html-cheat-sheet-for-beginners

HTML Cheat Sheet for Beginners

HTML Cheat Sheet for Beginners

Trying to remember every HTML element is like trying to remember all of your personal information, credit card, bank account numbers and your password for social media, email and ATM card. It is not only impossible but a waste of valuable time.

Launching a Google search will yield a result for at least 30 different browser tabs which will make the process of learning HTML tedious and inefficient.

If you want to learn HTML web development, your best option would be to use an HTML cheat sheet. You won’t be alone; even experienced web developers find themselves using an HTML cheat sheet once in a while.

We have prepared an HTML which you can use as your immediate resource when you are studying HTML or other programming languages such as CSS, JavaScript, and PHP.

Download .PDF

html-cheat-sheet-beginners

Document Summary

<html> </html>

This tag appears at the root element or the beginning and end of an HTML document. When you see this tag, it means the webpage is in HTML format. All of the other page markups will be featured between the beginning and ending tags.

<head> </head>

Includes information such as specific page, title tags, metadata, plus links to scripts and style sheets.

<title> </title>

The title tag identifies the title of the page. Search engines use the title tag to scan and index. Users also use the title tag when identifying the main topic of each page.

<body> </body>

Body tags guide users on the types of content they will see and read.


Document Information

<base/>

This is called the Base URL. An example of a Base URL is www.YourWebsite.com. You need this to identify all the relative links in your document. The Base URL is especially valuable if you use many internal links.

<meta/>

Metadata details key information about the page. This includes a description of the page’s content, the author, the published data, keywords, and information that are usually hidden.

<link/>

This is used if you want to establish relationships with external pages, documents, and style sheets.

<style> </style>

This HTML element details information on the document style and typically defaults to CSS.

<script> </script>

This particular HTML element contains all scripting information, including links to external scripts. You can also use this element in the body in order to generate great content.


Document Structure

<h1..h6> </h1..h6>

These tags represent the first six headings of a page. H1 is the most important and consequently, H6 is the least important. These elements describe the contents on a page.

<div> </div>

This element is called a generic container. It is used to identify a page section or a specific block.

<span> </span>

This HTML element represents the inline section which is sometimes referred to as the block container. It is used to group styling elements.

<p> </p>

A foundational tag which organizes paragraphs of text.

<br/>

Establishes a line break similar to the carriage-return of the typewriter. You can use this to segment texts that have to be placed in different lines. Think of a section whereby personal information is entered one on top of another line.

<hr/>

If you want to create a change of topic on a page, you will need this element.


Text (+ Formatting)

<strong> </strong>

Use this element to emphasize strong points on your content.

<b> </b>

This is another option to emphasize key points in your content; ideal for driving attention to important words.

<em> </em>

These are called emphasis tags and as the term implies is used to emphasize text and phrases that could be presented in the italicized format in some browsers.

<i> </i>

You can use this element to use italics without adding other forms of emphasis such as bold tags. This element is used to emphasize names and terms.

<tt> </tt>

This tag is no longer supported in HTML5. It was used to display text identical with those of a typewriter’s.

<strike> </strike>

Another tag that is no longer supported in HTML5; it was used to strike through text or phrases.

<cite> </cite>

If you want to cite references in your content, use these tags.

<pre> </pre>

This tag creates mono-space or text written with whitespace inside the element.

<del> </del>

Use this tag to identify a section of text that was just deleted.

<ins> </ins>

Identifies a section that was inserted within a document.

<blockquote> </blockquote>

This tag is used to group long paragraphs and quotations that were cited.

<q> </q>

If you have shorter quotations, use this tag instead.

<abbr> </abbr>

Create abbreviations while making its full content available.

<acronym> </acronym>

Not supported by HTML5. This tag was used to create abbreviations with the addition of acronyms.

<address> </address>

Authors and writers need this tag to display their contact information.

<dfn> </dfn>

This tag is used to introduce an inline definition within the body of the text.

<code> </code>

Referred to as the code text, it displays code snippets.

<font> </font>

No longer supported by HTML5, this tag was used to color fonts the traditional way.

<sub> </sub>

If you want to subscript text such as shrinking it and setting it a half-line lower than the previous text, this is the HTML tag that you should.

<sup> </sup>

This is the superscript text where you want to place the text a half line higher than the previous text.

<small> </small>

Tag stands for small size text. It is used in HTML5 to reduce the size of the text. It may also be used to identify information that may no longer be valid, accurate, or relevant.

<bdo> </bdo>

This tag is called bi-directional and identifies which text should be read opposite to the previous text.


Links (+ Formatting)

<a href=””> </a>
Used as an anchor text for a hyperlink.

<a href=”mailto:”> </a>
You can use this link to retrieve an outgoing message for a specific email address.

<a href=”tel://###-###”> </a>
If you want a link to a phone number clickable, use this tag.

<a name=”name”> </a>
This tag is an anchor that can bring users to identified document elements.

<a href=”#name”> </a>
Use this anchor link to bring users to a specific div element.


Images (+ Formatting)

<img/>
Use this image tag to add and display image files.

src=”URL”
This tag is used to display the URL of the image that you want to display.

alt=”text”
You need this alternative text tag to help explain the content of the image to search engines and site users.

height=””
Provide details on specific image height in terms of pixels or percentages.

width=””
Give information on specific width in pixels or percentages.

align=””
Represents the alignment of the image relative to the text elements you can find on the page.

border=””
Identifies border thickness.

vspace=””
Identifies spacing that is found on the top and the bottom of the image.

hspace=””
Represents spacing on top or the bottom of the image.

<map> </map>
Advises your users that you have an interactive image with areas they can click unto.

<map name=””> </map>
Identifies the name of the map that is linked to the image and the map.

<area />
Identifies the area of the image map.


Lists (+ Formatting)

<ol> </ol>

Use this tag to create numbered or lists that are shown in a sequential order, preference or priority.

<ul> </ul>

This tag is used to create a bullet list without having to place emphasis on order of importance.

<li> </li>

Identifies each item on the list that has to be presented in bullet or number format.

<dl> </dl>

This tag is used specifically for list items definitions.

<dt> </dt>

Use this tag to define a single term within the body’s content.

<dd> </dd>

This tag is used to describe the defined term.

How it looks

  1. Uno
  2. Dos
  3. Tres

  • 340g Chicken
  • 56g onion, sliced
  • 115g grape tomatoes

Vegetarian
Summer Pasta
Cheesy Bean Enchiladas
Quick Dinner
Special Burger

Download .PDF

Forms (Formatting and Attributes)

<form> </form>
This tag is called the form element. It creates a form which details how it will run based on attributes.

action=”URL”
Referred to as the form action URL, it shows where the data will be sent whenever a user submits a form.

method=””
The method attribute describes the HTTP method (Get, Post) which instructs how to send the form.

enctype=””
This specific attribute shows how the form data will be encoded when information is sent back to the web server (for method=”post” only).

autocomplete
Indicates whether a form should include autocompleting on or off.

novalidate
Indicates whether the form should not be validated when it is submitted.

accept-charsets
Whenever a form is submitted, this element identified its character encodings.

target
Shows where to display the form response once it is submitted. It is usually one of the following _blank, _self,_parent,_top

<fieldset> </fieldset>
Shows the group of all fields found on the form.

