Venchito Tampon Jr

The 7 Best SEO Agencies and Services in the Philippines of 2025

Some promise quick wins, others offer vague strategies. But you need an SEO agency that drives real traffic, ranks high-impact pages, and understands your industry inside out.

We've reviewed dozens of local players to bring you this list of the seven best SEO agencies and services in the Philippines in 2025. 

Whether you're a SaaS brand, eCommerce company, enterprise team or brick-and-mortar business, these agencies know how to turn search into growth.

1. SharpRocket

Best for: Link Building, Local SEO

Industries: SaaS, eCommerce, and Enterprise

Strengths: Scalable link building to drive rankings and improve organic traffic of commercial pages

Recognizable clients: Shopify, Credible, Fiddlershop, Keypath

Headquartered in Quezon City, Manila, Philippines

Founded by: Venchito Tampon and Joseph Gojo Cruz

 

SharpRocket stands out for its ability to deliver high-impact link building services for businesses targeting competitive keywords. The agency focuses on earning high-quality, contextually relevant backlinks directly supporting a website's authority and ranking potential. 

Their link building strategies are rooted in manual outreach, personalized content pitches, and strict quality standards—avoiding spammy tactics that hurt long-term results. 

With deep SEO expertise and scalable outreach processes, SharpRocket has consistently helped clients secure placements on authoritative websites. This approach has played a key role in helping brands like Shopify and Credible grow their online visibility, improve rankings for key commercial pages, and generate more qualified organic traffic. 

Their processes are especially effective for companies that want sustainable, white-hat link building that drives measurable business outcomes.

2. Searchworks

Best for: Enterprise SEO, Content Marketing

Industries: B2B, eCommerce, Local Businesses

Strengths: Simplified SEO Campaigns

Recognizable clients: Maya, ABS CBN, Robinsons

Headquartered in San Fernando, Pampanga, Philippines

Founded by: Glen Dimaandal 

 

SearchWorks helps large brands simplify complex SEO. With a content-first approach and enterprise-ready solutions, they've worked with national brands like Maya and ABS-CBN to build lasting search visibility through sustainable strategies.

Their team understands how to align SEO with business goals, ensuring each project is backed by clear strategy and execution. They also offer SEO training and mentorship to internal teams, making them a trusted partner for larger organizations.

3. Avaris

Best for: SaaS SEO and Enterprise SEO

Industries: Fintech, SaaS

Strengths: SEO strategy, SEO consulting 

Recognizable clients: Shopify, Salehoo, Oberlo

Headquartered in Quezon City, Manila, Philippines

Founded by: Jason Acidre

 

Founded by SEO veteran Jason Acidre, Avaris delivers tailored strategies to SaaS and fintech companies. Known for his thought leadership via Kaiserthesage, Jason and his team offer advanced SEO consulting that scales with enterprise needs.

Avaris doesn't rely on one-size-fits-all tactics. Instead, they conduct detailed audits and create customized plans that address a client's unique goals and challenges.

4. SEO Hacker

Best for: Local SEO

Industries: Business services, Health, Finance, B2C

Strengths: Local SEO and National SEO driving 1st page rankings

Recognizable clients: The Generics Pharmacy, Hanabishi, Motolite

Headquartered in Paranaque City, Manila, Philippines

Founded by: Sean Si

 

SEO Hacker is one of the earliest SEO companies in the Philippines. With a strong focus on local SEO, they help Philippine businesses appear in relevant local searches and Google Maps listings. Their strategies are ideal for companies that want to dominate in regional search.

SEO Hacker focuses on helping Philippine businesses rank locally and improve their presence in geo-specific searches. The agency provides hands-on SEO services that include local keyword targeting, Google Business Profile optimization, and on-page improvements aligned with local search intent.

5. GrowthRocket

Best for: eCommerce SEO

Industries: Medium to Large-scale eCommerce brands

Strengths: Data-driven eCommerce strategy and execution (SEO, web development, content marketing, email marketing)

Recognizable clients: Booky, Storehub, Tenderbites, 

Headquartered in Mandaluyong City, Philippines

Founded by: Houman Akhavan

 

Growth Rocket combines eCommerce SEO with content marketing, email, and web development. Their data-driven approach supports eCommerce brands in scaling search visibility and conversion through technical excellence and brilliant execution.

Their well-integrated process is perfect for medium to large-scale online retailers that want consistent performance improvements across product pages, category pages, and long-tail content.

6. Propelrr

Best for: Data-driven Digital Marketing

Industries: B2B, B2C

Strengths: Data-driven digital marketing that translates deep audience research into actual insights and execution

Recognizable clients: Sanicare, Unionbank, The North Face

Headquartered in Makati City, Philippines

Founded by: Gary Viray

 

Propelrr builds data-based SEO strategies. They prioritize audience research, behavior analysis, and user intent, turning insights into actions that improve rankings, conversions, and digital growth for enterprise clients.

Propelrr has worked with major brands such as Sanicare and UnionBank, showing their ability to manage large accounts and translate insights into execution. Businesses seeking measurable growth through data-driven SEO will benefit from Propelrr's holistic, research-based methods.

7. Spiralytics

Best for: Content Marketing

Industries: B2B, B2C

Strengths: Creating and promoting content that ranks and converts visitors into actual customers, SEO strategy

Recognizable clients: Globe, Ayala Malls

Headquartered in Makati City, Philippines

Founded by: Jimmy Cassells

 

Spiralytics focuses on content marketing as the core of its SEO services. Its strength lies in creating high-quality content that attracts, ranks, and converts. It supports this with technical SEO and data analysis for measurable business results.

Is the SEO Company in the Philippines Legit or Not? (How to Tell)

It's a good question, especially if you're trying to outsource SEO work to a reliable agency in the Philippines. The wrong choice can waste your budget—or worse, damage your website with penalties or your agency's reputation as the one servicing your clients.

That's why it's important to spot which SEO companies in the Philippines are legit and which are not. Below are five clear signs to help you confidently evaluate an SEO agency before signing any contract. 

Prefer Agencies Registered as a Legal Business in the Philippines

Many SEO specialists in the Philippines operate as freelancers, and some are skilled at their work—no doubt. However, there's a big difference between hiring a solo freelancer and working with a registered SEO business.

A legally registered company, whether a sole proprietorship or corporation, is easier to hold accountable. They operate under business permits, pay taxes, and often follow structured processes, contracts, and timelines. So, you get added security and initial trust simply by knowing they work under the local authority in the Philippines.

This is especially true for long-term or large-scale projects when you're dealing with a real business entity and not just someone working behind a Facebook page or email address. 

You can often check their business name on the Department of Trade and Industry (DTI) or Securities and Exchange Commission (SEC) database to see if the SEO agency registered their business. 

Many agencies also include their business registration number or office address on their website or contracts. If an agency avoids sharing legal business details or only accepts informal payment channels, that's a sign to dig deeper before committing or even proceeding to the next steps. 

Clear Website and Services

Legit companies have professional websites that clearly explain what they do. It's a crack in their reputation if they don't have any, given that someone optimizing clients' websites must have their own brand working well enough. It not only proves that what they preach is actually working, but it also helps legitimize their services (on top of their legitimate business permits) 

Professional SEO companies in the Philippines will have their services broken down into specific solutions on their website, including link building, technical SEO, on-page SEO, and local SEO services. These individual pages will give you a sense of how they work, what tools they use, and what outcomes you can expect as a potential client.

They don't hide behind jargon or vague promises like "boost traffic" without showing you how or giving you actual proof or case studies. If a website is messy, incomplete, or lacks service pages, it likely reflects how disorganized or undeveloped the agency's actual process is. 

Real Case Studies or Client Logos

This tip is related to the above-mentioned tip on professional SEO agencies having clear websites and services.

Reputable SEO agencies don't just talk. They show results. They publish case studies to support their claims, explaining how they solved a client's problems and challenges, what steps they took, and the results they achieved in rankings, traffic, and conversions from organic search. 

Even when they cannot name the client, especially if they're working under non-disclosure agreements, they can show the client's industry and actual measurable outcomes. 

Look for recognizable brands on their clients' lists. If you see Fortune 500 companies like Shopify or conglomerate companies in the Philippines like Ayala Group or Robinsons Group, trust them, that's a clear sign the agency can deliver real SEO work at scale. 

Transparent Reporting and Process

The best SEO agencies in the Philippines share their processes upfront. Even if they're not too detailed, they'll show you how they would attack their SEO strategy for your website. They provide a clear roadmap for your campaign, starting with website audits and keyword research and ending with content optimization and link building.

You should know what's happening at each stage of optimization and when to expect results (realistically). Agencies that avoid detailed reporting often don't track actual performance or don't want you to see it. They also share sample reports or dashboards showing keyword positions, traffic increase, live backlinks, and conversion increase from organic search.

Online Presence and Rankings

Beyond having their own websites, reputable SEO agencies you can trust are ones that practice what they preach. A legitimate SEO company should rank for SEO-related keywords in its target market or at least show visibility through guest posts, podcast appearances, or conference talks (e.g., MORCon and PeepCon). 

Of course, they may not consistently rank #1 for "SEO Philippines", but they should have a consistent online presence and a strong domain profile. Look them up using tools like Ahrefs or SEMRush to check their agency's backlink profile and brand authority. If they promise SEO results but have no visibility of their own, that's a major red flag. 

Named Founders or Team Members

Great Filipino SEO agencies are proud of their people, especially as to how Filipino employers treat their employees. You should find clear information about the founder, leadership team, or at least the lead SEO strategist. These individuals often have LinkedIn profiles, published content on the website's blog or other reputable publications, or speaking engagements, either local or international events that show expertise.

When the people behind the company are visible and verifiable, there's a layer of accountability. If the agency hides who runs it or uses only generic names with no public presence, that's often a sign of a fly-by-night operation. 

Ask Referrals From Your Network

Direct referrals are one of the most reliable ways to find a trusted SEO agency. You can't deny the fact that when someone you trust gives you names, it adds initial trust in the person or agency. It warms up the deal.

If someone in your network has worked with an agency on a real SEO campaign, whether for content, link building, or technical SEO work, their feedback carries more weight than any online review. 

You get an honest insight into how the agency communicates, delivers, and meets expectations. Referrals often lead to partnerships with agencies (and we had a fair share of this experience in our SEO agency, SharpRocket). Several clients refer us to their networks, given that we've done great work for their existing websites. 

This kind of referral reduces guesswork as you search for and vet Filipino SEO agencies properly and actually gives you a head start with a partner that's already proven to deliver. 

Access Top-Tier SEO and Link Building Services With SharpRocket 

Achieving real organic growth starts with finding the best SEO agency that understands how to drive results through customized SEO strategies. SharpRocket offers SEO services and is highly specialized in link building services built around your brand's needs.

Whether you aim to rank competitive keywords for specific landing pages or strengthen your site's brand authority through link building, SharpRocekt provides the expertise and tools to make it happen.

Ready to scale your search visiblity? Check out our link building and SEO services today.

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by Venchito Tampon Jr

SEO Pricing in the Philippines: Costs, Factors & What to Expect

How Much Does SEO Cost in the Philippines in 2025?

On average, quality SEO in the Philippines costs ₱50,000 to ₱500,000+ per month, with an hourly rate ranging from ₱3,000 to ₱10,000. The exact cost depends on the SEO provider's expertise, competition level, and scope of services.

• Small businesses: ₱15,000–₱100,000/month
• Mid-sized businesses: ₱100,000–₱150,000/month
• Enterprise SEO: ₱150,000–₱500,000+/month
• Local SEO: ₱50,000–₱150,000/month

For one-time project-based SEO, pricing varies based on specific needs like technical audits, content strategy, or link building, usually ranging from ₱50,000 to ₱200,000 per project.

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SEO pricing in the Philippines is totally different from how international SEO agencies charge for their services.  

Businesses like yours looking to improve their online visibility must understand what drives SEO costs and the current average SEO package from a reliable SEO agency in the Philippines. 

This guide breaks down SEO pricing models, cost factors, and what businesses should expect when investing in SEO in the Philippines. 

Whether you're a small business, a marketing agency trying to outsource white-label SEO, or a large enterprise with an existing in-house SEO team, knowing what you're paying for helps you maximize your SEO investment. 

 

SEO Pricing Models in the Philippines

SEO services in the Philippines come in different pricing structures, allowing clients to choose a model that fits their budget, goals, and required level of service.

There are generally four common SEO pricing models: monthly retainers, project-based SEO, hourly consulting, and performance-based SEO. Each has its upsides and is suited to different business needs. 

Let's go to each of one of them. 

1. Monthly Retainers – Ongoing SEO Services

Monthly retainer SEO is the most popular SEO pricing model. 

Optimizing a website requires continuous work, either to reach the top spot in Google's SERPs (#1 for target keywords) or to maintain that position, so getting a monthly retainer is the way to go when hiring a Philippine SEO company as it involves consistent work. 

With a monthly retainer, clients pay a fixed monthly fee for ongoing SEO work. This helps the website stay optimized to further adapt to Google's algorithm changes and changing search landscape and features for every target keyword, making the website remain competitive in Google's search results. 

 

Why Choose a Monthly Retainer For SEO? 

SEO takes time—ranking improvements don't happen overnight. The average time it takes to rank a website is 3 to 6 months, and that's for fairly good websites with low to medium competition. 

Competitors are also investing in SEO—so you're not the only one interested in ranking for your target keyword. Even if your website ranks well today, there's no guarantee you can maintain it tomorrow. Competitors may outrank you if they implement better SEO strategies. Having regular updates to your content and link building, and doing it consistently helps maintain ranking positions.

Google's algorithm updates affect rankings—and they will always do so, given they constantly want to improve search results to satisfy users' intent and needs. Without ongoing SEO adjustments to adjust to what they want to appear on SERPs, your website rankings can drop unexpectedly.

