsource it to someone expert in the field. Niche experts tend to charge higher than generic writers, but they craft content with the use of technical terms (jargons), authority, and credibility on the subject matter. 

Uniqueness

Every blog is pushing out their versions of content for the topic, so what separates yours from their works?

Uniqueness doesn't just refer to variations of words, but the ability to present ideas in different formats.

Implement other content formats in your content to make it the most comprehensive piece on the topic. A useful advice for this method is to present content in videos, data visualizations, rich media or slide presentations.

The purpose is not to make the page longer than the usual, but for better presentation purposes, and to attract more visibility from people who are likely to share it on other web places.

Inclusion of Thematic Keywords

Whether you target parent topic or a sub-topic for your evergreen content, you want to make sure that the page will be found by people who specifically searching for it.

The key to make it work is to optimize content for other thematically relevant keywords — several possible search terms people used when researching for information.

You can use Ahrefs' Keyword Explorer to discover these keywords that are connected to your topic. The tool can also generate questions keywords that will be valuable to add to your content — of which you can answer to make the content reach more audience.

ahrefs keyword explorer questions feature

Keep these characteristics in mind when creating an evergreen content: expertise, uniqueness and inclusion of thematic keywords.

FURTHER READING

ON PROMOTING EVERGREEN CONTENT

Whatever your goal is for your blog's evergreen content, your page reach will highly depend on the level of promotional efforts that you put in.

Start by looking for ways on how to do content-based link building that can drive referral traffic to your evergreen page.

Find any pages linking to similar content assets. Utilize the value proposition of your evergreen content in your email pitches. Answer the question, "why do your link prospects have to bother with your content asset?"

Build more links through your site's distributed content (contextually linking to them through your guest blogs). This will enable your evergreen page to get higher search rankings.

You can also maximize your brand's social media channels to push further the audience reach of your content piece. Make your social sharing buttons visible to your visitors — placing it on the noticeable parts of your page.

ON MAINTAINING EVERGREEN CONTENT

It is important to update your content piece to satisfy new visitors as soon as they land on the page. This will also increase the chances that it'll be shared to other target audiences — bringing in more people who will likely link to it as references for their content works.

What are the things you need to update in your content?

References and citations

You may have likely included information and even links to articles and new stories the first time you publish your content. These information and sources may no longer be relevant and useful at the time you decide to update.

It's important to have a list of citations/references whenever you create content so you can easily go back to websites and blogs where you found them, and see if they have updated information on the topic.

For example, statistics normally get updated every year, and it's easy to find their latest up-to-date version of the data if you have the website URL at hand.

Internal linking

Improve your content's visibility factor by internally linking to other relevant pages on the subject, particularly the ones you've recently published on your blog — relevant to your evergreen content.

Use descriptive anchor texts in your internal links to drive visitors from other pages to your evergreen content.

Years and dates

Update years, months or any dates you include in your post's titles and in the body of your content.

Use current year to increase the relevance of your post — leading to higher rankings and to higher search visibility for the page's targeted keywords.

FINAL THOUGHTS

If you are looking for ways to scale your content marketing, invest in producing evergreen content assets. With the right execution process — from researching topics to promoting and maintaining the content piece, you can gain a constant flow of traffic and potential sales to your website.

Let me know in the comments how you develop and promote your evergreen content.


link building personal trainers

Creating Content That Gets Links For Personal Trainers

Personal training is a growing industry with a 24% increased in personal training and fitness instruction jobs between 2010 and 2020.

It's no wonder why it's becoming an in-demand and popular industry. That said, it's also becoming more competitive as personal trainers market themselves online.

Search engine optimization for personal trainers is vital in the process. Content creation and link building itself requires effective tools and techniques to maneuver rankings for personal training-related keywords.

link building personal trainers

In this post, we'll focus on effective content creation techniques for the personal training industry.

"ANYTHING THAT COUNTS" CONTENT

If you are handling a personal training client, you'll find all sorts of articles about fitness. One theme of topics that gains traction in terms of links is how to count/calculate topics specific to personal training.

People basically want to know their current physical standing - in one part or parts of their body. If you can provide rough estimate counts, your content would help suffice their needs.

Here are some examples of count-related keywords in the personal training space:

How to count macrosmacro counting personal training

How to calculate leangains macros

referring domains leangains content

how to calculate leangains personal training

Make it comprehensive, but more so, add meaningful content formats such as charts, infographics, and even a simple calculator. It would literally require investment, but it's worth it if you can dominate the search result for a target keyword with substantial search volume.

The next question is, where can you find these how to count or how to calculate keywords?

There are two approaches that you can choose from.

The first method is by checking personal training competitors for keywords they are ranking. It will quickly reveal keyphrases where there are published content assets that served those queries.

Plug in one of your competitors' domains. Go to Ahrefs' Organic Keywords data. Filter the results by including keywords like, "how to count" or "how to calculate", so you would only have keyphrases with those exact words.

rippedboy organic keywords personal training blog

Sift through the list and get industry terms that you can confidently create content.

The second approach to get counting ideas is to discover gold mine topics in Reddit. The way to do this is either directly searching it on Google (see the first image below) or plugging Fitness sub-reddit in your link building tool (for this example, I use Ahrefs).

google search reddit how to count fitness

Pop in the same words (how to count or how to calculate) in the inclusion filter of Ahrefs.

ahrefs organic keywords subreddit fitness plug in

From here, you discover content ideas that Fitness sub-reddit ranks for.

GUIDES FOR UNFAMILIAR TERMS

Jargons and industry technical terms may not necessarily be familiar to your target audience. So, having content assets published on your blog dedicated to elaborating what those terms are and giving more specific information about them is a big plus to your content marketing campaign.

Here are some examples of guides that define and discuss some personal training niche terms.

Intermittent Fasting

intermittent fasting guide

Leangains leangains guide

Show off your expertise by publishing technical guides. By being the forefront of content creators who craft expertly-written online assets on subjects only specialists can best write, you'll have a better advantage of ranking for some of the most competitive keywords.

Here is a recent useful slide deck by Lily Ray of Path Interactive on the topic of leveraging E-A-T for SEO success. The "E" in E-A-T stands for Expertise.

expertise eat slide deck

CONTENT REPUBLISHING

I've shared this effective content creation technique in my recent post on how to produce content for links.

Content republishing works perfectly for personal training websites. The idea is to find content assets published years ago but have been recently re-published given the topic relevance to its current date - its potential traction to gain new traffic and links and mentions from new people who might need the topic information.

The process of content republishing goes like this:

  • Start by identifying topics being republished using Ahrefs Content Explorer's new features (publishing and republishing dates).
  • You can add more filters to the search results to only discover linkable topics - i.e. add a referring domains filter with 100<.
  • Go through each topic and find ones you or your team is capable of producing.

ahrefs republishing dates

Find ways on how to leverage content formats for your chosen topic to make it more comprehensive than what's already been published. For example, you can integrate data charts to appeal more to visual consumers.

There are two subreddits that you would find very helpful in getting inspiration for data visualization:

DETERMINING HISTORICAL HOT TOPICS

Aside from digging into evergreen topics that often gets republished using Ahrefs' Content Explorer, you also want to look out for historical hot topics. These are basically topics that seem to come back year after year.

In almost every industry, you'll find these topics that don't change over time, but rather are updated only with new tools, strategies, and techniques. Historically hot topics maybe issues, pain points, and problems that often experienced in daily human lives.

For personal trainers, one evergreen topic is procrastination. Whether in 1962 or 2025, this is a topic that keeps coming back every year for sure. The only thing that varies is the verbs accompanying the topic, so phrases like the following are getting searched at the highest level:

  • how to overcome procrastination
  • how to avoid procrastination
  • how to beat procrastination
  • how to fix procrastination
  • how to get rid procrastination

procrastination phrases

Join sub-reddits, slack groups, and niche forums to get a feel of what's often being discussed by your community. You can really identify historical hot topics if you are heavily involved in community engagement.

CONTENT GENERATION MATTERS IN PERSONAL TRAINING

Among verticals, the personal training industry is heavy in its production of content and in introducing new content types and formats. A niche you'd get inspiration for content ideas if you take a look on them on a regular basis.


content production links

Content Production For Links

Content production is both a science and an art. It deals with systems that help scale production of content assets - whether visual or written, such as videos, blog posts or whitepapers.

A proper workflow of activities streamlines the process and making it more possible to develop higher-quality content assets in a consistent basis.

content production links

Content production is the art of understanding and defining the right audience and of discovering ways where to put content pieces on a website, in such a way it is visible to the users.

