Venchito Tampon Jr

SEO for Car Rental Companies

Today, I'll cover link building ideas and SEO for car rental companies.

There are a lot of link opportunities you can dive into this vertical besides those common directory and citation links. Let's start with a strategy with the most plenty of link targets.

 

How to Do SEO for Car Rental Companies

Airport Transport Options

Airport websites normally have pages dedicated to passengers looking for transport options such as taxis, buses, car rentals, and even bicycle rentals.

This is a great link acquisition methodology if you are pursuing high-quality backlinks to your category page (www.domain.com/car-rental) or a sales page dedicated to bookings or reservations.

 

You start this approach by sourcing out available link targets. You can find transport options pages with a few simple Google search queries listed below.

• inurl:"transport options" [CITY or LOCATION] ~"car rental"
• intitle:"transport options" [CITY or LOCATION] ~"car rental"
• "to and from" [CITY or LOCATION] ~"car rental"
• intitle:"public transport" [CITY or LOCATION] ~"car rental"
• "public transport" [CITY or LOCATION] ~"car rental"

You have to qualify these pages by understanding the purpose and context of resource pages. For example, some pages will give you a hint that they only link out to major car rental brands (i.e. "here are major car rentals"). So if your car rental company is new, you are less likely to get a link from the links page.

Next thing, be cautious when doing email outreach and make sure you use a corporate email from your car rental company (e.g. venchito@carrental.com)

When reaching out, craft a short email of who you are, what you represent, and why you deserve the link. If you can include customized discount codes in your email (which you also normally give to your active customers), you would have a high likelihood of acquiring the backlink from the transport options page.

Places to Hire a Car and Transport It [Location]

Besides airport websites, tourism blogs and even non-travel sites publish hire a car or transport in [LOCATION]. If you can refine your Google search queries and find them, they can be added backlink opportunities to your outreach list.

You can apply a similar discount code strategy for email outreach to get a better conversion rate.

Getting Here and There Phrases

We all use the same old opportunity phrases for search queries, i.e. inurl:links OR inurl:resources "niche"). So if you're in the transportation industry, you replace niche with the word "transportation".

But there are common niche-relevant phrases used as titles and on-page texts on linking pages that aren't universal.

For example, "getting there" is a common on-page title for related resource page opportunities in the transportation niche.

 

If you can use the exact phrase or any of its variations to find some relevant transportation resource pages, you'll have better, more suitable link targets for link building. 

Below is a list of transportation search queries you can utilize for Google prospecting:

• "getting around" [CITY or LOCATION] ~"car rental"
• "getting here" [CITY or LOCATION] ~"car rental"
• "getting there" [CITY or LOCATION] ~"car rental"
• "getting to" [CITY or LOCATION] ~"car rental"
• inurl:"getting around" [CITY or LOCATION] ~"car rental"
• inurl:"getting here" [CITY or LOCATION] ~"car rental"
• inurl:"getting there" [CITY or LOCATION] ~"car rental"
• inurl:"getting to" [CITY or LOCATION] ~"car rental"

Corporate and Student Discounts

I've covered this strategy in my link building guide for hotels, but I'm constantly fascinated with this link building strategy because it also works well for other niches, such as transportation.

Educational institutions publish pages for alumni benefits and discounts which you can take advantage of by reaching out to them and offering your own kind of student discount.

 

Please note that some pages are only dedicated to alumna, while others are for current university or college students. Ensure you have some remarks in your spreadsheet only to offer a particular discount.

Optimize Blog Section

In building more backlinks to your blog content, you first have to identify what topics are mostly being linked to in your space.

Another option is to create new content assets not limited to the specific car rental niche. You can produce tangential content that has a believable tie-in to your brand.

Here's a recent slide deck of Danielle Boone at Confluence 2018 about leveraging tangential content.

 

Here are some topics you can craftily publish on your blog or as guest post for other related publications.

1. Saving Money on Travel

 

2. Travel Guide

 

3. What to do or things to do in [LOCATION]

 

It is best to use Ahrefs' Best Pages By Links to spot topics of pages with the highest number of referring domains and use Best Pages By Links Growth to see content assets that get links consistently over time. 

 

SEO For Car Rental Companies FAQs

How do I get leads for my car rental business?

To get leads for your car rental business, consider implementing effective marketing strategies such as optimizing your website for search engines, utilizing social media advertising, offering special promotions, partnering with local businesses, and leveraging online review platforms. Additionally, providing exceptional customer service and maintaining a strong online presence can help attract potential customers and generate leads. Remember to monitor and analyze your marketing efforts to make data-driven improvements. These strategies can help enhance your car rental business's visibility and attract qualified leads.

How do I get clients for my car rental?

To market your car rental business effectively and get clients, consider creating a strong online presence through a user-friendly website, search engine optimization (SEO) strategies, and targeted online advertising. Implementing social media marketing, competitive pricing, and exceptional customer service will also attract clients to your car rental business.

Who is the biggest car rental aggregator?

The biggest car rental aggregator is enterprise.com. It held the number one position in the Car Rentals category in May 2023, making it the most popular website for car rentals.

How profitable is car rental business?

Car rental businesses typically have low profit margins, with larger companies like Hertz averaging around 0% to 5%. This is because of competition and high fixed and variable costs. However, success can still be achieved through efficient operations and excellent customer service.

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by Venchito Tampon Jr

B2B Link Building Strategies

What do you do when you don't have many outreach prospects on your lists?

Either you reach out again to your same link building targets or find new ways to collect more to your list.

This is one of the challenges when you're doing b2b link building campaigns. 

Not enough outreach markets. Niche is too boring. Topics are only limited.

In this blog post, we will talk about b2b link building and how you can brainstorm content topics that get links.

With enough content planning, smart link prospecting, and an effective outreach campaign, you can formulate a plan that works for your industry.

Here are four tips to address those challenges I've covered earlier.

 

B2B Link Building Strategies

1. Vary content creation approaches

Test out options on your content marketing campaign.

One, in particular, is to go with broad topics instead of just niche blog post ideas.

It's easy to get frustrated with the low amount of topics you can brainstorm when you only focus on your niche.

So figure out how to mix your blog targeting with broad topics by looking at categories and interest groups that you can tap onto with your content.

Secondly, you also want to be looking at the content format you can try and test in your blog.

One good example is how Mattermak, a data platform for venture capital companies, does with their Raise the Bar content.

 

They basically compile a "daily digest" of timely posts on sales, marketing, and growth engineering.

Not only do they grow broad on topics, but find a way to make it worthwhile their time to produce content with fewer resources.

Surveys, year-end reports, swipe files, and resource guides are some content assets you can vary for your content.

Two good examples of this are MYOB  and Deloitte.

MYOB features end-of-financial-year resources as they recognize that many businesses are figuring out accounting and financial decisions as they grow. Doing so helps them to position themselves as a go-to-resource brand for businesses navigating in each stage of progress.

 

Deloitte conducts annual and timely surveys for millennials and Gen Zs. During this pandemic, they launched their research revealing "resilient generations," which showcases how those two generations (millennials and Gen Zs) express resolve and thrive for their better future.

 

These are all big brands and you may be wondering if you could actually do the same for your B2B site.

You may not have a big budget, but you can get inspiration from these companies to identify what works for you based on your context and industry.