<label> </label>
This field label shows the user what information to enter in a specific field.

<legend> </legend>
This tag is called the form legend. It functions as a caption for the fieldset element.

<input />
This tag is called the form input attribute and identifies the type of field information that will be received from the user.

Input Type Attributes

type=””
Shows the field input type; usually including text, password, date-time, checkbox, password submit among others.

name=””
Identifies the name of the form.

value=””
Identifies the value or input field information.

size=””
Indicates the input element width with the use of characters.

maxlength=””
Indicates the allowed number of maximum input element characters.

required
This tag makes sure the <input> element is properly filled out before the user submits the form.

step=””
Indicates the legal number of intervals for an input field.

width=””
Indicates the width in pixels of an <input> element.

height=””
Indicates the height in pixels, of an <input> element.

placeholder=””
Tells the user what the <input? Element value should be.

pattern=””
Shows the regular expression which the <input> element gets checked against to make sure the user entered the correct information.

min=””
Indicates the minimum value allowed per <input> element.

max=””
Indicates the maximum value allowed per <input> element.

autofocus
Tells you if the <input> element comes into focus once the page loads.

disabled
Disables the <input> element found on the form.

<textarea> </textarea>
Indicates a large input of text for longer messages.

Select Attributes

name=””
Refers to the name for a drop-down combination box.

size=””
Indicates the number of available options in a drop-down box.

multiple
Enables user to make multiple selections.

required
Informs user that a value has to be selected before a form can be submitted.

autofocus
Informs user that a drop-down list will come into focus once a page loads.

<optgroup> </optgroup>
Indicates the complete grouping of available options.

<option> </option>
Identifies one of the options available in the drop-down box.

Option Attributes

value=””
Informs the user of the value of the option that is available for selection.

<button> </button>
Identifies the default selected option for users.

selected
Identifies the button users can use to submit options.

HTML Example

<form action=”action_page.php” method=”post”>

<fieldset>

<legend>Customer  information:</legend>

First name:<br>

<input type=”text” name=”firstname” value=”John” placeholder=”First Name”><br>

Last name:<br>

<input type=”text” name=”lastname” value=”Doe” placeholder=”Last Name”><br><br>

Favorite Guitar:<br>

<select>

<option value=”peavey”>Peavey</option>

<option value=”fender”>Fender</option>

<option value=”gibson”>Gibson</option>

<option value=”ibanez”>Ibanez</option>

</select>

Notes:<br>

<textarea name=”description”></textarea>

<input type=”submit” value=”Submit”>

</fieldset>

</form>

Download .PDF

How it looks

Customer information:

First name:

Last name:

Favorite Guitar:

Notes:


Tables (+ Formatting)

<table> </table>
This is called the table tag and shows all table related content

<caption> </caption>
The caption tag describes what the table is and what it contains.

<thead> </thead>
The table headers tag shows the user the type of information indicated in each column below it.

<tbody> </tbody>
The table body tag shows the table’s data or information.

<tfoot> </tfoot>
Table footers tag tells user all about footer content.

<tr> </tr>
Presents all the information that is included in a single row of the table.

<th> </th>
Shows the actual information contained in a single header item.

<td> </td>
Shows the actual information contained in a single table cell.

<colgroup> </colgroup>
Organizes a single or multiple columns for easy formatting.

<col />
Identifies a single column of information located inside a table.


Objects and iFrames

<object> </object>

Referred to as the object tag, it describes a type of file that has been embedded. This may be an audio or video file, PDF, and additional pages among others.

height=””

Indicates the height of the object in pixels.

width=””

Indicates the width of the object in pixels.

type=””
Indicates the type of media contained in the data.

usemap=””
Identifies the name of the client-side image map within <object>

<iframe> </iframe>
This tag includes an inline frame which will enable you to embed external information into a current document.

iFrame Attributes

name=””
Identifies the name of the <iframe>.

src=””
This refers to the URL source of the original document that is embedded inside the <iframe>.

srcdoc=””
This element contains the actual HTML content that is displayed in the <iframe> of the current page.

width=””
Identifies the width of your <iframe>.

<param/>
Adding extra parameters will help you customize the content of the <iframe>.

<embed> </embed>
This is called the embed tag. It functions as a container for another application or plug-in.

Embed Attributes

height=””
Identifies the height of the embedded content.

width=””
Identifies the width of the embedded content.

src=””
Identifies the source URL of the embedded external file.

type=””
Identifies the type of media file of the embedded content.

HTML Example

<object width=”400″ height=”400″></object>
<iframe src=”sample_iframe.htm” width=”200″ height=”200″></iframe>
<embed src=”file.swf” width=”200″ height=“200″></embed>

Download .PDF

HTML5 New Tags

<header> </header>
Identifies the header block for an individual section or a document.

<footer> </footer>
Shows the footer block for the individual section or document.

<main> </main>
Details the main content of a document.

<article> </article>
Indicates an article inside a document.

<aside> </aside>
Defines the content that is contained in a document sidebar.

<section> </section>
Defines the section block in a document.

<details> </details>
Details additional facts or information the user can either view or hide.

<dialog> </dialog>
Refers to a dialog box or window.

<figcaption> </figcaption>
This <figure> element is a caption that details the figure.

<figure> </figure>
This tag represents an independent content block that includes diagrams, photos, illustrations, and more.

<mark> </mark>
Shows the highlighted portion of text within the content of the page.

<nav> </nav>
Refers to navigation links that can be used in the document.

<menuitem> </menuitem>
Identifies the specific menu item that a user can get from a pop-up menu.

<meter> </meter>
Details the scalar measurement of a known array.

<progress> </progress>
Shows the progress of a task that is usually presented in a progress bar.

<rp> </rp>
Shows the text within browsers that do not support ruby annotations.

<rt> </rt>
Shows details of East Asian typography characters.

<ruby> </ruby>
Details a ruby annotation for East Asian typography.

<summary> </summary>
Includes a visible heading for a <details> element.

<bdi> </bdi>
Allows you to format part of the text in a different direction from other text.

<time> </time>
Shows the time and date.

<wbr>
Shows a line-break within the content.

