ahrefs link building

How to Use Ahrefs For Link Building (Like A Pro)

In this new guide, you'll learn how to use Ahrefs for link building.

Even without experience using the SEO tool.

Even if you've been using Ahrefs for quite a while.

(I'll include lots of advanced strategies that I've never shared anywhere before).

Here's everything you'll discover in this guide:

Let's dive right in.

 

What is Ahrefs SEO Tool?

Ahrefs is a robust tool that can be used to perform backlink audits, conduct keyword research, analyze competitors, track organic visibility and find and quality link prospects.

ahrefs link building homepage

For this guide, we'll focus on activities related to link building.

If you don't what link building is, start first by reading this beginner's link building guide.

 

How to Find Backlink Prospects Using Ahrefs Link Explorer

Every link building campaign starts with finding websites that can potentially link to your business.

When finding link prospects, you can use Google and advanced search operators to discover blogs and websites to look after for links.

You'll surely discover hundreds of websites following this process.

But if you're looking for a scalable way of link prospecting:

You use Ahrefs.

Ahrefs has a Link Explorer feature to help you find websites linking to the URL or domain you've entered.

ahrefs link explorer

The URL you will enter can be a competitor of your business.

Since you'll enter a relevant competitor, you also find backlink prospects that are relevant to your business.

ahrefs link explorer competitor

You'll then see a bunch of websites linking to your competitor's website. This could be your possible backlink prospects for your business.

That's how simple it is.

You do this to every website of your competitors. And you'll find thousands, if not hundreds of link opportunities.

Now, if you lack ideas of who your competitors are.

You go to one feature of Ahrefs: competing domains.

Click "Competing domains".

ahrefs competing domains

 

You'll see all websites competing with your business.

Going back.

If you want to get all the backlink opportunities (websites linking to your competitor's website), click Export in the Backlinks feature.

How to Find Guest Blogging Opportunities Using Ahrefs

Guest blogging is the practice of contributing a content piece to another blog, whether that piece is an article, visual assets like an infographic, video, or any other content format. And get backlinks in return for that value.

Here's how to find guest blogging prospects using Ahrefs.

Enter a keyword in Content Explorer.

ahrefs content explorer

 

Add a filter for Domain Rating and toggle to see only "One page per domain".

ahrefs domain rating filter

Use the "highlight unlinked domains" function to highlight results from websites that haven't linked to you before.

Now, that gives you a list of blogs you can consider as guest blogging prospects.

 

How to Find Unlinked Mentions Of Your Brand Using Ahrefs

Not all websites that mentioned your brand would link to you. Some will do, others do not.

But for those who didn't link to you, what you can do is reach out to them and ask to link back.

Given that they've mentioned you, you have leverage for links by simply asking them.

So, how do you find these "unlinked mentions"?

Search your brand name in Content Explorer.

ahrefs content explorer enter keyword

 

Click the "highlight unlinked domains" button. And enter your domain.

highlight unlinked domains

Then, you'll see websites that mentioned your brand on one of their pages.

You can check out this guide on link reclamation to know how to qualify these brand mention pages and reach out to them effectively to acquire links to your site.

 

How to Find Podcast Opportunities Using Ahrefs

Podcasts are everywhere.

In your industry, there are podcasts you can get interviewed in, to bring your message out there to your target audience.

Using Ahrefs, you can find these podcast backlinks opportunities.

Find a thought leader or someone who've been guested on many podcast in your industry. This will be your starting point.

Look for his website and enter it into Ahrefs' Site Explorer. Go to the Backlinks report and search for their name.

find podcast thought leaders

podcast link opportunities backlinks report

This will give you websites where the person has appeared on.

You can learn more about this from this guide on getting podcast link opportunities.

 

How to Find Broken LInk Opportunities Using Ahrefs

Deadrot is something link builders can take advantage of.

Broken links on other websites are link building opportunities for your website.

Using Ahrefs, you can discover these broken links.

There are two approaches you can apply here.

First is by entering a competing website into Ahrefs' Site Explorer.

Then go to "Best By Links" and filter for "404 not found".

best by links 404 not found

 

Find any pages that linked to the 404 page by plugging it into Ahrefs' Site Explorer.

find links to 404 pages

These will surface you link opportunities you can reach out, and offer your resource as a replacement to their broken link.

Another way to find broken link building opportunities is by using Ahrefs' Content Explorer.

Enter a topic or keyword.

Then filter for "Only broken".

content explorer only broken pages

Set the filter for referring domains for a minimum of 50. This will give you linkable pages that you can recreate and publish on your website.

referring domains 50

How to Prospect For Resource Page Link Targets Using Ahrefs

There are a lot of resource pages available on the web.

Use Ahrefs to find them.

Enter a relevant keyword into Content Explorer plus a search operator, "inurl:resources" to find only pages with resources on its title or content.

computer addiction resources ahrefs

resource page link opportunities

How to Discover Content Syndication Opportunities Using Ahrefs

Content syndication happens when a content is re-published by other third-party websites.

As the content is automatically being republished, it gets more visibility on other more web places.

How do you find these content syndication opportunities?

First thing to do is to find a website that gets syndicated regularly. You can also find an author, content creator, or blogger who gets his article republished elsewhere.

Ahrefs now has an author feature to help you discover authors in your space.

Simply type any keywords in Content Explorer. And go to the Authors tab.

content explorer authors tab

Once you find an author who has a blog that gets syndicated. Paste the domain into Ahrefs' Site Explorer and go to the Backlinks report.

Search for "originally appeared on" in the "Include" box to filter the pages with titles, and content that includes that phrase.

ahrefs originally appeared on

 

Now, these are content syndication opportunities you can leverage for links.

 

How to Find Industry Authors Using Ahrefs

When people use guest blogging, they opt to look for websites and blogs.

A more strategic way of doing this is to find industry authors.

There are many things you can do when you find them, either you hire these industry authors to create content for you and distribute third-party content on other niche blogs.

Or get these industry authors to promote content published on your website.

Now, how to find authors in your space using Ahrefs?

Go to Content Explorer.

Click on Authors tab.

ahrefs authors tab export list

You can export the list to further assess each author.

You can then filter them by their number of followers, traffic value of their website, and average referring domains.

 

How to Monitor People Linking To Less-Deserved Content Using Ahrefs

Link building is a matter of giving value to a target audience.

If you can more value to linkerati, you get these people to link to you without hesitation.

If your ranking page isn't getting its deserved spot (not yet ranking number one), then either the competition for that keyword is too difficult, or your competititors' pages have more high-quality backlinks than you.

Besides making your content better to serve both search engines and search users, you would want to build more backlinks to your page.

You can reach out to people who linked to the top-ranking page.

A more strategic approach is to find any less-deserved content (people with lesser backlinks than the top-ranking page), but are getting continuously links from publishers.

Use Alerts feature of Ahrefs to send you alerts whenever people link to those pages.

alerts to less deserved content

As soon as you receive alerts, check each of them and see if your content deserves more of getting the link than your competitor.

Whenever you find it relevant and more feasible for your content to get links, consider reaching out to the linker and share your content.

 

How to Find Fresh Outreach Prospects In Your Industry Using Ahrefs

You need to find an outreach angle when reaching out to potential linkers.

Whether that's an interest of the prospect you're tapping into, or as simple as describing your content from a unique angle.

One way to get more responses and link placements from your outreach campaign is to ping them about their most recent content piece.

Oftentimes, people reach out to bloggers about their old articles (most of the time, articles from years back).

Those bloggers obviously may or may not care about their old articles, unless they find it interesting to update them.

So you want to be looking for people who've recently just published their content.

Why is the case?

These are people who are more receptive to suggestions as they're in the positive mode of receiving feedback for their recent content.  So that means you have a higher likelihood of receiving responses from them.

How to find fresh outreach prospects in your industry?

Enter a relevant topic (a topic of your content) in Ahrefs' Content Explorer.

Set filter for "Published last 90 days". Then, set a minimum "Website Traffic" from 1K, and "Domain Rating" of 60-90.

ahrefs fresh outreach prospects

 

Check "Exclude Homepage" to avoid seeing multiple pages from the same website.

ahrefs fresh outreach prospects metrics

These are fresh outreach prospects in your industry that you can reach out to for content promotion.

 

How to Discover Link Targets With Potential To Bring Referral Traffic

One of the best types of links is links that can generate referral traffic to your website.

Not only you'll get the benefit of link juice from a relevant website to help you rank in search, but you'll also receive relevant traffic who can be your potential customers.

Now, how would you be able to find these link targets?

Enter a relevant topic on Ahrefs' Content Explorer to see pages that mention your topic.

Then set the minimum search traffic filter to 500.

ahrefs content explorer website traffic 500

Export the list and consider them as your link prospects.

outreach prospects traffic 500

How to Qualify Backlink Opportunities Using Ahrefs

Not all backlink opportunities are relevant to your business.

Not every website is worth pursuing.

That's the reason why you have to qualify sites or specific pages before you reach out to people who own them.

Link qualification helps you to maximize your resources and efforts in link building.

The better you qualify, the less time you spend reaching out to websites with no relevance and business value to your site.

What are some criteria to consider when qualifying backlink opportunities?

First is contextual relevance.

Check the website and see for yourself if the website is topically relevant to your business.

Let's say you're looking for a guest blogging opportunity in the personal injury space.

The most relevant opportunities are personal injury blogs.

If you sell beauty products, your most relevant backlink opportunities are beauty blogs, lifestyle blogs, and mommy blogs (with topics on beauty for mommies).

Second thing you should be looking at is: Authority

This is where Ahrefs comes in.

Ahrefs has an authority metric, called Domain Rating (DR) and URL Rating (UR) that shows you how authoritative a website is (measured on a scale from 0 to 100).

ahrefs domain rating

 

There are two things you can do when qualifying backlink opportunities using Ahrefs:

Manual approach and Ahrefs' Batch Analysis feature.