2. Expand into multiple outreach markets

Not only you should be looking for ways to vary your content strategies, but you can also penetrate multiple outreach markets.

The advantage of doing so is that you create consistent relevant content that yields more brand awareness, as you get to increase eyeballs for your site from every potential linkable market possible.

There are two ways to do this:

1. Match your content with any linkable audience.
2. Find shareable audiences to promote your content.

The first approach must be planned ahead of content promotion.

In the content writing process, there must align the topic to a particular linkable audience you choose.

 

Given that these linkable audiences are more receptive to linking than other outreach markets, you can guarantee links when you promote your content asset.

You can start this off by checking what your competitors are doing. List down all outreach markets they have targeted with their content. You will end up finding more markets that are not included in the graphics above.

 

Then choose among these audiences that make sense to target with your web assets.

The second approach is geared towards people who are open to sharing visuals, assets, and guides rather than just externally linking to your page.

These are bloggers and publishers in your space with past history of sharing assets with their audience. As simple as having a Google search to figure that out is a plus if you want to know how keen they are to respond to sharing-content outreach pitches.

3. Use template pages as link assets for SaaS brands

If you're into SaaS B2B sites, you want to maximize your landing pages that have the potential to get quality links.

Now, it's not that easy to promote a landing page (i.e. template page) and acquire links instantly. No one would give a link to a sales page.

So you must change the template page, targeting, and how you approach your outreach campaign.

Here are some insights you can discover from it:

• Learn from other template-specific sites and model it to your brand
• Add citable elements to your SaaS template page (to add a linkable value proposition to your copy).
• Leverage resource page opportunities
• Build landing page links with brand mention outreach
• Tap off-site brand content like blogs

4. Maximize passive-link-earning content pieces

Passive link building works.

However, there must be an upfront investment of resources to put the content out there and dominate rankings until other content creators see and reference the page from their content works.

Find referential keywords that you can target with content. These include "questions" people ask when looking for something and are likely to be cited by other content creators.

You can also start looking for "research" or "data" keyword-driven opportunities, which publishers normally link to add credibility to their writing.

 

Leverage manual outreach opportunities to promote these referential pages to gain traction and links to have the ability to rank for their target keywords.

Once it ranks, it allows your pages to build the pipeline of organic links over time.

Replicate the same strategy to your other content assets and benefit from passive links.

Mix that with active link building outreach to get some momentum with your link building.

 

Land and Expand

Start small by looking at opportunities in your hand. Leverage what works already to land on a few links. Then get the ball rolling by tapping other outreach markets or content formats that can work for your brand.

 

B2B Link Building Strategies Frequently Asked Questions

What is B2B link?

B2B link refers to business-to-business integration, enabling organizations to automate processes and communication with customers, suppliers, and partners for enhanced efficiency and effectiveness. Automating key business processes, B2B integration facilitates seamless collaboration and trade.

How do I get B2B backlinks?

To obtain B2B backlinks, implement effective tactics like creating high-quality content that provides value to other businesses, reaching out to relevant industry websites for guest posting opportunities, and leveraging your existing business connections for link building. Additionally, consider participating in industry events and conferences to network and gain exposure in your target B2B market.

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by Venchito Tampon Jr

Knowledge Graph Optimization For SEO - SharpRocket

You, too, have done it - you've probably searched your brand name or the product you sell to see what comes up on the first page of Google. There will be results from your website, but there is also something else - a box with information about your brand or product.

 

So if you've seen it, you've experienced the power of the Knowledge Graph.

 

What is a knowledge graph SEO?

A knowledge graph in SEO refers to Google's vast database that enhances its understanding of search queries and enables it to offer direct answers in search results. The knowledge panel is the primary way information from the knowledge graph appears, providing key takeaways and insights to users.

Source: https://ahrefs.com/blog/google-knowledge-graph/

The Knowledge Graph is the box of information that appears on the right-hand side of the screen when you perform a Google search of your brand. It includes things like:

• Brand name
• Logo
• Founded date
• Phone number(s)
• Founders
• Address
• Team Management
• Social media profiles
• What people also search for

Or if it's a person, you'll see:

• Birthdate
• Place of birth
• Education
• Spouse
• Occupation
• Citizenship

And if it's a store or a location, you'll see:

• Opening hours
• Address
• Phone number
• Ratings
• Map
• Photos

You may have also noticed that the Knowledge Graph appears in other places, such as on Google Maps.

The Knowledge Graph box appears when you search for a business on Google Maps. The information is pulled from the business’s Google My Business listing.

 

What Impact Does It Have On SEO?

Google says its goal with the Knowledge Graph is to “Go beyond keyword matching to understand the people, places, and things you care about, and deliver them straight to you.”

They want to provide searchers with the information they are looking for without having to click through to a website. This is great news for SEOs! We no longer have to rely on getting that coveted first organic result to get our brand in front of searchers.

The Knowledge Graph is also great for voice search. With the increasing popularity of voice assistants like Amazon Echo and Google Home, searchers use natural language to ask questions. This is where the Knowledge Graph can shine.

Google can use the information in the Knowledge Graph to answer a searcher’s question directly, without the need to click through to a website.

For example, if someone asks their Google Home, “What is the founder of Tesla?” Google can answer that question using the information in our Knowledge Graph listing.

 

What’s the Difference Between Google’s Knowledge Graph, Rich Results, and Featured Snippets?

Google’s Knowledge Graph is not the only structured data that can appear in search results. Google also uses “rich results” to enhance the search experience.

Rich results are similar to the Knowledge Graph, but they are generated from the content on your website. They can include things like:

• Ratings and reviews
• Pricing
• Events
• Ingredients
• People
• Products

Rich results can appear in both mobile and desktop search results. They are generated from the structured data on your website using schema.org markup.

Schema.org is a collaborative project between Google, Microsoft, Yahoo, and Yandex to help structure data on the web.

You can see an example of rich results in the search results for a recipe. The recipe title, photo, rating, and cook time are all generated from structured data on the website.

 

Google also uses “featured snippets” to answer searchers’ questions directly. Featured snippets are generated from the content on your website.

Google pulls a snippet of text from your website and displays it in the search results. They also display the URL of the page where they found the information.

 

Featured snippets differ from rich results because they are not generated from structured data. They are also different from the Knowledge Graph because they are not Google’s own database of information.

 

How to Optimize Your Knowledge Graph Listing

Now that we’ve talked about the benefits of optimizing your Knowledge Graph listing let’s talk about how you can do it.

There are a few things you can do to make sure your Knowledge Graph listing is optimized for SEO:

1. Claim your Google My Business listing
2. Optimize your NAP (Name, Address, Phone number)
3. Add images and videos
4. Add business category
5. Encourage customer reviews
6. Use structured data markup
7. Optimize your website content

Let’s take a closer look at each of these optimization tips.

 

1. Claim Your Google My Business Listing

The first step to optimizing your Knowledge Graph listing is to claim your Google My Business listing.

If you haven’t claimed your listing yet, you can do so by going to google.com/business.

Once you’ve claimed your listing, you can add information about your business, such as your NAP, business hours, website URL, and more.

You’ll also be able to upload images and videos, which we’ll discuss in the next section.

 

2. Optimize Your NAP

The second step to optimizing your Knowledge Graph listing is to optimize your NAP.

Your NAP is your name, address, and phone number. It’s important to ensure your NAP is consistent across the web.