There are no guidelines or a proper framework for content production. As much as people are trying to box things, it wouldn't be possible given the diversity of audiences, industry market, and the way things are changing constantly.

In this post, we'll dig into some non-conventional ways to produce content assets in your industry.

INVERTED BROKEN LINK BUILDING IN CONTENT PRODUCTION

There is a plethora of online assets on any subject and if you'll take a look at your industry, you would find hundreds of blog posts on your chosen topic.

If you're starting and you want to produce content that gets links, you can start by reverse engineering other assets that have done well in the past in terms of link acquisition.

While this sounds to be the skyscraper technique, but you may do an alternate approach of focusing on dead pages that acquired links in the past.

Look for pages that have been brought down by the creator but previously gained link traction.

If you're doing link prospecting for resource pages, you can start running through the page with LinkMiner to find any dead pages with a substantial number of referring domains.

linkminer finding broken links

Check the live version of the page using archive.org and assess if it's relevant to your content strategy.

This exact process may be time-consuming and isn't scalable as it is uncommon to find highly linkable dead links on any resource pages.

With that, you can use Ahrefs' Content Explorer to simplify the process. Ahrefs recently added features that allow content creators to find dead pages on topics.

ahrefs only broken

Input the industry keywords and choose only broken in the Live & broken dropdown menu filter. Go through the search results and sort it by referring domains.

Assess which ones are fitting to your brand. Develop the content asset, link to the original source for data and information if needs to be. Reach out to people who have linked to the original source and to linkers of similar content assets.

FINDING RECENTLY PUBLISHED CONTENT TO REPLICATE

If a blog post (or any page) has been recently updated, there seems to be a reason behind it--either it was just updated to adapt to current year's information or it was perceived to be valuable enough. Getting organic links and social shares over time could help content perform better and attract more links if updated.

You can use the approach of looking for re-published content. And not just republished, but is perceived to be so valuable enough to reformat and update again.

Ahrefs' new feature of published and republished dates makes this process practical. Search for any keywords in your industry and use filters of published and first published date filters. A concrete example is to find pages that have been first published from 2000 to 2010, and have been published from 2018 to 2019.

ahrefs republishing dates

Add referring domains as your filter and make it to a minimum of 100 referring domains.

Go through each title of the page and click to ones that make sense to your business. Get inspiration for your site's content ideas.

CONTENT PARTNERSHIP THROUGH DISCOVERY OF AUTHORS

In the field of link building, there is more to consider than just the process and systems. While most SEOs are fond of pushing scalable processes, there is one thing people shouldn't neglect after all - that is relationships.

Partnering with any publishers for content production is one good way to produce higher-quality articles as two or more authors can validate the information and texts on the page.

You can do simple Google searches to find authors in your industry. Dig a little deeper and search for websites they've contributed works to. google prospecting by author

With Ahrefs, you can already see all other content written by the author using the tools' 1-click filtering. You may find more websites and blogs that may not be industry-specific, but audience targeted and still relevant to your potential customers.

ahrefs view all pages

There are a lot of benefits one can derive from discovering industry authors and websites. Here are some of them:

  • Allows you to find industry blogs and publishing sites where you can pitch for "guest posts".
  • Helps determine niches and sub-niches these authors are focusing and where could these intersect to your brand.
  • Discovers tangential markets your content production team can tap onto to expand your markets in audience targeting.
  • Can be a way to collaborate with other content authors for huge web assets - it may be daunting at first to reach out, but if you also have substantial followers, there's a higher likelihood of success for mutual collaboration.

Here are more useful resources on content creation and recreation:

  1. LinkBaiting: Creating Content That Attracts Links
  2. Creating and Developing Content Assets Like A Pro
  3. The 38 Most Creative Ideas I've Ever Seen

CONTENT PRODUCTION FOR LINKS

At times, you don't have to always reinvent the wheel. There are content producers in your industry who have done so well in crafting and promoting content assets that get links organically. Get content inspiration from these linkable assets and you can even reproduce a few highly linkable content for your site.

If you're in need of outsourcing link building projects, you can check out our services page or directly contact our team for consultation.


content gap analysis

Content Gap Analysis: Three Uncommon Ways to Fill The Gap

Content gap analysis is strategically understanding the needs of a targeted audience by looking at untapped content opportunities on competitors' website, in industry's content as a whole, and in several micro-niche communities.

content gap analysis

There are many benefits in initiating a content gap analysis to your content marketing campaign. Let me give a few. 

  • Examine overlaps in your content topics with your competitors 
  • Discover new content opportunities your direct competitors haven't grabbed yet (where you can fill in the gap) 
  • Identify content formats your unique industry majorly consumes

In the latest post of Rand Fishkin at Sparktoro, he examines the current blogosphere and if there's still room for companies and other entities to leverage blogging in their online marketing strategy. 

In relation to visibility, content formatting, and authority, not all brands can benefit much from blogging. Out of thousands of people who blog, a few only exists and do well.

Understanding that reality allows you to seek out topical opportunities that are driven by demands (needs) but with less supply of content. 

To start with content gap analysis, you can execute the most conventional approach, which is finding content gaps by plugging in competitors' domains in a content marketing tool. 

With Ahrefs' Content Gap feature, you can discover keywords your competitors have ranked for, but your brand hasn't yet targeted. 

To get the most out of the results, it is best to first include websites you're directly competing with from the highest relevance level. Go very specific with your competitor targeting.

Filter down keywords based on keyword difficulty level, search volume, and relevance. Create content assets that best suit your content marketing resources.

This is the most common way of doing content gap analysis, but there are three more methodologies I'd like to cover in this post.

Let me start with link-based audience overlap.

Link-Based Audience Overlap

One leading indicator of a growth-wise content marketing campaign is the number of links generated to a content asset. Though it's not the primary defining value of a successful campaign, it helps create expectations from a quantity perspective.

Knowing this, , you must also see if the preferred topics have probability of driving links to a page/site. 

The 601 audiences spreadsheet from Citation Labs is not only a good list of potential linkable audiences to tap to in your content, but also a good assessment tool if there are any audiences that haven't been reached out by your competitors through content.

Visit their resources section, or if the blog has massive content pieces, you can use Ahrefs' Top Pages or Best By Links feature to quickly see their most-linked to pages.

Check the 601 Audience spreadsheet alongside your competitors' resource pages. It is best to curate all resources pages of your competitors in one place so you don't have to switch to different tabs/sheets. 

List down linkable audiences untargeted by your competitors. Check using any of these search queries to see if there is a load of resource page link opportunities for that audience. 

  • intitle:links OR inurl:links "keyword"
  • intitle:resources OR inurl:resources "keyword"
  • inurl:links.html "keyword"
  • inurl:links.htm "keyword"
  • "links to resources" "keyword"
  • "of links for" "keyword"
  • intitle:”helpful links” "keyword"
  • intitle:links "keyword"
  • "other helpful links" "keyword"
  • "links to websites" "keyword"

By considering not only keywords per se, but linkability potential of topics, you're better of hitting a good leading indicator - highest links possibly generated for the page. 

Micro-niche Communities (Gaps in the Industry)

You may find industry content gaps in platforms where your targeted people are mostly engaging in. These include micro-niche communities where some of the blogs originated given that they see a significant need of information in the market. 

Sub-reddits is a popular example of a micro-niche community. Examples of targeted sub-reddits are Woodworking  and StopGaming

Given the information is strictly on the most relevant topic, you would often find questions that are too deep and technical in nature. Those questions are likely to have a search volume and/or that demands some content attention. 

You can leverage these sub-reddits to pinpoint technical and niche-oriented keywords and questions either by engaging in the community and plugging your subreddit in a link analysis tool. 

Another good approach is to create a singular page for the topic you've discovered. See if there's a gap other content creators haven't filled in yet. With the use of the advanced search operator, "intitle:keyphrase", you can check if the topic is highly saturated with informational pieces. 

Pre-content Creation Link Jacking

One of the gaps every link-oriented content marketer has to fill in is outdated opportunities in content.

If a page has linked to an outdated study, statistics and article, it will be better off linked to a new referenced content piece. 

This may be overlooked by content creators and more often than not, not taken care of bloggers, unless they do regular content audit of their websites.

It is a gap you can fill in right away. 

If you have published interesting statistics, you can find earlier ones and articles with outdated statistics.

Find them and see the sites that linked to them. Reach out to those sites and ask them to update their links to your new study. 