Download .PDF

Collective Character Objects

&#34; &quot;          Quotation Marks – “

&#38; &amp;          Ampersand, or ‘and’ sign – &

&#60; &lt;                Less than symbol – <

&#62; &gt;               Greater than symbol – >

&#160; &nbsp;       A space (non-breaking space)

&#169; &copy;       Copyright symbol – ©

&#64; &Uuml;            @ Symbol

&#149; &ouml;          Small bullet – •

&#153; &ucirc;           Trademark symbol – ™

&reg; &#174;              Registered Trademark symbol –  ®

&phone; &#9742;     Black Phone – ☎

Download .PDF


how-to-start-a-blog-guide

How to Start a Blog: A Beginner’s Guide to Blogging

How to Start a Blog: a Beginner’s Guide to Blogging

You’ve probably had days when you wish you could share the ideas percolating in your head. You might even have had days when you came across someone else’s content and said to yourself, “I can write a better blog than this guy!” Maybe it’s time to put the tough talk into writing.

If you’ve thought about starting a blog, don’t stop there! There’s always room for another content writer on the Internet. You may even find that setting up a blog site is easier than writing.

This article might even be a longer read. We can help you set up your first blog site in 10 minutes.

If you’re serious about becoming a blogger, read on!

What Is A Blog?

A blog is an online platform which allows you to share your expertise, thoughts, and opinions on the Internet. It is derived from the word, “Weblog”. Think of it as your virtual diary that is accessible to everyone with an Internet connection.

Blogs are known primarily as text-based content. However, you can do what you want with your blog. You can add images, embed videos or include a chat service.

Most blogs have a comments section which allows readers to interact with the author. The comments section is a great way to build trust and loyalty with your audience. Ultimately, how your blog functions will depend on what you want out of it.

Why Start A Blog?

Generally, people start a blog to have a platform where they can air their views, opinions or share their knowledge with a targeted audience.

As the blog gains traction, the blogger realizes his/her love of writing can lead to new opportunities and career growth:

Generate Income

Can you make decent money as a blogger? The answer is “Yes!” In fact, for some bloggers, the money they make is more than just “decent”.

Establish Connections

Blogging is a great way to highlight your expertise. If you are consistently publishing amazing content, more people, including influencers would want to connect with you.

Change the Lives of Others

Blogging also gives you a medium to share experiences with other people. You may not know it, but your content could be helping people who are in similar dire situations as you were before.

Keep in mind that the Internet attracts more than 3.8 Billion people every day. That number represents 50% of the world’s total population! A blog that is properly managed can acquire millions of views and followers within a few years.

Do you need to be a professional writer to become a blogger? The answer is “No”. Blogging is writing but you don’t have to be formally educated in the discipline to become a successful blogger.

You can graduate from the most prestigious university with the highest GPA and multiple honors in Comprehensive Writing, but those qualifications will not guarantee blogging success.

The best way to describe blogging is that it combines the creativity of art with the precision of science.

Yes, you should avoid grammatical and spelling errors; cite references and organize your ideas properly. You should also learn a few SEO or Search Engine Optimization techniques such as the proper use of keywords to help your blogs get found on the Internet.

However, you should write in a manner that will engage, compel, entertain, and inform your audience. Your content should resonate with its readers.

Knowing how to write is one thing. Learning how to blog is another.

Toward the end of this article, we will show you how to write an effective blog.

What Are The Different Types Of Blogs?

Search remains the number one online activity. People love to search for information and blogs are among the best references. According to Nielsen, people spend 23% of their time on the Internet reading blogs.

The popularity of blogging has blown open the doors of opportunity for different types of blogs to proliferate on the Internet. Here are 7 popular types of blogs:

Personal Blog

Functions more like a personal diary; bloggers usually write about special interests, hobbies, and personal experiences.

Business Blog

Blogger writes about matters related to his business or work. The objective is to position the blogger as an expert and valuable resource in the industry.

Professional Blog

For people who intend to make blogging their primary means of livelihood; they build the blog as a site for generating different streams of revenues such as from ads and affiliate marketing.

Niche Blog

Focuses on a specific topic such as food, travel, politics, entertainment or fitness.

Reverse Blog

Content is provided by readers. A community blog is a good example. It invites guest bloggers to create content on a subject of interest. The blog owner will be tasked to moderate all published content.

Affiliate Blog

These are blog sites that provide product reviews in exchange for commissions.

Freelance Blog

Freelance bloggers are professionals who are tapped by other businesses to blog for their site. A freelance blogger may have a Business or Personal Blog that features a portfolio of his/her work.

Which type of blog is for you?


6 Benefits Of Blogging

For some, blogging started out as a pastime and eventually became a career. They realized it was an effective and efficient way of building a business. Instead of going around and distributing flyers or spending for press releases, they could promote their business from the comforts of their home while reaching a potential audience of billions.

What are the other benefits of blogging? Here are at least 6 of its standout benefits:

1. Enhances Your Reputation As An Expert

A blog is your platform to showcase your expertise to the world. Depending on your content, the blog could differentiate you from your competitors.

If readers find your content consistently informative, usable and relevant to their needs, you can firmly establish your reputation as an expert in your industry.

One of the key rules for blogging is to always write for your audience.

When someone clicks on your blog, it is because he/she assumes you are an expert who can provide answers to their problems or queries. That becomes your opportunity to tell the site visitor, “You’ve come to the right place.”

This is the reason why long-form blogs generate the best results. Long-form blogs are posts that exceed 1,000 words. However, research has shown that blogs that average 2,350 to 2,450 words rank the highest in Google.

Long-form blogs give you enough space to share your knowledge, experience, and expertise. You can break down topics into more sections for a more comprehensive discussion.

Although blogs that exceed 2,350 words might turn out to be a difficult read, nonetheless, it will be more informative and useful.

2. Drives Inbound Traffic To Your Website

Your business website is your office on the Internet. People who want to find you will click on your website link. That is easier said than done when there are more than 1.8 Billion websites on the Internet.

Blogging is one of the most effective ways of driving inbound traffic to your website. People who enjoy reading your content would want to know more about your business; its products and services.

A study by HubSpot showed that businesses that blog generate 97% more inbound links than businesses that don’t. The same study also revealed that 92% of the businesses were able to acquire a customer from frequent blogging.

Social media is a great medium for distributing blogs. Make sure that you always include a link back to your website. Followers who like your blog may decide to share it with their community. This will create more opportunities for people to discover your website.

Another way to get your blogs to drive more traffic to your website is to blog frequently. Blogging once a week is good when you’re starting out. You’re still trying to get your writing chops up while becoming more accustomed to a blogging schedule.

Eventually, you should pick up the pace and blog three to four times a week. A study by HubSpot showed companies that posted blogs 16 times a month generated 3.5 times more traffic than those that published only four blogs per month.

Remember, every time you post a blog, you give the search engine web crawlers a new page to index whenever someone launches a query that is relevant to your business.

