What is Local SEO?
Local SEO is a sub-discipline of search engine optimization that focuses on improving the local visibility of a brand within a geographic location.
While it may have similar optimization strategies to organic SEO, including meta tags optimization and link building, it requires unique methodologies to be visible not only on local search engine results pages (SERPs) and also on Local Map Packs, where other local businesses compete with you.
Our local search marketing team gives you an edge over your competitors by utilizing Name, Address, and Phone Number (NAP optimization), Google My Business optimization, and local optimization of your website.
By applying these local SEO fundamentals, you’ll gain the desired relevance your website needs to rank for your target local keywords. Contact us to get started with your local SEO campaign.
We’ve helped great brands reach new heights.
What is Covered in Our Local SEO Services?
Local On-page SEO
Take advantage of basic localization of your website’s content and place local keywords on important places such as title tags, meta descriptions, H1 and H2 tags, and more. These give you leverage to rank better for natural search engine results pages (SERPs) and get the local market share your competitors won’t. With simple on-page SEO, you can get results faster for local search performance.
Name, Address, Phone (NAP) Optimization
Your business name, address, and phone number (NAP) are crucial elements for a local SEO campaign. These will help Google better understand your business, specifically in your target location. SharpRocket has the resources to carefully place these three elements on your website to improve its local relevance.
Local Link Building Campaigns
Link building for local businesses is different from a traditional link building campaign. SharpRocket has over 20+ years of SEO experience to help you secure local link placements on websites in your target city or location. Whether from a travel blog, national news website, or a local institution or organization, we gain links your competitors won’t, so you can quickly improve local rankings.
Google My Business Optimization
By integrating your business into Google MyBusiness, your customers can see where your store is. There is also an opportunity for your local business to appear on Google MyBusiness Map Packs, which adds more local visibility for your target customers. Our search team can help you complete all the necessary information about your Google My Business and optimize it for better search performance.
Content Creation and Promotion
We create and publish local-specific resource guides and blog content that answers commonly asked questions of your local customers, from “where to go in {insert location” to why {product} is important in {city}”. We develop top-of-the-funnel and middle-of-the-funnel content to serve people with solutions of information. All these create more brand awareness and funnel people through your next offer - product or service.
Why Local SEO Matters?
Placing your store in a prominent location with high foot traffic and providing customers with the best offers and services allows you to gain new customers in your target area.
While that may be sufficient for some local businesses, if you’re somebody who wants to scale up your operations and get bigger local reach, local SEO service is an investment you shouldn’t be taken lightly.
With customers searching for the best place to eat nearby or wedding stylists they need for upcoming weddings, any brick-and-mortar business must take advantage of this behavioral change in customers.
Through local SEO, businesses can improve their visibility by appearing on natural local search engine results pages (SERPs) and local map packs. They get to reach their target audience whenever these customers search for products or services locally. This translates to more website traffic, leads, and foot-traffic customers.
Optimizing your website and content with local keywords gives you an advantage in targeting highly-specific searches from people ready to buy your products or services. This means you won’t need much to persuade them with your offers, but by simply showing on SERPs, you get the benefits of putting your brand as their top-of-the-mind brand for their solutions.
Local SEO also helps build trust and credibility for businesses, as you can solicit customer reviews and make them appear to potential customers, giving you more legitimacy of your products or service and your service. Positive customer reviews, and ratings can enhance the reputation of your customers and encourage trust among them.
Whether you want to increase the rankings of your mom-and-pop shop or your national brand targeting specific locations, local SEO is a cost-effective marketing strategy that will yield 10X results for your business.
Local SEO Services FAQs:
How much does your local SEO service cost?
Our local SEO services start at USD 1,500. It is a monthly retainer, a minimum of 3 months. These would allow both parties to see results in a reasonable timeframe.
Full-scale SEO services, which include technical SEO, on-page SEO, content creation, and link building, start at USD 5,000 monthly.
If your website has covered technical SEO and on-page SEO, our SEO experts can gain relevant backlinks to increase your search traffic. Learn more about our link building services.
What do your local SEO services include?
Our link building services include link gap analysis, link prospecting, content creation for resource guides and external content assets, and outreach initiatives.
For full-scale SEO services, the execution involves technical SEO, page speed optimization, on-page SEO, SEO audit, content writing, and link building.
Local SEO Services Quick Guide
Local SEO is based on the fundamentals of organic SEO but focuses on a location or geographic area.
You also have to consider competing in the natural search engine results pages (SERPs) and jumping against other local businesses in Google MyBusiness Local Map Packs. These give you a solid combination and complete local SEO campaign to get a larger share of local search customers.
Yes, doing local SEO is worth it for local businesses.
If your website gets thousands of local searches every month, and suppose you have 10% of these people showing up on your store (foot traffic), that’s a huge volume of new customers you can cater to with your products or services.
Local SEO helps many local businesses get new customers without spending more on paid advertising like Facebook Ads.
You have to put foundation and local relevance on your website, and it will eventually have a higher yield on investment for your business.
Follow the three core fundaments of local SEO: Name, Address, Phone Number (NAP) optimization, Google My Business Optimization, and Local Optimization of your website, including getting local-based backlinks.
All these are powerful combinations for a local SEO strategy that will get you to see immediate results for your local website within three months or less.
Typically, it will cost you USD 500 to hire a freelance local SEO specialist here in the Philippines or hire an agency with a minimum of USD 1,500 for a full-package local SEO campaign.