Improving Your Content and Other Creators' Content

As soon as you update your content piece with new, relevant information, other content formats to make it not just comprehensive but unique for an intended audience, you'll then find ways to fill in gaps of other content creators. By providing them with new content asset to reference to or by crafting content for a certain linkable audience untapped by your competitors, you meet a need in your market. 


linkbaiting

LinkBaiting: Creating Content That Attracts Links

What is linkbait?

"Linkbait" is a value-driven content that attracts links organically and through manual outreach methods.

In other posts like in Kaiserthesage, linkbait is almost synonymous to the term, "link magnet", which refers to a website that has created a credible reputation by building highly-exceptional content and strong relationships with industry publishers who became sources of organic links.

The only difference between linkbait and link magnet is that linkbait refers to the page that attract links, while link magnet is about the website in general that earns links.

Both of which are essential to understand, as one is depending on the other.

linkbaiting

 

LINKBAIT AND LINK MAGNET COMBINED

Apparently, the approach to linkbaiting is by starting with one page first. If you can develop a highly-valuable content once, it is possible to get it done multiple time.

However, take note that not because you've done it one time, you could produce the same or better results for your next content pieces.

When people say content is king and just produce great content, they really mean produce great content consistently.

Consistency is the key. If you are able to produce one linkbait and do it consistently on topics related to your brand, it is possible to create an authority website that attracts authority links.

Never assume you'll get your overall website attractive if you're only aiming for one big shot.

What REALLY makes a good linkbait?

If you have gone through several articles on linkbaiting, you know what these bloggers say are almost true. In fact, these are characteristics of a good linkbait. Let me give you some of what I've got.

  • Your content offers utility to its target audience.
  • Your content invokes some kind of emotions that are enough for people to share it.
  • Your content is visually-appealing (should be on top of the list for every content creator).
  • Your content may have newsworthy elements (if it's timely, it gets viral quickly).

If you take a deep look, above elements plus other worthy things that are not listed here can be summed up into four things: value, context, timeliness, and relationships. 

hloom resume templates

By knowing how each of these elements work and applying them to your own content piece, you'll be able to transform your page into a good linkbait.

1. Value & Usability

The value of your content differs from one visitor to another visitor who sees it. Some people may see the value of a content by how fast people could consume it; for others, it means how comprehensive and timely text in content to its user.

In understanding value and usability, it's critically important to align your purpose (the reason why you've created the content in the first place) while doing the piece at hand.

For example, if you have published a content that lists down the "best X tools in INDUSTRY". The number of items in the list may not necessarily bring the value: who wants 200 tools, if people are only looking for what's best that they could use immediately to their business?".

The form of this type of content may be shorter than the usual (12, 10 or 6) among hundreds or thousands of tools. But the best part that will add significant value is what makes these industry tools best. What differentiates these tools from the others? Their pros as well as cons that are likely to be complemented by other one of the tools.

That's a pretty good example. If you're after content that brings value, go back to the purpose of the content. Here are some questions you can ponder:

  • How could I make the content piece easy to digest (read, listen, watch, scroll, etc..)?
  • How could I format a page that will give the best user experience as possible?
  • Are there any information that I need to strip out to make the content succinct as possible?
  • Are there any content elements, i.e. video, graphic, gif, that will emphasize human emotions and/or make the content more comprehensive than other similar assets?

B. Context & Differentiation

Context is vital. Who are the specific audience your audience caters to? What are their needs and how you can fulfill them? What to address and what not? What to offer and not to offer?

These all things require critical thinking - understanding the right timing and context.

Inclusive of that is having a game plan to differentiate your content asset from other pieces of your competitors.

You can be the FIRST or be the BEST.

When you've done a good research, it doesn't take you longer to see if you're the first one to cover the topic, or even realistically, the first one to cover a unique angle of the topic.

Kaiserthesage has done extremely well providing the first of the guides about link building. Because of this, it doesn't take him a decade to build authority and trust in the search marketing space.

kaiserthesage linkbait example

Meanwhile, you may not be the first to address a specific topic with your content. However, you can create the best of it -the most excellent in terms of form, style, user experience, delivery, and other content elements that will allow you to provide the best possible solution to a serious need of your audience.

You can add unexpected hooks that your audience would find uniquely valuable. So it's critically important to go through similar content assets and see what they are missing out, which you can fill them in your content in order to make it a better web asset than theirs.

C. Timeliness

You will appreciate more of timeliness as we go through the promotional part of linkbait. But the good thing with first understanding how valuable its role in the linkbait creation process is that it allows you to set expectations in its actual doing and delivery.

periodict table linkbait example

If the content will be consumed by the audience at a certain day or week (holidays, annual celebrations, etc..), it would be wise to set an advanced preparation of the content as early as possible.

If the content is seasonal, make sure the content is published days or weeks before its promotion. There are chances when you have to revamp or change the formatting so to make it fully resonate with its intended visitors.

D. Relationships

Why is there a need to look into relationships and see a list of interested people when the content is still going through in its creation process?

The answer is very simple--to validate if there is an existing audience ready to consume and amplify the content once it is published.

Identify existing linkers in your industry by checking who have linked to your competitor's similar content. This activity is attainable when you use Ahrefs and Similar Prospecting Tool by SkyRocket.

You may add to your list all past linkers to your content. If you offer a relatively topical content, they would find it again interesting to cite in their own works.

What does a GOOD linkbait produce? How to measure?

  1. Value of links
  2. Relationships

Let's start with value.

A. VALUE OF LINKS

All bloggers discuss about the value in content marketing, but, if you think deeply, value is very subjective. A content piece that's valuable for me may not be valuable for you. Each visitor has his  own criteria to identifying how valuable a page is.

In order for you understand the value itself, you need to go directly to your audience. The question you need to answer is, "how are they consuming, if they are, or perceiving my content?"

The first important point of understanding the value of a content is through the lens of its audience

Content length, depth, word count, number of images, and other elements within the content are all important, but these don't say much until the market sees the finished product.

A good indicator and somehow predictor of future success of a linkbait (not a guarantee, but a good place to start with) is the backlink history of successful linkbaits in your industry.

You may not be able to know entirely how people perceive these pieces, but if you go through some quantifiable values, you can measure your content piece's linkbaitiness.

These values include the current quantity of linking pages (how many referring domains are linking to the page), speed (how fast does this page earns or get these links), growth (how much links are earned this month compared to its previous period) and traffic value (estimated ROI value of each link).

Let's first look at the value by linking pages.

MEASURE BY # OF LINKING PAGES

The number of referring domains linking to a content piece can show a lot of things. First, if the audience targeted by the content is a linkable audience - meaning these are audiences who have the behavior of citing, referencing, and linking to highly valued content from their works. These are people who are not just consumers but actual contributors through their linking behaviors.

If the audience is linkable and your other similar content assets (from content competitors) have gained hundreds of links, it says two things: either you've got some work to do and improve in your content or you haven't prospect enough link opportunities.

Grab your content's URL and enter that in Ahrefs' Site Explorer.

ahrefs link explorer linking domains

You can also benchmark your linking pages success with your content competitors. Check the percentage you've achieved over their current number of links (e.g. your 10 acquired unique links over their 250 unique referring domains).

MEASURE BY LINK SPEED AND LINK GROWTH

Aside from the number of linking pages you've gathered over your linkbait promotion, it is best to also know the progress of your link acquisition campaign by looking at both link speed and link growth.

Link speed, in essence, is how fast you're building links over a period of time. Let's say, you have built 6 links last month, and in the course of next two months, you have built 10 and 15 respectively, your link speed rate increased by two and almost threefold.

link growth link speed

Meanwhile, link growth is the increase (or decrease) as well as projection of links built over time. Using the recent example, if you have built, 6, 10, and 15 over the course of three months, you may expect multiple numbers over the next time period (another three months).

It is worth considering factors that can affect your linkbait's link growth and link speed. Let me give you some of them:

  • Prospects reached out to in previous months may have just been converted in the current (or hopefully the next time period).
  • Sudden exposure on a top authoritative publication or news site may give a burst of incoming links for one month, but doesn't sustain its link numbers in the next months.
  • Putting more link builders into your team for the promotion of a content piece may increase speed of links built over time.

There are more elements that may come into play. By checking your content's link growth and link speed, you'll be able to track your progress.

MEASURE BY INDUSTRY LINK VALUE

Ross Hudgens recently published an interesting article on link value by industry, which gives rise to this important section of the guide.