Topping it off, SEO is more than just rankings—the website traffic you get from search must convert into actual customers. So, if SEO is giving you a constant number of leads every month, it's wiser to invest more in it to maximize its returns.

What's Included in a Monthly SEO Retainer?

A monthly SEO retainer supposedly must cover all essential aspects needed to improve and maintain your website's rankings. So, if you're researching reputable SEO agencies, see the inclusions of SEO packages. 

Here's what is typically included in a monthly SEO retainer: 

• Technical SEO—optimizing the website's infrastructure, sending signals, and allowing Google and other search engines to crawl, index, and rank pages effectively. It covers site speed optimization for faster website loading times, mobile-friendliness, implementing structured data and schema markup, cleaning codes for better crawlability, and properly managing indexed pages (canonicalization, robots.txt, XML sitemaps).
• On-page SEO improves a page's content and code to increase topical relevance and searchability. The process involves meta optimization (title, description for CTR improvements, H1, H2s, etc.), image optimization, and internal linking to improve search engine crawling and send rich signals to Google about your page's content.
• Content Development—creating helpful content that addresses the search needs of your target audience, which heavily involves writing engaging blog posts that satisfy what the searchers' want while optimizing it to increase the likelihood it'd rank for its target keyword, updating and refreshing content for continued relevance, and seeing through analytics to improve underperforming content to build up their rankings further. 
• Link building—building relevant, quality backlinks from publications and websites to pass more link juice to your destination pages, increasing their ranking power for their target keywords. It also helps improve the website's crawlability and build its topical authority within the niche.
• Analytics and Ongoing Improvements—continuous monitoring analysis to refine SEO efforts by finding pages to improve their satisfaction with user intent and needs, running regular SEO audits to close technical and content gaps (against competitors), and enhancing conversions by optimizing pages for lead generation. 

Who Should Choose a Monthly SEO Retainer?

The short answer is every type of business. As mentioned earlier, SEO work is an ongoing process, and as long as your target audience is constantly searching for possible solutions for their problems and needs, you should continue optimizing your website to capture these customers. 

What is the Monthly Cost for SEO in the Philippines? 

The monthly cost for SEO ranges from ₱50,000 to ₱500,000+ in the Philippines. The exact pricing depends on the scope of work, competition, and the SEO provider's expertise.

2. Project-Based SEO – One-Time Optimization

Project-based SEO is a one-time payment model where businesses pay for a specific SEO service. This applies to companies who have already started their SEO and may need to fix an SEO issue or get consulting advice to remove hurdles with their current SEO activities without actually committing to a long-term contract.

Generally, you'll find more in-house SEOs working for companies to opt for project-based SEO, as they already have existing SEO systems in place and would need an external eye to see through further optimization of websites they're currently working on. 

Here are examples of project-based SEO:

• One-time SEO audits (technical SEO, on-page SEO, and content optimization)
• Local SEO setup (setting up Google Business Profile and schema implementation)
• Content strategy development (creating topical maps, content briefs for top keywords to target, and/or developing an editorial calendar).
• Link building (a couple of links built to the most important landing pages, usually commercial pages, to rank for transactional keywords). 

3. Hourly SEO Consulting – Pay Per Hour for Expert Advice

Hourly SEO consulting is ideal for clients who need expert insights and strategic direction but don't require a full-service SEO campaign. A consulting type of SEO work is a more flexible and cost-effective option for those who currently handle SEO in-house but need professional guidance on certain matters of optimization. 

So, what can be covered in an hourly consultation? Here are what you might need in the future:

• SEO strategy development
• Competitor and keyword analysis
• Website performance audits
• Technical SEO troubleshooting
• Content strategy recommendations
• Link building strategies

For example, SharpRocket's CEO, Venchito Tampon, is a top SEO consultant who specializes in link building and content development and helps SEO agencies and in-house SEO teams streamline their link building operations.

Other Filipino SEO consultants could help with the overall SEO campaign, from technical SEO to content strategy, which is another advantage if you want a full spectrum of consulting advice. 

With hourly SEO consulting as the SEO pricing model in the Philippines, you only pay for the time (mainly hourly) in exchange for specific advice you need. You can ask as many questions as you can related to the scope of expertise of the SEO consultant. 

What is the Cost of SEO Consulting in the Philippines? 

The cost for SEO consulting in the Philippines ranges from ₱3,000 to ₱100,000, depending on the consultant's expertise, consultation scope, and service duration.

4. Performance-Based SEO – Pay Only For Results

Performance-based SEO pricing allows in-house SEO teams and business owners to pay only when specific results (or KPIs) are achieved. 

While it may seem like a cost-effective option, it is a less common SEO pricing model, given the many factors that come into play.

However, you'll find that performance-based SEO works well for venture capitalists hiring SEO experts to join their companies, giving them a share of profit in exchange for results. That's where performance-based SEO comes in.

Performance-based SEO has more dynamic pricing structures compared to monthly retainers, hourly rates, and project-based SEO. The price is determined based on the agreement between the person asking for SEO work and the person servicing it.

What is the Cost of Performance-Based SEO in the Philippines?

The cost for performance-based SEO in the Philippines starts at ₱50,000+, but the final price depends on factors like competition, target keywords, and agreed-upon results. Unlike fixed-fee SEO models, performance-based SEO charges only when specific goals are met, such as ranking improvements or traffic increases.

Cheap SEO vs. Quality SEO: What to Choose?

Budget is a big consideration when choosing the right SEO provider in the Philippines. As a client, choosing between cheap SEO and quality SEO is a critical decision. While it's tempting to choose low-cost SEO, as it appears attractive within your current budget, it often leads to short-term gains, poor execution, and, worst of all, long-term damage to your brand.

Conversely, high-quality SEO services prioritize long-term rankings (sustainable if possible), organic traffic growth, organic revenue, and stronger brand authority. 

The Risks of Cheap SEO

Cheap SEO services often cut corners to lower costs. You usually find these even in small Filipino SEO agencies and freelancers. Here's why opting for low-cost SEO can hurt your business: 

1. Black-Hat SEO Techniques That Can Get You Penalized

Many cheap SEO providers use shady, aggressive tactics such as keyword stuffing and link farming (with Private Blog Networks) that result in manual penalties or low to no effect on website rankings.

It's a complete waste of time if you understand the strategy itself, where most of their time and resources are spent trying to manipulate search rankings.

2. Poor Content That Fails to Engage Users

Google prioritizes helpful content that satisfies user intent. With cheap SEO services, you resort to seeing low-value, sometimes AI-generated or duplicated content that neither ranks well nor engages visitors. 

In the age of AI, you'll see scrupulous SEO freelancers spinning content without human edits that only struggle to rank for their individual target keywords and fail to convert visitors (if there are any) into customers due to a lack of original gain, credibility, and actual value to users.

3. Spammy Link Building That Hurts Rankings

Relevant, quality backlinks from reputable websites are a strong ranking factor. Cheap SEO providers may purchase bulk backlinks from generic, PBN-like websites that don't contribute much to building brand value and strengthening your link profile to compete well with your competitors.

If you see link building services ranging from $10 to $50 per backlink, be curious as to why they sell at such absurdly low prices. Either the links come from submission-based directories or from ad-heavy and low-performing PBN blogs.

4. Lack of Strategic Planning & Personalization

SEO is not one-size-fits-all, as each business needs a unique approach to targeting different audiences with engaging content and determining the right keywords to capture traffic that makes sense to the business.

It's easy to dive into any keyword research tool and see a high-volume industry keyword, but if it doesn't align with business goals—meaning it is not relevant to the business and is unlikely to convert visitors into customers—it's a waste of time to hire cheap SEO services that do this.

5. No Transparency & Poor Reporting

A reputable SEO provider in the Philippines should offer clear reports on rankings, traffic, and organic revenue growth. An SEO client only cares about these numbers. 

Cheap SEO services often lack transparency and only report on mere deliverables, such as five on-page optimization tasks for the month or 10 directory links, that leave SEO clients uncertain about what's actually being done in line with the business revenue goals. 

Why Quality SEO is a Better Investment

If you're not yet convinced, here's why quality SEO really works. It may require a higher upfront investment, but it could deliver long-term sustainable results with 15 to 30X returns on investment, at most.

1. Fundamental SEO for Sustainable Growth

By following the best practices for optimizing your website, you can expect a solid foundation for gaining search traffic over time, not just rankings.

A professional SEO company's strategies compound month over month. That includes securing links from reputable sources, researching topics (not only keywords) to rank for multiple variations of keywords within topic clusters, and optimizing websites for better user engagement and satisfaction.

You don't usually see these types of SEO strategies with cheap SEO providers, as they only resort to shortcuts in gaming the system.

2. Strategic, Data-Driven Approach

SEO is both an art and a science. The science involves analyzing industry trends, benchmarking competitors, and refining your current strategy based on data. 

With analytics and improvements, high-quality Filipino SEO services can leverage their existing work (content, links, and website) to gain more search traffic with optimal efforts and resources.

3. Helpful Content To Rank and That Builds Topical Authority

Content creation and promotion require investment, and so, with quality SEO agencies working with you, you would expect helpful, well-written content that not only satisfies user intent but also aligns with your brand's voice and style. 

From ideation to promotion, it takes legwork and constant pruning to increase the website's organic growth, not only with the volume of content churning out by your team but with the quality ones you're publishing on your website.

4. Safe & Effective Link Building

Professional SEO providers in the Philippines understand the true essence of link building. Through the quality of backlinks, they aim to increase a website's trust, relevance, and authority. 

With that, taking the toil for every phase of link building is what every SEO needs (and what the client expects from a reputable SEO agency). Links should be done in hard work, either by creating linkable content assets to attract links naturally or by doing consistent manual outreach to get link placements on relevant, trusted websites. 

Effective link building is becoming the main differentiator between the best SEO providers in the Philippines and the cheap SEO services provided by freelancers. 

How to Choose the Right SEO Provider in the Philippines? (Beyond the Basics)

Finding the right SEO provider in the Philippines can mean the difference between sustained online growth and wasted investment. Many clients get frustrated with SEO agencies as they jump from one to another, seeking a reliable service provider who can demonstrate real work and results.

Many businesses still rely on common criteria like past results, transparency, and avoiding false promises, but these are just the basics. To make you hire an SEO agency that rarely delivers business value, go beyond the standard vetting, and look for strategic, forward-thinking qualities. 

Here's how to actively assess and choose the best Filipino SEO provider: 

1. Look for an SEO Framework, Not Just a List of Tactics

Many SEO providers will offer you a list of services (e.g., keyword research, link building prospecting lists, technical SEO checklist, etc..), but what you really need is a strategic framework (a simple one) that ties everything together. 

So, when searching for a reliable SEO provider in the Philippines, find one that can give you a simplified SEO roadmap. A good SEO agency should provide you with a clear, step-by-step strategy that explains how SEO would align with your business growth goals over time.

Of course, you won't see a 100% perfect framework, but a deep expert in their craft knows how to communicate it with their clients early on in their discovery calls.

You can also check if they prioritize SEO fundamentals before advanced tactics. As someone says, " You can only go advanced if you master the basics." That's very true for SEO, as you need to first fix your site's foundation (technical SEO, site architecture, content quality, etc.) before scaling link building or other off-page SEO tactics. 

Look for their case studies and how well they want to try to understand your industry and competitive landscape. Do they ask questions about your list of competitors, target keywords, and historical data to simply your site's current benchmark in SEO? All these are necessary for a good SEO company to craft a customized SEO roadmap that is more likely to succeed than one that offers a cookie-cutter package. 

2. Focus on SEO ROI, Not Just Rankings

SEO isn't just about getting to the first page of Google. It should drive measurable business outcomes like organic revenue growth. 

Even if you have tens of thousands of traffic, but if they don't convert them into actual customers, as this traffic is generic enough and not relevant to your business, it won't matter from a business revenue perspective.

The best SEO providers in the Philippines don't just track traffic and keyword rankings; they also track organic revenue growth, return on investment (ROI) from organic search, and brand search volume (is there an increasing number of people searching for the brand?). 

You can also check if these SEO agencies integrate SEO with conversation rate optimization (CRO). Someone whose concern is to generate more business will help optimize landing pages and call-to-actions and add phone numbers and inquiry forms to ensure any relevant SEO traffic converts into business leads. 

3. Evaluate Their Ability to Compete in Competitive Niches

If you operate in a competitive industry like YMYL (Your Money Your Life) industries, where Google is highly operative on the quality of content being published for related topics that would either improve or damage someone's life or maybe in other industries such as legal, the agency's SEO strategy needs more than just basic optimizations. 

Given that your competitors are also doing fundamental SEO, finding SEO gaps that they don't overlook can help you outrank them for your target keywords. 

You may also ask for some advanced SEO tactics such as topical authority-building (creating clusters of content around core topics to dominate search results), creating researched-backed content that earns natural backlinks from A-tier publications, or doing more digital PR and link building partnerships to secure links from credible media outlets.

During your discovery call with them, you can discern if the person you're talking to knows what their agency is saying (and walking as proof of their results). The better they can communicate with you how they would attack their SEO strategy for your specific website, the more you should consider them your preferred SEO agency. 

4. Choose an SEO Provider That Goes Beyond Blogging

Many SEO agencies overfocus on blogging, and some do it only to include mere deliverables in SEO reports.

But the true essence of building is to impact your site's topical authority so that Google sees you as a go-to solution or expert in your industry via publishing resources that really serve the intent of their searching on Google in the first place. 

The blogger strategy of professional SEO agencies, particularly in the local scene, includes optimizing content for search intent, conversions (for commercial intent), and user engagement. A balance of all these three determines whether a page is highly valuable and could really impact the overall SEO strategy. 

5. Work with an SEO Provider That Educates & Empowers Your Team

SEO isn't just about hiring an agency and letting them work in isolation. In many cases, SEO agencies partner with your company's in-house SEO teams to brainstorm strategies and develop better decisions in the long term.