You can qualify websites manually. Go to the website. Click on Ahrefs tool button (make sure you install it on your Google Chrome Extension).

Or do it using Batch Analysis.

Collect all URLs of your backlink opportunities.

Copy and paste them in the Batch Analysis box. You can enter up to 200 URLs.

Let's say I'm going after guest blogging opportunities, what I'll be pasting in the box are all websites I'm going after for guest blogging.

After pasting all these URLs, click the dropdown and choose "domain with all its subdomains" option.

ahrefs quick batch analysis

 

This is important if you want to qualify a backlink opportunity as a whole (not just as a single page).

Now then, you'll see a bunch of data you can use to assess whether a website is good or not.

Basic metrics you can look at from this Ahrefs data:

Organic Search (Traffic)

The monthly organic of the website from search. The higher this metric, the better opportunity because you know that it ranks for its target keywords in Google. This means that if you get backlinks from the website, it could bring visitors to your site through the link.

Ahrefs Ratings (DR)

The higher this metric is, the better. We recommend as a link building agency to have a benchmark of at least 30 (DR of 30 and above). Not too high, but not too low to see if there is enough authority on the website.

Referring Domains (Total)

The total number of unique domains linking to the target. The higher it is, the better. This means that there are other websites that have votes of confidence in your backlink opportunity.

There are a lot of other factors you have to consider when qualifying backlink opportunities, but what I've shared would be enough to help you start with link qualification.

 

How to Qualify Link Prospects Better Using Ahrefs

Besides using contextual relevance and authority metrics (like Ahrefs' Domain Rating), you can qualify link prospects in a more detailed way.

Using Ahrefs, you can check websites if they have been penalized.

While we don't have data to see if they have been hit by a penalty unless we got a direct access the website's Google Analytics.

However, there are clues when you assess further the website.

You can use Ahrefs to see the website's search organic trends or performance.

check backlinks better search performance-ahrefs

 

If you see drops in search traffic, you may want to investigate further.

You can't simply conclude the website has been penalized.

Look through the date where the drop began.

Check using Moz calendar of algorithm updates to see if there are any big updates on that date.

Remember that Google is constantly changing its algorithms to serve its search users better.

moz google algorithm updates history

 

Another thing you need to check is if there are any website revisions during that date.

If there is a website redesign, it may have caused technical errors that led to a traffic drop. Use Wayback Machine and go through the date when you've seen the search drop-in Ahrefs.

ahrefs check backlinks wayback machine

 

One last thing:

Know the seasonality of the website's traffic. There are on and off seasons in certain markets. This means that if a website sells seasonal products, it's understandable the website will experience drops in its search performance.

seasonal products

How to Know If Your Outreach Prospect Has Linked To You Before?

In outreach, it is best if you can identify if your prospects have linked to you in the past.

There are two reasons for this:

First, you may reach out to them later, if you prefer to prioritize websites that haven't given you links yet.

Second, if you see that getting recurring backlinks from them benefits you, consider them as your current outreach prospects.

Now if you need to see if a website has linked to you before.

Enter the website of your outreach prospect in Ahrefs' Site Explorer.

Go to "Referring domains" report. And include your brand or website in the search bar.

ahrefs referring domains link to website before

There you'll quickly find all the pages linking to your website or have mentioned you.

 

How to Discover Linkable Content Topics Using Ahrefs

One reason why people link to a website is they see content worth referencing on their pages.

So creating content that people would love linking to is a great way to increase backlinks to your website.

Content creation is not a requirement all the time. But if you want to scale link building, do it with a strategy.

Use Content Explorer feature of Ahrefs to find linkable topics in your industry.

Start by entering a keyword or phrase (your topic) to search for their database of over one billion web pages.

Your query matches what you choose in the dropdown options:

ahrefs content explorer parenting tips

If you're starting out, it is best to choose "Everywhere" to let the tool explore more pages on the topic. 

Go to the bottom section and "Sort by referring domains". This allows pages to sort from highest to lowest referring domains.

ahrefs filter by referring domains

To say that a topic is linkable, a good count is at least 100 referring domains.

For other industries, you may not able to find more than the number, but you get the point.

You should be able to find topics with a good number of referring domains.

 

How to Find Skyscraper Content Opportunities Using Ahrefs

Skyscraper technique.

Creating a 10x content that's better, longer, and more comprehensive than other competing content on the topic.

It starts with finding what topics you can create yourself.

Use any of the three features of Ahrefs.

A. Ahrefs' Content Explorer

Enter a relevant topic into Ahrefs' Content Explorer.

Set the minimum 'Referring Domains' filter to 50, to give you websites.

You can add a language filter to get only pages in your target language.

ahrefs parenting tips content creation

 

Consider checking the Traffic Value of each page in the list, as it gives you an idea of the value of the topic and page related to your business.

B. Ahrefs' Site Explorer

Plug in the URL of an authoritative website (in your industry) into Ahrefs' Site Explorer.

Go to Best By Links section. Set the filter to "200 ok". And sort the list by Referring Domains.

ahrefs best by links site explorer

This will give you an idea of what topics are linkable in your industry based on the highest linkable pages of an industry website.

C. Ahrefs' Keyword Explorer

Enter a broad industry keyword into Ahrefs' Keyword Explorer.

ahrefs keyword explorer keyword difficulty

Set a minimum of Keyword Difficulty to ~40. Based on Ahrefs' calculation on KD, the top-ranking pages for high-KD keywords have lots of backlinks.

You can check ranking pages for each of the high-KD keywords. See if they have a good number of referring domains.

ahrefs serp overview referring domains

How to Look For "Definition" Keywords Using Ahrefs

Today, most searches for definitions show a featured snippet.

google what is a fever dream

Google pulls this information out from one of the top-ranking pages.

Now, that is an opportunity you can maximize in your content. You could appear in the snippet section if you have a definition of a term on your page.

If you have pages currently ranking for your target keywords, you may want to look if they rank for the definition of terms.

Here's what you can do:

You can enter your domain into Ahrefs' Site Explorer.

Go to the Organic Keywords section, then filter for top 10 rankings with featured snippets.

ahrefs organic keywords what is

Next thing is you filter for "what is" and "what are" keywords using the Include filter.

Check through your pages that are currently ranking for these definition keywords. Add sections for  "what is" or "what are" content. Make sure there's a relevant definition of those terms on your page.

 

How to Discover Content Types That Get Links In Your Industry

When you look for content topics to write, you also want to know what content types or formats that receive the most backlinks.

That way you can create a content piece that is both consumed best by your target audience and best linked by other people.

How will you know content types that work?

First, find any big publishers in your industry.

Then enter the domain URL into Ahrefs' Link Explorer.

Go to the Best Pages by Link report.

Look for any patterns of the content format that gets links most often.

ahrefs best pages by incoming links

How to Find Videos With Potential To Attract Search Visibility Using Ahrefs

Video marketing gives one of the highest yields in terms of building brand awareness and gaining new followers and visitors for your website.

Here is how you can look for videos that have the potential to attract views from Google.

Go to Ahrefs' Site Explorer and enter Youtube. 

Go to the "Organic Keywords" report. Then add a relevant keyword or topics to the "Include" filter.

ahrefs youtube organic keywords

There you'll surface video topics that get on the top of Google when you search for them.

 

How to Know What Attracts The Linkerati

There are certain pages and topics that receive the most attention from linkers.

A more advanced way of finding what makes them tick is not only looking at the "Best By Links" section of Ahrefs.

If you enter a website into the tool, you'll find what pages they get the most number of links.

However, that's not to account for the velocity of their link building campaign. That means, if they're doing link building effectively, you'll likely see a steady growth of links.

You don't just see the Best By Links section, but also find some time to get more insights from the Best By Links growth.

If you try to reverse engineer a competitive content to know what attracts the linkerati, use Best By LInks growth for that. This feature of Ahrefs doesn't just show you what worked in the past in terms of link attraction, but what also works today.

ahrefs best by links growth

 

A steady link growth implies you have a content type and topic that captures attention from linkerati continuously.

 

How to Make Your Content Better By Knowing Why People Link To Ranking Pages

Content creation is not a one-time hit wonder.

You don't stop just because you create one.

But you continuously update it to better serve your target readers.

One way to make your content more powerful is to understand why people are linking to your competitor pages.

When you get insights as to why link to them, you can go back to your content and add insights to your page.

Here's how to do it.

Get one of the ranking pages for the target keywords you're trying to rank for. Enter the domain into Site Explorer.

Go to Anchors report. In here, you'll see what anchor texts people are using when they link to this page.

ahrefs ketogenic link anchors

 

You'll then see anchor texts not commonly used by other people.

Look deeper and try to understand why by going through each of the pages linking to the content.

For instance, one reason the page gets a different anchor text because the author has a new section for the page he needs more references on a sub-topic.

You see:

Knowing why people link to certain pages can give you insights as to what sections to add to your content to make it better for your target audience.

 

Conclusion

I hope you got a ton of value from Actionable Tips On Using Ahrefs For Link Building.

Now I’d like to hear from you.

What tip from today’s post are you going to try first?

Do you want to try discovering linkable content topics using Ahrefs?

Or maybe want to try knowing if an outreach prospect has linked to you before?

Either way, let me know by leaving a comment below.


linkody review

How to Use Linkody For Backlink Analysis and Monitoring

In my years of experience, I would say that there isn't a one-stop-shop of tools for SEOs and link builders.

Using a variety of tools for many link building tasks, for example, depends on what makes each tool more suited for a specific function.

Since checking of new and existing links that have become part of our daily tasks as a link building agency, we know of one tool that makes backlink monitoring and backlink analysis made simple.

linkody review

 

What is Linkody?

Linkody is a SaaS tool for backlink monitoring, analysis, and reporting. Since 2011, many marketers and SEOs have used the tool to monitor their websites' backlinks and even their competitors' backlinks. Simply plug in the domains of your site and your competitors and you can immediately check for all the backlinks with their corresponding metrics. The tool has the ability to run the reports for you — an ease if you've got multiple clients working with.

