How to get 100+ passive links using this simple content strategy that works

In this episode, I’ll show you how to generate natural links to your website by using this little-known strategy. 

Stay tuned, because, in the end, you’ll get to model this strategy as an addition to what you are doing right now to build more inbound links. 

If you’ve been creating content for a long time, you know that what makes a successful content marketing campaign happens on the back-end.

That includes your planning strategy.

So if you can plan and execute a content strategy that works effectively already, you’ll have good chances of earning your first few links if you’re doing it for the first time.

This can also serve as an addition to your current content strategy. And you don’t have to change what’s working right now for you. But you can test this go-to strategy so you can generate more high-quality links every month to your website.

This strategy is what I call the “Bookworm Strategy”. 


Bookworm Strategy 

The strategy is simple. 

Like any bookworm, they want to read multiple books, probably from different topics, but most of which, have a set of interests they only focus on.

The idea of this Bookworm Strategy is when people go to your website, they’ll encounter an existing page that covers almost everything they need on a particular topic.

If they’re looking for definitions and terms, they have it on the content asset you just created. Like a library, like an Encarta, where they’ll get to find information from your end.

Do you know anyone who doesn’t have any idea of what a technical term is? A jargon maybe. 

You’ll probably find them searching for “what is fill in the blank”. They always have this modifier, “what is” or “definition of”. 

The Bookworm Strategy helps you establish your authority and trust in the industry. Given that you’re providing people with information that they need, particularly for your target audience who don’t have much idea with the definition of terms, you are giving them an avenue to know about the industry, as well as to know about your brand — as you’re one providing these content.

To start with, you have to go first for any keyword research tools that would give you a certain topic to focus on. 

One keyword research tool that you can use is Ahrefs. It has these two features: Content Explorer and Keyword Explorer — which are both effective tools to give you opportunities for topics to target with your content. 

Different industries have different technical topics. You’ll have to find one that you feel confident you can give correct, and vital information to your readers. 

Curate “what is” keywords (terms and definitions)

You want to be looking for any “what is” keywords with enough search volume. 

It is best to compile them in a list (or in a spreadsheet). 

Answer ‘what is’ terms with the best of its definition, some of the industry jargon may include coined terms (which can you define yourself). 

By working on the list, you get to see that it’s pretty long-form content as there are so many “what is” keywords related to topics in your industry.

link building glossary

If you’re looking for some content strategy for big assets, this one is for you.

The key is to build as much of this one in many of your multiple properties or websites and get it ranking through promotion.

So next is, how would you promote this type of content? 

Once you’ve published the content, you want to get immediate initial traction to it.

So how would you do that?

Invest in manual outreach to build initial traction

You start by looking for content creators and bloggers who’ve linked to related content already.

Go and search for any page ranking for each term “what is”. Then find using any backlink explorer tools like Ahrefs to find people who’ve linked to those types of content.

This would entail a lot of effort when trying to come up with a list of people to reach out to for content promotion. 

Because you want to go after people who’ve already some interest with a “Bookworm content”. 

Publishers, bloggers, content creators — people who are likely to reference your content on their existing articles or future articles.

The main reason they would link to you is that instead of them, defining the term or explaining it in a more detailed way, they would just get a quote from your bookworm content, then credit with a link to your page.

Spend many efforts building the initial backlinks to your bookworm content – you need more visibility to the page, as it gets new traction from other publishers in your space.

Use this simple content strategy that works.

Go and find “what is” keywords and terms that can be defined. Curate them on a page, publish it as your glossary or “bookworm content”.

Invest in manual outreach to build a few outreach links to get the page running for attraction.

That’s it!

This could be one of your top linkable assets that can help drive hundreds of passive links if you find keywords with good search volume and massively promote them to its target audience. 

So there you go, you discovered a simple content strategy that can help get you 100+ passive links to your website. 

Before you go, I have a special gift for you.  if you’re looking for ways to build backlinks to your online store or you’re stuck as to what link building strategy to use for your website, simply go to the description of this podcast episode. 

Go to either of the two resources I shared there. One resource is a blueprint that I and my team have used to scale ink building for clients and another resource for link building opportunities in the eCommerce space.  Go and grab those resources so that you won’t have to worry about how to do link building for your website. 

For more link building and content marketing tips, be sure to subscribe to this podcast to get notified of the latest episodes. Just click the “Follow” button. See you in our next episode.