Venchito Tampon Jr

The No Non-Sense Guide to Broken Link Building

Broken link building has been around since 2010. From that time on, a lot of things had happened that changed how we approach this link building tactic. Nuances in methodologies, additional best practices, and questions of whether the said technique is still working now, are just a few things we will cover in this post.

Table of Contents

WHAT IS BROKEN LINK BUILDING?
WHY BROKEN LINK BUILDING?
WHY BLB ISN'T WORKING FOR ME?
STEP BY STEP BLB GUIDE
1. FIND A TOPIC THAT SERVES A SPECIFIC GROUP OF LINKS PAGE CURATORS
2. CREATE CONTENT ABOUT THE LINKABLE TOPIC
3. PROSPECT FOR LINK OPPORTUNITIES AND QUALIFY THEM
4. FIND BROKEN LINKS, CONTACT PERSONS AND EMAILS
5. CONDUCT OUTREACH
6. MONITOR LINKS

Before we get too far though, you might want to know how we define broken link building.

Broken link building is a link building tactic where a person contacts a webmaster who has a broken link in his or her website and recommends a replacement of link/s that include his/her target page.

That seems a very simple thing by definition but actually, the work to execute all steps behind that takes a lot of effort.

Though it may be time-consuming, if you understand the value that broken link building can provide to webmasters, it'll give you the confidence of its effectiveness as a link building tactic and that it can also be implemented to many websites if found to be fitting to use.

Broken link building helps fix the web by letting webmasters know of their broken links and their best replacements.

Broken links (or linkrot as some refer to it) happens when a web page becomes permanently unavailable, due to one of many reasons:

• Expired links; temporarily created for a short-term purpose (for example sponsorship page)
• Content is intentionally removed by the webmaster.
• A website where the broken link is hosted may be closed or taken down by the owner.
• A website changed its domain name (some links are not redirected to their corresponding pages in the new website).

No one wants to have broken links in their websites which users would find to be of no value because they don't see the exact resources they are looking for.

 

If you have helped someone fix his/her links, you will be reciprocated by adding your recommended resource on his/her page (which most of you will recommend a link to your target page).

Reciprocity matters in link building. Value to value. If you help someone, you will be helped. That's why broken link building works.

This question has been raised several times. From a perspective of a link builder who practices broken link building, there are some common misapplications I see of this technique.

First is tying any content type to links pages curators.

Who is a link page curator?

A links page curator is a type of linkable audience (from the term itself) curates links in a specific page about a particular topic for the sole purpose of giving its intended website visitors references and resources that they can use either for personal consumption or business research.

A link page curator is attracted mostly to educational guides or academic-driven content.

Suggesting to them an infographic to be added as a resource to their links pages is less likely to accomplish its linking purpose unless it has a text section (beneath the image) that has comprehensive information about the topic.

The best way to increase the likelihood of acquiring resource links is to produce an educational or academic-driven type of content that is more comprehensive than what other publishers create (more on that later in this post).

 

Second reason why people think broken link building doesn't work for them is the difficulty to find a linkable topic that fits your brand.

There are cases wherein you wouldn't find a topic that is highly linkable (i.e. there are a lot of links page curators linking to content on the topic) and that also fits directly to your brand.

The solution here is to think of a specific linkable audience and brainstorm ideas on how you can best serve them. Check if it's tangentially relevant to your site. (I'll show you exactly how you can execute that part later).

For now, let's dive into how you can implement broken link building tactics to your website.

There are a lot of published resources on executing the exact process of broken link building. But one thing I noticed is that these don't give you the exact picture of implementation from different role perspectives.

So as you go through each step below, you'll see some tips on how to do the exact process based on your current role.

if you are an agency marketer/SEO

if you are an In-house SEO

if you are a business owner

If any of these phrases is not included, the tip applies to all.

That avoids you saying, "I can't do this because I'm not ___."

Note: If you have any questions about how you can do that yourself or with the help of someone, feel free to contact me.

Let's start with the process.

You don't have to go too far. Start first with your informational keywords.

If you have keyword excel sheets in place. Begin with that. Go through your list and find top-of-the-funnel keywords.

Use the inurl:links.html as your litmus test to check if a topic is serving a number of links curators.

Why links.html? Because most links pages are in their HTML page, not adding .html may leave off some good numbers.

So what's a good number of indexed links pages to find?

Anywhere from ~300 to ~500 is feasible. More than that is highly linkable.

For example, if you searched for inurl:links.html "sleep apnea", you'll find that there are 552 available links pages indexed in Google (as of the time of this writing).

For the topic, "bruxism", the number of indexed links pages is 272 (as of the time of this writing).

WHY LINKS CURATORS LITMUS TESTING IS IMPORTANT?

If you find there are enough links curators who are waiting to link to your content asset from their links pages, you can ensure that the topic you'll be creating is worth your investment to create.

No waste of time and money. That doesn't mean it always attain success, but at least there's a confidence of results when you pursue a topic that is linkable because it has an existing audience giving you links. You are proving linkability in your content.

WHAT IF THERE ARE ~300 LESS LINKS CURATORS AVAILABLE ON MY TOPIC?

This question may arise, and there are two answers for that.

One is doing a Google search for the topic. This is to ensure that there are still links page curators that are available who couldn't easily be discovered through Google search and could only be found through reverse engineering - more on this later. 

Going back, if you use Moz, you can see immediately the number of referring domains each page on SERPs is getting.

 

If you find that each page has at least 20 plus unique referring domains, you can further investigate its linking pages.

Otherwise, you find another topic keyword and run it through the process again.

Further investigation involves finding at least 100+ links pages that have a specific page on the topic. The reason for doing so is to ensure that when you promote a content piece, there's an available audience dying to link to your content.

How to do that is to simply grab each URL in SERPs and check using a link checker tool if there are links/resource pages linking to the URL. 

 

My tip here to quickly find links pages is to use the search function of Ahrefs.

Type in links or resources to find resource pages with links or resources in their titles. 

 

Collect every links page you find and qualify as you land on the page or choose to qualify them later. You can skip to this section of Link Qualification stage.

Make sure you create an Excel sheet purposefully for those links pages.