The best founders of SEO agencies act like consultants. They provide recommendations for the improvements of the website from an SEO and conversion perspective while giving you the freedom to decide what works best for you.

You don't treat them as employees where you need updates every hour of the week, but you ensure you're satisfied through the quality of their SEO work and constant communication when the need arises. 

One red flag to look at SEO agencies is when they keep their process secretive and don't explain their work for your website, as more often than not, they may be using methods that could harm your rankings instead of improving them. 

Factors That Influence SEO Costs in the Philippines

SEO pricing in the Philippines considers multiple factors, from service scope and market competition level to website complexity and SEO provider expertise. Like any other B2B service, you should understand what drives costs to make better decisions and allocate your marketing budgets wisely.

Here's a detailed breakdown of the factors that influence SEO pricing and hidden insights many companies overlook. 

1. Scope of SEO Services

The pricing must reflect the scope of SEO initiatives required to fulfill the need. 

For instance, basic SEO that costs around ₱50,000 to ₱100,000/month would typically entail:

• Technical audit and basic site optimization
• Metadata and on-page keyword optimization
• Google Business Profile setup (for local SEO)
• Simple backlink strategy (guest posts, niche blog outreach)

While a more advanced SEO package has more comprehensive approaches that range from ₱100,000 to ₱500,000+/month. It normally includes: 

• Comprehensive keyword research and competitive analysis
• Full-scale content marketing and long-form content production
• Enterprise-level technical SEO (site structure, schema markup, speed optimization)
• Consistent and effective link building, acquiring editorial and high-authority backlinks (with digital PR)

Some SEO agencies bundle PPC (Pay-Per-Click) advertising (another sub-discipline of digital marketing) into their SEO packages, which would increase their SEO pricing but would provide you a much better guarantee of lead generation, both of which are intent-based marketing disciplines. 

2. Website Size and Complexity

The size and complexity of a website directly impact SEO costs because large websites (with 100,000< pages, for instance) or established brands of conglomerates in the Philippines may require more strategic content, technical optimizations, and a structured way of doing link-building. 

For instance, you would see higher-cost packages for eCommerce brands with, let's say, 500+ product pages, ranging from ₱150,000 to ₱500,000+/month. The larger the website and more popular the company is, the higher SEO agencies charge for their services. 

3. Keyword Competition 

Not all keywords cost the same to rank for. Competitive, high-value keywords (like "credit cards Philippines") would require fundamental and strategic SEO efforts, making the SEO pricing for websites ranking for those keywords more expensive.

The lower the competition level for keyword, the more likely you can negotiate for affordable SEO prices. However, that's not guaranteed, as most premium SEO agencies base their cost model on value-based pricing. This means that if they can generate leads consistently for your business, and with given price offers of your products or services, they can charge more reasonably for their SEO services based on that.

Conversely, if you're contesting with highly competitive keywords, be prepared for a higher-cost package from SEO agencies. As the keyword gives you the business breakthrough in direct high-ticket leads, the cost of SEO services would be much higher. 

The fundamental reason is that the more competitive the keyword, the more work is involved in optimizing the website. This means more helpful content must be published regularly, and the higher number of high-quality backlinks must be consistent every month to ensure the client's website's ranking potential is built up. 

4. Local vs. International SEO – Expanding Beyond the Philippines

Most local businesses in the Philippines prioritize local search, especially if they only serve customers within a specific geographical area. As such, they could expect a lower SEO package, as the local or city-based search landscape here in the Philippines isn't quite competitive compared to national SEO searches ("keyword" + Philippines).

So if you want to optimize your website for local SEO, the cost of SEO services ranges from ₱50,000 to ₱150,000/month), while if you're going to take to international level, which means you want to target multi-country searches, the cost for international SEO ranges from ₱200,000 to ₱500,000/month. 

If you're looking for white-label SEO services, you may be expecting an affordable option from Philippine-based SEO agencies. The cost for white-label SEO services ranges from ₱50,000 to ₱200,000+/month. This is one-third of what you'll be paying for counterpart agencies in Western countries. 

5. Agency vs. Freelancer Pricing – The Cost of Expertise and Resources

Hiring an SEO agency costs more than working with a freelancer, given that SEO agencies entail more costs in operations to ensure quality output. Office overhead, hiring, and staffing costs would add up to the cost of SEO services, increasing SEO pricing.

Agencies provide more full-scale services that freelancers may not offer or have limited capacity to do so. 

That's why an experienced SEO agency in the Philippines will likely charge 2x-5x more than a freelancer, but you would expect to have higher-quality, scalable SEO campaigns. 

6. Link Building Strategy – Cheap Links vs. High-Authority Links

If you're looking to hire a Philippine SEO agency, the package should include link building services. 

Backlink quality directly influences SEO costs. The better quality of backlinks you want, the higher the cost for agencies. They usually do more than legwork in prospecting, content creation, and manual outreach to secure link placements to beat the competition, helping your website rank higher with a stronger backlink profile.

That's why you can't resort to cheap SEO services, as most of the time, they use cheap link building work that doesn't impact SEO results. 

With professional SEO agencies, you're likely to see premium-quality work for link development, which fundamentally affects your website's ability to grow faster in search. 

 

FAQs

How much does an SEO freelancer make in the Philippines?

SEO freelancers in the Philippines can charge anywhere from ₱3,000 to ₱100,000 per consultation session, depending on their expertise, project complexity, and client requirements.

How to calculate SEO cost?

SEO costs are calculated based on several factors, including:

1. Scope of Services (technical SEO, content, link building)
2. Website Size & Complexity (small business vs. enterprise SEO)
3. Keyword Competition (high-value keywords require more work)
4. SEO Pricing Model (monthly retainer, hourly consulting, project-based, or performance-based SEO)

Why is SEO so expensive?

SEO is expensive because it requires continuous optimization, high-quality content creation, strategic link building, and adapting to Google's algorithm changes. It is a long-term investment that delivers sustainable organic traffic and conversions.

How to charge for SEO services?

SEO services can be charged using different models:

• Monthly Retainer (₱50,000–₱500,000+)
• Project-Based (one-time fee for audits or setup)
• Hourly Consulting (₱3,000–₱100,000 per session)
• Performance-Based (payment based on results)

Is SEO worth it for small businesses?

Yes, SEO is worth it for small businesses as it helps them rank higher on Google, attract organic traffic, and generate leads without relying on paid ads.

Is SEO marketing free?

SEO itself is free, but effective SEO requires investment in content creation, technical optimizations, and link building, which makes it a paid service.

Do you need a budget for SEO?

Yes, SEO requires a budget for technical improvements, content creation, and link building. Quality SEO services range from ₱50,000 to ₱500,000+ per month.

How much does an SEO lead make in the Philippines?

An SEO Lead in the Philippines typically earns an average annual salary of approximately ₱744,000. This figure can vary based on factors such as experience, location, and the specific responsibilities of the role.

How much do freelancers charge in the Philippines?

SEO freelancers in the Philippines charge between ₱3,000 to ₱100,000 per session, depending on their experience and the project scope.

Is SEO freelancing profitable?

Yes, SEO freelancing is profitable in the Philippines, especially for skilled professionals who offer high-quality services in content creation, technical SEO, and link building.

Is SEO a monthly fee?

Yes, most SEO agencies charge a monthly retainer fee ranging from ₱50,000 to ₱500,000+ per month, depending on the scope of work.

Is SEO a one-time cost?

SEO is not a one-time cost. While businesses can pay for one-time SEO audits or project-based services, ongoing optimization is needed for long-term ranking success.

Is SEO worth it?

Yes, SEO is worth it because it drives organic traffic, builds brand authority, and increases conversions. High-quality SEO can provide long-term growth and return on investment.

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by Venchito Tampon Jr

SEO For Mass Tort Lawyers [Using First to Rank Approach]

Mass tort lawyer SEO demands a "first-to-rank" approach, given there's a need to rank quickly before the case intake period closes.

The urgency of optimizing pages comes from the idea that most mass tort lawsuits emerge due to breaking news, product recalls, or legal actions. This means the first few law firms to rank get the majority of leads.

If you want your law firm to be the first to capture these qualified leads before they pass, this guide will show you unique SEO strategies for your mass tort legal service.  

What is Mass Tort Lawyer SEO? 

Mass tort lawyer SEO is the specialized practice of optimizing mass tort law websites using a "first-to-rank" strategy, rapid content development, and authority link building to ensure your law firm ranks quickly for emerging mass tort cases. 

Unlike general legal SEO, mast tort SEO focuses on high-volume, high-stake cases involving multiple plaintiffs against large corporations, such as pharmaceutical companies, medical device manufacturers, and product liability claims.

SEO Strategies for Mass Tort Lawyers

In this guide, let's dive into what makes your mass tort law service generate qualified leads monthly.

"First to Rank" SEO: Speed-Based Content Deployment

Given that mass tort cases have a limited window for claimants to file, being first to establish online visibility, primarily your ability to rank quickly, can mean securing the highest volume of potential clients before the competition intensifies.

Unlike general SEO or legal SEO, where you want to rank for every local city possible, searchers behave differently with mass tort law cases. It's similar to how you do SEO for publishers (or newspapers), where you are ready to churn out content pieces as soon as opportunities arise. 

 

Here are a couple of ways to implement a "first-to-rank" SEO strategy for your mass tort law practice. 

Set up Google Alerts and Legal News Monitoring

Diving into breaking news and possible mass tort legal cases requires setting up systems as soon as the clamor hits. 

Start setting up Google Alerts (or any alert mention tools) and monitor keywords and topics like the following: 

• "Class Action Lawsuit", "Mass Tort Update", or specific drugs/products.
• FDA recall updates to track newly recalled drugs or defective medical devices that may lead to litigation
• PACER (Public Access to Court Electronic Records) for lawsuit filings to detect emerging mass tort cases before they gain mainstream attention.

These actions comprised 50% of the entire content strategy, as you will only create content assets on topics you've monitored. 

Publish Pre-Build Mass Tort Landing Pages

The secret to ensuring you're one of the first to capture the case is to create template lawsuit pages before they trend to ensure you can rapidly deploy the content. 

Here are actionable tips to help you publish a solid mass tort landing page:

• Develop modular page templates for mass tort cases with placeholders for drug names, product defects, and claim criteria.
• As soon as a lawsuit gains traction, update and publish immediately instead of starting from scratch.
• Prepare draft pages and optimize them with titles that fit the legal case (e.g., "[Medical Device Name] Lawsuit: Do You Qualify?"). 
• Add sections to landing pages for eligibility, potential payouts, and next legal steps.
• Include evergreen content that can be updated, such as general information on mass tort claims, legal processes, and case timelines. Leave a window for changes to customize every landing page to the need (you don't want duplicate content for landing pages). 

Leverage Internal Linking

Internal linking is one of the underrated SEO strategies for most businesses, not only for law firms. It can immensely help your most important pages climb higher in Google's SERPs.

When publishing new lawsuit pages, here are smart ways for internal linking: 

• Link internally to relevant practice area pages and previous mass tort content to bolster link juice and ranking abilities. 
• Optimize metadata (title tags, headers) with high-intent keywords like "[Product] Lawsuit Settlement", "[Drug] Compensation Claims", and "Do I Qualify for a [Lawsuit Name] Lawsuit?"
• Add FAQ schema markup to send rich signals to Google about your page's content. This helps your page rank in Google's Featured Snippets.

With internal linking, you encourage users to visit more relevant pages and convert them into actual clients by learning what and how your legal service works. 

Payout Optimization Content Strategy

The unique search behavior for mass tort law SEO is generally that potential claimants often search for mass tort settlement estimates before contacting a lawyer. They want to understand and know how much compensation they may receive before committing to legal action. 

In other words, they want to make sure joining the lawsuit is financially worthwhile, covering legal costs and securing compensation that justifies the effort of filing a claim. 

On top of the dedicated landing pages for specific law cases, publish pages that include financial expectations, case comparisons, and real-time updates that convert better because they offer tangible insights into lawsuit outcomes.

You'll find many mass tort search queries for keywords like "average payout for [Law Suit Name]" or "expected settlement for [Case Name] claim".  

If your law firm ranks for these queries, you can capture high-intent leads who are ready to take action (increasing the likelihood you're getting qualified leads). 

You can apply these actionable tips for payout optimization content strategy:

• To build more initial trust and credibility, create payout estimate pages that include historical settlements, case studies, and payout tables.
• Use structured data (schema markup), so Google recognizes your page as an authoritative source for settlement information.
• Publish comparison content for lawsuits to target searchers evaluating multiple claims by comparing case values (e.g., "Roundup vs. Paraquat Lawsuits: Which Pays More?"). 
• To maintain rankings, keep payout pages fresh with recent settlement figures and court rulings. If a significant settlement is announced, update your content to reflect the latest amounts and legal precedents. This also sends freshness signals to Google, improving your website's rankings. 
• Add relevant case studies or success stories. Highlight past cases where your firm helped plaintiffs secure substantial settlements. Include before-and-after financial impacts (e.g., medical expenses covered, lost wages compensated). 

Payout content is a content format that works extremely well for mass tort lawyers, as it addresses the main search intent and needs of your target users ("claimants").

Multi-Channel SEO Amplification Using Organic Social

Google has been extremely biased towards brands, as searchers have more initial trust in these websites (as they do frequent branded searches). With that, more and more companies must heavily invest in creating holistic campaigns to get more referral, social, and directtraffic, in addition to search traffic.

 

Our SEO company calls it "multi-channel SEO," given that search engine optimization is geared toward generating traffic diversity for your website. 

On top of that, you'll see Youtube videos and Reddit threads ranking for legal queries, as users prefer video content and peer-driven (unbiased) advice over traditional law firm directories and websites.

The real reason is that video-based content breaks down complex legal topics into digestible formats, making it easy for people to understand their rights and act. 