3. Generates Leads For Your Business

Leads are the lifeblood of an online business. Companies are constantly looking for ways to improve lead generation because it helps them find new customers.

The great thing about blogs is that it is not an intrusive way of attracting interest. Great content will always entice followers. When they visit your website, chances are many will click on your calls-to-action. They won’t mind signing up for your newsletter or avail of the free e-book in exchange for their e-mail addresses because they love your content.

Leads are qualified prospects. The more leads you generate, the greater the probability of having successful sales conversions. You can turn over your leads list to the sales team where they can use e-mail marketing and outbound methods to convert them into paying customers.

Statistically, studies show that B2B marketers find that businesses that blog generate 67% more leads than businesses that don’t.

4. Facilitates Engagement

In order to sustain long-term success, it is not enough to merely look for new customers. You should also encourage brand loyalty from your existing customers.

The key to brand loyalty lies in your ability to build strong relationships with your end users. All relationships start at a common point: Engagement.

Great content will engage readers. They might be compelled to take action by leaving a comment or by reaching out to you. These are opportunities to initiate communication which may lead to new followers or subscribers.

Blogs are also sustainable; they are reusable and recyclable. You can re-post one of your high-ranking blogs three months after it was initially published and still get positive results.

You will have to update your content. Re-posting it a few months later will expose your blog to an entirely new audience and may help you generate more followers or leads.

5. Builds Streams Of Income

A blog can open the floodgates to different streams of income. You can earn from paid ads, sponsored content, and commissions from product reviews among others.

You might even be invited to guest blog at a community website or an aggregator website. Businesses who enjoy your content might offer you well-paying blogging projects for their respective companies.

6. Makes You A Better Writer

Writing is a learned skill. While you don’t have to take up formal courses in writing, you should still aim to get better at it. The best way to become proficient in a skill is through constant repetition.

The more you blog, the better you become at writing.

Writing gets hardwired into your system. It becomes second nature. You no longer have to figure out how to start or how to end a blog. Over time, you develop a style of writing that is identified with your blog.

As you gain more confidence in your writing, it becomes easier to produce three to four blogs that average 2,400 words in length every week.

5 Steps To Starting Your First Blog

Now that you know the different types of blogs and the benefits of blogging let’s get started on your first blog site!

Step 1 – What Will You Blog About?

When you’re thinking of starting a business, people will advise you to choose a product or service that is in high demand. That is why you have entrepreneurs who have no background in the culinary arts get into the restaurant business.

Some may succeed, but the majority will fail because they don’t know the first thing about running a restaurant business. Passion for eating does not qualify a person to become a restaurant owner.

Starting a blog is a different story. You just can’t blog on a niche you know absolutely nothing about just because it is in demand. For example, if you are not savvy with handheld tools but there is a demand for cordless drills, do you think you would be able to write a compelling blog about drill bits?

As we discussed in the previous section on the 6 benefits of blogging, people who go to your blog page expect to get opinions from an expert. You have to know the topic you are blogging about really well in order to become believable.

No matter how much research you put into a topic, it will not mask lack of proficiency. Your content will come across as contrived or mechanical instead of natural.

So what will you blog about?

Blog about something you know and love; blog about your passion.

When you blog about your passion, great things happen:

  • You won’t run out of ideas.
  • You won’t get tired as easily.
  • You will be able to connect with your readers.
  • You will keep blogging.

While you can make money out of blogging, don’t get into it with the immediate purpose of striking it rich. Going back to our example of blogging about cordless drills, how long before you get tired and run out of ideas?

Even if the cordless drill industry is a profitable niche, you won’t make money because the audience will not find consistent value in your content.

Step 2 – Choose a Blogging Platform

Once you’ve identified your niche, it’s time to choose a blogging platform. There are many blogging platforms you can consider such as Tumblr, Blogger or Drupal. However, WordPress remains the consensus top choice among web developers. After all, 74.6 Million websites (and counting) can’t be wrong.

There are many advantages to using WordPress:

  • It’s FREE! Unlike other blogging platforms, when you use WordPress you get access to free themes, layouts, and other features. All you need are a domain name and a web host.
  • WordPress is fast and easy to set up. Its interface is highly user-friendly and very navigable even for inexperienced website owners.
  • WordPress regularly updates its security measures which make its sites less likely to fall victim to malware attacks and hacking.
  • WordPress has plug-ins which allow you to customize the functionality of your website. As of last the count, there are 29,000 available WordPress plug-ins.
  • Should you experience technical issues with your website, don’t worry! WordPress has an amazing customer support team.

If you want to be in good company – CNN, Mashable and The New York Times all have the same content management system – then choose WordPress as your blogging platform.

WordPress has two versions of its blogging platform to choose from: Free and Self-Hosted.

The idea of having something for free is always enticing. This is especially true for entrepreneurs with limited start-up capital. You’d like to keep your spending to a minimum.

However, the idea of “free” when it comes to a blogging platform isn’t exactly as liberating as you think.

If you opt for the free version of WordPress, you will be subject to the following conditions:

  1. WordPress will own your blog name.
  2. Your blog will be subject to the rules and regulations of WordPress; they may prevent you from having paid ads on your site or they may place their own ads on your site.
  3. You will have no control over the type of content you publish on your blog.

With the free version of WordPress, your blog domain name will read as follows:

blogdomainname.wordpress.com

Do you know of any professional blogger who does not have his/her own blog domain name?

By opting for the free version of WordPress, you lose your independence or sense of identity.

So much for being “free”, right?

If you want to be taken seriously as a blogger, then you should approach blogging like a professional by having your own domain name like:

blogdomainname.com

Therefore, we strongly recommend choosing the self-hosted version of WordPress. You will have all the features and advantages of having a WordPress platform without any of the restrictions described earlier.

Will self-hosted entail costs?

Yes, but the costs are minimal. Once you go with the self-hosted version of WordPress, the next steps would be to look for your blog domain name and a web host services provider both of which require payment.

Your blog domain name will cost around $10/year. The cost for a web host services provider will typically range from $2 to $5 per month.

As you can see, the costs for setting up a self-hosted website are minimal. Spread out over a 12- month period, you will probably spend more on brewed coffee than on your self-hosted blog site!

Step 3 – Come Up with Your Domain Name

Now comes the fun part… coming up with your domain name!

What’s in a name? Or rather, what’s in a domain name?

A lot, apparently. Your domain name is the address of your blogging website. This is where your readers find you by clicking unto your Uniform Resource Locator or URL.

For sure, you’ve come across and clicked on thousands of URL’s like www.yourdomainname.com.

Choosing a good domain name is a crucial step in putting up your blogging website for a number of reasons:

  1. Your domain name will define your brand.
  2. It will create “first impression” to your website visitors.
  3. Your domain name can have an effect on your search rankings.