 

If you have collected at least 100+ links pages (qualified), then the topic is suitable for broken link building.

WHAT IF THERE ARE ~300 LESS LINKS CURATORS AVAILABLE ON GOOGLE SEARCH AND ~100 LESS LINKS CURATORS THROUGH REVERSE ENGINEERING?

If you find fewer links curators on the topic, you can still create a content piece but you won't expect many links from links pages given that not all of them would link to you. There is a conversion rate of around 3-5% to be expected from this topic depending on the number of emails you send to qualified links pages.

Hopefully, you now have an idea of identifying if a particular topic is suitable for a broken link building campaign. Now comes the hard part - actually creating the content.

You know this, you don't just have to create content. It has to be 10x better than other content pieces on that subject matter.

How can you do that?

If you are a business owner or if you are an agency marketer/SEO, you can try hiring academic-industry writers from freelancing websites.

You probably have done this because it is way cheaper than hiring full-time, in-house writers. It may not be feasible at first, to hire a full-time in-house writer given there's still less bandwidth of work for content writing.

Academic industry writers can produce educational guides better than Fiverr generic writers. The cost of hiring the former may be higher than the usual rate you pay for a writer, but you can expect higher quality output from them.

Now the question is, how can you find an academic-industry writer?

There are hundreds of ways on how you can look for them but there are methodologies I've found helpful in looking for the right academic-industry writer.

HIRING ACADEMIC WRITERS IN UPWORK

First is by using Upwork as your hiring channel for writers.

 

Upwork is a top freelancing website wherein you can post a job that can run either hourly or project basis and that targets freelancers in a specific industry, skill set, and level of skills you're looking for.

The process of hiring in Upwork is simple:

• Identify who you need to hire.
• Post a job board.
• Interview people
• Hire your preferred freelancer.

For a more detailed reference on how to post a job on Upwork, here's a resource from the website that you can check out.

To give you an insight into how it works specifically when hiring an academic-industry writer, below is an example of a job post that I posted.

 

Simple note: The writer I was looking for was specifically tasked to write product reviews and informational articles, but later on, was assigned to create educational guides for BLB.

As you can see above, the post is very simple. It covers almost everything you need to know about the job.

But what I'd like you to take note of are the following points:

• Title - the key here is to be very specific with the kind of writer you're looking for. Cater the job title to a niche writer, that would mean not just a health writer, but someone who knows specifically about sleeping or psychology - as another example.
• Fixed price - depends on where you're more comfortable with, but if a fixed price is what you prefer, you can even negotiate that further to cost per word (e.g. 0.027cents per word).
• Level - you need someone who is an intermediate or an expert on the subject to write comprehensive and academic content pieces, particularly on jargon-heavy topics.

INVITE FREELANCERS TO A JOB POST 

One trick to ensure you're making the shot of hiring a great industry writer is to find freelancers and invite them to apply to your job post.

Instead of waiting for freelancers to apply to you and start filtering which ones deserve the slot, you can initiate looking for the best ones and negotiate

Most skilled freelance writers are not applying massively to relevant job posts, but some even are getting inbound potential clients that hire them.

So if you proactively invite people to apply for your job, you increase the possibility of getting skilled freelance writers.

 

Once you've hired a freelance writer based on a certain skill set and expertise, it's time to create the content.

CONTENT CREATION PROCESS

If you're an agency or in-house, there are other roles in the team you should consider who can aid you with the content creation process - starting from research down to publishing.

It's critically important not to overlap tasks of each others' roles to get an easy flow of work and to excellently complete each content writing project.

As a small team, the SEO “the one who actually did the research” creates the outline and then just send it to the content writer for completion. If the content requires creative work, our designer has to come in and collaborate.

 

 

 

- Jayson Bagio, Founder of Gobiggr

The distribution of work depends on the internal process of a team.

However, the quality of output should be checked if it's going to be linkable content.

One way to ensure the quality of your content piece is to use a framework where you will base its success probability.

USE A QUALITY-CHECK FRAMEWORK

One framework that has been mostly considered is the Made to Stick's SUCCESs model.

The idea is to run a quality check of your content based on these six factors:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

 

If you're a business owner, you may not have the luxury to go over each content piece and run it through a quality success framework. But having someone to look after the writer is advisable, either you get a senior editor or copywriter just to ensure the content piece can pass a certain standard of quality.

Aside from internal checking of quality, it's also important to ensure your content piece is far more comprehensive than other content assets on the same topic.

You can check what's lacking in other content pieces that you can add and emphasize to your own content piece.

For example, we've recently created a guide on types of sleeping disorders.

By looking at other content competitors, I've seen that they haven't had a huge list of sleeping disorders with their respective categories. They also lack customized visuals to entice social sharing.

With those things in mind, we've produced one that's far more comprehensive than other content assets - not just bigger, but better.

 

Note: If you do well know your industry, you need to provide key points to your content writer as to the format and flow of messages based on how you think your content can be best consumed by your target audience.

You may have a linkable content asset, but without a list of link prospects to reach out for content promotion, your content may not see the light of the day.

So where can you collect a list of link targets?

RESOURCE LINK PROSPECTING METHODS

A. Save your link targets as your early list

It begins when you run a link curator's litmus testing.

As soon as you are checking if there are existing links/resources pages on the topic, you can immediately create a list out of that. Save them as your early targets.

You can use Ahrefs or Majestic when checking links pages or resources pages on pages ranking for a topic you are targeting. You can also use Link Extractor by Sitechecker for this.

 

 

B. Reverse engineer content competitors

Content competitors are content assets that discuss the same topic as your content piece.

Find them either by using a Google search or by looking at related resources on a target page for links.

 

Once you find them, go and check all backlinks using a link checker tool.

Grab only resource pages. You may use words like "links" or "resources" on the Ahrefs search bar to quickly find them.

 

C. Check for broken links on your initial list of resource pages.

You may find that there are other external links on a specific section of the resource page wherein you want to get a link from.

See if one of the external links is broken either by clicking on them or by using LinkMiner to scan the page for any broken links.

 

If you find a broken link, check if there are referring domains linking to it. It's a good opportunity then to find more resource pages.

