What is Real Estate SEO?
Real estate SEO is a digital marketing discipline of optimizing a real estate website to appear on search engine results pages (SERPs) through proper keyword research, technical health, on-page, content, and link building.
By solely focusing on the correct foundational SEO elements, you enhance your website’s ability to rank for commercial keywords that can help increase leads and sales to your real estate agents and brokers.
SharpRocket provides a tailored-fit real estate SEO solution that matches your target city, location, or country, with more than a decade of SEO expertise in building quality, relevant backlinks to see faster lead generation results.
Starting on the top spots on search engine results pages.
Real Estate SEO Services
We help build your SEO foundation through our managed and complete search engine optimization services. See below what caters to your needs.
Link Building Services
SharpRocket’s flagship service to increase relevance and trust signals to your website through authority backlinks. All these are to maintain and dominate rankings in your target local real estate search engine results pages (SERPs). We develop the strategy from the ground up to publish linkable content assets that attract passive links.
Search Engine Optimization Services
We provide complete search optimization of your real estate website - from taking care of your technical health to regular link audits. We use time and tested, tailored-fit SEO strategies to drive early initial traffic and get quick SEO wins. Our full-scale SEO services are one of the in-demand SharpRocket digital marketing services.
Local SEO
Our local SEO services optimize your website for designated cities, states, or small countries by targeting local-specific keywords for landing pages while optimizing your Google Business Profile for greater local map pack visibility. We transform your real estate business into regional domination by working on these powerful optimizations.
Content Marketing
We publish data-driven and industry guides as top-of-the-funnel and middle-of-the-funnel content. Then, we utilize proper internal linking to pass authority and relevance signals to your main landing pages. This is all integrated into a cohesive content marketing strategy we do for every real estate client. We excel in both content creation and promotion.
Why Real Estate SEO Matters?
With the global Internet rising in both developed and uprising countries, purchasing behaviors will continue to change as they primarily base their decisions on what they see on the web. At most, a home buyer will start his choices with a query on a search engine.
Even so, getting more particular information about which brand is best based on his preferences, features, and context will add to his major home-buying decision.
Imagine your real estate or home agent website is at the top of the list on Google’s search engine results pages (SERPs). Think of what you can accomplish with that greater visibility your competitors can’t easily access without having a real estate SEO agency to support their online marketing efforts.
You are spending X amount of money on paid advertising, which costs too much from your margins even to have at least one good sale. Though it’s a huge ROI, what if you can take the same number of leads or inquiries for your home and land selling with a few thousand spent on organic lead generation?
That’s where real estate SEO comes in. It is a process of drawing attention to your real estate business without bothering potential clients with recurring video or image ads. They come to you at the right time they are deciding to purchase a home – searching for commercial keywords on Google.
Start investing in our SEO services at SharpRocket and see the compounding ROI results from your SEO investment: increase brand recall and loyalty by appearing on top of Google’s SERPs.
How to Choose an SEO Agency For Your Real Estate SEO?
Like any fake real estate brokers, there are also fake-til-you-make-it types of SEO agencies. Be wary of these companies as they sabotage your entire real estate website. So, how do you choose the right SEO agency for your real estate business? Let’s find out.
SEO Expertise and Experience
Having a knowledgeable and experienced SEO agency or consultant to work on the search engine optimization of your website is crucial in bringing tons of leads to your business. You don’t want to ruin this decision, so ensure you ask for case studies, testimonials, and any other proof they’ve done great work for their past clients. Fortunately, if you find one within the real estate niche, it will help you consider highly for the right real estate SEO agency.
In-house SEO capabilities
You don’t want to outsource SEO to a middle-man consultant who would also outsource it to someone else. Ask for the in-house capabilities of your hand-picked SEO agencies before getting them to work on your real estate SEO. Be more investigative by asking about their processes and reports to help you see if they can deliver search traffic performance and eventually get the ROI you deserve for your real estate business.
Execution Matters
In over a decade of SEO experience, I’ve found that most SEO consultants are simply working on creating a list of SEO recommendations that won’t move the needle for SEO performance. Let alone half of them can indeed be executed. Seek for an SEO agency that does run (and is capable of) implementing their recommendations with their team. They can collaborate with your in-house content marketing team/SEO specialists, but mainly, they’ll be the ones to apply all their SEO recommendations.
Budget & Resources
Do not expect $500,000/month traffic value from SEO if you invest $5K/month. It’s not going to happen, particularly in the real estate industry, where dozens of real estate brokers are investing $50K/month just purely on link building to dominate and maintain their current rankings. Ask your CMO or SEO Director for the proper budget and investment. This will help determine the right SEO strategy that fits your business, beating up against your competitors, so you can get the highest ROI possible.