That means if you have a different phone number on your website than you do on your Google My Business listing, it will confuse Google.

To avoid this, ensure your NAP is the same on all your online listings.

 

3. Add Images and Videos

Adding images and videos is the third step to optimizing your Knowledge Graph listing.

Google loves visual content, so adding images and videos is a great way to improve your listing.

Not only will this help your listing stand out, but it will also give Google more information about your business.

To add images, simply go to your Google My Business listing and click on the “photos” tab. From there, you can upload photos of your business, employees, products, etc.

To add videos, you’ll need first to upload them to YouTube. Once uploaded, you can add them to your Google My Business listing by going to the “photos” tab and clicking on the “add video” button.

 

4. Add Business Category

The fourth step to optimizing your Knowledge Graph listing is to add a business category.

Adding a business category is a great way to help Google understand what your business is all about.

To add a business category, simply go to your Google My Business listing and click on the “info” tab. From there, you can scroll down to the “category” section and add a business category.

 

5. Encourage Customer Reviews

The fifth step to optimizing your Knowledge Graph listing is encouraging customer reviews.

Customer reviews are a great way to show Google that your business is reputable and trustworthy.

To encourage customer reviews, go to your Google My Business listing and click the “reviews” tab. From there, you can post a message asking customers to leave a review.

You can also post a link to your review page on your website or send it out in an email blast.

 

6. Use Structured Data Markup

The sixth step to optimizing your Knowledge Graph listing is to use structured data markup.

Structured data markup is code you can add to your website to give Google more information about your business.

Adding structured data markup is a great way to improve the chances of your listing appearing in the Knowledge Graph.

To add structured data markup, you’ll need to edit the code of your website. If you’re not comfortable doing this, you can hire a developer to do it for you.

You can customize your brand's Knowledge panel by:

• Optimizing logo structured data - Add code to your website that tells Google about your logo.
• Adding social profile links - You can add links to your business's social media profiles so people can find you on Facebook, Twitter, etc.
• Adding company contact numbers - You can add your business's phone number and email address so people can contact you.
• Adding holiday hours - You can add your business's holiday hours so people know when you're closed.
• Adding links to important pages - You can add links to your website's most important pages, such as your About Us page, Services page, etc.

 

7. Optimize Your Website Content

The seventh and final step to optimizing your Knowledge Graph listing is to optimize your website content.

Google crawls your website to determine what your business is all about.

If your website is poorly designed or doesn’t have much content, it will be difficult for Google to understand what your business is all about.

To optimize your website content, start by ensuring that your website is well-designed and easy to navigate.

Then, ensure that your website has a lot of relevant content to your business.

The more content you have, the easier it will be for Google to understand your business.

If you’re unsure how to optimize your website content, you can hire an agency that does local SEO services.

Takeaway

The Knowledge Graph is a powerful tool that can help you get more exposure for your business. If you're not already using it, now is the time to start.

By following the seven steps outlined in this article, you can optimize your Knowledge Graph listing and improve your chances of appearing in the Knowledge Graph.

 

Knowledge Graph Optimization FAQs

How do you optimize a knowledge graph?

To optimize a knowledge graph for SEO, start by ensuring that your entity's information is accurate and comprehensive. Use Schema markup to provide search engines with structured data about your entity. Focus on building strong online authority through high-quality backlinks and content. Regularly update and verify your entity's information to maintain its relevancy and accuracy. Monitor and analyze your knowledge graph's performance to identify areas for improvement and make adjustments accordingly.

 

How to use knowledge graph for SEO?

To leverage Google's Knowledge Graph for SEO, focus on optimizing your website with structured data markup, semantic markup, and relevant content. Implement Schema.org markup to help Google understand your website's entity and relational information. Improve your website's authority and relevance by earning quality backlinks and creating engaging content. Regularly update and optimize your website to enhance its chances of appearing in the Knowledge Graph.

 

Does Google still use knowledge graph?

Yes, Google still uses Knowledge Graph to display information in search results. Knowledge Graph is a vast database of billions of facts about various entities like people, places, and things. It helps provide relevant and accurate information to users directly within the search results.

 

What are the benefits of Google’s knowledge graph?

Some benefits of Google’s Knowledge Graph include:

1. It helps you get more exposure for your business.

With the knowledge graph, you're increasing your chances of appearing in Google's search results. And, as we all know, the higher you appear in Google's search results, the more traffic you're likely to get.

2. It helps you build trust and credibility with potential customers.

When potential customers see your business listed in the knowledge graph, they're more likely to trust and do business with you. After all, if Google trusts you enough to list you in their knowledge graph, you must be a pretty reputable business.

3. It helps you stand out from your competition.

If your competition isn't using the knowledge graph, you can really stand out. This is especially true if you're in a competitive industry.

4. It's free exposure for your business.

Unlike paid advertising, the knowledge graph is completely free. So, if you can get your business listed in the knowledge graph, it's essentially like getting free advertising.

5. It can help you generate leads and sales.

If potential customers see your business listed in the knowledge graph, they're more likely to contact and do business with you. In other words, the knowledge graph can help you generate leads and sales.

 

How to display an e-commerce knowledge graph?

You can do a few things to help Google display your e-commerce business in the knowledge graph.

1. Make sure your website is well-designed and easy to navigate.

This will help Google understand what your eCommerce site provides and make it easier for them to crawl it.

2. Add structured data to your website.

Adding structured data to your website will help Google understand your site's content and make it easier for them to display your business in the knowledge graph.

3. Add content to your website.

The more content you have on your website, the easier it will be for Google to understand your business.

4. Optimize your website for search engines.

Ensure you're using the right keywords and phrases on your website so that Google can easily find and index your site.

5. Promote your website online.

The more people visiting your site, the more likely it is that Google will notice and display your business in the knowledge graph.

 

How does Google's algorithm determine what displays in the knowledge graph?

Google's algorithm looks at various factors to determine what displays in the knowledge graph.

1. Relevance

Google will only display information relevant to the user's search query in the knowledge graph.

2. Sources

Google looks at various sources to determine what information to display in the knowledge graph. These sources include websites, news articles, and more.

3. Authority 

Google looks at the authority of the sources to determine which information to display in the knowledge graph. The more authoritative a source is, the more likely Google will display its information in the knowledge graph.

4. Accuracy

Google also looks at the accuracy of the information to determine what to display in the knowledge graph. Inaccurate information is less likely to be displayed in the knowledge graph.

5. Freshness 

Google prefers to display fresh, up-to-date information in the knowledge graph. So, if you want your business to be displayed in the knowledge graph, keeping your website and information up-to-date is important.

 

How to get certain photos to show in knowledge graph listing?

You can update your knowledge graph listing by adding photos and other information about your business. Here are a few things you can do to get certain photos to show up in your knowledge graph listing:

1. Add photos to your website.

Google will pull out any photos related to your business from your website and display them in the knowledge graph. So, if you want certain photos to show up, add them to your website.

2. Add photos to your Google My Business listing.

If you have a Google My Business listing, you can add photos to it. This will help Google understand what your business looks like and make certain photos more likely to appear in the knowledge graph.

3. Suggest a change to Google Knowledge Listing

If you see that Google has incorrect information or photos listed for your business, you can suggest a change on the listing. Google will then review your suggestion and make the appropriate changes.