D. Use Google search queries to find resource pages in your niche.

This is the most common type of link prospecting and one that will give you tons of link opportunities if you use appropriate search terms and advanced search operators.

There are many link prospecting search terms to finding resource pages.

But to help you with this process, I've shared a spreadsheet tool below that semi-automates the activity of using advanced search ops (specific to BLB) h/t to Jayson Bagio.

 

All you have to do is to insert a keyword/topic on Column A and click on Column F to direct you to the search result.

When you land on each search result page, you'll find relevant links pages. Go and check each one and quality according to your metrics (Section: Qualification Metrics).

E. Use Citation Labs Link Prospector

If there's one tool I'll recommend in finding hundreds even thousands of links pages, it is this Link Prospector by Citation Labs.

It's nothing new to advanced SEOs out there, but if you're starting out in broken link building, the said tool can help you maximize your prospecting efforts and save hours of time spent.

Here's a tutorial video that shows you how to use the tool properly.

QUALIFICATION METRICS 

Before giving you metrics to consider when qualifying resource pages, the reason why I didn’t' separate Link Prospecting and Qualification, is that you can execute them simultaneously.

When you land a resource page, you can quickly qualify it according to your metrics.

This saves you a lot of time in qualification, as you don't have to assign a team member to do this task alone - qualifying each resource page you've collected.

Though it requires practice to do that, it's something I'd recommend SEOs to master over time.

Going back, there are qualification metrics that need to be considered in broken link building.

A. Relevance - top priority!

There are three aspects of relevance we need to talk about here.

First is page-level relevance.

A links page that is highly relevant to the topic of your content piece increases your chances of getting a link from that resource page.

Let's say, you own a content asset about the types of sleeping disorders. A highly relevant page for that is a resource page on sleeping disorders or sleeping issues. In this case, it makes sense for the webmaster to link to your content asset because it actually what he covers on his page.

 

Second is category-level relevance.

There are resource pages that don't cover specifics for your content topic but have a section for it.

In my given example, a category-level relevant page is a resource page about disorders. It's not necessarily about sleeping disorders but if it has a section on sleeping disorders, then it could be considered as a good link prospect.

B. Use tool ranking scores

Moz has DA and PA. Ahrefs has DR and PR (know how their new DR is calculated).

It's been a discussion in the SEO community on which one to use for link qualification. Is it Ahrefs metric or Moz metric?

To be honest, I personally don't have a specific answer to that.

Given Moz has built its brand and its metric is dominantly used by SEOs. If you're an agency, you'll talk with clients that highly consider Moz metrics as their metric.

You may have to educate your clients to consider relevance as your sole metric or sole metric + other tool ranking scores.

If you're in-house and if you're a business owner, you can have your own list of metrics, i.e. relevance alone, Moz DA + relevance, Ahrefs DA + relevance, or others.

Note: Later, I'll show you a visual resource on what metrics we use for broken link building.

C. Ask yourself, can I really obtain a link from this page?

Not all highly relevant .edu DA70 resource pages will give you links. But there are signals on a resource page you have to see that will help you determine if that page is obtainable for a link or not.

C. 1. Last Updated

There are resource pages that explicitly note the date their page was last updated. If you reach out to a webmaster that has a resource page last updated in 2008, there's a little chance you'll get a link from that.

The more frequent an update on a resource page, the more receptive it is for new resources or links.

C. 2. Matched Content

Are the external links on the resource page match the content you want to build links to? Are they page-level relevant or category-level relevant? If you say yes to these questions, you have a chance to obtain a link.

C. 3. Explicit Notes

Sending pitches to webmasters with no clue of whether they entertain new resources or not is difficult. But there are times when resource pages explicitly state that they are open to add new links or new resources to their links page.

It increases your chance of getting the link, given that the webmaster is open to any link suggestions. Though not a guarantee of link success, definitely increases your obtainability.

So those are signs that you can acquire a link from a resource page.

Now let's move on to some red flags that once you notice or see on a resource page can immediately give you an idea that's it's not a fit for your content piece or it is low-quality.

Red Flags to look for:

• Too many outbound links (150 links or higher)
• Outbound links pointing to low-quality or spammy websites (e.g. .blogspot websites)
• Page isn't properly designed 
• Page linking to general lists or resources (no specific topic that they cover 
• Page linking only to professional organizations, .edu, or .gov pages.
• The old version of the HTML page signals that the owner no longer updates it. 

When you landed on the resource page, you can immediately see some of these red flags. You may hover your mouse to check pages' URLs for a glance.

You can always move on to your next link prospect on your list if you found the current one is not a good fit. 

This simple activity to add to your process is helpful for two reasons: first, you ensure that links that'll be added to your link list is definitely high-quality and second, it saves you minutes/hours of time - otherwise, reaching out to them will add up to your outreach hours.

For more visual learners, and to provide a resource for this process, we’ve created the following handy flowchart for your decision tree on whether or not to collect the resource page.

Case to case basis, there are other factors to consider but this guide should give you the thought process of link qualification.

Now that you know how to prospect for resource page opportunities and qualify each one of them to suit your link objectives, it's time to find any broken links (if there are existing ones on a page).

FINDING BROKEN LINKS

You don't have to manually open each external link to a new tab to see if they're working or not. It’s pretty time-consuming if you do that.

There are tools to help you with finding any defunct (broken) links on your prospect page.

First is LinkMiner. It is created by Jon Cooper of PointblankSEO which only requires a click on your toolbar then the tool itself will automatically check the entire page for any broken links and highlights them in red color.

 

Next is AtomSEO Broken Link Checker (h/t to Jayson Bagio). Another Chrome Extension tool for finding broken links which you can also run using a keyboard shortcut.

 

Note: It's important to check again the external link if it's a 404 or a live page. Those aforementioned tools aren't perfect, they may at times, highlight links as red (meaning it's 404) when they're otherwise not.

CONTACT FINDING

Next is to find the right contact person and look for his or her email address.

There is a lot of advice about this matter. Many SEOs recommend using a contact finding tool to scrape any available email addresses on a given website and all you have to do is to choose one or two you can use for outreach.

I've been doing outreach for years and I'd say that one factor to a failed outreach campaign is reaching out to the wrong contact person.