If you are pursuing for links, you are also looking at money value derived from the link building campaign.

One way to measure link value by price is to look at the traffic value of page. Apparently, it includes on-page factors and other ranking signals that formulates that number, but you may consider traffic value over number of links to get the industry price value per link.

industry price value per link

If you're an agency, it's one way to get more buy-in for your client's campaign or additional budget to allocate to link building, as they are now able to see how valuable your linkbait is in terms of its ROI to the overall brand.

B. RELATIONSHIPS 

Other than links, there's one by-product a linkbait can provide to your brand,that is, additional relationships.

t

As you go to massive promotion of your linkbait and as it earns links, you would be surprised at how many connections you can build on the process.

Not only first-hand relationships (connections from the first burst of promotion), but also second-tier and even third-tier relationships. These are relationships created through the first form of relationships.

When someone is a brand follower or enthusiast, it's not impossible to refer your content to friends of friends (inner circles) and business networks they would find your content to be useful for.

As your linkbait continues to earn its authority, you'll then start to receive emails for inputs or advice from relevant industry publishers and even emails from potential linkers who have actually linked to your content (and sharing it to you for a favored promotion).

How to promote linkbait?

The massive success of linkbait won't start until there's an early burst of exposure. Rarely you'll see a linkbait that has gained hundreds of links without any form of promotion.

Apparently, there are a lot of ways to start promoting your linkbait, after you've assessed its quality and have full confidence towards your content.

1. Your own circles

Let's start with people who know about your brand.

It's more reasonable to start reaching out to people and brands who are already interacting with your content. Start with your followers on social networks, email subscribers and your personal connections. Here's a good example from David Farkas of UpperRanks.

2. Linkers of your competitors' similar content

The next best set of people to receive early promotion of your linkbait content are those who care and consume the subject matter of your piece.

Begin by looking at existing linkers and sharers of content assets similar to yours.

If you're unsure of your competitors' content, you can use Ahrefs' Content Explorer to find them quickly.

3. Resource link building

Find list pages of topical resources where your linkbait can be best fit. You may use a variety of search terms (like inurl:links.html "TOPIC" or site:.edu ~resources "TOPIC") to look for links pages.

Tip: Check out this cheatsheet guide for more link-based prospecting search queries.

Go over each resource page and check if they have broken pages, that you can take advantage of when reaching out to them. You can ask them to replace these broken resources with a link to a relevant linkbait of yours.

Useful Resources:The No Non-Sense Guide to Broken Link Building

4. Participate in community discussions

Joining in fora and online community discussions are still a valuable activity in the linkbait promotion process. People are looking for answers and useful references that they can take away and use for their business and personal life.

linkbait promotion joining discussions

When you engage truthfully with the intent of sharing your linkbait as a good reference and other useful resources, you become more valuable participant in the discussion. The rewards of views and referral traffic will become a by-product of an authentic engagement to help.

Linkbait Best Practices

1. Content value assessment for the right prospects

Consider spending time to evaluate the value of your content. The receptivity of your people who've encountered your content in the first place may show its value in the online market.

In this way, you will determine if your content is targeting the right audience or not. Even so, you can look for any possible solutions to revamp your content with little changes on the format, style, and information of your page.

2. Sustain through consistent outreach strategy (if evergreen)

If your content is evergreen (it passes the test of time), you can go back to your linkbait and update it accordingly. This will not just maintain and improve your content's search rankings, but be able to promote it again.

Execute another outreach campaign after a year, and soak for any new link opportunities.

One way to start is to collect a new list of possible linkers from a Google search. One pro tip that I highly recommended is to check your competitors' content new links. Over a period of time, they managed to get some links from new different websites.

You can leverage their success to your own advantage, and make it worthwhile to you to discover new backlink targets.

3. Powerhouse your linkbait content asset

With proper strategy and execution, you can publish a series of linkbait pieces that can perform well in the market. Of course, some pages won't get the desired traction, but over time, through testing and innovation, you may get some rewards from multiple successful linkbait campaigns.

Start creating a hub of successful linkbait content pieces. Getting them all into one corner have several benefits you may never think of:

  • Getting multiple links from a topical resource page (as one linker whom you haven't reached out yet may find two of pages valuable to link to from his list page).
  • Your content hub can target a head industry term and has chances of gaining the top spot in search results because of its existing solid links which can pass authority to the content hub itself.

THE PROCESS NEVER STOPS

There may be instant food, but no instant success. Same is true with producing linkbait. You may gain traction at once, but if it's not sustained for a long time by producing solid linkbait content consistently, results will never last.


content-writing-tips

55 Actionable Content Writing Tips

content-writing-tips

Content marketing is a buzzword. You probably have read hundreds of articles on how to create and write content that can engage readers and potential customers but at the end of your reading time, you still ask yourself, "How can I apply those content writing tips and strategies I just read?".

This guide gives you 55 actionable content writing tips that you can immediately apply today.

But for newbie content marketers, let me first define to you what is content and what is content writing.

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WHAT IS CONTENT?

Content is anything that adds value to the reader’s life. It could be in a form of text, image, video, audio, product, ideas and messages that can build trust and authority with your readers and customers.

WHAT IS CONTENT WRITING?

Content writing is a form of online writing that aims to convey a message targeted to an online user on one buyer's stage: viral, discover, consider and customer.

55 CONTENT WRITING BEST PRACTICES

1. AGGREGATE BEST POSTS USING GOOGLE+

You know that you need to brainstorm content ideas.

The only problem:

You don’t know where to start.

One of the underutilized ways of sourcing content inspirations is through social media.

How?

You can use Google+ profile, for example, to create a collection where you can store all content posts that you see both in Google+ communities and in other blogs.

google-plus-collection

You don’t need to download an app to store content files. You just have to label each post you are sharing. The next time you start writing for content, you can simply visit your Google+ and make those stored/shared posts as your references.

2. MAXIMIZE CONTENT TIME WITH EVERNOTE

Productivity is an important element in content writing.

The more you are able to maximize your resources wisely, the more time you can spend for actual content drafting resulting to better quality of content.

One way to do that is to use Evernote.

content-writing-evernote

It’s a great tool that you can use to create drafts for your content.

Whether you are commuting going to places or having informal meetings with your other team members, maximizing the tool for effective brainstorming, content outline and drafting is a better way to maximize time than doing nothing else.

3. FOCUS YOUR TIME WITH TOGGL

Ever wonder how many words you can write every hour on an average?

No?

Remember, every task that is worth doing should always be tracked. Same goes for content writing. If you can track how many hours you can write every single hour, you can also set goals for a content writing project easily. This is very helpful if you are a content writer and is getting paid on an hourly basis.

One of my favorite productivity tools is Toggl.

It’s free and has a user-friendly interface. Check out the image below – this is how I tracked my hours of outlining, getting relevant references and resources on the web and writing the actual draft.

toggl content brainstorming

4. CAPTURE INTEREST WITH APP METHOD

Aside from writing headlines, one important skill that every marketer and blogger should be good at is engaging users in the first few sentences of the content.

The introductory part can either set the mood of the visitor continue reading it as it provides an information of what the overall content will bring to the table or get him leave the page because it doesn’t satisfy his intent.

The APP method, a copywriting method which was popularized by Brian Dean, makes content easily relatable.

Here’s an example of how Brian Dean implemented this method.

app backlinko copywriting

If you are struggling with writing the first paragraph of your content, try the APP method.

5. LEARN FROM COMPETITORS’ TOP PAGES

Ahrefs is a web-based link research that allows you to track a site’s most performing content in terms of link growth and number of social shares.

It helps you easily grasp which type of content your top competitors are heavily promoting and are receiving natural links from relevant sources. Here’s how can you do it.

STEP 1: Make a list of your competitors. If you don’t have any, ask your clients or do a Google search for your main keywords and see what brands pop up in the first page of search results.

Tip: Know if they are direct product/service-oriented competitors or content competitors. The clue is in the keyword you choose if they are commercially-based or informational.

STEP 2: Plug it into an Ahrefs tool and look at its top pages – you can click on the “best by link growth” to give you linkable assets that are continuously generating natural backlinks on its own.

best by links ahrefs

STEP 3: Generate ideas from their top pages. Note sections that can still be explained and discussed in deeper levels.

ahrefs competitors top pages

6. LEVERAGE EXPANDED GUEST POST

Expanded guest post is a coined phrase by Brian Dean that can actually help increase your content’s engagement and potential linking capacity by giving your adapt readers new taste of the information.

