What is Contextual Link Building?
Contextual link building is a link acquisition strategy that focuses on types of links found within the body of the content and has relevant context with the idea surrounding the link.
Most importantly, it can be voluntarily given by other webmasters or content creators. But it could also be manually built by distributing content assets to other publications (i.e., guest posts).
Contextual link building isn’t a one-time guest post project but differs mainly, given that it is integrated into the overarching SEO theme of the website. This means that every contextual link has to be aligned with the SEO goals of the campaign.
SharpRocket’s link building team creates an SEO-integrated strategy. At the stage level of your site, we devise the proper distribution of links across important pages (homepage, category pages, product/service pages).
All these we execute, from link prospecting to manual outreach, to acquire relevant contextual links that can drive click traffic and boost your pages’ ranking on Google’s search engine results pages (Google’s SERPs).
SharpRocket’s Contextual Link Building Services
From getting artificial links to automating link building through ranking linkable assets, we cover everything you need with SharpRocket’s full suite of link building services.
Natural Passive Link Acquisition
Manual outreach and follow-ups aren’t enough. We publish linkable assets to automate link building. This would allow your website to receive passive links from content creators, citing their assets as references to their content works. Even if we’re not your link building agency anymore, you’d still benefit from the passive link attraction we created for your website - and that’s for the long term as long as you rank those pages.
Content Distribution
Guest posting isn’t dead. Finding the right kind of publication and producing helpful content readers would love to engage, and Google would love to index, crawl, and show up on search results. If the content is correctly distributed on other relevant sites, the links can help improve its destination page’s rankings and bring your business to a new level of traffic. We put branding in mind whenever we write content for other sites. See our high-level guest post service.
Direct Link Requests
SharpRocket’s link building service starts with basic link requests that can deliver guaranteed links monthly. We target artificial links from list posts, resource pages, curated content, and existing articles of blogs. By making direct link requests, we’ll have more control over the link placement, anchor text, and destination pages. This allows us to target your product/service pages and get the most benefit from ranking them for commercial seed terms. Learn more about our link insertion service.
Digital PR
We use text-based and multi-format digital PR to generate brand awareness and authoritative links from high-domain rating publications - that your competitors won’t easily replicate for their sites. We’ve built hundreds of relationships with journalists who have solid contributions to top publications in different industries - we use brand stories and trending topics to help them cover additional points. See our digital PR services.
BOOK YOUR STRATEGY CALL
The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best link building campaigns you can ever get.If you have an enquiry about how we can help you with the best links in the world, and placements in high-tier media websites, you are at the right place.
Our link building services start at $700 per month.
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Why Pursue Contextual Links?
Referral Traffic
Contextual links drive referral traffic to its destination website, as the links are within the anchor text – mostly long strings of words. This allows for better clicks on links and brings new website visitors who could potentially convert into customers. Referral traffic is a strong signal of trust when acquiring links, indicating better usage of inbound links.
Improves Rankings on Destination Pages
Contextual links have strong relevance signals, given it is linked from within the body of the content (along with surrounding texts). The anchor text is a solid attribute for the inbound links you’ll acquire for your destination pages – it helps add trust and off-page relevance signals. The more potent the website of your linking domains, the stronger the links are.
Builds Topical Authority (Off-Site)
Topical authority is the ability of your website to gain a certain level of authority within a niche (specific subject area of an industry). This is achieved through publishing several quality blog posts that target different sub-topics within a particular topic cluster. All while building contextual links to help drive off-site signals that your site/brand has expertise on topics in the space.
Natural Link Acquisition Process
The way to acquire contextual links, for the most part, is done naturally. Either the writer/content creator, during their research process, is actively researching for citations and references and happens to find your article as an excellent resource to link to. Or you’ve built enough authority to automatically attract new links from smaller niche publishers whenever you publish new content. Contextual links are by-products of a natural link acquisition pattern. Other SEOs are hard to come by with this approach.
Fresh out of the oven.
Link Building Campaign Types
We offer different types of link-building campaigns designed to meet your SEO goals. Whether you need authority-driven or volume-based link acquisition, we tailor our strategies to improve website rankings and brand visibility.
