5 Step Process to Find Highly Linkable Topics and Rankable Pages

5 Step Process to Find Highly Linkable Topics and Rankable Pages

In this episode, I’ll walk you through a process that can help you discover topical keywords that help you earn backlinks.

Let’s face it when ranking for keywords, it’s more of targeting the right keywords. And once you rank, you gain more traffic from your rankings.

But what I’d be discussing with you is hitting two birds with one stone.

Find keywords that you’re capable of ranking.

Find keywords that you’re capable of earning links through rankings. 

Let’s get started.

So how do you find linkable rankable topics?

It’s good if you will be reading the article version of this podcast, as you can see the exact screenshots of the steps.

 

How To Find Highly Linkable Topics and Rankable Pages

The first step in finding the linkable rankable topics is: 

Step 1: Find pages currently ranking for keywords

Discover pages of your website or other websites to find pages sitting on pages 5 to 20. These are your webpages or other people’s webpage that are on pages  1 and 2 in Google.

You can use backlink analysis tools like Ahrefs to plug in your website or one of your competitors’ websites.

ahrefs competitors website

Then go to Top Pages feature of Ahrefs, there you’ll see all of the top pages of the website.

ahrefs tuck top pages

Next is you filter pages by ranking position. So put position 5 to 15 in the filter search of Position. The tool would reveal to you pages currently ranking for positions 5 to 15.

ahrefs top pages sort ranking positions

Export this list into csv. 

You can import this csv file into Google Sheet. 

csv google sheets

The next thing you want to do is:

Step 2: Discover keywords with good search volume (from ranking pages)

How do you do that?

Filter the list you have on your Google Sheet for 0 referring domains and search volume of over 50 plus. 

csv sort by position search volume

By doing this, you’ll get to see keywords with good search volume.

But you don’t stop there. 

You want to find keywords you know you can rank for.

Step 3: Choose rankable keywords

So you can use Keyword Difficulty as your determining factor here.

Sort keywords from lowest to highest KD or Keyword Difficulty. 

You may also want to check the search results for each keyword and see if you can really rank for the keyword.

The way to do that is to check the Domain Authority of websites currently ranking. Are they higher or lower than the DR of your website?

Another way is to check the referring domains pointing to websites above you. Do they have more or fewer referring domains than you?

The next step of the process is to:

Step 4: Spot content opportunities from ranking pages 

Find opportunities for content type and page topics. 

You want to see if the pages above you have the same type of content as your page. Does your page match with pages ranking above you? 

The way to do that is simply to check the ranking page above you, identify their content type. 

Want you to want here is to spot similarities and opportunities when you can create a better version of that content type. 

And lastly is to:

Step 5: Choose linkable and rankable topics to go first

Given that you have chosen and filtered keywords where your pages or pages from other websites are currently ranking for.

And you have trimmed down to keywords that are linkable as there are referring domains pointing to pages above you. As well as these keywords are rankable based on your site’s rankability - you now have a solid list of keywords.

It’s time for you to decide which one keyword to attack. 

So there you go, you discovered this 5 step process to find highly linkable and rankable topics. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 


How to Find Great Blog Topics to Write About

How to Find Great Blog Topics to Write About

Content is king. But only if you know what type of content and what blog topics to write about. 

Finding content ideas is one of the challenges of a content creator. Before we dive into how to find great blog topics. Let’s discover what to consider when finding blog topics. 

So that you don’t just create content for the sake of creating. But you’re creating content that matters to your audience. 

 

What are some considerations when finding blog topics? 

Your Audience

Who is your audience? You have to be clear about who are you creating content for? Who do you serve? 

The more you specific it, the easier it would be for you finding a blog topic. 

One way to do this is by developing your audience persona. 

Audience persona is a fictional representation of your audience. Either you draw a person or simply just state what does this person looks like.

The more specific your audience, the better off it would be in content creation. Where does this persona work? Does he or she have kids? How old is she? Where does he or she live? What challenges might he or she have in life or in business? 

kaiserthesage outreach personas

Besides audience targeting, the next thing you want to consider is traffic potential. 

Traffic Potential

When finding blog topics, you have to ask this question: is there enough traffic for this topic?

The reason you want to ask this is to know if there are people who are interested to learn about the topic. Because chances are you may be creating content for a topic that no one cares about.

Thirdly, you want to consider is ranking difficulty.

Ranking Difficulty

“Can I rank for this topic?”

By rankings, to be particular is search rankings. 

Because if the blog topic you choose has enough search traffic, and you can compete with pages that are specifically ranking for a keyword, you can gain more visibility from rankings itself. 

Now that we’ve discussed audience targeting, traffic potential, and ranking difficulty, let’s proceed to how you can find great blog topics to write about.

How to Find Great Blog Topics to Write About

First on the list is:

Use tools to discover keywords with search traffic. 

The easiest way to find great blog topics is to use tools. And not just using tools, but tools that can help you discover what topics people are searching for.

Ahrefs' Keyword Explorer

First, is you can use Ahrefs. It has its feature: Keyword Explorer, which can help you find keywords people are searching for in your industry.