How to exactly do it?

STEP 1: Make a list of information in your industry based on the audience of your target guest blog. Provide actionable points as this type of content (how to’s) is more repeatedly shared and linked to by other content producers.

STEP 2: Expand your points by adding more details – more so with detailed steps. This allows your target readers to apply immediately each point you have discussed.

STEP 3: Do this repeatedly to all your distributed content – e.g. guest posts.

expanded guest post content

7. KNOW THE FIRST AND BEST RULE

When there are millions of content being published on the web, there is no other way to make your content standout but to make it totally better than others.

The questions is, how do you do it?

STEP: Type in your target keyword or your topic in Google.

content writing tips google

STEP 2: Read the top ranking pages (if you don’t have much time, you can just skim). Find missing points where you or your team are able to explain much in detail. Note these points and make a list.

content writing tips first page

STEP 3: If your topic isn’t overly discussed by other blogs, i.e. there are only 2 or 3 in the ranking pages specifically covered the topic, that’s a good one you can pursue – make the content better than those 3 content assets or be the first one to comprehensively provide information on one subject if you don’t have any competing pages.

8. FOLLOW INFLUENCERS FOR CONTENT INSPIRATIONS

To build your content’s credibility, you have to make sure your examples are real. If not based on your life stories and experiences, link out to bloggers, experts or influencers who gave similar references.

Start following these steps:

STEP 1: Create a public or private list of Twitter influencers/experts in your industry. Most of the time if they are active content creators, they’d share their best secrets, experiences and examples of their work. These are goldmines if you’re trying to look for case studies and references EVEN IF you still don’t want to write at that moment.

twitter list influencers

STEP 2: Make a list of latest content they’ve shared on their blog and their recent valuable Twitter posts – you might want to use them as references in your future posts. You can use Notepad or best is Evernote as you can easily sync it either you’re online or offline.

twitter list influencers content

STEP 3: As you are writing your content, go back to your content references list and get what you think would be useful to add to your draft. Now, you don’t have to do Google searches to find useful resources you’ll externally link to your content.

9. GET A PROOFREADER

If you are a blogging newbie, this tip might cost you a few bucks. But if you’ve been blogging for years, one way to make sure you improve the quality of your content – is by having someone to look over it (proofread and edit). Since last year, I’ve hired a freelance proofreader to check all grammatical errors in my article whether it’ll be published on my blog or distributed to others as guest posts.

Here are a few steps to make the most out of outsourcing your proofreading task.

STEP 1: Find virtual assistants who have experience with copywriting and editing. Go search in Onlinejobs.ph or Upwork for freelance copywriters, editors or writers (some have a good background with proofreading too).

Tip: If you don’t have much time, ask your colleagues if they know someone good at editing/proofreading or go to Facebook content marketing groups.

STEP 2: Interview and hire someone you’re comfortable working with. Write an outline as to the tasks and process you wish to implement. For example, in my case, I want my editor to only add changes (still have to accept/reject) – there’s a feature in Word document for this. This can help me see first my errors before actually making the change so I can avoid it the next time I write the article.

STEP 3: Accept or reject changes. Put your content into your Wordpress dashboard and publish it.

proofreading content

10. WRITE A SERIES TO CREATE EXCITEMENT AND ANTICIPATION

When you see your Google Analytics account, you’ll probably get more new visitors than returning ones. Depending on which traffic sources you’re looking at, you want to achieve a higher percentage of returning visitors.

What you can do to achieve that goal is to let your readers anticipate the next content you will publish on the blog. How?

STEP 1: Think of the type of content that will preceed your next to-be-published content. It could be sneeze pages (learn about more about it here), best of sections (e.g. Crazyegg best of content) or a series of content (one example is this content marketing tutorial of SEO Hacker).

content marketing series seo hacker

STEP 2: Set the tone of anticipation in your next content by adding a call-to-action at the end of the post. One good example is this, see how they let their readers know about the series and why it is something they should look forward to.

STEP 3: Promote your content series to your email subscribers and to your social followers.

11. USE TOOLS TO BUILD A HABIT

Distractions can get in the away easily. What we need to develop as content writers is the right focus towards the goal – which is to finish the writing task within the day.

If you want to be more productive daily, follow these steps:

STEP 1: Install any of these tools to break your habit of procrastination: Focus or Forest. These tools are useful to help you get into your “focus” zone.
forest content productivity

STEP 2: Be accountable to finishing your task by making sure you open up your preferred productivity tool. The web-based product also helps you track how many hours do you spend at work, at social media/leisure, etc..

STEP 3: Be determined to finish your tasks with the help of the tool.

12. CREATE CONTENT BASED ON BUYER’S INTENT

Success without an objective is useless. You don’t have a metric or KPI to measure your performance – making it easy to just produce mediocre content.

Hundreds of businesses, whether startups or big corporations are now investing in content marketing because they’ve seen returns from their investments – in particular with brand building, brand exposure and lead generation.

How can you create content with a business objective in mind?

STEP 1: Identify your objective as a marketer, whether you are working for an agency, client or for your own website. Set key performance metrics (learn about this here).

STEP 2: Identify pages you have on your site and match to the marketing funnel. Know what pages you are still have to create to facilitate your visitors into the buyer’s journey. Sample image from Webris.

buyer persona

STEP 3: Create a spreadsheet that shows what buyer’s intent each target page will be targeted to. You can do your topical research first before doing this. 

13. IDENTIFY YOUR AUDIENCE’S PAINS AND PROBLEMS

Informational content will best serve its audience if it solves a particular problem in the industry. If it’s something you think you haven’t implemented yet with your content marketing strategy, you can do it with these tips.

TIP 1: Find industry threads in forums and Q&A sites and look for patterns of problems and pain your content should best serve.
quora suggested questions

TIP 2: You can also skim through comment sections of top blogs in your niche. There are online readers who happen to share their struggles by asking questions to influencers.

TIP 3: Don’t think much about keyword volume. If you are targeting long tail topics, you’d be surprised to get some long tail traffic by creating a content that answers a specific question.

Tip: Read this guide for reference on optimizing content for Google answer box.

14. USE WIKIPEDIA TO FIND OLD LINKABLE CONTENT ASSET

Wikipedia pages acquire a lot of editorial links and mentions from relevant blogs, making it an evergreen linkable asset when its linking inbound links grow over time. Taking advantage of this, by determining which Wikipedia pages relevant to your industry are evergreen linkable assets, helps you brainstorm for great content ideas.

Here is how you can start it out:

STEP 1: Find Wikipedia pages in your industry by using this tool or doing a Google search for site:wikipedia.org [keyword] + “dead link” (or “citation needed”)

wikigrabber content ideation

STEP 2: Determine how many referring domains are linking to each Wikipedia page to assess how linkable the topic is (~100 referring domains is a good number).

STEP 3: Create content that covers the topic of Wikipedia page you choose. Make it as comprehensive as you can, so it’d be easy for you to nudge linking bloggers of that Wikipedia page to mention your similar content in their blog posts.

15. END YOUR CONTENT WITH AMAZING CALLS-TO-ACTION

There are still some content writers who haven’t utilized the power of calls-to-action as part of their content creation phase. It’s saddening that the reason people aren’t signing up for an email list or even following a certain Twitter profile is because there’s no call-to-action added at the end of the post.

Take a look at some of the best call-to-actions I’ve seen on other blogs.

call to action content

Writing a call-to-action takes only 2 to 5 minutes of your time, so be sure to have it as you write your final draft.

16. STRUCTURE YOUR MOST IMPORTANT CONTENT WITH YELLOW BOX

Design and user experience makes a lot of difference in engaging blog readers. The moment they land on the page, they don’t just read your whole blog post but look at other elements that’ll make it easy for them to understand the topic. Elements like images, videos, presentations and custom boxes give more emphasis to some of the most important parts of the content.

I’ve first seen the use of “yellow box” in Brian Dean’s post. No big thing here, but what makes it interesting is that it allows specific content to be emphasized within the whole content, especially if you’re trying to write a long-form type (~2500 words in length).

STEP 1: You can add this code to your theme’s “functions.php” file (or “custom_functions.php”on Thesis) to create a yellow box.

function make_yellowbox($atts, $content = null) {

return '<p style="background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">' . do_shortcode($content) . '</p>';

}

add_shortcode('yellowbox', 'make_yellowbox');

STEP 2: Once the code is added, any text wrapped inside of this shortcode below will appear in a yellow box.

backlinko yellow box content

STEP 3: Emphasize your most important subtopics, quotes, features, etc.. using the yellow box feature.

