enterprise-link-building-with-julie-joyce

Expert Interview 022: Enterprise Link Building with Julie Joyce

Link building for enterprises has some differences with how SEOs build links for small to medium sized business. The approach/method, process and tools are a few differences that we can see between those two types of link building.

In this interview, we have Julie Joyce to share to us her views and tips about managing and conducting link building campaigns for enterprise-level companies.

Let’s get started..

julie-joyce

What is your career before entering the search industry? Is there something that we still don’t know about you?

I was a social worker, very briefly, and then I was a computer programmer. Something you still don't know about me? That's tough because I'm not very sly haha. I despise board games. I mean I really, really hate them. Everyone thinks that I must love them but the idea of having to play a board game makes me want to go into a rage fit for some reason.

In managing link building campaigns for enterprises, how do you simplify the process of maintaining the consistency and productivity of the work produced by your team? Any tools that you recommend for link building management?

What a fantastic question! We're a pretty small team these days so I am very lucky to be able to be directly involved with everything that they do. I don't micro-manage (I hope!) but I do work closely with the team so that we all have the same basic ideas about what makes a great link. I am the final say in what goes out the door and I wouldn't change that because it's my reputation on the line, so if something isn't right, we fix it. All of my link builders are industrious and creative people and they all really want to do a good job, so I'm very lucky to work with such great people. We have a truly amazing IT guy who has created an internal system that he is nice enough to adapt whenever I have a whim, and that allows me to constantly have an overview of what we're doing, what hasn't been done yet, what needs to be done immediately, etc. Everyone in the office has access to it so we all stay informed, and that's the key for all of us.

In terms of tools, I love Majestic but we don't use a lot of tools in our link building. I use them in my analysis though, so it's mainly Majestic, Link Research Tools, and Link Risk right now. I'm checking out SEM Rush and I love that currently. I can't live without the organizational tool Evernote though. If I had to get rid of everything else and keep only one, it would be Evernote.

Have you tried doing PR for big brands? If yes, what are some differences that you saw when performing PR between SMBs and enterprises?

Yes, and there are some parts that are much easier with a big brand. The reputation is already good for the ones I currently work with (although I've had to deal with some with bad ones and that was truly difficult) so I think that their brand identity is a big selling point. The main problem I have with the big brands is that everyone sees them as a source of insane money, and that's annoying when we have webmasters we're working with and they keep wanting more and more, citing that they just know the client has a fortune. Well maybe they do, but I'm not going to blow money just for the heck of it.

With smaller brands though, sometimes we've been able to get more creative simply because there aren't layers of management to go through, with other teams involved. I like having a mix of both on the client roster.

Give me at least ten questions that you commonly ask to your clients to be able to understand their business and their expectations on your work?

I doubt I ask them ten questions! While I do realize that this sounds very inflexible (and it might be), I know what our capabilities are, and I know how we work best. Over the years I've tried to deviate from our usual standards and many times it's just not worked out, so I do enough of a spiel initially that we start out on the same mindset. However, here are the most common questions that I do ask:

  • What type of link building has been done before?
  • Are you doing any link dev yourself or is any other team doing it?
  • Are you currently under a penalty or have you been? (This one seems pretty critical these days.)
  • What is your overall goal with link dev? Traffic/rankings/branding etc.
  • Who is your typical customer?
  • Who are your competitors?
  • How much risk can you afford to take with your main site?
  • What would your ideal link look like?
  • How involved in our work do you want to be?
  • What link metrics are most important to you?

Now, a lot of this gets discussed over the course of a few months as some clients do come to us with the “do this and then send me a report” attitude. If I agree that what they're asking for is doable and sounds like a good idea, that's fine with me. I have clients who're very involved and some who are not involved at all, and just like I like having big and small companies on board, I like having a mix of personalities.

What is your process in finding link targets for your clients’ sites? Do you start with their existing contact lists?

We go out and search to find good linking partners. We approach it as if we needed to find a good resource for ourselves, for whatever the niche is. We use Google, Dogpile, Million Short, Bing, and an internal engine that we have.

What are your key metrics when prospecting for link targets?

Some clients give us metrics, usually PageRank. I want to make sure that the link target is indexed in Google and that the site doesn't appear to be penalized, but other than that I look for relevancy.

How do you go diversifying natural links in an enterprise link building campaign?

We have multiple people working on those kinds of campaigns, so if we built 25 links for a big brand in a month, 15 might have been from one person, 9 from another, and 1 from a third. I don't dictate how our link builders find sites. I don't dictate which anchors they use either other than to give them a general theme, but they are responsible for negotiating that with the webmasters. If we end up hitting something too hard, like getting 5 links in a row on a very specific kind of site, it's usually very obvious so we vary what we do next.

What are your best tips in improving your client’s outreach campaigns? Which parts of the email copy you apply variations for testing purposes? Is split testing still works today?

I think that you should always, always approach a webmaster with the idea that you're lucky if he or she even opens your email and takes his or her time to deal with you. I think that being very polite is key, but so is making sure that if a person never wants to hear from you again, you actually leave them alone. I'm tired of seeing unsolicited emails with no opt-out clause, or being emailed again and again after I've asked to be taken off an email list. Using the webmaster's name is usually good, too.

We don't do any active split testing but I'll do it when I do certain types of outreach myself. I think it can be incredibly useful, and the last time I did it I tested the same subject line with one being in the form of a question and one in the form of a statement. The question worked best.

Our link builders all do things a bit differently from each other. They're given a basic outreach outline but they all adapt it so their emails are more personalized, and they'll adapt those emails based on the site and what they know about the webmaster.

Do you have any experience with removing thousands of unnatural links for an enterprise agency? How do you manage expectations from clients with regards to their expected date of complete link removal?

I don't usually handle the removal but we have done a few cleanup jobs a couple of years ago, and they were incredibly tedious. I do a lot of audits where I give a list of bad links to the client, but they handle that themselves or contract with someone else to do it. When we did do it, we spent months on one account in particular and only got about 150 links removed. I did an audit for a lady over a year ago and she's still cleaning up bad links and trying to get a penalty revoked, so whenever anyone asks me how long it takes, I tell them to expect the worst, sadly.

A content-led link building campaign is the top consideration of SEO practitioners nowadays. With regards to content creation, how do you make sure that you’re providing the best asset to your client?

I am under a company-wide NDA so I can't give examples. I'm really not sure how to judge if I'm providing the best asset to any of my clients as I'm not always in control of what other people are doing that could interfere with our work. I don't ever do anything that a client does not know about. They see the work we do and they know what techniques we use to get links. I do always explain the risks of certain techniques of course. We've had some of our current clients for over 4 years and we've gotten several clients through word of mouth from our clients, so I have to look at that when I judge the job we do.

Thank you again. Julie. I appreciate your time.

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how-to-create-a-content-marketing-team

Expert Interview 021: How to Create and Train Your Content Marketing Team with Matthew Barby

To achieve the best results in content marketing, you must  focus only on two things: strategy and team members. Without these two important marketing arsenals, you cannot leverage any planned campaigns and achieve the level of competence that you want to attain for your organization/brand.

They may be too broad to think of and analyze. But really understanding the ins and outs on how you can effectively create a strategy and pass it onto your team members isn't too difficult to do.

To help us understand this matter, Matthew Barby (today's guest!) would share to us his secrets on how he created a content marketing team from scratch and regularly trains them to become successful content practitioners.

Let's get started.

matthew-barby-2

When and how did you learn SEO and content marketing? Who are your influencers?

I started taking an interest in content marketing from a fairly early age. I’ve been working within digital marketing for over 5 years now and focused my university degree around e-business – my passion lies within creative marketing strategy, primarily via content marketing.

Aside from my academic knowledge, which contrary to popular belief, gave me a good understanding of core marketing principles, I have pretty much self-taught myself (which many people within the industry do). I learnt basic web coding when I was around 11/12 and have been experimenting with it ever since. This evolved into developing an in-depth understanding of technical SEO, alongside the more creative off-page side of things.

One of the first people that I would really look up to as a ‘thought-leader’ within SEO was AJ Kohn. I’ve always read his material religiously. As well as AJ, I really loved reading/watching Pete Meyers content.

What specific model/structure you’ve created for your content marketing team? Can you give us a diagram that explains each operation in the model?

One model that I use to build successful content marketing campaigns with my team is to use my ‘content outreach pyramid’. This essentially focuses around building a list of high authority targets to build exposure for your brand and bedding in a content plan focused around getting their attention. This can be great for strategies focused around timely content, for example, newsjacking.

outreach-pyramid

Who are the persons working behind your team? What are their roles?

I have a great team that work with me at Wow Internet. There’s Charlie Floate, who I recently brought in to the SEO team to look at bridging the gap between our content marketing strategies and our SEO. He’s a young and incredibly bright guy and we have been working on some pretty awesome campaigns since his arrival.

Alongside this, we have Liam McCarthy who is a link wizard. The majority of all my outreach targeting and research, alongside link analysis comes from Liam’s fingertips! Liam has a great mathematical brain so can help with a lot of the planning and execution of our content campaigns.

As well as this, we have an in-house development and design team that work their magic to bring our ideas to fruition. We also use a range of different writers, usually based on specific projects to get the best results possible. I’m a firm believer in building a team around campaigns rather than just a ‘one-fits-all’ strategy.

How do you manage to train your team members? (in-house or online)

Some of the best training/experience that I’ve given to my team members usually comes when they are involved in actual projects.

I make sure that whenever we are bringing in a team member that they are a good fit for the dynamic of our business in general anyway. We don’t have structured training plans because I want to get an idea of the creative capacity of the team members without teaching them a ‘formal routine’. Having said this, we always ensure that they are in tune with the culture and understanding that runs across all areas of our business – this is why we work well as a creative agency.

What are the skills one should possess to become part of a content marketing team?

To work within content marketing it’s incredibly important to be able to quickly identify opportunities. It’s often that case that there are short windows of time to take advantage of content, so being able to spot these early is essential.

As well as this, you need to be able to really understand what ‘content’ is. I speak to people all the time that have a very linear perception of what content actually is. I hate to break it to everyone but a blog article isn’t the only form of content around!

Content can be found in all kinds of forms, for example, look at Hooters. One of Hooters’ greatest pieces of content is the uniform that their staff wears – it has become an internationally recognizable symbol. Now, I’m not saying to dress all of your staff in revealing outfits but if you can identify an opportunity that separates you from your competition then that can be critical to your business’ success.

