Why should they care? 

This is the #1 question you need to ask yourself when crafting an outreach email. This is huge. And if you ask this question before you write your outreach template, you know that it’ll significantly impact your response and conversion rates.

Most people would start with copying and pasting outreach templates they saw on Google. The thing is it the outreach copy doesn’t match first to what you offer, you’re missing the opportunity to highlight your offer and what it does to your target prospect.

Why should your prospects care? What is it in your content they have to pay attention to? Is it something they can distribute on their web properties like blogs or email lists wherein their audience can find value in it.

Highlight in your pitch the answers to this question “what’s in it for your backlink prospects?”