Schedule more demos and signups for your customers through SEO.

~60% of B2B SaaS marketers stated that search engine optimization generates more leads than any other marketing initiative.

If you’re not taking advantage of SEO, you’re missing several opportunities to bring new customers to your software company.

Have a holistic approach to marketing to include a marketing channel that organically provide new visitors to your website.

Search engine optimization, also known in its acronym “SEO” is the process of ranking your SaaS website for your target keywords. So, for example, when they search for “spa management software”, your SaaS website will show up.

By dominating search, you get organic visitors from Google and other search engines, allowing you to hit your SQLs and revenue targets every year.

There are many parts of SaaS SEO. We have a technical audit, on page optimization, content marketing, and link building — these are all needed to rank your website on search.

Complex terms? Nope. SaaS SEO is simple.

If you work with a specialized SaaS SEO agency, you don’t have to stress out yourself.

[Insert generic SaaS SEO agency headline]

We're not like this. We are a specialized SEO agency.

When you type in “SaaS SEO services”, you’ll see several agencies with generic headlines on their homepage. They offer generic services, providing generic value.

You don’t want generic services, do you?

You want SaaS SEO experts who can deliver value to your SaaS website by giving the results that you need. As a SaaS entrepreneur, you want to gain value through first page rankings and excellent client experience.

Like your developers being busy with your software, find a SaaS SEO agency productive in helping you achieve your bottom-line goals.

What does it look like to be a partner? Here is what we further meant by that.

We do link building – the hardest part of SaaS SEO services.

SaaS search engine optimization requires a solid approach for marketers and SaaS SEO specialists to get their website to rank for search engine results pages.

If you want to show up the first page in rankings, you need to know how SEO works and how it applies to your SaaS website. You must know how to do keyword research, SEO and backlink audit, link building, while giving time for other digital marketing initiatives such as website development, website design, social media marketing, and conversion rate optimization (to name a few).

This is a challenging task. Don’t do it yourself. Consider hiring a SaaS digital marketing agency.

You care more about demos and signups than keywords. We are, too.

What does SharpRocket approach to SaaS search engine optimization look like in real life?

Bring New Visitors and Demos

As a software as a service (SaaS) marketer, you want to hit your bottom-line goals. That's what we give. As your SaaS SEO partner, we help you show how link building and SEO rankings can leverage your website for business impact.

Creative Strategy and Hard Work Execution

Our team of SaaS SEO specialists (link building experts) doesn’t just help you map out an SEO strategy — we also do the work ourselves. Given our decades of experience in the digital marketing industry, we know a lot of SEO best practices. We keep ourselves updated with the latest Google updates to give you recommendations you only need. You can get free SEO advice without additional cost if you're part of our SaaS SEO service.

Guaranteed Backlink Placements and Replacements

Your SaaS clients also want guarantees for your high-quality services. Same thing we do with our SaaS SEO service. Your website won't get penalized with our effective SEO strategies but will continue to dominate the home improvement and construction industry year to year. Part of what we offer is 100% guaranteed link placements and replacements on topically-related websites.

Bottom Line Results Beyond Fluff Metrics

We keep on delivering results beyond link metrics. We help you strategize what to do next — what specific content assets can help increase your website's organic traffic, and so many more we can as your SaaS SEO provider. It is getting a consultant and, at the same time, a SaaS SEO link building company to do all the legwork for your website.

Transparent Communication

As a SaaS SEO company, we give frequent updates on what's going on with your SEO campaign. Better communication leads to a better experience for our clients. With full transparency and trust, you want to see returns from investment.

No Fluff Reports

As a SaaS search engine optimization company, we send reports with easy-to-digest information for your managers and executives. You can hand over our reports to your superiors to get a sense of its business value. No fluff. SEO reports your team needs to succeed in the software industry.

Textbook SEO gets textbook results. You need reports that hit your bottom line.

Check out what happens when SaaS link building integrates to your marketing campaign.

We don’t work with everyone. But if you’re the right fit, we help you out.

We earn you white hat backlinks through hard work and strategy with our done-for-you SEO link building service.

