The reality is not all industries are fun to create content with.

There are what we call “boring industries” that you won’t take much pride in content creation and promotion.

But that’s just because you find it boring doesn’t mean there’s no way to pursue linkable asset creation.

how to create link assets boring niches


In this post, we’ll discuss three ways to create link assets in boring industries.

1. Generate Safety-Focused Content Ideas

Topics on safety have never been more linkable than ever before. Particularly, in this Covid-19 season when people are experiencing tough times, producing content for safety can help your site earn natural links.

Start generating safety resources, including MSDS.

Material safety data sheets (MSDS) are documents that contain information on the potential hazards (health, fire, reactivity, and environmental) and how to work safely with the chemical product.

These may be a little bit industrial or too technical as you think, but safety-focused content just like this can generate tons of links.

Another way is to tap the safety needs of your target audience.

Safety needs, this pertains to four types:

  • Financial
  • Emotional
  • Physical
  • Social

Depending on your industry, you can think of ways on how to create content that gives information on any of the four safety needs.

By simply using common sense, you can think of ways on how to generate content ideas quickly.

Lift Maintenance Example

For example, if you’re working on a “lift maintenance” — social safety is of top priority.

A content that answers “what to do you do if you go to get in an elevator but see someone else is already in it?.

An even shorter version of link asset would be this: “Social Distancing Inside an Elevator”.

Insurance Example

Another example is the insurance space.

Any information to help a specific group of people stays financially safe during economic hardships is a great content idea.

Start thinking of ways on how to teach people with saving, making, and spending money. By looking at financial safety as your main agenda for link assets, you can quickly generate ideas for yourself.

Learn from highly linkable assets in boring industries.

You don’t have to reinvent the wheel all the time. Find content pieces that have gained massive links in the past — to give you some inspiration as to what format of content works.

Here is a good example of an interactive guide on home protection. It deserves the title, “ultimate guide”, as the link asset covers information in a very visually appealing manner.

home protection guide

home protection guide 2


By looking at what other successful content creators in their respective industries, you can replicate some formats and methods of creating content and apply it contextually to your own brand.

2. Appeal to Educators

The best way to build edu backlinks is to appeal your content to educators.

Educators are looking for link assets for targeted audiences, including:

  • Comprehensive cheatsheets
  • Job-seeking guides for students soon to be working in your niche
  • Faculty member discounts and deals
  • Research-driven piece featuring educators and practitioners

By building link assets targeted to students, faculties, and expert practitioners in the academe, you’ll get chances of creating backlinks from high trusted websites — particularly, from .edu websites.

libguides keyword search results

You can proceed to find resource pages that fit your link assets. Reach out to them and share them with your content piece. There are many library guides on different subjects that will be niche-relevant to your space.

You can check out these guides on broken link building and resource page link building to learn more on how to leverage links from resource pages.

You can also collaborate with current contributors to edu blog sections. These are regular writers for the edu blogs that are giving out information for their readers.

northeastern university edu blog

By learning about their writings, you can identify if they’re externally linking to references outside their own webpages. This way, you know if you have chances of getting editorial links from their future content.

Start reaching out to them and share the link of your link asset.

For example, this energy plan comparison website produced an animated guide to the science of wind turbines.

save on energy guide

save on energy guide 2

Because of its design and well-meaning technical information, it got links from edu blogs — increasing the visibility of the content to its intended readers.

3. Develop Newsworthy Data-Driven Content

If you think your industry is boring, why not check out some data available online and see how you can turn them into amazing content pieces?

Here is a list of data sources you look upon some information relevant to your brand.

list of data sources

You can also learn from how other data-driven content has been putting information out there and to make your link building campaigns more effective.

villain hideouts infographic

Going back to our previous example of a lift maintenance company, you can apply the same concept.

You can research on interesting lifting things and compare them in apples to apples way. Design the piece with styles to make it more attractive to content consumers.

Always make sure you do some research first for any data you’ll be putting out on your blog. That may be apparent, but I find content creators lacking the diligence to sift through information — leading to mediocre content work.

Your Niche May Be Boring But Don’t Be a Boring Content Creator

Pursue excellent content creation despite the lack of energy and creativity to find “fun” in creating link assets.

What I’ve shown you earlier may give you insights into what type of content will best work for your industry. Be more diligent in tapping existing linkable markets. It’s one of the best ways to start your link campaign for a boring industry.

Start with that. Learn from other brands that have successfully produced high performing link assets.