How Does Linkody Works?

Once you sign to Linkody, you can add your domain and your competitors' domains for analysis.

linkody add competitorWhat I liked about Linkody is its ability to integrate with other tools such as Ahrefs. This gives the platform the capacity to get an appropriate metric for each backlink.

linkody connect with ahrefs

I'll be using a free account to see what the tool gives through its features.

Analyze backlinks with metrics

When you click on 'Links', it supplies with a list of all the backlinks of your site.

linkody links tab

Now, Linkody only gives 3 months of data of all links if you're a free account. If you wish for an extension of let's say 6 months or 1 year, it would you to upgrade your account.

That being said, you can have details you need for links including:

  • Exact URL of the link
  • Landing page (page linked to by the backlink)
  • Anchor text
  • The date which links was discovered
  • No-follow or dofollow
  • Moz DA, Spam Score
  • TLD and IP

Like any other tool, there are advanced filters that you can use to only include links that meet certain criteria (last live from 1 month ago).

linkody advanced filters

Landing page error is a quick feature to find out any landing pages of your site (where links are pointed to). You may create another page of the site and redirect that landing page error URL. Build new links to the new landing page.

linkody landing page errors

You may also want to use tags for quick filtering in the future. You can add tags for type of backlink (comment, round-up, guest post, etc…), sites/domains you've reached out matching your existing list of outreach prospects, and other important filtering analysis for both link search and outreach initiatives.

Track and monitor backlinks 24/7

Performing many SEO tasks is crucial to a marketer. That said, one should find ways to automate significant reports and data.

Linkody notifies you of any new backlinks acquired by your site and any lost backlinks. This allows you to give updates on the progress of your link building campaign.

As a link building agency, that progress report of new links matters to SEOs as you can assess the time duration (days or weeks) it takes you to get a single link from the time you've started your blogger outreach campaign.

Giving alerts also helps in making tweaks of your content according to what specific linkers are receptive to. Either you'll add additional content formats to serve the linkable audience better or make more of the same content format that appeals to the link market.

From given reports, you can get insights and make decisions to further develop your content and achieve more success in general for your link building campaign.

Get insights from competitors' backlinks

Competitor backlink research is an essential SEO task, which gives you an overview of your linkable audience market and valuable insights to your current and next set of actions in terms of content creation and outreach.

Linkody allows provision for backlinks reports for your competitors' domains. Details of your site's backlinks (metrics, landing page, anchor text, etc..) are also the same thing Linkody offers for your competitors' backlinks.

linkody competitor links

Given the list of links are sorted from the recent date the link was discovered (December 17, 2019 - since the time of this writing), you can learn insights as to the latest link building campaign your competitors are doing.

Those latest links could inform you of the type of relationships your competitor has built with its linkers — which will then provide additional insight as to the link acquisition strategy used.

For instance, if you've seen multiple links from the same website on high-quality guest articles, that itself forms a regular column for guest posting which you can tap as a guest blogging opportunity.

Identify low-value backlinks

In our guide about bad links, we've shared how to determine if a link is good or bad. Here are some of our considering factors:

  • Contextual relevance
  • Traffic
  • Traffic location
  • Link placement
  • Anchor text distribution
  • Metrics

You can have a few of those factors checked through Linkody (anchor text, metrics, etc…). By doing so, you can make a decision about which kinds of backlinks to avoid in your future link endeavors. 

Link Analysis Made Simple

While there are a lot more features needed to add to Linkody, its free access offers many considerations and insights where you can take action for the full development of your link building campaign.

Link analysis isn't easy but can be made simple by gathering data, filtering what's needed, and taking insights into action plans. Isn't it what continuous improvement for a campaign is all about? 


semrush seo writing assistant

How to Use SEMRush SEO Writing Assistant for Content Optimization

Content optimization is a process of optimizing a webpage to best serve its intended users by fixing technical issues on the page and improving the copy of the content for better search performance.

There are many tools to help you with content optimization.

For today, I'll focus on one SEO tool that is very handy to use for publishers, bloggers, and other content professionals optimizing their content: SEMRush SEO Writing Assistant.

semrush seo writing assistant

 

What is SEMRush SEO Writing Assistant?

SEMRush SEO Writing Assistant is a smart extension for everyday use of content specialists. It offers recommendations straight from what it calls, 'SEO Content Template' (SCT). It provides recommendations and analysis based on the top 10 pages ranking for a given keyword.

How Does SEMRush SEO Writing Assistant Work?

Many content writers are confused as to who they should serve: search engines or users.

With many debates, the best answer is both.

And you can actually do so. With SEMRush SEO Writing Assistant, you can have the ability to check the SEO potential of a blog post — meaning how well it'll rank for your target keyword.

While maintaining the quality of the piece - conciseness, flow, context, you also want to make sure it includes keywords and related terms for better search performance. This would allow your page to serve both search engines and its users.

SEMRush SEO Writing Assistant is a reliable and handy tool. It’s very useful as you don't have to sign in to your SEMRush account every time you want to use it.

Features, Details, and Pricing

The main question for every content creator trying a content product is, "what does the tool gives me?".

Here are the features of SEMRush SEO Writing Assistant:

FEATURES AND DETAILS

Overall score

This shows you the general quality of an article. It is calculated based on four metrics: readability, SEO, tone of voice, and originality.

semrush seo writing assistant overall score

Readability

Readability is the ease in which a reader understands your text (readability score). It covers four things:

  • Plain language. This refers to how the text corresponds to the basic reading level of a person (reading ease score).
  • Target words. This is based on the average words used by the top-ranking page for the keyword.
  • Title issues. Is your title present in the most important places of your content?
  • Content Issues. Do you have long paragraphs that need to be cut? Any hard to read sentences need to be rewritten?

SEO

In the SEO section, it only covers keywords, alt attribute of images, link issues, and title issues.

  • Target keywords. The tool will let you know if you're using keywords at least once in the entire content. This is SEO 101, yet most bloggers don't apply this.
  • Recommended keywords. Enrich your content by adding semantically-related keywords, primarily based on the top 10 ranking pages.
  • Alt attribute issues. Do your images have alt-attributes?
  • Link issues. Do you have external links in your content? Are these links functioning or broken?
  • Title issues. Have you used your target keywords?

Tone of voice

The tone of voice is how you say your message, including the choice of words, their order, rhythm, and pace. The tone of voice of your content could be very casual, very formal, or anything in between

Consistency in a tone of voice measures how well you did maintain the tone of voice across your content. SEMRush SWA gives you a list of the most casual sentences as well as the most formal sentences.

Originality

This feature gives you the total percentage and number of copied words from identified content sources. The originality check is based on the Copyleaks Plagiarism Checker.

PRICING

SEO Writing Assistant tool is already included in the SEMRush toolkit. However, based on the plan that you purchase, you are only allowed a certain number of usage for the features.

semrush pricing table

For example, if you are using a Guru account, you can use 800 SEO content templates every month. While if it's a PRO account, you can only have 1 content template.

Meanwhile, plagiarism checks are not allowed for a PRO account, but for Guru subscribers, you can have 5 plagiarism checks every month.

How To Use SEMRush SEO Writing Assistant?

There are two ways you can use SEMRush SEO Writing Assistant: adding a Google Docs Add-on or installing SEMRush SWA Wordpress plugin.

Google Docs Add-on

semrush writing assistant google doc add on

Install the SEMRush SEO Writing Assistant as your Chrome Add-on.

semrush swa google doc

Once you install it, click Add-ons in your Google document, then choose SEMRush SEO Writing Assistant.

You have to sign in to your SEMRush Account to get started with the tool.

Wordpress Plugin

You can download this Wordpress plugin and upload it to your plugin files.

semrush swa wordpress plugin

Another method is to simply search the plugin directory for SEMRush SEO Writing Assistant plugin, and click install.

Below your content draft, you'll see a section for SEMRush SEO Writing Assistant.

semrush seo writingassistant wordpress section

I highly recommend you use the Float mode. This gives you the freedom to see both your content draft and SEMRush SWA at the right side of your Wordpress screen.

semrush swa float mode

SEMRush SEO Writing Assistant in Action

The basic content optimization based for most content creators is adding target keywords in the title of the page, header tags, and to include those keywords as often as it can be (contextually) in the content.

Content optimization doesn't stop there. With Google being more and more intelligent in understanding the context of the page, you have to optimize your content for LSI keywords.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. (source: Backlinko)

SEMRush SWA does the legwork of giving you what related industry terms to add in your content. You can go straight edit your Wordpress draft, and contextually as it fits, incorporate fitted ones.

semrush swa recommended keywords

You also want to make sure entities that will give more context in your content page are being added. SEMRush SWA doesn't show you all, but in my own testing, it gives you a few entities (names, personalities, brands, institutions, etc..) that could add context to your page. Those recommended keywords shows semantic relevance to your page.

semrush swa entities

The length of paragraphs matter in search rankings. There is an average word count of rankings pages for your target keyword you can hit with your content — ensuring you have a chance to compete for the top ranking.

semrush swa wordlength

Readability is important for users. You don't have to make your content complex to consume. Depending on your users' reading level, you want to make your content as readable as possible to general, yet targeted audiences.

Splitting long paragraphs, rewriting hard to read sentences, and simplifying complex words to make the content readable is highly recommended.

Lastly, what I liked about SEMRush SWA is its SCT or SEO Content Template, giving you an extended list of recommendations to further optimize your content.

semrush swa download seo content template

You may also schedule content optimization in your calendar through the SEMRush platform. Rename your activity title and choose the date and time you want to focus on optimizing that certain content piece.

semrush content template schedule calendar

Further Reading:

Key Takeaways:

While there are many initiatives to execute in every SEO campaign, one you shouldn't ignore is content optimization.

