What is Fashion SEO?
Fashion SEO is leveraging SEO tactics to improve the ranking visibility of your online store, which leads to higher online traffic and sales.
You may have unique and affordable products and visually appealing web design, but penetrating your market is challenging without solid visibility online. With high competition and ever-changing customer needs, knowing how to invest in branding through SEO is vital.
At SharpRocket, we transform your brand’s online reach by implementing a holistic and robust SEO strategy targeting your unique brand attributes and audience preferences. We integrate proper UX with SEO to ensure you serve search engines like Google and your customer with their product search.
Drive more customers through topical authority and brand-building SEO strategy.
Fashion SEO Services
From SEO consultancy to laser-focused link building, we cover everything you need:
Link Building Services
We acquire contextual links to your store’s homepage, category, and product pages. Depending on your domain’s strength, we diversify the number of links to target essential web pages. We use a variety of digital PR, guest blogging, and rankable linkable assets to attract natural links. From link building strategy to monitoring of brand mentions, we do it.
Full SEO Services
You may have an outsourced SEO agency that does everything for you - from technical SEO to on-page SEO to link acquisition. They’re all SEO integrated into the brand building of your website to increase relevance from search users and search engines. We optimize your site’s crawlability and indexability while putting efforts into associating your online store with entities.
Content Marketing
While others voiced out that “content is king”, they don’t know what it means. SharpRocket’s content marketing team reverse engineer topics that drive the highest traffic to your competitors and steal this traffic by publishing optimized blog posts on your website. We do strategic internal linking and optimizing content for higher conversions.
Technical SEO
One fundamental step every fashion eCommerce must start with is auditing their website for crawlability and performance. Most of these sites don’t get much search traffic because of too many technical issues - duplicate, thin pages, malware, and security issues. Our search team has experience optimizing technical SEO for well-known e-commerce platforms, including Shopify and WooCommerce.
We Work With All Types of Fashion Brands
eCommerce Stores
SharpRocket’s search team optimizes product categories and pages to benefit from SEO immensely, driving significant traffic to your online store. We utilize targeted link building from bloggers and niche publishers to help improve the organic visibility of pages that bring conversions to your online store.
Fashion Accessory Brands
Whether you’re producing shoes, handbags, jewelry, and other accessories, you need SEO to increase your digital reach to your customers. Through effective SEO strategies that are fundamental to ranking your product pages, you’ll get another high-ROI marketing channel for your fashion accessory brand.
Custom Tailoring Services
Local businesses offering custom-made clothing can use SEO to get new clients. We strengthen Google Business Profile and website for local relevance to appear highly on local map packs and natural organic search listings. We find and target relevant long-tail keywords for informational content and specific service keywords to increase leads for your site.
Fashion Magazines
Both online and traditional print fashion magazines now use SEO to drive readers to their online content. With comprehensive keyword research, our search team helps you find high-search volume keywords with ranking opportunities. By getting search traffic from easy-to-target keywords, you’ll build growth momentum through topical authority.
Fashion Designers
Do you have a showroom to attract potential buyers or clients to your collections? We help independent designers or design houses to generate more inquiries for their websites. This would improve their overall digital marketing strategy and boost their monthly sales.
Luxury Fashion Labels
Do you want to outsource specific SEO projects, such as link building? SharpRocket team specializes in driving relevant backlinks that move the needle in search traffic. We partner with in-house enterprise SEO teams to deliver month-to-month improvement on the site’s organic traffic through high-caliber link acquisition campaigns.
Why Does Fashion SEO Matter?
With over 2 billion online shoppers forecast in 2023, being highly visible on channels your customers engage could be life-changing for most fashion brands.
The thriving and lucrative fashion industry (worth multibillion dollars, projected to reach a total market size of $922 billion by the end of 2023) demands a robust and holistic SEO strategy.
SEO or search engine optimization allows fashion brands to capture a market they want to penetrate. Through search intent and top-ranking pages for specific keywords, you can identify the reason behind every search of users.
Through this, you can develop a strategy, plan, and execute strong content marketing targeting commercial and informational keywords.
By optimizing your website for crawlability and performance, executing the correct on-page SEO for all indexed pages, doing internal link building, and strategically acquiring links to pages you prioritize – you help increase the chances of dominating your fashion brand in your niche.
It’s time to leverage SEO as one of your highest ROI marketing channels. Reach out to us and get a free strategy session.
What To Consider When Choosing an SEO Agency For Your Fashion SEO?
