Content Creation and Link Building For Home Gardening Websites

by Venchito Tampon Jr | Last Updated on November 13, 2021

Starting your own home gardening website is never easy. You look for topic ideas that your readers want to consume, grow your blog, and turn it into something of value — a coaching business, an affiliate, or a community for gardeners.

Traffic acquisition requires effort and a full of other resources to make it a reality. This includes putting enough content that engages your audience and that attracts enough links for your page/site to rank for your target keywords.

Content marketing provides an opportunity for your brand to interact with your audience. When I say your brand – it is you regardless of your team size. Whether you are just starting this home gardening website as a hobby or you have a large content team, consider it as your brand.

Today, let’s talk about how to create content that gets organic (natural) links for your home gardening website.

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Content Guides For Targeted Audiences

Resource guides are not uncommon today. You’ll find them everywhere.

However, publishing guides for content quantity sake is never enough. You need to understand your audience and how they want to be served by your expertise.

Level of Audience

For example, Green and Vibrant exemplify great content writing because of their beginner guides about hydroponic gardening.

 

Beginners guides

 

They even have Do It Yourself and complete guides for newly like-minded communities.

Essentially, the level of audience should be considered in crafting your content piece. You want your blog to cater to as many audiences as possible. In most cases, industry starters or early adopters are ones that dominate the majority of the search market.

 

DIY guides

 

Complete guides

 

It is a note to consider tapping into topics that people are likely to be interested in. For example, hydrophonic plans and aquaponic gardening may be unfamiliar terms for most people, but valuable topics for those who want to dive into home gardening.

Content Type – “How to Grow and Care Plants”

Gardening is about growing your plants. It involves processes and procedures which your readers would likely want to follow as they pursue their hobby.

You can start creating content about methods in growing, caring, and setting up plants (e.g. how to grow and care air plants).

 

Methods to grow plants

 

Plants (Daises)

 

Setting Up Plants

 

You can go step further by providing information and articles on types of plants and flowers. For example, you can have articles on the types of roses and types of daisies.

Content Depth – “Planting Systems”

Home gardening is a broad industry. That’s the reason there are content creators who enter the scene that dive deep into a specific niche.

Consider Home Hydro Systems. It is a non-elegant website with basic design. But what makes it stand out and rank for multiple niche keywords is the idea of topic focus. It only covers everything about home hydro systems.

 

If you haven’t started creating your home gardening site, you can think of one particular topic area where you’ll massively invest efforts and resources. Look into your expertise and available assets to use for content creation and content promotion.

Content Topic – “At Home” Keywords

Keyword and topic research is essential to any content creation initiatives. Looking into what topics that make pages rank and increase organic traffic to the site helps better structure the content.

During this content ideation process (blog post ideas), you can use the “at home” trick to find any gardening keyphrases. Particularly in this season where most people are staying at home, topics about what to do “at home” are in demand.

 

Note: You can use this same strategy for other industries if you’re working with clients or have multiple websites – may it be bands and musicians, music eCommerce, plumbing, personal training, moving, car rental companies, hotels, and dentists.

Promotion of “Home Gardening” Content 

When promoting your content pieces, it is important to know the best places that will amplify the reach of your web assets.

That includes finding what types of linking pages that have a history of linking to a certain type and format of content in your industry. In home gardening niche, I’ve found many curators of resource pages actively linking to educational types of web assets. Here are some examples.

DIY Resource Pages

Do you have “do it yourself” guides?

Start finding DIY resource pages you can reach out to for content promotion. Use targeted queries such as inurl:links OR inurl:resources “DIY” to discover those pages.

High school and College Links Pages 

Highschool websites have dedicated pages for science-related guides that perfectly fit for home gardening content.

These are quick wins in link building as you don’t have to force them to link to your page. All you need to do is to check if the page has a linking history to any similar content assets.

You may simply show your content piece and let the curator decides if it’s worth linking from the links page.

Forum Links Opportunities

You can’t get away from forum links.

If you can participate in niche relevant discussion threads, you can develop momentum for link acquisition.

 

To start with, go through forum threads and participate in discussions where you can contribute your expertise in.

If your existing content assets may be a good addition to your answers as helpful references, add links to appropriate pages. Don’t spam forums with your links. Rather, assess if a link to your resource asset is good for sharing.

Take Good Care of Your Home Gardening Website 

Deliver content that matches your expertise and to your audiences’ needs. Always have a caring mindset of who you are reaching out to — whether you’re working in your content creation or content promotion process.

Like growing a plant, your website needs to be taken care of by putting high-value content assets and promoting them massively to appropriate places.