Essentially, you want a domain name that is closely associated or relevant with the type of blog site you want to set up. It should conjure the correct imagery in the minds of people who come across your URL. Of course, it should be very easy to remember.

Here’s an example. If you decided to put up an e-commerce website for pet care products, which domain name would work better?

  1. petcarehealth.com
  2. rover011212andlarrie0406174.com

If you chose “a”, then you’re on your way to a successful career selling dog food, cat biscuits and everything else pet lovers need.

However, if you chose “b”, then you’re the only person who knows Rover and Larrie were born on 12 January 2012 and 6 April 2017 respectively. Good luck finding customers with that domain name!

Although coming up with a domain name should be given thought and purpose, keep in mind that there is always the possibility of your domain name being taken.

The best thing you can do is to come up with a list of potential domain names and rank them in order of priority. The best case scenario would be to have your preferred domain name with the “.com” extension which is universally popular and memorable.

If the “.com” extension for your domain name has already been taken, you can also opt for other extensions such as “.net”, “.biz” and “.org”. While anyone can use these domain extensions, be advised that some of these are associated with specific types of organizations.

For example, “.net” is associated with technology companies. “.org” is associated with non-profit organizations.

If you find that your preferred domain name has been taken, our best suggestion would be to register a new one. Assuming “.com” is no longer available and you decided to go with the “.biz” extension, similar domain names can lead to confusion:

www.pethealthcare.com or www.pethealthcare.biz?

So to sum up, here are our simple rules for choosing a domain name:

  1. Be unique; don’t go generic –bigboycomicbooks.com is unique. www.comicbooks.com isn’t.
  2. Keep it short –adonisgym.com is short. www.curlsgetthegirls0987booyah.com isn’t.
  3. Make it easy to remember –abcgenerics.com is easy to remember. www.prescriptionRX482999pills.com is not.

Now, let’s talk about your web host services provider.

Step 4 – Find A Good Web Hosting Services Provider

A web host company manages servers that run on different operating systems like Linux and Windows. The servers allow you to connect to websites on the Internet. An Internet user who wants to view a website will need a browser to access its contents.

There are hundreds of web host services providers. Choosing the right one is important because the speed, functionality, and stability of your blogging site will depend on the reliability and capability of your web host.

Your web host will be the home of your domain name. All of the files and contents of your blog site will be stored with the web host.

Think of the web host as a commercial mall and you are leasing space with it for your business. You pay a fee and the web host will make sure interested parties on the Internet can view your content.

The domain name will serve as your business address on the web host platform. Once you sign up with a web host services provider, you will be given an IP address. This is presented as a series of numbers such as 789.123.45.678.

However, since people have a hard time memorizing large numbers, the IP address will just be represented by your URL name like in our previous example, www.pethealthcare.com.

So how do you choose your web host? It all starts with what your blogging website needs. Here is a checklist of questions you can use to help you find the best web host for your blog:

  1. What are the technical specifications of your website?

It should be safe to assume by now that you are going with WordPress. You just have to confirm with the web host if it can accommodate the requirements of WordPress which most providers can.

  1. What are the security and data protection protocols of your website?

Will your blog site have a page for retail? If so, you will need security protocols in place to protect confidential data such as credit card numbers. The web host you choose should be able to support high-level security requirements.

  1. Will you require a domain email?

A domain email is more professional than a generic email. If you were corresponding with clients, yourname@pethealthcare.com comes across as more professional than yourname.pethealthcare@yahoo.com.Web host service can provide you with multiple emails for your team.

  1. What is your expected volume of data?

Higher amounts of data; those with images and videos, will require more storage capacity than text-based data.

Hopefully, our checklist has narrowed down your choice of web host services to a few providers. The question now shifts to, “How do you qualify them?”

Here is a criterion you could use to qualify your final choice for web host:

  1. Cost –Even if you have a budget set aside for your web host, don’t hesitate to spend a bit more to get the services you need for your blog site.
  2. Customer Reviews –Customer reviews provide reliable social proof on the best and worst web host providers in the industry. Read as many as you can and rank the ones with the best reviews.
  3. Customer Support –You want your blog site accessible 24/7. Thus, it only makes sense that the web host has customer support that is available 24/7. It should also have multiple points of contact from e-mail to chat support.
  4. Security –Data can be captured by cyber-criminals whether it is in transit or in storage. Make sure the web host provider has security measures in place to guarantee the protection and integrity of your data and stored files.
  5. Backup Support –If your blog site gets hacked, you might end up losing all of your files. Since you never know when hackers are going to strike, choose a web host company that includes daily, automatic backup support for your files and data.

Now that you know how to choose a web host, we’ll make the selection process easier for you by recommending three of the best service providers for the WordPress blogging platform:

hostgator

HostGator

HostGator has been serving WordPress since 2007 and is considered one of the best web hosting providers by WordPress for businesses. It has provided web hosting services for more than 8 million clients and is widely known for their easy installation and 24/7 customer service. HostGator will give you a 99.9% uptime guarantee.

bluehost

Bluehost

If longevity is a criterion, Bluehost should be your web host. They have been in the business since 1996 and is officially recommended by WordPress as a service provider. Bluehost has been perennially rated the #1 web host for small businesses because of its excellent site speed, highly-accessible customer service and numerous giveaways for added value.

siteground

Siteground

Siteground is another web host that is highly recommended by WordPress. The company has data centers in the U.S., Europe, and Asia and provides users with interesting features such as built-in WordPress caching, GIT version control, CDN and automatic upgrades. Siteground is known for its speed, excellent customer service and for having secure data encryption measures in place.

You can’t go wrong with any of these web host service providers especially with a WordPress as your blogging platform. Visit their websites and see which one will fit your needs and budget.

Once you’ve selected your web host, it’s time to set up the domain name for your blog. And it’s easy! Simply follow this procedure:

  1. Go to the website of your preferred web host.
  2. Choose the hosting plan offered by your web host.
  3. Enter the domain name of your blog site.
  4. Finish the registration process.

The arrangement of the registration process may differ from one web host to another but generally, these are the only four steps you need.

Step 5 –Installing WordPress and Styling It

It may take a few minutes for the web host to register your account. HostGator will notify you by email if you can set up WordPress blog site already.

Once you’ve received confirmation, you’re literally just one click away from installing WordPress!

  1. Log-in to your account.
  2. Go to “Control Panel”.
  3. If you’re using HostGator, click “Get Started with WordPress Today”. If you’re using Bluehost, click “Install WordPress”. In case, you can’t find WordPress in HostGator, scroll to “Software & Services” then click on “Quick Install”. Look for WordPress on the sidebar.
  4. With Bluehost, after you’ve clicked “Install WordPress”, you will find yourself on a new page. This is where you choose your blog destination URL. There will be two fields; one on the left and the other on the right. Choose the field on the right and enter your domain name (for example, pethealthcare.com)
  5. Log-in and gaze with awe and amazement at your new blog.

