Today, I’m gonna reveal my 5 email templates to help you pitch articles for blogs you want to contribute content for.

Our first irresistible guest blogging email template is what I call a contributor email template. 

You use this email template if you want to contribute an article to someone else’s blog.

 

Email Template #1: Contributor 

Subject: Writing for Example.com

Hey [First Name],

I’m [Your Name], and I write at [Yoursite.com]. I’m also a regular contributor at [mention a popular blog in your space].

I’m writing to you because I have article ideas that would be a perfect fit for [Example.com]’s audience.

Optional: I’ve been following [Example.com] for quite some time now, and I have shared [insert topic for their past article] in my social profiles, and even include a link on a piece I’ve written a while back [insert link to your post that links to their article].

If you’re open to new authors for your blog, let me know so I can send you the topics right away.

Looking forward to working together. 

Cheers!

[Your Name] 

 

I’m [Your Name], and I write at [Yoursite.com]. I’m also a regular contributor at [mention a popular blog in your space].

As you can see in the email template, the first part is plainly an introduction of who you are as an author – this includes your name, the blog you’re writing for and if you hvae other blogs you’ve contributed ocntnet in the past – you can include that s well. 

 

I’m writing to you because I have article ideas that would be a perfect fit for [Example.com]’s audience.

The second part is when you propose your content ideas. You are not giving the exact ideas, but simply just telling them that you have in mind — which inspires curiosity on their part about what those ideas are. 

 

Optional: I’ve been following [Example.com] for quite some time now, and I have shared [insert topic for their past article] in my social profiles, and even include a link on a piece I’ve written a while back [insert a link to your post that links to their article].

You may include this part if you have shared or link to one post of your target blog. This tells them that you have given value even before you pitch them for guest blogging. It would elicit “reciprocity” which is a principle to get a favor from them by first giving them value. 

 

If you’re open to new authors for your blog, let me know so I can send you the topics right away.

Looking forward to working together. 

Cheers!

The closing part of this email template is just a call to action to get a response. If they’re interested, they’ll normally send you a reply asking what topic you have in mind. From then, you are one step through getting your post published on their blog. 

 

Email Template #2: Updated Version 

This second guest blogging email template is about offering your target blogs an opportunity to update their outdated content. 

So instead of them updating it by themselves which would take a lot of their time doing research, adding more tips just to make to the content more comprehensive, more readable and well-updated, you will do the legwork for them. 

 

Subject: Opportunity to update your content in [Site Name]

Hi [First Name],

I came across your post on [Topic] that you’ve published back in [Year] with the title, [Title of their post].

The content was well put together, though some of the ideas and information in it are already outdated. Just thought of asking if you have any plans of updating this content?

By the way, my name is [Your Name], and I work with [Your Site], where we’ve written dozens of practical guides about [Industry]. 

I know you have a lot on your plate, but I was just thinking that perhaps I can write the updated version for you instead.

Let me know if you’ll be interested to collaborate on a [year version of the topic]. I would love to help in any way possible.  

Cheers!

[Your Name]

 

Subject: Opportunity to update your content in [Site Name]

Hi [First Name],

I came across your post on [Topic] that you’ve published back in [Year] with the title, [Title of their post].

The first part tells your target guest blog the backstory of where did you find them, which is basically how you landed one of their articles.

 

The content was well put together, though some of the ideas and information in it are already outdated. Just thought of asking if you have any plans of updating this content?

This section is simply asking them a question, you’re not forcing them to link to you or give you the opportunity. Because you want to know first if they want to update the article first, before you can dive in and rewrite it. This saves you time updating an article for them without them giving you the opposition in the first place. 

 

By the way, my name is [Your Name], and I work with [Your Site], where we’ve written dozens of practical guides about [Industry]. 

I know you have a lot on your plate, but I was just thinking that perhaps I can write the updated version for you instead.

Let me know if you’ll be interested to collaborate on a [year version of the topic]. I would love to help in any way possible.  

Cheers!

[Your Name]

The last part of this guest blogging email template is your introduction, plus a call to action to let you know if they’re interested in that update opportunity. 

 

(pause)

Email Template #3: Guestographics

This third guest blogging email template is almost similar to the previous email copy of updating the post, but it is different in a way that you don’t offer just update of the article, but a visual version of the content, instead. 

