What is Insurance Link Building?
Insurance link building is a sub-discipline of search engine optimization for insurance agencies. By getting the top spot position for organic search listings and Google map packs, your insurance agency will gain superb visibility for potential clients.
While other link-building agencies focus on low-value strategies such as Private Blog Networks (PBNs), spam forums, and low-quality directories, SharpRocket differs in that we only build contextual links that help improve rankings for target keywords.
SharpRocket’s pool of search experts customizes the strategy for every insurance agency to come up with a solid, comprehensive link building campaign that actually impacts the bottom line of landing service pages.
We start with a link gap analysis to determine how far your site is against its current competitors in search. This will form the benchmark of our campaign to outrank your competitors by focusing more on quality links to your target pages.
Rank your service pages and attract more insurance clients through our performance-based link building services.
Insurance Link Building Services
From project-based link building to white-label link building solutions, SharpRocket has something customized for you.
Link Building Services
We rank service pages through quality backlinks. We close the gap between your pages’ ranking and competitors, outranking them within an expected timeframe. We publish content that attracts passive and manually-built links that reap you 10x your investment. Learn more about our flagship link building services.
White Label Link Building
Are you looking for an agency that scales links for your insurance clients? We take care of our clients like you do. From link building strategy to execution, we deliver the best links possible for your site based on quality metrics other agencies don’t care about. We provide results to assist the organic growth of your SEO clients. See our white label link building services.
Digital PR
We utilize internal data that could be publicly distributed to help you attract backlinks. Our targeted digital PR approach gives you the broadest reach possible through country or region-specific publications. By addressing consumers’ needs and challenges, you enhance the credibility of your brand. Invest in digital PR services.
Link Building Consulting
We deep dive into your current strategy, context, and execution to see if we can improve and implement changes. For efficiency and effectiveness, our 1 to 2-hour session as a link building consultant is a worthwhile investment to speed up your processes. Schedule a call with your team, or let me go to your office for face-to-face sessions. See more of our link building consulting services.
We Work With All Types of Insurance Agencies
Independent Agencies
You need more than an average number of leads as an independent agency. Even if you’re not tied to a single insurance company, you’ll have more keyword opportunities to rank as you can offer various products and policies. Our link building services can tap into your website's ranking opportunities.
Brokerage Firms
You may be an insurance broker working for clients, not insurance companies. Search the market for the best policy that meets your client’s needs and give them more personalized advice and assistance. We help you attract those clients through website rankings with link building.
Bancassurance
You may be selling insurance products on behalf of banks. On top of referrals from partnered banks, you need a solid flow of leads you can cater to with a one-stop-shop insurance service for your clients. Our proprietary tools and systems in link building help you sustain rankings so clients will keep adding to your portfolio.
Direct Writers
If you are an insurance company that sells policies directly to the public without using agents or brokers, it is time to invest in search engine optimization and get more organic visibility for your agency. Your customers can directly purchase through your company’s website - so having it rank for important keywords is crucial for your business.
Why Does Insurance Link Building Matter?
With changing consumer behavior, potential clients typically look for options when they want solutions for their needs or problems. Across different online platforms, they usually go to Google to find the best solution.
The top-ranking insurance agencies that dominate the search engine results (Google’s SERPs) benefit from the inflow of qualified leads. They searched for the exact keyword, “insurance broker in New York”, which led them to the page.
If you’re not investing in search engine optimization as an insurance agency, you’re missing out on opportunities to acquire as many leads as possible for your services.
SEO for insurance agencies requires a simplistic approach from technical SEO, on-page SEO, and off-page SEO. While many marketers can execute technical and on-page SEO, a few can almost perfectly do link building (off-page SEO).
Anything that happens outside your website is off-page and has to reflect on how you want your brand to be perceived by your target clients.
Invest in link acquisition to rank your website for keywords like “insurance agency New Jersey” or “insurance services Philippines’. Make SEO your top marketing channel to attract potential insurance clients. At SharpRocket, we use a cohesive strategy from link gap analysis to actual execution for link building.
If you’re ready for a consistent leads inflow, contact us for a free quote.
How do you choose a link building agency for insurance SEO?