No matter how linkable your content piece is, if it's not seen by the right contact person who actually manages the resource page, it won't acquire the desired link.

The best way to find the correct contact person and his/her email are to manually search for on the page/site.

I'm currently working with a VA whose role is to find broken links (if any) on resource pages and look for the right contact persons with their respective contact emails.

If you have a documented process, it'd be easy for you to delegate this task to a team member/VA whether you're an agency SEO or in-house.

So here are two document processes for contact finding and broken link finding that I personally use.

This section focuses on conducting outreach in Gmail. It is geared towards SEO teams with ~2 link builders and those agencies who prefer a low-cost approach when doing outreach.

If you're currently using premium outreach tools, I recommend reading this outreach guide in using Buzzstream at PointblankSEO.

For Gmail users, continue reading.

 

First off, Gmail is fascinating because it is free and is easy to use. The orientation for its usage is so low that if you hire someone for outreach, you don't have to spend lots of time training him/her on how to use the platform. 

However, if you don't have set up a workflow process that organizes everything from the initial pitch to converting the links, you'll end up wasting time in identifying the outreach status level of every conversation.

The key to make Gmail organized for outreach is to use Labels.

Labels

Labels are a cool feature of Gmail that allows you to “segmentize” your emails by their current relationship status. It means that when you see your email inbox, you know that a thread is for a particular link building campaign (client), a thread has gotten a link or a thread is waiting for a response from the recipient.

Organization in Spreadsheets

Given that you don't have a platform to collect your link targets (unlike with Buzzstream), you should have a spreadsheet for collecting link prospects and for tracking your outreach relationships when you pitch them.

For example, at SharpRocket, we've been using colors to highlight a certain row in Spreadsheet and know if it's been reached out already, needs a follow-up or we had just acquired a link from a resource page. This allows our outreach specialists to know which stage a prospect is currently in.

We also created a column for the status of a link.

 

These two micro-activities to our outreach workflow help us to avoid confusion and manage our link builders' performances properly.

Once you've set up labels and spreadsheets, it's time to pitch your outreach prospects.

Personas

You don't start your outreach by creating email templates, though that is important and should primarily be used to scale sending off your initial emails.

However, if you want to create initial emails that are relevant and that catch the attention of your link targets, you first have to start with defining your outreach personas.

Outreach personas are commonly used to better understand a certain industry's outreach market's behavior based on demographics, needs, and interests.

For example, Jayson Bagio at Gobiggr uses four personas when reaching out to contact persons of .edu websites.

 

As you can see, these four student personas have different needs and interests when pitching link curators on .edu websites, whether it's for a research or project purpose or simply just recommending a resource they've found useful on their behalf.

The other reason for using outreach personas is to test which persona is more receptive to outreach prospects and could more likely acquire links in the process.

By doing so, you can replicate the same process on other link building campaigns (not only for BLB) to increase your response and link acquisition rates.

Once you're done with creating your outreach personas, your next step is to start pitching your backlink targets.

There are two outreach methodologies that you can use: broken link outreach and content suggestion.

Broken Link Outreach

You are applying here the law of reciprocity. That is when you tell the webmaster which of his/her links aren't working (and sending appropriate link replacementsl), he or she will be more likely to return a favor to you - that is, to include your content asset as an additional resource to his page.

If you're eyeing for a template in this post, here's one good example from Jon Cooper that we've been using effectively for initial resource link pitching:

Initial template with broken links:

Subject: Found an error on your [Resource Page Template]

Hi [First Name],

I was browsing the [Page Title] page on your site when I encountered a few broken links. I didn’t know if you’d be interested in knowing, but if you are, I’d be happy to point out which ones I stumbled across.

-[User First Name] [User Last Name]

Keys to Success:

• A/B test your initial emails' subject lines (you can use Found a problem on your {Resources} page or Found a 404 on your page).
• Not aggressive, but polite and brief email message - coming off as a real human.
• You can customize based on your persona but the principle of baiting a response by saying you've found errors is still the same.

By this time, you're expecting responses like, "Please let us know which link is broken".

 

Your response to that is based on his/her response. But basically, you can use a semi-template to answer the question, "Which page are you referring to and which link/s is/are broken?".

Template response with broken links:

Thanks [First Name],

I’m happy to send them over. The ones I encountered were here ([Linking From]):

• [Broken Link #1]
• [Broken Link #2]
• [Broken Link #3]

Hope that helps. Also, is there any chance I could make a quick suggestion? *CRAFT CUSTOM FROM HERE*

Well, if I come across any other website errors, I’ll be sure to reach out.

-[User First Name]

Here's what this template looks like in actual outreach:

Content Suggestion

Your main value is to offer a content asset that is worthy to be added on the resource page, and that is dependent on how comprehensive and educational your content is.

Below is a template you can use as your initial pitch for links pages without broken links:

Hi [First Name],

I was checking out some of the resources listed on the [Page Title] page of your website, and I noticed that I knew of a couple of resources that might be worth adding. Would you be interested if I sent them over? If not, I totally understand, just thought it wouldn’t hurt to ask.

-[User First Name] [User Last Name]

We've encountered several responses wherein they don't accept new link suggestions from outsiders, so another way to start your pitch is to ask if they're still updating their page (A/B test these two initial outreach templates).

Hi [First Name],

Just saw your note on your Resources page about new suggestions, so thought I’d check and see if you’re still updating the page. If you are, I'm happy to pass along a few new resources for review. If not, can’t say I didn’t ask!

-[User First Name] [User Last Name]

When the webmaster replies, your response should be as direct and short as possible, but ultimately explaining how valuable the content asset that you are suggesting.

Response without broken links:

Thanks [First Name]!

*CRAFT CUSTOM FROM HERE*

Well, thanks again for your time, I really appreciate your consideration. Anyways, hope you have a great rest of the week!

-Jon

An example of an actual response that got us a link is here:

For many reasons, some webmasters will not respond to your initial emails. You then need to follow them up.

Your follow-up isn't to harass the person to get back to you immediately. We are human beings and as you come off as polite as possible, you're more likely to receive a response from them.

This template below is easy to customize when you send it to your prospects who didn't respond initially.