So you simply go to Keyword Explorer, type in any keyword or topic related to your space, then it will show you keywords related either containing the exact phrase you search for and have similar phrases to that. 

ahrefs keyword how to brew coffee

Once you have a list of keywords, what you want to see is their traffic potential. Search volume is what you have to consider here. The higher search volume for the keyword, the more people are searching for it -- which means a great blog topic to choose from.

Next thing is you want to know is if you can rank for the keyword, which we talked about earlier: ranking potential.

Ahrefs’ Keyword Explorer gives you “keyword difficulty” which tells how difficult to rank for a keyword. It considers how strong and authoritative competing pages for that keyword. The lower the keyword difficulty, the easier it is for you to rank, and therefore, a great blog topic to consider.

ahrefs keyword difficulty

If you want to go deeper to ranking difficulty, you could also check how many links are pointing to each page ranking for the keyword.

Because the more links are pointing to each of the ranking pages, the more difficult it is to rank for the keyword. Of course, it’s not quantity of links, but also the quality of links. If the pages are getting links from trusted websites, the more difficult it is to rank for the keyword. 

Exploding Topics

Aside from Ahrefs, another tool that you can use is Exploding Topics.

exploding topics critical illness

Created by Brian Dean of Backlinko, Exploding topics can help you discover the hottest new trends in different industries.

Just go over to Exploding Topics. Choose the category that fits you and the time period to see how trending the topic is for 1 month or 3 years, let’s say.

exploding topics

Another tip for you to find great blog topics to write about is to listen to your audience.

Listen to your audience

And by listening to your audience, it means that you go where they hang out online.

You listen to what they say, to what they voice out, to what questions they ask and what topics they care about.

One website you can go to frequently is Reddit

So in Reddit, there are subreddits for different markets. 

You search for the topic of your choice, then it would give its suggested subreddits. 

reddit subreddits coffee keyword

You visit each subreddit and see from time to time what questions people ask in the platform. By simply reading the questions and comments, you’ll have ideas of topics they truly care about.

So instead of just creating content and wondering if there would be people who would promote, why not start by listening to your audience and creating content to serve what they really need.

And last strategy is find great blog topics is to model topic templates.

Model Topic Templates

There are specific topics and titles of content that are common to every industry, because it speaks of needs and wants of audiences.

I call this as “topic templates”.

model topic templates example inc magazine-article

Here are some topic templates:

  1. 10 Common Mistakes [Audience] Make When [Action]...
  2. Top 3 Secrets to [Result 1]
  3. How to be a Highly [Result 1] Person
  4. 5 [Industry] Predictions in [Year] 

So there are just a few examples of topic templates you can leverage for your blog. So go ahead and use any of these titles as ideas for your future content.

Let me know in the comments section what your biggest takeaway. As always, be sure to subscribe to our newsletter for more content marketing and link building tips.


source to content strategy

Source to Content Creation Strategy

This is where you get publishers to link to you without begging. Instead of you reaching out to people who might link to your page, you might as well want to let them come to you and give you links, without you even noticing that you even got those backlinks. 

How can you do apply this link building strategy?

First is to find source-to-cite- queries. These are keywords, words, phrases that people are searching for when they are looking for more references to consider when they’re creating their content. It’s like when they are in their research phrase for their content. So normally they would go on Google and type in reference-like keywords.

hloom templates

So you want your content to be on the top spots when they search for their keywords. Because chances are your content will be picked as one of their references (giving you links from their content). 

So those keywords are statistics, templates, letters & proposals. For example in the career space, bloggers who are writing about job hunting might go to Google and search for resume templates. So you as a content creator, you want to rank for those keywords, because other content creators might use your resume template page in their content (with links to it). 

You wanna make sure to check those keywords if there are linking opportunities. To do that, you use Mozbar which helps you quickly check on the search results the number of referring links to the pages ranking for the query.

The reason why you have to do this is that you want to make sure there is a linking potential in that keyword that you’re targeting. 

The next thing you want to do is to create content targeting the source-to-cite query, whether that is a statistic, template, or proposal. 

You may want to check these websites to gather some public data information. Websites like data.gov, data.worldbank.org, reddit.com/r/datasets, and statista.com 

After you build the content, you also want to promote it to gain backlinks. So that it can rank for the keyword you’re targeting. 

So how do you apply a source-to-cite link building strategy? 

Find keywords content creators are searching for when they are researching for additional references for their content. Then check using Mozbar to see if there are linking opportunities for that keyword. Then create content around that topic. It could be a template, statistic, or proposal. 


how to create resource content guides for linkable audiences

How to Create Resource Content Guides For Linkable Audiences

Have you ever wondered why marketers are too confident with their content? The reason is that they know exactly that what they've created has the potential to earn links once they promote it.

This is how you can guarantee links even before creating the content.

Linkable audience is a term coined by Garret French, founder of Citation Labs, who is also a good friend of mine. 

He says, that linkable audiences are audiences who belong to communities with high-level academic, medical, and government interest. 

And so these audiences are more receptive to giving you backlinks, given they want more resources, data, and references for their content. 