Upload Lawsuit Explainer Videos to Youtube

Do a Google search for your target keywords and see if they favor video results. If they do, invest resources in creating legal education content. For instance, the topic Zantac Lawsuit Explained by an Attorney (2025 Update) can be well received by claimants, as the video gets more visibility by ranking for the target keywords.

Here are important tips to optimize your YouTube videos:

• Optimize the video with keywords in the title, description, and captions to improve the ranking for both the YouTube platform and organic search listings.
• Use timestamps for key questions like "Who qualifies for a Zantac lawsuit?" or "How much can you receive from a mass tort settlement?"
• Include a call to action (CTA) to encourage viewers to visit your legal service page or call you for a free consultation.
• Use closed captions and subtitles to improve accessibility and ranking potential. 

Engage on Reddit and other community websites. 

The best way to leverage Reddit is through proper engagement. Here are some tips to help you get started:

• Actively participate in r/legaladvice, r/classactionlawsuits, and Quora threads related to mass torts.
• Answer frequently asked legal questions and link back to your firm's lawsuit guides only if they are relevant.
• Avoid overt self-promotion—instead, focus on providing value and building authority. If you don't include a link, you'll get more branded searches as you include your law firm's name. 
• Create TikTok & Instagram Reels on Mass Torts 

Interestingly, you'll see tips here on how to leverage social media for traffic acquisition, even if this is an SEO guide for mass tort lawyers. The truth is that more and more people are searching on TikTok, not just on Google.

So, diversifying your search strategies (as you would call it) can help your potential clients find legal cases, especially the younger demographics.

Here are a few actions you can take:

• Upload 30-second reels explaining lawsuits (e.g., "Who Qualifies for a Camp Lejeune Settlement?")
• Use storytelling and real-life examples to connect emotionally with potential claimants.
• Leverage trending sounds and use hashtags to increase video reach (like #MassTortLawsuit, #LegalHelp, and #ClassActionLawsuit).
• Keep videos concise and engaging —hook the viewer in the first 3 seconds.
• Encourage followers to comment with their questions, create organic engagement, and increase post visibility. 

By diversifying your content strategy, you will send rich signals to Google that your law firm is a brand and not just another law firm. This will help you get more branded searches and ultimately rank your mass tort legal service pages. 

Applied Technical SEO

In our experience, many law firm websites, not just mass tort law firms, have overloaded homepage sliders, auto-play videos, and many unoptimized images, leading to slow load times.

In an attempt to showcase credibility and trust through videos and high-quality images, the website suffers from poor user experience and lower search rankings. 

Here's how to implement basic technical SEO for your mass tort lawyer's website:

• Identify slow-loading elements using Google PageSpeed Insights and fix code bloating and issues you'll find using the tool.
• Optimize images by converting them to WebP format (or, better yet, upload images that already have this format), reducing file sizes without compromising quality.
• Enable lazy loading for images and videos, ensuring they load only when users scroll to them. 
• Minimize JavaScript and CSS blocking issues by deferring unnecessary scripts. 
• Eliminate excessive redirects and delete outdated plugins (for WordPress websites) that only slow down performance.
• Implement the correct schema markup for lawsuit pages (FAQ, Event schema, etc..) to help Google better understand your pages and rank them better. 
• Smart internal linking across your pages can avoid orphan pages (pages with no internal links). Distribute link equity to the most legal pages to help them increase their page authority. 
• Make your website mobile-friendly—this is not optional, as most users today search for legal help on their mobile devices. You can test mobile usability using Google's Mobile-Friendly Test to identify these issues. 
• Use Google Search Console to check for indexing errors, duplicates, and coverage pages. There are case-to-case basis actions for each of these pages, but here are a couple of technical SEO guides to help you. 

Your action plans will be based on your site's technical SEO issues. Set a priority list, sort recommendations, and take action steps from lowest to highest impact on your site's search performance. 

Strategic Link Building 

In a competitive space like legal, link building must be an integral part of your SEO campaign. Not only does it give your website ranking power to push up your service pages, but it also helps search engines improve your site's crawl rate, helping your new pages be indexed quickly on Google. 

Unlike other law firm SEO strategies, such as real estate, bankruptcy, and immigration, mass tort link building requires a targeted approach based on local relevance and trusted and authoritative link sources. 

Here are proven and tested link building strategies for mass tort lawyers:

• Get listed in legal directories such as Justia, Avvo, Nolo, HG.org, and Martindale-Hubbell—only invest in trusted ones.
• Claim and complete your law firm's profile on bar association websites (particularly the ones you belong to).
• Pitch local journalists for expert commentary opportunities (provide legal guidance on the inputs they need for their content work).
• Publish data-driven content to attract local press coverage (e.g., "Mass Tort Lawsuit Deadlines in California"), which can help attract regional backlinks. 
• Sponsor local events, charities, and legal workshops to earn event-page backlinks that are hard to replicate by your local competitors.
• If you've been invited to speak at corporate, local, and school events, see if their websites have dedicated pages to get backlinks back to your firm's website.

There are many ways to get high-quality backlinks to your mass tort law website, but the above strategies are enough to give you a head start.

SharpRocket—Agency of Choice for Mass Tort Lawyers

Need link building or full SEO services? Schedule your strategy call today and we'll give you the exact roadmap to reach your organic revenue goals. 

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by Venchito Tampon Jr

Senior Living SEO: Strategies to Outrank Directories & Build Trust with Families

Senior living SEO is a battle of reputation and building trust with families. Compared to other direct-to-consumer industries, you have to target two groups of decision-makers for senior living communities.

And that plays a significant role in optimizing your website for better rankings and organic lead generation. 

What is Senior Living SEO?

Senior Living SEO is the process of optimizing a senior living community's website to climb higher in Google's search results (and other search engines, too). The goal is to attract as many potential residents and their families (who are decision-makers) as possible and generate more inquiries for assisted living, independent living, memory care, and other senior care services.

In this guide, I'll show you how to do senior living SEO effectively so you can outrank large directories such as A Place for Mom and Caring.com (with the right search intent) and get more inquiries for your senior care services. 

Senior Living SEO Strategies

While there are strategies similar to those of other SEO industries that you should implement on your community's website, I'll offer tailored examples and SEO techniques to help you climb Google's SERPs for your target keywords (and maintain being in the top 3 positions). 

Content Strategy for Senior Living SEO

As I mentioned earlier, if you're optimizing your senior living website for search, you're addressing the needs of two groups:

• Seniors: Searching for a comfortable, engaging community.
• Adult Children & Caregivers: Researching safety, cost, and care quality.

Tapping into both of these targeted audiences helps you increase your chances of getting more search traffic, as they have different sets of pain points, challenges, and problems they will be searching on Google (and in other places where they would be making decisions, given that target clients today don't only search on Google, they also look for solutions on LLMs like ChatGPT and Perplexity).

Pro Tip: Create a content strategy that considers emotional decisions. Your content assets across all platforms (including blogs) must provide clear, valuable information while building trust and credibility through their emotional appeal. 

Create "Decision-Stage" Content to Convert Leads

Families and seniors rarely make an immediate decision when choosing a senior living community. Generally, it takes them months, if not years, to research multiple options, compare features, and consult family members before taking the next step.

They may not be in the B2B space, but it is almost similar, as it takes a longer sales cycle to help seniors' families choose the right facility. 

Some content formats and topics will work for senior living community websites. 

1. Comparison Guides

There is a need to educate potential residents and their families about the differences between senior care options. So, your content must provide clarity initially and draw insights to help them make informed decisions.

Examples of topics for comparison guides:

• "Nursing Home vs. Assisted Living: Which Is Right for You?"
• "Memory Care vs. Assisted Living: Key Differences Explained"
• "Independent Living vs. Assisted Living: What's Best for Your Loved One?"

These types of content will help you position your community as a trusted advisor instead of just a service provider. Showing your expertise across your landing pages and blog content increases your thought leadership in your space, which later translates into lower CAC (cost to acquire a customer), as potential residents already recognize you in different places where your brand appears. 

2. Pricing Breakdown

Cost is one of the biggest concerns for families researching senior living. Since most communities don't list prices upfront, creating transparent and detailed pricing content gives you a competitive advantage.

It also helps make your back-end operations more efficient, as you're only getting qualified leads—people filling out their forms are the ones with target purchasing power.

Here are examples of topics for pricing breakdown:

• "How Much Does Assisted Living Cost in [City]?"
• "Understanding the Cost of Memory Care: What's Included?"
• "Senior Living Costs: Breaking Down Fees & Payment Options"

This content format also helps you appear on Google's SERPs for keyword variants for high-intent pricing-related keywords (e.g., "affordable senior living in [CITY]."

3. Checklist & Decision-Making Guides

Families have a set of factors to consider when making decisions to hire a senior living facility. So, having checklists and guides that make it easier for seniors and families to make their decisions when the time is right are high-utility content assets you can publish on your site. 

Make it interactive or downloadable (particularly for checklists) to increase engagement and collect lead details (through your lead magnets). The type of lead magnet that works is the done-for-you content that eases people's decision-making. 

 

Video & Virtual Tours for Higher Engagement 

Create facility walkthrough videos that show the facility, the rooms, the dining area, and the activities of your senior living facility. 

By showing people what it looks like in your facility, you give them a glimpse of the actual experience their senior relatives would be expecting. 

Upload these videos to YouTube and optimize them for search by targeting specific keywords in the titles. You can add links to your website in the description to drive traffic from organic social media. 

Don't Neglect Long Tail & Local Keywords

If you're trying to rank for broad, competitive keywords like "senior living", you won't quickly achieve it, especially if you're doing SEO for a new website.

The best alternative is to focus your content strategy on long-tail, hyper-local keywords that indicate strong search content.

Examples of these are high-intent keywords for senior living SEO:

• "Best memory care facility in [CITY] with 24/7 nursing."
• "Assisted living costs in [CITY]: What to expect."
• "Pet-friendly senior living near [CITY]."

These keywords match the way people search, as, more often than not, families include the specific needs of their seniors (memory care, pet-friendly, and pricing). These are considerations and preferences that have high intent for purchase. 

You can quickly search for any head term and see more questions in the"People Also Ask" section that you can add as FAQs for each relevant article you're writing. 

 

Fix Technical SEO Issues

Standard SEO practice is to fix technical SEO issues before tackling content marketing and link building. This ensures that your site's most important web pages are indexed and crawled correctly—vital components for your web pages to rank for their target keywords. 

 

Here are common technical SEO challenges we've seen across many senior living community websites, and we show you how to fix them. 

ADA Non-Compliance & Poor Readability

Make your senior living website ADA-compliant, given that you're catering to an audience with potential vision impairments, mobility issues, or cognitive decline. 

Addressing these needs increases user engagement on your website and greatly affects your site's ability to convert visitors into customers.

A couple of solutions to these are the following:

• Use large, high-contrast fonts (recommended to be 16px+ for readability).
• Add alt text to all images to help users better understand the context of your image, particularly for facility photos and call-to-action buttons.
• Ensure keyboard navigation works for form submissions and menus, assisting your target audience in seamlessly navigating your website properly.
• Implement ARIA (Accessible Rich Internet Applications) attributes for screen readers.
• Use Google Lighthouse and WAVE Accessibility Checker to scan for ADA compliance issues. 

Slow Page Speed & Mobile Performance issues

The desire to upload high-quality photos has disadvantages when these photos are not optimized for search. Large images and heavy media files could affect your site's ability to load webpages faster, especially when shown on mobile devices. 

Here are actionable tips to fix them:

• Use WebP format as your image format when uploading to Wordpress or your CMS, instead of PNG/JPG. 
• If you have dozens of photos already uploaded on your site, compress these images with tools like TinyPNG or ShortPixel.
• Lazy-load videos and images so they can load only when visible on the screen.
• Enable browser caching to speed up repeat visits.
• Minimize unnecessary scripts, codes, and plugins that will only slow down the website. If you're using WordPress, delete plugins you no longer use. 
• Run Google PageSpeed Insights on your web pages (start with your homepage) to see specific technical issues you must fix (e.g., Largest Contentful Paint—LCP). 

Duplicate Content and Thin Content Issues

If you keep copying the same content from other senior living communities, you won't be able to rank for your target keywords because of duplicate content issues. 

Here are hygienic things to ensure every webpage is clean from any duplicate content issues:

• Write unique descriptions for each location, highlighting specific amenities, staff, and resident testimonials. This would consume resources, but investing in landing page copy is essential as users begin to fact-check most information (especially in today's age when they can easily validate facts). 
• Add user-generated content (reviews, testimonials, and FAQs) to make each page distinctive.
• Implement canonical tags to avoid duplicate content penalties and point similar pages to one page you think is more relevant and that your search engines should crawl and better index your website. 
• Use structured data (LocalBusiness schema) to differentiate each location's details for Google. 

Poor Internal Linking and Crawlability Issues

Diagnose your website for orphan pages (pages that don't have internal links pointing to them). Doing so sends rich signals to Google that the webpage is critical to crawl and index.

Here's my SEO checklist for smart internal linking:

• Create a clear, logical site architecture by mapping your service and location pages.
• Use breadcrumb navigation (if it's better with your current web design) to improve user experience and ranking potential.
• Internally link from blog posts to service pages to drive more users to your landing pages, where they can be converted into potential clients.
• Submit an updated XML sitemap to Google Search Console. This is one overlooked technical SEO solution for most assisted living websites. It's pretty basic SEO, but it's not implemented most often.

You can use Screaming Frog, still the best technical SEO tool for me, to identify orphan pages and broken links and find more technical SEO issues on your senior living community website. 

 

Apply Basic and Advanced GBP Optimization

Since 70% of senior living searches are local (e.g., "assisted living near me"), you can't ignore optimizing your Google Business Profile.

Your Google Business Profile is your most important local SEO asset, as it sits above Google's organic search listings. Before you rank for any local pages, it is best to focus your efforts on optimizing your GBP.

