What is Law Firm SEO?
Law firm SEO refers to optimizing a legal firm’s website to rank higher in the search engine results pages (SERPs) through fundamental SEO strategies on technical health, on-page, local SEO, content, and links.
By focusing on SEO best practices, an attorney or law firm website has a much higher tendency to rank for its commercial intent and gain the desired monthly number of leads.
While a regular SEO is similar to how a law firm search engine optimization works, adding a local SEO element makes it a more holistic approach, as more potential clients are looking for a nearby attorney or legal firm.
Law Firm SEO Services
From full search engine optimization offering to specific SEO services, you need:
Link Building Services
SharpRocket’s flagship service covers everything to set up local and legal-centric industry backlinks to climb the search engine results pages (SERPs) fast. With strategic play and a comprehensive audit of your competitors, we help you dominate your local industry with strong, relevant contextual links.
SEO Services Optimization
Full-scale optimization of your law firm website. We audit your site’s technical health, backlink profile, and content. We ensure you get quick SEO wins by optimizing basic SEO. You get immediate ROI from your investment by targeting bottom-of-the-funnel keywords that bring qualified leads.
Local SEO
Local SEO is fundamental to your law firm SEO. This would give enough local relevance signals to your legal website by optimizing your Google Business page, setting up local-keyword focused pages, and adding consistent NAP (Name, Address, Phone Number) details to your site’s important pages.
Content Marketing
Are you fact-checking your writers’ AI content output? At SharpRocket, we craft every content asset in the age of E-E-A-T, where experience and expertise are required to dominate the search engine results pages. From content ideation to content promotion, we do content marketing that brings leads to your law firm.
Why Law Firm SEO Matters?
Law firm search engine optimization is the best driver of qualified traffic. Where do they go when people seek solutions to legal problems, such as bankruptcy, divorce, personal injury, or children’s custody? Google.
That’s why law firm SEO allows you to be in front of your potential clients. By being listed on the first search engine results pages, you establish yourself as a reputable thought leader in your space. Being #1 or #2 is perceived as a trusted authority in the space.
Search engine optimization for law firm websites allows to target specific types of searches. From people searching for “personal injury lawyer in New York” to “what to do before bankruptcy”, there are thousands of Google searches that you can penetrate and maximize to your advantage.
And with the rising costs of paid advertising (i.e., Facebook advertising), you have to pay $100 to $500 per qualified lead, while you can do it at a lower cost when you invest in law firm SEO. The traffic coming from search is organic and free and will have compounding results in traffic and leads after six months or a year of planning and execution.
Invest in any of our SharpRocket’s full suite of SEO services – from full-scale search engine optimization to attorney link building services, you can’t ignore the power of search to drive you qualified leads. Let them contact your firm and visit your law office in your location.
How to Choose SEO Agency For Your Law Firm SEO?
While there are many fly-by-night SEO agencies, you can still get away from them if you know how to properly select the right SEO agency that can cater to your needs.
Specialization
Different SEO agencies have different areas of specialization. Some are heavy technical SEO. Others are proficient in content marketing and link building. Identify your current needs if it’s only link building campaign or full-scale SEO service. Filter your search to find SEO agencies that specialize in your expertise.
Budget & Resources
SEO is an investment and may take some time for you to see results. Decide with your board of directors or executive management on a budget you’ll allot for law firm search engine optimization. Be specific with the budget, as this will be the basis of SEO agencies on how they will attack your SEO campaign.
SEO Process
The best SEO agency has a simplified SEO process you can quickly understand and assess with your team. Find SEO specialists and experts who can help you know what and how SEO works and won’t throw you SEO jargon you don’t need now. Ask about the SEO process and see which has a well-defined SEO timeline for SEO results.
Executive Reporting
Suppose you’re working in-house as an SEO professional or assigned as a marketing head in your law firm. In that case, finding an SEO agency that can provide you with weekly updates and monthly reports, you can submit to your management committee is best. This would allow you to get more buy-ins from them in investing in search, as they can see directly positive ROI.
Fresh out of the oven.
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Law Firm SEO FAQs
What is SEO at a law firm?
An SEO for a law firm implements strategies to enhance the online visibility of the firm’s website in search engine results. It involves optimizing the website’s content, structure, and technical aspects to improve its ranking and attract more potential clients. By utilizing attorney search engine optimization (SEO), law firms can increase their chances of being found by individuals searching for legal services.
How much do law firms spend on SEO?
Law firms typically allocate a budget between USD 2,000 and USD 10,000 per month for SEO services. Costs can vary depending on the competitiveness of the market and the area of practice. Smaller markets may pay under USD 2000, while larger cities and more competitive areas of law can exceed USD 10,000.
What are professional SEO services?
Professional SEO services refer to strategies and techniques to enhance your business’s visibility in search engine results. By conducting keyword research, creating engaging content, and reaching out to relevant sources, professional SEO services help drive qualified traffic to your website. These services encompass a range of activities designed to improve your online presence and attract more potential customers.
Law Firm SEO Quick Guide
Do lawyers need SEO?
Lawyers need SEO because the legal industry is quite competitive these days. It’s challenging to rank on Google and appear in search results. More importantly, Google’s requirements constantly change, so websites must keep up with the dynamic ranking factors to appear on SERPs.
It takes one strategic approach to outrank and outsmart your competitors in the legal space. With extensive keyword research, it’s essential to determine the keywords that your competitors use to rank higher. It’s also helpful to identify the ones that are not ranking well on search results. If you do this, it’s easier to map out a strategy to increase your online visibility.
Page speed is another reason lawyers need SEO to optimize their law firm websites. For many years, desktop searches are ranked based on a website’s page loading speed. Today, page speed has also become an essential element for mobile searches. According to SEO experts, there is a negative impact when your web pages deliver a slow experience to your visitors.
However, even if you provide a fast page speed, it’s still essential to consider fast loading on desktop and mobile devices. Potential clients can be impatient, especially with an urgent legal issue. If your web page takes time to load, visitors will find another site to get a legal service. Potential clients can’t wait long to find a lawyer to handle their legal problems, making page speed a critical factor.
Can I hire someone to do my SEO?
You can hire someone to do your SEO, but you are not compelled to do such. However, in this competitive world, having a competitive advantage is always suitable for succeeding in your business goals. The key is to match the needs of your target audience with your services. But before you hire an SEO service, some critical factors must be considered.
For instance, you can hire an SEO provider if your company uses internal resources for search engine optimization. You need to save resources and time internally for your company to get results. You can also hire an expert to do SEO if you have reliable analytics data to move ahead and set your goals. Determining how much you’re willing to give and what problems must be solved to achieve results is essential.
If you don’t have the budget to hire an SEO agency, you can hire a consultant to help you build an authoritative website with a robust online presence. Solid SEO consultants can make your website more appealing to potential clients and more efficient for ranking algorithms on SERPs. Before hiring a consultant, ensure they can provide you with a good track record in optimizing websites for search engines.
On the other hand, don’t hire an SEO agency if they ask for a lock-in contract, such as a 12-month agreement, without any projection of proven performance. You should not waste your money on something that is not giving your results after several months of implementing SEO on your website. Perhaps, you can give them up to 60 days to determine whether they’re a good fit for your needs.