Scalability is a buzz word in the search industry. How does this term apply to your team?

Scaling content marketing is something that many small agencies find particularly tough. One piece of advice that I would give is to invest in a small selection of key tools that streamline the manual processes involved within content marketing.

I really don’t know what we would do without tools like BuzzStream or Sprout Social. They increase our productivity an immense amount and save us a lot of cost in the process.

Another thing that really helps us to scale our content marketing is by building relationships with industry influencers and hiring freelancers that we trust. If you haven’t read Paddy Moogan’s link building book before then make sure you check it out to read about how he scales link building through oDesk – this opened my eyes when I read it.

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Targeting a persona in each piece of content is essential to deliver your content’s message to your audience. What are the things that you consider in choosing personas for your content?

Personas are incredibly important within content and it’s something that a lot of the generic stuff you see on the web often misses out. I think the first stage is to look at it from your audience’s perspective:

  1. Who are you targeting with your content?
  2. What type of content does your target audience enjoy?
  3. What triggers emotion from your audience?

Once you’ve answered these questions, you have a good platform to start building a persona with. It’s important to connect with your audience and trigger emotional cues that will initiate interaction and engagement with your brand.

One of my favourite examples of this was within an amazing infographic about the trucking industry in the US (http://www.truckerclassifieds.com/truckpocalypse/). These guys/girls clearly understood their target market and developed an amazing piece of content that earned their brand some great exposure.

On a personal level, I ensure that all of my content carries through my personal voice. It’s incredibly important to keep consistency across your content, regardless of who you’re targeting. Each writer should have their own personality but the core values of the brand should be present throughout.

Do you have rules/guidelines to follow when creating content?

I have more of a process than ‘rules’ when it comes to content creation. It’s vital to build a systematic process that can be used across your content marketing campaigns to ensure that you stay focused towards the end goal or objective. It’s really easy to get side-tracked when developing creative content – trust me!

The process that I usually work to is:

  1. Identify the key objective of the content and set performance metrics. This could be to earn links, build your social following, increase brand exposure or a combination of a few things.
  2. Profile your target audience.
  3. Find the platforms that your target audience are exposed to regularly.
  4. Build an initial concept for your content.
  5. Decide upon the medium(s) in which your content will be delivered. For example, will it be a video, an article, some offline literature, etc.
  6. Scope out the distribution routes that can be utilized to gain exposure on your chosen platforms.
  7. Set timescales for the project and delegate project tasks.
  8. Leverage industry influencers through targeted outreach.
  9. Report on performance and learn ways to improve the processes in the future.

Give me one unique core value (attitude) you have as a team leader?

One of my core values is to make sure that failure is not always seen as a negative. The only way we learn, especially within this industry, is to fail at something.

Edison famously said “I haven't failed; I've found 10,000 ways that don't work” and that’s something that stuck with me. There is no sure-fire way to make a content marketing/SEO/social media campaign successful and all we can do is learn from our previous attempts (both the successes and failures) – what we CAN do, is make sure that members within our team aren’t afraid to be creative. Once this is established, you can start getting really creative!

Where do you see yourself and your team in the next ten years?

10 years is a LONG time – this time 10 years ago I was a hyper-active 13 year old!

Personally, I’d love to think that within 10 years time that I would have travelled to every continent across the world, happily started a family and had build a brand that I could be proud to put my name behind.

In the short-term though, I’m focusing on increasing my knowledge and establishing myself within the digital marketing industry. I’m looking to go live with my personal blog soon (http://www.matthewbarby.com) and start building a thriving community on my current blog focused around helping other bloggers succeed online (http://findmyblogway.com). Alongside this, we are rapidly growing our business and have recently become an international company – there’s a lot more to come from Wow Internet!

If you liked this interview, feel free to share it to your friends. Subscribe to my blog and follow me on  twitter @venchito14.


how-to-do-your-outreach

Expert Interview 020: How To Do Your Outreach with Moosa Hemani

Effective outreach is essential in the overall viewpoint of online marketers. Given that the power to receive inbound links and gaining the desired traffic is difficult to achieve, proper outreach made it possible to see not only link building opportunities but possibilities to setup and maintain long-term relationships with the targeted audience, which is more important than any other opportunities. (in my opinion).

Too much for the introduction. Let’s move on to our main topic today, outreach! I”m glad to introduce to you, one of the cool guys in the search industry, Moosa Hemani.

moosa-hemani

Who is Moosa Hemani? How did you get started working in the search industry?

After working under different agencies as an SEO Analyst and consultant, a year ago I, Moosa Hemani thought of starting my own blog called SEtalks.com where I would be able to talk about SEO, social and inbound marketing stuffs. As I had spent 2 years of my life learning how not to do SEO, so one of my aims from the blog was to provide up-to-the-minute information and knowledge about SEO and digital marketing instead of discussing all the lousy black hat tactics to rank the first page of Google.

My entry in the search industry was actually an answer of one of the logical questions I had pondered upon. I was doing an internship at relative’s software agency where my job was to submit articles to different articles directories. After a few days I was bored due to the repetition of work and the monotonous nature of the job. I thought why somebody would pay me well for such a lousy job that requires mostly copy paste, so I started searching the internet to answer the questions which plagued me, and my research brought me to the whole new world of SEO.

If you have a new blog, what are your steps that you will take to reach out to your audience (mid-level bloggers and influencers)?

It is stupid to speak up in an empty room; you will only hear your own echo. I think the better idea is to gather some readership first and then get started with the blog. Before I even started my own blog, I was a guest blogger and wrote on multiple blog giants like Search Engine Journal, Daily SEO Tip, Moz.com, Famous Bloggers and more. Once I realized that the right time is here, I should get started with SEtalks.com.

In order to reach out to the targeted audience, I usually try to be on every single platform where my targeted audience can be expected and read as much about the topic as possible so that I can write something that can cater the attention of my audience towards me!

I prefer to continuously guest post on blogs where my targeted audience is already present, communicate heavily on social platforms (for SEO, Twitter is the key), join discussions on forums and be a known face on QnA platforms. It is also important to write kick ass content on your own blog so when audience shifts towards your blog, can stick with your content and keeps coming back to read more!

Consistency of actions will build audience and social shares on your blog, which will get your blog noticed by mid level bloggers and even influencers.

setalks

How important is relationship building in doing your outreach campaign?

Relationship is everything when it comes to outreaching. In my personal experience you can gain precious links and opportunities only through relationships.

Chris Dyson has an amazing blog called tripleseo.com, this is a blog where many people wish to write as a guest author but unless you have a personal connection with Chris, you probably have no luck.

Similarly, when you are launching a product or service and seek attraction from the industry, not everybody you are going to email will write or review it but people who you have connections with and who are in a close relationship with you will definitely help you spread the word.

In my personal opinion, if you can build relationships and maintain them, you are half won with the digital marketing battle.

I know that you’re good at outreaching, but do you have any worse experience(s) in building connections with influencers?

I am not sure if I should call it a worst experience but it was indeed a fail for me. I was reaching out to one of the much known celebrities in the search industry for an interview. I started with tracking him on Twitter, the blogs he read, people he usually talked to and everything I was doing was right but I guess the moment I asked him for an interview was too early, the timing was off, I should have waited for some more time till I became a well-known face for him.

I regard that incident a fail but a lot of lessons were learnt from it.

What tools do you use both for identifying link prospects and for creating outreach campaigns?

There are multiple tools (some are free SEO tools) I use when finding link prospects and outreaching them! The tools I really like are:

  • Link Prospector – Citation Labs (One of the powerful tools for identifying link prospects)
  • Moz Bar (I usually use it to check DA and Moz Trust of websites i am planning to pitch)
  • Yesware (Indicates you when your targeted prospect opens an email)
  • Rapportive (This pulls out all the important information of the prospect you are trying to target)
  • Follower Wonk (This helps me find HQ link prospects)
  • Gmail Undo Send (Life Saver)
  • Excel Sheet (For maintaining the project status)

How does a content-based outreach differ from other types of outreach (blogger outreach, linker outreach, etc..) Or are they all the same?

In my experience, content based outreach offers better response rate than any other form of outreach campaign and the major reason is mainly because you are not directly talking about bartering or asking for links but here you are talking about promoting or endorsing a piece of content to the people who already have an interest about the subject.

If your email tone will be nice and humble you will see people will more likely take interest in your piece of content and you will get more links than usual. I would advise anyone to be humble and nice as much as possible to get better results of your content based outreach campaign.

Persona-type of outreach is vital for almost all types of business. What are the things you need to consider in developing such kind of outreach?

Whenever you are trying to work on a persona type of outreaching always keep in mind that your content is better than average and contains value to others instead of just begging for links because if you do so all your efforts might get wasted.

Justin Briggs did a very detailed post about this on Out Spoken Media. In my opinion, when going for persona type of outreach, here are the following things you should consider!

1. Know Your Linkerati

Whenever you are building content, try to brainstorm and understand the type of people who are going to link to your content. For instance, your content discusses about innovative technologies.I will be developing number of persona that includes tech bloggers, technology businesses, people who review innovative technologies and more.

2. Creating Content

I have seen people creating content for link building without knowing about who is going to link to it. In my personal opinion, having a well-defined targeted audience for a particular piece of content is the major success factor and this is where the persona comes in to play! Create the content keeping the audience in mind that possibly can link to it.

3. Collecting Prospects

There are multiple ways from where you can collect prospects that include Google Search (using advance search operators), leveraging data from Followerwonk, Open Site Explorer, Alltop, Topsy and more.

Once you have all the data now is the time to prioritize the prospects and start outreaching.

Give me at least five important things to consider when creating an outreach template.

A while back I did a post about how to write an email that offer a better rate of response on Moz that covers your question in detail but very quickly here are the 5 things I will consider when creating an outreach template:

  1. Make your email as personalised as possible.
  2. Write a catchy subject line that encourages the prospective reader to click and check the email.
  3. Be concise and direct to the point!
  4. Offer value or else you’ll be ignored.
  5. Draft follow up emails that should second your first outreach email.

Put enough time in creating a kick ass template because your whole campaign is based on the quality of emails that you are going to send to your prospects!

What do you think are the advantages and disadvantages of outsourcing the task of outreach to a person/agency?

In my opinion, outsourcing is not bad but one has to be very picky about it! Outsourcing the outreach work to other people or agencies will help you save time that you can invest in creating better content and on other areas.

But, if you pick the wrong person or agency you will end up wasting your time and money!