Now, what you want to do is look for these linkable audiences first before creating content. Because you will create content to match and target a specific linkable audience. Given you know these audiences can link to you, you can guarantee links even before you create the content.

Here are some linkable audiences. We have teachers, caregivers, parents, senior citizens, veterans, health conditions sufferers, job seekers, unemployed, workers in the non-profit sector, immigrants, people with disabilities, local community, students, families of substance abusers…

So step one in using this link building strategy is to create a resource guide based on your chosen linkable audience. 

So let's say your brand can target parents. So wanna make sure you don't get go too far from your target customers. Check your target customers and see if any linkable audiences ring a bell to you.

So if you're selling mattresses, and beds, you can create a guide to target parents. So you can have The Ultimate Parent's Guide to Sleep For Kids. Another example is to target people with PTSD (post-traumatic stress disorder), and create a guide just for them. PTSD and Sleep Problems guide for example. So now each guide you create is targeted to a specific audience. 

sleep for kids ultimate guide

The next thing you want to do is to get a list of resource pages within your target audience. So if you're targeting people with PTSD, you wanna look for resource guides that have a list of references about curing PTSD or helping people with such disorder. 

You can use a resource page prospecting spreadsheet which we include our Broken Link Building blueprint.

You can also check similar content for more link opportunities. These are content that your competitors might have or other websites published that talks about the same topic, in our given example, these are pages that talk about PTSD. To find all of the pages that link to these similar content, and add them as your backlink prospects in your link prospecting spreadsheet. 

Make sure your spreadsheet is well-organized. So you can include columns for each detail about your backlink prospect. 

Next, you wanna do is to find broken links using LinkMiner. The reason you want to look for broken links on a resource page that you just prospected is that the broken links are your value proposition in your outreach.

So when you send an outreach email, you say that you've found a broken link in their resource page. And you want to fix it by suggesting a replacement, which is your content. 

So that is the link building strategy using resource guides for linkable audiences. You choose a linkable audience, create a content piece around it, find resource pages that talk about your audience, reach out to owners of these resource pages and let them know of any broken links they have, offer your content as replacements, and boom, you get the link! 


how to create consistent content for your business

How to Create Consistent Content For Your Business 

Content marketing is not that easy. It takes efforts, processes, and resources to create consistent content for your business.

Whether you think you don't have the time to market your business with content, or you think you can't follow through with your content calendar, or as simple as you don't know where to start, there is a way to get through this.

how to create consistent content for your business

In this post, we cover the four steps to help you create consistent content for your business.

 

How to Create Consistent Content For Your Business

1. Systematize Your Content Creation Process

What gives you consistent results is a process that provides consistent output.

Like following any system (e.g. ordering a food), you would expect an outcome based on your inputs.  The better your resources (inputs) and the smoother flow going through from step one to step two until it reaches its desired destination (last step), the higher the quality output you can expect from it.

Different businesses have different methods of creating content based on resources, industry context and expertise, brand guidelines, and other pertinent factors to content creation.

Regardless, there are two overlooked initiatives before actual content creation: analyzing and strategizing content assets.

Oftentimes marketers jump off to content creation without performing a content audit and taking any derived analysis to validate relevant content.

Two Overlooked Initiatives Preceding Content Creation

Analysis Through Content Audit and Content Inventory

What content audit does is that it allows you to discover where your direct competitors are currently ranking so you can find target keywords and topics with traffic opportunities.

You can check out this guide on competitor analysis for content creation. With the help of Ahrefs, you can easily export data into CSV and have it organized in Google Sheets.

siegemedia top pages

Besides competitor analysis, what you can also do is have a content inventory of your website.

Here is a good definition of content inventory.

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

I've covered a detailed guide on content inventory that shows five quick action plans to get started with the process.

Here is a quick summary of these action plans.

  1. Identify content archives worthy of updates
  2. Dig into pages for BLB promotion
  3. Generate ideas for future content pieces
  4. Build internal links from top linking pages
  5. Match old content to current search strings

Strategize Through Brainstorming and Topic Validation

After you have collected data to get insights for your content, your next step is to brainstorm which topics best suits your needs.

This is the activity wherein you validate the idea if it has the potential for traffic and links. By looking at the number of referring domains to the rankings pages for that topic (doing a Google search for it) and by seeing overlapping linkable audiences you can tap later on.

highly linkable blb audiences

You may want to check this video by Peng Joon to help you with gaining more clarity with systems using Trello.

2. Schedule Content Onto Your Calendar

Procrastination is one of the biggest barriers to getting things done.

One way to break this barrier is by scheduling your activities.

What you only have to do is to follow your schedules and stick to it no matter what.

The same goes when you want to create consistent content for your business. If you want to beat procrastinating publishing content every week, you have to schedule content on your calendar.

By doing so, you design a specific day and time just for a content creation activity.

You can chop your content creation process the four parts:

  1. Ideation
  2. Drafting (Content Writing)
  3. Proofreading
  4. Designing
  5. Publishing

You can add more steps to the process that you think fits better to your own context as a content manager, content creator, entrepreneur, or agency owner.