17. STRATEGICALLY LINK TO YOUR INTERNAL CONTENT

As you write your initial or edit your final draft, it is best to know which relevant webpage you can internally link to your content. If you’re a newbie blogger and want to be smart at internal linking, you can follow these simple steps.

STEP 1: Go to Search Console – Search Traffic – Analytics (if you haven’t connect your Google Search Console to your Wordpress site yet, check out this guide).

 search console traffic

STEP 2: Find pages with high impressions and CTR but are sitting in positions 11 to 20. This is to get these pages improved its ranking positions by adding new internal links to it.

search console data

OPTIONAL: If you have thousands of pages, you can also do a Google search for site:yourdomain.com “your current topic” to find pages relevant to the content you are currently writing.

STEP 3: Link to your preferred thematically related pages from your content.

18. PUT SCHEDULES TO EACH WRITING PHASE

You’ll read most productivity articles talk about how to break down a huge project into small pieces of tasks. While this is very useful, there’s something missing in here. Even if you break a huge project into smaller ones, you want to make sure that you can commit to completing every small task.

Same goes with content writing. If you’ve got a huge content writing project, here’s what you can do to ensure you can publish your content on or before the deadline.

STEP 1: Break your huge content writing project into smaller tasks. For example, if you are targeting to write 5000 words in length type of content, then you can divide it into five smaller tasks (writing of 1000 words at a time).

STEP 2: Set schedules to finish each small writing task. You can use free project management tools like Trello to make this possible.

put schedules content writing

STEP 3: Don’t procrastinate. Achieve your goal daily by completing all small tasks.

19. USE MICRO SURVEY TOOLS TO GAIN VISITOR INSIGHTS

Customer insights play a vital role in content ideation. If you are able to identify what your customers want, it’ll be easy for you to create content that caters to their intent, specific to their levels in the buyers’ journey. One way to do that is to use a micro survey tool. Follow these steps.

STEP 1: Install Qeryz plugin in your Wordpress account.

qeryz wordpress plugin

STEP 2: Gain insights using their platform, you can ask questions like what type of SEO professional they are, then proceeds to another question like what topics they’d like to read.

seo hacker qeryz content

 

STEP 3: Create content based on what insights you gathered – what content type and format they’d like to see published on your blog.

20. UNDERSTAND PROPER BLOG POST STRUCTURE

Structuring your latest article like how you plan and build a house is almost the same. If you want to make a great foundation fgr your house, then start by planning everything. Here’s how you can do it.

STEP 1: Create a list of topics, subtopics and points you’d like to discuss in your article.

STEP 2: Bundle all topics together. Look at points that you can compile into one subtopic. Make sure you don’t overlap points in each and every subtopic that you have.

STEP 3: Use this blog post structure from Zazzle Media to ensure organization of your content.

article cheat sheet

21. USE SUCCESS AND FAILURES AS YOUR CONTENT IDEA

Stories tell a lot. They’re actionable, real-life, and life-changing.

If you have something that you can share that can teach valuable lessons from your experience within 1 year or so, use that as your next content idea.

Here is a sample from Matthew Woodward’s top blog post – How I Build a Top 100 Blog in 12 Months.

success failures content

You can apply these tips to make your success and failures a great content asset.

TIP 1: If you have internal data like screenshots of month to month organic traffic or growth of email subscribers, include them in your content. This will increase the credibility of your page content.

TIP 2: Show results at the beginning of your post to build initial interest from your readers, especially those who are new to your blog.

TIP 3: Share how you accomplished your success by detailing steps to make it easy for readers to follow the process by themselves.

22. WRITE ABOUT INDUSTRY MISTAKES

In any industry, there are always mistakes to commit. For parents, it would be exchanging time at home with more work in the office. For search professionals, it would be blocking your important pages in your site’s robots.txt file. Whatever it is, there are always mistakes in your industry and you can use that as your content idea.

Start with doing Google search for [your industry] “mistakes” or inurl:mistakes [your industry] or intitle:mistakes [your industry] to find blog pages and forums that cover that specific topic.

google parenting search results

Note that in your content ideation or brainstorming tool if it’s feasible for your writing team to discuss.

23. GET INSIGHTS FROM REDDIT AMA

Reddit is one of the top user-generated websites on the web where insights from experts can be best seen on its Ask Me Anything (AMA) sections. Follow these steps to generate ideas for your content.

STEP 1: Go to Reddit and search for [topic] AMA, then you’ll see a list of AMAs recently been conducted by Reddit moderators.

reddit ama parenting

STEP 2: Find any relevant Ask Me Anything threads and skim through each question and answer part. Consider using any insights or potential topics as your content ideas for blog posts.

24. SEE COMMENTS ON OTHER SITE’S CONTENT

I’m not talking about these examples of blog comments.

comment spam

But there are many other valuable comments on other blogs’ content that could be potentially be your next content topic.

Let me give you an example. This Whiteboard Friday post by Michael King garnered a lot of comments in the SEO and link building community.

blog comment content ideation moz

blog comment content-ideation whiteboard friday

If you’ll search for specific terms, you’ll notice some of the comments can be your potential topics for content (if you’re blogging about SEO).

Pro tip: Click the box saying, “email me when new comments are posted” right below the post of your target site, this would help you track if there is a new comment on the blog post. You’ll receive a WordPress email when someone just comments on the post. Some blogs in your industry have this feature in their comments section so take advantage of those.

25. SEEK INSIGHTS FROM EMAIL SUBSCRIBERS

Email newsletter is one of the most profitable sources of content ideation. Why? Given that your customers subscribe to your email list (assuming they intend to do so), you know that they want to get more information from your brand.

Take a look at this email:

pat flynn email subscripton content

If you notice the question, it’s plainly straightforward. “Is there anything you want me to write a blog post about?”

The next time you send emails to your subscribers, add a call-to-action at the end of the email asking to give you their suggested topics to write about. If you’ve got a huge list of subs, it’s a guarantee you will get replies.

26. USE TWITTER LISTS FOR CONTENT UPDATES

One notable feature of Twitter that content marketers haven’t found worth using for their content ideation process is Twitter list. If you can create your own Twitter list or find any public lists of influences you’ve been following for a long time, then that’s a goldmine of content topics you can take priority the most.

How to get started?

STEP 1: Check out each Twitter profile of influencer(s) or experts in your industry. They may have one or two Twitter lists that are publicly available. For example, Ross Hudgens created his own Twitter list of content inspiration. Given that we’re on the same area of blogging, I can subscribe to that list.

ross hudgens twitter list subscription

STEP (optional): You can create your own Twitter list featuring all influencers preferably bloggers in your niche. Take this image below as your example. It’s my own bucket of off-page SEO, content marketing and internet marketing bloggers. Most of the content here at SharpRocket and Digital Philippines are inspired with their regular tweets.

STEP 2: Check out every link they are sharing on Twitter. This can consume a lot of time, so set it aside either late in the afternoon or evening. Use Evernote to list all links to every article they’ve shared. This allows you to quickly organize all of these resources.

27. CUT OUT UNWANTED FILTERED WORDS

As a writer and blogger, one big mistake I made in the past is trying to please my readers with flattering and unnecessary words. You can relate to this, right? When starting out in blogging, you’ll find yourself adding more words that shouldn’t be added, which makes your overall content crappy as you do it all the time.

Instead of saying very very good, you can say excellent. Instead of saying Today, I am going to tell you about, say I’ll tell you about.

Making your content as straightforward and succinct as possible is important to make your readers engaged better. In your next writing time, make sure to filter your words by cutting out unwanted phrases.

28. FIND FAQS IN YOUR NICHE

Google provides results for frequently asked questions with quick answers, satisfying every online user who does every search query.

In essence, if you are making a habit as a content marketer to find FAQs and servicing each valuable question with right answers, you are producing new types of content that can drive direct traffic by ranking 0 in Google – if you happened to be caught as top direct answer. Check out this example. I’m getting some good traffic by ranking for this query.

How to take advantage of this?

STEP 1: Use FAQFox to find commonly asked questions in your industry. Simply do searches any relevant keywords in the search box.

STEP 2: Pick a category of your choice to start filtering questions targeted to your industry.

faqfox

STEP 3: FAQFox will provide a list of commonly asked questions that are good considerations for your next content. Find any that will fit to your blog categories and start answering them in your posts.