My advice would be to invest some time and pick an agency or a person who have a good track record or name in the market so that the risk can be minimized.

Where do you see yourself in the next 5 or 10 years?

In our industry 10 years is a big amount of time and I don’t think planning that far is a good idea as things changed too quickly, but yes in the coming years on a personal level I am planning to move towards the management side.

As far as SEtalks.com is concerned we are planning a lot of new things for people who are looking for SEO and inbound marketing material and at the same time we will be offering new services for our potential clients in the near future.

Note: You can check out this guest post by Brian Dean on how to build an online brand using email outreach.

If you liked this interview, feel free to share it to your friends. Subscribe to my blog and follow me on  twitter @venchito14.


Expert Interview 019: Ecommerce Link Building with Alessio Madeyski

Obtaining links in the ecommerce realm is tough and tedious compared to other types of websites. The approach use should be creative and unique to get traction in the chosen field/industry.  Needless to say, this affects the view/perspective of many SEOs and what tactics they are implementing for their link building campaigns.

Let’s hear from what Alessio Madeyski has to say about ecommerce link building. He’s a digital strategist, with focus on SEO and content strategy. In October, he will move to New Zealand to find the right gig. :)

alessio-madeyski

What is the daily work of Alessio Madeyski? What is your first task/job in SEO?

The first thing I do in the morning is to go and say hello to all my teams, making some jokes, asking if it's all good, and if they need anything. I believe that is the most important thing to do to motivate the team and at the same time to feel part of them. Then I take a coffee, and only after it, I start basically managing the seo strategy together with 15 awesome people from France, Italy and Spain. At the end of august, though, I will leave Zalando to shift more in the digital strategy world, with focus on SEO and content strategy. So, I need to study and practice a lot, reading a lot of books and posts. I think I can summarize my daily work right now as the one of a student.

alessio-madeyski-site

 

What makes ecommerce link building different from the usual link building tactics we’ve seen on the web?

E-commerce link building, as every type of link building, is exciting only when you place links because you have something to say in that moment. I found pure link building pretty boring, especially when you are working with an e-commerce, where the chances to have some great relationships and collaborations are much higher compared to other type of websites. Just watch closely your niches, your customers, your users…and there you have the answer to which type of link building you can do, where a link is the result of a message you are giving. When you are working for an e-commerce you have plenty of questions and doubts from your customers: you create something to answer them and you can obtain a link. I'm not saying that the link is coming naturally every time, but at least you can ask for it with no shame, because you did something great for the user.

There are tons of opportunities to obtain links/shares for an ecommerce site. One famous tactic is instructographics. How does this kind of web property capable of attracting mentions/shares?

You said it….tons of opportunities. One thing that I learnt is that it's better not to focus only to a type of content to obtain links and shares, because in doing that, you are automatically closing your brain to other ideas. The same for instructographics: you see good ones, very good ones, and shitty ones. Why is that ? Because TOO often people are creating this type of content just because it's hype and "cool", without understanding the value of the message you are giving. The best question is: if we do this instructographics, are we adding a real value to our customers and to our brands? if not, move on. Don't follow the hype, follow your community, your people, and what you're learning every day in your company.

Building a brand community is hard to achieve and to develop. One of the tactics proven to be effective in this is giveaway/contest? What are the things one should consider in creating such kind of brand asset?

What are you offering to the user? Are you offering something different from your 154 competitors? If you don't have competitors, are you offering the best experience ever? You see, in my opinion we are focusing too much on tactics rather than on what we want to offer to our customers. The brand community wants something that works. And you can do whatever giveaway or contests you want, but if the users don't trust you, you are screwed. In the short term, you can do whatever you want, and many times you can fuckin around with the customers. But there is gonna be the day where they are gonna understand that you did something just to hide something bigger, and you don't wanna be in your office in that day.

Forums are not usually utilized in ecommerce sites. What do you think are the reasons why forums are not given attention to by webmasters or site owners, though it’s proven to be effective in building a brand community?

I have a strange relationship with forums. I used them a lot in the past, especially for music-related stuff, but now I tend not to use them anymore. I believe the main idea behind a forum is really good, but when a forum is "branded", automatically you detach yourself from the quality of the information you find inside. Forums should be independent, genuinely written by people who are sharing ideas. If I am in an e-commerce website, and there is a forum inside, well….I would never look inside, because I would have tons of doubts on the quality of the sources. Plus, in 2013 many features of forums are now in the social networks.

How should ecommerce merchants make their product and category pages content-rich and linkable?

By understanding the user's needs. In too many sites, I'm seeing a content that is too similar to other sites, or poor in quality, or just not interesting. If you are selling bike's seats, tell me the story behind that seat, who made it, why they made it like that, and why I should buy one of them. Do not tell me just technical stuff, because sometimes the emotion you feel for the product is more important than anything else. Be technical, be emotional…just understand your user and you are gonna have the most linkable page in the world. Do not try to please every person in the world, because that's NOT the way. Talk to your customers, and create what they need, not what you think it's right. Moreover, e-commerce people should bring more things from the offline world in the online reality.

How do you evaluate a link prospect for an ecommerce site you’re working on?

Treating him/her not as a link prospect, but as someone who may find interesting what I have in my site. And you know why? Because at the end of the day, it's more important to me to have a new customer rather than having a new link from someone who don't give a shit.

As link builder, the standard parameters are taken in consideration when I evaluate the website where to place a link, but after a while the best collaborations I had were the ones where there was a mutual interest in something we did in our website. I had links in sites with no high authority-page-rank-dompop-whatever-the-damn-thing-you-wanna-evaluate that bring more traffic and orders than the biggest websites in the world. How? More often small websites are kept by people who care about their readers, and their readers trust the author and so the link she places.

Webmaster's note: Make sure you check out this list of free SEO tools

What ecommerce link development tactics are best to implement for long run (even after many Google updates had passed)?

For long run? Keep working hard on your e-commerce site and services. Link should be the last thing you have in mind when people are complaining about something you have or you don't in your site. How many times there is a link to something that is crap? I believe the user is NOT stupid, and you should believe it too, as matter of respect, especially if you want to create something in long term. Focus on your content, focus on your services and only after that try to understand which link building strategies you can use to make your awesome website more visible. The link is NOT an experience. Your site is.

What do you know about relationship based link building model? Is it important in creating a campaign for ecommerce sites?

I see many SEOs I admire saying that "relationship based link building" is a joke. Now, I don't care about the name, but I do know that many of my greatest links came from some sort of relationship with the person who placed the link. The relationship does not necessarily mean you have to get married with the web masters, but it is some sort of warm approach to a cold tactic. If you create trust between you (link builder) and the web master or the blogger or the journalist, you are earning something that money cannot buy: respect. Moreover, it's more easier later to ask for another link in this way, because you see….it's not matter of link no more, it's matter of helping each other out for a mutual interest in something.

Where do you see yourself in the next 5 or 10 years?

I start saying that in 2 months I see myself in New Zealand, where I'm gonna try to bring my knowledge on doing SEO at senior level for one of the biggest e-commerce in Europe. In the long term, I see myself helping websites to grow and to build trust with their users / customers through content. I have a lot of ideas to make small and big realities better, and I do believe in the power of changing the status quo of the things. I like to define myself a catalyst: I speed up things and I work hard to help someone do the right thing. 

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linkbaiting-tips

Expert Interview 018: Linkbaiting Tips with Chris Dyson

One way to get the attention of your targeted audience on the web is linkbaiting. There are already tons of resources discussing this matter. But today, we can learn more about this topic from a recognized SEO expert, Chris Dyson.

chris-dyson

Who is Chris Dyson and where did you get the name “TripleSEO”?

I’m Chris Dyson, SEO, affiliate marketer and co-founder of Link Club. I live in Leeds, UK with my partner, two kids and senile old dog.

I’ve been a student of SEO for almost 7 years and I’ve been blogging about SEO and link building for just over a year.

The name TripleSEO came from a meeting with a former client who said:

“Hey, Chris d’ya know what would be better than SEO… double SEO”

I decided I’d go one better ;)

Who are your influencers when you were just starting out your career in SEO?

When I first started out in SEO I spent quite a bit of time following people such as Eli Aloisi, Aaron Wall, Todd Malicoat, Rae Hoffman, Michael Gray and Dave Naylor.

These days I associate with a collection of super smart folks /misanthropes and I am currently testing out my magnetic content skills in Lyndon Antcliff’s Link Bait Coaching

tripleseo

How should linkbait be used as a branding tool (one that can increase brand visibility and awareness)?

It’s important to remember that linkbait is just another part of the publishing tool set. Customers stick to what they know, they like familiarity, they trust what they know or what their peers recommend.

Linkbait can be used to get you in front of your target audience again and again.

Based on your experiences, what are the types of linkbait that are proven to be successful in the search industry?

The fortunate thing about the search industry is we appreciate the value of a link, and there is a very high percentage of people blogging either on their company sites or they have a personal site.

The basics work well such as tossing the {Insert Strategy} is Dead grenade, writing a comprehensive guide, curating a big list of useful stuff or doing egobait group interviews but these tactics have been done to death and often get passed over by many people.

The good thing about SEO’s is that they enjoy laughing at themselves and I think Emma Still got this down to a fine art with her SEO dude post and I got lucky with SEO World Problems. There are of course the usual tactics

The flip side to the coin is that the SEO community is quite small and built on the fact people help one another quite freely, everyone knows everyone, which means a lot of content that is aimed at discrediting someone or being incendiary against a group can get you links but it can also make you an outsider which isn’t great for future business opportunities.

It’s time to try some new things out, get out of the bubble and create content with a wider appeal than just other SEO’s

Can you show us a walkthrough process on how you create a linkbait for your blog or client’s site?

As with any type of content production I follow a very formulaic process.

Plan, Develop, Outreach, Measure

The planning phase involves looking at the target audience, the format/media of the content and most importantly the hooks you can use.

Then it’s a brainstorming phase, I often take the time to get away from the computer, switch off my phone and disconnect. I find the creative juices flow better when I am not plugged in to the matrix and my subconscious can do its thing. After that it’s a case of thrashing out the ideas and coming up with a great headline.

Only once I have a very good idea of the headline does the development process begin.

My skills are best placed in the outreach and planning phases so I normally manage the content creation element of the project by working with writers and designers who I know are capable of following the requirements.

Before we begin the outreach I normally have a list of contacts lined up, some will be warm leads, others will be cold leads. Prospects are segmented based on relationship and authority, templates for each segment are written and sent.

