What is Local SEO?
Local SEO is a sub-discipline of search engine optimization that focuses on improving the local visibility of a brand within a geographic location.
While it may have similar optimization strategies to organic SEO, including meta tags optimization and link building, it requires unique methodologies to be visible not only on local search engine results pages (SERPs) and also on Local Map Packs, where other local businesses compete with you.
Our local search marketing team gives you an edge over your competitors by utilizing Name, Address, and Phone Number (NAP optimization), Google My Business optimization, and local optimization of your website.
By applying these local SEO fundamentals, you’ll gain the desired relevance your website needs to rank for your target local keywords. Contact us to get started with your local SEO campaign.
We’ve helped great brands reach new heights.
What is Covered in Our Local SEO Services?
Local On-page SEO
Take advantage of basic localization of your website’s content and place local keywords on important places such as title tags, meta descriptions, H1 and H2 tags, and more. These give you leverage to rank better for natural search engine results pages (SERPs) and get the local market share your competitors won’t. With simple on-page SEO, you can get results faster for local search performance.
Name, Address, Phone (NAP) Optimization
Your business name, address, and phone number (NAP) are crucial elements for a local SEO campaign. These will help Google better understand your business, specifically in your target location. SharpRocket has the resources to carefully place these three elements on your website to improve its local relevance.
Local Link Building Campaigns
Link building for local businesses is different from a traditional link building campaign. SharpRocket has over 20+ years of SEO experience to help you secure local link placements on websites in your target city or location. Whether from a travel blog, national news website, or a local institution or organization, we gain links your competitors won’t, so you can quickly improve local rankings.
Google My Business Optimization
By integrating your business into Google MyBusiness, your customers can see where your store is. There is also an opportunity for your local business to appear on Google MyBusiness Map Packs, which adds more local visibility for your target customers. Our search team can help you complete all the necessary information about your Google My Business and optimize it for better search performance.
Content Creation and Promotion
We create and publish local-specific resource guides and blog content that answers commonly asked questions of your local customers, from “where to go in {insert location” to why {product} is important in {city}”. We develop top-of-the-funnel and middle-of-the-funnel content to serve people with solutions of information. All these create more brand awareness and funnel people through your next offer - product or service.
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The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best SEO campaigns you can ever get.
Our SEO services start at $2K per month.
Why Local SEO Matters?
Placing your store in a prominent location with high foot traffic and providing customers with the best offers and services allows you to gain new customers in your target area.
While that may be sufficient for some local businesses, if you’re somebody who wants to scale up your operations and get bigger local reach, local SEO service is an investment you shouldn’t be taken lightly.
With customers searching for the best place to eat nearby or wedding stylists they need for upcoming weddings, any brick-and-mortar business must take advantage of this behavioral change in customers.
Through local SEO, businesses can improve their visibility by appearing on natural local search engine results pages (SERPs) and local map packs. They get to reach their target audience whenever these customers search for products or services locally. This translates to more website traffic, leads, and foot-traffic customers.
Optimizing your website and content with local keywords gives you an advantage in targeting highly-specific searches from people ready to buy your products or services. This means you won’t need much to persuade them with your offers, but by simply showing on SERPs, you get the benefits of putting your brand as their top-of-the-mind brand for their solutions.
Local SEO also helps build trust and credibility for businesses, as you can solicit customer reviews and make them appear to potential customers, giving you more legitimacy of your products or service and your service. Positive customer reviews, and ratings can enhance the reputation of your customers and encourage trust among them.
Whether you want to increase the rankings of your mom-and-pop shop or your national brand targeting specific locations, local SEO is a cost-effective marketing strategy that will yield 10X results for your business.
Other SEO Services We Offer
Full SEO Campaigns
Make SEO one of your most profitable marketing channels. We drive quality leads by making you more visible on search.
Link Building Services
We manually build trusted links that rank landing pages and money pages for brands. You only pay when you get links.
Shopify SEO
From on-page SEO and technical SEO, to strategic link building. We’ll grow your revenue, by turning your collection pages into organic traffic magnets.