Read this guide for more information.

 

How long does Google knowledge graph take to update?

Google doesn't have an exact timeframe for when the knowledge graph will be updated. However, it's generally a good idea to wait at least a few weeks before you expect to see any changes.

If you've made changes to your website or Google My Business listing, you can try resubmitting your sitemap to Google to help speed up the process.

 

When was Google knowledge graph introduced?

Google knowledge graph was introduced on May 16, 2012.

 

How to get your address in google knowledge graph without submitting street address? 

There is no guaranteed way to get your address in the knowledge graph without submitting your street address. However, there are a few things you can do to increase the chances of your address being displayed:

1. Add your address to your website.

Ensure you add your full address (including your street address) to your website. Google will use this information to determine whether or not to display your address in the knowledge graph.

2. Add your address to your Google My Business listing.

If you have a Google My Business listing, add your full address to it. This will help Google understand that your business is located at that address and make it more likely for your address to be displayed in the knowledge graph.

3. Suggest a change to Google Knowledge Listing

If you see that Google has incorrect information or photos listed for your business, you can suggest a change on the listing. Google will then review your suggestion and make the appropriate changes.

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by Venchito Tampon Jr

What Are Short Tail Keywords For SEO

In the world of SEO, keywords are everything.

You use them to optimize your website and content for search engines so that people can find you when searching for terms related to your business.

There are two main types of keywords: short tail keywords and long tail keywords.

Short tail keywords are general, one or two-word phrases that are highly competitive and get a lot of searches. Long tail keywords are more specific, three or four-word phrases that are less competitive and get fewer searches.

Short tail keywords are simply shorter, more specific versions of your main keyword.

For example, if you're selling shoes, your main keyword might be "shoes." But a short tail keyword would be "women's running shoes."

On the other hand, long tail keywords are longer, more specific versions of your main keyword.

So, using our previous example, a long tail keyword might be "women's size 10 running shoes."

Statistically, short-term keywords are seen to be more competitive than long-tail keywords. This is because short tail keywords are more general and have a higher search volume. Long tail keywords, on the other hand, are more specific and have a lower search volume. But that doesn't mean they're not important!

In fact, long tail keywords are essential for SEO success. This is because they help you target a specific audience, which can result in higher conversion rates. And they can be much easier to rank than short-tail keywords.

 

Why should you use short-tail keywords?

Short tail keywords are important because they help you target a general audience. They can be difficult to rank for, but you'll get a lot of traffic if you do manage to rank for them.

In fact, according to one research, 10,000 of the most utilized keywords are almost entirely short tail. They also make up about 20% of all searches out of millions of available keywords.

 

5 Benefits of Using Short-Tail Keywords:

1) They have a high search volume.

For instance, a short tail keyword like "buy shoes" has a much higher search volume than a long tail keyword like "where can I buy size 10 women's running shoes."

2) They're more competitive.

Because they have a high search volume, short tail keywords are also more competitive. The more competitive the keyword is, the more difficult it is to rank for.

3) They're more general.

Short tail keywords are less specific than long tail keywords, which means they can target a wider range of people.

4) They're easier to remember.

Because they're shorter and more general, short tail keywords are easier to remember than long tail keywords. This makes them more likely to be used by people just starting their search.

5) They can be combined to create a long tail keyword.

Short tail keywords can be combined to create a long tail keyword. For instance, you could combine the short tail keywords "buy shoes" and "size 10" to create the long tail keyword "where can I buy size 10 women's shoes."

Now that you know the benefits of short-tail keywords, let's look at some tips for using them in your SEO strategy.

 

Tips for Using Short-tail Keywords

1) Use keyword research tools

Use keyword research tools such as Google AdWords Keyword Planner, Google Trends, and Ahrefs Keyword Explorer to find short tail keywords relevant to your business.

2) Use negative keywords

Use negative keywords to filter out irrelevant searches. For instance, if you're selling women's shoes, you might want to use the negative keyword "men" to filter out searches for men's shoes.

3) Use keyword-rich titles and descriptions

Use keyword-rich titles and descriptions to improve your chances of ranking for your chosen keywords.

4) Combine short tail keywords

Combining short tail keywords is a great way to create long tail keywords. As we mentioned before, you can combine the short tail keywords "buy shoes" and "size 10" to create the long tail keyword "where can I buy size 10 women's shoes."

5) Use short tail keywords in your content

Use short tail keywords in your content to improve your chances of ranking for those keywords. But don't stuff your content with keywords! Use them sparingly and make sure they fit naturally into your text.

Short tail keywords are an essential part of any SEO strategy. By using the tips above, you can use them to improve your chances of ranking on Google and getting more traffic to your website.

 

7 Short Tail Keyword Examples

1) Local Keywords (Restaurant)

Local keywords are short tail keywords that include a geographic location. For instance, if you own a restaurant in Los Angeles, you might use the keyword "restaurants in Los Angeles."

When you do keyword research, you'll notice that the keyword "restaurants in Los Angeles" has and higher search volume than "restaurants in Los Angeles alfresco dining". This is because people who include a geographic location in their search are more likely to look for a restaurant there.

 

2) Product Keywords (iPhone)

Product keywords are short tail keywords that include a product name. For instance, if you're selling iPhone cases, you might use the keyword "iPhone cases."

The keyword "iPhone cases" has more search volume than "iPhone 6 cases" because it's more general. People who use the keyword "iPhone cases" might be looking for any type of case, not just an iPhone 6 case.

 

3) Brand Keywords (Nike)

Brand keywords are short tail keywords that include a brand name. For instance, if you're selling Nike shoes, you might use the keyword "Nike shoes."

The keyword "Nike shoes" has a greater search volume than the more narrow "Nike running shoes." People looking for "Nike shoes" may be seeking any Nike shoe, not just the Nike running shoe.

The general rule is that the longer and more specific the keywords are, the less search volume they have. So, if you want more traffic to your website, aim for short-tail keywords.

 

4) Digital product keywords (WordPress plugins)

If you've been creating sites using Wordpress, you've probably tried searching for Wordpress themes and plugins already.

"WordPress themes" is a short tail keyword, while "best free WordPress themes for business websites" is a long tail keyword. The latter has less competition and more traffic potential.

 

5) Service keywords (SEO services)

If you offer SEO services, you might want to use the keyword "SEO services." But since this keyword is quite general, you'll be competing with many other SEO service providers.

A better option would be to use a long tail keyword such as "SEO services for small businesses." This keyword is more specific and has less competition.

 

6) Informational keywords (how to change a tire)

Informational keywords are short tail keywords that people use when looking for information. For instance, someone might use the keyword "how to change a tire" if they need to know how to do it.

The keyword "how to change a tire" has more search volume than "how to change a tire on a car." This is because the latter is more specific, and people who use it will likely know how to change a tire. They just need to know how to do it in a car.

 

7) Navigational keywords (Facebook login)

Navigational keywords are short tail keywords people use when looking for a specific website. For instance, someone might use the keyword "Facebook login" to go to Facebook's login page.

The keyword "Facebook login" has more search volume than "login to Facebook." This is because the latter is more specific, and people who use it are likely to know already how to login to Facebook. They just need the shortcut.

 

Key Takeaways

Short tail keywords present many opportunities for you to get more traffic to your website.