After the event it is important to assess the project and learn from it.

Linkbait isn’t a guaranteed way of getting links, a lot of baits will fail to hit the mark at first but only by creating, learning and adapting will you develop the skills necessary to make content that will land more frequently.

What are the things that a content creator should avoid in creating his/her linkbait?

When you are coming up with linkbait ideas it’s important to let your imagination run wild, forget the rules and let your mind wander go to the weird places because that’s often where the best hooks are.

But obviously once you have some ideas you need to go back to the client guidelines, if you don’t have clients to worry about then you can probably push things a little further.

  • Don’t plagiarize
  • Don’t slander
  • Don’t take advantage of tragic or controversial events
  • Don’t use the same Twitter account to send the same tweet to 100 different people in the space of an hour

What metrics do you use to evaluate your linkbait success?

The primary goal of linkbait is the links you earn, however it’s also important to look at social media shares, traffic, offline mentions, sentiment/perception and if you’re lucky you might pick up a few direct sales or email sign ups too.

All of these types of metrics will help you to understand what worked, what didn’t and help you to understand why.

For example if you got a lot of people sharing an infographic but no links why is that?

Did you offer an embed code on your site, did you not add the embed code to your outreach emails, did you not do enough outreach, was it the call to action, did you target the wrong people, was the content not up to scratch?

Just because you didn’t go “viral” did the increase in goal completions offer a positive ROI?

How do you look for link prospects?

I’m a big fan of Scrapebox and more recently Link Prospector, both link building tools allow you to scrape search results on a large scale and at a very low price.

Another method I use is looking at content that has already performed well within a niche, or perhaps underperformed, and go one step better with it. Both Brian Dean and Jon Cooper have written a lot on this type of tactic.

I quite like Brian’s analogy of calling it the “Skyscraper technique”, as architects and developers compete to make their new building x% higher than the last record holder; you are trying to make your content x% better than the previous one too.

What are the factors that make a linkbait go viral?

Going viral should never be the goal… it has as much to do with luck than judgement, sometimes you might launch on a quiet news day in the niche, other times you stumble across an unknown piece of data or get picked up by an influencer who can amplify your reach, there are so many variables that you can’t control.

The most important factor of any linkbait is the hooks you use… if you get the strategy right, have the right content on the right platform, a solid outreach plan, with an amazing headline you can almost guarantee that you will achieve your deliverables.

Where do you see yourself in the next 5 or 10 years?

In the next 5-10 years… that’s a long time in internet years.

Hopefully I’ll have finally got around to setting up my parasol and deck chair hire business on the beaches of Southern Spain.

However, I have a feeling I’ll still be working out ways to make sure mine and my client’s digital properties are making lots of money one way or another, probably in PPC.

If you liked this interview, feel free to share it to your friends. Subscribe to my blog and follow me on  @venchito14.


content-ideas

Expert Interview 016: New Content Ideas with Dan Shure

The quality of content is one of the most important elements in the content marketing scene. And having unique content ideas in your toolkit can help you stand out among all brand assets (blog post, infographics, videos, etc…) and can influence the behavior of the targeted audience or consumers.

Today, Dan Shure, the founder of Evolving SEO shares his insights (free SEO tools and strategies) on how to look for new content ideas and develop a content that every person would like to share and link to.

dan-shure
Dan Shure with his dogs Marley (Left) and Tucker (Right)

Where did you get the name “Evolving SEO”? Give me a little background about yourself.

I actually had a music lesson business before I started my SEO business and it was called “Evolving Music Education”. I remember clear as day coming up with the word “Evolving”. I was jotting down ideas in a notebook - trying to figure out what made me different from other music teachers, or just as a human. I realized it’s that I am always changing and experimenting - I don’t ever stay set in one thing.

But I think it ended up working even better for an SEO business. To me, “the only constant in SEO, is that it is constantly changing” - it’s alive and always growing. Even Danny Sullivan says SEO is Evolving :)

In short - my background is basically a jack of all trades (literally - I’ve learned bits of design, development, photography etc - and of course music was my first profession) but my true love being marketing, content and the technology being search engines.

Dan's Advices to Get More Content Ideas for Your Blog

Do you have any tools/strategies that you use to look for new content ideas?

Absolutely, but they all really boil down to listening in one way or another. Rarely does a great content idea just come out of thin air. It might work that way as an artist or a poet. But in marketing your “great” content idea has to resonate with other people and drive action.

So whether it’s Topsy, or reading blog comments, or scanning Quora or using Ubersuggest - they are forms of just listening. You can also get a ton of ideas just from talking to someone for 30 minutes in the industry you’re trying to promote - or talking to a customer in that industry.

Can you walk us through a process on how you create content specifically a blog post?

On my personal blog, this is where the “inspired musician” in me comes out. I very rarely plan a post. If an idea hits me I run with it, and usually finish at least a first draft in a few hours.

For example this post I did about Ben Folds and Twitter - I was literally just listening to an interview he was giving randomly, and he mentioned not knowing why more people didn’t click on his Twitter links. I think just a few hours later the post was done.

How can someone create a unique content if he is not an expert in the topic or he is working in a boring industry?

Lots of ways!

  • Interview someone who is an expert.
  • Do a roundup of several experts.
  • Find someone who’s an expert giving a talk on the subject on YouTube. Embed the video on your site and add value by either adding extra resources (maybe all of their links they mention), or extra commentary.

I don’t ever take the “boring industry” excuse :)

Let’s take door knobs for example. I am just making these up now;

  • Teach us how the architecture, time period, location and so on of a house helps determine what type of design for a door knob you would use.
  • Your audience is homeowners, probably do-it-yourselfers. I would provide homeowners resources like

○         How to install a new door

○         How to fix things that go broken on a door

○         Of course, how to install / replace a doorknob

○         Make these all videos with someone charismatic doing the video.

  • Do a contest - who can install a new doorknob the fastest?
  • Famous celebrity doorknobs.... ok ok... maybe not that :)
  • Mix and match data - does income, location, gender, education, employment or anything like that correlate with having a higher quality, more expensive or nicer looking doorknob?
  • Do a “hidden camera spoof” - where are odd places you can put a doorknob and trick people? A bathroom stall? A taxi cab door?
  • Do something emotional. Visiting your family for the Holidays - the first physical contact you have with their environment is a doorknob. The door knob allows you to open the door into their world - see people you love but have missed - and share special time with them.

But it all really boils down to who is your audience and what will work for them. In many ways, I am just making things up out of thin air - but you’d be surprised what you can come up with just by talking to your core customer base.

If someone is to write an evergreen content, what are the steps that he must undergo?

Very simplistically;

  1. Define your audience.
  2. Find a gap in the content targeted at that audience.
    1. Is it old?
    2. Is it just bad?
    3. Does it not exist?
    4. Does it exist but not in the right format? (It’s text but should be a slideshow?)
  3. Set your goals. What do you want the content to accomplish?
    1. Virality?
    2. Search rankings?
    3. Links?
    4. General buzz?
  4. Execute it.
  5. Promote it.
  6. Measure success and learn!

Give me tips on how to organize new ideas in a content calendar or spreadsheet?

You have to follow a few dimensions and criteria here for how practical you can be.

  • How many resources are there for creating content? Writers? Designers etc?
  • How often could you publish without oversaturating the space?
  • How often could you publish but maintain high standards of quality?

I think those things need to be very well determined first. How often will you push content out etc? Then you can use any number of free templates or system out there. This post by Unbounce has a free Google Doc and free WordPress plugin.

I like to have some arrangement of the following columns;

  • keyword
  • topic idea
  • title
  • audience
  • goal(s) or call to action
  • author
  • date of publishing

What are the factors that make a content worthy of being shared on social networks?

There are a few I think;

  • Make the person sharing look good in one way or another. Either they get “credit” for finding something cool, useful, funny, entertaining etc or they will look good to their peers in some way.
  • Timing - shared content usually strikes a chord with people because it matching some sort of sentiment.
  • Ask - I personally have never asked anyone to share something of mine. But that’s just how I am personally. I know asking your inner network of friends and colleagues to get some momentum going for you can work very well.
  • Involve others in the creation process - you bet I’m going to share this interview! And you can even extend it to just asking people to help you with content, or proof it for you, or just be involved in any way - and they will a) Notice when it publishes b) if they don’t you have an excuse to tell them when it does and c) either way they will feel a personal connection to the content and be more likely to share it.
  • Be controversial - this is the classic SEO share-bait. Write an article slamming SEO, and you betcha a whole tonna SEO’s are gonna comment on it, share it, post it to Inbound and comment on it more there.
  • Have a Hook - this could be a click worthy title or a catchy content you can grab onto and instantly “get” the value in what the content is. You have to capture someone’s attention very quickly.
  • Help - many of my most shared posts are reviews of a tool. I didn’t do this just for the sake of getting shares - when I find tools I’m really excited about I write about them. Since they naturally help and promote the people who make the tool, when they notice they will share it with their network which can help get it some tracking.

How should content be treated by inbound marketers?

We need to think beyond the word “content” into the specific types of content. For example - mediums;

  • Text
  • Audio
  • Video
  • Slideshows
  • Photos / Graphics
  • Mixed media
  • Web based content like parallax

“Content” is so vague and we often don’t know what we mean - we need to make is less abstract. Content is something that should be happening naturally. Not this extra thing like “oh I need content now”.

The thing is content is everywhere around us.

Have you written an email? Content.

Do you tell your close friend everything you’re passionate about over drinks? Content.

Do you deliver products or services? Content.

Do you teach your customers about your product, service or industry? Content.

Do you talk on the phone? Content.

D’you ever feel compelled to leave a comment on someone’s blog? Content!!

It’s everywhere. People make the mistake of not realizing this and try to force something out of nothing when the best content is right in front of us.

The trick is listening to your customers and organizing this stuff into a format that makes sense.

Content is just communication in a solid format someone can consume. Think of all the ways we communicate.

  • We tell stories.
  • We teach.
  • We have conversations.

The real challenge is distilling this into a brand voice, keeping it consistent, and keeping your audience engaged.

What are some considerations one should consider in content development provide that he has an existing content but needs some changes/editing?

For content development, presentation is everything. When it comes to text, even just upgrading to custom web fonts can make a huge difference. I always urge clients to keep their images optimized, but not at the expense of quality. There are ways to reduce image size but without pixelation or distortion.

Hire a great designer - they are worth their weight in gold!