Fresh out of the oven.
Real Estate SEO Guide
Real Estate SEO Services FAQs
How to do SEO for real estate websites?
1. Optimize Your Website for Search Engines: Make sure your real estate website is optimized for search engines by addressing factors like page titles, meta descriptions, header tags, and loading speed.
2. Research and Use Keywords Effectively: Research the keywords that potential buyers and sellers in your area are searching for, then incorporate them into your website content wherever possible.
For real estate, some of the top keywords you might want to target include things like “real estate near me”, “homes for sale”, and “apartments for rent.”
3. Create High-Quality Content: Provide potential buyers and sellers with helpful resources like blog posts, videos, or e-books on topics related to real estate in your area.
You can initially cover content topics such as:
- Advice on buying or selling a home
- What to look for when selecting a real estate agent
- Tips on how to prepare your home for sale
- How to find the right mortgage lender
As you continue to create content, your goal should be to provide insights and advice to help readers take action.
4. Create a Mobile-Friendly Website: Ensure your website is mobile-friendly so it can be accessed easily on all devices. Mobile-friendly websites provide a better user experience and perform better in search engine rankings.
Statistically, most people now use mobile devices to view websites, so your website must be optimized for those users.
5. Build Links and Network: Building links can help increase traffic to your website and improve your ranking in search engine results pages (SERPs). Start by building relationships with local professionals and influencers in the real estate industry.
You can also contact your area’s bloggers, industry associations, and even real estate agents. Building relationships with these people will not only help increase awareness of your business, but it will also help you gain backlinks from high-authority websites relevant to the real estate industry.
How to write a real estate article with good SEO?
Start by researching keywords related to your topic and incorporating them into the article.
Ensure to include relevant images and videos, as this can help engage readers and improve the article’s ranking in search engine results pages (SERPs).
Break up text with headings and use subheadings throughout the article as well. This will make it easier for readers to scan the content and for search engine algorithms to crawl the article.
Include internal and external links within the article, as this will help direct readers to other areas of the website or other helpful resources.
Lastly, optimize the article for social media by including share buttons and other forms of content that can be shared easily on various platforms.
By following these steps, you should be able to create a real estate article with good SEO that can help increase your website’s ranking in SERPs and ultimately drive more traffic to your website.
How much money should real estate investors spend on SEO?
Real estate investors should allocate at least 5-10% of their monthly marketing spend on SEO. This will depend on the size and scope of your operations, but giving a percentage to SEO can help ensure you have the necessary resources to optimize your website, create content, and build links.
The money spent on SEO should be used to hire a team of experienced professionals, such as a website developer, content writer, and link builder, who can help you create an effective marketing strategy that will reach your target audience.
What is the best SEO tool for real estate?
Numerous SEO tools are available for real estate professionals, but one of the best is Ahrefs. This powerful tool can audit your website’s performance, identify potential problems or issues with content or structure, and get high-quality backlinks.
Ahrefs also provides valuable insights into keyword research and competitive analysis. It is a comprehensive solution for real estate professionals looking to optimize their websites and improve their rankings in search engine results pages.
In addition, Ahrefs can track the performance of your competitors’ websites, helping you identify new opportunities and stay ahead of the competition. With its powerful features and easy-to-use interface, Ahrefs is an essential tool for any real estate investor who wants to maximize their online presence.
In conclusion, SEO is an invaluable tool for real estate professionals and investors looking to gain visibility in the industry. By investing in the right tools and resources, they can optimize their website, create content that resonates with their target audience, and build links to increase their ranking in search engine results pages. With a comprehensive SEO strategy, real estate professionals can gain the edge they need to stay ahead of the competition.
Does AirBnb use SEO?
Yes, Airbnb does use SEO to improve its visibility in search engine results pages.
Airbnb invests in various strategies to build links and optimize its website for users and search engines. This includes creating content relevant to the platform’s target audience, developing an effective keyword strategy, and building links from other reputable sites.
When you visit Airbnb’s resource center, they even provide some guidelines for their hosts on how to rank higher in search engines. This includes thinking like a guest and how they would search for homes, doing keyword research thoroughly to improve content creation, and finally, learning how other hosts do their SEO.
By taking a comprehensive approach to search engine optimization, Airbnb can reach its target audience and increase its visibility in the digital world. Ultimately, this helps Airbnb boost bookings and revenue for its hosts.
