Outfit your store for more customers and sales through SEO.

As a marketer for a fashion website, increasing your customers and sales is challenging.

You probably have spent thousands of dollars in paid advertising, but you’re getting nowhere with your marketing campaign. If that’s the case, it is time to pursue another marketing channel to increase your customers.

Here comes SEO.

Search engine optimization, also known in its acronym “SEO” is the process of ranking your fashion website for your target keywords. So whey they search for “cool t-shirts”, your fashion website will show up.

Through first page rankings, you get organic visitors from Google and other search engines. This allows you to get more customers and conversions.

There are many parts of SEO. We have a technical audit, on page optimization, content marketing, and link building — these are all needed to rank your website on search.

Complex terms? Nope. fashion SEO is simple.

If you work with a specialized fashion SEO agency, you don’t have to stress yourself.

[Insert generic fashion SEO agency headline]

We're not like this. We are a specialized SEO agency.

When you type in “fashion SEO services”, you’ll see several agencies with generic headlines on their homepage. They offer generic services – providing generic value.

You don’t want generic services, do you?

You want fashion SEO experts who can deliver value to your fashion website by giving the results that you need. As a marketer for fashion website, you want to gain value through first page rankings and excellent client experience.

Like your sales and support team are busy with your customers, find a fashion SEO agency productive in helping you achieve your bottom-line goals.

What does it look like to be our SEO partner? Here is what we further meant by that.

We do link building – the hardest part of fashion SEO services.

Fashion search engine optimization requires a solid approach for marketers and fashion SEO specialists to get their website to rank for search engine results pages.

If you want to show up on the first page in rankings, you need to know how SEO works and its application to your fashion website. You must know how to do keyword research, SEO audit, link building, while giving time for other digital marketing initiatives such as website development, website design, social media marketing, and conversion rate optimization (to name a few).

This is a challenging task. Don’t do it yourself. Instead, consider hiring a fashion digital marketing agency.


Make Over Your SEO Like Your WardrobeHire an SEO Team That Is ConfidentTo Make Results

We create ROI-driven link building campaigns for fashion website.
What does SharpRocket approach to fashion search engine optimization look like in real life?

Boost Sales Of Your Online Store

As a marketer for a fashion website, what you care about the most is more sales for your online store. As your fashion SEO partner, we help you show how link building and SEO rankings can leverage your fashion website for business impact.

Accountability To Generate SEO Results

Just like your sales team is busy serving your customers, our team of fashion SEO specialists (link building experts) is accountable for giving you results. Given our decades of experience in the digital marketing industry, we know a lot of fashion SEO best practices. We keep ourselves updated with the latest Google updates to give you recommendations you only need. You can get free SEO advice without additional cost if you're part of our fashion SEO service.

Your customers want convenience when purchasing clothes. Same thing we do with our fashion SEO service. Your website won’t get penalized with our effective SEO strategies. Instead, your site will continue to dominate your niche year by year. Part of what we offer is 100% guaranteed link placements and replacements on fashion related websites and blogs.

Your residents want real support and care. Same thing we do with our assisted living SEO service. Your website won't get penalized with our effective SEO strategies. Instead, your site will continue to dominate your communities year by year. Part of what we offer is 100% guaranteed link placements and replacements on assisted living, senior living, retirement, or rehabilitation-related websites.

Support Like You Do For Your Customers

We keep on delivering results beyond link metrics. We help you strategize what to do next — what specific content assets can help increase your website's organic traffic and as much more we can as your fashion SEO provider. It is getting a consultant and, at the same time, a fashion SEO link building company to do all the legwork for your fashion website.

Full Transparency and Trust

As a fashion SEO company, we give frequent updates on what's going on with your SEO campaign. Better communication leads to a better experience for our clients. With full transparency and trust, you want to see returns from investment.

Executive Level Reporting

As a fashion search engine optimization company, we send reports with easy-to-digest information for your Chief Marketing Officer. You can hand over our reports to your superiors to get a sense of its business value. No fluff. SEO reports your team needs to succeed in the fashion industry.

Ratings + Reviews = Superb MarketingAuthentic reviews from real clients.

Check out what happens when we care about marketing your restaurant.

We don’t work with everyone. But if you’re the right fit, we help you out.

We earn you white hat backlinks through hard work and strategy with our done-for-you SEO link building service.