29. GET TRENDING TOPICS USING AHREFS

For advanced content marketers, it’s common to use Buzzsumo to find the most shared content on the web as well as of your competitors.

If you are using Ahrefs as your primary SEO tool, make sure you maximize their content explorer features. It’s quite a recent feature they have that allows you to find top content with good amount of social shares and referring linking domains.

How to maximize Ahrefs for content exploration?

STEP 1: Type in your head term or your next keyword phrase in their search phrase. Choose in title in their options to only find blog posts with exact head term in their titles.

ahrefs content explorer

STEP 2: Filter results based on your preferences, either all time or a set time period, language, specific Social account share or referring domains. Make sure to click one article per domain. Filter based on your needs.

STEP 3: Check each link listed in search results and identify new trending topics you can consider for content creation.

ahrefs content explorer content ideation

Pro tip: View each detail (click Details) to get a glimpse of link growth (referring domains graph) and organic traffic. This allows you to see if a specific content topic is linkable in nature as it tends to attract natural links over time.

30. FIND SIMILAR CONTENT THEMES

Analyzing your own data is helpful to get new insights as to which area of topics you should be investing your content creation in. What you can start doing now is to look at your Google Analytics account. Follow these steps to identify profitable content themes.

STEP 1: Go to Behavior – Site Content - Landing pages and set your duration period for one year or three years, depending on how long you started blogging.

google analytics landing pages

STEP 2: Sort them by number of visits and conversions to see which content asset performs well in terms of business value.

STEP 3: Find similar content themes by listing down their topics in a spreadsheet and looking at patterns of content areas each of them is aligned to.

31. DO 6-3-5 BRAINSTORMING

If you’re having a hard time brainstorming with your team using your office’s whiteboard and pen, then you need some alternatives to use for that purpose alone.

One handy tool is 635 brainstorming.

Each individual or content writer if you’re part of an agency will have 6 rounds each to suggest any content idea for a project they’re working on (assuming it’s a collaborated content writing project).

Six people, six rounds at 5 minutes per round.

This allows each content writer to participate in the brainstorming session, not just one – the content manager who does the entire thing.

If you’re part of a big agency or team, this tool might help you brainstorm content ideas effectively.

32. BE MORE PRODUCTIVE WITH COFFEE

Productivity matters in content writing. When you know what specific hours you can do the work more effectively, you’ll see much greater results in less time. One habit you can start now is drinking coffee, if you’re allowed to do so.

The habit of drinking coffee helps you become more productive at work, in particular at content writing, helps you to be more alert and makes you become creative by setting your mood.

In this article from Time.com, the author shared the best times to drink coffee – it is between 10 a.m. and noon, and between 2 p.m. and 5 p.m. You can drink two or three cups of coffee within a day – it’s up to you, as long as you it helps you do more content work.

33. USE HORIZONTAL THINKING FOR BRAINSTORMING

It is a saddening reality when you’re trying to come up with ideas for a client sitting in a boring or, as they say, less creative industry,Let’s say, for a plumbing niche, you can’t think of broader topics than toilets, installation, etc.. Even if you do, you’ll find yourself moving away from the general content theme.

As such, one way you can do is think horizontally – others say its tangential thinking. Whatever it is, it is a process of looking at the sideways. Take a look at this example from Moz.

horizontal thinking

If you plainly look at bathroom content ideas, you are only getting a small scope of audience. But if you can think laterally, you can consider other thematically-relevant ones like DIY and eco or environment-friendly concerns.

Did you get how this works now?

You can create a bubble chart to get started with it.

34. WRITE EXCERPTS FOR VIDEOS OR VISUAL PRESENTATIONS

Being resourceful should be every content marketer’s characteristic. Knowing what to prioritize with your list of content ideas and using what assets you already have at hand can help you follow your content calendar – only producing high-quality content pieces.

One creative way you can do now is to collect all your existing videos either produced internally or outside your organization. Once you have all of these internal content assets, choose pieces that you think can be turned into blog posts. The key here is to identify if one particular video is something your existing readers/audience will care about.

Your next step is to write excerpts to be placed below the video content. You can hire someone from Upwork to do the work for you or you can do it yourself.

content excerpts

If you don’t know what content you should be producing next, start looking at your database, see which videos you can translate into a blog post, with excerpts to preview details of the video.

35. ALIGN CONTENT TO BUSINESS GOALS

Setting business goals is essential to every business activity. You can’t put a specific KPI at your desk for your content writing or creation process without a goal in mind first.

Now here are some quick tips to start defining business goals with your content writing process:

TIP 1: Be specific with your content creation goals. To be the best marketing agency is not a goal. It’s too broad and there’s a lot of factors before you can measure it. Below are some good examples of specific business goals.

GOAL: Rank on first pages in organic search for competitive link building terms.

SharpRocket is a newly established link building company. In order for us to be recognized as the best link building agency in the world, we need to rank highly for both for commercial and informational keywords.

GOAL: Generate 200 inbound leads every month with mid-level to large marketing budgets.

We have to implement a robust content creation and promotion campaigns in order to achieve that goal. We also want to make sure that visitors from different traffic sources will convert into potential SEO clients.

These are just some of goals that we have at SharpRocket. Knowing this in mind will help our marketing and sales team to set specific actions based on goals set. From goal-setting, now we can set for specific KPIs that we need to achieve every single month.

If you are an in-house content writer, it is best to always align what you write to your organization’s business goals in its digital marketing campaign. This way, you’ll be more motivated to provide the best quality with your content given that you know where it’ll go.

36. CREATE YOUR AUDIENCE PROFILE OR PERSONA

When you strategize your content marketing campaign, one thing you shouldn’t never forget is to create your own audience profile or persona.

It’s not rocket science. It’s very simple and if you haven’t executed this yet for your website, you can follow these steps to get started.

STEP 1: Know your audience and be very specific with this. For example, our company targets three types of companies: SEO agencies, SEO and digital marketing teams of big corporations and medium-sized businesses. Using this as our starting point, we can create the following audience profiles.

buyer persona

STEP 2: The next step is to know where these audiences are spending most of their time online. This includes identifying what type of blog they frequently read or which forums they’re actively participating in. This isn’t just useful for content creation but in massively promoting content to web places these audiences are familiar with.

STEP 3: The last but crucial part in creating your audience profile is to think of how you can add value to each of them. Each person has their own needs that your content should be able to address.

As you write your next content, don’t just write everything. Identify to whom your content is targeted to, so you can get more results from your work based on the value provided by your content.

37. USE BLANK PAPER FLOWSTATE

Writer’s block is common in content marketers, especially for newbie bloggers--though at some point, you can actually avoid it and make sure it’ll not happen to you all the time.

If you’re struggling with writing your introduction, take these simple steps.

STEP 1:  Install Flowstate. This app allows you to continuously write your thoughts. If you’ve been stuck or stop writing for more than 5 seconds, the app literally deletes all of your work.

flowstate example

STEP 2: When you finish each part or section of your content, i.e. your introduction, be quick at copy-and-pasting it into your Word document.

STEP 3: Use the app every time you feel you can’t write your first paragraph. This is a handy technique every content writer should consider.

38. MATCH HEADLINES WITH META TITLES

When people landed on your page coming from Google search results, their first thing to consider if they’ll keep reading or not is when they’ve found what they are looking for – user satisfaction.

I’ve seen this mistake most of the time. Bloggers tend to mislead their readers by mismatching headlines with meta-titles. They’ll write the most clickbait meta-titles when in fact their headlines and content itself don’t match to their SERPs structure.

Don’t let this happen to your own content writing campaign as you’ll lose most of the new visitors you have on your website by misleading them wrong information and by not satisfying their intent, desires and questions.

39. PREPARE EDITORIAL CALENDAR

As I always say in my blog posts, organization is one key for an effective content creation campaign. If you don’t take time to organize everything, you’ll miss out some important details and make more mistakes at work.

Preparing editorial calendar for your content marketing campaigns helps you to schedule and organize topics with deadlines attached to them. This helps you become more accountable to what you do.

Below is a sample of editorial calendar template from Michele Linn and you can download it here.

editorial calendar

In her template, he tracks every info each blog post such as: post date, author, keywords, categories, tags, call-to-action and status. It’s not near to perfection, but the template can help you start with content execution.

40. KNOW ABOUT BLOGGING MOJO

Blogging mojo is a coined term by Darren Rowse that basically refers to a blogger’s motivation to consistently produce high-quality content. Consistent means not just once every year, but once or twice every week depending on the blogger’s writing frequency.