Congratulations! You’ve successfully set up your first WordPress blogging website. The next part should be fun… styling your WordPress blog site!

Styling Your Blog Site

WordPress offers thousands of beautiful and stylish themes which are design templates you can use to achieve the desired “look” of your blog site.

themes

How do you choose a theme for your blog? In terms of aesthetics, choose a design that is relevant to the subject matter of your blog. At the very least, the design should be associated with what your blog is about.

In terms of functionality, choose a design with the following specifications:

  1. Responsiveness – The design should be able to accommodate different screen sizes.
  2. Speed – If the load time of the design exceeds three seconds, look for another template. Test the load speed of the design by using Pingdom Web Speed Test.
  3. Design Customization – Choose a template where it is easy to introduce modifications in the design.
  4. SEO Ready – Check if the template is labeled “SEO Ready” or “SEO Optimized” in its description.
  5. Security Issues – Search for online reviews on the theme and find out if there are users who experienced security issues with the design.

Once you’ve found the theme for your blog site, the next step would be time to install it:

  1. Go to Admin.
  2. Scroll over “Appearance”.
  3. Click “Themes”.
  4. Click “Add New”, search for your theme.
  5. Click “Install” once you’ve found a theme.
  6. Click “Activate”

Now your blog theme is installed! You have a fully-functioning blog on the WordPress platform under your own domain name with a design template that best represents your chosen topic.

You probably didn’t think in your wildest dreams that you could set up your own blog page. And yet you did it! Now comes the part you have been waiting for: writing and adding your blogs to your site.

How to Add a New Post to Your Blog

The best thing about WordPress is that it has a user-friendly interface. It is highly-navigable. You can easily master the 5-step process of writing and how to publish a blog post on your site:

  1. Click “Posts” on the left-hand menu.
  2. Click “Add New”.
  3. Write the title of your blog on the Title Bar on the top of the page.
  4. Write your blog in the Text Box (the large space) below the Title Bar.
  5. On the far-right of the page is a Box Menu. It has settings which allow you to:
  • Save the draft of your blog.
  • Publish your blog.
  • Schedule the publication of your blog at a future date.
  • Keep the blog private so that only friends can see it.

If you want to see, edit or update the contents of your blog, simply go to “Posts”.

As good as a writer you are, there are ways to jazz up your blog so you can entice more readers to follow your blog site:

  • Adding Images

People are naturally drawn to images. They can also enhance your blog especially if the images you use are compelling and relevant to your topic.

  1. Position the cursor to where you want the image to appear on your blog.
  2. Click “Add Media” which is located above the Text Box.
  3. Click “Upload Files”.
  4. Click “Select Files”.
  5. Once you’ve found the image file, double-click it so that WordPress can upload it.
  6. Click “Insert into Post”, the image will be added to the location where you placed the cursor on your blog post.

add-images

  • Adding Links

Links refer to the websites you used to obtain facts and figures for your blog post. Adding links especially to well-respected authority sites is a proven way of enhancing the value of your content.

  1. Position the cursor to where you want the reference link to appear in your blog post.
  2. On the toolbar above the Text Box, click the icon the looks like a chain link.
  3. You will come across a pop-up box which has fields that you have to fill up:
  • URL – This is where you put the address of the website you want to link up to.
  • Link Text – Write the phrase which will be hyperlinked to the URL. A popular link text you’ve come across especially in product review sites is “Click Here”.
  • “Open link in a new window/tab” – When someone clicks unto your blog, keep him/her there! It is advisable to click this option so that the reference link will just appear on another window rather than replace your blog page.
  • Click “Add Link” so that it will be added to where you left your cursor on the blog page.
  1. If you want to link to a blog that you have already published, use the “Search” feature. Once you’ve found your old post, click on it so that it will become the reference link.

add-links

  • Adding Headers and Fonts

Headers are a great way to organize your blog. Basically, headers divide your blog into sections or topics. It makes it easier for readers to follow and understand your blog.

  1. Scroll to “Paragraph” on the toolbar.
  2. Click on the drop-down menu.
  3. Choose “Heading 1” for the first section of your blog page. Use “Heading 1” only once.
  4. Choose “Heading 2”, “Heading 3” for the subsequent sections of the blog.

headings

Using headers will also make it easy for the search engines to find and index your blog.

Your choice of font style can influence the tone of your blog or emphasize certain points that you want to come across strongly.

Changing the font style in WordPress is just like working on an MS Word document. The icons have the same symbols:

  • B – Stands for “Bold”
  • I – Stands for “Italicize”
  • U – Underlines your targeted text
  • A – When clicking on this icon, it will open a drop-down menu where you can change the color of your font.

Where to go from here: Growing Your Blog

Just like any other business, growing your blog and turning it into a success takes time and effort. The great thing about blogging is that the time and effort you need to put in goes hand-in-hand with what it takes to become a good blogger.

Consistency.

As we mentioned earlier, blogging like writing is a learned skill. You have to keep doing it to get better at it.

In other words, if you want your blog to grow, you have to keep blogging. In the section “6 Benefits of Blogging”, we shared the key statistic that you must blog at least 3 to 4 times a week or 11 to 16 days a month in order to drive more traffic to your website.

Here are 5 tips on how to become an effective blogger:

  1. Develop a writing schedule every day.
  2. For your topics, find out the concerns and needs of your audience. Remember, you are writing for them, not for yourself.
  3. Make your blogs simple and easy to understand. You are the expert; don’t expect your readers to be as knowledgeable as you are. In order to find value in your blog, they have to be able to appreciate its content.
  4. Keep your sentences short; 20 words per sentence should be the maximum.
  5. Keep your paragraphs short; 3 to 4 sentences per paragraph is ideal.

If you have the time, learn basic SEO principles such as the use of keywords for your blog. Keywords are the words and phrases that are most commonly used by people when they launch a search query.

Finally, add “About Me” and “Contact Me” pages. The About Me page is one of the most visited pages on a blog site. Readers who love your blogs would want to know more about you.

The Contact Me page will help readers who may want to reach out to you privately. It could lead to new business opportunities or simply a quick “thank you” for being such an awesome blogger!

Over time as your number of followers start to grow and your posts become popular, advertisers will reach out to you for ad placements, product reviews and/or endorsements. These are just some of the easy ways you can make money off your blog.

Thus, this isn’t the end of the article. This is the beginning of a wonderful career as a blogger!

Improve your blog search engine visibility through high-quality link building.

We offer on what we think we are expert in and not just becoming another SEO company. We build authentic relationships and provide exemplary results.

View our services


beginners-link-building-guide

A Beginner's Guide to Link Building - What is Link Building?