You can schedule each of the activities above in a day and time (e.g. Ideation on Monday 9AM). By having a specific routine every week just for a task, you semi-automate the entire planning stage — as you don't have to think about what to do next once you're done with the first activity.

That's how powerful scheduling is.

3. Seek for Others' Deadlines To Get It Done Quickly

Accountability is a key factor to remain consistent in what you are doing. By allowing people to supervise you or lean on their own set of deadlines, you don't allow yourself to procrastinate activities.

When working with editors, proofreaders, graphic designers, or outsourcing writers, it's important to set deadlines for each activity or campaign.

By doing so, you begin with the end in mind.

Don't let any step overlooked or unexecuted properly.

4. Simplify Through Batching

Systems, scheduling, and seeking other people's help and deadlines help you create consistent and sustainable evergreen content for your business.

Another thing you want to do is simplifying it more through batching.

What is batching?

Batching is the act of grouping tasks together, so you do them all at once, instead of switching between tasks that take place in different programs or areas.

Instead of you switching your focus and trying to regain it when you get distracted, you batch group all similar tasks in a specific day and time.

Instead of you scheduling ideation of topics for 5 campaigns on different days of the week, you simply schedule all the ideation tasks on Monday (for example).

By doing so, you achieve what Cal Newport says as, "Deep Work" where you perform a state of distraction-free concentration that gives your efforts and skills a new level and value.

Result Takes Time

Don't expect immediate results when you systematize your process, schedule content on your calendar, seek for other people's help and deadline, and simplify things through batching.

However, when you do these things to create consistent content, you achieve progress and compounding results in your business.

Get to your vision straight.

Improve your habits through consistent efforts.


content ideas coronavirus

How to Generate Content Ideas in the New Normal

We content marketers and SEOs have to adjust to the way we plan out content for the next coming months.

As we become more flexible in other business functions, content marketing is something to be taken care of seriously to address the changing needs of online users.

The new and old problems brought by this pandemic challenge many of our existing content strategies — whether in a form of content ideation, content creation, link building, or content promotion. 

content ideas coronavirus

In today's post, we'll cover on just one phase of content marketing — content ideation. Let's learn how to generate content ideas in the new normal.

 

How to Generate Content ideas in the New Normal

1. Adjust Your Content's Keyword Strategy

There are keywords in your content calendar that can play out still in the new normal, but there are transitional keywords your searchers may be looking for that you'll have to create content about.

This means that you have to do some adjustments with your keyword strategy.

For example, you'll find that relying too much on prominent keyword data tools like SEMRush for transition keywords may not be effective to discover transitional keywords.

SEMRush may not cope up immediately in their data set key phrases that have had good search volume for the past 30 days.

You wouldn't get much value from it to find any coronavirus-related terms or any industry-related phrases that match that need of searchers in this season.

What you want to do is to use another tool - Google Trends, which can show you trending keywords for the past 30 days.

google trends insurance example

Go to the Related Queries section to find more related phrases for the keyword you are searching for.

Related Topics section will also give you an idea of content themes you can decide to generate content assets later on.

related topics google trends

You may even consider the Coronavirus search trends available in Google Trends today. This gives you top questions asked for the past days and weeks.

coronavirus search trends

Once you have specific queries or keyphrases collected from Google Trends, you can use AlsoAsked to further find questions related to each key phrase.

alsoasked list of questions

These questions can be your ideas to consider for your blog posts.

2. Use Maslow's Hierarchy of Safety Needs

Creating content is serving the needs of its target audience.

In today's time, human needs don't change that much. There are only levels of needs that have been more emphasized and more to be taken care of as people go through tough times this pandemic season.

In Maslow's Hierarchy of Needs, people care still at self-actualization as the top-level need.

However, in the new normal, we can see safety as the much-needed topic to consider when creating any transitional content. 

Safety needs can be broken down into more specific areas such as financial, emotional, physical, and social.

https://www.siegemedia.com/strategy/create-transition-content

When generating content ideas for transition content, you can tie your already mapped out topics in your content calendar to any of the specific safety needs.

For physical safety, this means you'll look at any topic that may be related to staying clean and avoiding germs.

For financial safety, it could be helping people who've just been laid off from work and business owners who've been heavily affected by the crisis. Look for topics that help solve current money problems of people.

For emotional safety, content that revolves around managing stress, fear, anger, and any negative feelings people experience during tough times.

For social safety, start with content that deals with people's interaction through online platforms. Any keywords with remote or virtual may play out to be timely topics.

Match any discovered safety topics to Exploding Topics to see how trending they are at current times.

exploding topics critical illness

You may want to set up Google Alerts to track any mentions of the specific safety areas. This could give you list of recently published pages that can help you generate some content insights.

You may want to check out these two guides on finding unique blog ideas and creating link assets in boring niches.

3. Discover Recent Highly Social Engaged Content

Besides trending topics, you also want to look at content themes that gain social engagement for the past days and weeks.

This could be done well using Buzzsumo. Discover any industry topics that received traction on social media platforms.

Create transition content based on topics not only with high search intent but also with high social engagement — as this could run through well in getting traffic spikes for your blog.

