link-building-reasons-business-owners

9 Reasons Why Business Owners Should Invest in Link Building

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9 Reasons Why Business Owners Should Invest in Link Building

Search engine optimization proves to a viable channel for getting traffic (visits) to your website targeting people who are either looking for products or services (commercial or ready-to-purchase keywords) or information related to your industry (informational keywords).

Getting visible in search engines isn’t easy as before. In 2010, all you need to do is to create a website, optimize your pages for search crawlers and build thousands of links in less than a day. Then, RESULTS!

Those days are long gone.

It takes a strategy to compete with other businesses for your target keywords. You need to improve your website’s content and user experience to better engage your visitors. You need to optimize your pages so search engines can crawl and index them (check this resource if you’re not familiar with them). Lastly, you need to build relevant and high-quality links to your website.

Link building requires investments. But before you say “I don’t want to invest in that”, let me give you 9 reasons why you need to invest in link building.


outsourcing-link-building

10 Outsourcing Link Building Mistakes Made by SEO Agencies

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10 Outsourcing Link Building Mistakes Made by SEO Agencies

I’ve seen and heard SEO agencies complain about their experiences with their previous outsourced link building agencies. Instead of helping them achieve their clients’ goals, they did the opposite – worst is, they get their clients’ websites penalized due to their acquired low-quality/spam/irrelevant links.

The question is, how did they get into trouble? Did they have the fault over those problems?

Believe me or not, the answer is YES. Once you outsource your link building work to other companies and/or freelancers, you take accountable to that.

Now, here are the top 10 mistakes SEO agencies make when they outsource their link building tasks. Prevention tips for each mistake are also included to help you avoid any future problems or issues with outsourcing.