We help brands scale organic growth through market-leading SEO, content, and digital PR.
SEO Services We Offer
SharpRocket provides comprehensive SEO services to cover your every need. Whether you’re looking to power up your landing pages with backlinks or need an overhaul optimization from technical SEO to link building, we cover everything you need to succeed in SEO. Here’s what we’ve delivered to our clients over the past 10 years.
Full SEO Campaigns
Increase organic traffic and revenue through SEO, considered the most profitable marketing channel. Combine paid ads with full search engine optimization to scale your business faster.
Link Building Services
We build relevant, trusted backlinks that help key landing and category pages. You only pay for the links you see, sign, and get. No shortcuts. No PBNs.
Shopify SEO
From technical SEO and navigation optimization to product-led link building, we deliver results in as little as four weeks to increase your online store’s revenue by up to 3X to 10X.
White Label SEO
Grow your business by hiring the right white-label SEO partner. Outsource your SEO operations at affordable rates to increase profits and grow your agency or firm faster.
Content Marketing
We create, publish, and promote content assets to attract backlinks and outperform other top-ranking content in your industry. Get a content marketing agency that knows what great content really is.
Digital PR
We secure links and branded mentions from top-tier US, UK, and Australian publications. We build thought leadership through reactive PR, data-driven campaigns, and trend campaigns.
Make SEO Your Most Profitable Growth Strategy...
It doesn’t matter how great your business is—if your ideal customers can’t find you online, you’re missing out on revenue.
We get it. Many businesses in the Philippines start with paid ads—Google Ads, Facebook Ads, and other costly marketing tactics. But if you’re at the stage where you want a sustainable stream of organic traffic and leads without constantly spending on ads, SEO is the solution.
SharpRocket has a battle-tested SEO strategy tailored for businesses in the Philippines. We help brands dominate search results and drive high-intent traffic that converts into customers.
No more vanity metrics. No more vague promises. If you’re tired of hearing “it depends” when you ask SEO agencies, “How long will it take to rank my website?”—you’re in the right place. Book a free strategy call today, and let’s deliver in weeks what others take months to achieve.
BOOK YOUR STRATEGY CALL
The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best SEO campaigns you can ever get.
Case Studies From Our SEO Clients
No shortcuts. Real work.
SEO Challenges in the Philippines
Like any industry, there’s a fair share of challenges any SEO specialist, freelancer, or agency will face, but once they overcome these hurdles, they can take their businesses or clients’ websites to the next level. Here are the top 10 SEO challenges in the Philippines that are arguably difficult to manage:
Limited Digital Infrastructure
Slow internet speeds in the Philippines can highly affect SEO execution. Imagine doing SEO analysis using Ahrefs, and suddenly, the internet gets disconnected. Not only is it frustrating, but it also consumes more time than one could have been able to do within a few hours. This is one reason why even SEO freelancers, not just SEO agencies, opt to work outside their homes, virtual offices, or coffee shops, where there’s a reliable Internet connection for them to manage their SEO client campaigns effectively.
Limited Access Tools
Doing a comprehensive SEO audit and initiative for any SEO campaign requires tools to collect more data and do an in-depth analysis for website optimization. In the SEO market, most SEO software starts their pricing somewhere between $50 to $100 per month—SEO agencies can purchase it (no questions asked), but for starting SEO freelancers, investing in this type of tool can be out of their budget. I recommend comparing a set of SEO tools, and as soon as you cater to bigger (or more) clients, you should start investing in either Ahrefs or SEMRush.
Lack of Awareness in Search Engine Optimization
Though digital marketing or digital transformation has been a buzzword for many small to medium-sized businesses and multi-national companies here in the Philippines, most are unaware of what SEO is, its benefits in driving more brand awareness, and leads for the business. Interestingly, even if they inquire about SEO services, you’ll have to work hard to educate them about search engine optimization—from definition to finer details.
Local Businesses Prioritize Social Media Over SEO
Social media marketing is in high demand for most businesses here in the Philippines—they’re eager to invest tons of money as many of their competitors are diving into the marketing channel. However, if you ask them to invest in SEO, you’ll have to explain how it would work for their business—not only the benefits of SEO but also why it is a viable investment in the long haul. The opportunity lies for many local businesses who want to differentiate themselves—investing in SEO makes them different.
SEO is a Long Term Investment
Compared to doing Meta Ads where you can get direct inquiries to your business, SEO takes a long time (but not too long) to get results for your business—for established businesses with existing websites, it might take 3 months or less, while for starting ones—it would take 6 months or more. As an SEO specialist serving your clients, you have to account for the existing revenue size of your clients. If they’re bootstrapped and still making their way to profitability, consider it before getting them to sign a long-term SEO contract with your business or service.
