Specialized Fashion SEO Services

Search engine optimization in fashion eCommerce is a strategy that aims to increase the number of internet users who visit your website and put your fashion brand on top of the search engines.

It carries out various ways and techniques to improve your fashion website targeting multiple goals such as an increase in sales, lower bounce rate, higher visibility, and rich marketing efforts. SEO can soar your brand’s success and outrank your competitors without spending too much on expensive advertisements and promotions.

Thus, the main role of SEO on your fashion brand is to influence the search engines about your business and connect you to the right audience.

There are a number of ways to SEO your clothing brand and this includes:

• Keyword research
• Content strategy
• Link building 
• Backlink audit
• Local SEO
• Technical SEO
• Competitor analysis

 

Keyword Research

You need to publish content that targets what your potential customers are exactly looking for. Keyword research can give you the terms that your audience is searching for so you can include them in your blogs or descriptions found on your site. 

You always want to be on the first page of results when they search for something related to your clothing business, right? If that’s your goal, make sure to include the right keywords to hit your target audience. 

 

Content Strategy

After keyword research, it’s time to beef up your website with great content. You need to publish posts that answer the questions of your audience and give what they need. Provide detailed product descriptions and the latest trends in fashion that could help them decide what to purchase.

Always provide value to your target audience and that it’s possible through well-developed content. Don’t forget to include those keywords in your content strategy! 

 

Link building

The next thing you need to do is to build your brand authority through link building. You can partner with other reputable clothing sites for a guest post or mention to get backlinks. The more quality backlinks you have, the higher domain authority you can achieve. 

Consequently, when search engines realize that you have the authority, it can help you rank higher. This can lead to wider visibility and reach.

 

Local SEO

To improve the visibility of your clothing brand, you need to appear in your locality first. You can boost your local visibility by utilizing local keywords and ‘near me’ queries. Connecting your brand to Google MyBusiness can help you search for your local audience.

This is the simplest yet one of the essentials in boosting your brand’s visibility, especially if you’re a startup. Reaching the people near you should always be your first move. 

 

Technical SEO

Technical SEO refers to the functionality and performance of your clothing site. You need to check its speed and ensure that it is mobile-friendly, especially today that most customers prefer to browse products using a mobile device. 

You need to look at your site’s map, accessibility, and structure that contribute to the efficiency of your website. 

 

Competitor analysis

Competitor analysis can help you learn the dos and don’ts of your clothing brand. If you see your competitor outranks you, then learn how you can be ahead of them. Study other SEO tactics and apply what you think would leverage your business. 

Likewise, you can monitor their SEO efforts and use them to improve yours so you can outrank them.

SEO is important in fashion just as it is significant in any other industry. As long as you have a business, SEO is a powerful tool to reach the peak of the competition.

SEO in fashion could actually grow your business by:

• Increasing traffic to your brand’s site
• Creating a reputable identity
• Affordable and flexible advertising
• The longer positive impact of SEO

 

Increasing traffic to your brand’s site

SEO techniques, particularly keyword research and link building can give your website organic traffic. When you use the right keyword and partner with other fashion sites, you can increase your visitors, who can browse and possibly purchase your products.

 

Creating a reputable identity

Dedicating a site for your fashion brand is a huge plus in ranking higher on search engines. Search engines prioritize content from the official website of a brand to show proof of authority and legitimacy. Likewise, the more backlinks you have, the more you can prove that you are an expert in the fashion industry. 

 

Affordable and flexible advertising

When you own an SEO-optimized website, you can do unlimited promotions and advertisements without spending too much. Since you already have a place where all your products are present, all you need to do is to put your deals and offers and then optimize it so internet users can easily see what you have.

 

The longer positive impact of SEO

SEO includes lots of techniques to improve your marketing efforts in the fashion industry. All these techniques are challenging, but it’s interesting to know that the effect of SEO campaigns can last for a long time. Once you do your content strategy, site optimization, and link building, you can guarantee that you can reach a wider and the right audience, leading you to a higher chance of success.

To understand what apparel sells the most, you need to consider the current trend and understand that it is constantly changing.

However, these days, there are specific apparels that customers really love to purchase. Here are the figures published by Statista Research Department in November 2021.

• Hoodies (67%)
• T-shirts (67%)
• Footwear (66%)
• Accessories (44%)
• Pants (27%)
• Bags (24%)
• Other tops (12%)

This is based on the response of retailers worldwide when asked about their most selling streetwear.

Since fashion is greatly affected by the new styles introduced every year, note that it can also affect the sales of each apparel. You’d notice either a decline or incline to particular fashion products depending on the taste of the customers.

Consequently, if this is the case, you need to adjust your marketing efforts to cater to the needs of your customers.

Since fashion offers a wide array of clothing, here are the kinds of clothes that seem to be in demand.

• Stripes. This is a type of classic clothing that always hits the market and is easy to market. The fact that it has styles and varieties that consumers can explore is such good news to fashion brands who want to offer. 
• Tropical prints. You’d see lots of clothing designed with tropical prints because of its minimalism, comfort, and liveliness that people love. From fruits to plants, and flowers, consumers are just obsessed with this casual design.
• Bell-sleeve tops. One thing that keeps bell-sleeves on demand is because of its various dramatic sleeves that keep on emerging. Women love this all-fun and game style until they realize it is susceptible to getting stuck in car doors! 
• Maxi skirts. Maxi skirts came back by popular demand because of their casual look and new vibrant colors that ain’t hard to complement. This chic style can fit on almost any occasion plus its comfort is just what keeps it on top of the market. 
• Off-the-shoulder. Most consumers, especially women, look for endless flirty and fun ways to style themselves. That is why casual off-the-shoulder tops are still hitting the market even if they first boomed in the ’80s.
• High-neck dresses. Elegance and sophistication will never get out of style and ladies often find this satisfaction in high-neck dresses. Be it a formal or casual event, the majority of ladies want to express themselves with a maxi high-neck dress. 
• Plunge swimwear. Although swimwear takes a specific season to be in demand, you can still consider it as top-charting clothing. In fact, the U. S. market recorded $46 billion worth of swimwear sales in 2018. 

You can sell a wide variety of products depending on the trend of your consumers and target audience. But to give you a definite answer, you can explore this list of products for 2021.

• Pet clothing. The trend in adopting pets, especially dogs, has increased this year and we think it will keep on rising. Thus, owners are continually looking for ways to style their fur babies and you might want to give them a hand on giving the best outfits for their pets. You can also partner it with pet accessories so you can be a one-stop shop for pet lovers. 
• Fitness wears. Ever since the pandemic hit, people started exploring fitness in the comfort of their homes. Obviously, you want to showcase the best fitness wear, especially yoga pants! 
• Personalized t-shirts and hoodies. The majority of consumers today prefer personalized clothing. Start embracing printed and personalized t-shirts and hoodies that would let your customers express themselves. 
• Bags and totes. Bags and totes are also one of the fashion products that have the potential to sell. If you want, you can also personalize it to better cater to your customers.