Optimizing existing content assets is just as important as publishing new pages. SEMRush SWA can be a handy and useful tool to speed up recommendations for content optimization.


voilanorbert

How to Use VoilaNorbert For Linker Outreach

Outreach is a critical part of any link building campaigns given that this is where you have to ensure your prospects are pitched carefully with extreme value for them.

With so many tools to aid your outreach process, it's so hard to identify which ones actually help you move the needle in every initiative of the campaign.

There is one web product that's been available in the market to help you with finding someone's email addresses, email verification, and scheduling email pitches.

It's VoilaNorbert.

voilanorbert

What Is VoilaNorbert?

VoilaNorbert is a lead intelligence software that allows you to find new email addresses of people you are trying to pitch, verify the validity of those emails, and/or schedule emails at your preferred date and time. 

Features, Details, and Pricing

Unlike other outreach tools that have tens of features, VoilaNorbert focuses on three core uses.

The first is finding leads.

Find email addresses

VoilaNorbert helps you discover and collect the corporate emails of decision-makers of businesses you're trying to get in touch with. It also helps you find email addresses of publishers, bloggers, or any content creator you are looking to pitch for content publishing.

Finding email addresses can be done manually. Go for each target website or page, skim through it, and keen an eye on a section that tells you the right contact person and email address to contact. Copy and paste it to your spreadsheet and you're done.

That is the most basic way of doing it.

However, doing it on a scale of hundreds and thousands of prospects will consume so much time you could otherwise spend on crafting an email copy that gets their interests.

Furthermore, if you're working on a scalable link building strategy, i.e. guest blogging and broken link building, it's vital to find a tool that will get things done very quickly — as in the case of collecting important contact details of outreach prospects.

Verify emails

Did your emails fail to receive responses from your link targets?

It's probably not because your email pitch is crap, but that the email address isn't valid anymore -

VoilaNorbert gives you the ability to validate emails in real-time. Doing so, you can now reach real people and expect replies from them.

There are tools that function just like that — verifying email addresses. But if you're looking for a flexible one that does both two core functions straight from the platform: finding email addresses and verifying them, VoilaNorbert is the best fit for you.

You can have both functionalities without having to leave the platform.

Enrich contacts

Enriching contacts is sending emails to target link prospects with the right message at the right time they'll be more likely to see and read your email message.

It's important to have a good understanding of what makes an email message effective, especially in aiming to get organic links.

One principle you can apply is the A.I.D.A model, which is an acronym for Attention, Interest, Desire, and Action. Make sure you have these elements included in your email pitch — to make it strong enough to entice responses from your link targets.

Here are some resources you may find valuable to improve your email copies:

How Does VoilaNorbert Work?

Sign up to get your first free 50 leads.

voilanorbert register

Once you've confirmed your registration, you can now login to the tool.

You'll then see the features of the tool. Let's talk about each of them.

voilanorbert features

Prospecting

There are two prospecting methods: manual and bulk.

voilanorbert manual prospecting

With manual prospecting, you simply have to enter the name of the contact person and the domain URL of the website. Then click, Go Ahead, Norbert!.

As for bulk prospecting, you have to upload your CSV file with columns for Names and Company Names.

voilanorbert bulk prospecting

What I liked about VoilaNorbert is that it gives you a sense of the validity of the email by showing you a green color for a high percentage, an orange one for mid, or red for a low percentage of validity.

Furthermore, if you wish to send an email straight from the platform, you can do so by clicking the Mailbox button.

voilanorbert email straight from platform

Link builders should look for ways to improve their productivity. In finding email addresses, VoilaNorbert saves you enough time with its Chrome extension tool.

voilanorbert chrome extension

If you're on your target page, simply click the VoilaNorbert tool at your toolbox. You can use it immediately to find the right email address for that page. It's a handy feature that keeps you highly productive in your email finding process.

You may want to check out this guide on top Gmail extensions you can use for linker outreach, and link building in general.

Validation

To avoid failed messages and ensure you're making the cut through every email pitch you send, it's important to validate email addresses.

Other  important reasons to include email validation in your outreach process:

  • Reduces time spent pitching invalid email addresses.
  • Easily diverts efforts to finding secondary emails, in case the primary email address collected is invalid.
  • Clean input in a spreadsheet or on an outreach platform — leading to a more organized outreach workflow

With VoilaNorbert, you can verify emails based on the number of emails you need. This is a good feature that differentiates it from its tool competitors — as it saves so much money if you're into a small outreach campaign.

There are three ways to validate your emails:

  • Upload a CSV file
  • Copy and paste email addresses from a spreadsheet
  • Use connected integrations from other sites/tools (i.e. Mailchimp, Hubspots, or Mailshake).

voilanorbert email verification

One important note here is that there are emails that will be marked as "Risky" when you start verifying emails. These "risky-marked" emails simply mean that there's a high chance of bounce for that email address.

VoilaNorbert verifies the connection to the mail server owning the email address. If it's not established properly, it is marked with red color and/or risky. The tool has proper functionalities to ensure proper accuracy of email validation — giving you the confidence in the results.

Enrichment

In crafting email copies for link building outreach, it's important to include details that matter to your recipient. You can do that by having an overview of their interests.

It's easy to check a Twitter profile, get a sense of what the prospect is up to, his or her location, and what can make you engaged with him/her in your email pitch.

The thing is, if you're doing it on scale finding each and every social account of prospects, it may not be a good investment for your time.

VoilaNorbert helps you with this matter.  It can fetch the current job title, employer, location, and even social networks of the person behind the email you're verifying.

This quick feature gives you the ability to know more about your link prospects and not just spam them with another generic pitch.

voilanorbert enrichment emails

Best Alternatives to VoilaNorbert

I highly recommend that you use VoilaNorbert in doing outreach tasks efficiently (finding email addresses, email verification, and initial email pitching).

In case, you're not satisfied with its features, here are two alternatives that you can try out:

Hunter

Our link building team is heavily using Hunter as part of one of our email finding tools. It lets us find email addresses in seconds.

With over 200+ million email addresses indexed, Hunter already has effective search filters and scoring to give you a list of email addresses that you need for the right context.

Clearbit

Clearbit has a deep data engine that's very efficient for lead generation processes. If you're looking for integrations into many platforms, Clearbit's functionality is a good try for you.

Whatever tools you use, whether it's VoilaNorbert, Hunter, or Clearbit, you can leverage them for core outreach initiatives for whatever campaign that is - blogger outreach, influencer outreach, or other types of outreach campaigns.

Finding Email Addresses and Validation At Scale

It doesn’t' hurt to try VoilaNorbert for your linker outreach campaigns. Being able to collect email addresses and validating them in minutes is a huge legwork any link builder aims for.

Validating emails is another micro process that will make a huge difference in how your email outreach results turn out.

Those two processes: finding email addresses and email validation are critical success factors in email outreach.

However, it's important to know which parts of the process need your most precious time and attention. Those are crafting email copies with personalization and value proposition.


link hunter review

LinkHunter Review

Every link management campaign requires the use of tools to facilitate activities in link prospecting, qualification and outreach.

These tools can help scale link building tasks by semi-automating repetitive actions, by filtering domains and pages using certain metrics and by exporting necessary data into spreadsheets (for further filtering and qualification).

In the past, I've reviewed some link building tools, which I highly recommend, Citation Labs and Ahrefs. You can check out my individual reviews about them. 

Today, I'll cover another link building tool that I've been testing and using for some of my personal projects.

Introducing LinkHunter…

link hunter review

LinkHunter is one of the recently launched link building tools that is founded by my good friend, Jeff Oxford. He has several years of experience handling eCommerce websites and enterprise brands such as Mastercard and Belkin. 

This only ensures that he can effectively cater to a huge market of SEOs by addressing the need for lack of tool's features that'll best help improve effectiveness and efficiency of link building campaigns if integrated to LinkHunter.

Let me show you how the tool works.

After you sign up and sign in to the tool, you can quickly see the overview of your campaigns.

link hunter choose campaign type

If you intend to create one, there's a button for "Create New Campaign".

You’ll have to choose for three types of campaigns:

  • Easiest campaigns (includes guest blogging campaigns, product reviews campaigns and sponsored post campaigns).
  • Content promotion (includes blogger outreach campaign, resource page campaign and link roundups campaign).
  • Situational campaigns (giveaway campaigns, interviews campaign, podcast campaigns, and custom campaign).

The advantage of this campaign classification is that it allows you to quickly start a campaign based on a specific purpose and types of links you're trying to acquire for your site.

For example, when you want to create a campaign for guest blogging, you simply choose Guest Blogging.

For custom campaigns, you can create one by clicking Create New Campaign.

linkhunter create new custom campaign

There is also a field for email account usage. It is best to integrate your email accounts (outreach emails) right at the very start so you can easily choose from the drop-down menu of email accounts when you started with the campaign.

If you wish to add your email outreach account, click on "Add Email Account".

linkhunter add email account

Going back from the new custom campaign, you have to input the name of your campaign (better if it's a client name or code you create just for that website).

Next is the link prospecting platform of LinkHunter.

One of the best features of LinkHunter is their "Automated Link Prospector". This is not the exact name of the feature, but for this review’s sake, let me label it that way.

You have to input keywords that are relevant to your website and campaigns. On the right side of the platform, there's a quick guide that shows which keywords are good or bad to use.

linkhunter quick guide keywords

You can then choose the country of search. The tool will basically filter the search pages into the country that you prefer. By default, it's worldwide, but if you're prospecting for country-specific websites, you can choose the right country.

LinkHunter provides free outreach templates for each campaign type which is a big help for those who're new to outreach activities.

linkhunter initial email templates

The link building tool also includes an option for follow-up emails (which can be automatically sent days after your initial emails have been sent).

linkhunter follow-up emails

Pages automatically searched by the tool by using your target keywords and its default advanced search options for a specific campaign will now be ready to filter.

linkhunter prospect pages

It has a sort option for relevance, domain authority and alphabetical.