Digital Marketing and SEO Agencies

Take your hands off from your SEO link building campaigns. Let our team of SEO specialists do the dirty work so you can focus on SEO strategies you're best at. Our white label link building service caters to that.


Are you looking for first page rankings in local SEO? Start getting new inbound links to your website. Whether you're an Enterprise or startup, we know the best backlinks for your website.


Make your SEO efforts worthwhile to rank in search engine results by building more money page backlinks. We guarantee links to product and product category pages of your online store.

Trusted by the world’s leading SEOs

Vouched for by people who don't vouch for everyone


Brian Dean
Founder of Backlinko

Venchito is one of the few people in the internet marketing world, who understands how to build quality links in today’s SEO world. I highly recommend his link building advice from blog posts guest post, long term link building strategies, and SEO service.


John Doherty
Ex-Distilled Consultant / Founder of Credo

Venchito and his team at SharpRocket are impressive. From their hustle to build their agency to their focus on quality (helping fix broken links). They are a great link building agency to consider when looking to hire for next level traffic acquisition.


Razvan Gavrillas
Founder of CognitiveSEO

Venchito is one of those guys who listens and then acts based on that. He is a professional with extensive background from SEO agencies. He has a powerful link building skill set that can land better search results rankings. They help optimize better link profile from guest post and other high-quality number of links.

Learn More About SaaS SEO

SaaS stands for software as a service, which refers to the process of delivering applications online “as a service”.

No need to install and maintain software, you only need to access the app using an internet connection. This means you don’t have to deal with complex hardware and software management requirements.

Sometimes, SaaS apps are referred to as web-based software, hosted software, or on-demand software. Regardless of the name, these applications run on SaaS providers’ servers.

A SaaS provider generally manages app access, including its performance, availability, and security.

On the other hand, SaaS customers don’t need to purchase, install, update, or maintain any software or hardware. The apps can easily be accessed over the internet.

When it comes to characteristics, think of SaaS as a bank. It keeps each customer’s privacy safe by providing secure service on a large scale. The bank customers use a single financial system and technology to ensure that their sensitive details are protected.

Anyone without authorization cannot access their information. This is the similarity between a bank and a SaaS model.

SaaS SEO is a way of gaining organic web traffic for SaaS companies. It involves ranking on the search engine results page using relevant keywords.

In addition, many SaaS company websites aim to acquire new customers through performance marketing such as affiliate marketing, social eds, and pay-per-click.

However, the increasing costs of these marketing strategies concern many marketers today.

When you stop implementing paid advertising campaigns, the traffic will eventually stop. This is why it’s essential to build a powerful SaaS SEO plan that will bring traffic to your website in a consistent manner while leading to better organic growth.

Many SaaS companies increase their investments in this type of campaign to diversify the sources of their organic web traffic and keep acquisition costs sustainable at the same time.

In general, SaaS SEO increases the search visibility of a platform in front of an audience looking for similar software, content related to that software, buying the same software, and searching for any related information about the software.

Of course, there are significant differences between an SEO of a company and SaaS SEO. Still, the ranking factors from Google and other search engines are the same regardless of your business or verticals.

The main ranking factors to consider include backlinks, content, and RankBrain. Applying these top ranking factors to your SaaS business will require you to build an SEO plan that aims to create great content for search queries from users.

With relevant content, it’s supposed to naturally earn backlinks so that more people will know about your brand.

Investing in a well-planned SEO strategy for SaaS business is crucial to any marketing success. In fact, SaaS companies get quick results from paid media and performance marketing.

The main focus is to drive organic growth and win more customers in the long run. When you build a solid SEO strategy for your SaaS business, it can scale your growth aggressively.

Creating more content helps get more traffic coming into your website, which is the main reason why you need SEO in your SaaS business. Pipedrive, Hubspot, and other SaaS giants also use this strategy to drive growth.

If you implement the right technique, you can get consistent traffic every month. This is actually a very predictable path for business growth.

The ideal strategy involves targeted content with relevant keywords that web visitors use in their search queries. It should promote content to earn backlinks and increase organic traffic and rankings.