Turning Into a Commodity, Yet Opportunities Abound
This is a reality for many industries, not just SEO. At the start, only a few capable individuals can provide quality SEO services. But as years go by and quality SEO experts are shelling out more SEO training, certifications, and tutorials, you’ll find that there will be new players in the SEO scene. Most will start offering SEO services at a very cheap rate just to enter the market quickly. While it’s good for many Filipinos to have some kind of side hustle to earn more income, this SEO dilemma in the industry affects how overseas companies perceive SEO pricing here in the Philippines.
Difficulty in Acquiring High-Quality Backlinks
Backlinks are a decisive ranking factor, as they serve as a vote of confidence from other websites to your website. Many Philippine websites have low domain authority, making it difficult for them to compete with large brands having a higher domain authority—given they’re earning links passively from top news websites like ABS CBN, Philippine Star, and Smart Parenting—to name a few publications here in the Philippines. Without high-quality backlinks, ranking your Philippine website can become a challenging feat.
Competition from Large International SEO Firms
The perception that only international SEO and digital marketing firms can provide better SEO strategies and execution discourages many Philippine businesses from working with local SEO providers. That was a couple of years ago, but today, you’ll find many top SEO experts in the Philippines penetrating the international scene for their contribution—they provide actionable SEO strategies and insights straight from their blog and case studies considered global. If you’re starting your own SEO agency, there’s a huge opportunity to grow, as many Western businesses want to hire white-label SEO services with Filipino agencies.
High Client Expectations with Minimal SEO Knowledge
Clients often compare SEO to paid advertising, expecting instant traffic boosts without realizing SEO requires consistent optimization that may take a couple of months to succeed—given SEO specialists can’t control Google and can only do their best to optimize websites to get the favor of this giant search engine. Some clients also have unrealistic expectations ranking keywords in a highly competitive niche—that SEO agencies and freelancers must be fully aware of and need to manage SEO expectations early on—not to overpromise but to underdeliver SEO results.
Low Adoption of Structured Data & Technical SEO
Many businesses in the Philippines still use outdated website technologies. Legacy CMS platforms (not even transitioning to more seamless and easier CMS like WordPress) and poorly coded sites make technical SEO improvements difficult. In fact, most of the in-house SEO teams we work with take months for web developers working in other departments to implement their recommendations fully. This kind of desynchronization makes it more challenging for Filipino SEO specialists to execute a solid SEO campaign, let alone get results for clients.
Benefits of Doing SEO in the Philippines
SEO has immense value for businesses, but brands only scratch the surface of its benefits. Let’s look at the top benefits of SEO for Filipino companies, outsourcing agencies, and brands looking to do white-label SEO here in the Philippines.
English Proficiency
The Philippines is ideal for businesses looking for cost-effective white-label SEO solutions. We are prime to support international clients looking for friendly rates when executing their SEO campaigns. Not too cheap, but affordable enough at a fraction of the cost they pay for Western counterparts. You’ll even be surprised at the caliber and quality of services that top reputable SEO agencies in the Philippines provide to global clients.
Filipino SEO professionals are well-versed in global best practices, given that most are accredited in SEO training and have been attending SEO conferences abroad to bring the best practices here in the Philippines. So, if you’re outsourcing SEO to the country, it benefits your brand to rely on expected execution without increasing overhead expenses—compared to doing all SEO work in-house. Our competitive pricing model makes the country a preferred choice for digital marketing firms in the US, UK, Canada, and Australia.
Very Low Competition For Most Industries
Many industries in the Philippines have not fully leveraged SEO, creating significant opportunities for businesses that can jump in early on this profitable marketing channel. Those businesses that invested early can now dominate search results with the right SEO strategy—just maintain or sustain their website rankings so they constantly get the benefits of inquiries and phone calls associated with improved SEO.
Unlike in saturated Western markets, keyword competition is relatively low in the Philippines. Given your consistent SEO efforts, ranking for important search terms your buyers are looking for is more attainable. And even if you have niche markets with high demand and competition, you would often see a lack of advanced SEO implementation. A few tweaks and applied SEO strategies aren’t yet in place to dominate the rankings. So, there’s a massive gap for advanced SEO professionals and SEO agencies with robust processes to dominate their clients’ sites from page 5 to the top 1.
Research & Development
This is one of the overlooked yet one of the best upsides of doing SEO. As you do keyword research with your SEO agency or if you do it with your in-house SEO team, you’ll identify gaps in the market. First, you gain valuable insights into consumer behavior—what makes your customers tick, what they want, and what they need. It’s a scenario where you’re printing money on search and getting ahead of R&D to refine your products or services further.
Another advantage in the R&D space when you do SEO is you begin to find emerging trends and search demand in your market. Given that there will always be new searches from customers looking for solutions to their problems every day, you will see new keywords—which may include products or services your customers are searching for. These would help you get into the boat by either developing a new product or launching a new service to meet those demands.