Link qualification is critically important in executing a link building campaign, in that knowledge that you only choose the page that fits right for your campaign before you proceed to outreach.

LinkHunter gives you the opportunity to preview each page you want to qualify.

linkhunter domain filtering capacity

If you want to go directly to the website for further analysis, you can click the button "Open Website a New Tab".

One upside of LinkHunter is that it closes the gap between link qualification and outreach. You don't necessarily have to open a new outreach platform or your email account to send your pitches. You can go straight customizing each email at the right panel and send it right away.

Pro tip: Choose the email that has high chances of responding to your pitch. For blogging campaigns, if there's no direct email contact person, you can choose [email protected]. Avoid reaching out to [email protected], [email protected], [email protected] and other departmentalized emails (your pitch might not be directly addressed by these departments).

linkhunter email personalization choose email address

Every link building tool always has room for improvements. No exception with our product today.

What Needs Work

A few things to note, that when added as features of the product can make it more efficient to use:

1. No email scheduling - there is no option to schedules emails at later dates (both for initial emails and follow-ups). It is best to have automated follow-ups that can be sent as replies to the original emails than be sent as new emails.

2. No filtering capacity by relationship stages - there is no filtering option or list for relationship stages. There are visible stages from the campaign overview (prospects, contacted, responded and links), but there's no room to filter emails based on relationship stages.

3. Visible campaigns to certain people - campaigns are all visible to the person who logged into the tool. There are no options to make certain campaigns visible to assigned people only. I'm looking to avoid any errors committed, such as archiving campaigns by mistake.

4. Additional fields in templates - embedding images in email for creative email pitches and email signature.

5. Adding opportunities in bulk - lack of option to import a list of websites derived through other sources (competitor link research using link analysis tools or a list of link prospects through manual prospecting on search engines).

Overall, LinkHunter is best for a one-man link building team (who does every aspect of link acquisition) and small agencies who don't need to switch between link research and outreach campaigns. With further improvements, I think LinkHunter can be a highly efficient tool for link builders.

If you have questions and inquiries about this link building tool, leave a comment below.


link building tools softwares

32 Link Building Tools and Softwares

link building tools softwares

If you're looking for highly recommended link building tools and softwares, this guide is for you. Use the "easy links" below to get straight to the tool of your choice.

 

1. Majestic 

Considered to be one of the top analysis tools, Majestic has been effective in telling you whether or not a site you want to get a link from is authoritative or spammy.

It also allows you to see the topical theme of a website, for example, if the site is in the technology niche (see image below). This helps you decide if a certain domain is worth to build links from (both on relevance and trust standpoint).

majestic seo

Website: Majestic

2. Buzzstream

Undoubtedly, SEO and digital agencies are using Buzzstream to streamline their email outreach process. Its feature to “back and next” every website to quality them properly gives more luxury for link builders to stay on the platform and won’t even need to open a new tab.

buzzstream

Its best feature, “Buzzmaker” allows you to view or save details of a specific prospect, which are useful basically when personalizing your pitches.

Website: Buzzstream

3. Ahrefs

I never tried executing link building campaigns without tapping this tool. It has a lot of features that work wonders in your content creation and link prospecting initiatives.

I’ve covered in this post how to use Ahrefs for link acquisition efforts, but here are some features you should try when getting started with it:

Site Explorer (URL/Domain/Prefix)

Speeding up your link prospecting process by exporting direct backlinks to a similar content allows you to exert more efforts on other phases of link acquisition, such as content creation and email outreach.

ahrefs domain

Properly using URL/Domain/Prefix in extracting certain links that should only pertain to either only to specific page, whole domain (with or without subdomains is also included in the options) or prefix (e.g. domain.com/resources).

Content Gap

No time for wild guessing. Check the keywords your content competitors are dominating and see if these topics are something you can do better (or 10x than theirs).

ahrefs content gap

New Backlinks

Are your competitors acquiring new links you haven’t seen yet? These are linkers that you can nudge to link to your page as well.

ahrefs new backlinks

 

Website: Ahrefs

5. Mozbar

Domain Authority of Moz is probably the most common metric used by SEOs and link builders to gauge the site or page’s authority.

mozbar

When prospecting for domains, using Mozbar (install it first in your Chrome Extension) helps you to see the site’s Domain Authority either on the search results itself or clicking the Moz button once you landed on the page.

Website: Mozbar

6. Ontolo

If you’re a solo-man link building team and trying to scale link prospecting process at its best, you can use Ontolo to extract link opportunities straight from the platform.

ontolo

While it’s not guarantee to have all of them used up for email outreach, as you still have to do some qualification, for example in context relevance, to see if these link prospects are actually worth your link building efforts.

Nevertheless, if you have your own web properties and wanted to have a list of hundreds/thousands at hand, Ontolo can help you out.

Website: Ontolo

6. Citation Labs

The value for money, which is in the form of reports, in a Citation Labs platform is incredible. Getting hundreds or thousands of relevant link prospects from the tool itself helps you scale your link prospecting efforts.

For example, if you’re doing guest blogging and resource page link building, you can create custom reports in Citation Labs and it helps you extract pages/domains based on the keywords that you provide.

There are proper ways to use the tool, here are some videos you have to watch to maximize the web product:

broken link building tool citation labs

Website: Citation Labs

7. Inkybee

The output of the blogger prospecting tool of Inkybee is something you can also acquire through manual search. However, its feature to extract your current Twitter followers that have their own websites and blogs provides the luxury to start building relationships with these potential linkers and create your own list of content promoters.
inkybee

Website: Inkybee

8. SEMRush

We’ve incorporated SEMRush in our internal processes as one of our link quality/metrics tool. Its basic graph showing the estimated organic traffic growth (and the SEPrice – see below) allows us to check if a blog or site is worth reaching out to.

semrush

If you’re an agency working on enterprise blogger outreach campaigns, it is best to use SEMRush for link qualification efforts.

Website: SEMRush

9. Buzzsumo

If you just started in content marketing, you must try Buzzsumo because of its hard core features to give you an edge in your content marketing campaigns. Its ability to filter results based on content types, date published and in-depth articles (only shows articles with more than 2000 words) are keys to effectively prospect “best content” in your industry.

buzzsumo search results

Website: Buzzsumo

10. SEOQuake

SEOQuake is a productivity tool for active link prospectors. If you are manually looking for high-trafficked guest blogs, for example, and wanted to scale checking their cost/SEPrice, you can use SEOQuake to see those quality metrics (i.e. SEPrice) straight from the search results. This saves time as you don’t need to copy and paste each prospect blog into SEMRush tool to check the quality of the domain.

seoquake

Website: SEOQuake

11. Broken Link Building

This Broken Link Building tool from Citation Labs allows you to discover hundreds or thousands of links of resource pages within half an hour. Its Keyword Grader is a useful feature to gauge if there are potential link opportunities within the certain topic or keyword theme, which definitely helps you maximize the link prospecting tool.

broken link building tool citation labs

Website: Broken Link Building

12. Javascript Bookmarklets

These are bookmarklets that can save minutes of your day. For example, this SERPs bookmarklet allows you to copy URLs of pages/sites seen in search results and paste them into your spreadsheet.

serps bookmarklet

Tried manually plugging in a domain into SEMRush tool? Do this with ease using this bookmarket.

 

13. Boomerang

Boomerang is a great email outreach tool that keeps you on the loop both with responsive and non-responsive contacts.

boomerang

If you want to be reminded of emails that you should have responded, click its button below the Gmail message platform.

If you don’t hear back from link contacts (bloggers/webmasters), it reminds you after 2 or 3 days, whichever you set.

Website: Boomerang

14. Rapportive

There’s a lot of profile detailing tools that are more updated than Rapportive but I still find it pretty handy for outreach people.

Trying to personalize is heavy if you aren’t able to see straight from Gmail details of people you’re reaching out to. It keeps you away from your screen, by opening new tabs to check out the blog, its about me page, or other details that you need to personalize your pitch.

Rapportive gives you a list of important details about your contact person, helping you to speed up personalization at its best.

Website: Rapportive

15. LinkClump

If you’re giving broken link building a shot, one of your top link building tools should be LinkClump. This aids you to manually find defunct (broken) links on a certain page, which serves as your value proposition in your email outreach.

linkclump

Ask potential linkers to replace one of their broken links with a link to your linkable content. This doesn’t work magic, your content should be good enough to be included in the page (contextual relevance is the key).

Website: LinkClump

16. Authority Spy

I’m a huge fan of influencer marketing as it gives you the ability to reach a larger but very targeted audience. If industry experts have their own followers, you could obtain a portion of their audience and bring them to your own tribe.

Authority Spy makes you see which influencers are worth reaching out to, based on the metrics like number of social followers (Twitter, Facebook, Google) and a net score (Spy score as the tool describes it).

If you can spend most of your time on 20% influencers which can give you 80% output on branding efforts, that’s a huge gain for your marketing campaign.

Website: Authority Spy 

17. MuckRack

I haven’t seen a platform just like MuckRack that can filter lists of journalists and reports based on their respective media outlets and media types. This allows a more targeted approach to being in touch with these content promoters that have high-end exposures.

muckrack

Website: MuckRack

18. Ninja Outreach

Ninja Outreach is a constantly-improving blogger outreach web-based product as it delivers new features to offer a smooth outreach flow. Involving ready-made outreach templates makes it easy for someone to dive into this platform (techy know-how isn’t required).

ninja outreach

Website: Ninja Outreach

19. Pitchbox

Pitchbox streamlines your link prospecting and outreach process (all-in-one place). The ability to discover contacts that are reliable at its best, plus automating follow-ups by scheduling at times strategy are what makes the tool a handy platform for high-scale link acquisition.