White Label SEO
Keep costs and risks down by hiring a white label SEO agency to handle your SEO operations. We deliver quality SEO services at friendly rates.
Content Marketing
“Good content” is not good enough. Clickbaity content won’t last. From writing to content promotion, we build you branded assets that can outperform the top-ranking content in your industry.
Digital PR
Become a thought leader in your industry through expert commentaries, and data-driven digital PR campaigns. We get links from top-tier publications and news websites.
SEO Consulting
Get real actionable advice and SEO recommendations to get your website unstuck so you can grow your search traffic to the next level.
Google My Business Optimization
Appearing on organic search result listings isn’t enough. For local SEO campaigns, getting the first clicks comes from ranking your Google Business Profile on Google Map Packs. Our team of SEO consultants and specialists leverage both placements to give your business maximum visibility. Here’s how we do it step-by-step:
Claim and Verify Your Listing
Our Google My Business (GMB) listing process starts by validating your business information so that it appears in local searches and Google Maps results. Your listing should be complete and include all the necessary details about your business, including your Business Name, Address, and Phone Number (also known as “NAP”).
Optimize Business Information
Allow users to see precisely what your business is about and how you can best serve them. So you should upload high-quality images (not stock photos), input operating hours, and select the correct business categories to enhance your listing’s effectiveness and rank on Google Map Packs.
Manage Reviews and Ratings
A big part of optimizing your Google My Business is soliciting customer reviews. Getting positive and negative reviews demonstrates the authenticity of your business and customer engagement. It also helps influence your customers’ purchasing decisions, as they can see how your offers affect them.
Update Google Business Profile
Google Business Profile Optimization is not a one-time work. You must post updates, promotions, and events directly to your profile. This shows Google that you’re doing your best to make fresh content. All these posts could drive more traffic to your website as people see your business is still in operation.
Importance of NAP Consistency
A few things majorly impact your local SEO success—one of which is NAP consistency. Let’s look at why it’s critically important for local SEO:
Strengthen Online Identity
From a local SEO perspective, the most important details of your business – Business Name, Business Address, and Phone Number are consistent across local citations and directories. It signals to Google that your profile is associated with all these entities, strengthening the online identity of your local business.
Avoiding Duplicate Listings
Duplicate or incorrect listings can negatively impact local SEO. Use tools like Whitespark, Moz or other local citation management services or tools to monitor and correct inconsistent listings. Keeping a clean digital footprint improves search performance and makes it easy for Google to see the uniformity of your business details.
Build More Local Citations
A strong presence across trusted directories, like your ability to gather as many local citations and directory links as possible, like Yelp, Yellow Pages, Linkedin, and many more. Ensure all citations match your GMB Profile to maximize ranking potential. The more consistent and quality citations you have, the more your local presence will strengthen.
Impact on Customer Trust
Optimizing your Google Business Profile and getting citations isn’t only for SEO purposes. It also helps your customers contact you directly and avoid confusion when searching for business. A conflicting address or phone number can cause you to lose customer trust. Make sure your citation details are consistent with your business NAP.
Local SEO Outsourcing in the Philippines
Whether you’re a Filipino business trying to make a name for yourself or a foreign business looking to expand your reach by being more visible in your state, city, or town, SharpRocket has all the means to achieve your business goals. Here’s why outsourcing to a local SEO agency like SharpRocket is a strategic alternative move:
Cost-Effective Solutions
This is on top of the list, as you get expensive rates from proposals from our Western counterparts, compared to outsourcing local SEO to the Philippines, where you get similar or even higher quality services at friendly rates. So, you can keep overhead costs down and get more profits for your pockets.
Expertise in Local Search
Filipino SEO experts understand the local market and search trends. Our knowledge of consumer behavior, language, and search preferences enables us to continuously invest in improving our local SEO strategies. You’ll definitely recognize Jason Acidre, Glen Dimaandal, and Venchito Tampon as some of the leading international SEO experts.