I would worry less about every little word in your paragraphs and more about crafting great headings that pull the reader through your story.

One huge thing I never used to do, but am trying to do more, is ask a few friends or people you trust to give you a really hard critique of your content before you publish. If they’re honest and helpful, it could make a world of difference.

Where do you see yourself in the next five or ten years?

I hope to see Evolving SEO grow into a 4-5 person boutique agency that helps companies who really know who they are as a brand and delight their customers. I hope to be delighting our clients just the same.

I also hope to put on more events, bring people together, use SEO to create real change in the physical world - and own a Volkswagen again :)

You can also read the following expert interviews:

If you liked this interview, feel free to share it to your friends. Also, if you're looking for more content ideas for your blog, you can get them by subscribing to this blog and following me on  @venchito14.


link-building-techniques-brian-dean

Expert Interview 015: Link Building Techniques with Brian Dean

Obtaining links in the search game has become an interesting and popular task for all SEO practitioners given that this is one of the ranking factors of Google for every website. It is one of the best tools to drive leads and traffic to a site.

Different link building techniques had evolved on the web that aims to build a massive amount of quality links. You may find those on related discussions (blogs, forums, etc..) and SEO news such as Search Engine Journal and Moz.

Today’s guest is one considered as the “link building rock star”. He is the founder of the emerging link building site – “Backlinko”. He became popular in his posts like “200 Google Ranking Factors” and “Link Building – The Definitive Guide”.

Let's start the interview.

brian-dean-in-kyoto

What brought you into the search industry? Can you give us a little background on how you come up with the branded name “Backlinko”?

I got into the search industry soon after reading The Four Hour Workweek by Timothy Ferris. His book recommends creating an information product to fund your “muse business”. After creating the product, I realized that I had absolutely no traffic. Not long after, I discovered SEO…and fell in love.

Why Backlinko? Well, I wanted a brand name that was a) short, b) memorable and c) contained some sort of USP (unique selling proposition). The name is inspired from the popular politics blog, Politico.

Effective Link Building Techniques with Brian Dean

What initial link building do you always do for a new site? Can you walk us through the process of that strategy?

Sure.

Although the Google sandbox isn’t as big as it once was, from what I read on IM forums, it can still hit new sites.

So for new sites I like to start very slowly. I do the same sort of strategies that I’d do for an aged domain, but at a smaller scale.

Here’s what I typically do (and how I got Backlinko off the ground):

  1. Publish a post/ultimate guide/linkable asset. This is my way of getting the new site’s name out there (which is crucial for building links later on).
  2. Share the linkable asset on industry-specific forums (a HUGE untapped traffic source). This gets the site some traffic, which helps support the legitimacy of the links that you build later on.
  3. Now that you’ve got some social shares, visitors, bookmarks and other user-interaction signals, it’s time to build some links.
  4. I like to start off with a tiny guest blogging campaign on super-related sites. I’m talking 2-3 per week at the most. At the same time I’m emailing 100+ people per week about my linkable asset. I’ve found that about 15% will share your content in some way: either social media or via a link.
  5. Once I’ve “proven” to Google that my site is a growing resource, I start tapping into things like donations, infographic marketing, broken link building etc. Then it’s on : )

Do you have any link building philosophy or principle that you always keep in mind when writing your blog posts and/or reaching out to your link prospects?

I do.

When writing blog posts, I always ask myself: “Is this the best guide on the topic on the internet?”If not, I go back to the drawing board. Great content isn’t enough: but it sure makes link building much easier.

When reaching out, I always ask myself: “How can I add value to that person’s site?”. Sometimes, when you have a mind-blowing asset, linking to you actually adds value to their site. Other times you need to add value in another way (offering content, an improvement to their site etc.)

Give me top 10 characteristics a good link builder.

Creativity: The ability to find link building opportunities that no one else knows about.

Patience: It can take months to see results in competitive niches, even with baller links.

Perseverance: You can’t let Pandas and Penguins get you down.

Sales: Need to know how to close.

Branding: This is something that not many people in SEO talk about, but it definitely makes a difference. If you can get mindshare, people will link to YOU (and not your competitor) when they’re writing an article and need to link to another site.

Vision: You need to be able to see the current landscape and make educated guesses about where things are going (guys like Jason Acidre, Neil Patel, Jon Cooper, Ross Hudgens, and others have this vision that you can “borrow” by reading their stuff).

Marketing: You need to know how to get the word out about your site if you want to generate a buzz around your site.

UX: People won’t link to an ugly, hard to use site (even with killer outreach). If you have a beautiful design and UXthat complements your great content, you’re ahead of most of your competition.

Empathy: You need to be able to think from someone else’s perspective (a first-time visitor, a link prospect) if you’re going to convince them to share your content or link to you.

Writing: Great writers, like Derek Halpern and Pat Flynn, make their content crystal clear to digest and put into action…which helps their content generate links.

What factors do you consider when identifying link opportunities?

Lately I’ve been putting more and more emphasis on relevancy.

Besides that, here are some other things that I pay attention to:

  • Domain Authority
  • PageRank (yes, it’s still valuable)
  • Social media followers
  • Linking root domains
  • Site “quality” (nice design, user interaction etc.)

Webmaster's Note: Find more link targets using this list of free link building tools

What’s the importance of Google Authorship in link building?

Not important yet. But I can see Google giving authors a sort of “portable PageRank”. If someone popular like Mark Cuban guest posts on my site, that post should get a boost.

But I don’t think that it will ever come close to replacing links. If some anti-social guy in zero Google+ circles publishes the meaning of life, why shouldn’t links be enough to tell Google that his content is awesome?

What are the most common link building mistakes you’ve seen on the Internet?

  • Pretending it’s still 2011: Things have changed in an enormous way.
  • Ignoring relevancy: “Relevancy is the new PR”. Links from related sites are MUCH more powerful than from unrelated sites…even if the unrelated site has slightly better authority signals.
  • Guest blogging too much: There are a lot of other ways to get links that have nothing to do with guest blogging. It’s a tactic that might be devalued very, very soon.
  • Ignoring traditional internet marketing mainstays: Branding, marketing, UX, site design, writing etc. all help you acquire links. Spend some time learning the art of sales, effective web design or how to write more clearly.

What's the best process to build links to a site with a dull product in a boring industry?

It’s easy: create ultimate guides.

Let’s say that you’re in the boring life insurance niche.

Most SEOs and content marketers would be tempted to create a “fun” infographic about “10 Worst Ways to Die” (No joke - I’ve actually seen something like this for a life insurance site).

That’s the wrong approach.

Let’s face it: life insurance isn’t fun or interesting.

So why not create something useful?

Like a life insurance calculator that helps you decide between whole or term? Or an “ultimate guide” that walks you through the buying process? Or maybe an interview with a widow who claimed her husband’s policy to find out how easy/hard it was to get her money in time for the funeral?

There are opportunities out there in every niche, even boring ones. The key is to make something useful and valuable…not creating “fun” content in a boring niche and trying to make it go viral.

What’s the significance of anchor text in link building? How do you create a natural link profile?

I’d say it’s not really significant. It’s just SO easy to game that Google has slowly devalued the power of anchor text. But I do think it helps a little, so I still use keyword anchor text (exact and partial match) now and again.

The best way to create a natural link profile is to emulate what your competition has. Generally it’s a mix of low authority and authoritative, relevant and non-relevant, and anchor-text rich and non-anchor text rich links.

What metrics/measurement tools are you using to measure your outreach results?

I don’t go nuts about measuring outreach results because that’s time I could spend on content or sending out more emails.

I just look at the percentage of emails that resulted in links. The more, the better :D

Where can we connect with you?

The first place to go is Google+. Once you’ve added me there, follow me on Twitter. Otherwise, you can check out my latest link building techniques at Backlinko.com.

If you liked this interview, feel free to share it to your friends. Subscribe to my blog and follow me on  @venchito14.


inbound-marketing-today

Expert Interview 014: Inbound Marketing Today with Rand Fishkin

Inbound marketing has been the most effective methods to do business online given that, almost all customers are searching for site(s) when they make purchases before going out to offline stores.

Rand Fishkin (I bet you know this SEO genius), the CEO and Founder of SEOmoz (now “Moz”), answers the most common questions in inbound marketing and gives advice to first time inbound marketers.

Let’s get started. :)

rand-fishkin
Source: Business Week

Where did you get the name, SEOmoz? Who are your best influencers back then starting out your SEO career?

When I started the blog, I wanted to share information about SEO openly and transparently. Organizations like DMOZ, ChefMoz, Mozilla, etc. were role models for that early open-sourced movement on the web, and SEOmoz (now "Moz") followed in that tradition.

In my early SEO days, my big influencers in the field were Ammon JohnsDanny Sullivan,Aaron WallTodd MalicoatKim Krause BergDonna Fontenot, and Barry Schwartz.

moz

A lot of people are talking about doing paid ads versus SEO. When do Adwords work and when is it better than SEO?

I think AdWords is a great choice when you have a very high conversion rate, a relatively direct conversion process, a healthy warchest from which to spend, and a limited time to have brought in customers. SEO is very hard to do quickly, it often has a less direct conversion process, and it leans on creativity and sweat equity more so than direct budget.

One of your blogs explained why SEO titles are no longer effective and had shift to Inbound Marketers, Online Marketers, etc. How should Virtual Assistants, who are specializing in SEO, approach this change in the industry? Does this require a need to "go out" of SEO and take on PPC and other marketing strategies instead?

Not necessarily. I think SEO is still a great tactic and for those who focus specifically on helping people with pure-SEO tasks, especially the very tactical ones, it's still a good descriptor. If, however, you're a more comprehensive marketer who assists with lots of channels/tactics, SEO may be too limiting.

What inbound marketing techniques do you think will be relevant to our market here in Asia?

Social media, mobile design/friendliness/optimization, content marketing, and multi-language marketing all appear to be important to the Asian market. That said, I'm not an expert in the field and have done very little web marketing in Asia (not really since 2009), so I'd probably suggest talking to other experts in the field :-)

What's your approach in SEO this year?

It's a combination of getting the basics right - keyword research & targeting, site friendliness, good titles/descriptions/markup - and focusing on the newer channels that have an indirect but positive impact on rankings - content, social, press, mentions, etc. The one big thing we're doing much less of is link building. I think links today need to be earned through producing great stuff, delighting people, and having them give natural, editorial links to your work.

What is your advice for first time inbound marketers?