A Beginner's Guide to Link Building - What is Link Building?

what-is-link-building

Part 1

What exactly is “Link Building”?

why-link-building

Part 2

Why do you need link building?

definition-link-building-terms

Part 3

Definitions on the link building terms

how-link-building-changed

Part 4

How has link building changed over the years?

types-of-links

Part 5

Which types of links matter today?

approach-to-link-building

Part 6

Our evergreen approach to link building

tactics-and-strategy

Part 7

Tactics and Strategy

learning-resources

Part 8

Further learning resources in link building

what-is-link-building

Part 1

What exactly is “Link Building”?

Link building is the process of acquiring backlinks from other websites on the web with the purpose of improving traffic on search.

For example, let’s say you created a website that sells coffee. At first, nobody knows about it. But given you have friends who own coffee blogs, you request if they can give links from their blogs to an article you wrote about the types of coffee drinks.

link going article

The link on the coffee blog going to your article about coffee drinks is what SEOs called as, “backlinks” or “hyperlinks”.

There are two types of backlinks: internal backlinks and external backlinks.

On one hand, an internal backlink is a link to your page from another page within the same website. Your webpage links to your other webpage. 

internal backlinks

External backlink, on the other hand, is a link to your page from a page of another website.

A page from another website links to your webpage.

external-backlinks

What you are “link building” are external backlinks for your website.

why-link-building

Part 2

Why do you need link building?

First, search engines like Google uses links as a core ranking factor.

The websites that you see on Google when you type any keyword or phrase rank based on over 200 ranking signals.

Among these 200 plus ranking factors, Google uses links as a core ranking signal.

In fact, there is an algorithm by Google that places value on links and affects rankings of websites. It is called PageRank. Google uses it to look at how many websites linked to a page (quantity).

page-rank

In 2012, Google released Penguin which has now become part of their core algorithm –  that looks at the quality of links (more to that later).

Second, link building can drive referral traffic to your website.

Traffic is the lifeblood of your website. The more qualified traffic to your website, the more sales and more clients you generate for your business.

Referral traffic is a type of traffic that comes from another website. When you secure a link on another website, it gives another visitor an access to your website and visits it – thus, it generates a referral traffic.

Third, link building can possibly generate conversions.

A visitor sent from another website can possibly convert into a new customer or client. That means, more money to your business.

Fourth, link building enhances your branding.

When you get a link from a top publisher in your industry, it builds awareness of your brand. It associates you with other organizations and other entities.

For example, a link I acquired from Forbes can now be used as a social proof on my website. Thus, it enhances our branding as a link building company.

forbes-authority-link

Lastly, link building builds trust and authority.

Backlinks from highly credible websites can help your brand be acknowledged as a trustworthy and authoritative website.

For example, when you get a link from an .edu website, you know it is a link that other brands can’t easily acquire unless they have valuable information on their website worthy of being linked to.

In other words, links from edu,.gov websites can help your website gain trust and authority from perspectives of users and search engines. 

definition-link-building-terms

Part 3

Definitions on the link building terms

As you begin learning about link building, you’ll come across a lot of terms and jargons you will probably encounter in your readings about SEO.

Here are definitions of some essential link building terms that you need to know.

A. Backlink Profile

Backlink profile is a report commonly established by backlink analyzing tools to evaluate the site’s inbound links, anchor text distribution of those links and from what ads those links are coming from.

Below is an example of a backlink profile (report by Ahrefs).

backlink-profile

B. Anchor text

Anchor text is the user visible text of a link. It has the anchor element that contains an ahref attribute where the target of the link is placed.

Further reading: Anchor Text: The Definitive Guide

anchor textC. Linkerati

Linkerati are users of the internet who have the capacity to include a link from their websites to a specific page. Examples of linkeratis are bloggers, resource link curators and industry publishers.

linkeratiD. Link Prospect

Link prospect is a website or page intentionally found to acquire a link from. The link builder looks for the contact person and his/her email address on a link prospect, reach out to them, build a relationship and get a backlink.

E. Co-Citation

Co-citation refers to the similarities found between two webpages based on a third-party webpage that mentions the first two webpages in a correlation with each other. For example, Site A links to both Site B and Site C. Though Site B is not linked directly to Site C, Google can identify Site B is related to Site C.

F. Co-occurence

Co-occurence refers to the association of particular words and phrases in close proximity to the link. Below is an example.

co-occurence

G. No-follow and Do-follow

No-follow links have the rel=”nofollow” attribute applied (example: <a href=”example.com” rel=”nofollow”>This is a nofollow link</a>). It instructs search engines not to follow the link.

By default, any links without the nofollow attribute are do-follow links. There is no “dofollow” attribute in dofollow links.

Both nofollow and follow links contribute to rankings. As the late link building expert Eric Ward says,

I believe that any search engine with the goal of returning accurate results must maintain ultimate control over what it does and does not give credit to, and selectively choose the signals it values. And this includes rel=nofollow. I think it is perfectly reasonable to assume that any search engine can give credit to any link it wants to give credit to, if it feels there are enough signals to indicate it’s a credible link. And that means even if the link is nofollowed.

In my entire career I have never made a decision about whether or not I would pursue a link based upon whether or not that link would be followed or nofollowed.

I pursue links if I feel they will help my client reach a certain goal or objective.”

– Eric Ward

H. Domain Authority

Domain Authority is a search engine ranking score by Moz that predicts how well a par tic ular website will rank on search engine result pages (SERPs). The range score starts from 0 to 100.

Sidenote: There are a lot of metrics that are being used by SEOs to gauge a page or website’s authority and trust. Examples are Domain Rating and URL Rating by Ahrefs and Trustflow and Citation Flow of Majestic SEO. Moz’ DA’s has been common metric by a lot of webmasters and marketers because of its popularity.

how-link-building-changed

Part 4

How has link building changed over the years?

I started learning link building in 2012. The far majority of things that were effective in building links that help websites rank are either of these two things:

    • Use automated tools to insert links to relevant or irrelevant comment sections and forum boards.
    • Create massive amounts of spun articles and submit to hundreds of article directories with links to your commercial or informational pages using exact match anchor texts.

With that, you rank your website in a matter of weeks or days.

Now? You can’t see that magic move happen today. Links are now acquired through intentional and hardwork efforts.

What has changed? Enter Google Penguin.

Penguin 1.0 (April 2012)

It was released by Google to devalue and punish websites with manipulative backlink profiles and with low quality links.

Penguin 2.0 (May 2013)

This update on their link-centered algorithm is focused on targeting the entire websites’ backlink profiles, not just links pointing to their homepage.

Penguin 3.0 (October 2014)

This update was controversial, wherein Google admitted that a website cannot recover from the algorithm without an update. Therefore, many penalized websites have to wait for the next update to recover from their penalties.

However, it’s clear that the new update allowed many webmasters to recover.