Scalable SEO Services
Growth comes with scalability. Outsourced teams can handle local SEO for multiple clients—if you’re an SEO or digital marketing agency, you get more done in less time compared to doing it in-house. Plus, it could bring flexibility to your business without any resource constraints.
Focus on Core Business Activities
Running a business takes a lot of mental work and operational responsibilities. If you outsource local SEO to any Philippine SEO agency, you’ll bring your A-game to the next level, as you can focus your precious time and resources on core business activities.
Local SEO Campaign Components
Location-Based Landing Pages
You can’t rank without a dedicated landing page to represent you on a 1:1 basis for your desired search terms. To rank for local keywords, your domain must have a webpage that talks directly about the keyword. So, if you want to rank for “roofing services in Houston”, a webpage must heavily speak about the subject matter.
Reputation Management
SEO isn’t just about rankings; it’s about building a brand that includes managing your online reputation through review responses, social media engagement, and customer feedback. It helps improve the overall branding of your local business, driving more branded searches—a new SEO strategy to increase website rankings.
Local Schema Markup
This is an overlooked area for optimizing local websites. At SharpRocket, we help you add structured data (schema markup) to help search engines better understand your business details. This also enhances search viability with rich snippets like star ratings, operating hours, and contact hours, ultimately improving CTR and user engagement.
Optimize Local Webpages
Most SEOs forget the fundamentals of SEO, which include prominently placing your target keyword in meta tags, H1s, and the first sentence and including variations of your target keyword to rank your local webpage for secondary keywords. This increases the overall traffic the web page could acquire from search results.
Tracking and Analytics in Local SEO
If you can start measuring performance, you can improve it—the same goes with local SEO campaigns. Here are ways to track success for local SEO:
Measuring Search Performance
Analytics tools like Google Search Console and Google Analytics help you quickly track your website’s search rankings and traffic. You can filter them by source and landing pages that best indicate where you get traffic or which pages contribute most to your website. We provide our clients at SharpRocket with monthly SEO reports to help them see the progress of our local SEO campaigns.
Monitoring Customer Actions
With Google Business Profile and local SEO tools, you can track customer actions such as direct phone calls from business profiles, direction requests, and website visits. Understanding user behavior helps refine marketing strategies, better capture your target local audience, and adjust tactics based on real data insights.
Conversion Tracking
All this data can only be measured if we track leads and conversions. Tools like call tracking and form submissions help provide measurable insights. Then, optimizing them becomes more feasible to improve the quality of leads or remove some friction to capture more inquiries or calls.
Competitor Benchmarking
Our local SEO experts analyze competitor analysis to help us refine local SEO strategies for our clients. We don’t have to reinvent the wheel—as there’s a reason why Google ranks competitors’ pages for keywords. Local competitor analysis for determining link gap, content gap, and site audit—are all smarter marketing decisions.
Local SEO Services Quick Guide
Local SEO is based on the fundamentals of organic SEO but focuses on a location or geographic area.
You also have to consider competing in the natural search engine results pages (SERPs) and jumping against other local businesses in Google MyBusiness Local Map Packs. These give you a solid combination and complete local SEO campaign to get a larger share of local search customers.
Yes, doing local SEO is worth it for local businesses.
If your website gets thousands of local searches every month, and suppose you have 10% of these people showing up on your store (foot traffic), that’s a huge volume of new customers you can cater to with your products or services.
Local SEO helps many local businesses get new customers without spending more on paid advertising like Facebook Ads.
You have to put foundation and local relevance on your website, and it will eventually have a higher yield on investment for your business.
Follow the three core fundaments of local SEO: Name, Address, Phone Number (NAP) optimization, Google My Business Optimization, and Local Optimization of your website, including getting local-based backlinks.
All these are powerful combinations for a local SEO strategy that will get you to see immediate results for your local website within three months or less.
Typically, it will cost you USD 500 to hire a freelance local SEO specialist here in the Philippines or hire an agency with a minimum of USD 1,500 for a full-package local SEO campaign.