Follow-up:

Hi [First Name] – just checking to see if you ever got the below. If you have, my apologies!

-[User First Name]

Your prospects may tell you if they've added your content link to their resource pages.

Some aren't kind enough to tell you, so that leaves you to monitor links prospects that you pitched them and have added your link without saying.

You can manually check each resource pages' source codes and find your domain there.

 

That might consume a lot of your time, so I highly suggest using Monitor Backlinks where you can upload all your links prospects and it'll ease the entire process of telling you if there is your link is active on the page.

 

Over time, you'll see the results of your hard work. One way to monitor the link performance of your content piece is to use Ahrefs page-level section.

Most linkable assets designed for broken link building are supporting sections of middle and bottom-of-the-funnel pages by internally linking to them. That being said, links generated for those linkable assets can lift the authority of the overall domain one way or another.

If you've been wondering if broken link building can work for your site, or if you haven't gotten through the entire process I've shared above, you may consult us for link building analysis.

We are also looking for potential clients with whom we can work together for our link building services.

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by Venchito Tampon Jr

How to Use Personas to Build Multiple Backlinks to Multiple Clients (High-End Strategy for SEO Agencies)

TRANSCRIPT:

How to use personas to build multiple backlinks to multiple clients

The challenge for SEO agencies today is being able to deliver backlinks consistently to their clients, and that’s what we want to address and solve today.

How can you take one persona of a writer and use it as a way to approach industry publishers so you can easily guarantee placements on these websites and link directly to your clients. 

If you find this high-end strategy interesting to you as an SEO agency founder or marketer, stay tuned. Let’s begin. 

This strategy is applicable if you have clients who are not competing in their offers, whether that’s products or services, but they are in the same industry.

The main idea of this strategy is to use one persona who would be your main content contributor.

For other agencies, they want to use a fake one. But I doubt that would be a sustainable long-term strategy.

 

[toc]

How To Use Personas To Build Multiple Backlinks To Multiple Clients

So what I want you to do is to follow these simple steps to implement this high-end SEO content strategy. 

Step 1: Find a technical writer or persona

And when I say persona, it means not a fake one, but rather an authentic writer who has the experience and expertise to write technical topics for a specific vertical or market.

You could hire this person on freelancing platforms like Upwork or someone who’s really keen on writing technical topics.

Another way is to have someone in your SEO or digital team who has the technical experience to write those external content assets. 

Who would be that person?

Let’s say you have a web designer in your digital agency, and you have 3 or 4 clients in the tech industry.

In very specific topics like programming and web design, your team member could create content with finesse for topics he is capable of writing. 

Have that team member as your main persona to reach out to multiple publications and contribute articles for these content sites.

Step 2: Build up the credibility of your author

Your persona won’t approach any websites without building its profile first. This is very important because this will dictate the success of your outreach campaigns.

During this time when you need to create a complete profile on Linkedin and Twitter profiles. This would take some time, and that’s the reason why having someone in your team who has built a presence online has a huge advantage.

Even the ones you’ll be hiring as your persona author must have an established online profile. That is what you’ll be paying them, not just the content itself. 

And when building up the content portfolio of your persona author, what you want to do is to start writing high-quality articles on your brand properties. If it is your team member, you can set up a blog for him or her to get started with publishing high-quality articles. 

Your persona author could also start writing for Medium.com or niche writing blog sites like Hacker Noon for the technology sector.

The author can also sign up for specific forums or groups like Github in building up a name for himself. 

It’s very important for you to set up the author’s credibility because this is your asset. The stronger the portfolio is, the huge returns you can make building real editorial links from different niche publications, for your clients in the same vertical.

After setting up the initial portfolio of the person author, the next step is to:

Step 3: Manually pitch sector publications 

You can’t send the same email you used to one publication, for pitching other publications. Generic email templates for this high-end strategy won’t work. 

You want to start customizing your email based on what you offer - the topics of your content. You have to know who you are writing for. Every niche publication has its own contributor guidelines, as well as certain topics they only need for their blog.

Research is the key here. You won’t just be sending an email with the hopes of getting natural placement quickly. You can use LinkedIn Sales Navigator to find common interests and things about your target editors that will help build rapport in conversations when you pitch. 

And when you’re sending emails to editors of these niche publications, you have to pitch hyper-specific topics, whether it’s a new update in the industry, very actionable in form as you give tips. Be aware of what are considered highly useful topics in your space, so you can generate content ideas that will suit your target publications.

There are a lot of advantages of using this high-end strategy for SEO agencies, like you own or work for, to be able to build consistent backlinks from relevant high-quality publications.

When starting this strategy, you’ll find yourself investing a lot of money in finding, setting up, and building up the author portfolio. It takes hard work at the start, but you as go along, you’ll realize this is scalable in nature. Because you won’t just be gaining visibility through links for one client, but for multiple clients with adjacent topics. 

It’s an asset that you build with high returns. 

So there you go, you discovered 5 quick and easy tips to increase conversions in your outreach campaign. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode.

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by Venchito Tampon Jr

How to Buy Links Without Paying Bloggers (Little-Known Link Building Strategy)

TRANSCRIPT:

How to buy links without paying bloggers

In this episode, you’ll discover this little-known strategy in getting backlinks by spending money. 

It may sound controversial as you read this, but stay tuned as you’ll get to model this strategy and use this technique that is ethical to your business. 

 

[toc]

This is little known because there are a few brands that actually have case studies doing this. 

Of course, those with published case studies are ones that I’m aware of.

But if you think about this strategy, you’re spending money.

But you’re not spending it to pay bloggers to give you outright links.

What you’re actually doing there is you spend money to get more visibility to your content.

Okay. So what is this strategy of buying backlinks without actually paying publishers?

Link Building With Ads

The paid link building strategy is using Google Ads.

If you’re a marketer, you now have an idea of how it works.

But instead of you using Google Ads to push through your landing pages.

What you instead do is promote your content assets - those pages that are informational.

In fact, using this strategy has many advantages.

First is that:

Using Google Ads requires low efforts. 

Compared to manually sending emails to publishers, bloggers, and other content creators in your space, having them to see your content, and hopefully getting a response, a link, or share - if you’re fortunate.

