If you’ve covered your technical SEO and on-page SEO, you need a more scalable link acquisition strategy to boost your online rankings and get more online revenue.
Sometimes, you get stuck with the same old link building strategies that used to be working but won’t take you any more to the next level of SEO growth. You probably need some fresh eyes to give you insightful solutions to your current link building systems, methodologies, and strategies.
Whether you’re an in-house SEO manager or agency owner, you’ll benefit from link building consulting services by Venchito Tampon, CEO of SharpRocket.
Venchito has garnered extensive experience in all aspects of link building. From having worked as an in-house link building specialist of a top SEO agency in the US, executing link building campaigns for different clientele.
To where he is today, managing a global link building agency, SharpRocket, with a proven track record of collaborating with a wide-ranging clientele, including Fortune 500 brands, rapidly growing SaaS startups, and MSMEs.
Thought Leadership and Branding in Action
This is where your brand shows up when you rank first on Google.
What is Link Building Consulting?
Link building consulting is an SEO service where clients seek guidance from trusted experts in search engine optimization. These link building consultants possess extensive experience and a proven track record of helping clients achieve the next level of search growth by building relevant, trusted backlinks to improve rankings and visibility on search engine results pages (SERPs).
“I run an SEO agency and we’re always looking for the newest and most effective ways to build backlinks. We hired Venchito for some link building consulting to see how we can reduce our dependency on guest posting and get more backlinks to our content. I was extremely impressed by his deep understanding of link building. With just a 1 hour training, Venchito was able to point out some holes in our link building processes and helped to dramatically improve our content marketing approach. I’ve read all the blogs (Backlinko, Moz, Neil Patel, etc) and taken all the courses, but Venchito still had a lot of unique tips and tricks that I’ve never heard before. Honestly I can’t recommend his link building consulting enough.”
– Jeff Oxford, Founder, 180 Marketing
How to Hire Link Building Consultants?
While there are no official certifications and requirements for link building consultants, clients must consider critical success factors when choosing a consultant.
Industry Thought Leader
The best link building consultants aren’t only good practitioners of their craft and have the passion and love of sharing their ideas and valuable lessons in an SEO community. With that, you’ll know exactly what they desire to give more than what they get, showcasing the value they can provide to the table.
The best link building consultant has been invited to different SEO events, like conferences, training, workshops, and meetups. He takes These opportunities to share his best practices with a community hungry for SEO learning.
Mentions and Features in Reputable Media Outlets
Getting featured in reputable media outlets is serious proof of the expertise and experience of a consultant. Those popular media outlets have researched to see how good these SEO consultants and speakers are before they reach out to them for interviews or media features.
Check your preferred link building consultant's background and SEO portfolio or speaker profile and see if he has been featured on a few media outlets you’ll recognize.
Positive Client Testimonials and Reviews
A good link building (SEO) consultant has a legitimate business on his own, whether an SEO consulting firm or an SEO agency, regardless of its size, handling a clientele of different or similar industries.
Look for Clutch, GetCredo, or Moz's recommended list of SEO agencies, or even a quick search on their Google Business Profile to see what their clients say about their services. You’ll find honest reviews that can help you assess whether they fit the job.
The Reputation of the Agency They Work With
Whether the SEO consultant is working in-house or owns an SEO agency, you have to see the reputation of the agency he is working with. Beyond certifications, you should see case studies and a list of clients they’ve worked with and been helping to grow their search traffic.
Link building consultants must have various experiences working for clients of different sizes, types, industries, contexts, and content assets. These would give him enough data and patterns to help you in your current SEO context. It is a plus if he has a similar industry of client he has worked with.
When is it time to get a Link Building Consultant?
Companies usually hire link building consultants to work on issues that hinder them from accomplishing the next level of search traffic. While most of these can be solved by their in-house SEO professionals, it is best to seek outside help from people who’ve been building backlinks every day in the trenches.
In reality, link building is sometimes the most neglected part of search engine optimization, given that most resources are available to consume and quickly apply what has been laid out. While it’s easy to learn and apply link building, it’s a different story when the challenges and roadblocks to getting link placements.
That requires hands-on, real-life experiences and strategies that have worked effectively. A company can take things to the next level through link building consulting services.
If you need more convincing, here are some considerations to know when is the right time to get a link building consultant.
Stuck with current search traffic
After covering technical SEO and on-page SEO, there is still much work to do. Link building is what separates your site from your competitors. As others could replicate most search optimizations, backlinks aren’t executed equally.