Work on some of your own projects - a blog, an e-commerce niche site, a pure content play, etc. to get a feel for what channels and tactics fit best with your strengths. Do that before or as you're starting your professional career. The combination of hands-on experience with stuff you completely own and control along with work for others is a great way to begin in the field.

/End of Interview

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content-authority

Expert Interview 013: Content Authority with Anthony Pensabene

Time for another expert interview!

Today, I’m glad to share my interview with my SEO friend, Anthony Pensabene. You will always see him commenting on SEO blogs like Kaiserthesage and TripleSEO. This cool guy shares his tips on how to become a content authority in your industry.

Let’s begin!

anthony-pensabene

Who is Anthony Pensabene? What’s your daily SEO work?

He is a member of the rebel alliance (party of one), hiding how devilish he is from the angels and how angelic from the devils, spending days amongst the sea and sand.

My daily SEO work varies, depending on short/long-term tasks, but I do a lot of research/writing, analyzing, strategizing, counseling, and more thinking.

My greatest asset is my ideas.  It’s a vague value point to describe, but basically, I get my hands dirty in your business.  I ask a lot of questions about the brand, goals, intent, and market behavior.  Then, I place your business, vertical, and customer personas under a high-magnify lens, and try to give you gems of good insight.

I feel lucky in that I am able to do both in-house and private work.

Where did you get the name of your blog – Content Muse?

I have a tattoo on my writing hand, “muse,” since 2002. It holds personal meaning for me, but it reminds me of what is. I’m a writer –no escaping this.

When I first got in the vertical, I noticed people would refer to writers as ‘copy’ writers or ‘content’ providers.  I thought ‘content muse’ was an apropos label for my intentions,  Moreover, I think Shakespeare was some sort of genius; he oft invokes his ‘muses’ before writing a piece.  The name is a tip o’ the cap to his inspiration as well.

content-muse

Who is your biggest SEO influence?

I have a few.  Dan Shure was the first dude to really encourage and help me; he also happens to be one of the most savvy out there in my opinion.  I also have to give a shout to:

What do you focus most of your efforts on when you are working on content?

The end receiver, dude, for sure.  I’m not going to b.s. you and say I’ve never been a part of a content project that seems to be more about just producing ‘something,’ but I hate those tasks, and much prefer creating something that satisfies.

People are looking for entertainment or education online; if the content provider can infuse both, all the better.

What is evergreen content?

I see evergreen content, like reference material, as content that can withstand time and trends.  For example, psychology students are still perusing the writings of Jung and Freud, forefathers of the study yes, but their thoughts are not ‘current’ as we normally understand that sentiment.

Evergreen concept addresses broad concepts more than exact tactics.  Tactics are always changing in relevance and implementation.  However, general concepts, when defined well, usually stand the test of time.  For example, do you want to learn about exercise and nutrition?  Read some Bruce Lee. Honestly, I think you can say that one hundred years from now; because, Bruce understood anatomy and exercise that well.

When do you say that content is reliable?

I will take a quote from a former student: “Be who you say you are, and do what you say you’ll do.”   I think content should ‘show, not tell.’

It’s reliable if it’s guiding the end users through a sought journey.  That journey may consist of buying sneakers, modifying a mortgage, downloading a sample resume, etc.

What are the best books and tools on content strategy?

This is a good question, and I think ‘content’ being incredibly broad, warrants ‘thinking’ foremost.  You can become a better thinker by doing a lot of things (experiencing people too, when it comes to marketing, not just reading.)

Jon Colman has a great list here:

The Epic List of Content Strategy Resources

Recently, I’m reading, Public Speaking for Success.  It hosts a number of great marketing insights.  Marketing, writing, communicating is about people.

The BEST tool for content strategy is your senses and ability to understand people, specifically your market.

Webmaster's Note: You can also check out this list of free link building tools.

Which is more important: content or design?

Definitely depends.

Let’s consider I’m a janitor.  I need light bulbs for the school.  I don’t think you need great content or design, but you it’s likely you need to ensure it’s easy for me to make my order.  Do I need to come across ‘the most epic’ post on school lighting a janitor’s ever seen? No.

You need to take the purchase journey in the driver’s seat of your consumers.  Get feedback from others.  What do you/they think is more important from your specific market’s perspective?  Of course, there’s always room for improvement.  Never be satisfied with your market’s level of satisfaction.

How would you define quality content for Content Marketing?

I can’t do that, unless I’m one of your customers.  I’m not being slippery; I’m being a realist.  Because, a small group of tech people think I’m a good writer, that doesn’t mean a thing if I can’t influence my intended market, influence and ‘stir’ them, affect them in some way.

Quality content, like mentioned above, keeps true to your brand’s intent.  It helps your brand ‘be’ what it intends to be.  If you’re a refreshment company, and you want your brand associated with youth and fun, then your content needs to integrate those elements, creating associations of fun and youth with the intended audience.

If you can’t be what you want to be, then you need to understand why your content is not reflecting your intentions.

How can we connect with you?

Please check me out on the Skyrocket.com Gplus page. I try to write there often about business strategies, ideas.

and Twitter @content_muse

Of course, be much obliged to see readers at AnthonyPensabene.com

Thanks for having me on the show, Venchito.  I really appreciate you wanting to know my thoughts.

/End of interview

If you're looking for more content marketing tips, you can subscribe to my feed or follow me on twitter @venchito14.


marketing-tactics-for-new-blogs

120 Marketing Tactics for New Blogs Part I

marketing-tactics-for-new-blogs

Promoting a new blog/site to a specific targeted audience had never been easy. But with the right blogging and free SEO tools and tactics in this guide, you can get your posts noticed and generate buzz in your community.

I divided this guide into three parts:

Outline:

1. Facebook
2. Twitter
3. Linkedin
4. Google+
5. Pinterest
6. Instagram
7. MySpace
8. Shorten your posts’ url
9. Facebook Notes
10. Include the links of your social networks in your author bio
11. Your Contacts
12. Facebook Groups
13. Blog commenting
14. Use KeywordLuv or CommentLuv on your blog
15. Forum posting
16. Ask influencers to link to you
17. Guest Post and Invite Guest Bloggers to write for your blog
18. Attend Conference and/or Give a Talk
19. Ning community
20. Integrate Your Blog into Your Signature
21. Publishing a round-up post and/or pitching others who do round-up posts
22. Blogengage.com
23. MyBlogGuest.com
24. Quora.com
25. Plaxo.com
26. Sponsorhip
27. Repost other people's content
28. Contest
29. Blogrolls
30. Trackbacks
31. Webinar
32. Inbound.org
33. Hacker News
34. Tumblr
35. Flickr
36. Triberr
37. IFTT.com
38. Delicious
39. Stumbleupon
40. Reddit
41. Technorati.com
42. NetworkedBlogs.com
43. Blog Directories
44. BizSugar
45. Twitter Feed
social-media1.  Facebook.

Create a Facebook page. Click here to begin the process.

Give your audience a reason to become fans. Incentivize them by giving free trial, coupon or any real value.

Be creative with your post by writing about a current event about your blog, funny Youtube videos or ask your audience an interesting question. Always stay on your topic.

Include pictures in your Facebook updates. Follow these strategies by Amy Porterfield to maximize your engagement with people.

2. Twitter

Create your own voice when sharing valuable content on Twitter. Be natural by commenting and retweeting others’ tweets. Send them a @message and give insights about their posts.

Don’t sell on Twitter. Rather, add value by cultivating relationships with people. Watch for conversations and identify a problem that you are able to solve.

Use keywords in your tweets that best describe your blog. Make the most out of your 140-character post.

Connect your Linkedin account with your Twitter account.  You can keep track those who follow you on both social accounts. Use Hootsuite or Buffer for easy management of these accounts.

Use Summify to help you filter contents that are relevant to your industry. Mix them with your own original content to establish credibility for your brand/blog.

3.  Linkedin

Keep your Linkedin profile fresh and interesting by rebooting your profile every couple of months. The advantage is that the update allows you to share to your activity feed as long as you have the feature enabled in the settings.

linkedin-activity-broadcasts

Build a quality network to expand your connections. You can maximize your exposure when you have a new connection. Make sure that the person who wants to join your network has a completed Linkedin profile and has an interest and reason to connect.

Be visible and valuable when you participate on Linkedin groups. Post discussions in groups like Q&A and include relevant source(s) of information.

Post a status update once or twice daily to take advantage of the most recent activity feature of Linkedin.

4.  Google+

The same rules for social platforms mentioned above can be applied to Google+. From targeting your audience to promoting others, your Google+ account should be engaging and helpful by sharing and +1 of others’ content.

Make your Google+ profile SEO-friendly by including your keywords in the about section.

Change your cover photo into something that represents your blog. Check out this Google+ cover photo guide by Inline Vision.

Use Google+ as a mini blog. Read these two posts by Jason Acidre to learn how you can create content on Google+ for blogging and get credit for it.

Get involved in communities. The rule of thumb in finding the best communty is the level of its moderation. Look for one that has an interaction and useful conversation which you can use to leave posts that are highly relevant to the topic.

You can also start your own community. Make sure you follow the Communities post guidelines and let other people know about it.

Understand how these 25 biggest communities on Google+ brought the highest members so far.

Make the most out of Google + Hangouts. This is a great tool to conduct interviews and host webinars. You can collaborate with your team of people by using this tool.

5. Pinterest

After completing your Pinterest profile, create specific and memorable Pinboards. Make the board names as short as possible.

Describe the image with a compelling description. Use keywords in the description so people can easily find your image.

Build a list of followers. Add people who might be interested on your content by following other pinners.

Be consistent in pinning.

To increase engagement, run a contest. Incentivize your followers by offering discounts, coupons, etc.

Use Infogr.am or Visual.ly to create infographics like quotes, how-tos, inspiration material and other valuable contents.

If you have a new blog for your business you can post your clients/customers’ testimonials in the description of your pins. It gives you more credibility and a social proof of how good your brand is.

Pinfluence is a complete guide to marketing your business through Pinterest. You may want to check out the book.

6. Instagram

Use Statigram or Nitrogram to manage your community and measure your efforts.

To build a huge following base, host a contest or giveaway. Create a landing page for the promotion and monitor its success after announcing the winner of the contest.

According to Digital Buzz, 81 comments are posted every second on Instagram. Make sure you actively engage in your community by responding to comments.

Use hashtags to monitor and measure the growth of your community over time. Look at the number of photos and your audience’s impression of your blog.

