How to find journalists who are looking to cover your stories without paying expensive PR tools like HARO.
By the way, you can use HARO. There’s nothing about the platform. But there is a way to find journalists and publishers without you even going to HARO.
It’s a very simple platform where you only need is to have a list of phrases to search for, and there you’ll see journalists, news writers, and publishers who could cover your story.
That platform, guess what? Is your social media platform – Twitter?
Yes, that’s right. Twitter.
So on Twitter, people are posting what they need – what they’re looking for. So in most cases, journalists, news writers, and publishers are using their Twitter accounts for work — specifically looking for brands, and personalities who have interesting stories they can cover on their websites.
Now what you want to do is to use specific queries to find these journalists.
Examples of keywords you can use for Twitter search:
- “Looking to speak to” #journorequest
- “Looking to interview” #journorequest
- “Is there anyone” expert #journorequest
- “Can you recommend” interview #journorequest
If you notice, these are phrases they naturally use when finding people they can interview. Questions like is there anyone or can you recommend?
By using natural questions as part of your keywords, you’ll get more searches when finding journalists to cover your story.
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your client or business through performance-based link building:
- Claim your Free Link Building Strategy Session. If you’ve achieved initial traction from Google, we can help you scale up to record-breaking search traffic and sales faster, claim your FREE Link Building Strategy Session. We’ll brainstorm some ideas to increase your search traffic through ROI-driven backlinks, including practical solutions to add more content within the next 90 days.
- If you’d like to learn the exact link building strategies we use for free, go to our blog or visit our resources section, where you can download guides, cheatsheets, and templates we use for our most successful clients.
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