Most fashion brands are eCommerce in their business type, so having an SEO agency specializing in eCommerce SEO should be prioritized when choosing the best-fit agency. Here are more things you have to consider when choosing an SEO agency for your fashion brand:
Commercially Viable Keywords
Most eCommerce SEOs will hit hard on head terms when ranking their clients. It would be feasible if the site has a high DR, a vital link profile, and is well-known in the industry. However, if the site has less than Domain Rating 30, even if it has just started in online stores, the eCommerce SEO agency must focus more on targeting long-tail commercial keywords. They could have less than ten monthly search volumes but are highly targeted and easy to rank. Here, you can quickly get quick wins for your fashion eCommerce website.
eCommerce-specific Link Building Strategies
Link acquisition for eCommerce is different from the traditional link building campaign. When most focused on guest posting and niche edits, eCommerce link building must start with a strategy. The strategy is about what pages to target based on the current stage of the website. You should point mostly to your homepage and category pages if it’s entirely new. As the site picks up authority, you can diversify to highly converting category and individual product pages. Be on the lookout for this type of link building strategy your potential eCommerce SEO agency will tell you.
Integrating UX and SEO
I’ve seen most fashion eCommerce sites to be more visually designed and have an excellent user interface – useful for users but not necessarily for search engines. The best fashion SEO agency will recommend integrating good UX for better navigation and crawlability – appealing to search engines and users. Combining the two isn’t easy but requires a strategy and thought process – now, you can see if the agency you choose has deep expertise in eCommerce SEO.
Branding
I assume your brand has a unique value proposition and specific branding guidelines you wish your SEO agency to care about deeply. SharpRocket’s search marketing team knows how to integrate SEO into your branding structure. When we think of acquiring website links, we think of the entities we want your fashion brand to associate with. This allows your website to send off-page signals you’re associating your brand with keywords you’re trying to rank for (or want to associate with).
Fashion SEO Services FAQs
How long have you been offering fashion SEO services, and what makes you stand out from other SEO agencies in the fashion niche?
We scale organic traffic through white label link building. From content strategy to manual outreach, we build relevant contextual links to your homepage, category pages, and blog content to improve the visibility of their target keywords.
We’ve been in the industry for more than a decade and has a long list of testimonials to back up our claims and results.
Can you provide case studies or examples of fashion brands you've worked with and the results you achieved for them?
See our proof of work. Contact us for a free quote and case studies with our past and current clients.
How do you approach creating a tailored SEO strategy for a fashion brand? What steps do you take to understand my brand's unique needs and goals?
We set initial meetings with our prospective clients to understand their brand, niche targeting, branding guidelines, and their past and current experience working on their SEO campaigns. From there, we identify unique ranking opportunities through content gap analysis and basic research. This is just an initial step. The answer to this requires a longer post.
How do you conduct keyword research specifically for the fashion industry? Do you have a process for identifying long-tail keywords and emerging fashion trends?
We ask our clients about their target keywords and even ask for their PPC data to determine their highest-converting keywords. All while utilizing Ahrefs or SEMRush to find low-hanging fruit keywords.
Do you offer content creation services as part of your SEO package? If so, how do you ensure the content resonates with fashion audiences and is optimized for search engines?
Yes, it’s part of our full SEO package. It contains content strategy and execution – down to content distribution. The cost varies depending on your existing resources, industry, and brand requirements.
What is your approach to link building for fashion websites? Do you have relationships with fashion bloggers or influencers that can be leveraged for backlinks?
We use our relationships with publications and bloggers in fashion and other niche-related industries to speed up the link acquisition process. We also find new blog opportunities in the market with which we can manually reach out and start building relationships.
Using digital PR, guest blogging, niche edits, and other eCommerce link building strategies such as discount code outreach and “where to buy” outreach – we strive to build the most relevant links that will pass strong link juice to your domain.
How do you handle the technical aspects of SEO, such as site speed optimization, mobile optimization, and schema markup for fashion products?
We do technical audits to determine any crawlability and performance issues we can fix. We build the technical SEO foundation before optimizing your website from an on-page perspective. We create reports and send recommendations to your web development team to begin implementing changes to your website.
What is your communication process with clients? How often will we have check-ins or updates, and who will be my main point of contact?
We meet with our clients regularly to discuss plans of action, recommendations, deliverables, and next steps for execution. Our primary contact is our Operations Head – Joseph Gojo Cruz, who handles our clients’ entire link building project. We don’t have account managers other agencies leverage. We want our strategist to discuss the execution.
How do you structure your pricing for fashion SEO services? Are there any long-term contracts or commitments required?
We charge a minimum of USD 1,500 per month for link building services. For more scalable packages, we provide discounts on a per-link pricing model. Contact us to set up a free strategy call and quotation from our CEO, Venchito Tampon.