What you’re doing here is using your other resource (not much of your time), but of your money to get more eyeballs to your content.

The second advantage is that:

You put your content in front of linkable audiences.

What does it mean?

You don’t just spend Google Ads on any keywords. You want to make sure you’re using it for keywords with the ability to earn passive or organic backlinks. 

Ahrefs did this strategy.

They spent $1245 on Google Ads for keywords on statistics. 

And they got 13 unique referring domains, so averaging around $41.60 per link.

Not bad for a little effort strategy isn’t it. 

You create the content and you get links not from a manual approach, but from a semi-automated approach of passive link building.

Another brand that is doing this heavily is Deloitte.

So they spend Google Ads to promote their top-of-the-funnel content.

With so many publishers searching for sources on consumer trends, they can get a lot of passive links if they put their content being the first page to be visible on Google results. 

So if you’re a brand that wants to leverage this little-known link building strategy, here’s a simple process you can follow. 

How To Do Link Building With Google Ads

Choose keywords with content likely to earn passive links.

In this step, you use different tools. You can have Ahrefs as your tool, it has its feature of finding PPC keywords. 

And in terms of topics themselves, what you want to focus on is the type of topics, which is based on a certain type of content. 

And this type of content is mostly referenced and cited, meaning this content type is likely to be used as a source for more information.

So keyphrases like “reports”, “statistics”, “trends” or “forecast” and other related keyphrases where people search for -- and not just ordinary people searching for, but publishers, news writers, and high-end content creators.

Once you can create a list of keywords you can match them with content assets. 

The next thing to do is:

Check ranking pages for topical keywords.

You want to make your content the best reference for the topic. 

Make it easy for publishers to reference your content, either you create reports that are easy to add, or you can use embed codes to help bloggers credit you as the source of information.

Set aside a marketing budget for testing.

For enterprise brands, they are heavily invested in content promotion, so they may have been spending high expenditure to get high returns, not only for the sake of links but for branding presence and all.

But if you’re just starting out, you want to make sure to get quick wins as soon as possible. 

Be wise in spending money. Because either you choose to spend it here executing this strategy or use it on other means like manual outreach and other organic promotion methods.

So there you go, you discovered this little known link building strategy - using Google Ads to get more visibility for your top-of-the-funnel content. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 

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by Venchito Tampon Jr

Where to Find the Right Link Builder (3 Unconventional Hiring Strategies For Link Building Roles)

TRANSCRIPT:

Where to find the right link builder 

Hi, Venchito Tampon here, and today I wanna share with you 3 hiring strategies for link building roles that are unconventional -- often agencies and SEO teams don’t pretty much not aware of.

And by the end of this episode, you can choose which hiring strategy can best work for you so that you’ll be able to hire a suitable high-quality link builder for your team.

Stay tuned! 

 

[toc]

3 Unconventional Hiring Strategies For Link Building Roles

Link building is never easy compared to years ago, that is why you need to able to hire the right link builder for your team.

There are ways to do that, as you know, you can do the typical hiring of posting online jobs on different platforms.

Or if you’re going after freelance link builders, you can post job boards on freelancing websites like Upwork. 

Or you may create a dedicated page just for hiring - have an announcement on your website that you’re hiring for link building roles. 

Those things are good, but there are ways that you can apply to make sure you get only the quality ones. 

Here are 3 unconventional hiring strategies for link building roles.

First is to: 

Look for a content marketer role, instead of just a link builder

You may be thinking: 

We’re talking about link builders here Venchito, yet you’re raising the idea of “content marketers”.

Yes, because tasks involved of link builders are often tasks of a content marketer.

The reality is: you’ll find applicants who would like to apply for your link building roles with past extensive experiences -- but those experiences don’t quality much. As they’ve been using so many different link building strategies, which can burn your website.

This means, that they could give you expectations of this and that, but ending up giving you irrelevant, spammy, low-quality links, which can badly hurt your website.

Whereas, a typical content marketer has content creation and promotion in mind.

Its objective isn’t a quick and shortcut way of getting the links right away, but rather have this mindset of pursuing publishers, other content creators of your clients, or of your brand.

This making sure that he or she is taking care of the brand quality, and don’t just pay the publisher for links for some quick wins of links.

A content marketer thinks of the value of content because at the end of the day, you should be providing reasons to your target prospects before they can give you backlinks.

It’s a value-driven approach to link building. So hiring a content marketer role with tasks of link building (getting links and promoting content) is a good and better strategy for some SEO and digital teams, than hiring straight link building roles.

That’s the first hiring strategy, let’s go to the second one:

Delegate link building tasks to junior SEOs

Yes, this isn’t about just hiring, but making sure you’re allocating your resources - your team effectively.

Link building tasks don’t have to be solo for just link builders. It can be done by junior SEOs in your team.

In fact, it’s a good training ground for marketers who don’t have many experiences in digital marketing. 

They don’t zero experiences, meaning they’re not burned down by spammy link building tactics that can hurt your brand or your clients.

This means that you can easily train them properly for the right link building tasks.

A good way to set this up is to create systems of tasks, document systems, doesn't have to be fancy -- just making sure they can follow step by step process of a specific link building strategy.

Because a process or system helps you manage those junior SEOs doing link building tasks.

If you’re an enterprise and agency, this hiring or outsourcing strategy can best work for you. You don’t have expensive amounts hiring new members for your team, you simply align what you need to your current team roles - and make it work effectively.

And for one of the important hiring strategies for today is:

The best hiring strategy is still referrals. 

The third hiring strategy:

Ask within your networks

If you’re looking for a quality link builder, don’t expect answers from what you see online. Ask for people you trust the most in the SEO industry.

That’s the reason why it’s very important to be involved in the networking opportunities happening within the SEO world.

As you begin to expand your network, you can ask people in your circles if they know someone who’s into link building, either looking for a team to join (in-house) or a freelance link builder working with clients.

The good thing with this strategy is the trust that you can expect. There’s no guarantee, of course, but you can expect quality applicants for referrals. 