If you base decisions on data, Pitchbox also allows proper reporting on all phases of the outreach process.

pitchbox

Website: Pitchbox

20. Remove’em

Getting a sense of which links are toxic that needs to be removed allows you to execute link audit for your site. Remove’em has its “R-score” that allows you to filter sites triple times faster. Adding MajesticSEO OpenApps Key as well enables link metrics to be incorporated in the platform.

remove'em

Website: Remove'em

21. Rmoov

If you are trying to remove links from harmful sites for different clients of yours (after you’ve audited your backlink profiles), it’s so much pain to manually find each contact’s emails and do outreach to them.

Rmoov aids you with that. It does the work to give you the proper contact information. While it isn’t perfect as other tools, it saves you time doing such activity.

Website: Rmoov

22. Siege Media Embed Code Generator

If you don’t have an embed code beneath your infographic, you are missing the opportunity for inbound links.

If the visual content is great (adds value upfront), you will expect publishers and bloggers to republish your infographic on their websites as well. Using this embed code generator ease the pain of creating customized embed codes for each infographic you make.

siegemedia embed code generator

Website: Embed Code Generator

23. Stylist

If you are into search results in your link building times of the day, Stylist allows you to see links visited just recently, so you won’t have to click them again and quality for potential link opportunities. Saves time. More link prospects every hour.

stylist search results

Website: Stylist

24. Google Sheets

If you want to keep things cost-efficient, use Google Spreadsheets to organize your link building campaigns.

It’s accessible and simplest feature to share data with other team members can help new hires to dive into the process instantly.

By using labels/columns to support your needs in terms of link prospecting and outreach, you’ll be able to check all the details and keep everyone on the loop for work.

Website: Google Sheets

25. Wordable

If you are handling several content management accounts, Wordable aids you with uploading content from Google Docs straight to Wordpress accounts.

wordableNot only you’ll maximize your time, but you can now create a content publishing process to be eventually provided to your new hires if you’re an agency. This is one way to scale content-based link acquisition process.

Website: Wordable 

26. HARO

Getting press exposure on top tier sites like Forbes and Huffington Post creates more exposure for your brand. Whether the citation and mention is linked or unlinked (best if you can get links obviously), you can add that specific eposure to your homepage’s social proof section (i.e. “As Featured In”).

help a reporter out

Help A Reporter Out (HARO) is a free PR service that gives you the capacity to reach out to journalists looking for stories related to your industry/brand.

Automating this for proper scaling and for early capture of your stories can save a lot of your time (e.g. using IFTTT).

Matthew Barby detailed a step-by-step process on how to properly use PR services like HARO for acquiring early exposure and editorial links.

Website: HARO

27. Amazon’s Mechanical Turk

Menial tasks can eat some of your time. In link building, qualifying thousands of prospects using certain metrics can easily be outsourced.

amazon mechnical turk

Amazon’s Mechanical Turk (not a link building tool) can help you outsource tasks on a micro level. For example, if you’re doing broken link building, a huge percentage of your time is spent on reviewing thousands of link prospects, either found manually or using automated tools like Citation Labs. If I’d review it myself, it obviously can eat much of my time, wherein I can just spend $525 to review 5,000 link prospects for example, and get 1500 contact information.

Scalable, especially if you only have a handful of resources (members) in your team.

Website: Amazon's Mechanical Turk

28. LinkResearchTools

When Google releases its real-time update of Penguin, many webmasters have started to take link-audit as part of their regular internal execution.

 

link-detox-2017Using LinkResearchTools gives you the leverage of checking your site’s backlink profile with given own metrics by LRT, such as LRT Power, LRT Trust and LRT Power*Trust,, which then allows you to evaluate the trustworthiness of a particular backlink.

Looking at the backlink profile with the proper context, such as anchor text variation, link types, link status and so on, allows you to better monitor the health of your website.

Website: LinkResearchTools

29. WhiteSpark

Local businesses should take advantage of WhiteSpark as one of the primary local link building tools. If you are having a difficult of finding potential link partners on a local level, the said tool allows you to do that on scale.

The available local submission pages also gives you the capacity to do the task in minutes only, which if you handle multiple accounts is automatically can be delegated or outsourced to a certain person.

Website: WhiteSpark

30. Search Metrics

Aside from SEMRush, we also use SearchMetrics to evaluate a website’s trust and authority. By noticing a sudden drop on a website’s graph of organic traffic, might indicate a penalty caused by spammy link building executions. These would allow us to identify the most suitable sites to target.

Website: Search Metrics

31. URL Profiler

Link qualification is one of the extensive tasks in link building. It takes time but if you can automate it, much better for your team.

URL Profiler solves that problem of trying to search the Moz DA, Ahrefs rank or Majestics’ metrics of each of your link prospects.

url profilerInstall the software, upload your file of backlink targets, then check with metrics you prefer to use (Moz, Ahref, Majestics, etc..). Wait for a few minutes and then done. You’ll get a CSV file of all the target websites with their respective numbers.

Website: URL Profiler

32. Open Site Explorer

I rarely use OSE but if the Mozbar doesn’t function properly, we simply go to Open Site Explorer website and check the site or blog’s Domain Authority manually.

opensiteexplorer

Website: Open Site Explorer

Your Turn…

Do you know any tool that should be added in this post?

Leave a quick comment below.

I’ll be more than happy to reply to comments and answer questions.


backlink research tactics ahrefs

Ahrefs Review: 9 Backlink Research Tactics (2017 Edition)

backlink research tactics ahrefs

Backlink research is the most difficult part in link building.

Yes, you heard it right.

If you can’t find tons of link opportunities and qualify them based on your campaign’s metrics, you wouldn’t have backlinks.

Trust me.

The most successful link builders are the ones who are very good at finding backlinks.

In this post, I’ll walk you through how to research for backlink sources by using just one link building tool that I’ve been tested and been helpful for my entire SEO career.

Don’t get me wrong, I’m not selling anything (not an affiliate of this web product). In fact, I have some bonus resources for you. Tip: I’m opening my second giveaway today.

[yellowbox][cp_modal id="cp_id_ceb23"]Cool bonus: Download a free PDF version of this guide and get a chance to win a 1 year Standard subscription of Ahrefs[/cp_modal] .[/yellowbox]

Let’s get started.

Ahrefs has been my true friend in finding backlinks opportunities that wouldn’t just come through a normal Google search.

Here are 9 backlink research tactics to build a giant list of thousand link opportunities.

1. BUILD RELATIONSHIPS WITH NEW LINKERS

It’s easy to start a link building campaign and go directly find new ones in your way.

However, you miss out knowing about existing linkers to your website who are actually waiting to be engaged with your brand.

The question that pops up is, why would I waste time building relationships with someone who already linked to us?

The answer:

Recurring backlinks.

Getting backlinks from websites that already linked to you is a good signal for search engines that your site is a trusted source of good web information.

It’s a big advantage on your part simply because every time you publish new content on your blog, you’ll have existing linkeraties waiting to reference your post in their future content pieces.

That’s a less costly way than manually finding new link opportunities and cold reaching out to them.

ACTION ITEM:

Use the Alerts feature of Ahrefs.

Click into Alerts - Add Alert (orange button placed at the right).

ahrefs alerts

add alert orange button ahrefs

Enter your domain URL.

Mode should be on a domain level.

Choose “New Backlinks” as your Scope since you only want alerts for new backlinks.

Enter your email to which alerts will be sent to.

Then set frequency either daily or weekly depending on how many times you’d like to receive email alerts. I recommend you choose daily alerts, so you can reach out to that new linker right after you received an alert for a new backlink.

add alerts sharprocket ahrefs

2. GET ALERTS FOR COMPETITORS' NEW LINKERS

Linker outreach is a continuous process.

If content is excellent, it’ll earn organic backlinks over time.

link growth ahrefs

But what if?

You have just created content asset but don’t get any attraction at all.

What you need to do is look at your other publishers’ similar content and reverse engineer their newly earned backlinks.

The advantage here is that linkers of your content competitors are more receptive to initial pitches than those whose content has been published years or months ago.

Publishers who have just posted their articles are still looking for additional resources/references to add to their own content, which makes it more comprehensive.

Here’s good news for you:

You can semi-automate this process using our tool for today.

ACTION ITEM:

You can create alerts to receive an email if a backlink is built/earned by that similar content piece.

competitor linkable content alerts ahrefs

Go to Ahrefs Alerts – Backlinks

Click the “add alert” button at the right.

Enter the URL of your content competitor’s content

Choose URL as your mode.

Enter your email for Recipients.

Click daily or weekly depending on your frequency preference.

Click add.

3. RECLAIM BROKEN LINKS

You lose backlinks.

This happens, whether you like it or not.

ahrefs lost backlinks

Whether a webmaster deletes a page linking to your site and/or haven’t redirected a non-existing page to a new one, you loss a backlink.

It could also be that you have a 404 page and you’re not aware that it earned/built backlinks in the past.

You can’t redirect because there’s no new similar page or simply just forgot redirection.

 

You can actually reclaim those broken backlinks, reach out to those past linkers and let them add a link to your other relevant page.

ACTION ITEM:

Enter your domain URL in the Dashboard or Site Explorer then click Explore.

ahrefs site explorer

See Backlinks section then click Broken. It will direct you into the list of broken links and your linking pages in the Anchor and backlink column.

backlinks section broken ahrefs

You have two options here:

  1. Redirect that broken page to a new but highly relevant page.
  2. Reach out to the webmaster and ask if he can change the link to another similar page of yours or he can simply add another relevant topic page.

4. CHECK LINKABLE CONTENT FOR BROKEN BACKLINKS

Broken link building has become popular for two reasons:

It adds value to the webmaster fixing his resource page for online users.

You get a backlink pointing to your own page.

If you want to scale broken link building, you need a tool to check if there are any broken links found on the page.

That can be your value proposition when reaching out to the webmaster, saying I found a broken resource on your page, would you want to fix it?

ACTION ITEM:

Plug in the URL of the content and choose URL in the drop down menu, then click “Explore”.

ahrefs site explorer url

Go to Outgoing Links section and click Broken links.

outgoing broken links ahrefs

If there are no results, that means there are no broken links on the page. Take note I found it useful in some cases, so I use LinkMiner instead.