1. They have less competition and are, therefore, easier to rank for.
2. They are more general and have more search volume.
3. They are usually less specific, which makes them easier to target.
4. They can be used in various marketing campaigns, such as content marketing, pay-per-click advertising, and email marketing.
5. They are easier to remember than long tail keywords.

If you want to increase your website's traffic, start by targeting short tail keywords. Not only will you be able to rank for them more easily, but you'll also get more traffic from them.

 

Short Tail Keywords Frequently Asked Questions:

What is short tail keyword examples?

Examples of short tail keywords include "egg" and "shoes". Short tail keywords consist of one or two words and are less specific than longer search phrases. They are commonly used to generate broad search results.

 

What is short tail keywords and long-tail keywords?

Short-tail keywords and long-tail keywords are vital in on-site SEO research. Short-tail keywords are broad search queries of one or two words, while long-tail keywords consist of three to five words or more. Understanding their difference is crucial for effective keyword targeting and driving relevant organic traffic to your website.

 

What is a short tail word?

Short-tail keywords, also called head terms, are broad search queries with high search volumes. They differ from long-tail keywords, which are specific and have low search volumes. Using short-tail keywords can help reach a larger audience but may be more competitive.

 

What is an example of a short tail product?

A short-tail product refers to a broad and popular item with high competition in online searches. For instance, common examples are "shoes," "pizza," or "travel." These short-tail keywords have significant search volume and are usually more competitive to rank for.

 

Why do you SEO your home page for short‐tail keywords and internal pages for long tail keywords?

When it comes to conversion, short-tail keywords are being used on homepages because they are general and give people an overview of the website.

On the other hand, long-tail keywords are used on internal pages because they are more specific and help convert visitors into customers or subscribers. Long-tail keywords are the key to optimizing your semantic search. For example, you can dilute your long-tail keywords with broad (short-tail) terms to avoid being penalized by Google and losing potential traffic.

 

Why do you use short‐tail keywords for your home page? 

If you're just starting out, it's best to focus on short-tail keywords for your home page. This is because they are more general and have more search volume. As you get more traffic to your website, you can target long-tail keywords for your internal pages.

However, the rule of thumb in digital marketing is that you should use both keywords (short and long tail) for your website. Short-tail keywords are less competitive and easier to rank for, while long-tail keywords are more specific and have more traffic potential. Doing so can help you boost your bottom line, increase brand awareness and organic traffic.

 

Do you have any suggestions for short tail keywords with low competition?

There is no magic bullet when it comes to finding low competition keywords. However, a good place to start is by using Google's Keyword Planner Tool. You can also try using long-tail keywords, which are usually less competitive than short-tail keywords. Another approach is to use keyword research tools like Moz's Keyword Explorer or Ahrefs' Keywords Explorer. These tools can help you find low-competition keywords that you can rank for.

 

Can short tail keywords be more than one word?

Yes, short tail keywords can be more than one word. They can be up to three words. However, anything more than that is considered a long-tail keyword.

 

What are some of the best short tail keywords?

Some of the best short tail keywords include "buy," "sale," "free shipping," and "coupon." These high-traffic keywords can help you get more traffic to your website.

 

What are mid-tail keywords?

Mid-tail keywords are a combination of short-tail and long-tail keywords. They are somewhere in the middle in terms of both search volume and competition.

 

When should you be using mid-tail keywords?

Mid-tail keywords can be used in a variety of situations, such as when you're starting a new website or when you're trying to rank for a new keyword. For example, if you're starting a website about shoes, you might use the mid-tail keyword "men's dress shoes." This is a high-traffic keyword that isn't too competitive.

 

When should you be using long-term keywords?

If you want to increase your traffic in the long run, then you should be using long-tail keywords. These are more specific and have more traffic potential. They may be less competitive than short-tail keywords, but they will help you get more targeted traffic that is more likely to convert.

 

What are some tips for choosing the right keywords?

There are a few things to keep in mind when choosing keywords. First, you want to ensure that the keywords you choose are relevant to your business and products. Second, you want to choose keywords that have enough search volume to be worth targeting. Lastly, you want to choose keywords that you can realistically rank for. There's no point in targeting keywords that are too competitive.

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by Venchito Tampon Jr

Six Enterprise Link Building Strategies

What is enterprise link building?

Enterprise link building refers to a set of strategies tailored for promoting large and complex websites. It involves leveraging brand equity, valuable content, and a positive reputation to establish strong backlinks and drive organic traffic. These strategies are essential for enhancing the online visibility and authority of enterprise websites.

 

To the person on the outside looking in, doing SEO for a big corporation sounds dreamy. Large enterprises have significant budgets, established brand names, and sites that land on your lap carrying a good amount of link equity.

What a lot of people don’t see is the fact that big websites usually face equally big challenges. Massive site audits, deep page hierarchies, and organizational bureaucracy can get your SEO wheels stuck. Building up a competitive link profile in the big leagues is the same way: if you don’t use your time and resources, you can expect your competitors to bury you while trying to figure out what’s happening.

When a high-DR site faces DR90 competitors, you better come to the ring carrying dynamite in your fists. Scoring several links from a few guest posts per month doesn’t cut it in this arena. Getting widespread brand mentions, coverage from premier sites, and getting links from the most reputable domains are the keys to securing a dominant position in search results for highly competitive keywords.

Early in my career, I was lucky to have worked with two Fortune 500 companies running successful organic search campaigns. These organizations taught me that to win big. You have to think big without falling into the black hat SEO pit. It’s a fine line to straddle, especially if you’ve got the resources to do as you please with your campaign.

Discipline, integrity, and a desire to win the right way are the keys to successful enterprise link building service. Here are six of the go-to methods I use when handling client or employer sites engaged in billion-dollar verticals:

 

Six Enterprise Link Building Strategies

Press Release Distribution

It may sound elementary, but issuing a press release and having it carried by news wires is the fastest and easiest way to earn backlinks for reputable enterprises. If you’re unfamiliar with the concept, a press release is an official statement by the company targeting news and media outlets.

Press releases often carry detailed information on newsworthy announcements that people in your industry will want to know about.

At Emerson Electric, we routinely release press statements during product launches, appearances at major events, or major organizational developments. These stories get covered by media sites such as the New York Times and the Wall Street Journal. We also get media mileage from industry-specific online media outlets like Data Center Knowledge and Computer Weekly for our IT manufacturing news.

Sometimes, they publish stories with live links to us; sometimes, they don’t. However, even when we don’t get live links, we get SEO-boosting brand mentions, and more importantly, we raise awareness about our activities among members of our target demographic.

News coverage from the New York Times

And from the Wall Street Journal, too!

If you’re running an SEO campaign for a medium or large enterprise, make it a habit to write press releases when you have something important to say. Invest in services such as PRWeb and let them distribute your news release to hundreds of sites. You’d be surprised by how much coverage you can get for little effort.

You can probably learn to do it yourself if you don’t have a dedicated writer to compose a news release. Writing a press release isn’t exactly rocket science, so go for it and see how it works. Here’s a nice guide to follow if you’re just starting out.

 

Thought Leadership Campaigns

A thought leader is an individual or organization recognized as an authority in a field of knowledge. The advice of thought leaders is constantly sought out and rewarded with everything from simple praises to financial compensation. If you’re running a big website owned by a major enterprise, there’s a good chance your company and some of its employees are already recognized as thought leaders in your industry.