Digital Marketing and SEO Agencies

Take your hands off from your SEO link building campaigns. Let our team of SEO specialists do the dirty work so you can focus on SEO strategies you're best at. Our white label link building service caters to that.

Businesses

Are you looking for first page rankings in local SEO? Start getting new inbound links to your website. Whether you're an Enterprise or startup, we know the best backlinks for your website.

Ecommerce

Make your SEO efforts worthwhile to rank in search engine results by building more money page backlinks. We guarantee links to product and product category pages of your online store.

Trusted by the world’s leading SEOs

Vouched for by people who don't vouch for everyone

brian-dean

Brian Dean
Founder of Backlinko

Venchito is one of the few people in the internet marketing world, who understands how to build quality links in today’s SEO world. I highly recommend his link building advice from blog posts guest post, long term link building strategies, and SEO service.

john-doherty

John Doherty
Ex-Distilled Consultant / Founder of Credo

Venchito and his team at SharpRocket are impressive. From their hustle to build their agency to their focus on quality (helping fix broken links). They are a great link building agency to consider when looking to hire for next level traffic acquisition.

razvan

Razvan Gavrillas
Founder of CognitiveSEO

Venchito is one of those guys who listens and then acts based on that. He is a professional with extensive background from SEO agencies. He has a powerful link building skill set that can land better search results rankings. They help optimize better link profile from guest post and other high-quality number of links.

Learn More About Fashion SEO

Search engine optimization in fashion eCommerce is a strategy that aims to increase the number of internet users who visit your website and put your fashion brand on top of the search engines.

It carries out various ways and techniques to improve your fashion website targeting multiple goals such as an increase in sales, lower bounce rate, higher visibility, and rich marketing efforts. SEO can soar your brand’s success and outrank your competitors without spending too much on expensive advertisements and promotions.

Thus, the main role of SEO on your fashion brand is to influence the search engines about your business and connect you to the right audience.

There are a number of ways to SEO your clothing brand and this includes:

  • Keyword research
  • Content strategy
  • Link building
  • Local SEO
  • Technical SEO
  • Competitor analysis

 

Keyword Research

You need to publish content that targets what your potential customers are exactly looking for. Keyword research can give you the terms that your audience is searching for so you can include them in your blogs or descriptions found on your site. 

You always want to be on the first page of results when they search for something related to your clothing business, right? If that’s your goal, make sure to include the right keywords to hit your target audience. 

 

Content Strategy

After keyword research, it’s time to beef up your website with great content. You need to publish posts that answer the questions of your audience and give what they need. Provide detailed product descriptions and the latest trends in fashion that could help them decide what to purchase.

Always provide value to your target audience and that it’s possible through well-developed content. Don’t forget to include those keywords in your content strategy! 

 

Link building

The next thing you need to do is to build your brand authority through link building. You can partner with other reputable clothing sites for a guest post or mention to get backlinks. The more quality backlinks you have, the higher domain authority you can achieve. 

Consequently, when search engines realize that you have the authority, it can help you rank higher. This can lead to wider visibility and reach.

 

Local SEO

To improve the visibility of your clothing brand, you need to appear in your locality first. You can boost your local visibility by utilizing local keywords and ‘near me’ queries. Connecting your brand to Google MyBusiness can help you search for your local audience.

This is the simplest yet one of the essentials in boosting your brand’s visibility, especially if you’re a startup. Reaching the people near you should always be your first move. 

 

Technical SEO

Technical SEO refers to the functionality and performance of your clothing site. You need to check its speed and ensure that it is mobile-friendly, especially today that most customers prefer to browse products using a mobile device. 

You need to look at your site’s map, accessibility, and structure that contribute to the efficiency of your website. 

 

Competitor analysis

Competitor analysis can help you learn the dos and don’ts of your clothing brand. If you see your competitor outranks you, then learn how you can be ahead of them. Study other SEO tactics and apply what you think would leverage your business. 

Likewise, you can monitor their SEO efforts and use them to improve yours so you can outrank them.

SEO is important in fashion just as it is significant in any other industry. As long as you have a business, SEO is a powerful tool to reach the peak of the competition.

SEO in fashion could actually grow your business by:

  • Increasing traffic to your brand’s site
  • Creating a reputable identity
  • Affordable and flexible advertising
  • The longer positive impact of SEO

 

Increasing traffic to your brand’s site

SEO techniques, particularly keyword research and link building can give your website organic traffic. When you use the right keyword and partner with other fashion sites, you can increase your visitors, who can browse and possibly purchase your products.

