Make Shopify SEO Your Most Profitable Revenue Channel.
It doesn’t matter how great your products are—if your ideal buyers never find them, they won’t know what you offer.
We get it. Most Shopify stores start with paid ads - PPC, Meta Ads, and other investment-intensive advertising campaigns to get more sales. But if you’re at this stage where you’re looking for a sustainable channel of organic traffic and revenue without relying on paid ads - that’s where we come in.
SharpRocket has a proven and tested Shopify SEO framework to get eCommerce brands to scale to 10X organic growth revenue by ranking their collection pages for buyer searches.
No more SEO scores. No more long-term SEO contracts before getting quick results. If you’re sick and tired of getting “it depends” when you ask SEO agencies, “How long does it take to rank my Shopify store?” — you’re in the right place. Book a free strategy call now, and let’s deliver in 3 weeks what your previous agency can do for 6 months.
Our Five-Phase Shopify SEO Growth Process
We simplify our SEO process so you can better understand how we work and achieve your target organic revenue—no fancy frameworks or models. Take a look at our five-step process to get fast results for your Shopify stores.
SEO Strategy
We customize our Shopify SEO strategy based on catalog size and store revenue. Optimizing a small catalog Shopify store (of 2 to 50 products) differs from an online store with an extensive catalog (500+ products). We set priorities on optimization items and execute them based on that to give you early quick wins—you won’t see this kind of results from other large SEO agencies. We create a strategic timeline to show what you’ll expect from us—and at which phase we’ll start each optimization step.
Technical SEO
We conduct a comprehensive audit of your Shopify store to identify and resolve any technical issues. This audit sets a strong foundation for better search engine rankings and helps your buyers navigate your Shopify store seamlessly. From common technical SEO issues such as Shopify URL structure to missing robots.txt to overlooked Shopify SEO problems such as orphan pages, duplicate pages, and core web vital issues, we cover everything to prepare your Shopify store for growth.
Navigation and Site Architecture
We brainstorm with our SEO consultants and specialists how to fine-tune your navigation and website structure to improve both user experience (UX) and search engine crawling efficiently. A well-structured Shopify store allows buyers to navigate your website seamlessly and find what they want. It increases engagement with website users, helping your website rank higher for buyer searches.
Collection and Product Page Optimization
80 to 90% of your organic revenue comes from ranking collection pages. And that’s at the top of our list when we do Shopify SEO. However, most Shopify stores today have thin content and unhelpful FAQs that don’t serve their website visitors or help them convert into actual customers. At SharpRocket, we optimize every collection page by targeting more long-tail keywords (that are easier to rank and have higher chances for conversions) while optimizing product pages for search engines and users to find exactly what they’re searching for.
Content Marketing
The wrong way to market content for Shopify stores is not to include a roadmap to build topical authority. Our Shopify SEO team creates a topical map to target every topic potential buyers ask before they purchase your products. We strategically publish the map to link to your collection pages internally, helping them rank even higher. Instead of randomly choosing keywords to target, we focus on creating a topic cluster that solidifies your topical authority in your industry.
Product-Led Link Building
SharpRocket has been known in international SEO for link building. We build backlinks to collection pages of Shopify stores to rank better in Google’s SERPs. Especially if you’re in a competitive space where hundreds of online stores are vouching to dominate your buyer searches. We strategically lay out a link building plan for how many build backlinks per month and which target pages to prioritize for links. From link prospecting and content creation for other websites for links, to doing product-led link building, we cover everything to rank collection pages as fast as possible.
We help brands scale organic growth through market-leading SEO, content, and digital PR.
BOOK YOUR STRATEGY CALL
The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best SEO campaigns you can ever get.
Case Studies From Our SEO Clients
No shortcuts. Real work.
+427% Organic Traffic for Fiddlershop
The Client 🔍
Fiddlershop is a leading online supplier of stringed instruments and accessories. To improve their rankings in a highly competitive space, they approached us for help gaining high-quality backlinks for their core product pages, which include violins and cellos.
The Objective 🏆
Increase organic visibility for Fiddlershop’s key product pages, ultimately driving more traffic, conversions, and sales.
Start Point 🚦
Before working with us, Fiddlershop was struggling with low domain authority and limited ranking power. Most of their commercial and informational keywords were stuck on pages 2 to 5 of Google search results.
The Strategy & Execution ⚡
✅ Backlink Acquisition: We prioritized editorial links to product pages that were close to breaking into the top rankings (positions 6–10). This provided quick wins in terms of conversions and sales.
✅ Content-Led SEO: To compete for highly competitive keywords, we focused on ranking long-form content that was a step above the purchasing funnel, helping to drive traffic and naturally build authority.
✅ Strategic Content Placement: We secured high-quality editorial links by publishing content on relevant external web properties, boosting Fiddlershop’s credibility and domain strength.
The Results 📈
Fiddlershop’s organic search presence has seen remarkable month-over-month growth, with every major keyword ranking higher than before.