Here are some truths revealed by Visualy.ly in one of its infographics:

  • Instagram says it has 90 million monthly active users.
  • Top 3 brands on Instagram are Nikes, MTV (music television) and Starbucks Coffee. They have 1,494,058, 1,310,632 and 1,243,858 respective followers.
  • As of May 23rd 2013, Instagram's 67 interbrand companies reach more than million followers.
  • 67% of brand consultancy interbrand's Top 100 brands are on instagram.
  • Brands are seeing more than 5600 engagements per photo.
  • 23% of active interbrand 100 companies post more than 50 times a month, up from 20% last quarter 2013.
  • 98% of Instagram photos posted by brands are shared to Facebook resulting in 274 engagements per photo which is a 30% increase since November.
  • In total, more than 2 million likes, comments and shares of Instagram photos have occured on Facebook since the network bought the photo sharing app (based on interbrands top 100 companies’ usage of the app).

Use the power of Instagram when you promote your blog. Don’t get behind the curve.

nike-instagram

7. MySpace

Connect your MySpace profile to your Facebook and Twitter accounts to find your friends.

You can add audio files, events, videos and create albums in MySpace which is different from other social networking platforms. Use this as your advantage to provide value to your audience.

Customize your streams if you want specific types of updates from your connections. Vary your update types so your followers can always see some of your updates.

8.  Shorten your posts’ url.

Use Goo.gl, Bitly or the url shortener of Hootsuite to shorten your post’s url. With the use of the tools, you can track how many clicks that the Url got.

shorten-your-urls-post

You can customize your url and make it easy for people to remember. Ex. bit.ly/PinterestTraffic.

You may want to check out my post on how social media branding can grow your business.

 9.  Facebook Notes

Use Facebook note to post your information or insights and make it as your viral marketing tool.

Any topic will do as long as it relates to your niche. It can be a blog post, article, personal experience or itps.

Let the tagging begins. Tag people who do you think might be interested to comment on your note. They may be your friends, family members or those people whom you think are related to your industry. Every time someone comments on your Note, it increases its visibility since it pops in their Facebook Feed.

Import your blog’s RSS feed into the import options. Every time you post an article on your blog, it will automatically pop up as a Facebook note.

 10. Include the links of your social networks in your author bio

Include two or more links in your author bio. I recommend you limit your linkage to two links.

 

outreach-and-interaction11. Your Contacts

Promote your blog to your friends and families on your social networks. When they share your link, people who are related to your industry will most likely be your followers.

Add your latest blog post in your email newsletters.

Send an email to your list of friends with your latest blog posts and ask them for feedback.

12. Facebook Groups

Join groups on Facebook and get personal. Collaborate with other bloggers. Participate on conversation beyond the usual posting of wall posts.

Answer questions seen on the group and ask questions as well. People will trust you as you solve their problems.

Make sure you know the privacy level and rules. Do not go beyond the rules or else, you’ll be kicked out from the group.

13.  Blog commenting

To make the most value for your blog commenting efforts, follow these tips:

  • Read the post or skim it. Don’t comment like if you don’t actually read the article.
  • Aim for longer and valuable comments. Don’t comment for links. Rather, add value to the conversation.
  • Use your real name when you comment on a post. It builds your authority while giving you a credit for your comment – a plus vote/link.
  • Link to your internal pages and social pages. They can be your potential landing pages for your visitors.
  • Search for high authority blogs that target the same audience as yours.
  • If you’re a team working in an SEO campaign, let one person do the task for commenting on blogs. It eliminates the risk of two persons (you and your coworker) commenting on the same blog. Otherwise, the webmaster may think that you’re spamming his/her blog.
  • Determine the publishing schedule of your targeted blogs. Like in my case, I comment on posts published on Quicksprout every Monday and Thursday. Aim to be the first commenter on the post.

blog-comment

14.  Use KeywordLuv or CommentLuv on your blog.

Build a community on your own blog by installing plugins such as KeywordLuv and CommentLuv.

KeywordLuv. When people comment on your blog, they type their first name or full name plus an anchor text that links to their url. For example, if Jason Acidre comments on one of my posts. He will include an @sign in the middle of their name. Jason Acidre @ SEO Strategies.

Commentluv. When you purchase the Commentluv premium, the person who will comment on your blog is able to build link to any of his latest 10 blog posts. You can still install the plugin for free. When someone comments on your article, it will automatically link to his latest blog post.

15.  Forum posting

Find forums that are highly relevant to your site. Type “forum + niche” in Google search.

Complete your forum profile. Use your real name and add your social profile links to your profile.

Consider the strict rules of the forums. Don’t just add links. Make sure you add useful knowledge to forum threads.

Post unique and interesting content on forum threads. Show off your expertise by answering questions.

forum-posting

16.  Ask influencers to link to you.

This tactic doesn’t happen overnight. Determine your goal whether you want to drive traffic to your blog, spark an online conversation, increase brand awareness, etc. Set goals you want to accomplish.

Are you targeting a specific or broad audience? Identify your target personas. This will help you find the right influencers for your campaign.

Each influencer has a different type of audience, read different contents, and accomplish different goals.

The following can be your guide when you create your content:

  • Create an emotional experience for the audience. This can be a personal photo/experience or an original concept that reflects your blog/brand’s values. E.g. Skyscraper Technique, 1-2 Punch Marketing, etc.
  • Engage, educate or provide some value to your readers.
  • Contest, giveaway or promotion which I will discuss later on.

After creating your content, it’s time to promote it.

Here are four ways to ask influencers to link to you.

Check out this marketing flywheel by Moz to understand how you can leverage your outreach.

17.  Guest Post and Invite Guest Bloggers to write for your blog.

Guest post opportunity is a win-win situation for both the blog owner and the guest blogger. As a blog owner, you can publish high quality content while as a guest blogger, you are able to get a link (either on the content or author bio) and increase traffic and readership back to your site.

To start with guest blogging, you need to look for authority blogs that allow guest blogging opportunities.

Use thisQuery Generator to enter your keyword(s) and generate search queries that you can use to find blogs/sites that accept guest posts.

You must understand what your target audience wants to read. From that, you create a high quality post based on the guest post guidelines. Be creative. Use infographic, chart, video, etc.

Generate your author bio using this tool or customize your own. Email or submit your article to the publisher/editor/website owner.

guest-post-search-engine-journal

Guest Bloggers Write for Your Blog

Allowing guest bloggers to write on your blog helps you build authority in your niche. Here are some ways you can do to catch other bloggers to write for you:

  • Create a page and name it as “Submit Guest Post” or “Write for Us”. Mention the benefits your guest bloggers can get and guidelines when writing the post.
  •  Generate a list of guest bloggers and contact them through outreach. If you’d like to invest money in this, you can try this artificial link building technique. Here’s how you do it:
  1. Find authority bloggers in your niche and make a list of them through Followewonk.
  2. Create a personalized template.
  3. Implement authorship markup for guest bloggers.
  4. Invest on buying contents from these guest authors.
  • Use your social profiles to invite guest bloggers to write contents for your blog.


18.  Attend Conference and/or Give a Talk

Getting traffic to your site doesn’t always depend on online efforts. In-person meetings, seminars or conferences are remarkably useful to grow your influence and show off your expertise. This may lead to discussions about your blog and ways to help your colleagues with their campaigns/strategies. Links, tweets, shares and guest posts are increased even by just attending a conference.

It also helps you become a relationship marketer which must be your target in your promoting your blog.

Use Lanyrd to identify meetups and conferences that are worth attending in your community.

If you’re asked to speak in conferences, go for it! It helps you positioned yourself as a pro.

The founder of Lanyrd also contributed this great answer on Quora about other search engines/directories for events (which makes me like them even more).

19.   Ning community

Search the Ning site. Look for network that matches your interest and niche. Join all the relevant Ning sites and create a profile on each and bookmark them so you can have a chance to get back to them.

To build a community, you can create your own Ning group and brand yourself by engaging with your members. Connect to your members by simply asking a question or commenting on their profiles.

Avoid spamming by commenting or sharing the same post on many members’ profiles. Invite your friends on your social networking sites to connect with you on Ning community.

20.  Integrate Your Blog into Your Signature

You use email for sending messages to your friends and colleagues. Make sure you do not ignore putting your link on your signature or bringing up your blog when it is relevant to answer some questions. I used some of my posts to answer questions through email. This helps me get a link with a little effort.

Add a blog link to your signature. It looks something like this:

emai-signature

21.  Publishing a round-up post and/or pitching others who do round-up posts

Roundup is a method of selecting and gathering of other peoples’ content and share them all in one post.

When you publish a roundup post, you can get the following benefits:

  • Generates more engaging readers and followers to your site.
  • Gains traction by sharing your interests and adding more conversations to your audience.
  • Adds new angles to your content by adding perspective/approach in writing.
  • Brings new voices to your content as people are getting excited to see what posts you will be including in your round-up post.

Use the following search queries to look for blogs that do round-up posts:

  • “your keywords round up”
  • “your keywords round up post”
  • “your keywords weekly round up”
  • “your keywords mash up post”

Write an email asking for other bloggers to mention your post in their roundups.  Use this guide to create a personalized email template.

If nobody in your niche/industry does this, be the first one to write a round-up post. One good example of a weekly round-up post is Kikolani’s Fetching Friday

22.  Blogengage.com

Join the community of bloggers – Blogenage.com. Share your post to get massive amount of traffic and quality links.

You can also build your own network by sending messages to your friends and commenting on their posts.

Take a part in the contest (guest post contests) to build credibility, increase exposure and earn some money.

23.  MyBlogGuest.com

Find massive networking opportunities in MyBlogGuest.com like guest posting and content submission.

Establish collaborations and partnerships with webmasters and content creators within the MyBlogGuest community.

Create valuable contents and get good links from MyBlogGuest.com through guest articles and partnerships with other bloggers.

24.  Quora.com

Find related topics by teaching a keyword/phrase in the search bar of Quora. Follow a handful of threads that are relevant to your industry/blog.

Add value to the conversations found on threads or answer some of the questions. You can link to some of your posts if it is related to the topic.  Remember to comply with the Quora guidelines and best practices.

quora

Don’t sell an affiliate product or anything on the Quora threads. It would hurt your reputation as a blogger.

Quora is your tool to find you readers’ common questions and what type of content they want to read about by asking questions.

25.  Plaxo.com

Add your powerpoint (via Slideshare) and feed your blog into your Plaxo profile.

Use Plaxo Pulse in your social streams.