Product-Led Link Building
We acquire links from the “best product/solutions for X.” These are curated lists that rank service and product solutions for specific niches. Securing a spot on these pages enhances your brand visibility and credibility in the market. Our outreach strategy ensures your product is included where it matters most.
Digital PR
Earn high-quality links through strategic digital PR campaigns. Our approach includes securing expert commentaries, media features, and thought leadership placements, positioning you as a trusted authority in your industry. With journalist outreach and data-driven storytelling, we help you gain editorial backlinks from top-tier publications.
Content-Led Link Building
We conduct outreach to bloggers and publishers within your niche, securing contextual links from high-quality sites with Ahrefs Domain Rating of 25 and above. Our method ensures links are placed within relevant, high-traffic content, boosting your organic visibility and engagement.
Risks and Avoidable Practices
Private Blog Networks
Some SEOs still advocate for PBNs due to the control they offer. However, Google’s algorithms can easily detect PBNs through patterns in web design, content structures, and backlink footprints. Using PBNs can sabotage organic traffic and put your site at risk of penalties.
Cheap Fiverr Services
“You get what you pay for” applies to link building. Paying $10 for a backlink often results in spammy, low-value links that can hurt your rankings rather than improve them. High-quality link-building requires real outreach, relationship-building, and content alignment—something cheap services simply can’t provide.
Aggressive Link Building
Building links too quickly can raise red flags with search engines, leading to potential penalties. We recommend analyzing competitor link-building patterns and creating a steady, strategic link acquisition timeline. We help you create a strategy for both link building campaigns and link velocity (how fast should you be building backlinks?).
Contextual Link Building Service FAQs
Do you guarantee rankings?
Nope. But we can guarantee improvements in organic performance (search traffic) of a specific page or pillar pages (as destination pages for link building).
Do you use the latest link building strategies?
Yes. We use natural link acquisition strategies such as publishing linkable assets with the intent to attract natural links from other niche publishers, content distribution (i.e., guest blogging, link insertion, digital PR, and blogger outreach),
Can we do a one-time off-project with your team?
Yes. Some clients test our service by doing a one-time off project (e.g., 10 links to one client website). As they see results, they upgrade to our next link building packages to acquire more links and see better rankings.
How can we ensure you’ll get results for our link building campaign?
You can’t make sure of the results unless you invest first. You can do trial testing to target your most important pages (or linkable assets). Also, we’ve got many case studies and testimonials to show you how our process works.
Have you worked with in-house SEO teams?
Yes. For our enterprise-level clients, we work with their in-house SEO and content marketing teams to produce linkable assets and use them as a gateway to drive even more contextual links for their brands.
What’s your monthly link package?
See our link building packages with their corresponding link rates.
Guest Posting and Outreach
Guest Posting
Guest posting remains one of the most effective link-building strategies. You gain contextual links by publishing content on relevant industry sites while demonstrating expertise in your niche. Guest posts also support EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), a key ranking factor for Google.
Link Insertions
Link insertions involve securing contextual links within existing high-ranking articles rather than publishing new content. We leverage established content with organic traffic, ensuring your links drive real engagement.
Digital PR Outreach
For high-level outreach, we craft compelling email pitches that resonate with journalists. We offer valuable data, insights, and expert quotes that align with journalists’ needs. Digital PR demands persistence, with hundreds of outreach attempts per campaign to secure quality links from major publications.
SharpRocket vs. Other Link Building Service Providers
Transparency
Many agencies promise results but hide their processes. We believe in full transparency. Our clients know exactly how we build their backlinks, with no shortcuts or hidden tactics.
No Lock-In Contracts
We let the results speak for themselves. Unlike other agencies that require long-term commitments, we operate on a pay-per-link arrangement, giving you complete flexibility to continue working with us based on performance.
Decades of Link Building Experience
Our CEO, Venchito Tampon, has been featured in top SEO publications like Moz, Ahrefs, Search Engine Journal, and Search Engine Land. Backed by a team of SEO specialists, we deliver strategic, ethical, and high-impact link-building solutions that drive real business growth.