Penguin 4.0 and real time (September 2016)

By this time, Penguin is now part of Google’s core algorithm. It’s now real time and granular. It means that a website will be penalized in near real time (if it gets unnatural link) as well as recover from penalty incredibly quickly (if bad links are disavowed or removed). The recovery and penalization of a websites becomes much faster than before.

No shortcuts. Link building today is done with patience, perserverance and hard work.

types-of-links

Part 5

Which types of links matter today?

There are only certain types of links that matter to your website. For a few reasons that:

    • Not all links are created equal.
    • Not all links will have a lasting impact to your website’s organic traffic.

The ones that you want to build are links that will drive traffic, will potentially generate leads to your business and will establish your website as a solid brand in your niche.

1. Topical Relevance

A relevant link can navigate a visitor to its desired destination page. For example, you have a webpage about sleep disorders, visitors on that page are specifically looking for information about sleep disorders.

If you link to a page that is not related to sleep disorders or any health topics (let’s say insurance quotes), there is a low probability that a person will follow the link. It’s a pattern of behavior that speaks how important topical relevance is.

As a matter of fact, Google’s Reasonable Surfer Model reflects that not all of the links on a document are equally likely to be followed. Examples of unlikely followed links may include “Terms of Service” links, banner advertisements, and links unrelated to the document.

Go look for websites that are topically relevant to the page you’re building links to. The more relevant the page is (snoring to snoring for example, and not just snoring to health), the more valuable your link is.

2. Specific external links and not random

If you see a website that randomly links out to any pages, either irrelevant to theirs or pointing to product pages using commercial keywords as anchor texts like BestBuy Coupon Code, it’s a link that does no impact to the destination page.

3. Quality of pages being linked to

An article that includes other content formats like video and images are likely to receive more user engagements than a 500-word article without proper formatting and additional media files. The page may be hosted in a website that has a domain authority of 20 but has received social shares and has links pointing to it.

That’s a quality page people followed (and are more likely to follow your link if you acquire one).

There are a lot of things to cover

approach-to-link-building

Part 6

Our evergreen approach to link building

With over a hundred link building campaigns we’ve handled as a link building company, we have formulated and followed a process to build links consistently to our clients.

Whether you are working in an eCommerce t-shirt business or own a travel sports gear affiliate blog, the backbone of this evergeen link building approach holds true.

Phase 1

Learning / Discovery Period

Before working with clients, we understand their link building goals and their past link building efforts. By closely looking at their needs, we’ll know if they consider link building as a long term strategy or as a one-time off project.

We assess their backlink profiles, their existing resources in their website and their capacity to outpace their competitors given their website authority, branding, budget and size.

This phase focuses on learning about the client, their working style and the link status of their website.

Phase 2

Link Landscape and Content Inventory

We look at the existing linkers in the industry and determine what types of pages and topics they  are they linking to. This allows us to check if there are link opportunities available before we jump right in and create content for them.

Additionally, we audit the website and see if they have existing content assets that are underpromoted and underdeveloped. We improve them first and ensure we’re proud of promoting them to their target linkers.

Phase 3

Creating Content Assets

Content creation for links begins with ideation. Our starting point when looking for topics is intersecting linkable audiences to our client. 

highly-linkable-blb-audiences

These linkable audiences are proven to have the intent of linking to a website from their webpages. Therefore, creating content for them increases the probability that the content we produce can acquire high-quality links.

You can apply the same methodology whether you own a shoes eCommerce store or a time-tracking SAas company.

For example, if you own a window blinds company, you may not see a lot of enthusiasts that blogs about window blinds. So, writing an article about “10 tips about setting up window blinds” may not get a lot of links.

But putting a linkable audience in mind, you can create a linkable content for parents – for example, a parent’s guide for sun safety for kids.

Phase 4

Prospecting & Qualification

Both our prospecting and qualification processes are executed manually. Meaning, every page where a live link is hosted, was found through a manual search in Google, or by looking at client’s competitors’ backlink profiles or checking curated online posts for a list of blogs we can reach out to. 

We use tools like Ahrefs to find blogs while at the same time, manually look for the right contact person and his/her email address.

Lists of link prospects are added continuously until we have accumulated hundreds of link opportunities for one campaign.

Quality control for links found is also critically important. We look at relevance, content quality of the website, and use metrics such as Moz DA, SEMRush estimated organic traffic graph or Ahrefs’ DR to determine the page or website’s authority and trust.

Until lists of link prospects are filtered accordingly, that’s the only time we proceed to the next phase.

Phase 5

Outreach

Content creation, prospecting and link qualification is only half of the battle. Outreach is the second-half. This is when our linkable audience decides whether the content is good enough to link to from their webpages.

All our outreach campaigns aim to get our content seen and be linked which means that the emails we pitched should be opened, be responded and webmasters will be the engaged until they’ve decided to link to the content piece.

Relationships are monitored and strengthened, as they can be maximized for future client campaigns within the same vertical.

Phase 6

Monitoring

All outreach conversations are regularly monitored to check for any live links. We do this both manually and with the help of Monitor Backlinks.

Note: Ahrefs has a new backlinks feature but can take days before links are , especially for small websites with not content yet.

Going deeper, if you have access to your client’s GA data, go and check if they have improved their organic traffic over time. We’ve seen clients that gain immediate effect, some takes months to get results.

tactics-and-strategy

Part 7

Tactics and Strategy

As you go along with your journey of building links, you’ll find common questions in the SEO community such as, “What are the best link building strategies in [state the current year]? ,or “What are the common trends and tactics to follow in link building?”.

Everyone is always on the lookout for new link building strategy or tactic. As if an old link building tactic is never come to use anymore and that requires a new thing for a replacement.

I believe in this:

It’s not the new tactic, trend or strategy in link building that matters primarily, it’s the right types of links that an SEO or link builder should focus on.

Only those new link building tactics will become effective if they aim to get the right types of links.

Certainly, there are a lot of link building tactics that you can try and test out but not all of which can be applied for your website. You should ask the following questions:

    • Does this link building tactic fits for my brand/website?
    • Do I have the resources to accommodate and execute this link building tactic?
    • Do the links produced will impact my website for short-term or long-term?

“The links that people are most likely to follow are the ones that end up carrying the most weight.” – Bill Slawski, on Google’s Reasonable Surfer Patent

learning-resources

Part 8

Further learning resources in link building

Ahrefs’ Noob Guide to Link Building – covers skills that you need to acquire links for a particular website and answers to questions about the future of link building.

PointblankSEO’s The Complete List to Link Building Tactics – a good starting resource for people wanting to know different link building tactics you can test out for your website.

Backlinko’s Definitive Guide to Link Building – includes case studies of link building that gives you an overview of how each of the link building tactic is executed.

Kaiserthesage’s Email Outreach Templates – a solid list of exact email templates you can use with ease for your outreach campaign.