Leverage this cache by translating it into content and campaigns that get you more traffic and links. Work closely with product marketing and ask them about hot trends in your business. Get their thoughts on customer needs and wants. From there, you should be able to list a set of themes and topics to drive your content and target it to the right people.

Effective enterprise link builders and content developers can create whitepapers, blog posts, videos, and SlideShare presentations from collaborations between the content team, product marketing teams, product development departments, and your sales force.

McDonalds with another great thought leadership campaign

 

Here’s a good example of an effective thought leadership campaign: McDonald’s is aware that North Americans are becoming increasingly careful about their food. Fast food enterprises are feeling the hit because nutrition experts have hammered into the public that fast food is unhealthy. In response, McDonald’s uses transparency to bolster trust and regain lost mindshare.

In Canada, the company launched the Our Food, Your Questions campaign, allowing anyone to raise a query that an official McDonald’s representative answers. More than 16,000 questions have been raised from the first day to now, and countless links have been earned. From a single campaign that ran for what appears to be marginal costs, McDonald’s was able to reap returns in the public relations, content creation, thought leadership, and SEO arenas.

None of its competitors has anything similar, so Ronald and his friends have stayed atop the American food industry for a long time.

 

Tool Creation

We often think of blog posts, infographics, and videos regarding linkable assets. One of the areas that we forget about as a potential link magnet is a good functionality. People don’t go online just to find information and interact with people via social media platforms. We also go online to find solutions to our problems. One of the easiest ways to provide a solution is by providing a tool that users can enjoy on your webpage or download and install on their devices.

In 2014, getting apps developed for PCs and mobile devices was cheaper than ever. The payoffs can be huge, as simple games, productivity tools, and information software can take your branding and link acquisition efforts a very long way. If you’re looking for examples, you don’t have to look outside the SEO industry.

Just check out Aaron Wall’s SEOBook website: sure, it has excellent content, but one of the biggest reasons people go to it, share it and link back to it is because of his popular (and free) set of tools. SEO for Firefox and Rank Checker are two of the most downloaded and beloved applications in the search marketing game, and it’s been that way for years now.

 

SEO for Firefox earned Aaron Wall links and then some

 

At Emerson, we are heavily engaged in marketing our data center infrastructure management (DCIM) solution. One of the challenges we faced was showing CIOs, data center managers, and other executives the business value of our offerings before they even buy them. The solution? An ROI calculator that provides potential customers an estimate of how much money they’ll make back if they adopt our DCIM platform.

By developing an ROI calculator tool, we earned links and media coverage

The tool has enjoyed positive feedback so far, and we’ve received a nice amount of links from media outlets that have taken notice of our tool.

 

Interviews

Having industry experts in your company pays off beyond just content development. You can also leverage their authority for interview opportunities that yield quality links. The same news sites and blogs covering your press releases may also be interested in writing features reinforced by the knowledge of respected people in a given industry.

Keep your ears close to the ground when new trends come along, and look for opportunities to hook up your company’s experts with reporters who need a source.

You can do this in one of two ways. First, you can ask your company’s experts for their opinion when the industry has breaking news. You’ll want to run this past your branding officers to ensure you can comment.

If you are, you can do a little outreach and ask the news site if they’ll be interested in interviewing someone with a good perspective. Reporters and editors often appreciate this as they seek opportunities to publish exclusive content.

Help a Reporter is a great way to earn interview opportunities and links

Another way of getting interview opportunities or being sourced by media is by using Help a Reporter. It’s a cool service that facilitates hook-ups between online news writers and potential info sources. SEO expert Jason Acidre recently wrote about it in a blog post, revealing the link acquisition tactics he focuses on. It also works for small and medium-sized businesses, so check it out.

 

Leveraging Corporate Partnerships

Of the many advantages big companies have, one of my favorites is having strong relationships with equally powerful, influential, and non-competing business entities with monster websites. These partnerships don’t work just with the financial aspects of business: they can and should be a synergy for marketing and link acquisition. Collaborating on thought leadership campaigns, content development, and product placement is a great way to get mileage out of a partnership and enjoy the SEO and branding benefits.

Big partnerships gets you noticed by the online press

 

One of the recent partnerships we ran is between Emerson’s IT manufacturing business platform Emerson Network Power, and IT giant IBM. IBM decided to adopt our DCIM solution to work with its Tivoli portfolio. Without getting into the technical details, it would be safe to say that we turned many media heads when we announced the partnership, which drove plenty of quality links from high-profile sites and blogs. Of course, we also got some very valuable backlinks from IBM’s elite-level pages, and so did they from us.

Our IBM partnership yielded mentions and strong links from their website

Site Acquisition

You won’t get to do this every day, but buying a website or a blog can result in huge gains from a link acquisition perspective. A credible blog with an author who enjoys a good following will drive traffic and links to your site for years, giving your pages a nice push in competition for tough keywords.

Pratik Dholakiya wrote about this in his own guide for enterprise-level link building. He recommended moving the content under your own domain and pointing the old pages to it via 301 redirects. He added that convincing the blogger to stay and keep writing is a good move to help the blog’s transition process. Indeed, readers from the blog you acquired are more likely to become readers of your own site when they see a name and a writing style familiar to them.

Conversely, it can also work for you to maintain the blog or site you acquired just as it is and not move it to your domain. This is for cases when you feel that readership will suffer greatly because of the branding and domain shift. You can make it a subtle promotion hub with graphics, brand mentions and links to your pages.

An example of a site acquired and rebuilt into our own domain where it brings in more link equity

 

In Emerson, our business platforms are grown by acquiring top brands in markets we want to enter. Our information architecture is set up so that our websites house rebuilt pages of sites we’ve acquired in the past. We redirect all equivalent pages, effectively telling Google to credit the Emerson site with the link equity of the old one. The site becomes a bigger and ever-expanding ecosystem of content, backlinks, and brand signals. Above is a screenshot of Avocent, one of the brands we acquired, and its own main page within EmersonNetworkPower.com.

Of course, there are many other ways enterprises can facilitate link acquisition. These are just the most common ones I use because of the high ROI we get. If you have other ideas, share them in the comments section below, and I’ll gladly share notes.

This is a guest entry by Glen Dimaandal, a Former Online Marketing Manager at Emerson Network power, an Emerson Electric Co. business platform. He is also the founder and CEO of SearchWorks, a Philippine-based SEO and Content Marketing Agency. 

 

Enterprise Link Building Frequently Asked Questions

What are the three types of link building?

The three types of link building are deep linking, inline linking, and internal linking. Deep linking involves linking directly to a specific page on another website. Inline linking refers to linking to content within another website. Internal linking occurs when you link to content within your own website. These strategies are important for enhancing website navigation and improving search engine rankings.

 

What is the link building method?

The link building method involves creating backlinks to a website to enhance its visibility on search engines. It includes strategies like content marketing, building useful tools, email outreach, broken link building, and public relations. This practice aims to improve search engine rankings and increase organic traffic.

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by Venchito Tampon Jr

21 Actionable Content Marketing Tips For 2024

This is a list of the most actionable content marketing tips for 2024.

In this post, you'll discover:

• how to find content ideas without using expensive tools
• how to write content that gets hundreds of shares and comments
• tips to optimize content to rank in search and get organic traffic 
• effective content promotion techniques for more traffic and links 

Let's dive in. 