If you are blogging for personal branding, using Buzzsumo to find socially engaged content gives you discovery on the latest authors and personalities who are active in pushing out content in this new normal.

Another tool that you can use to search for socially-engaged content is Reddit. We've written some guides here at SharpRocket to help you get started with Reddit.

4. Replicate Content Ideation Strategy from Content Hubs

Resource hubs have been dedicated to particular content themes and to specific audience needs.

In the new normal, you can consider creating your own hub of helpful resources for COVID-19.

You can add your latest solid content assets for COVID-19, which includes blog articles on safety concerns.

covid 19 resources hub

Even if it's just a curated list of existing content, as long as it is a good match for COVID-19, create a hub for them.

Be Flexible With Your Content Strategy

You may have a well-planned out strategy for this year, but what separates successful content marketers from a mediocre one is the ability to foresee changes needed to implement right away to better serve its intended audience.

Your mission as a brand is still the same, but the strategy must be flexible to address the needs of your users.

Let me know in the comment section any tips you may recommend to generate more content ideas in this new normal.


how to create link assets boring niches

How to Create Link Assets in Boring Niches

The reality is not all industries are fun to create content with.

There are what we call "boring industries" that you won't take much pride in content creation and promotion.

But that's just because you find it boring doesn't mean there's no way to pursue linkable asset creation.

how to create link assets boring niches

 

In this post, we'll discuss three ways to create link assets in boring industries.

1. Generate Safety-Focused Content Ideas

Topics on safety have never been more linkable than ever before. Particularly, in this Covid-19 season when people are experiencing tough times, producing content for safety can help your site earn natural links.

Start generating safety resources, including MSDS.

Material safety data sheets (MSDS) are documents that contain information on the potential hazards (health, fire, reactivity, and environmental) and how to work safely with the chemical product.

These may be a little bit industrial or too technical as you think, but safety-focused content just like this can generate tons of links.

Another way is to tap the safety needs of your target audience.

Safety needs, this pertains to four types:

  • Financial
  • Emotional
  • Physical
  • Social

Depending on your industry, you can think of ways on how to create content that gives information on any of the four safety needs.

By simply using common sense, you can think of ways on how to generate content ideas quickly.

Lift Maintenance Example

For example, if you're working on a "lift maintenance" — social safety is of top priority.

A content that answers "what to do you do if you go to get in an elevator but see someone else is already in it?.

An even shorter version of link asset would be this: "Social Distancing Inside an Elevator".

Insurance Example

Another example is the insurance space.

Any information to help a specific group of people stays financially safe during economic hardships is a great content idea.

Start thinking of ways on how to teach people with saving, making, and spending money. By looking at financial safety as your main agenda for link assets, you can quickly generate ideas for yourself.

Learn from highly linkable assets in boring industries.

You don't have to reinvent the wheel all the time. Find content pieces that have gained massive links in the past — to give you some inspiration as to what format of content works.

Here is a good example of an interactive guide on home protection. It deserves the title, "ultimate guide", as the link asset covers information in a very visually appealing manner.

home protection guide

home protection guide 2

 

By looking at what other successful content creators in their respective industries, you can replicate some formats and methods of creating content and apply it contextually to your own brand.

2. Appeal to Educators

The best way to build edu backlinks is to appeal your content to educators.

Educators are looking for link assets for targeted audiences, including:

  • Comprehensive cheatsheets
  • Job-seeking guides for students soon to be working in your niche
  • Faculty member discounts and deals
  • Research-driven piece featuring educators and practitioners

By building link assets targeted to students, faculties, and expert practitioners in the academe, you'll get chances of creating backlinks from high trusted websites — particularly, from .edu websites.

libguides keyword search results

You can proceed to find resource pages that fit your link assets. Reach out to them and share them with your content piece. There are many library guides on different subjects that will be niche-relevant to your space.

You can check out these guides on broken link building and resource page link building to learn more on how to leverage links from resource pages.

You can also collaborate with current contributors to edu blog sections. These are regular writers for the edu blogs that are giving out information for their readers.

northeastern university edu blog

By learning about their writings, you can identify if they're externally linking to references outside their own webpages. This way, you know if you have chances of getting editorial links from their future content.

Start reaching out to them and share the link of your link asset.

For example, this energy plan comparison website produced an animated guide to the science of wind turbines.

save on energy guide

save on energy guide 2

Because of its design and well-meaning technical information, it got links from edu blogs — increasing the visibility of the content to its intended readers.

3. Develop Newsworthy Data-Driven Content

If you think your industry is boring, why not check out some data available online and see how you can turn them into amazing content pieces?

Here is a list of data sources you look upon some information relevant to your brand.

list of data sources

You can also learn from how other data-driven content has been putting information out there and to make your link building campaigns more effective.

villain hideouts infographic

Going back to our previous example of a lift maintenance company, you can apply the same concept.

You can research on interesting lifting things and compare them in apples to apples way. Design the piece with styles to make it more attractive to content consumers.

Always make sure you do some research first for any data you'll be putting out on your blog. That may be apparent, but I find content creators lacking the diligence to sift through information — leading to mediocre content work.