Not all websites are willing to give links to two websites with similar niches. Relationships and content value will determine whether you’ll get those backlink placements. The one with a solid outreach template and innovative link building idea wins and dominates the industry.
Unscalable link building strategies
Most SEO agencies have repeatedly documented and systematized processes to expect good quality output among their SEO specialties. One that isn’t easy to organize is link building.
Many variables come into play, i.e., tools to use, outreach templates, niche differences in link prospecting, and other more pertinent factors that will need flexibility for your systems. Here, you need a link building consultant to give you scalable link building strategies your SEO team can use to build consistent quality links.
Traditional systems and methodologies
Gone are the days when you could take a website from the ground up to position #1 with hundreds of exact-match anchor texts. If you do that again today, your site will immediately reap manual and algorithmic penalties.
Most SEO agencies and enterprise SEO teams have old traditional systems they still use up to this day. This is when you need the best link building consultant, like Venchito Tampon, to give you fresh, innovative ideas and attack link building with creative means.
Tweaks and improvements that yield a bigger impact
Sometimes, SEO teams have robust link building systems and strategies in place, and they only need a few adjustments to improve their processes. Here, you need a link building consultant to check your systems and see what you could improve for better quality results.
Whether improvements are on your backlink prospecting, link qualification, content creation, and outreach, minor tweaks in each area can produce leaps and bounds in your campaign’s conversion rate.
How Much Does It Cost to Hire A SEO Consultant?
Venchito Tampon’s link building consulting services start at $100 per hour. You can allot this time to answer your questions, bring a case study, or have a strategic brainstorming session.
Our industry link building consultants have a higher rate than the usual SEO consultants, given their mastery of the craft. While other consulting services are relatively cheaper, that said, you decide based on your actual link building needs rather than on budget alone.
Link Building Consulting Services FAQs:
What does your link building consulting include?
Our link building consulting services include the time to deliver the value of answering questions you (your team) may have. It is best to prepare all these questions beforehand so you can maximize the time allotted.
You can also share any relevant case studies, documents, and systems so our CEO, Venchito Tampon, can look at them, see any improvements, and quickly discuss them during the link building consulting session.
Can we get you as our resident link building consultant?
Yes. You can schedule a bi-weekly or monthly consulting session with our CEO, Venchito Tampon.
If you’re looking for a long-term consulting service, it is best to have a longer agreement to save consulting costs, like six months to a 1-year contract. Our SEO agency provides some discounts for longer link building consulting services.
Will you provide systems and outreach templates as part of your SEO consulting?
Depends on the agreement. But this would cost a higher rate, as we have to give our blueprint and systems to your SEO team. That said, we provide systems and outreach templates to any SEO agency or in-house SEO team who needs our assistance.
How can we get started?
Leave us your information on our contact form and schedule a strategy call before filling it out.
Link Building Consulting Quick Guide
A link building specialist is an SEO specialist by profession whose main objective is to acquire relevant backlinks to a website.
May it be a freelance, in-house SEO, or agency work, a link building specialist’s role includes backlink prospective, vetting these links, sometimes called “link building qualification, creating content, and executing an outreach campaign.
The purpose of link building is to improve pages’ online rankings and their visibility for their target keywords and other variations of keywords on search engine results pages (SERPs).
Link building starts at $1500 if you work with SEO agencies. If you hand it over to an in-house or freelance link building specialist, it could go higher or lower.
That said, link building is an investment; you don’t have to take it for granted as it could be a main differentiator of your site over your competitors.
Yes, link building is a skill. It requires constant practice and acquiring new strategies and systems to master the craft of link building.
Link building can improve the online rankings of the business, particularly for ranking the homepage, category pages, and blog content. These are all pages that contribute to generating online revenue for the company.
Link building salary in the Philippines ranges from Php18,000 to Php30,000. Other link builders have higher wages going up to Php60,000.
To measure link building success, an SEO specialist must look at the impact of links on its destination pages.
You can use tools like Ahrefs to see improvements in rankings for its target keywords in search engine results pages (SERPs).
What you should avoid in link building are irrelevant, spammy websites.
Be aware of those domains with links from crappy sites that manual or algorithmic penalties have hit. Check the domain first before talking to them for any potential backlink opportunity.
The importance of link management is organizing all contacts and processes and making it easy to replicate for other team link-building specialists.
By organizing everything, you won’t confuse one contact for another client. This improves efficiency and streamlines the operations of the entire link building (SEO) team.