 

[toc]

 

1. Start with Topical Research.

Keyword research is not dead. 

The good thing about SEO is you can rank for multiple keywords, not just for one keyword — only if you know how to practice topical research.

Topical research is discovering the primary key topics your content can rank for, while determining semantically-related keywords to optimize content for topic coverage. 

 

How to start with topical research?

A. Begin with an industry head term. 

You can use keyword discovery tools such as Ahrefs' Keyword Explorer.

 

B. Go to the parent topic.

With Ahrefs, you can see exactly what the keyword's parent topic is. 

Either write content just for the keyword you typed in or cover the parent topic.

 

C. Find semantically-related keywords and common questions.

This is useful for topic coverage. It builds more authority when you can cover as much information by answering related questions and including topically-related keywords.

This leads us to our next tip. 

You can check out our link building services and SEO services. 

 

2. Discover Commonly Asked Questions 

Search users want quick answers to questions.

And if you know what type of questions they search for and provide them with quick answers in your content, you'll get more ranking opportunities.

AlsoAsked is an excellent tool to find dozens of questions you usually see in the "People Also Asked Questions" section. 

The good thing with this is you don't have to manually find all related questions for the topic you're writing about. Type in a keyphrase and the tool will provide you with topical questions.

You can also export the list for later use. 

 

Another way to find commonly asked questions is through Ahrefs' Keyword Explorer.

Search for your topic.

Go to the Questions section. 

 

You can also use the latest feature of Detailed Chrome Extension to extract People quickly Also Asked Questions (PAA) from Google searches.

 

Two things you can do with these questions:

First, add a FAQ (Frequently Asked Questions) at the end of your article. List down all questions with your answers.

Second, you can include these questions as H2s of your article. 

Your readers don't have to check other similar content to find what they're looking for by answering it immediately. 

 

3. Write Content on Topics with Search Traffic Potential. 

SEO and content marketing, when combined, is powerful.

You provide what your readers are looking for while ranking the content for searchers who are looking for it. 

More traffic. More sales.

Use any tools to help you find search traffic potential. 

Here are some of my recommended topic or keyword discovery tools:

SEMrush:

 

Ahrefs:

 

Keyword Everywhere: 

Sidenote: Not all keywords with low search traffic are not feasible topics to write about — most of which are potential topics people are still asking. In aggregate, when you publish articles targeting long-tail keywords (even with lower search volume), the strategy can drive solid traffic to your site. 

 

4. Brainstorm Topics with the Audience's Pain Points. 

Your audience's challenges, issues, and pain points are good content ideas (hat tip to @abbyreimermpls). 

It also puts emotions in your content, making it more shareable and linkable. 

So, how to find your audience's pain points?

Search for "[your audience]," "issues," and "challenges". And see what comes up.

 

For example, if you're looking for paint points of most salespeople, you'll get ideas like:

• Consistent follow-ups
• Self-management
• Personality styles

Tackle each of these pain points as your blog post idea. 

 

5. Rank for Competitors' Keywords. 

Here's a gold mine opportunity. 

Your competitors may be ranking (or aren't ranking yet) for their branded keyphrases.

This could give you some organic traffic that can turn into sales if taken advantage of.

Let's say you want to rank for branded keywords of Monday (a project management software).

Simply enter the domain (monday.com) to Ahrefs Site Explorer and see what they're currently ranking for their own terms.

Filter the results by position 3 & up to see keywords your competitors don't rank in the top 3. 

 

Check each term and consider any pages or content you can create on your website.

One example is "how to use monday com". 

You can create an ultimate guide on how to use Monday and mention its competing products.

Or for any "alternatives" or "product A VS other products" keyphrases, you create a comparison page and add your product. 

Think of leveraging competitors' keywords with new micro-content or a new page. 

 

6. Speak About Your Audience's Interests

Never run out of ideas if you think of your customer's interests.

If you tackle what they need, your content becomes relatable and valuable.

 

How can you find your audience's other interests?

You can use audience research tools like Sparktoro. 

Let's say you're looking for more content ideas for life coaches. 

 

Simply do Sparktoro search: My audience uses these word(s) in their profile "______". 

 

The tool shows you their other interests aside from nutrition. 

 

Create content on public speaking and wellness. 

Replicate this content marketing technique to your brand and never run out of ideas. 

 

7. Use Proven and Tested Blog Post Introduction 

Content is king, but first, you must grab the reader's attention.

You do that by using a blog post introduction that works.

You consistently grab your readers' attention and retain them on site. And thus, it indirectly improves your rankings and conversions.

The success of Backlinko (now acquired by SEMRush) is anchored to Brian's copywriting skills.

Backlinko has its PBB copywriting formula for content's introduction:

• P - Preview
• P - Proof 
• B - Benefit

Tell exactly "what's in it for them?". Show results to build credibility. Give them more by showcasing the benefit of your information.

 

8. Generate Outlines Using ChatGPT or Frase Blog Outline Generator

Writing about the topic flawlessly is much easier when you structure content.

Your writing flows. You cover the essential information.

You can prompt ChatGPT to write a comprehensive outline for the topic you're writing about.

 

One way to generate an outline quickly is by using Frase's new tool - Blog Outline Generator.

 

Input your title and description and wait for the AI tool to generate outline suggestions based on the ranking pages for the keyword.

It gives you insights into your outline quickly—no more hassle when starting. 

 

9. Optimize On-Page With Surfer SEO 

Competitive advantage is when you build proper on-page for your content.

It's not that easy. Add semantic keywords and entities to your content for more topic coverage and topical authority. Include headlines that target topically related keyphrases. 

This takes a lot of work. 

But SEO tools like SurferSEO bring out the exact terms and instructions you need to optimize your content better.

With exact frequency.

And some other entities you can include.

Build your topical authority by providing the quickest answer and the most comprehensive information about the topic. 

 

10. Demonstrate E-E-A-T By Hiring Industry Practitioners.

The bar for content quality increases as more and more brands invest in content marketing.

It's now a competition for expertise.

E-E-A-T (Experience, Expertise, Authority, and Trust) matter in SEO. 

Experts and industry practitioners can provide better and new information than average writers.

They know exactly what to include in the "How-to" section and provide accurate and quick answers for the "FAQ" section. 

Recently, I started my affiliate health blog that covers everything about sleeping. 

I could find any writers from different content writer sourcing platforms or spend time finding the right fit — which, in this case, are medical practitioners. 

Through Upwork, I found a doctor who writes for health blogs. 

The content provides the highest quality of information with concrete instructions because of the writer's expertise.

Key takeaway:  Hire industry practitioners to write for your blog. It makes your content credible and valuable — and helps you rank quickly. 

 

11. Improve E-A-T by Adding Author Bios of Reviewers and Co-Authors  

Besides the quality of information from industry experts, you also benefit from added "author bio". 

If you ask industry writers to include their author profiles in your content, they won't hesitate to say "yes" to you.

Simply because it's added credibility on their part and more opportunities to market their content writing projects. Easy.

 

What benefits this to you?

Topical authority. Your content is much more reliable as you showcase reviewers of your content (and who they are). Their experiences, educational background — all these improve E-E-A-T of your content. 

Check out this Mobile Monkey's guide on how to become a content creator.