Your Niche May Be Boring But Don't Be a Boring Content Creator

Pursue excellent content creation despite the lack of energy and creativity to find "fun" in creating link assets.

What I've shown you earlier may give you insights into what type of content will best work for your industry. Be more diligent in tapping existing linkable markets. It's one of the best ways to start your link campaign for a boring industry.

Start with that. Learn from other brands that have successfully produced high performing link assets.


unique blog ideas

7 Ways to Discover Unique Blog Ideas

Choosing blog topics is a difficult task for most content creators.

It entails several challenges including:

  • knowing if your blog idea will resonate your audience
  • checking if your content idea fits your brand's content theme
  • identifying the uniqueness of your blog topic

The last challenge may hit you big.

unique blog ideas

In today's environment where most entities and personalities are dishing out more content than the normal frequency, it's important to understand how to be different, and not just be better.

Be Different in Content Topics

There are companies and individuals who are better than you in producing content. They may have bigger budgets in content production, and at most, are very creative in their content assets.

What do you do if that's the case?

You think of ways on how to make your content different. It starts by discovering unique blog ideas.

These unique blog ideas are not 100% original. That will be apparent. But the seven tips I'll be sharing with you will help you generate unique blog ideas for your website.

7 Ways to Discover Unique Blog Ideas

Here are seven unconventional ways to come up with blog topics that will resonate with your audience.

1. Generate topics from bigger content assets

Brands with consistent blog post-production have bigger content assets than what the most usual niche bloggers publish on their sites.

This is where you can take advantage of their long-form content pieces.

For instance, if you see chapter guides, you take a look at each chapter and see if you can expound and/or elaborate it on your blog.

chapter guides

In each chapter page, there are more topics you can expound further depending on how specific it is and how it is possible to get it discussed on a separate page.

Besides chapter guides, you can also check ebooks of brands you're in with the similar content themes.

Go look at each chapter and specific points included. Check if a topic you've seen can be an idea for your blog content.

2. Discern emerging topics

In any industry, there are many topics that arise from the increasing demands of consumer needs and the positive effects of technology.

This gives new topics to consider for blogging.

For this process, you can use Exploding Topics. It is a website co-created by Brian Dean of Backlinko to help you discover growing content topics before they take off.

exploding topics

By tapping into emerging topics, you are able to create blog posts that your competitors may not have even think of. This kind of initiative gives you an edge from a content marketing perspective, as you can differentiate from many other similar content creators.

Another tool you can use is Ahrefs. Use it to find new keywords relevant to your blog.

emerging keywords ahrefs

3. Use 'Socratic Questioning"

To be different, you need to ask deeper questions for your content.

Why is it so?

By asking questions, you get the right answers which may lead to better insights about the topic.

One of the ways to leverage this technique is Socratic Questioning. Using this method, you can unearth points and niche topics that will be helpful to your audience in understanding concepts and frameworks on a deeper level.

socratic questioning

The Socratic way of questioning has some objectives to help you derive great answers. These include:

  • Explore complex ideas and to get to the truth of things
  • Open up issues and problems
  • Uncover assumptions
  • Analyze concepts
  • Distinguish what we know from what we don't know
  • Follow our logical implications of thought or to control the discussion

The way you can apply Socratic questioning is to get all your possible topics and to scrutinize them using the objectives above. By doing so, you uncover some more points which can serve as individual topics for your blog.

4. Get into the mind of your audience

Know your audience's needs. This may come in the form of finding their frequently-asked questions.

The go-to site for questions is Quora. You've heard it before. In fact, I've written a whole guide on how to use Quora marketing for businesses. You might want to check that out.

quora productivity

Another platform where you can discover people's questions is Answer the Public. By searching for your keyphrase, you'll find a wide array of questions you could consider as unique blog ideas.

Ahrefs also has a feature for 'Questions' keywords. Utilize it to discover more industry-related topics for your blog.

Lastly, you wouldn't want to miss out on participating in niche subreddits. There are industries where Reddit users ask the toughest questions to the community. Take advantage of it as it could open up new insights for your blog post ideation.

5. Learn from your content competitors (don't just mimic)

Competitor research is a critical aspect of content marketing. With this initiative, you'll find ways on how you attack your content in such a way that differentiates your brand from its blog contemporaries.

Don't just mimic what your competitors are doing with their blog content. Make sure you learn from how they produce their content pieces.

One way to do that is to identify their pages that sending constant traffic to your prospects or competitors. These are basically top links from other sites linking to your competitors' content.

In this case, we use Ahrefs' Referring Domains feature to find out those linking pages.

referring domains referring pages ahrefs

What you are looking at here are blog topics that have demand attention from people in your space. These are within areas in your industry that your target audience would likely engage in.

Check those linked-to pages and see how you can create a better version of those pieces. You may also find it to use "created a better piece on… " as a value proposition when pitching potential prospects for links (when you reached out to linkers to your competitors' most-referred-to content - examples is blogger outreach). 

6. Take notice of where you are exposed

Your brand has been exposed for years that get you earned mentions from relevant publishers and news websites.