So there you go, I shared with you 3 unconventional hiring strategies for link building roles. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 

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by Venchito Tampon Jr

How to Get 100+ Passive Links Using This Simple Content Strategy That Works

TRANSCRIPT:

How to get 100+ passive links using this simple content strategy that works

In this episode, I’ll show you how to generate natural links to your website by using this little-known strategy. 

Stay tuned, because, in the end, you’ll get to model this strategy as an addition to what you are doing right now to build more inbound links. 

If you’ve been creating content for a long time, you know that what makes a successful content marketing campaign happens on the back-end.

That includes your planning strategy.

So if you can plan and execute a content strategy that works effectively already, you’ll have good chances of earning your first few links if you’re doing it for the first time.

This can also serve as an addition to your current content strategy. And you don’t have to change what’s working right now for you. But you can test this go-to strategy so you can generate more high-quality links every month to your website.

This strategy is what I call the “Bookworm Strategy”. 

 

[toc]

Bookworm Strategy 

The strategy is simple. 

Like any bookworm, they want to read multiple books, probably from different topics, but most of which, have a set of interests they only focus on.

The idea of this Bookworm Strategy is when people go to your website, they’ll encounter an existing page that covers almost everything they need on a particular topic.

If they’re looking for definitions and terms, they have it on the content asset you just created. Like a library, like an Encarta, where they’ll get to find information from your end.

Do you know anyone who doesn’t have any idea of what a technical term is? A jargon maybe. 

You’ll probably find them searching for “what is fill in the blank”. They always have this modifier, “what is” or “definition of”. 

The Bookworm Strategy helps you establish your authority and trust in the industry. Given that you’re providing people with information that they need, particularly for your target audience who don’t have much idea with the definition of terms, you are giving them an avenue to know about the industry, as well as to know about your brand -- as you’re one providing these content.

To start with, you have to go first for any keyword research tools that would give you a certain topic to focus on. 

One keyword research tool that you can use is Ahrefs. It has these two features: Content Explorer and Keyword Explorer -- which are both effective tools to give you opportunities for topics to target with your content. 

Different industries have different technical topics. You’ll have to find one that you feel confident you can give correct, and vital information to your readers. 

Curate "what is" keywords (terms and definitions)

You want to be looking for any “what is” keywords with enough search volume. 

It is best to compile them in a list (or in a spreadsheet). 

Answer ‘what is’ terms with the best of its definition, some of the industry jargon may include coined terms (which can you define yourself). 

By working on the list, you get to see that it’s pretty long-form content as there are so many “what is” keywords related to topics in your industry.

If you’re looking for some content strategy for big assets, this one is for you.

The key is to build as much of this one in many of your multiple properties or websites and get it ranking through promotion.

So next is, how would you promote this type of content? 

Once you’ve published the content, you want to get immediate initial traction to it.

So how would you do that?

Invest in manual outreach to build initial traction

You start by looking for content creators and bloggers who’ve linked to related content already.

Go and search for any page ranking for each term “what is”. Then find using any backlink explorer tools like Ahrefs to find people who’ve linked to those types of content.

This would entail a lot of effort when trying to come up with a list of people to reach out to for content promotion. 

Because you want to go after people who’ve already some interest with a “Bookworm content”. 

Publishers, bloggers, content creators -- people who are likely to reference your content on their existing articles or future articles.

The main reason they would link to you is that instead of them, defining the term or explaining it in a more detailed way, they would just get a quote from your bookworm content, then credit with a link to your page.

Spend many efforts building the initial backlinks to your bookworm content - you need more visibility to the page, as it gets new traction from other publishers in your space.

Use this simple content strategy that works.

Go and find “what is” keywords and terms that can be defined. Curate them on a page, publish it as your glossary or “bookworm content”.

Invest in manual outreach to build a few outreach links to get the page running for attraction.

That’s it!

This could be one of your top linkable assets that can help drive hundreds of passive links if you find keywords with good search volume and massively promote them to its target audience. 

So there you go, you discovered a simple content strategy that can help get you 100+ passive links to your website. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 

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by Venchito Tampon Jr

How to Apply This One Psychology Trigger to 10x Your Content Marketing Results

TRANSCRIPT:

How to apply this one psychology trigger to 10x your content marketing results

In this episode, I’ll show you how to get more massive results in content marketing by applying this psychological factor. 

Stay tuned, because, in the end, you get to apply psychology in different ways, whether you’re creating content, or promoting it to publishers. 

 

[toc]

In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. 

Because you give value, you can get value in return. Though not necessarily you have to expect this to happen all the time, it’s human nature to return the favor. 

Reciprocity is commonly used in marketing and has its term as co-marketing, which is basically using techniques in which two brands or businesses promote each other’s products or content, gaining a mutual benefit. 

How to Apply Reciprocity to 10x Your Content Marketing Results

So how can this be applied to your existing content marketing efforts? Let me give you some actionable tips in this episode.

Reference other people’s content you want to associate your brand with

The key to getting more natural backlinks to your website is not tied straight to the actual promotion of your content, but rather on the back end when you’re still planning to write the content. 

As you plan and research for content ideas, you’ll come across publications and blogs you can source out content for references. This is when you should be planning out how to incorporate these references to your content, in such a way that you leverage reciprocating linking to them, with future hopes to connect to them and later on, land some backlinking opportunities. 

You ask yourself and your team this question, what brands I am trying to associate myself with or my organization I’m working with?

It could be “brands”, it could be thought leaders in your space, it could be publishers and technical experts.

The thing is, when you identify them, it’s easy for you to create content naturally referencing these people and entities. 

After publishing content, it is best to tell them that you mentioned them in your posts. 

And by referencing other entities or publishers, there are three options you can do:

Reference it on your own works - on your blog.

Or cite their content on your external content - like your regular contribution to industry publications. 

Or do both of these two. 

What you’re trying to do here is you’re giving more value to them, essentially if they’re really giving value to your readers, as they have in-depth information on their content assets.

A quick way to tell them you mentioned them is simply just tagged them on your social media posts once you promote your content. It is an easy notification. 

Another way to reciprocate other people and increase your content marketing results is to:

Include quotes from micro-influencers in your content

Micro-influencers don’t have much following compared to established authors and personalities in your space, but if you’re working with a lot of them, there are a lot more reach and visibility you can gain in terms of content promotion. 

