SEO For Plumbers: Advanced Guide

by Venchito Tampon Jr | Last Updated on July 6, 2023

Doing SEO for plumbers isn’t an easy feat.

Like any industry, customers’ behavior in plumbing has changed significantly over the years. They’ve had what they call the “Google/Amazon mentality” of quickly researching for who pops up online when they research for potential companies to hire for. Prices, convenience, and other qualities of plumbing services are visible, and these can largely affect how customers book plumbing services today.

The idea is to get ahead of the competition, which is impossible online without search engine optimization. With proper activities in link building strategy and solid creative content marketing campaigns, one can drive potential customers, gain trust, and ultimately increase sales.

In this post, we will discuss link building for plumbing websites. This is a billion-dollar industry, so having conversations about creating content and getting links in the process is worthwhile.

 

How to Do SEO For Plumbers

Educate Your Audience With Your Content

This is very simple, yet many plumbing sites are stuck with producing landing pages, hoping to rank highly for plumbing keyphrases.

In last year’s Jobber Academy’s article on the state of the plumbing industry, Standley Genadek from Dirt Monkey University asserted,

“In 2018, don’t be an estimator or order taker. Be an educator. Be a partner. Take the time to answer questions, explain what it all means, what needs to happen, and exactly what the outcomes are that can be expected. Building that simple trust that—yes—you are someone who can be relied upon, takes price out of the equation.”

 

To educate your customers is to sell. You start your selling process by educating them the right way. They may not quickly book your plumbing services right after you teach them, but you gain their trust, which is strong enough to build your branding in the space.

I’m constantly on the lookout for potential content ideas in the plumbing industry, and here are the ones you should be creating:

• how to become a plumbing engineer
• how to become a plumbing inspector
• who invented indoor plumbing
• what is repiping?

Take a look at this example, “what is repiping?”. It’s a valuable topic for customers wanting to know what repiping means. A good rundown of the information that covers it is a good deal for your content writing strategy.

 

Start by identifying technical plumbing terms that people in your industry want to know about.

Create mini-guides for each phrase. Add other content formats like videos and visual graphics to support readers with other learning styles.

Spend time on keyword research. Keep finding content ideas that are getting traction in terms of search volume. One phrase, for example, is “plumbing camera”. This isn’t staggering at first glance, but this phrase has 1,400+ in search volume and has very low competition.

Find “Installation and Usage” Content Topics

Two content themes are aligned with your plumbing sites’ content strategy: installation and usage.

In the plumbing content sphere, this pops up on every related site you can visit. The reason is simple: people want to do DIY activities at home. This may sound contrary to giving them information on the matter when they don’t intend to book plumbing services in the first place.

This is often the counterargument by marketers working with plumbing clients. The idea may be contrary, but it only speaks of the earlier stages of content marketing without considering the effect this information on installation and usage has on people who’ve known and seen the content.

Overall, you can create content on any related subject to installation and usage. A few examples are:

• how to install shower plumbing
• pump installation
• how to fix leaks

You can create a funnel and capture emails from people reading your content on the above subjects. Educate them using an email series sequence and increase leads on your plumbing website.

 

Tap “Going Green” Linkable Market

There is a linkable market that fits rightly into the plumbing industry. That is, going green market. These are environment enthusiasts who go after a green world. Their interests include energy savings, recycling, and environmental restoration.

 

Creating content assets that speak to this linkable audience can increase your monthly organic links through resource link building.

Check Other Local Plumbing Websites For Link Building Ideas

Lastly, if you’re running out of link building ideas, you can check plumbing websites in other local cities. There you’ll find what sorts of pages they are getting links from.

For example, here’s a linking page I’ve found on a backlink profile of a plumbing company in Texas.

 

Now, there are pretty many links or resource pages that list external links. But if you look at the description, it says about a membership called NAMA. NAMA is a leading voice of the Ayurvedic profession (medical field).

What does it tell you? It gives you a link building idea of profiling your employees if they are part of any organization. Check these organizations if they have dedicated profiles for active members. Reach out to them and get authority links.

Fill Content Gaps

There are gaps in the plumbing industry that content marketers and link building can take advantage of. Make due diligence to uncover them in your content creation strategy through competition analysis using tools like Ahrefs. Serve the market, and it will serve you well in lead generation.

 

SEO For Plumbers Frequently Asked Questions

Why do plumbers need SEO?

Plumbers need SEO because it helps them reach potential customers actively searching for their services online. By optimizing their website and local listings, plumbers can increase their visibility in search results, attract more leads, and ultimately grow their business. Without SEO, plumbers may miss out on valuable opportunities to connect with customers in their area.

How do I advertise my plumbing work?

To advertise your plumbing work effectively, download a free plumbing marketing plan that includes strategies for online advertising, social media marketing, local SEO, and more. This comprehensive plan will help you reach a wider audience and attract more customers to your plumbing business.

What are 3 skills you need to be a plumber?

To become a successful plumber, you must possess three essential skills: problem-solving abilities, analytical reasoning, and attention to detail. These skills enable you to efficiently diagnose plumbing and piping issues, identify problems, and troubleshoot system failures. By utilizing these skills, you can plan projects, calculate basic math, inspect systems, and produce accurate estimates for project costs.

What makes a successful plumber?

A successful plumber isn’t born overnight. To excel, prioritize customer service, and cultivate a reputation for reliability, honesty, and versatility. Delivering high-quality workmanship is key to differentiating yourself from competitors in the plumbing industry. Emphasize these traits to establish success in your plumbing career.