Here are the essential GBP for senior living communities:

• Claim and verify your GBP. If you haven't claimed your listing, verify ownership through Google Business to manage and update your profile.
• Ensure NAP consistency. Your business name, address, and phone number (NAP) must match exactly across your website, local directories, and social media profiles. 
• Check even small differences (for instance: "St" VS "Street"), as these can create duplicate listings and might hurt your rankings. 
• Choose the correct GBP categories. Your primary category must reflect your core service (assisted living facility, retirement community, or nursing home).
• Include secondary categories based on your services (e.g., memory care facility, independent care facility, senior citizen center).
• Turn on GBP messaging to enable messaging and call tracking so potential residents or their families can message you directly on GBP.
• Encourage resident families and visitors to leave reviews for more trust-building and a positive online reputation. 

Many Google Business Profiles of senior living communities may have the majority of the above tips implemented in their respective GBPs.

However, you can further optimize your Google Business Profile to create a wider gap of advantage for local map rankings and organic local ranking improvements of your website. 

Here are more advanced Google Business Optimization tips:

• Trigger justifications in GBP (justifications are bolded texts that usually appear to highlight relevant keywords matching the user's search intent). You can trigger these justifications by adding specific service-based keywords to your Business Description, posts, and Q&A. 
• Post weekly updates to your GBP. Google rewards active business profiles with higher rankings, helping you engage more potential residents and sending rich local signals to Google that you deserve higher rankings on Google Map Packs.
• Add event promotions, such as seasonal promos, to your Google Business Profile. 
• Include resident spotlights for clients who can publicly disclose their testimonials.
• Include service and appointment links directly on your GBP profile. For instance, add a "Book a Tour" link to your tour scheduling page or service pages linking to your assisted living, memory care, or independent living pages.
• Make it easy for visitors to request more information through your contact page.
• Test your phone numbers and Google Maps directions. When more residents actually use them, Google receives signals that they are accurate, which could help improve the ranking of your Google Business Profile. 

Be Generous to Create Local Awareness

The local SEO game requires getting the right types of backlinks to increase your community site's ability to rank for local keywords. Helping others within the local sphere is one of the best ways to acquire hyperlocal backlinks. 

Most SEOs in the space treat local link building as a one-sided relationship where they only give value if there's a link involved. In local SEO, getting local backlinks is much easier if you do it without expecting immediate returns. That means you naturally earn media attention, partnerships, and backlinks as a by-product. 

Here are actionable ways to get backlinks for senior living SEO (through local generosity and engagement):

• Host free community health fairs or caregiver support workshops (a by-product of this is having local news outlets cover your story).
• Offer your community's medical director or head caregiver as an expert for interviews ("expert commentaries") where they provide as much value on topics like aging, caregiving, and senior wellness.
• Partner with local hospitals, physical therapy clinics, and home health agencies to get your senior living facility featured on their referral pages.
• Provide educational sessions on fall prevention, dementia care, or senior nutrition at hospitals. 
• Sponsor local senior-friendly initiatives, such as park bench donations, fitness programs, or transportation services for seniors. 
• Host free senior wellness webinars or workshops (and get more local features on local news websites).
• Partner with churches, libraries, and community centers to provide caregiver training or financial planning for senior living.
• Sponsor high school service projects or intergenerational programs to foster goodwill and create natural press coverage.

The more you invest in your local area, the more brand recognition, trust, and natural backlinks you will earn organically. Not only will it help your site's SEO performance, but it will also position your senior living community as a go-to solution provider in your city. 

 

SharpRocket—Agency of Choice for Senior Living Communities

Need link building or full SEO campaigns? Schedule a strategy call and we'll show you how to grow your site's organic traffic. 

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by Venchito Tampon Jr

SEO For Architects: Proven Strategies to Attract More Clients

The best part of SEO for architects is that it meets your potential clients just at the right time when they are looking for architectural services—they search for them. 

While ranking for design-related keywords could be challenging with the tight competition from large media sites like ArchDaily, Houzz, and Dwell dominating the majority of style-based queries, there is still room for growth for anyone who can outsmart these guys. 

In this guide, we'll cover strategies for helping architectural firms win more design projects using search engine optimization. 

 

SEO Strategies For Architects

Own Niche, Style-Specific Keywords

Most architecture firms make the mistake of solely targeting broad, highly competitive keywords like "architecture firm in [City']", which are dominated by large firms and directories. 

As you can see in the screenshot below, directories top Google's first-page search results for the keyword "architecture firm New York." Google's intent may change in the future, but as of this writing, it favors more directory/list-type pages. 

 

This brings us to an SEO strategy of targeting style-based and niche-specific keywords, which has a higher chance of ranking for mid-level and starting SEO campaigns. 

Another reason for this niche-targeting is that you can capture high-intent buyers, as they generally search for very specific keywords related to their preferences in design styles. 

Start doing audience research by going through your sales calls or conversations. Collect all information about the types of questions, challenges, and design preferences they usually ask your team. 

Avoid being too conscious of search volume. Most targeted questions that your potential clients would ask may not have significant search volume on Ahrefs or SEMRush data, but there are higher chances that people are searching for these questions exactly on Google. 

Here are examples of keyphrases you can target for your architect SEO campaign—align them with your current service offerings:

• "Sustainable home architect in [city]" – for eco-conscious homeowners
• "Modern Mediterranean home design [location]" – for style-focused clients
• "Passive house architect in [city]" – for energy-efficient home seekers
• "Luxury villa architect in [region]" – for high-end clientele
• "Small space home design specialist in [city]" – for urban and compact living solutions

Create a dedicated landing page to target each keyword (1 to 1). Optimize pages by including the keyword in the SEO's most prominent places—meta title, H1, first sentence, etc… 

Include information your target users seek to help search engines understand your page better. Adding FAQs to increase content depth and length helps your page appear on People Also Ask questions on Google's SERPs. 

Smart Image Compression—Speeding Up Website Without Losing Quality

Architectural firm websites are heavily image-driven, showcasing high-resolution project photos, 3D renderings, and portfolio galleries. 

However, these large image file sizes often slow down website load times, negatively impacting user experience and website's search rankings. As Google favors fast-loading websites to ensure users don't pogo-stick (go back to search results to satisfy their searcher's intent and needs), having slower pages with large image files can be a disadvantage. 

Here are practical recommendations for compressing images.

Before uploading photos to a website, you can compress files using specialized tools such as:

• For Mac—use ImageOptim, which helps remove metadata and compress images efficiently.
• For Windows—use Riot, which offers fine-tuned compression controls.
• Web-based—TinyPNG—to easily reduce PNG and JPEG file sizes by up to 50% without visible quality loss. 

After uploading, you can even optimize images at the server level:

• Implement Lazy Loading—to make images only load when visible on the screen, reducing initial page load time.
• Use a Content Delivery Network (CDN) to serve images from the closest server to the user, reducing load times globally. Use Cloudflare, BunnyCDN, or Fastly.

One image SEO best practice is to convert images to WebP or AVIF, which provides smaller file sizes (30-50% smaller than JPEGs without loss of quality), faster page speeds to improve SEO and reduce bounce rates, and better compatibility with modern browsers. 

Leverage "Image SEO" to Rank in Google Images

It is apparent in the architectural industry that your potential clients often search for inspiration before hiring a firm. They browse through Google Images for specific design styles, home layouts, or commercial spaces—these open up opportunities for your architectural brand to capture these visual searchers.

Optimize your images to increase their chances of being more visible in Google Images. Here are a couple of actionable tips:

• Upload keyword-rich file name—use  "modern-loft-architect-new-york.jpg" instead of "IMG_2345.jpg".
• Write alt text that exactly describes the image (a good alt text is: "A modern loft-style home designed by [Firm Name] in New York, featuring sustainable materials and open-concept living.").
• Embed on pages with captions that naturally contain keywords (e.g., "This award-winning modern loft design in New York was created to maximize natural light and space efficiency.").
• Use structured image metadata.
• Add EXIF data (location, camera, project details) to help search engines understand image context.
• Upload your visual assets on Pinterest and optimize them further for Google Lens searches.
• Add branded watermarks and optimize descriptions so users can trace images to your website.

In addition to these essential image optimization techniques, you can also use visual assets to drive more backlinks to your website.

Do a reverse image search for your branded images, infographics, inspirational design photos, and other visual assets. See which publisher or webmaster has used any of these content pieces. Send emails to these publishers to ask for proper attribution of links.

Google Business Profile Optimization with High-Intent Keywords

Though potential clients in the architectural space would desire to look for specific firm websites, ranking on Google Map Packs brings you an upfront advantage of being the first seen on Google, as it sits on top of organic search listings. 

Here are hygienic ways to optimize your Google Business Profile for your architectural firm: 

• Claim and verify your Google Business Profile (you can now verify your business with a video recording to capture more details). 
• Complete the information in your GBP profile (primary category, additional categories, service areas, business description, contact details, and website). 
• Make sure your NAP (Business Name, Business Address, and Phone Number) is accurate and consistent with the NAP details on your website.
• Post high-quality content in GBP to send freshness signals to your profile. Upload before/after project images with updates about ongoing projects and industry trends. 
• Do review solicitations, especially from satisfied clients. The best time to ask for reviews is during the highest satisfaction period. 

By doing these tips, you will likely get ranking improvements for Google Map Packs with your Google Business Profile. 

 

Video SEO for YouTube and Google Search

One of the best ways to capture traffic for your architectural firm is leveraging video SEO to attract more potential clients from YouTube and Google searches.

 

As you can see in the screenshot above, there's a YouTube video section for the term "best architectural styles for tropical climates", which forms the blended search results for this query.  

Many potential clients search for design inspiration or insights into specific architectural styles and construction processes, and search results for these types of queries often showcase videos of walkthroughs, time-lapse projects, or design concepts that let searchers learn from the content visually. 

Here are a couple of tips to make video SEO work for your architectural firm: 

• Upload architecture walkthroughs with optimized titles. Use more descriptive, keyword-rich formats to rank higher in search—as you rank higher on YouTube search, you also get to rank in Google's blended search results.
• Use timestamps to break videos into sections. This will help Google better understand your content while letting users jump to only relevant sections, increasing their watch time and engagement.
• Include keyword-rich descriptions and add links to your website, lead magnets, service pages, and your firm's social media accounts. 
• Embed YouTube videos in related blog posts or landing pages. This would help improve user engagement on those pages, add more views to your YouTube videos (which helps increase its rankings in the platform), and help improve overall ranking improvements. 

Go to Google's SERPs for every possible keyword to target, assess if it favors videos to show up for searchers, and create and upload those types of videos to attract additional traffic to your website. 

 

Create Cost Calculators

Costing is a big chunk of the decision-making process of most of your potential clients. Whether these other buying factors persuade you, there's always a cost involved in every project. That said, leveraging it to create an interactive cost calculator can help you lead them to make the right decision to hire your architectural firm.

It also helps you capture leads at the research stage, enabling potential clients to understand pricing while subtly encouraging them to contact you for a more detailed consultation. 

 

Interactive cost calculators are also linkable assets that help you passively acquire new backlinks to your website—naturally, from other publishers. adding your resource to their own content works, making it easy to strengthen your backlink profile without doing much manual outreach. 

Here are a couple of ideas to help you ideate your cost calculator: 

• Custom Home Design Cost Calculator
• Home Renovation Cost Calculator
• Home Extension Cost Calculator
• Luxury Home Design Cost Estimator
• ADU (Accessory Dwelling Unit) Cost Calculator
• Office Interior Fit-Out Cost Calculator
• Retail Space Build-Out Cost Calculator
• Restaurant & Café Interior Design Cost Calculator
• Sustainable Home Design Cost Estimator
• Structural Engineering Cost Calculator

Next, optimize the cost calculator to target high-intent, cost-related keywords such as "home renovation cost estimator in [City]". It is also best to include a strong CTA (or a section) to lead your visitors into booking a consultation or getting an exact quote from your team. 

These cost calculators position your architectural firm as a thought leader in your industry by providing free tools—interactive tools people can use—and this has immense value in the buyer's decision-making process. 

 

Link Building for Architectural Firms

We've somehow proven (time and time again) that tremendous results can be expected when link building is done right—see our case studies.

In architectural firms, link building will make your website more competitive to rank in Google's SERPs. These links help optimize your site's crawl budget, build your site's domain authority (helping you rank for more competitive keywords), generate more leads from referral traffic, and provide many other benefits your brand must take advantage of. 

Whether you're starting new in link building or have been trying to build backlinks to architectural firms, here are actionable and practical link building tips:

• Shy away from Fiverr backlinks that only cost you pennies to get hundreds of links.
• Quality matters. See to it you're only getting the right types of backlinks—relevant ones from websites with an Ahrefs Domain Rating of 25 or above and at least 1,000 organic traffic (or higher). 
• Invest in creating linkable assets to help you earn passive links via ranking for informational keywords.
• Get links only from relevant architecture directories, such as Architizer, The American Institute of Architects (AIA), and the RIBA Directory.
• Find and reclaim unlinked mentions, particularly for publishers and other content creators who used your visual and video assets. Reach out to them and ask them to credit links with you as their sources.
• Pitch unique case studies or design trends to A-list architecture and design magazines (one exposure with a link can immensely increase your firm website's domain authority).
• Offer expert insights through an expert commentary-type digital PR campaign, where you send inputs to journalists looking for external advice for the content they're writing about.

Getting these links should be enough to impact your firm's search rankings. 

Build Topical Authority Through a Localized Blog Strategy

One of the reasons for building your blog is to capture search traffic from people not ready to hire your firm immediately. 

Given that most people would spend weeks or even months researching their options, comparing different firms, and educating themselves about the design and construction process before making a decision. 

 

Publishing blog content tailored to these making stages lets you capture leads and build initial trust with these people (as you provide upfront value before rendering services). 