📊 +427.12% Organic Traffic
📌 23.8x More Top 5 Keywords
📌 24.7x More Page 1 Keywords
Then vs. Now
Organic Traffic:
📅 August 2017: 15,259 per month
📅 Today (2025): 80,408 per month
Top 3 Keywords Ranking:
📅 August 2017: 96 keywords
📅 Today (2025): 2,284 keywords
By leveraging strategic SEO tactics, high-authority link-building, and content optimization, Fiddlershop has significantly strengthened its position in search results—making it a dominant force in the stringed instrument market. 🎻
Shopify SEO Strategy and Planning
Every Shopify store is unique. We define our Shopify SEO strategy based on the client’s catalog size and client revenue size. Here are more detailed reasons why we consider these two factors when creating an SEO battle plan for Shopify clients.
Catalog Size
Small-catalog stores, with 2 to 50 products, differ from large-catalog Shopify stores, with 500+ products. Not only are they different because of the products they sell, but also in what to prioritize to get early wins for search engine optimization. For instance, our content strategy for single product stores is focused on more middle and top-of-the-funnel blogs and targeting different comparison searches (e.g. “Breville VS La Marzocco”). If we optimize for large catalog stores, we optimize existing and create as many collection pages as possible until we exhaust every keyword variant. The former prioritizes establishing authority through blogs, given fewer products. The latter prioritizes easy wins from ranking collection pages.
Revenue Size
Why do we consider the revenue size of Shopify stores before we onboard them? Simple answer: SEO is a long-term investment and requires months to get results. If you’re an early-stage bootstrapped Shopify store, spending $5K monthly for a Shopify SEO agency is a huge budget. Whereas, if you’re already making money somewhere, $500K per year+, you already have a budget to invest in search engine optimization. If your revenue is lower than $100K, I’d advise you to study how to do Shopify SEO and do it yourself. But if you’re scaling $500K per year—and more, you need to hire revenue-focused SEO agencies that only care about results—not treating as mere numbers.
Global Market Expansion
SEO is more than just a marketing channel. It is a branding tool that helps your Shopify store expand to global markets. We help our Shopify clients expand from reaching just one country to the next while making SEO their most profitable marketing channel.
Optimized for Search and Sales
High search rankings alone do not guarantee sales. We optimize your Shopify store with precise keyword research, structured metadata, and improved page design to increase your conversion rate (incremental improvements over a 2.5% conversion rate for eCommerce brands). We ensure that international visitors find relevant products and have a clear path to purchase. Faster load times, mobile-friendly layouts, and strong calls to action help turn traffic into sales.
Geo-Targeted SEO Strategies
SEO must align with local search behavior. We apply country-specific keyword research, language-based content adjustments, and hreflang tags to serve the right pages to users in different regions. These help improve a website’s search rankings while preventing content duplication. By optimizing for local search intent, we help your store attract buyers in multiple markets.
Technical SEO for Seamless Expansion
A store that loads quickly and functions smoothly ranks better and converts more visitors. We optimize Shopify stores for global performance by improving site structure, ensuring mobile responsiveness, and configuring domain strategies. Whether using country-specific domains, subdomains, or subdirectories, we set up your site for efficient indexing and ranking across search engines.
Content and Link-Building for International SEO
Ranking in multiple countries requires high-quality, localized content and strong backlinks from relevant websites. We optimize product descriptions, collection pages, and blog content for different regions while ensuring consistency in brand messaging. We also build authoritative backlinks using product-led link building strategies from country-specific websites to improve domain credibility and increase organic traffic in global search results.
Our Keyword Research Initiatives For Shopify Stores
Doing keyword research for Shopify stores is unique compared to researching target keywords for other types of businesses, such as SaaS, enterprise, etc. We develop a comprehensive keyword research strategy—a ”topical map” strategy, as we call it more often—to build topical authority for your Shopify store and maximize visibility across your product and collection pages.
Topical Mapping for Collection Pages
Topical authority is king—it’s a robust SEO strategy to cover all relevant keywords within a product category. These include targeting commonly asked questions by buyers about your offer—to compare keywords (product A VS product B), down to more long-tail buyer searches for your collection pages. We develop a topical map strategy for an editorial calendar—doing a 3-month content publishing.
Keyword Variants for Maximum Coverage
Shoppers use different words to search for the same products. We analyze synonyms, related terms, and long-tail variations to capture a wider audience. By optimizing collection pages for multiple keyword variations, we improve rankings and attract buyers at different stages of the purchase journey. For instance, instead of just targeting bathtubs, we could also target luxury bathtubs for home spas and freestanding bathtubs, where buyers specified their search but highly intended to purchase.
Search Intent Alignment
Ranking for a keyword is only helpful if it matches user intent. We decipher the right search intent to match your pages so they rank well for what Google wants in the first place. We categorize keywords based on informational, navigational, and transactional intent, allowing us to structure content and metadata to lead users from discovery to purchase, improving engagement and conversion rates.
Competitor Keyword Gap Analysis
Understanding where competitors rank helps identify missed opportunities. We analyze competitor collection pages to find untapped keywords and ranking gaps. Incorporating these keywords into your Shopify store, we help you outrank competitors and capture more search traffic.