Use Ping.Fm to automate your plaxo status updates. Use this also for other networks. This will help you save time in visiting those sites just to add status updates.

26.  Sponsorhip

For Sponsors:

Look for blogs that their readers would be interested to use your product and promote it as well.

Interact with the bloggers by leaving comments and sending them emails to build relationships with them. Do this consistently and you’ll get to know whether you’re a good match or not for the sponsorship.

Develop relationships with the website owners. Remember that sponsorship must be a long term strategy.

To start with your sponsorship, you may spend 10% of your budget to offer freebies or giveaways to your target blog owners.

Maximize your sponsorship efforts by attending conferences or seminars. Look at how Neil Patel use sponsorships to grow his Crazy Egg users up to 100,000. In one of his posts, he said.

sponsorship-quicksprout

Be generous with sponsoring events or blogs. You can research on the average price that other sponsors are paying for the same event.

For Bloggers:

Accept sponsors whose products can benefit your readers and friends. Look only for products that you would want to recommend on your blog.

Love your sponsors by mentioning them in one of your posts. This will help your readers build trust on them.

Create a static page and name it as “Advertising Page” or “Sponsorship Page”.

Follow the steps in the image below:

static-page-1

 

static-page-2

27.  Repost other people's content

Share other bloggers’ posts by sharing them on your social profiles.

If you plan to post others’ content on your blog, don’t simply copy their post word for word. It won’t give additional value to your readers. Follow these simple tips when you repost others content:

  • Add your own thoughts. Your opinion will make the content unique.
  • Summarize their post. Write the main point of the post.
  • Give credit where credit is due. Add the link (naked url) of your source or include their social profiles such as their Twitter accounts on your blog.


 28.  Contest

Know what demographic you’re aiming for. Narrow your audience to yield better responses when conducting a contest for your blog.

Select a contest that reinforces your blog or brand. Let’s say your blog talks about technology. You might be giving away free mobile phones as rewards for the winners.

There are many options to run a contest online. Here are some of them:

Use tools like OneKontest, Rafflecopter, Tabsite,  and Interactwive to run your own social media contest.

29.  Blogrolls

Use this widget to add external links on your blog. Add only blogs/sites that are related to your niche.

If you already have a blogroll on your blog, take some time to evaluate it. Check your stats. See if people are clicking on those links. If not, those links may not be the most effective to include in your blogroll.

Check the links on your blogroll to make sure they’re still working. Make sure that your blogroll is a useful resource for your readers.

30.  Trackbacks

A trackback is link back to your post that will appear at the bottom of the external post. When a trackback is listed on a blog that links to your post, you will get a good amount of traffic.

Use Akismet to prevent spammers submitting trackbacks to your blog.

Create a post and include a source/link of other site as your reference. If your reference blogger has trackback enabled, you’ll get a free link back to your site. Otherwise, you can still send him an email letting him know that you want to include your link on his post.

31.  Webinar

A webinar is an online event that is hosted by a company/organization/speaker and broadcast to a selected group of individuals.

Follow the schedule of your webinar. Start on time. Being consistent with your schedule gives your followers/readers an impression on how consistent you are in creating campaigns for your blog.

Use GotoWebinar or Webex to create your own webinar.

During the webinar, keep your desktop tabs and media applications closed. Speak clearly and loudly. Show enthusiasm. Take it as if you are speaking in front of a public audience.

Include your twitter and facebook page on your slide presentation. Ask your listeners if they can tweet about the webinar before and during your presentation. Hashtag with the title of your event or your blog url drives more listeners to your webinar.

Leave a plenty of time for Q&A. Too much discussion can cause boredom to your listeners. Let them participate on the event.

webinar-friday-night-virtual-assistant-philippines

32.  Inbound.org

Join the community the marketers and participate by upvoting your favorite articles in Inbound.org.

Be the first to submit articles that are relevant to inbound marketing. Make sure that the title is intriguing to get the attention of other marketers. Select the most appropriate category for your post.

Participate on some discussions by inbound marketers like Rand Fishkin and Jonathan Colman.

33.  Hacker News

Be authentic on Hacker News. Read and comment other people’s posts. Participate first so when your time comes, others will do the same for you.

Write an article that is relevant for the Hacker News audience. Offer tips for startups like this article that can generate more engagements with your content. Fresh issues are also good topics to write about.

Create an outstanding content to generate more subscribers and shares.

34.  Tumblr

Majority of blogs found on Tumblr discuss very general topics. To stand out from the competition, your account must serve a purpose.

Focus your efforts on a certain angle – it may be your passion or something that you might be interested to blog about.

Customize the layout, design and functionality of your blog. Pick the right name that is easy to remember and make sure you link your main blog to your Tumblr account.

Craft posts that are engaging and interesting to your audience. Trending issues, opinion-based content and personal experience are good basis for writing your content. Give credit to the original source.

Integrate Disqus to allow users to comment on your posts. Interact and spread your thoughts through engagement within the Tumblr community.

 35.  Flickr

Choose quality rather than quantity when taking great pictures to be posted on Flickr. Use Photoshop and other editing tools to enhance any photo. Craft your image as if you’re a photographer.

Get a quality shot daily. Single shot that captures your audience’s attention is what matters.

Flickr’s stream in the Explore Section should be your main target. The higher your rank, the more people can see your photo. Rankings are high when people tag, comment, or view your photos.

Be involved in the Flickr community by liking, commenting or tagging other photos. One fav is equivalent to one vote. Fav others’ photos and they will fav yours as well.

Use photos when writing a blog posts. Let your readers know that they can download it on Flickr. It helps you get more views and favs. Email the link of the photo to your friends/subscribers if you want.

Participate on game groups on Flickr by posting your photos and commenting on others. Don’t spam.

Tag your photos to increase visibility and be on top of the pages..

36.  Triberr

Get more followers in Triberr. It determines what kind of folks you’ll have as tribemate and the number of members your own tribes will have.

You must target people with a lot of followers. If they happen to share your content, it boosts your visibility and credibility since the content will bring in front of the page.

Use bonfires to look for tribemates in your industry whom you are interested in. Leave comment on their post and add a link to your blog.

Start your own thread and ask others to connect with you by joining your tribe.

Tweet about your Triberr account. Add a good call to action and let them join your tribe.

Be true to your headlines. Catchy headlines give your tribemates a good impression but don’t let them be dismayed when they read your content and found that your headline is a lie.

Submit your article to StumbleUpon first to get the most exposure.

37.  IFTT.com

Create a work flow in IFTT based on your custom tasks. “If” this thing happens, then it will do another thing. Use pre-made Recipes to quickly create your posts.

The following are the reasons why you should use IFTT as your marketing tactic:

  • Potential for your blog to be talked about and be a thought leader in your industry.
  • It gives you the ability to check out your competitors’ marketing strategies.
  • It helps you get updated with the latest topics on the web.

syndication

38.  Delicious

The obvious reason to use Delicious is to organize your content daily. You can bookmark all blog posts you’ve seen on all social networks.

Use action tags to save a page you don’t want to forget and make it as a resource for your blog post/content. You can share these resources to your colleagues in the company or to other bloggers.

Keep track of mentions about your blog posts. Use them as references for your next articles.

You can export all your bookmarks and download them as an HTML life. Do this always so you won’t lose your bookmarks.

39.  Stumbleupon

Complete your StumbleUpon profile by creating a bio with details like a personal description, link to your blog and other social networks.

When you are favoriting an item, be sure to use the tag icon to add tags to your favorites.

Find friends who are already connected to you on your social networks like Facebook and Twitter. Connect with stumblers that have complete profile – avatar and basic biography.  Look for influencers and bloggers who might be interested to your blog.

Use the Discover tab and tags to look at a particular or the most popular topic.

Use the StumbleUpon toolbar to get the latest shares from your following.

Share one of two times a day. Otherwise, you will probably get unfollowed – no one wants a flashing red number in the toolbar.

40.  Reddit

Dig into the comment threads of each link to see what topic people are likely interested to read on. The most valuable content is always on the top of the thread.

Click the new tab to see what had been submitted moments ago and start to upvote and downvote depending on your choice.

When you submit a link to Reddit, it is difficult to appear on the front page since 70,000 links are shared to Reddit each day. Apply the following tips to gain traction using Reddit:

  • Put humor on your posts. Funny pics, stories and memes are usually the top posts. You can still add a link even if it’s not funny, you’ll never know your post will be on the top page.
  • Reddit is the best place for political news and opinion. You’ll fin controversial topics related to politics that are on found and discussed on the front page.
  • Interesting facts, in-depth reads and personal stories may catch the interest of your people.


41Technorati.com

When submitting content to Technorati, add tags to posts.

Ask other bloggers who link to you to submit their blogs to Technorati. The more pages linked to you, the greater is your Technorati Authority rank.

Focus on a particular niche. If it is SEO or tech, then write only about those topics. Cover topics that are trending in your niche. Be consistent and know what your audience wants to hear from you.

You can host contests and giveaways to increase readership.

Comment and guest blog on high authority blogs found on Technorati. It will help you improve your Authority rank since those blogs are already index and have higher ranks than your blog.

42NetworkedBlogs.com

Add the NetworkedBlogs app in Facebook by installing it on your page.

Test the feed settings to make sure that when you publish a post on your blog, it will automatically be updated on your wall.

Your friends/connections on Facebook will start to follow your blog when they see your blog post posted on your wall. This is the same thing that happens when they subscribe using RSS reader.

Start by clicking the add button found in NetworkedBlogs.com. Enter your blog details and confirm

Syndicate your blog to your Facebook page by clicking the “Syndication” link, adding the Facebook target and choosing the profile you want your blog to be syndicated.

 43Blog Directories

Adding your blog directories increases your readership since your blog increases its visibility in your niche.

Here are 17 directories where you can submit your blog:


44BizSugar

Build your community on BizSugar by recognizing your members. You may add a “Contributor of the Week” portion where you can interview a valued member. Reward him by giving something that is valuable.

Manage your site by creating a moderation plan before you launch it.  There is a potential that your site will be spammed by 10,000 entries every day.

Choose the right category when you submit your story. That’s one way to reach out to your readers.

Grab a widget so your blog can have its own Bizsugar voting button. This increases the visibility of your blog.

 45.  Twitter Feed

Use Twitter Feed to feed your twitter to Linkedin, Facebook and other social networks.

Customize your twitter feed by installing this plugin on your Wordpress Account. It lets you output Twitter’s embeddable timeline into your WordPress site.

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