To build topical authority, you need to publish informational content around topics your potential clients would be interested in consuming. Create content around these concerns and position your firm as the go-to expert in the industry.

Here are a couple of topics to help you get started with your blogging strategy: 

• Signs You Need an Architect for Your Home Renovation
• Architect vs. Interior Designer: Which One Do You Need?
• Understanding the Architectural Design Process: A Step-by-Step Guide
• How to Budget for an Architect: Costs, Fees, and Hidden Expenses
• What Questions Should You Ask Before Hiring an Architect?
• How to Find the Best Architect for Your Project in [City]
• Do I Need an Architect for a Small Home Addition?
• The Benefits of Hiring an Architect for Your Custom Home
• When to Hire an Architect vs. a Draftsman: Key Differences
• What Does an Architect Do? Breaking Down Their Role in a Project

Focusing on topics that draw people closer to their buying decision process helps you capture search traffic by ranking these pages for informational queries. 

Once you identify and schedule topics in your editorial calendar, the next step is to write, optimize, and promote these blog contents.

We have a couple of guides on these topics, but let me give you the ones essential to make them rank for their target keywords (and help build your site's topical authority):

• Include primary keywords in the title (H1), first 100 words (or first sentence), H2 heading, image file names and alt text, and URL slug—these basic SEO elements will help Google understand your page's topic.
• Write engaging meta titles and click-worthy descriptions (though meta descriptions aren't a ranking factor, they do help get more clicks). 
• Link to other relevant internal blog posts or service pages. 
• To enhance the credibility of your page's content, include external links when you source credible insights and sources (e.g., links to architecture magazines, government permit guides, etc.).
• Keep paragraphs short for better readability (as users skim content these days).
• Use bullet points and bold texts to highlight key information.
• Add a call to action (CTA) in your blog posts to guide readers through the next stage of your service journey. 

As soon as you rank for informational keywords, make it a habit to check your Search Console (or Ahrefs) to see improvements in content depth, new LSI and secondary keywords to include in your content, and other things to re-optimize your content—and rank for more keyword variants. 

 

SharpRocket—Agency of Choice for Architectural Firms

Need link building or SEO agency to grow your firm's organic traffic? Book a strategy call with our CEO and we'll give you the roadmap to reach your online marketing goals.

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by Venchito Tampon Jr

Personal Injury Lawyer SEO: How to Dominate in a Competitive Market

Personal injury lawyer SEO is extremely competitive. 

You won't rank for personal injury keywords if you're hopping on cheap SEO agencies and getting low-quality links from Fiverr freelancers.

There are approximately 164,559 personal injury lawyers in the US, spread across 60,000 law firms—all competing for the same local keyword as you.

With that, basic SEO is no longer enough. You must dive into advanced SEO that sustains your rankings by first dominating personal injury law firms within your geographical area. 

This guide will give you basic and advanced personal injury lawyer SEO strategies. 

What is Personal Injury Lawyer SEO?

Personal Injury Lawyer SEO is the process of optimizing your website to increase its visibility in search engine results, driving more qualified leads to your law firm. Given that 52.6% of web visitors for personal injury law websites come from organic searches, a well-executed SEO strategy is critical for success.

SEO Strategies for Personal Injury Lawyers

Unlike other industries such as physical therapy and furniture, where you can easily dominate the SERPs with basic optimization, you'll find it challenging to rank for personal injury lawyers as there are well-optimized law sites. 

It's only a matter of finer details they may have overlooked when optimizing their websites—that makes a big difference in whether you can out-hustle them. 

Fully-Optimized Google Business Profile

One of the pillars of local SEO is optimizing your Google Business so that it sends rich signals to search engines about what your personal injury law firm is all about.

 

Here are the fundamental rules for completing your Business Profile:

• Claim and verify your Google Business Profile.
• Complete every section - fill out your GBP entirely, including categories, business description, office hours, and specific attributes (e.g. Free Consultation available).
• Accurate and consistent with the website's NAP—Business Name, address, and Phone Number. 
• Upload professional office photos, team pictures, and can-be-disclosed client testimonials to build initial trust with prospective clients.
• Regularly post updates—publish legal tips and community engagement updates directly to your Google Business Profile.
• Solicit reviews from satisfied clients. Monitor and respond to every review. 

While these tips are enough to build the ground up your Google Business Profile, your local competitors may have perfected all of them. So, doing more of what a typical Google Business optimization is the key to dominating Google Map Packs. 

Here are more not-so-obvious ways to optimize your Google Business Profile for both Map Pack rankings and conversions: 

Set driving directions to your location on Google Maps. The more potential clients can see your location and set directions to it, the more positive search signals Google receives, which will help your Google Map visibility.

Test-dial your Google Business phone number. Make sure your potential clients can contact your business to prevent a negative customer experience and send a positive search signal to Google that you're running a legitimate business. 

Enable Messaging and booking only if you have staff who can respond quickly. The goal of enabling messaging on Google Business Profile is to answer any questions of your potential clients and lead them closer to cases. The best thing is having someone answer those GBP messages right—again, to avoid a negative client experience. 

NAP consistency across all legal directories and citations. Don't spend too much time getting hundreds of citations and directory links. There are only a few trusted legal directories where you can include a Name, Address, and Phone Number (NAP) identical to your website and GBP's NAP. 

Include and complete all the necessary details across these sites:

• Avvo, Justia, FindLaw, Yelp, and Lawyers.com.
• Local Chamber of Commerce and legal association sites.
• LinkedIn, X, and Facebook Business.

Create a Modern and High-Converting Law Firm Website

Most law firms, especially those starting their online presence, use content management systems (CMS) that aren't good enough to optimize for search.

Some of these, and many legal sites use these, are Clio Grow, MyCase Websites, Wix, Squarespace, and Weebly. Fortunately, many guides exist on optimizing these CMSs (e.g., Wix SEO).

However, if you really want to scale the organic traffic of your personal injury law site and simplify the optimization process, choose a headless to ensure maximum optimization, most especially the technical SEO part. 

 

Here are actionable tips when designing your personal injury law firm website:

• Optimize your website's speed—it must load under 3 seconds. Compress images, use a content delivery network (CDN), and eliminate render-blocking scripts.
• Make sure you have a mobile-first design—over 60% of legal searches happen on mobile. Ensure it has a touch-friendly interface and clear CTA buttons.
• Place click-to-call buttons, free consultation forms, and chatbot integrations in high-visibility areas of your homepage and service pages.
• Keep your website structure easy to navigate—users should reach important pages like service pages, case evaluations, and attorney bios in 1 to 2 clicks from the homepage. 

The screenshot below is an example of Ryan Stewart's image of a considering redesign for his personal injury client. 

Two highlights of this personal injury firm make it likely to rank and generate qualified cases for the firm. 

Put The Main Keyword in the Hero Section

Including the main keyword on the homepage is SEO 101, yet most law firms neglect this because they think it would negatively affect user experience.

The best way to combine great copywriting with SEO is to use a smaller font size for H1 for your keyword (see screenshot below for "Michigan's Premier Motorcycle Accident Attorney") while featuring a compelling copy of your personal injury law firm's unique value proposition. 

By doing so, you're optimizing your homepage to rank for your head term and increasing your main page's conversion rate. 

Demonstrate Expertise with Social Proof

One of the best ways to increase EEAT (Experience, Expertise, Authority, and Trustworthiness of your website) is to highlight social proof to demonstrate the expertise of your personal injury lawyers (or the firm itself).

Here are some tips to demonstrate expertise through social proof: 

• Display board certifications and professional memberships (e.g., ABA, local bar associations).
• Highlight awards and peer reviews from platforms like Super Lawyers and Avvo. 
• Publish detailed case studies showcasing past success stories, verdict amounts, and legal strategies used. 
• Link to news articles, TV interviews, and published legal commentary featuring your attorneys.
• Create an "In the Media" page showcasing all press coverage. 
• Highlight pro bono work, legal seminars, or community outreach initiatives. 

While many personal injury law firms underestimate the effect of a high-converting and well-optimized website, you're likely to rank higher on Google's SERPs, knowing you've implemented the best optimization efforts. 

 

Technical SEO for Performance & Visibility

Technical SEO gaps are common for most personal injury law firm sites that hinder their ranking potential. 

Here are actionable tips to address technical SEO challenges that we've observed with most personal injury law firms: 

• Implement the Legal Services Schema to improve the site's search visibility with rich snippets (e.g., firm ratings, case studies, and FAQs appearing in search results). Make sure it is present for Google to associate the firm with its service area—use the Schema Markup Validator.
• Prevent cannibalization by creating a dedicated landing page for every practice area. Cannibalization happens when two pages compete for the same keywords.
• Clean up thin or duplicate content (better yet, remove it if it's necessary for indexing). You can use the noindex directives to guide search engine crawlers efficiently. 
• Improve core web vitals and optimize the site's page speed (optimize large images/videos that delay page loads—improve largest contentful paint—LCP).
• Optimize Cumulative Layout Shift (LC) to make sure no unexpected page shifts disrupt the user experience.
• Use Google PageSpeed Insights and GTMetrics to monitor performance metrics continuously. 
• Identify and fix 404 errors using Google Search Console.
• Implement 301 redirects for removed pages to prevent loss of ranking equity.
• Regularly audit internal linking to flow equity across your web pages and send rich signals to Google about which pages are most important you want to rank higher on Google's SERPs. 

You can invest a couple of hours in the first few weeks of your SEO campaign. The rest of your time should be spent creating content and building high-quality backlinks for your personal injury law website. 

 

Funnel Approach To Law Blog Content

Not every visitor to your website is immediately ready to hire a lawyer. Many potential clients start their search with general research, seeking answers about their situation before considering legal representation. Others may evaluate their options, compare law firms, or decide whether they need an attorney.

Creating one-size-fits-all content won't work. You need to create content that aligns with different stages of the client journey, guiding them from initial research to booking a consultation.

Here's how we approach our law blog content to help every personal injury client through the decision-making process. 

First, understand that each buyer is walking in these three buyer stages (there are 4 in every buyer cycle, but we've found only three buyer stages for law firms, specifically). 

Quick Breakdown of Each Stage:

Awareness Stage: The client has just experienced an accident and is searching for basic legal information. They may not even be considering hiring a lawyer yet, so your content should focus on educating them about their rights and next steps.

Consideration Stage: The client is now evaluating whether they need legal help. They are comparing self-settlement vs. hiring a lawyer, researching legal fees, and trying to understand the benefits of professional representation. Your content should provide clear comparisons, case studies, and transparent explanations of legal processes.

Decision Stage: The client seeks a lawyer and is ready to act. They search for the best firm in their area, read reviews, and check case results. At this point, your website should focus on trust signals, client testimonials, and strong CTAs that make it easy to contact you immediately.

Stage	Client’s Mindset	Search Intent (Example Queries)	Best Content Types	Goal
Awareness (Research Phase)	“I just had an accident—what should I do?”	“What should I do after a hit-and-run accident?” “How long do I have to file an injury claim?” “Signs of a concussion after a car accident”	Informational blog posts FAQs addressing common concerns Downloadable checklists & guides Educational videos	Establish trust and authority by providing valuable, easy-to-understand information.
Consideration (Evaluating Options)	“Should I hire a lawyer, or can I handle this myself?”	“Do I need a personal injury lawyer or can I settle on my own?” “How much does a personal injury lawyer cost?” “How long does a car accident lawsuit take?”	Comparison blog posts Case studies and testimonials Explainer videos and infographics Transparent fee breakdowns	Convince potential clients that hiring a lawyer is the best choice for their case.
Decision (Ready to Hire a Lawyer)	“Which lawyer is the best for my case?”	“Best personal injury attorney near me with free consultation” “Top car accident lawyer in [City]” “Personal injury lawyer no win no fee”	Optimized service pages Client success stories & video testimonials Google My Business & Local SEO content Clear CTA buttons (Call Now, Schedule Free Consultation)	Remove any last doubts and make it easy for them to contact your firm immediately.

To make your life easier, here's a quick list of potential keywords that match each buyer stage. 

Keywords for Awareness Stage (Research Phase) – Informational Searches

• What to do after a car accident
• Signs of a concussion after an accident
• How long do I have to file a personal injury claim?
• Can I sue for a slip and fall injury?
• Car accident checklist
• How to prove negligence in a personal injury case
• Who is at fault in a rear-end collision?
• How to file an insurance claim after an accident

Keywords for Consideration Stage (Evaluating Options) – Comparison Searches

• Do I need a personal injury lawyer?
• Personal injury lawyer vs. handling my own case
• How much does a personal injury lawyer cost?
• What is the average settlement for a car accident?
• How long does a personal injury lawsuit take?
• Can I settle a personal injury claim without a lawyer?
• How much can I sue for pain and suffering?
• Personal injury lawsuit process
• What is a contingency fee lawyer?

Keywords for Decision Stage (Ready to Hire) – Attorney Search Queries

• Best personal injury lawyer near me
• Car accident attorney in [City]
• Top-rated personal injury lawyer [City]
• Personal injury lawyer free consultation
• No win, no fee injury lawyer [City]
• Truck accident lawyer in [City]
• Slip and fall attorney near me
• Best medical malpractice attorney in [City]
• Workplace injury lawyer free case review
• Wrongful death lawyer in [City]

It is best not to rely heavily on your search volume alone to assess whether a specific topic or question is worth writing about. 

If your potential client asks the question in your sales call or conversation as you go through their cases, it is more likely that they would search for that particular situation, keyword, or question on Google search.  

Analyze Search Intent & Identifying Ranking Page Types

Google is telling you exactly what they want based on the current ranking pages for your target keywords. The best way to rank is for your content to match searchers' intent and needs. 

Identify top-ranking pages' content type and format (the first five pages for the target keyword will show the most shared content format). Does the site favor more directories, listings, specific law firm service pages, or informational content?

