What is SaaS SEO?
SaaS SEO is optimizing software as a service websites to drive higher Sales Qualified Leads (SQLs) and monthly recurring revenue (MRR). By focusing on this top traffic generator – search engine optimization, you leverage the power of people searching online to get their attention, trust, and ultimately their money to subscribe to your software products.
You improve the entire SaaS website’s search traffic and online revenue by getting all the optimization done – from technical SEO, on-page SEO, content, and links while making changes and improvements from data analytics.
At SharpRocket, we’ve helped hundreds of SaaS businesses scale from seed funding to acquisition and IPO using organic search marketing. We strive to build the most impactful SEO strategy that hits your bottom-line results.
SaaS SEO Services
From bespoke SEO services to full search engine optimization, we cover everything you need:
Link Building Services
We utilize product guides, industry linkable assets, and relationships with other content publishers and SaaS companies to build the right type of backlinks for your website. All these are to rank your product pages for more commercial keywords and blog content to acquire new product trials.
SEO Services Optimization
From the technical makeup of your website, its UX, content marketing, and link building, we’ve got everything covered so you can focus less on your website and more on growing your SaaS company. We can collaborate with your SEO team to integrate processes and meet business goals.
Local SEO
Do you want to dominate a software industry in your target city, location, or small country? Our SharpRocket’s search marketing team covers everything you need to set up your website for local SEO success. From optimizing Google Business to appear on local map packs to NAP optimization to localize your site’s important pages. All these to help you rank for local keywords.
Content Marketing
We publish industry and software guides that help visitors journey through the marketing funnel - down to their decision-making of purchasing your software. We understand your audience well, even if it takes six months sales cycle. All these we check first before creating content that works and ranks.
We Work With All Types of SaaS Companies
Customer Relationship Management (CRM) SaaS
If your SaaS is into managing and analyzing customer interactions and data like the one of Salesforce, HubSpot, and Zoho. We’ll help brainstorm and publish linkable assets to attract natural links and drive more search traffic and online revenue.
Enterprise Resource Planning (ERP) SaaS
Does your company offer software that integrates all facets of an operation, including product planning, development, manufacturing, sales, and marketing? We identify technical SEO issues hindering your site from initial growth.
HealthCare SaaS
If you’ve got customers for electronic health records, patient portals, and telemedicine platforms, our specialized SEO services can bring significant search traffic growth to your software website.
Human Resources (HR) SaaS
Add new trials and premium users to your HR software. Whether managing employee data benefits, recruitment, onboarding, and more like Gusto, you need a holistic search experience to bring new users to your web product.
Accounting and Finance SaaS
If your software business is helping other companies manage their finances, including payroll, invoicing, and expect tracking such as QuickBooks, Xero, and Freshbooks. Invest in your SEO campaigns and receive the most significant traffic and revenue return for your accounting SaaS.
Ecommerce SaaS
SharpRocket provides specialized SEO services to eCommerce platforms selling products online. Examples of these are Shopify, BigCommerce, and Magento. We strive to build contextual links to all industry guides and blog content with high chances of ranking for informational keywords.
Why does SaaS SEO Matter?
Software as a service (SaaS SEO) helps increase your website’s visibility on search engine results (SERPs). By properly optimizing your website from technical health, on-page SEO, content, and backlinks perspective, you can improve its rankings and, potentially, its revenue by converting leads into paying customers.
Most digital agencies consider SEO an alternative or an added marketing channel to drive leads. Compared to outbound lead generation, that’s more resource-intensive and time-consuming, SEO usually only takes strategic planning and consistent execution. Still, it can result in significant long-term returns, even compounding once appropriately done.
Another good thing with SaaS SEO is you can tailor your website content to specific audience groups, such as B2B customers. You can publish landing pages and blog content from keyword and topic resources to tap into these customers and bring them through the bottom customer journey (as future customers).
At SharpRocket, we utilize a holistic SEO strategy to identify topic opportunities and optimize existing and new content assets to get immediate quick SEO wins and generate new trials and paying users.
If you’re ready to make SaaS SEO your top traffic and revenue generator, contact us for a free quote.
How to Choose SEO Agency For Your SaaS SEO?
The main differentiator of the best SaaS SEO agency from its counterparts is the depth of expertise and valuable results they’ve managed to achieve for their SEO clients. Here are some considerations to take when finding a SaaS SEO agency that suits your needs:
360-degree SEO Approach
SharpRocket’s flagship SEO services encompass technical, onsite, and off-page SEO elements to ensure it greatly benefits pages to appear highly on search engine results pages (SERPs). Other generic SEO agencies would only touch one SEO area even if they offer complete search optimization. Choose one with full SEO coverage so you can benefit the most from your SEO investment.
Set a long-term budget for SEO
One of the mishaps for SaaS companies is thinking short-term when they invest in SEO. Expecting a drastic positive change in your search traffic within a few months may be challenging. So set aside a long-term budget and get buy-ins from your management committee or marketing department. A reasonable timeline to get results would be six months to 12 months.
Expertise in SaaS SEO
The best thing about specialized SEO agencies is their ability to deliver high-quality results, given the robust processes and systems they accumulated over the years. SaaS SEO agencies, for example, can demand a better price for their services, given their proven track record of increasing search visibility and online revenue for their software clients. That’s a top consideration when vying for an SEO agency to work on your SaaS website.