5. REVERSE ENGINEER TOP CONTENT

I’ve seen most content marketers have this common process of finding similar content to reach out to for links.

linker outreach process common

This simple process is mostly time-consuming.

You can actually semi-automate this entire process by using Ahrefs.

ACTION ITEM:

Go to Content Explorer, type in your target keyword or niche topic, then click “Explore”.

ahrefs content explorer

Recommended options:

Publish: it should be all time.

Language: I prefer English, if you’re looking for English language sites.

Highlight unlinked domains: click this button and enter your domain to highlight pages that haven’t linked to your webpage.

Relevance: Sort it by traffic, so you can see first high-traffic websites.

ahrefs content explorer recommendations

6. FIND BLOG AUTHOR OPPORTUNITIES

Using Google searches to find guest blogging or content distribution opportunities would still require filtering using metrics you prefer (DA, SEMRush traffic, TF, CF, etc..)

If you do searches for “guest post by” “author’s name” or “written by” “author’s name” plus any other similar terms, Google will give you results of different types and not all of them are entirely guest posts, some could be “business profiles”, citations, so on and so forth.

Ahrefs has its advanced option of seeking for industry blogs that you can reach out to for content placement.

ACTION ITEM:

Go to Content Explorer.

ahrefs advanced search button

Type in author:name

Replace name with a popular guest blogger or an industry content contributor.

author blog opportunities

Sort websites by Traffic, if you’re aiming to build exposure to websites that already market themselves (with good traffic in other words).

This is optional. Click Highlight unlinked domains, then add your domain to only see websites that you haven’t acquired backlinks yet.

7. EXPAND YOUR LINK LIST WITH AUTOMATED "AROUND"

Glen Allsopp shared this “around” search operator in his post about advanced link building, which all link builders can use to increase their link prospect rate.

Quite interesting because I’ve been building backlinks for years, but haven’t discovered that yet.

Anyway, the idea with using around search operator is to find link prospects that includes two words that are in close proximity but are not together. For example, submit and "guest post" in this search query are not together but both are in close proximity not more than 4 words apart.

submit around google search query

Ahrefs allows you to do this.

ACTION ITEM:

Go to Content Explorer.

Type in your target keywords or keyphrase.

For example, if you are looking for branded mention opportunities in your industry, you can try using "BRAND" "keyword"~5. For example, "ahrefs" "link building"~5. Then choose “Title” in the drop down menu.

This gives you results that have the “keyword “health” and with words “submit article” that are 4 words apart from each other.

 

around search operator ahrefs

8. STRATEGIC COMPETITOR LINK ANALYSIS USING LINK INTERSECT

I’ve seen most competitor link analysis fail for two reasons:

One is that link builders don’t know how to identify the right competitors. They only like to dig into links pointing to top sites like Forbes and Huffingting Post, then analyze how those links were built. Sites like these are authority in all industries and that’s enough for them to rank and be linked to heavily by publishers.

They are not your competitors, if you are still starting to build your own brand, find those who are ranking on similar content but haven’t much gained higher authority rate. Know if both of you are targeting the same audience in the same buyer’s journey. Look at their SEMRush traffic and total domain referring domains.

Know if it’s realistic to compete with them.

Second reason why competitor link analysis fail is because some think that creating a list of backlink opportunities of all competitors is the starting and end points of the process.

There’s a reason why it is called link analysis, because obviously you want to analyze how those links were built and/or earned. What content type is linkable in nature in your industry? How do the audience resonated with the piece and why did it go viral, if it did?

These are just a few questions you should ask yourself before you get your hands dirty with link building.

ACTION ITEM:

Once you’ve identified who your real competitors are.

Go to Ahrefs, click into Tools and choose “Link Intersect” in the drop down menu.

ahrefs link intersect

Include all your competitors’ domains in blank sections under “Show me who is linking to all of the below targets”. You can use the plus button if you have more than three competitors.

link intersect competitors

Then click “Show link opportunities” button.

This is what results look like.

link intersect report

I can go forward to acquire same links and mentions from top websites that all linked to my competitors. For example, I can then create a WarriorForum profile and start answering questions there and posting relevant threads with referential links to my relevant content.

9. USE BATCH ANALYSIS FOR SCALABILITY

What I simply like about Ahrefs is its ability to scale processes. If you’re working in an agency, you know it is vital to get all things done as soon as possible to bring in more results for each client’s link building campaign that you handle.

The batch analysis feature of Ahrefs can help you generate multiple backlink repots at once by simply entering a list of domains or URLs you’d like to reverse engineer pointing backlinks to.

quick batch analysis

If you are trying to see how your website performs in terms of link acquisition compared to your competitor sites, you can use batch analysis to quickly see the gap between your site’s backlink performance and from your competitors.

You can get some insights on different things, such as:

  • Number of referring domains each competitor have acquired
  • Types of links they’re getting (do they have some .gov. or .edu backlinks?)
  • Do they have a diverse backlink profile?

If you are executing broken link building at scale, batch link analysis is very useful in identifying which broken page can be recreated or upgraded to another version of the content.

By inserting all URLs of broken pages you’ve found in your list and sorting them from highest to lowest referring domains, you’ll then see which broken page has acquired the highest number of backlinks.

See if that page is feasible to be recreated, use all resources to get it published on your site and reach out to those who have linked to the piece.

Bring this Ahrefs Review guide anywhere...

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Now It’s Your Turn…

How do you use Ahrefs for your daily or weekly link building use?

Or maybe you have a question on how to implement any of the backlink research tactics in our above list?

Either way, leave a comment quick below.

I'll be more than happy to reply to comments and answer questions.

So if you have a question, insight or new tactic, leave a comment right now.


link-assistant-seo-spyglass-review

Link Acquisition and Backlink Audit with Link Assistant and SEO Spyglass

Link building hasn’t changed a lot in the past few years. Still, the following concepts are still valuable with how we should view link building as part of our online marketing strategy:

  • You need to diversify links - either an asset you create or your product
  • You need to put this asset in front of a relevant audience who have the ability to share it
  • You need consistency - one new asset every year is unlikely to cut it
  • Anything that scales is at risk

With that being said, here are a few common yet still very important activities needed to execute in a link building campaign – with the help of SEO Spyglass, an SEO Analysis tool and Link Assistant, a link building tool from the SEO Powersuite package.

Backlink audit

Backlink audit has been an integral part of the regular activities of search marketers, primarily because they want to make sure that backlinks earned/acquired have low penalty risks and shouldn’t impact negatively to the website’s health.

One of the cool features of SEO Spyglass (a premium product of SEO Powersuite package) is the link risk audit, which makes the said process easier for marketers.

link-analysis-1

penalty-risk

Elements that you have to check when executing a backlink audit process:

  • Branded keywords VS commercial keywords
  • Sitewide VS non-sitewide links
  • Homepage VS deep links
  • Type of content on page (where links are placed in)
  • Site relevance

Here are a few things you need to consider in order to have a healthy backlink profile:

  • Stop scaling link building tactics in order to acquire hundreds of links every month (remember link building is heading towards quality and usage signals specifically on content consumption rather than on the amount of backlinks built each month).
  • Stay away from link partners that allow paid (link buying) and/or link exchanges (most of the time, they’ll have high penalty risks).
  • Head towards link earning rather than link building alone. Start by publishing content pieces targeted to different segments of linkable audiences, then slowly build a community out of it (build not just link partners but social/brand followers who will be willing to share/link to every new content you published on your blog).
  • Don’t push potential linkers to link to your page/site with specific commercial keywords. Let them choose what keywords they’ll use in external linking.
  • Monitor incoming backlinks using tools like Monitor Backlinks or LinkAssistant, in order to protect your website from negative SEO attack.

Disclaimer: I am not an affiliate of SEO Powersuite (I will not get any commission from your purchase.

Targeted link prospecting

Listing down multiple relevant link opportunities these days don’t matter anymore. Becoming more targeted even with a short list of link partners would give better results when done right.

Targeted link prospecting isn’t a rocket science, as you can simply use link building tools like Link Assistant in order to grab domains that linked to your competitors but haven’t link to your website/page.

find-new-link-partners

With LinkAssistant’s tool, you can easily sort the list of link partners gathered through link research, according to set metrics of your campaign (Domain PR/ Page PR/ Alexa Rank – a few links data available in the tool).

list-of-link-partners-link-assistant

When data for all link prospects are scraped, you can proceed straight to outreach, since Link Assistant would easily give you possible emails that you can contact to for link request purposes (I consider this process as one of the good features of Link Assistant).

emails-link-assistant

compose-message

Another link search method that you can use is harvesting all URLs located on a specific webpage.

So if you have a list of resource pages, then pages/URLs located in those links pages are potential link partners that you can add to your spreadsheet.

Link Assistant allows you to do that by simply choosing the “harvest all URLs located on the webpages you specify” option.

all-urls-webpages

links-on-a-webpage

So if you’re doing broken link building, then this is a great way to prospect for more link opportunities.

Here are a few more methods to keep your link prospecting activity targeted as possible:

  • Be more specific with your link phrases, instead of searching for “gardening” inurl:blog in Google, try to use how to build a garden shed inurl:blog inanchor:shed – this will leave you more targeted potential linkers since they may have published a post on gardening shed and might include your resource guide in their content pieces.
  • Find industry blogs instead of company/corporate domains, given that they are more receptive in email outreach than staff members who are working on a day job.
  • Use MillionShort to remove the top popular websites in search results (generic top domains that rank in multiple keywords – e.g. Examiner.com).
  • Get interested industry linkers/publishers from page 4,5 or 6 of search results. Given that they don’t usually receive several emails from bloggers/content creators, they’re more likely to respond to your outreach email, as compared to websites ranking in the first or second page.
  • Use related search phrases (at the bottom of the search results) as your link phrases to find more targeted link partners.
  • Follow external links in target posts and resource lists, and add them to your own link prospecting sheet.