Don't rely too much on your SEO tools, as what appears to be the intent for the keyword based on the tool may be the exact opposite of what is currently ranking for the term. For instance, it says that the keyword has "commercial" intent. Still, when you see the top-ranking pages, it says otherwise—they rank mostly for info content. 

Create Content That Ranks and Converts

Once you analyze search intent for your target keyword (aligning it still with the funner approach we discussed earlier), the next step is to create content that outranks the top-ranking pages and stands out in the personal injury space.

Align your content with the average word count. This isn't a strict rule when writing your content, as word count doesn't indicate ranking success. However, creating content matching the average word count can help your page have more information, which sends relevant signals to Google about your page's content.

Next, create your content outline. Review the top-ranking pages' content structures. You can use Detailed to scan the headings and subsections of a specific webpage easily. 

 

Copy their headings and use them as inspiration when writing your content.

Besides putting a fixed widget or fixed navigation menu, you can add inline CTA to your practice area pages. This allows you to convert blog readers into actual clients.

Optimize your page by applying these actionable tips:

• Include the target keywords in SEO's most prominent places: URL structure, meta title, and first sentence, and sprinkle LSI and keyword variants naturally into your content.
• Use logical content flow—make it easier by adding H2 and H3.
• Add the essential takeaways above the fold (e.g., Summary, Key Takeaways, TL: DR, etc.), addressing users' needs immediately.
• Link internally to other related pages (service pages and other topically-relevant blog content)
• Include branded visuals, tables, videos, and any other content formats complements that best satisfy your audience's needs (either complementing the text content or adding more visual learning). 

All blog content must support your firm's ultimate goal: generating qualified cases. Whether the objective is to build topical authority around a subject matter of expertise or add more later to your funnel to get more organic traffic and convert them into clients, the content must support your firm's ultimate goal. 

Authority Building By Thought Leadership

Attorney link building is an indispensable SEO strategy, given that the top local personal injury firms compete well in Google's SERPs with high-quality backlinks.

Link building today is more about the number of quality links, which means getting the right types of links (and doing more of them often) instead of resorting to 100+ Fiverr links. 

Here are proven link-building strategies that will build up your firm's thought leadership:

• Sponsor local events or charities (e.g., accident awareness campaigns). Generosity goes a long way toward acquiring backlinks your competitors can't easily replicate.
• Write guest posts or get link insertions from local publications and news websites with domain traffic of at least 1K.
• Launch an expert commentary digital PR campaign by answering journalists' requests for input in US and UK publications. With this strategy, you'll get a few DR70+ links to help you scale your legal website's organic traffic.

On top of the legitimate local citations, these legal-specific link building strategies can help you stay atop of Google's SERPs.

SharpRocket—Agency of Choice for Personal Injury Law Firms

Need link building or full-scale SEO campaigns? Book a strategy call with us, and we'll give you the roadmap to dominate your local market. 

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by Venchito Tampon Jr

SEO for Waste Management: Rank for Junk Removal & Local Services

Beyond direct mail, print advertising, and cold calling, there are more effective strategies for attracting new customers for your waste management company. 

One of the profitable marketing channels you must certainly invest in is waste management SEO. 

See this image below that shows how many people search for "junk removal services'. 

 

You can capture these people searching for waste-removal-related keywords by optimizing your website for search. 

However, you won't simply get to the top and beat the top junk removal guys, such as 1-800-GOT-JUNK? and Junk King, which now rank for almost every local removal service keyword. 

In this guide, I'll show you how to rank your waste management company higher on both Google Map Packs and organic search listings. 

Waste Management SEO

Waste management SEO is the process of optimizing your website to increase its online visibility on search engines like Google. It includes applying best practices to rank higher for relevant local and industry-specific keywords, attracting potential customers, and generating leads for waste disposal, recycling, and junk removal services.

 

SEO Strategies for Waste Management

Whatever the type of waste management service, success in ranking your waste management website depends on adhering to the SEO fundamentals and optimizing what your local competitors don't do. 

I sorted the SEO strategies here from what's highly important and brings money to the table to more unique approaches your local competitors miss out on.

Rank For Google Waste Management Map Packs

Google Map Pack sits above the organic search listings—it is what your potential customers see within the first seconds when they search for service-related keywords. 

 

As you can see in the screenshot, the top 3 results you'll see are within the Google Map Pack, which means more than your website, your Google Business Profile is the first web property you must prioritize in optimizing to get more visibility for your dumpster business. 

There are many guides written on how to rank for Google Map Pack, but here are the essential tips to make it work for you:

• Claim and verify your Google Business Profile.
• Use a keyword-rich business name (if possible) - e.g. Fire Dawgs Junk Removal Houston, which is usually included in the registered Business Name. 
• Select the right business category—at most, you can only select "Waste Management Service. If you can add secondary categories such as Garbage Collection Service, Recycling Center, Dumpster Rental Service, or Hazardous Waste Disposal, include them.
• Complete all details and make sure your NAP (Business Name, Address, and Phone Number) is consistent with the business information you include on your local website. 
• Write a concise and compelling description including services offered, covered locations, and unique selling points. 
• Upload high-quality photos and videos to add fresh updates to your Google Business Profile— for photos (e.g. before/after cleanup photos, trucks, dumpsters, facilities, and staff).
• Post weekly updates and offers by sharing seasonal promotions (e.g., fall cleanup deals, bulk trash discounts), recycling tips, community waste programs, or even highlight special services). 

One of the biggest ranking factors in local SEO is reviews. For example, when you search for "dumpster rental Kansas," as of this writing, you can see the top dumpster rental companies with 519 and 1.1K+ reviews, respectively. 

For many local waste management queries, the battle is who gets the most legitimate local reviews.

So, here are some ways to solicit reviews for your waste management company:

• Automate review requests via SMS or email after each completed service.
• You can hand over an exact QR code right after the service so they can immediately write a Google Business Review.
• Incentivize customers by either giving off discounts or other promotional tactics. 
• Respond to every review, even negative ones. 

As you solicit more reviews, you'll be surprised at how your Google Business Profile climbs the Google Map Pack. 

Another powerful business move is enabling messaging and call tracking. You can enable GBP messaging so customers can make direct inquiries via your Google Business Profile. You can also use call tracking software (e.g., CallRail) to monitor and measure GBP-driven leads. 

 

Redesign Websites For Better Conversions

Based on our experience, redesigning the waste management company website is one of the initial steps before doing any search engine optimization.

Generally, we've seen homepages that are either full of ads or have too many call-to-actions, leaving users confused about the next steps or their service inquiry process. 

 

Most junk removal websites, in particular, struggle with poor user experience (UX), slow loading times, outdated designs (where the business owners hand it off to Fiverr freelancers for a quick revamp), and unclear navigation, which not only negatively affect conversions but also user engagement signals, causing potential customers to bounce back to the SERPs ("pogo-sticking").

Before any SEO efforts, start redesigning your website—professionally hand it over to a web designer who knows how to design it properly with SEO in mind—so you can easily inject later SEO elements to make it indexable, crawlable, and enough to rank for its target keywords. 

Here are essential parts of designing your webapges with conversions and technical SEO in mind:

• Create a fast-loading, mobile-friendly design (50 to 70% of searches come from mobile phones). 
• Optimize image sizes, enable caching, and use lazy loading to improve page speed.
• Include clear calls-to-action (CTAs) on every service page (if that's not possible, include a sticky CTA on mobile to boost lead capture).
• Reduce form fields to names, addresses, waste types, and contact info. Have your sales teams sit down with you to discuss the important details you need to capture on their website so they can close deals efficiently without adding too much friction to your inquiry form process. 
• Offer click-to-call, live chat, or WhatsApp booking options for fast response. 
• Showcase Google reviews, testimonials, before-and-after photos of past jobs, and other social proof elements to build credibility.
• Add certifications (if you have them), such as EPA compliance, BBB accreditation, and trust badges, to improve conversion rates. 

Make your website better-looking and more easily navigate than your competitors. From design and look alone, you can already beat other ranking local websites. 

Site Speed & Mobile Optimization

When designing and optimizing your waste management website, ensure that it meets technical SEO and UX hygiene standards before creating content and building backlinks.

Google prioritizes fast-loading, mobile-friendly websites—not as a major ranking factor, but compelling enough to leave your local competitors behind. 

Here are a couple of ways to improve your website's speed and mobile performance: 

• Compress images to reduce file size without affecting visual quality.
• Choose a lightweight, mobile-responsive theme for quicker loading times on all devices.
• Activate browser caching so visitors experience faster load times during repeat visits.
• Minimize JavaScript and CSS files to streamline code and enhance performance.

Regularly test and monitor your site's performance with tools such as Google PageSpeed Insights and GTmetrix, then adjust based on their recommendations.

Strategic Keyword Research & Site Navigation for Waste Management SEO

Keyword research today isn't just targeting an individual keyword with a single page. The closer your page is to the searchers' intent, the more you can rank for multiple keyword variants with a single page.

Instead of simply focusing on what keywords to target, define your services and create individual pages about them. 

For example, here's a list of ways one specific junk removal page can target multiple keywords.  

Service Category	Target Keywords
General Junk Removal	Junk removal in [City], Same-day junk removal near me, Residential junk hauling [City]
Furniture Removal	Old furniture removal service, Couch disposal near me, Mattress disposal in [City]
Appliance Removal	Refrigerator disposal [City], Appliance recycling near me, Washer and dryer removal service
Electronics (E-Waste) Removal	Electronics recycling in [City], TV disposal near me, Computer and electronics removal service
Yard Waste Removal	Yard waste removal services, Tree debris removal [City], Lawn debris cleanup near me
Construction & Renovation Debris	Construction waste disposal service, Renovation debris removal in [City], Drywall and debris pickup
Estate & Foreclosure Cleanout	Estate cleanout services, Foreclosure junk removal in [City], House cleanout services near me
Garage Cleanout	Garage junk removal, Garage cleanout service [City], Garage decluttering and removal
Basement & Attic Cleanout	Basement cleanout services, Attic junk removal near me, Crawl space cleanout [City]
Commercial & Office Junk Removal	Commercial junk removal, Office furniture disposal services, Retail cleanout and junk removal [City]
Hot Tub & Spa Removal	Hot tub removal near me, Spa disposal service [City]
Carpet & Flooring Removal	Carpet removal services, Hardwood flooring disposal [City]
Scrap Metal Removal	Scrap metal pickup near me, Metal recycling services [City]
Storage Unit Cleanout	Storage unit cleanout [City], Storage facility junk removal services
Disaster Debris Removal	Storm debris cleanup service, Fire and flood debris removal [City]

 

Once you've published these service pages, you can organize them in a menu so search engines can understand your website's structure (in a logical manner) and help potential customers easily find your services. 

Multi-Layered Location Strategy with Targeted Service Pages

To rank effectively and attract local customers, structure your site to feature unique service pages at each geographic level.

Given that search engines reward websites that provide clear, targeted, and locally relevant content. By creating dedicated pages for each county, city, and neighborhood you serve (depending on how specific your target location is), your waste removal website gains more opportunities to appear in local search results. 

Here's a good example of how the URL structure looks like: 

Main Service Areas Page

• /junk-removal/service-areas/

County-Level Pages

• /junk-removal/los-angeles-county/
• /junk-removal/orange-county/

City-Level Pages

• /junk-removal/santa-monica/
• /junk-removal/anaheim/

Neighborhood-Level Pages

• /junk-removal/hollywood/
• /junk-removal/beverly-hills/

Generally, you only need to target county and city-level locations. However, you can add more neighborhood-level service pages for highly targeted waste management companies. 

Authority Building Through Local Link Building

The basics of SEO should have helped you gain rankings for local service keywords.

But if you compete with search giants with higher domain authority, you can fight them by building and securing high-quality local backlinks to help you climb higher on Google's SERPs.

Here are the following practical techniques to acquire local backlinks:

Local Directories and Chambers of Commerce

Register your business with authoritative local directories, city listings, and regional Chamber of Commerce. These listings often come with valuable backlinks, sending rich local signals about your website to Google. 

Sponsoring Local Environmental Initiatives

Local sponsorships are one of the underutilized yet most effective ways to build local links. Sponsoring community-focused environmental or recycling events, cleanup drives, or sustainability programs can help you earn hard-to-replica links from event websites and local community platforms.

From a local SEO perspective, hyperlocal links have higher link equity than generic links from niche bloggers. 

Zipsprout, a local sponsorship company founded by Citation Labs' CEO Garrett French, has focused its efforts on matching local sponsors with local brands. You can check out how its local sponsorship process works.

Start searching for potential events or local organizations to sponsor using their local sponsorship finder. 

 

Learn proven SEO for waste management to rank higher, attract local customers, and boost leads for junk removal services.Pitching Local News and Media Outlets

Compared to national and top-tier publications and news websites, getting brand mentions (and links) by pitching local news and media outlets is doable. 

Start by reverse engineering what local journalists in your area usually cover in their news articles. Then, align your brand stories and offer valuable content or insights to ocal journalists. 

In many cases, niche waste management and recycling or commentary on local environmental regulations are very much seen as helpful content for local media. 

Monitor New Links to Local Competitors

Local brands are one of the best sites to reverse engineer backlink profiles, as they typically acquire links naturally—more often than not, as a result of their contributions to local communities—which is an effective pattern for new local link-building ideas. 

How to reverse engineer your local competitors in the waste management space:

• Identify top-ranking local competitors (avoid big waste removal companies with multiple locations—find mid-level local companies).
• See local brands with solid backlink profiles. Don't just stick to your local competitors—you'll see interesting finds for link building ideas with other niche companies.
• Set up alerts using Ahrefs or other intelligence tools to notify you of their newest links.
• You can also schedule an hour weekly to monitor every link indexed by Ahrefs (or your favorite link building tool). 
• Assess how they obtained the links—what's the reason they acquired the link? Was it sponsorship, reciprocity, goodwill for green initiatives, etc.? 