The best link building agencies for insurance are the ones that integrate SEO and link building. They don’t do link building solely for PR’s sake; it adds value to the entire SEO campaign and overall business objectives.
If you’re looking for an insurance link building agency, here are some things to consider:
Quality First Approach
Many link building agencies and consultants will try to sell you on X amount of backlinks they can guarantee monthly. While that would help speed up link acquisition, we still believe quality beats quantity at SharpRocket. You may have tons of backlinks, but if they come from low-quality domains, spam, and farm sites, they won’t add value to your rankings and, therefore, won’t impact your business’s bottom line.
Publishing Relevant Content Assets
The insurance and finance industry generally produces millions of pieces of content daily. Standing out from the sea of content is more difficult today than before. Having the right strategy with objectives in mind can make publishing content assets worth your investment. At SharpRocket, we craft, publish, and distribute content assets that attract backlinks from relevant, high-quality publications.
Long-Term Investment in SEO
It is easy to purchase Fiverr links, but you won’t get many returns. Worse, it could hurt your backlink profile and your site’s organic rankings. SEO is an investment, and so is link building. Most of our clients at SharpRocket have worked with us for years to maintain their rankings and capture more significant market share via ranking for commercial and informational keywords relevant to their brands.
Director of Strategy, Not Just Account Managers
Most link building and SEO agencies only allow account managers to face you during meetings. We differ in that our CEO, Venchito Tampon, walks you through the entire strategy plan and executes it with his team. You will get access to his consulting time to work towards your SEO goals and make it your #1 marketing channel for your insurance agency.
Insurance Link Building Services FAQs
What is insurance link building?
Insurance link building is a strategy to improve the visibility of an insurance website by earning hyperlinks (or backlinks) from other websites. These links serve as endorsements, signaling to search engines that your website is credible and valuable. This process strengthens your site’s search engine rankings, helping more users find your insurance services online.
Why is link building important for insurance websites?
Link building is critical because it enhances your website’s domain authority and search engine ranking. For insurance businesses, being visible on the first page of search results can mean the difference between gaining a new client or losing them to a competitor. Backlinks also drive referral traffic, exposing your site to a broader audience.
How does link building benefit my insurance business?
Link building increases your website’s visibility and brings more potential customers to your site. High-quality backlinks from authoritative websites improve trust and credibility, making visitors more likely to engage with your services. This leads to more inquiries, quotes, and sales.
What types of websites provide backlinks for insurance link building?
We acquire backlinks from:
- Insurance blogs: Sites discussing insurance-related topics.
- Industry directories: Listings of insurance providers or industry-specific resources.
- News websites: Coverage of insurance trends or announcements.
- Partner organizations: Businesses or affiliates that align with your services.
- Educational websites: Resources discussing insurance topics in detail.
Are the links created safe for SEO?
Yes, the links are built using white-hat SEO practices that comply with Google’s guidelines. We avoid black-hat tactics such as link farming or spammy techniques, ensuring your website remains safe from penalties while benefiting from sustainable results.
How long does it take to see results from link building?
The time frame varies, but you can generally see improvements in search rankings and traffic within 3-6 months. Factors like the competitiveness of your industry, the quality of existing content on your site, and the number of backlinks built influence the timeline.
Can I choose the websites my backlinks come from?
Yes, you can specify preferences regarding the types of websites. For example, if your business specializes in auto insurance, we can prioritize securing backlinks from automotive blogs and resources.
What is the difference between a dofollow and nofollow link?
Dofollow links pass SEO authority (link juice) to your website, boosting its ranking potential.
Nofollow links don’t pass link juice but can still generate referral traffic and build trust with your audience. Both types have value in a balanced link-building strategy.
How is the quality of backlinks ensured?
Each backlink is carefully vetted to ensure it meets quality standards. Factors like the domain authority of the referring site, relevance to your industry, and organic traffic are analyzed. This ensures you get backlinks that contribute positively to your website’s performance.
Do you offer link building for all types of insurance businesses?
Yes, our services cater to all insurance sectors, including but not limited to:
- Auto insurance
- Health insurance
- Home insurance
- Life insurance
- Commercial insurance
Each campaign is customized to fit the unique needs of your niche.