Other Useful Resources:

SEO Powersuite has other two products, Website Auditor and Rank Tracker. While SEO SpyGlass and Link Assistant are heavily used for link building, the other two tools are no less important for well-rounded SEO strategy.

If you are looking for a link building agency to partner with you, then don't hesitate to contact us today


content-analysis-buzzsumo

6 Content Analysis Methods Using Buzzsumo

6 Content Analysis Methods Using Buzzsumo

Buzzsumo is relatively new to the market when I first saw its features that are useful in content ideation and content promotion activities. The easy to use dashboard and navigation makes the tool highly regarded by many marketing professionals as one of the best content marketing tools in 2014 both for advanced and new content marketers.

Disclaimer: I am not an affiliate marketer of Buzzsumo but just want to share my knowledge with you on how this product can help you get tremendous results for your content marketing campaign.

Content analysis is searching for specific content assets (either hosted on your site or on other brands) and identifying and analyzing their potential business values in order to set goal-oriented actions for your campaign.

In order to deeply this topic, let me share and discuss to you 17 content analysis methods that you can apply using Buzzsumo.

1. Insight-driven analysis based on other brands' content assets

Competitive analysis is the most common and underrated techniques to improve current set of actions based on insights formulated from analyzing other brands’ existing strategy or tactics.

This can easily be performed using Buzzsumo’s top content feature.

buzzsumo-top-content-feature

Few things to consider in order to get the most value out of the search results (domain’s internal pages):

  • Filter the results by content type if your website is only hosting one or two types of content (e.g. news sites covering text-based content or video blogs publishing video posts).
  • Sort the results by specific social shares (i.e. Twitter shares). Base it on your current social media stats. If you are getting several shares on Twitter, then you can push your other social profiles (Google+, Facebook, Pinterest, etc..) to leverage your overall social campaign. If you’re not really concerned with just one social site, then simply sort the results by total shares.
  • If the site covers general topics in your space, you can be very specific with the results by adding keywords to the search bar (e.g. kaiserthesage.com “content marketing”)
  • See if the post/page is consistently earning links and shares (this is a good signal that the site has an outstanding position in SERPs).

view-backlinks

One other tool that I’m very much acquainted with Buzzsumo is its domain alert feature.

The feature allows you to send alerts to your email every time the brand/site was mentioned on other blogs.

create-domain-alert-buzzsumo

You can set the alert by realtime or daily digest (daily digest can save you time, good for productivity, since you can just read all emails once every minute/hour of the day).

You can also use link feature if you want to receive alerts about links generated on other blogs pointing to the domain/site you want to monitor regularly.

link-alert

I suggest you use the search scope, “links to any page on the domain” so you don’t have to create another alert to monitor the other pages of the domain (in case you use the search scope, “links to the exact url”.

Insights from other brands’ content assets that you can consider for your own campaign:

  • See if your competitors or domains that you regularly monitor are focusing on producing high quality content and earning links or are just building links from other blogs (guest posts) (links generated by your competitors can be tracked using Buzzsumo’s link feature). Replicate their strategies or invest on two activities: high quality content production and active content promotion.
  • To which level of readers are they tailoring their content to? Check out social shares of their content, look at the # of social followers of their sharers and from that, you can determine the level of audience that they target (either common readers or influencers). This is not an absolute metric but a good factor to consider.
  • Identify their most engaged content type. There are times that a blog will have most successful social performance on its video content rather than on other content types (text-based), because it is what the community is interested to consume among all content types.

2. Focusing on author relationships rather than on hosted domains

Marketing is generally focused on relationships. Any type of relationships when built with strong foundation can largely impact one campaign’s results.

So it is important to not just focus on creating a huge list of domains but on investing on relationships with authors/people whom you want to engage with for deals or content partnerships.

If you still don’t have a spreadsheet of authors’ names, you can apply any of the methods to create your own database of authors:

  • Do a Google search for industry personalities (e.g. “authors” OR “journalists” OR “bloggers” “industry”). You will commonly see blog posts curating lists of the best blogs/bloggers in 2014 or previous years. Check if listed blogs still exist and jot them down in your note/sheet.
  • Use Alltop or DMOZ to find popular/authority blogs in your space and identify the owners of those blogs by looking at the site’s branded pages (about us, team us, blog section, etc.).
  • Identify multiple authors of a popular blog (where several contributors are allowed) by using the domain-specific filter of Buzzsumo (domain.com).

multiple-authors-buzzsumo

Actionable points to analyze author relationships:

  • Utilize contributed content by authors to spark interests in conversations. Adding the site’s URL (where the author contributed his/her content) to your pitch will signify commonality between you and the other author.
  • See what topics are being discussed by the author on his contributed blogs and niches he’s penetrating (e.g. entreprepreneurship, marketing, startups) so you can use this as your own advantage of widening your content outreach and connecting to other niches’ community as well.
  • Set author alert (Buzzsumo’s feature) to track future posts of the author. Engage with the author by sharing his new posts on social and/or linking to his future content. Letting him know your pre-outreach activities can secure positive response from him.

author-alert

3. Identifying commonality in social sharing by popular authors or brands

Brands that are connected to each other always have at least one similar attitude or characteristic in terms of sharing popular content and linking to useful and trending posts in the community.

Using social’s commonality can help you identify which posts had been shared by popular authors/brands, which only proves the quality of the content.

Buzzsumo can help you identify the most-shared content in your space, basing it on the common shared post by popular brands. Shared all functionality of Buzzsumo allows you to do that.

shared-all

 

Few things to keep in mind in this content analysis approach:

  • Note websites that are not hosted by social profiles you included in the query (shared:@hubspot, @moz, @buzzsumo). Getting exposure on those websites have high amplification rate given that there is a solid community composing of popular brands/authors/influencers in the industry that are ready to share new posts published on those websites.
  • Find other social influencers who’d shared the content (use the view sharers feature). These influencers when engaged can become your potential brand partners/evangelists, so keep an eye on them.
  • Look for potential linkers (use the view backlinks feature). Because content listed in the search results are highly recommended by popular brands or social influencers, the link acquisition rate (in terms of link earning) in the blog where content is published is higher.

4. Tapping engagement signals for press coverage

There are thousands of content managers and outreach specialists that aim to get their brand stories covered on top news sites (whether local or niche-specific). However, there are only a few companies that are able to penetrate the press market because of not being able to create a strategy that will benefit not only their websites but journalists they’re trying to connect with.

Content prospecting and analysis for press coverage is now easy with Buzzsumo. Filtering the results by journalists will help you find top press professionals in your industry. Pro tip: If you are working in the local scene, filter the results by location as well (type in the country or city in the left side of the dashboard).

journalists-buzzsumo

To find more journalists, type in the domain’s URL in the search bar plus a niche phrase/keyword. In the given example, you can use www.wsjd.com “link building” to search for more journalists working on WSJ and writing about the same topic.

Engagement activities that you can try out for effective press coverage:

  • Analyze what type of links and which blogs journalists are most commonly sharing on social platforms.
  • Use the commonality function of Buzzsumo (shared:@hubspot. @moz, @buzzsumo) to find posts commonly shared by journalists you’ve found in the dashboard’s search results. You can focus your pitch on what interests your target content amplifiers (journalists) to increase response rate in your outreach campaign.
  • Tweet journalists (with personalization) straight from Buzzsumo’s dashboard.

5. Leveraging topical analysis in a regular basis

Consistently monitoring the changes happening in your industry’s content environment is an effective tactic to improve your brand’s current content strategy.

Using Buzzsumo, you can analyze content in your space and use the gathered data to make decisions that can refine your content marketing campaign.

topical-analysis

Notable features of Buzzsumo’s content analysis feature:

  • Average shares by network – helps you to focus on one or two social networks that have high chances of amplifying your future content pieces.
  • Average shares by content type – gives you a more specific overview of what social platforms (by content type) you should really invest your time and effort in content promotion.
  • Total shares by date published – provides you insights on what day(s) you should schedule your social updates and earn the maximum engagement signals for your content.
  • Average shares by content length – you can consider this data when creating your content to ensure higher engagement performance on social sites.
  • Most shared domains by networks – domains in the graph are good to monitor for future link opportunities. Submitting content to those sites can give a boost to your brand’s exposure and social following.
  • Popular topics for content related to “keyword” - you can gear your content creation activity towards these popular topics so you can quickly attract exposure and social shares for your content/brand.
  • Top pieces of content for “keyword” – do a competitive analysis (identifying social sharers and potential linkers) to understand the behavior of your linkers and what type of content is already working effective in your niche.

6. Setting content and link alerts to improve current content strategy

In online marketing, setting email alerts for your campaigns is one of the best strategies to stay up-to-date with industry changes and learning from what works with other brands and related niches.

Getting inspirations from other niches/companies can help you make unique actions that can guarantee results for your brand. You may want to check out this post on SiegeMedia about 10 content creators that you can inspire your content marketing.

One way to constantly seek for inspirations is to set an alert system in your email (monitoring new posts, brand mentions and link opportunities in your space).

Buzzsumo has a keyword/brand alert feature that can help you keep track of content and link opportunities.

keyword-brand-alert

Things that you can do with Buzzsumo’s keyword/brand alert:

  • Track targeted keywords and related industry phrases to open up opportunities for link outreach (new posts are more inclined for changes than old/outdated posts – so make sure you perform link request outreach after you’ve tracked new posts).
  • Be broader with keyword monitoring. You can also track entity names and associations to widen your reach. This is effective if you have a content that discussed tools or products in your industry.
  • Don’t forget to find new sites that publish regular roundup posts. Bloggers who’re still building their brands from scratch are willing to commit their time for brand partnerships.

Content analysis can provide great insights for your content marketing campaign which are vital to improve your content assets in terms of link acquisition, social performance and branding.

Other Resources:

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