 

Creating a reputable identity

Dedicating a site for your fashion brand is a huge plus in ranking higher on search engines. Search engines prioritize content from the official website of a brand to show proof of authority and legitimacy. Likewise, the more backlinks you have, the more you can prove that you are an expert in the fashion industry. 

 

Affordable and flexible advertising

When you own an SEO-optimized website, you can do unlimited promotions and advertisements without spending too much. Since you already have a place where all your products are present, all you need to do is to put your deals and offers and then optimize it so internet users can easily see what you have.

 

The longer positive impact of SEO

SEO includes lots of techniques to improve your marketing efforts in the fashion industry. All these techniques are challenging, but it’s interesting to know that the effect of SEO campaigns can last for a long time. Once you do your content strategy, site optimization, and link building, you can guarantee that you can reach a wider and the right audience, leading you to a higher chance of success.

To understand what apparel sells the most, you need to consider the current trend and understand that it is constantly changing.

However, these days, there are specific apparels that customers really love to purchase. Here are the figures published by Statista Research Department in November 2021.

  • Hoodies (67%)
  • T-shirts (67%)
  • Footwear (66%)
  • Accessories (44%)
  • Pants (27%)
  • Bags (24%)
  • Other tops (12%)

This is based on the response of retailers worldwide when asked about their most selling streetwear.

Since fashion is greatly affected by the new styles introduced every year, note that it can also affect the sales of each apparel. You’d notice either a decline or incline to particular fashion products depending on the taste of the customers.

Consequently, if this is the case, you need to adjust your marketing efforts to cater to the needs of your customers.

Since fashion offers a wide array of clothing, here are the kinds of clothes that seem to be in demand.

  • Stripes. This is a type of classic clothing that always hits the market and is easy to market. The fact that it has styles and varieties that consumers can explore is such good news to fashion brands who want to offer. 
  • Tropical prints. You’d see lots of clothing designed with tropical prints because of its minimalism, comfort, and liveliness that people love. From fruits to plants, and flowers, consumers are just obsessed with this casual design.
  • Bell-sleeve tops. One thing that keeps bell-sleeves on demand is because of its various dramatic sleeves that keep on emerging. Women love this all-fun and game style until they realize it is susceptible to getting stuck in car doors! 
  • Maxi skirts. Maxi skirts came back by popular demand because of their casual look and new vibrant colors that ain’t hard to complement. This chic style can fit on almost any occasion plus its comfort is just what keeps it on top of the market. 
  • Off-the-shoulder. Most consumers, especially women, look for endless flirty and fun ways to style themselves. That is why casual off-the-shoulder tops are still hitting the market even if they first boomed in the ’80s.
  • High-neck dresses. Elegance and sophistication will never get out of style and ladies often find this satisfaction in high-neck dresses. Be it a formal or casual event, the majority of ladies want to express themselves with a maxi high-neck dress. 
  • Plunge swimwear. Although swimwear takes a specific season to be in demand, you can still consider it as top-charting clothing. In fact, the U. S. market recorded $46 billion worth of swimwear sales in 2018. 

You can sell a wide variety of products depending on the trend of your consumers and target audience. But to give you a definite answer, you can explore this list of products for 2021.

  • Pet clothing. The trend in adopting pets, especially dogs, has increased this year and we think it will keep on rising. Thus, owners are continually looking for ways to style their fur babies and you might want to give them a hand on giving the best outfits for their pets. You can also partner it with pet accessories so you can be a one-stop shop for pet lovers. 
  • Fitness wears. Ever since the pandemic hit, people started exploring fitness in the comfort of their homes. Obviously, you want to showcase the best fitness wear, especially yoga pants! 
  • Personalized t-shirts and hoodies. The majority of consumers today prefer personalized clothing. Start embracing printed and personalized t-shirts and hoodies that would let your customers express themselves. 
  • Bags and totes. Bags and totes are also one of the fashion products that have the potential to sell. If you want, you can also personalize it to better cater to your customers. 

Your Competitors Might Get This Strategy Call Before You, Don’t Let Them

We help you hit your goals as fast you want.
We’ll make sure you’re ahead of your competition.

Schedule a Free Strategy Call