There are many ways to get your blogging mojo back, especially if you’re being burnout by too much content work. Here are some that are most effective for us:

  • Align your blogging style to your business goals. You wouldn’t worry if you’re producing quality content when you start to remind yourself about why you do it – and mostly it boils down to providing value to your business or to someone’s business – if you’re hired to write for them.
  • Say the same things in a different way. Oftentimes, bloggers stop writing because they think that they always blog the same topic. More often than not, they simply don’t know to find angles. You can blog about the same topic but attack its discussion in a different way.
  • Get help from other people. If you think you can’t find a good blog post today, then ask your email subscribers, your mentors or even your offline friends. You wouldn’t realize but they have something to contribute to your content ideation.

41. FINISH BIG ROCKS FIRST

Top CEOs and business leaders start their day early in the morning, on average 6:30 A.M. Before distractions come, they’ll start to do the most important tasks of the day so they can get big wins even before the afternoon starts.

It’s interesting because content writers and bloggers might find themselves to be productive early in the morning. Depending on your work schedules, if you can try to get up early and finish the “big rocks” – your content tasks, you’ll be more efficient and effective with your content creation process.

Jeff Bullas, a popular blogger spends his first five hours (4:30am to 9am) only for content writing. By finishing this big rock early in the morning, he can get most of his day growing his blog and acquiring more business value out of it.

42. USE DOTS TO CREATE SUSPENSE

Engagement matters in content writing. If you can’t connect to your readers until the end, you’ll lose their interest at one point – leading to less time on page.

One technique you can employ at your regular blogging is the “dotting” technique. I see this all the time from Brian Dean’s Backlinko where he uses this technique throughout his blog posts.

dots suspense content

dots suspense content two

The dots creates curiosity which keeps visitors reading until they reach the end of the content. Such technique is much more useful for long-form content.

You can try “dotting technique to your own blogging style and see for yourself results of it (check your time on page data in Google Analytics).

43. THINK EVERGREEN

Content has lifetime value. Its lifetime value depends on how long its information provides value to its target audience.

Take a look at this, this blog post of mine way back in 2014 has beemen well-received by the content marketing and blogging community. It continuously get new backlinks over time, since more and more content marketers, especially those who’re looking for additional references and resources find it very useful to include in their latest blog posts.

ahrefs content promotion strategies

If you have posts that need continuous updates and changes in its context, make sure you take to investing in its update or revision, so you can grow its organic traffic and build more audience around it.

44. LEVERAGE BUCKET BRIGADES

If you’ve started with SEO copywriting, I recommend you start to read this guide from Brian Dean. It compiles actionable copywriting techniques to help you effectively engage your readers – making them stay in your content from beginning to end.

One copywriting tactic that Brian Dean shared is the use of “bucket brigades”.

Bucket brigades or grease-slide words (its other referred phrase) are words and phrases that create a smooth flow of transitions between paragraphs and sentences. They minimize the friction of readers leaving the page and lets them read the content just like a greased slide.

If you’ve been an avid reader of this link building blog, you’ll probably noticed some of my posts have bucket brigades. Here are some examples.

bucket brigades content

Here are a few bucket brigades you can add to your post (full list here).

The next time you write the draft of your content, try adding bucket brigades to make your readers stick to it.

45. USE PROPER FORMATTING

One overlooked factor in when writing content is proper formatting. I see this all the time – plain content without tables, bullets, numbers, yellow box, etc..

There are simple and most common formatting options you can try to include in your content, such as:

  • larger font sizes for quotes and headings
  • underlined text for emphasis
  • bullets for unordered lists
  • numbers for steps to follow or lists ordered by importance
  • indented paragraphs for quotes or testimonials

46. SEARCH BAR AGAIN THE SECOND TIME

Google autosuggest helps content marketers find new long tail keywords that aren’t easily been discovered using keyword research tools.

The first suggested search keywords is different from the second try.

Instead of just sticking your content ideation process with the first try suggested search phrase, try searching for Google suggested phrases the second time.

47. DON’T FORGET ABOUT GOOGLE RELATED SEARCHES

If you are a newbie in the content marketing and SEO industry, you probably are not familiar with other keyword research tricks aside from using the Google Keyword Planner.

Google provides suggested related searches connected to your current search query at the bottom of the search results page (SERPs).

This allows you to find another more related long tail keywords that you can include to your content to help it perceived by Google as desirable to rank for other thematically-related phrases.

google related searches

48. TRY ASTERISKS WILD CARD

If you are creating content in industries with things of different kinds and classes, like food recipes, you can take this search technique: asterisks wild card to find almost all types of things you’re trying to rank for.

Here’s one example.

asterisks search results

49. FIND PRODUCT ALTERNATIVES WITH VS TECHNIQUE

Decision-oriented online searchers are interested in finding products or services in an industry that will best fit their needs. Because they’re still on a decision stage, they’re trying to look for as many alternatives to products they’re already familiar with so as to assess features and benefits does each product or service offers. This way, they can make better buying decisions.

A Google query for product VS can reveal other brands (competitors and industry blogs) that are producing content on that same type – comparison type of content.

product comparison search query

50. GET CREDIBLE SOURCES WITH FILETYPE

If you are creating robust content assets, then you always have to consider the credibility of sources you’re getting information and data from.

One way to easily find credible sources from experts, influencers and popular brands that have secured significant case and research studies is by using the filetype:pdf research method in Google.

filetype parenting search results

51. GAUGE TOPICS BASED ON COMMENTS COUNT

Typical reverse engineering has this process: find top industry blogs, plug in to top link building or content tools like Buzzsumo or Ahrefs then find which posts are getting tons of shares and links.

Glen Allsopp upgraded that approach by looking at number of comments each post received as a basis of considering the topics’ high interest rate compared to just focusing on social shares and links.

blog comments content gauge

52. GET NEW INDUSTRY INSIGHTS FROM SLIDESHARES

Influencers are usually speakers in their own local communities or countries. If they have their own blogs, you’ll find them uploading their slide presentations to Slideshare and re-publishing them on their websites.

Slide presentations of influencers are top content ideation inspirations you can take advantage by monitoring their latest speaking updates using Twitter list or even finding latest events in your industry. Do a Google search for [industry] seminar/conference/event [current year] so it can provide you upcoming events as well as recaps of bloggers on a recent niche event.

53. USE CONTENT GAP ANALYSIS

I’ve been testing scalable content ideation strategy that will get results for our clients and this makes my top list – content gap analysis. Here’s how you can start implementing this to your own content marketing campaign.

STEP 1: Identify your content competitors – ones that you are trying to compete for informational keywords.

STEP 2: Plug URLs of their domains to Ahrefs together with the URL of your website.

content gap analysis

STEP 3: Export results to a CSV file, spreadsheet or Google Docs sheet. The end result should like this (image below). Check which keyword  you can potentially create content about with high potential to outrank your content competitors.

content gap analysis spreadsheet

54. RESEARCH NICHE TWITTER CHATS

If you are a social media enthusiast, you’d find different industry trends in Twitter alone. In fact, there are hashtags plus keyword that are picked up by top news sites and blogs that always update their posts.

Niche twitter chats is a content ideation source you should start considering today if you’re a content writer or content marketer.

These trending hashtags don’t just show up without any reasons. So if you’re having a content brainstorming block in your head, try searching for industry on Twitter.

niche twitter chats

55. FIND TOP QUESTIONS ON QUORA

I’ve been receiving a good amount of leads from Quora itself (see sample client inquiries below).

quora lead

But aside from lead generation purposes, this top community website is also useful in generating topic ideas for well-perceived topic ideas.

What you can do is to search for topical trends in Quora, and list them down in a spreadsheet. Here is a screenshot of what I do. Thought this is plainly for content promotion, it’s one great start for content ideation. If you're doing content promotion, make sure you know how to find email addresses of your outreach targets.

quora spreadsheet threads

You can base your picking of topics on two things: first, rank in search – search the exact question on Google and see if they rank on the first page, best should be on top spots 1 to 5. Second, if they are in a range of 10,000+ views or 1,000 to 10,000 views – this means that these threads are visited most of the time by community members and/or are getting pageviews from organic source (from search).

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Now It’s Your Turn…

What other content writing tips can you share?

Or maybe you have a question on how to implement any of the strategies and techniques in our above list?

Either way, leave a comment quick below.

I'll be more than happy to reply to comments and answer questions.

So if you have a question, insight or new tactic, leave a comment right now.