These micro-influencers are easy to work with - more receptive than high-authority publishers, so you can expect quick responses from them.

And if you’re already an established brand, an enterprise let’s say, you’ll have an advantage over them, and can offer a lot more buy-in from a branding perspective, who doesn’t want to be featured in an enterprise blog? 

One note to make here is to consider the relevance of the niche of these micro-influencers before pitching emails to them, as you don’t want to go too broad or too thin with your relevance targeting. 

And one of the important pieces of applying this reciprocity trigger to your content marketing campaign. 

Collaborate with non-competing similar-sized brands for big content assets

The way to increase the effectiveness of your content marketing campaigns is to ensure you sustain credibility by offering up-to-date relevant information to your readers. 

The way to do that is to get insights from other brands on topics you can collaborate with.

Of course, it’s understandable that you won’t go reaching out to competing brands, but rather with non-competing brands of similar sizes as yours.

It’s a win-win situation. You get potential customers from their end - their established following. They also get yours. 

One technique I’ve recently seen is how Ahrefs create their big assets. Tim Soulo of Ahrefs, from last month, scheduled a call to discuss some updates in link building. The organization he is working for, Ahrefs is a SaAs marketing tool, I own an agency - in other words, we’re not direct competitors. But we do have tangent customers. 

He recently updated their big content asset, “Beginners Guide to Link Building’, with some latest insights from practitioners in the SEO industry, including me, Alex Tachalova of Digital Olympus, James Norquay of Prosperity Media, and other prominent marketers. 

It’s a reciprocity principle applied. Given I’m included in the big content asset, I’ll heavily promote it on my social profiles, plus share it to my networks whenever they need references on link building. 

So there you go, you discovered 3 ways to apply reciprocity to 10x your content marketing results. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 

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by Venchito Tampon Jr

How to Not Fall Into The Trap of One-Size Fits All Link Building (The Danger of One Link Building Strategy)

TRANSCRIPT:

How to not fall into the trap of one-size-fits-all link building 

In this episode, we’re going to dive into one danger most marketers are doing when it comes to link building - and that is to focus on one single link building strategy. 

At the end of this episode, you’ll realize how important it is to diversify your link building campaigns so that you’ll reduce the risks of just focusing on one link building strategy. 

Back then, somewhere in 2009 or 2011, guest posting was a big thing. People were cramming to post articles on big publications, even ordinary websites that accept guest posts.

So SEOs and marketers pitch a very templated outreach email to pursue these blogs, either they’re generic or niche-related.

When broken link building is in its hype, people we’re diving into different techniques to maximize the strategy. There you see different articles that show the exact step by step process on how to execute it.

When Brian Dean of Backlinko introduced “guestographics”, a lot of marketers started incorporating this as their sole strategy to build links to their websites -- which is basically promoting infographics, with text on top to build backlinks to the site.

Skyscraper technique has been a hit as well, so instead of just writing short-form texts, marketers tried to make the content as long-form as possible, a minimum of 3,000, or 5000 words with the thought the lengthier, the better.

There is a pattern in all of this -- that when one link building strategy is newly introduced to the market and has been proven to provide results, the tendency is to use it as a one-size-fits-all link building.

You see this trap in brands where they only hire just one link building vendor for their website. While there’s nothing wrong with outsourcing your link building project, the thing is when that one service provider focuses only on one link building strategy. 

In general, one link building strategy caters to only one audience type or one type of linkable page. 

For instance, broken link building caters to resource page curators. Guest blogging for publications and blogs. Another strategy is to focus on ideas for local or national news websites. 

When a link building vendor tries to fit their strategy to your brand without really understanding what your target audience is, and how link building can benefit your business, chances are either they build you irrelevant links or links that don’t make sense to your brand at all. 

 

[toc]

 

Dangers Of One-Size-Fits-All Link Building Strategy 

That’s the first danger.

Marketers could possibly build irrelevant links with no value to the business

And having said that, they can miss out on other backlink opportunities that can drive business value to the website. Business value in terms of referral traffic and assisted conversions. 

Another danger to a one-size-fits-all link building strategy:

The risk is too high using one link building strategy

When Google starts to devalue a certain type of link, you have a high risk with most of the backlinks you’ve built using that one strategy. So if a link building strategy doesn’t pass anymore, you run the risk from that. 

Now, let’s go for some tips on how to not fall into the trap of one-size-fits-all link building. 

How To Not Fall Into The Trap Of One-Size-Fits-All Link Building

First is:

Diversify your link building

To reduce the risk that comes from just executing one link building strategy, you can diverse by tapping other link building strategies you haven’t tried but are relevant to your business.

Instead of just focusing on a broken link building strategy that gets links via resource pages, try creating interactive content and promote it through manual outreach. You may also want to do digital PR if that makes sense for your business, to go after any news publications, whether local or national targeting.

By doing so, you’re not just reducing the risk of link devaluation, but also being able to grab backlink opportunities you wouldn’t have otherwise pursued if you solely focus on one link building strategy.

The next thing that you can do is:

Create a content ideation mix

So instead of solely focusing on one audience when creating content assets for your blog. 

Brainstorm together with your content team, if you have, any untapped audiences that still make sense for your business to target. Then try and test those audiences by creating initial content pieces to serve them well. 

So let’s say you’re working in a SaaS company, trying to build backlinks to their pages by targeting an audience -- HR people, for example. 

If you’re heavily solely doing content promotion for HR blogs, you could try tapping other markets like other city blogs that correspond to the same context you’re trying to get into.

And the most important piece to not fall again into the trap of one link bulding strategy is to:

Think long-term

You may have gained quick wins already with your strategy at the moment. But the danger is that it only serves short term.

By having a long-term perspective on strategy, you look for techniques that don’t only give you quick wins but continuously providing you with opportunities in organic means. 

Like building assets to rank for specific keywords that get publishers’ attention, driving more visibility to your website, as it builds links on its own over time. 

So there you go, you discovered the danger of using just one link building strategy and some tips not to fall into this trap. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

Go to the link that I shared there. These are email templates for link building strategies that you can easily copy and paste and get results for your outreach campaign. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode. 

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by Venchito Tampon Jr