Waste management SEO offers easier backlink opportunities because it connects directly to environmental and sustainability causes or initiatives. Websites and blogs on green living, recycling, eco-friendly practices, and corporate social responsibility frequently seek credible resources.

 

SharpRocket—Agency of Choice For Waste Management Companies

Do you need a white label SEO or local backlinks to help your waste management website rank higher on Google's SERPs? We've got everything covered in our SEO services for waste management companies. Book a strategy and we'll show you our roadmap. 

 

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by Venchito Tampon Jr

SEO For Cybersecurity: Actionable Tips and Strategies

If you plan to rank your cybersecurity firm for your target commercial keywords, you'll have to compete with search giants like Cisco, Palo Alto Networks, and McAfee. 

These big brands have dominated the search market for cybersecurity-related keywords. So, targeting head terms that receive thousands of searches may not be the best strategy, especially if you're new to SEO. 

That's not to say you can't outhustle the big guys, but you should create and execute a solid SEO campaign to climb Google's search results for topics where you'll have an advantage and can make a wider content gap or link profile gaps. 

 

What is Cybersecurity SEO? 

Cybersecurity SEO is the process of optimizing a cybersecurity website and its commercial pages to get visibility on search engines while balancing technical accuracy, compliance, and brand authority with its blog content to attract more top-of-the-funnel content suited for audiences like Chief Information Security Officers (CISOs), IT Directors and Managers, Risk Management Officers, and Compliance Officers.

SEO Strategies For Cybersecurity Websites 

Let's walk through how you can execute this. It's really not different from a typical SEO campaign. Most fundamentals will help, but cybersecurity needs nuance or a new flavor.

Implement Technical SEO 

In our experience, cybersecurity websites typically have the following technical SEO issues to monitor and fix regularly: 

Overly Strict Security Measures Blocking Crawlers 

The most secured websites must come from cybersecurity. After all, it's what they're good at providing for their clients. 

However, we've found interestingly that overly strict security measures, with a lack of understanding of SEO, can prevent them from having their web pages crawled and indexed by Google. 

Firewalls, bot protection, and DDoS mitigation tools (e.g., Cloudflare) may accidentally block search engine crawlers from crawling the website, especially if misconfigured, preventing the indexing of important webpages.

The best course of action would be these three: 

• Whitelist Googlebot, Bingbot, and other legitimate crawlers in firewall and security settings. 
• Ensure the robots.txt file does not unintentionally block important pages  (e.g. Disallow: /blog/)
• Use server logs to identify if security tools are mistakenly blocking search engines.

Excessive JavaScript Use in Security Features

Some cybersecurity websites rely heavily on JavaScript-based authentication and encryption, which makes critical content unreadable to search engines. CAPTCHA and login-based access to key resources can also limit indexation.

Many cybersecurity websites use excessive security scripts, tracking codes, and redundant plugins, leading to bloated code that slows down page load times.

Essential actions to take:

• Use server-side rendering (SSR) or dynamic rendering to ensure JavaScript content is indexable.
• Implement progressive enhancement so critical content loads first without JavaScript dependencies.
• Test pages using Google's Mobile-Friendly and Rich Results Test to ensure visibility.
• Reduce reliance on CAPTCHA for SEO-relevant pages and provide bot-friendly alternatives.

Frequent 403 and 404 Errors Due to Content Restrictions

Strict access control measures can result in 403 (forbidden) errors, affecting crawlability. You would also notice broken links and 404 errors from expired threat intelligence reports or removed security advisories. 

Depending on why the URL is giving off the 404 status, 404s can be corrected by bringing back the live web page via redirection or by doing nothing with 404 status. 

Poor URL Structure Due to Compliance Needs

Many cybersecurity firms rely on dynamic URLs with query parameters as they require most of their website initiatives to adhere to compliance, security protocols, or content access restrictions. This results in URLs like:

• example.com/service?id=1234&region=us&compliance=iso27001
• example.com/article.php?post=5678&category=cybersecurity

These poorly optimized structures can cause indexation issues, duplicate content, and difficulty tracking in the analytics tools. 

You might also find obfuscated URLs for security reasons, which make them less user-friendly and harder for search engines to understand. 

Certain pages behind login restrictions or access control mechanisms (e.g., requiring authentication to view security reports) might not be indexed.

What to do with these? Here's your quick how-tos: 

• Use SEO-friendly, static URLs instead of dynamically generated ones (e.g., /cybersecurity-services/ instead of /service?id=1234). If you discover appropriate keywords to target, optimize the URL structure with the target keyword—it's one of the first things search engines look at when trying to rank a relevant webpage. 
• Keep URLs descriptive and short, avoiding unnecessary query parameters.
• Implement canonical tags to prevent duplicate content issues from compliance-based variations.
• Regularly audit URLs and use 301 redirects for outdated or non-compliant structures.

Schema Markup

Cybersecurity firms often overlook structured data markup, which is one of the intermediate SEO techniques that search engines use to recognize a firm's credibility and expertise. 

Here are a couple of resources to help you with implementing schema markup in your cybersecurity website:

• Intro to How Structured Data Works
• Schema Markup 101

Map Content to Buyers’ Journey of Your ICPs

Learning how to map out a content marketing plan to target your individual ideal customer profiles can help you craft content assets that are specific to your target audience's needs, pain points, and how-to desires.

This is apparent for cybersecurity buyers with different technical expertise, priorities, and purchasing behaviors. 

For instance, there are distinct concerns between a CISO at a multinational corporation and an IT Manager at a mid-sized company. The former is a high-decision maker who based his action plans on how particular cybersecurity measures can help the company's business objectives, while the IT managers' major concern is looking for an ideal cybersecurity solution to be presented to their upper management in their organization. 

Most cybersecurity firms don't have clear ICP, as most doing the in-house SEO work aren't adept at fundamental marketing principles, leading to many misaligned content assets they produce on their websites—either too technical for decision-makers or too simplified for hardcore IT professionals. 

The best way to make sure your content hits home to your potential buyers is by segmenting content based on how it speaks to: 

Define ICP and understand their top priorities, pain points, and what cybersecurity is for them. Here's what it looks like:

CISOs & Security Leaders → Risk management insights, compliance reports, executive-level security strategies

These high-level decision-makers need strategic content that helps them assess risks, align security with business goals, and ensure regulatory compliance. The key factors are business numbers and social proof. 

Show your cybersecurity solution can help them achieve growth in their business numbers based on specific metrics related to their performance. 

Example: "How Zero-Trust Security Reduces Enterprise Risk" (high-level strategy guide).

IT Directors & Engineers → Technical deep dives, cybersecurity architecture, hands-on security implementations

If you're targeting mid-level management people, create in-depth, technical content that explains security frameworks, configurations, and implementation details. Talk about long-form actionable guides addressing daily challenges, from minor issues they couldn't solve to higher strategy work they must present to their superiors. 

Example: "Configuring Firewalls for Ransomware Prevention" (detailed technical guide).

Small Business Owners (SMBs & Startups) → Jargon-free cybersecurity guides, affordable security solutions, and practical checklists

You don't need to publish overly technical guides here. It is best to ideate and create simple, actionable content that helps them understand security essentials without technical complexity. 

Small business owners care more about how it helps them achieve their business goals (profit, growth, operations, delivery, etc.). Think of the many functions of a business owner where your cybersecurity solution can best fit.

Example: "Cybersecurity Basics for Small Businesses: 5 Ways to Secure Your Data" (step-by-step guide).

Related Resource: 21 Content Marketing Tips for 2025

Create Dedicated Landing Pages to Target Individual Keywords (1:1 Approach) 

The most common mistake in basic SEO, and often a challenge for my SEO work for cybersecurity websites, is not targeting individual keywords for their landing pages. 

In order to rank for your target keywords, your domain must have a dedicated webpage that talks directly about the keyword. The absence of it makes SEOs wonder why their cybersecurity websites don't even appear on pages 2 to 4, let alone on page 1 of Google's SERPs. 

To maximize your SEO efforts, you can tap into topic clustering (others call it a topical map strategy).

Build Parent Pages + Topic Clusters for Better Structure & SEO

Instead of standalone pages, create a hierarchical structure (parent + child pages) for cybersecurity services that signal to Google what your website is about, specific to the commercial keywords you're vying for. 

Doing so helps your search engines crawl your web pages better, improving crawl efficiency. It also helps your users navigate your website seamlessly, as they can see exactly which pages they should visit based on a logical site architecture and smart internal linking system. 

Here's what the topic clustering strategy looks like for cybersecurity firms: 

Parent Page: /services/cybersecurity-solutions/ (Broad Overview)

• H1: "Comprehensive Cybersecurity Solutions for Businesses"
• Provides a general overview of all services offered.
• Includes internal links to more specific service pages.

Child Pages (Topic Clusters for Each Service):

• /services/cloud-security-enterprise/ → Cloud Security
  Covers AWS, Azure, Google Cloud security, and compliance.
• /services/penetration-testing/ → Penetration Testing
  Explains external/internal pen testing, vulnerability assessments.
• /services/managed-firewall-smbs/ → Managed Firewall Services
  Details SMB network security, firewall monitoring, and maintenance.
• /services/incident-response/ → Incident Response
  Covers breach recovery, forensics, and cyberattack mitigation.
• /services/ransomware-protection/ → Ransomware Protection
  Focuses on threat detection, encryption, and endpoint security.

Customize head term targeting, service pages, and their target keywords based on your firm's service offerings. 

The above strategy is worthwhile and should be helpful enough to give you a headstart. 

 

Industry-Specific Cybersecurity Service Pages for Better Targeting

If there's an advanced-level SEO strategy that could be implemented well for cybersecurity firms, it is the ability to publish industry-specific cybersecurity service pages to cast a wide net in brand reach and capture more organic traffic from potential buyers in different markets. 

The best thing about cybersecurity SEO campaigns is their wide variety of potential customers or clients, as compliance requirements, security risks, and all its related solutions are applicable in many companies. That itself is a good opportunity to leverage targeting a variety of industries. 

Examples of Industry-Specific Cybersecurity Pages:

• "Cybersecurity for Healthcare: HIPAA Compliance & Data Protection" →
  /industries/healthcare-cybersecurity/
• "Cybersecurity for Financial Services: Preventing Bank Data Breaches" →
  /industries/financial-services-cybersecurity/
• "Cybersecurity Solutions for E-Commerce: Payment Security & Fraud Prevention" →
  /industries/ecommerce-cybersecurity/
• "Cybersecurity for SaaS: Secure DevOps & Data Encryption" →
  /industries/saas-cybersecurity/

My best recommendation is to craft content for each landing page that is tailored to the pain points, solutions, and messaging of each industry. 

One of the most common mistakes, when they use this strategy, is simply rewriting one industry page, creating almost similar (nearing duplicate content) that's often hurting their website rankings instead of helping it. 

Hire copywriters and content specialists to work on these different industry pages and optimize them for the industry keyword—at best, if you do it comprehensively (long-form, more information, in-depth). You don't have any reason not to rank for your target keywords. 

 

EEAT Is No Longer a Nice-To-Have — It's a Must

Google favors brands in many cyber-security keywords (like in any other industry), where demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is no longer just a part of your SEO checklist but a necessary SEO initiative. 

Here are a couple of actions to ensure you display these brand factors on your website. 

 

Publish thought-leadership content assets

As mentioned earlier, you're dealing with highly educated readers in the cybersecurity space. Authors who display a level of experience are essential to ensuring the caliber of content displayed on webpages.

Release threat intelligence reports, security trends, breach analysis, and share data-driven insights about emerging cybersecurity threats. When writing content, include entities— cite government, security organs, and research institutions (e.g., NIST, CISA, MITRE ATT&CK).

Create author bio pages for each of your organization's in-house experts (e.g., CISSP, CEH, CISM holders). Include educational background, professional achievements, affiliations, and organization each expert has been part of or affiliated with. 

By demonstrating enough credibility of their individual expertise, they send rich signals to Google that your website is topical and relevant to a given subject discourse. 

 

Include First-Hand Insights in Blog Content

This won't be a difficult task for your content team, as most can interview in-house leaders in your organization. They can share lessons, actionable insights, and industry trends that they observe or have credible opinions about—all displaying author expertise for your website. 

Display Trust Badges 

Trust badges are a small overlooked trust factor, which cybersecurity firms can take advantage of in sending more trust signals to search engines and users. 

SEO teams can display ISO 27001, SOC 2, GDPR, and NIST compliance - and other related trust budgets on their websites’ landing pages. 

 

Strengthen Authority with High-Quality Backlinks

The best thing is that once you have covered the basics of SEO, if done right, you'll get significant rankings for your webpages. But if you want to aim for three positions on Google's SERPs, it's inevitable that you will build high-quality backlinks.

However, beware of the many link vendors and "middle-man" link builders who only get backlinks from lower-traffic multi-category websites. While it's easy to pay them peanuts, you're likely to end up with your website penalized or unable to rank on the first page of SERPs as they don't contribute any link equity to your website.

 

If you're just getting started in link building, it's not that easy to get featured in cybersecurity news sites like Dark Reading ThreatPost and KrebsOnSecurity or even tech-focused sites (e.g., TechCrunch, Wired, or SC Media). 

The best way is to launch a digital PR campaign where it helps build thought leadership of your brand through expert commentaries, data-driven campaigns, and reactive PR, while getting high-quality editorial links to your cybersecurity website.

Here are a couple of guides we've written to help you launch your link building campaigns:

• How to Get Backlinks in 2025
• How to Get The Strongest Backlinks

 

SharpRocket—Agency of Choice For Cybersecurity Firms

Whether you want to execute full-scale SEO campaigns or ramp up your landing pages with high-quality backlinks, we cover everything you need to increase your organic traffic. Book a call with us today, and we'll create a cybersecurity SEO roadmap for you. 

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by Venchito Tampon Jr