Skilled Workforce
The Philippines is home to highly SEO professionals. Undoubtedly, many global clients are willing to outsource their SEO work. First, you’ll find Filipino SEO experts proficient in English, which is a major factor in ensuring your website content will be engaging enough for users—and could help better explain to you as the client the processes, initiatives, and all SEO plans involved during meetings. If you’re in Western countries, having an SEO specialist or SEO founder who speaks your native language well makes them easy to work with.
Filipino SEO professionals constantly stay updated on Google’s algorithm changes, given the language advantage. For example, our COO at SharpRocket, Joseph, continually shares SEO news and updates from SEroundtable and Ahrefs, giving us new knowledge, industry trends, and best practices to help us maintain service excellence. This proficiency is also transferred to using SEO tools like Google Analytics, Search Console, and other SEO software such as Ahrefs and SEMRush for better website audit and execution.
Increased Search Visibility
On the Western side of SEO, people know how dramatically it benefits their businesses. However, most companies here in the Philippines are still catching up on how SEO can increase their brand visibility. SEO greatly benefits brands through traffic, leads, and conversions and its ability to position them as thought leaders in their industry.
Take, for instance, one of my businesses, Hills & Valleys Cafe. We penetrated the coffee franchising industry in 2022, when most Filipino cafe owners ventured into franchising their cafes. It was a tough market with high demand for franchisors to sell their franchise packages. Given most coffee franchising companies will dare to promote their packages on Facebook and other social platforms, we focus our marketing solely on SEO. So when people search for anything, such as “coffee franchise Philippines” or “food franchise Philippines,” our landing page shows up on the first page—that’s the power of SEO for starting brands and established companies wanting to solidify their position in the market.
SEO Pricing and Cost Guide in the Philippines
This answers your question, “How much is SEO in the Philippines?”. Let’s answer that right here.
Factors in Pricing SEO Services
These factors in SEO pricing are something you must know to understand why there are different SEO rates—because there’s no such thing as a standard rate in SEO.
Scope of Services
The breadth of SEO services required significantly influences pricing. For instance, a comprehensive SEO package that includes technical SEO, on-page SEO, content creation, and link building is more expensive than basic optimization. On the other hand, custom SEO campaigns tailored to specific industries or types of businesses, such as health insurance, SaaS, or eCommerce, have different pricing—the more specialized the service, the higher the SEO rate.
Industry Competitiveness
The level of competition in an industry can also directly impact SEO costs. YMYL industries such as health and medicine or other niches like real estate have highly competitive keywords, requiring a more advanced SEO agency to work on the website to capture rankings in Google’s SERPs. Conversely, less competitive industries allow businesses to rank faster, even with lower domain authority and fewer backlinks. Competitive analysis helps agencies determine the necessary investment to outperform ranking rivals, adjusting their SEO pricing in their proposals accordingly.
Geographical Targeting
Local SEO is generally more affordable than national SEO campaigns, as it focuses on a smaller audience. But again, in highly specialized and lucrative markets such as lawyers, it could be another case. For instance, Webris charges clients $5k to $ 15k/month, as it covers all paid and organic search marketing campaigns for lawyers. However, you’ll generally find local SEO agencies charging $1K to $3K/month for optimizing Google My Business profiles and maintaining consistency of NAP and other business information across local directories and citations.
SEO Tools and Resources Used
Monthly retainers and sprint-based pricing for SEO agencies include the costs of premium tools like Ahrefs, SEMRush, and Sitebulb for website audits, backlink profile analysis, and competitor tracking. These tools, which have monthly subscription fees, affect the overall pricing. If you’re unaware of this SEO software, it generally has advanced features to help SEO specialists identify technical SEO issues, find opportunities to optimize websites better, and obtain more off-page SEO signals—all of which improve website rankings.
Content Development and Optimization
The quality and frequency of content creation published on the website’s blog account for most of the cost of SEO pricing. Content marketing agencies with SEO in mind take a considerable amount of resources to create linkable assets that don’t only rank for their target keywords but also passively attract backlinks, building the page’s authority (and the site’s domain authority—if internal links have been placed). Even if it’s not necessarily a linkable asset, blog posts today must be SEO-optimized to match searchers’ intent and sections from what’s already ranking for the target keyword.
Technical SEO Complexity
Fixing technical issues and security vulnerabilities for enterprise brands (100K+ pages to 1M pages) isn’t as easy as working with small websites with less than 200 pages. The bigger the website is, meaning the more indexed pages there are, the more complicated it is to optimize the website—not only from the implementation component of SEO, but with getting buy-ins from necessary stakeholders of the SEO campaign and allowing each and every department involved understand priorities of implementation, and how it benefits the entire digital marketing campaign as a whole—these things highly affect SEO pricing.