Take advantage of brand mentions as you'll be able to generate more unique blog ideas through those.

By looking at the topics of content where publishers mentioned your brand elements or your content piece, you can see ideas that get attention from content consumers in your industry.

There are web-based tools to help you with tracking mentions and alerts about your brand or your content asset (whether that's an infographic, video, or article).

Two recommended tools are BrandMentions and Google Alerts. Start tracking places where you have been exposed and get unique blog post ideas from that.

7. Leverage content gap analysis

Content gap analysis helps you accomplish the objective of putting out content that your competitors have already discussed.

While that may sound mimicking only your competitors, you only use that as your headstart. Along the process, you find points of differentiation when you looked at your competitors' similar content.

I've covered this entirely on my guide on content gap analysis - you may want to check this out as your reference.

Further Resources:

Key Takeaways

Identifying and pursuing blog post ideas that are unique can help your brand elevate its differentiation in your space. With tools and proper planning and research, you'll be able to produce content pieces that get more eyeballs than the usual attention.

Apply the seven tips to generate blog ideas to your own context. Know what works.


content inventory

How to Use Content Inventory For Effective Link Building

Content production may reach a limit where resources are maxed out. This is when you need to look at your current content inventory and see which content assets can be reformatted, reproduced, or repromoted. 

content inventory

Whatever action you choose, your refreshed content will be of great use to gather more eyeballs in the form of social shares and backlinks.

 

What is a Content Inventory

Patrick Hathaway of URL Profiler defined content inventory as:

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

Essentially, content inventory gives you the exact data of which page to consider for repurposing.

You don't want to waste any resources you've exerted before for a given content asset. You take the time to see them again and use for current content marketing and link building campaign.

How to Use Content Inventory for Link Building

Here are some tips to get the most out of your resources when assessing the content inventory for link acquisition.

1. Identify content archives worthy of updates

Look for any pages that are either high-performing in terms of content engagements (links, shares, traffic, etc..) or under-performing — ones that may need some updates to be relevant for current topics.

You can use a variety of tools below to help you generate quick data of your webpages:

And here are some tutorial videos to get you started with those tools.

Once you have a list of pages at hand, take a look and see which are relevant content

Generally, those are pages that would need more updating to match current events. For example, in today's Coronavirus situation, which pages would be resonating with your target people?

Are there are any evergreen topics about cleanliness, helping people in need, remote work, positivity, and parenting at home?

2. Dig into pages for BLB promotion

If you're active with producing linkable assets to build your brand authority, you're likely to have several content pieces in your content inventory.

Those linkable assets may include resource guides that have experienced one phase of promotion, either through simple linker outreach or broken link building type of activity.

what is a resource page

Can you promote a resource guide to new groups of linkers? Remember, there are new industry curators who have not been part of your first round of content promotion.

Start gathering new link prospects for your resource page. Add them to your existing list of linkers.

citation labs platform

Then do the necessary steps to do some outreach.

Seek to do have a second round of outreach for your past linkers who didn't respond to your initial pitch—reconnecting after a few months to see if they're able to link to your resource content.

Sidenote: During this Coronavirus crisis, people are likely to respond to resource page requests given most (if not all) are working from home and have more time and means to edit webpages.

Another way to increase your link placements for a broken link building outreach is to think of angles that will resonate with your audience — tapping the current events.

For example, instead of sharing your parents' guide to getting kids to sleep better, why not consider an outreach angle that focuses on more activities like bedtime stories — helping parents to engage with their kids better.

By looking at your past resource guides that have garnered links, you'll be able to strategize ways to repromote them for other rounds of broken link outreach.

3. Generate ideas for future content pieces

Another advantage of taking a content inventory is you're able to spot topics that have resonated with your audience.

This means that your target audience has seen your content relevant to theirs and find it useful to what they are currently doing.

Essentially, you want to look for niche ideas that don't just capture their audience but have a lasting impact in solving their needs. The higher the contribution factor your linkable assets has to them, the more it generates value. Thus, it gives your content piece more chances of earning links. 

Look at your past content pages. You can use Ahrefs to find highly linkable content assets. See from a link builder perspective which piece has generated a good number of organic links.

ahrefs content inventory

Are there any topics that keep on getting traction from time to time? Is there seasonality with the titles of your assets?

You may even search for those linked to your pages. And analyze how people link to your piece. Did they reference it to support their claims or information? Are those references can be repeated to other groups of linkers?

4. Build internal links from top linking pages

Internal links are as important as inbound links.

Identify pages that can earn links on their own. Start internally link to them from pages that need more link equity to boost their search visibility.

5. Match old content to current search strings

What separates a highly successful outreach campaign from a mediocre one is the ability to match content to search strings of people are using to find what they need.

Instead of searching for potential linkers with common search strings like "parenting tips" to find blogs whom you can reach out to for links. Use "parenting at home"-like key strings to match and serve the needs of people of today's current event where parents are at home.

google parenting at home tips

Further Resources:

Put Old Assets to Good Use

Having a regular audit of your content inventory is essential to build momentum with your content marketing and link building campaigns. Take your resources to good use by repurposing assets and/or repromoting them to targeted audiences.


how to become a content creator

How to Become a Content Creator

Content marketing has grown its importance over the past couple of years in the entire digital marketing field.

