How to Use Reddit For Search and Content Marketing

by Venchito Tampon Jr | Last Updated on March 2, 2022

With 330 million monthly active users (source), Reddit is a great place for traffic generation, additional content visibility, and content ideation.

By taking every initiative seriously, you’ll get the maximum benefits from diving into how Reddit marketing works.

You would tap an incredible amount of feedback from users who are eager for new content in their specific industries and have the potential to distribute a content piece worth sharing.

 

How to Find Subreddits For Your Content

Your success in Reddit content distribution is based on your own identification of subreddits that fit your brand.

I mean your brand, not your industry. Going generically with your industry for Reddit marketing won’t make it a huge success. Start identifying a demographic fit for the content you are producing.

 

The question is, how do you find subreddits for your content?

Reddit search

Reddit has good search functionality based on the keywords you input. Start with that.

 

It is best you can create a spreadsheet that lists down all possible subreddits you can check later on.

Google Reddit search

Besides Reddit search, discover deeply relevant subreddits on Google search itself.

 

You will see subreddits that you wouldn’t find in a Reddit search. Google will take subreddits where topical content has been submitted to, or has received good engagements — not always the case, but use this search methodology to add more subreddits to your list.

When you go to subreddits, you will also see related subreddits — which you can include to your list, as it fits.

Brainstorming with your team

Set up a meeting with your content team and try to tackle what topics you prefer to publish on your content.

Match those topics to available subreddits you discover.

Of course, the broader you get into your brand content strategy (in terms of content ideation), the more subreddits you can list down further.

Use Reddit websites to assess growing subreddits

There are new subreddits flying and growing an activity count.

You can use Subreddit Stats and Reddit Metrics to check any growing subreddits you think can be added to your Reddit spreadsheet.

Discover more with SiegeMedia’s list

SiegeMedia curated popular subreddits by industry. You can check out their list to find ones fitting to your brand.

Reverse engineer with Ahrefs’ organic keywords

At most, if you want to look for any subreddits, even specific Reddit discussion threads that are currently ranking for keywords related to your site, you can use Ahrefs Site Explorer.

Simply plug in reddit.com to Ahrefs, then go to the Organic Keywords section to find what keywords any Reddit page is currently ranking.

You can discover topical subreddits by searching for your industry keywords in Ahrefs search bar.

What to consider in subreddits?

Before we dive into specific Reddit marketing tactics, let me go over a few considerations you need to take in every content promotion or content marketing initiative.

Submission policies

Go over your list of subreddits and check each subreddit.

Look for sections about submission policies. There are subreddits that have a dedicated portion for that — letting existing and potential subscribers of what they should expect with some rules and guidelines for sub-communities.

There are subreddits with restrictive submission policies; others don’t have it included in their overview sections.

For the latter, that doesn’t mean you go to the subreddit and spam them regularly with your post links. Be careful not to do, or else your domain will be banned. 

Respect Reddit and its users.

Subreddit size

Subreddits plainly show their existing subscribers. This gives you an idea of how many eyeballs you can get when content is properly promoted in a specific subreddit.

But not only should you be looking for subreddit total subscribers, check also the next consideration:

Activity count

Activity count refers to how many people are currently online over their total subscribers.

Of course, people who go online during the time you visit the subreddit variably depend on timezone, day, time, and other factors. But this gives you a good assessment of the possible eyeballs you can get to your content.

Now, let’s go straight to different methodologies where Reddit can be extensively used.

How to Use Reddit for Content Ideation

Content creators can generate enough ideas when they care enough about the subreddits users’ behavior — what and when users post in a specific subreddit.

For instance, you can discover blog post topics simply by searching for any of these terms:

• how do you
• figure out
• I’m struggling with
• tips
• challenge

These are all leading words toward problems subreddit users want to get solutions or questions they quickly need answers.

On content formats

Subreddits have their own content formats users want to see and distribute to co-redditors.

You may opt to not just look at your industry-relevant subreddits, but try to replicate other subreddits’ content formats. This is one great way to be the first in your industry to have the content format popularized.

On headline edits

Copywriting is a must skill when creating content to fit your Reddit marketing strategy.

By writing headlines that quickly capture the attention of users, you increase the chances of more eyeballs to your content.

You can check out this latest Reddit research on some tips when writing headlines for Reddit content.

See more:

• Getting Blog Post Ideas
• Content Marketing Ideas for Small Businesses

How to Use Reddit for Content Promotion

Once you reverse engineer what type of content and which content idea has the potential to go mainstream in a specific subreddit, it’s time to promote the piece.

Understand the specific subreddit communities you want to engage in. Before submitting any post links, have a good grasp of the community’s behavior.

You can browse the past content types — images, Today I Learned, Ask Me anything, text submissions containing advice, questions, and even stories.

 

This means you don’t jump quickly to the subreddit and post a link.

There would be a period of time where you just learn the behavior of co-redditors, even ask questions to any Ask Me Anything portions to see how people interact.

By doing research, you don’t plan to ruin your content marketing strategy for Reddit.

See more: How to Promote Your Website Through Link Buiding

Care About The Community

Identify subreddits that fit your brand. Understand the behavioral patterns of redditors. Start sharing content that provides them value. Care about the community.

If you’re looking for an agency to help you out with marketing, you can check out our content writing and link building services.