Client Goals and Timeline Expectations
Generally, SEO campaigns get results from 6 months to 1 year. That was years ago, today you’ll see boutique SEO agencies and consultants getting results, let’s say, for an eCommerce brand, in as fast as 4 weeks. How does it affect SEO rates in the Philippines? The faster they can guarantee results, SEO agencies and consultants tend to charge more than the standard rate—as obvious as it sounds, if someone can deliver to you right away, getting you ROI as fast as possible, clients are into that than waiting for 1 year to get results. A couple of SEO agencies do what they call “sprint SEO methodology,” where they target the highest quick wins possible in a month or two—then the client will just decide whether to continue the SEO service if they do it themselves.
SEO Pricing Models
Generally, there are five SEO pricing models most agencies or SEO freelancers will charge for their services. SEO agencies price differently based on the variables mentioned above. Here are the top SEO pricing models you’d experience when hiring an SEO agency or consultant.
Monthly Retainer Model
Filipino businesses or foreign websites will pay a fixed monthly fee for ongoing SEO services in this SEO pricing model. It includes technical SEO, on-page SEO, content marketing, link building, analytics, and performance monitoring. SEO agencies with this model provide regular monthly reports, strategic updates, and meetings to ensure you, as a client, stay informed on progress and results. The monthly retainer model, at its best, is based on value (some SEO experts, like Ross Hudgens, call it “value-based pricing”), which means SEO agencies price their monthly retainer model based on what the value it could bring to the business (backed-up by data).
Project-Based Pricing
SEO agencies and freelancers charge a one-time for a specific project in a given timeline (either 2 months or 6 months). The project is more specialized, like full technical audit, content optimization, or link building. This works best for businesses with short-term SEO needs or those that only require one optimization side, as they observe it as a need for the time being. The project scope and deliverables are clearly defined, which gives the client transparency in what they receive. While effective for immediate fixed and improvements, project-based SEO lacks the ongoing optimization needed to sustain website rankings.
Performance-Based SEO Pricing
Some SEO agencies or freelancers offer this performance-based SEO, where fees are tied to specific results or Key Result Areas, such as ranking improvements or organic traffic increase. This model reduces any upfront risk for businesses, as they pay for actual results, ensuring monthly tangible success. This is typically observed for top-level SEO experts who want more income from a percentage of the business's organic revenue—which means it is higher than the usual monthly retainer. Imagine a 20% profit from $10,000 compared to $3,000 monthly retainer service fees. Note that this model requires a win-win partnership between the SEO agency, consultant, and the client they’re serving.
Hourly Consulting Fees
SEO consultants with deep expertise and decade-long experience invest a little of their business time in helping other business owners see SEO issues that become roadblocks in scaling SEO growth. For instance, SharpRocket’s CEO charges $200 per hour for consulting on areas of SEO such as link building and content marketing, which he has highly specialized in for years. If you’re seeking external guidance or additional eyes to look at website SEO issues or improvements to overhaul your current SEO systems, getting SEO consultants who charge hourly SEO fees is the way to go. Consulting sessions include parts where you and your team can ask the consultant as many questions as possible and get direct, targeted advice on the real SEO scenario you’re working on.
Equity-Based SEO Pricing
In this model, SEO agencies receive a percentage of the business or revenue in exchange for rendering their services rather than monthly or hourly payments. Many SEO consultants and top-tier SEO experts prefer this SEO pricing model to expand their portfolio and get more revenue from their high-level work for a client’s business. While this carries higher risks for agencies and clients, it provides an opportunity for long-term partnerships and greater returns if the company thrives and sustains its growth. Given the client acquires specialized expertise in marketing to grow this marketing channel for the business further and make it the most profitable channel for them revenue-wise, it’s a wise decision for mid-level growing startups and established firms to pursue equity-based SEO pricing.
Sprint-Based SEO Methodology
Sprint-based SEO follows a structured approach, dividing work into focused, time-bound phases rather than a lock-in year-long contract. Each sprint is designed to accomplish specific SEO tasks, such as site audits, technical fixes, content creation, and link building, within a set period. More popularized by Ryan Stewart of Webris, with his SEO agency focused on providing services for lawyers, you’ll find many businesses see tangible results in shorter time frames using sprint-based SEO. It also allows greater flexibility in adjusting SEO strategies based on performance. Generally, you’ll find this model to be more expensive than monthly retainers but have a high yield of returns, as it is designed to give you the most efficient and effective return from your SEO investment.
SEO Philippines: Frequently Asked Questions
SEO (Search Engine Optimization) is a sub-discipline of digital marketing that improves a website’s ability to appear on search engines like Google, Bing, and Yahoo. Millions of searchers use Google alone daily, so SEO is considered one of the most profitable marketing channels (with a 16X return on investment).