Its proven efficiency in improving thought leadership for brands as well as demonstrating expertise for online personalities has been more of a need than a want today.

There are increased demands for content creators to deliver various types of content for online audiences — bringing more jobs to more people. The above quality of work like in any industry lures more pay and career opportunities.

This leads us to the question, "how to become a successful content creator?".

how to become a content creator

A little disclaimer here: the tips that I'll be sharing below are driven from my experience and from experiences of content creators I've been following online and have mentored me in this area of content marketing — content creation.

Before we answer the question "how to become a successful content creator?", let us first define what a content creator is.

 

What is a Content Creator?

A content creator produces material for a target audience that serves both a user purpose — entertainment or educational, and a content marketing purpose — generating brand awareness, product/service purchase or brand loyalty. The content he or she produces takes many forms including blog posts, videos, visuals, and audio.

How to Become a Successful Content Creator?

There is no one surefire formula in achieving success as a content creator. You can't box content creation with limited ideas. However, there are certain principles and habits you can employ and adapt to your context in order to achieve the results you want for your content.

Let's start.

1. Get updated about the industry

Whether you are creating content for your own blog or for a brand you're employed with, reading the latest industry updates gives you an advantage.

By knowing what is currently happening in your industry, you can take things right into perspective, which helps in putting more insights into your content piece.

With stored knowledge, you can provide a different angle about the topic you're publishing — a twist that kills boredom for your readers.

Getting updated with industry news allows you to see new brands and new personalities you can also collaborate with for future content creation initiatives.

One way to put this into a habit is to use a tool to save articles for later reading or use. Rather than trying to squeeze time for reading when you're focused on a big task, why not use a tool to save articles you just stumbled upon. This saves you a couple of wasted unfocused hours.

You can use Pocket to save articles and pages you want later for viewing.

When finding activities to become productive, you can check your Pocket over the phone. Without too much time consuming, you get things done as a content creator.

2. Produce content regularly

Whether your piece is a video, audio (e.g. podcast), or text-based (article), be consistent in your production.

The way to achieve better quality in your output is to produce more content.

By consistent content production, you see points of improvement as you assess each one of them after the production (even during its distribution or promotion phases). You see how to make it better through the feedback of your consumers — readers or followers.

Quality control is essential in content creation and can be done more effectively if there is a good number of content pieces produced daily. Always strive for more content assets without sacrificing quality.

As a content creator, there are times when you feel like you can't publish any more pieces. That's when you need the inspiration to push you through.

Here are some materials that can inspire you to produce content pieces regularly:

Sidenote: During the Coronavirus, here are some good reads to help you with your content strategy: SiegeMedia's content strategy during coronavirus, and Moz' content ideas guide for every niche (what readers want during Covid-19).

Further Resources:

3. Curate content

Content anxiety is common to content creators. It happens due to the pressure of putting out too much content to fulfill editorial calendars of blogs. To overcome this type of anxiety means that you follow your content schedules without sacrificing the quality of output.

One way to fight against content anxiety is through content curation.

Content curation is the process of organizing and presenting outside content in a new, meaningful way.

Essentially, you are banking on other people's published content. Organize them to provide easy references and easy consumption to your readers.

You can start content curation by following brands and thought leaders in your industry with solid content assets.

You'll be able to find patterns of topics they produce that may be of relevance to current happenings in your niche. Curate them in a way that follows a content idea.

content curation example

By excelling in content curation, you don't have to cram with both quantity and quality of content.

4. Consider other content formats.

A content creator isn't only fixated on writers. Content creators can be podcasters, videographers, and graphic artists too. They produce different types of content but aim for the same purpose for the brand or site they're involved in.

The key to gaining more awareness of your brand is to tap other content formats that best suit your audience. If you're a writer, try and invest in producing audio content like podcasts. For example, have your written tutorials be recorded on videos to provide additional learning material to your text-based piece.

Understand the learning styles of your audience. Go to places where they normally engage in. You can use Reddit to see for what content format resonates more with your community.

subreddit cool guides

5. Invest in building your reputation and relationships

Regardless of whether you're working as an in-house or agency marketer or a freelance content producer, it is essential to build your reputation online.

The easiest way to build your authority is to participate in online community discussions, where you think you can provide people with your expertise.

Answer niche-relevant questions on the forum and on community sites like Quora. You can use Ahrefs to discover specific questions that are constantly receiving visits from people. Simply reverse engineer by plugging in Quora website and go to organic keywords

ahrefs quora organic keywords

Start connecting with other content creators and thought leaders in your space. Build authentic relationships. You may never which one of them can help you further advance your career in the future.

Seek Continuous Improvement

Definitely there are other more principles, ideas, and methodologies to become a successful content creator in today's time.

However, one that is foundational is to seek continuous improvement. It's a never-ending process to know what works in content creation and how to effectively distribute those assets to other places.