 

Subject: Visual Content version of [Site Name’s & Title of Post]

Hey [First Name],

My name is [Your Name], and I work with [Your Site].

I came across your piece on [Topic]: [insert URL to their content]

Just wanted to ask if it’s okay with you if we make visual content based on your article (we’ll definitely include your logo on the graphic).

We’re planning to use it for an upcoming guide we’re creating (where we’d also link back to you). And we’ll probably distribute the graphic to other publications as well.

We can send you the final draft over so you can check. Would love to hear your thoughts. Thanks, [First Name].

Cheers!

[Your Name]

 

Subject: Visual Content version of [Site Name’s & Title of Post]

Hey [First Name],

My name is [Your Name], and I work with [Your Site].

I came across your piece on [Topic]: [insert URL to their content]

The first part of this email template is introducing yourself as an author and how did you know about the blog itself. 

 

Just wanted to ask if it’s okay with you if we make a visual content based on your article (we’ll definitely include your logo on the graphic).

We’re planning to use it for an upcoming guide we’re creating (where we’d also link back to you). And we’ll probably distribute the graphic to other publications as well.

We can send you the final draft over so you can check. Would love to hear your thoughts. Thanks, [First Name].

[Your Name]

The next part is very important because you want to ask for permission before making any action — creating a visual version of the content right away. 

Because if you can get them to go with that, you’ll have an opportunity not only to get a link from their article, as you’re one who created a graphic, but gain more visibility for your website given that they (the blog you’re pitching for) will distribute the content (with its visual version) to their followers and readers. 

 

Email Template #4: Invite guest bloggers to write for you

This next email template is all about inviting other bloggers to write for your blog. 

 

Subject: Hey [First Name] – Write for our readers at [Site Name]

Hi [First Name],

I’ve been seeing your work in our [mention your industry] and was able to read your post about [state the topic of their post[ and learned [share what you’ve learned on their article]. Fantastic work!

Anyway, I wanted to touch base to see if you’d be interested to write for [Your Site] as well. We have a continuously growing readership and we currently have [xxx number of monthly pageviews].

Our readers will certainly love to see you on our blog.

Let me know your thoughts, as we can publish your entry right away. 

Cheers! 

[Your Name]

 

Hi [First Name],

I’ve been seeing your work in our [mention your industry] and was able to read your post about [state the topic of their post[ and learned [share what you’ve learned on their article]. Fantastic work!

To get better results using this email, you must need to have a relationship built with the author. As you’re asking for him/her to write yours, he/she should’ve seen some of your content, or even have seen you offline. 

Nevertheless, a short introduction about who you are, how you find their website, and even include certain posts you found to be interesting – still works best. 

 

Anyway, I wanted to touch base to see if you’d be interested to write for [Your Site] as well. We have a continuously growing readership and we currently have [xxx number of monthly pageviews].

Our readers will certainly love to see you on our blog.

Let me know your thoughts, as we can publish your entry right away. 

The next part of the email should be straightforward – asking him or her to write for your blog. 

To persuade the author effectively, you should include some statistics about your blog. This may include your pageviews, or email subscribers. Of course, the higher these stats are, the better. 

Keep the conversation going when you receive a response from the author.

How you’ll be able to get this links from this process is basically when the author has written a post on his or her own blog, and use his guest posts on your blog as a reference. 

By having authors write for you blog, chances are you’ll receive natural backlinks by having these authors cite their own content, either on their own publications or other related blogs they contribute content for.

 

Email Template #5: Rapport building 

One of the challenges of starting a guest blogging campaign is knowing who to target – meaning who you should be reaching out to for guest blogging opportunities.

And the best way to find these opportunities is to ask your contacts. 

These are the people you’ve known to have their own blogs, as well as those bloggers you’ve contributed content already. 

Simply ask them if they know any blogs in the industry you could potentially reach out to for guest posts, as well. 

Once you have contacts from them, here’s an email template you can use:

 

Subject: Writing for Example.com 

Hi [First Name],

I learned your blog from my good friend, [state the name] of [name of their blog]. I found interesting and great insights on [state the topic of their post]. 

I’m interested to be a contributor to [name of their blog]. 

Here are the topics that I’m looking forward to writing about (based on my expertise): 

  • [Topic 1]
  • [Topic 2]
  • [Topic 3]

Cheers! 

[Your Name]