source to content strategy

Source to Content Creation Strategy

This is where you get publishers to link to you without begging. Instead of you reaching out to people who might link to your page, you might as well want to let them come to you and give you links, without you even noticing that you even got those backlinks. 

How can you do apply this link building strategy?

First is to find source-to-cite- queries. These are keywords, words, phrases that people are searching for when they are looking for more references to consider when they’re creating their content. It’s like when they are in their research phrase for their content. So normally they would go on Google and type in reference-like keywords.

hloom templates

So you want your content to be on the top spots when they search for their keywords. Because chances are your content will be picked as one of their references (giving you links from their content). 

So those keywords are statistics, templates, letters & proposals. For example in the career space, bloggers who are writing about job hunting might go to Google and search for resume templates. So you as a content creator, you want to rank for those keywords, because other content creators might use your resume template page in their content (with links to it). 

You wanna make sure to check those keywords if there are linking opportunities. To do that, you use Mozbar which helps you quickly check on the search results the number of referring links to the pages ranking for the query.

The reason why you have to do this is that you want to make sure there is a linking potential in that keyword that you’re targeting. 

The next thing you want to do is to create content targeting the source-to-cite query, whether that is a statistic, template, or proposal. 

You may want to check these websites to gather some public data information. Websites like data.gov, data.worldbank.org, reddit.com/r/datasets, and statista.com 

After you build the content, you also want to promote it to gain backlinks. So that it can rank for the keyword you’re targeting. 

So how do you apply a source-to-cite link building strategy? 

Find keywords content creators are searching for when they are researching for additional references for their content. Then check using Mozbar to see if there are linking opportunities for that keyword. Then create content around that topic. It could be a template, statistic, or proposal. 


how to create resource content guides for linkable audiences

How to Create Resource Content Guides For Linkable Audiences

Have you ever wondered why marketers are too confident with their content? The reason is that they know exactly that what they've created has the potential to earn links once they promote it.

This is how you can guarantee links even before creating the content.

Linkable audience is a term coined by Garret French, founder of Citation Labs, who is also a good friend of mine. 

He says, that linkable audiences are audiences who belong to communities with high-level academic, medical, and government interest. 

And so these audiences are more receptive to giving you backlinks, given they want more resources, data, and references for their content. 

Now, what you want to do is look for these linkable audiences first before creating content. Because you will create content to match and target a specific linkable audience. Given you know these audiences can link to you, you can guarantee links even before you create the content.

Here are some linkable audiences. We have teachers, caregivers, parents, senior citizens, veterans, health conditions sufferers, job seekers, unemployed, workers in the non-profit sector, immigrants, people with disabilities, local community, students, families of substance abusers…

So step one in using this link building strategy is to create a resource guide based on your chosen linkable audience. 

So let's say your brand can target parents. So wanna make sure you don't get go too far from your target customers. Check your target customers and see if any linkable audiences ring a bell to you.

So if you're selling mattresses, and beds, you can create a guide to target parents. So you can have The Ultimate Parent's Guide to Sleep For Kids. Another example is to target people with PTSD (post-traumatic stress disorder), and create a guide just for them. PTSD and Sleep Problems guide for example. So now each guide you create is targeted to a specific audience. 

sleep for kids ultimate guide

The next thing you want to do is to get a list of resource pages within your target audience. So if you're targeting people with PTSD, you wanna look for resource guides that have a list of references about curing PTSD or helping people with such disorder. 

You can use a resource page prospecting spreadsheet which we include our Broken Link Building blueprint.

You can also check similar content for more link opportunities. These are content that your competitors might have or other websites published that talks about the same topic, in our given example, these are pages that talk about PTSD. To find all of the pages that link to these similar content, and add them as your backlink prospects in your link prospecting spreadsheet. 

Make sure your spreadsheet is well-organized. So you can include columns for each detail about your backlink prospect. 

Next, you wanna do is to find broken links using LinkMiner. The reason you want to look for broken links on a resource page that you just prospected is that the broken links are your value proposition in your outreach.

So when you send an outreach email, you say that you've found a broken link in their resource page. And you want to fix it by suggesting a replacement, which is your content. 

So that is the link building strategy using resource guides for linkable audiences. You choose a linkable audience, create a content piece around it, find resource pages that talk about your audience, reach out to owners of these resource pages and let them know of any broken links they have, offer your content as replacements, and boom, you get the link!