Understand Sales Cycle
Different software service companies have different sales cycles for their customers. Most B2B SaaS have longer timelines to convert their visitors into clients. Others take more than a year to convert these audiences. That said, the best SaaS SEO agency are the ones who can understand your sales cycle and offer customized solutions for better content marketing, from content ideation to content promotion.
Reporting Metrics
The metrics your SaaS SEO agency prioritizes speak well about their SEO initiatives. Search traffic, conversions, leads, and user engagement should be visible on their SEO reports. With full transparency and proper communication, your agency must be sharing this information well enough for you to understand as a client.
Simplified SEO Processes
Advanced SEO doesn’t have to be complicated. A good SaaS SEO consultant or agency must give you a better understanding of their SEO processes during their proposal meeting. They should share their strategy overview, sample reports, and case studies – the more transparent they are, the more likely you can build trust and confidence in their work.
SaaS SEO Services FAQs
What specific SEO services does SharpRocket offer as part of its SaaS package?
SharpRocket offers a comprehensive range of SEO services as part of its SaaS package, including keyword research, on-page optimization, technical SEO audits, link building, content marketing, and performance tracking.
Can you provide examples of successful SEO campaigns or case studies from previous clients?
Yes, SharpRocket can share case studies and examples of successful SEO campaigns they have executed for previous clients to showcase their expertise and track record of delivering results.
How do you determine the most effective keywords for your business?
SharpRocket employs advanced keyword research tools and methodologies to identify the most relevant and high-traffic keywords for your business. They consider factors such as search volume, competition level, and relevance to your industry.
What strategies does SharpRocket use for link building, and how do you ensure they are safe and white-hat?
SharpRocket practices safe and white-hat link building strategies, which involve acquiring high-quality backlinks from reputable and relevant websites. They prioritize natural link-building methods and strictly adhere to search engine guidelines to prevent any risks of penalties.
How does SharpRocket measure the success of the SEO campaigns?
SharpRocket uses a combination of key performance indicators (KPIs) and analytics tools to track the success of their SEO campaigns. Metrics like organic traffic, keyword rankings, conversion rates, and ROI are monitored to assess the impact of the efforts.
Will I have access to real-time data and reports to track the progress of my SEO campaigns?
Yes, as a client of SharpRocket’s SaaS SEO Services, you will have access to a user-friendly dashboard with real-time data and reports, enabling you to monitor the progress of your campaigns and stay informed about the results.
How often does SharpRocket provide updates and reports on SEO performance?
SharpRocket provides regular updates and reports according to the agreed-upon schedule. Depending on your preference, these reports can be monthly, bi-monthly, or weekly, ensuring you are always up-to-date with the campaign’s progress.
Does SharpRocket offer any guarantee of improved search rankings or organic traffic?
While no SEO agency can guarantee specific rankings, SharpRocket is committed to employing its expertise and best practices to improve your website’s visibility and organic traffic. They will work diligently to achieve the agreed-upon objectives.
Can you assist with website audits and technical SEO improvements?
Yes, SharpRocket provides website audits and technical SEO improvements as part of their SaaS SEO Services. They identify and address technical issues that may impact your website’s performance and search rankings.
What sets SharpRocket apart from other SEO agencies in the market?
SharpRocket stands out from other SEO agencies due to its experienced team of SEO professionals, data-driven approach, transparent reporting, and commitment to delivering tangible results for its clients.
How flexible is the SaaS SEO package? Can it be customized to suit my specific business needs?
SharpRocket offers flexibility in its SaaS SEO package to cater to the unique requirements of different businesses. They can tailor the services and strategies to align with your goals and industry.
Is there a dedicated account manager or point of contact for assistance and queries?
Yes, as a client of SharpRocket, you will have a dedicated account manager who will serve as your main point of contact. They will be available to address your queries, provide updates, and offer personalized support throughout the engagement.
What is the typical duration for noticeable improvements in search rankings and organic traffic?
The timeframe for noticeable improvements can vary depending on factors such as your industry’s competitiveness, your website’s current state, and the SEO strategy’s scope. Generally, significant improvements may be observed within a few months, but ongoing SEO efforts are essential for sustained growth.
What is the pricing structure for SharpRocket's SaaS SEO Services?
The pricing for SharpRocket’s SaaS SEO Services will depend on the specific services and level of customization required for your business. After evaluating your needs and goals, they will provide you with a tailored quote.
Can you provide any references or testimonials from your existing clients?
Yes, SharpRocket can provide references and testimonials from their satisfied clients, showcasing their track record of building successful partnerships and delivering value to businesses.
SaaS SEO Quick Guide
What are SaaS SEO services?
SaaS SEO services enhance the online presence of software-as-a-service (SaaS) companies, making their websites more visible to potential customers. With a focus on organic search, these services aim to attract and convert users into clients by implementing effective online marketing strategies.
How to do SEO for SaaS business?
Conduct keyword research to identify relevant terms to build a world-class SEO strategy for your SaaS business. Then, optimize your website’s meta tags, headers, and content with these keywords. Create valuable content, build high-quality backlinks, and track your performance using analytics tools. Regularly update your strategy to stay ahead of the competition. Following these steps will help improve your SEO for a SaaS business.
How is SEO for SaaS different?
SEO for SaaS differs as it focuses on optimizing tactics for Software as a Service company. The goal is to enhance visibility, increase organic traffic, and secure top rankings on the SERPs. SaaS SEO ensures that the specific needs of these businesses are addressed for optimal online performance.