Moreover, the collected data from the first launch of the content will be used to optimize better and improve growth. Then you repeat all these steps to achieve higher ranking and more consistent traffic flow with targeted keyword groups.

SaaS content is targeted content for SaaS businesses looking to engage users with relevant keywords and convert them into paying customers. The key is to publish thought-provoking content to capture and engage your audience. In addition, it’s important to include actionable information in SaaS content so that readers will be convinced to subscribe and get updates about your SaaS products or services.

An evergreen SaaS content is a proven way to generate leads and increase revenue. You can create content through an in-house team or an outsourcing service. Either way, you can take advantage of various document collaboration tools to start your SaaS content marketing plan. However, make sure to consider these helpful tips before you create content for your SaaS business:

  • Know your audience.
  • Identify their main problems.
  • Determine the right keywords.
  • Define key performance indicators and other metrics.
  • Know your vision by heart.
  • Aim for interesting and relevant content.
  • Add value to each content strategy.
  • Make a content distribution outline.
  • Perform competitor analysis.
  • Track your results.

There are plenty of content marketing tools to improve SEO for SaaS companies. Perhaps, you’re asking what content should your audience see from you or how you can create exciting content and track the progress of your campaigns.

You can choose from a wide range of SEO tools to ensure that your content will successfully attract potential customers and increase conversion rates.

SEO tools effectively identify, create, promote, and assess the progress of your content strategy. Some of the most popular tools you can use include Google Analytics, BuzzSumo, and Picktochart.

If you want to find inspiration for your content marketing plan, you can check out some of the biggest SaaS companies today, such as Zendesk, BigCommerce, PandaDoc, Moz, and MailChimp.

Any SEO strategy for SaaS companies invests heavily in content creation. However, you can also use your content in your social media marketing campaigns, paid traffic, and email marketing plan.

Earning links while promoting your SaaS SEO content is also effective in driving referral traffic. The best strategy helps generate leads and convert them into customers using various marketing channels.

Therefore, your ongoing SEO plan should also invest in other platforms where you can get additional traffic growth.

Creating content for SaaS is fairly related to developing a content marketing strategy for typical businesses. It also needs time to get results, which many SaaS companies usually don’t consider.

Content is not a tactic that can just be turned on or off anytime, unlike paid ad channels. Usually, it takes several months or even years to create momentum.

If you’re choosing to blog as your content strategy, consider important factors to earn traffic and boost your return on investment.

To build a successful strategy, make sure to know who you’re writing for, what you’re writing about when you’re going to publish the blog post, how you’re going to earn traffic, how you’re going to support your business, how you’re going to measure performance, and which content marketing tools to use.

Your blog isn’t a mere publication but a growing information hub.

Technically, blogs should create a center of related content where topics can be covered repeatedly. To make it work, your target audience should be able to find you when they search for similar products or services.

Topics must be well-researched, including thywords, and sales and customer feedback must be driven. Check out our SEO copywriting services.

Content marketing has a massive role in a fast-growing SaaS business.

Therefore, keyword research should be one of the priorities in the marketing funnel. Keywords help searchers get the exact information they need while learning from your blog posts.

One quick tip is to know if customers are experiencing some issues with your website. That way, you can help them throughout the education process until the purchasing stage.

At the top of your marketing funnel, research keywords to determine high-level topics in your niche. In addition, always make sure to introduce your brand to new readers.

In the middle of the funnel, keyword research remains essential in identifying problems in your sales. At the bottom, refer to support feedback so you can write about your products directly.

During topic ideation, consider writing the same topics using different angles. The rule of thumb in any content marketing strategy is to compound growth.

Don’t waste your time in acquisition channels that are non-recurring. Your mailing list and organic search are the best channels that you can use in your marketing campaigns.

There are so many popular blogs that don’t actually drive growth to their business. A consistent content marketing strategy for a fast-growing SaaS business can help boost your visibility online while gaining more visitors every month.

The best way to do this is to let your readers know what you’re offering and how you can help them with their problems.

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