 

12. Apply "First Mover Advantage" When Writing Content 

What is the first-mover advantage?

It is your ability to be better off than your competitors due to being first in the market. 

Being first is way easier than being the "best".

Content marketing translates to providing new information you won't see from your competitors' content.

You can do it by finding resources not easily sourced elsewhere. However, that does take enough work for research.

For example, you can search for filetype:pdf "keyword" to discover file attachments of documents, presentations, and other resource formats from the internal data team and practitioners. 

 

Most often than not, those files contain information that gives you a "first-mover advantage" when included in your content. 

 

13. Create Shareable Images

Shareability is vital for content to get additional links. Thus, it helps improve your website's rankings.  

Ahrefs, for example, create different shareable images that include workflows, templates, data, and other internal information that often gets citations.

 

Another brand doing well in creating shareable images is The Zebra, an insurance comparison website.

They publish statistics content with citable, shareable images of checklists, surveys, and internal data.

Both these brands understand the power of shareable images and how it positively impacts the perceived value of their content.

Think of adding value to your audience by creating shareable images. 

 

14. Add a Descriptive Conclusion (Not Just "Key Takeaways"). 

One of the most overlooked parts of a content piece is the conclusion.

Most often, writers simply put a header, "Conclusion" or "Key Takeaways,” and summarize the entire article into one or two paragraphs.

A good content marketer knows how to grab his readers' attention from the beginning to the end of the article. 

One creative tip is emphasizing a call to action or challenge to readers. 

See SiegeMedia's ability to persuade its readers to act on the information.

And other notable brands that do this well.

 

 

15. Upgrade and Upgrade Content 

One best practice in SEO and content marketing is always to make content relevant to its audience.

That means you update the content from time to time to ensure the timeliness and usefulness of the information to current times and industry trends. 

While having the ability to upgrade the content to make it the most comprehensive content on the topic, year by year.

One SEO technique is to add information for keyphrases your content has impressions yet is not currently ranking for. 

You can use tools like Search Console and Ahrefs to find key phrases to optimize your content further.

In Ahrefs, simply enter the URL of your page that's ranking well and go to its Organic Keywords report.

Scroll down. Discover and check keyphrases you can eventually turn into headings and sections of your article.

By doing so, you improve topic coverage of content and help improve its rankings for those topically related terms. 

 

16. Do Conversion-Oriented Internal Linking

Internal linking is often an overlooked SEO strategy yet provides high returns on ranking improvements. 

If you have middle-of-the-funnel content tied to your landing pages, linking to your conversion pages would be helpful.

It is a strategic move to get more conversions simply through internal links.

Take a look at Gusto. They did a great job internally linking to their product pages from "how to buy" and other middle-of-the-funnel content.

 

It's much easier to get conversions this way, as potential customers have a semi-intent of purchasing products. 

Go through your pages and see which pages you link internally to your conversion pages.

 

17. Create a Content Calendar 

Organization of content ideas is critical to producing highly useful content assets consistently. 

Plotting those topics in a calendar is easier to be consistent.

There are many ways to create a content calendar. 

Here are some valuable resources to help you jump-start with that.

• Content Calendar Template by Backlinko
• The Best Content Calendar Template to Organize The Year 2023 by CoSchedule
• How to Build a Content Calendar (Plus a Free Template) by Convince & Convert

 

18. Use TweetHunter to Grow Your Audience

Twitter is becoming more and more of a content platform these days.

As more influencers and brands leverage the power of Twitter threads to showcase their expertise and build a strong following, the use of the platform is more of a necessity than a luxury.

However, using Twitter may seem time-consuming for most busy entrepreneurs and marketers. It eats up their time — as they say. 

The key is to do it in a single hour (or a few hours every week) and let it run for you.

How?

Publish tweets quickly using TweetHunter.

The tool allows you to write and schedule tweets through built-in AI-suggested ideas. 

You don't have to consume all your mental energy to flesh out the content. All you have is to swipe all trending tweets in your industry and based on niche keywords.

 

Another cool feature here is engaging with like-minded influencers on the platform.

All you have to do is to find tweets from profiles with a certain number of follower counts (>2000). And from the platform, engage these followers by replying to their tweets. 

 

19. Repurpose Web Assets For Content Promotion 

Content writing is 50% of the battle. The other half should be spent on content promotion.

The key here is not to overdo the "thinking process" of content promotion but to leverage some assets you've published on your site and distribute them across your marketing channels. 

You can repurpose web assets by turning them into other content formats better contextualized to be promoted in a particular marketing platform.

For instance, instead of creating another new Youtube video to be posted on Tiktok, you may instruct your graphic artist to produce several short reels (videos). Contextualize it to the platform you're marketing to, either by adding texts, sounds, or images that are popular or useful to your target audience.

Another way is to turn industry guides into several shareable images, which you'll then use as bait for guest posts. 

Simply upload images as part of your email outreach campaign to get more attention right at the start of the pitch.

 

20. Do Omni-Channel Marketing With Your Content 

If you hit the right audience with content on specific platforms where they engage, you get followers consistently and build your brand.

Omnichannel does that.

Look at different customer touchpoints. And see which marketing platform can help you further your content.

 

21. Leverage Blogger Outreach To Get Backlinks

Blogger outreach is a solid strategy to get in front of your potential customers, acquire backlinks and improve your website's rankings.

Given that readers are likely to follow personalities (bloggers) if your brand has been linked to one of their content pieces, you'll have a chance of getting more clicks from those inbound links.

Do strategic link placements on industry blogs.

Either leverage content-driven link exchange or other link building strategies on blogs. 

 

Content Marketing in Action

You'll find many ideas on how to create and promote your content. But these ideas will come into reality if apply them. 

Best practices are based on different contexts and scenarios. Test them out and see the results yourself. 

 

Content Marketing Tips Frequently Asked Questions

What are the 4 C's of content marketing?

The 4 C's of content marketing are Customer, Cost, Convenience, and Communication. By focusing on these 4 key elements, companies can create effective content strategies that resonate with their target audience, are cost-efficient, easily accessible, and facilitate communication between the brand and customers. Prioritizing these 4 C's is crucial for successful content marketing campaigns.

 

What are the 3 C's of content marketing?

The 3 C's of content marketing, namely content, context, and communication, are crucial for successful brand and publisher collaboration. By working together, brands and publishers can drive the evolution of the content marketing landscape, ensuring that the right content is delivered to the right audience at the right time. This collaboration enhances the effectiveness and impact of content marketing efforts.

 

What are the 5 rules of content marketing?

The 5 rules of content marketing are essential for success. Firstly, understand your audience's needs to create relevant content. Secondly, focus on creating unique content that can enhance conversions. Thirdly, strive for excellence in content creation to stand out. Fourthly, establish a strong social media presence to reach a wider audience. Lastly, maintain consistency in delivering quality content for long-term impact. Following these rules will help you achieve your content marketing goals.

 

What are the 7 steps of content marketing?

The 7 steps of content marketing are:

1. Content Planning
2. Content Creation
3. Asset Development
4. Shareability and Viral Marketing
5. Content Promotion
6. Repurposing
7. Ongoing Measurement

These steps provide a structured approach to effectively strategize, create, and measure the success of a content marketing campaign. Using these steps can help businesses achieve their goals and connect with their target audience.

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by Venchito Tampon Jr