What is Financial SEO?
Financial SEO pertains to optimizing the sites in the financial industry to appear higher in the search engine results pages (SERPs). Financial companies include insurance companies, forex brokers, crypto exchanges, banks, and hedge funds.
By focusing on technical health, optimizing Your Money Your Life (YMYL) content, and link building, you increase the likelihood of the financial website dominating its target keywords and achieving its search performance goals.
While regular search engine optimization is relevant to financial SEO, the significant difference is in the critical planning and execution of all YMYL content. Given the impact of YMYL content on its search users, Google is very keen on the information and only ranks what’s only factual and of value to its users.
Your Money Your Life (YMYL) content is pages that could impact a search user’s future happiness, health, financial stability, or safety.
With SharpRocket, we take care of each YMYL content, ensuring it is highly valued to users and well optimized through on-page means. When technical health, content, and links are taken care of, the likelihood of ranking for financial topics is higher.
Financial SEO Services
From complete search engine optimization offering to specific SEO services, you need:
Link Building Services
Finance is a competitive space where your competitors constantly build links to their most important pages. SharpRocket strives to build contextual links from trusted and authoritative sites to beat your competitors on search engine results pages (SERPs).
SEO Services Optimization
You can’t beat the SEO giants without a proper financial SEO foundation. At SharpRockt, we ensure the critical components are executed - from your site’s technical health, content marketing, and link bulding. All these are integrated to bring your site to the top of search and drive organic revenue.
Local SEO
If you’re hitting locally-targeted queries for your financial business, you have to leverage Google Business Page to rank in local map packs, and through other local SEO elements such as NAP (Name, Address, Phone Number), you’ll have more localized signals Google could give priority to your site’s local pages.
Content Marketing
The power of E-E-A-T, which serves for Expertise, Experience, Authoritativeness, and Trust, is more visibly seen in Your Money Your Life (YMYL) content, where Google is strict in assessing the quality of content, as this YMYL content has an impact on its searchers’ life. We hire financial authors to craft comprehensive content assets.
We Work With All Types of Finance Companies
Investment Advisory
As a financial company, you may seek concrete investment plans for your clients. At SharpRocket, we do the same but for your financial SEO. We implement robust SEO campaigns to put you in front of the right clients.
Financial Planning
We develop action plans to bring your financial website from zero to thousands of organic traffic through SEO fundamentals such as technical health, on-page SEO, content, and links.
Business Consulting
Going from point A to point B – you’ve done it well to help your clients meet their goals. You should see SEO as a long-term revenue driver that can significantly grow your financial company.
Retirement Planning
Your retirement planning services need a consistent influx of clients. That’s what we aim for with our SEO services allowing you to reap the benefits of a high-performing and ranking website that consistently attracts clients.
Estate Planning
Estate planning is the assurance that all work put into buying assets is taken care of. Like SEO, we help you ensure you’re growing the necessary content assets and building the future for your estate planning business.
Tax and Accounting
Financial statements and tax reports are an integral part of accounting, so much with how SEO reports are given to you. SharpRocket will provide detailed monthly reports on how your website performs monthly.
Why Financial SEO Matters?
Financial SEO matters if you want to sustain your business, like helping your clients get their desired return on investment (ROI) or simply helping them achieve their short-term financial goals.
Getting an influx of potential clients isn’t as easy as before. With many advertising agencies and brands competing for the same attention of customers, having one marketing channel where your leads have high intent of looking for financial solutions is a strong advantage.
Financial SEO – being the best driver of qualified traffic can help your financial company surpass its competitors’ rankings. SharpRocket’s seasoned SEO professionals can help establish your brand as a thought leader in your space by ranking for commercial and informational keywords your clients are constantly searching for.
On top of that, we drive you leads to grow your financial business even more. We strengthen your brand by associating it with relevant entities and partners through the power of link building (branding-based link acquisition).
SharpRocket is your financial services SEO agency that can match the expertise and experience you need to get your desired SEO outcome
How to Choose SEO Agency For Your Financial SEO?
Only some SEO agencies have a specific area of expertise to drive constant growth for financial companies. So, be selective with your agency of choice, which can help you grow your financial business. Here are some important considerations when hiring a financial SEO agency.
Expertise in Financial SEO
Different industries entail different search results, top-ranking competitors, and quality of content for financial SEO, which requires higher standards of planning and execution. Find an SEO agency with a roster of financial clients and actual case studies to show the growth from point A to point B. Better to ask if the SEO agency has enough capabilities.
Budget & Resources
Budget is no doubt an issue for your financial SEO. At most, it’s common to see USD 10,000 SEO budget minimum for financial companies. However, one thing to consider is the projections of returns you’ll achieve from your SEO investment.
SEO Process
Advanced SEO is becoming more complicated these days. The truth is the most effective SEO agencies know how to simplify their SEO processes to help their financial SEO clients understand how it works and how it could be more beneficial for their business. Simplifying it for better understanding is one of their core values.
Executive Reporting
Like your Chief Financial SEO (CFO) asking for accurate financial reports, so must be your in-house SEO team. Be careful with the SEO consultant or agency you engage with. Ask for their sample reports or see them on their SEO proposals. They must give you reliable and good SEO reports to show your site’s search and revenue performance.
Financial SEO FAQs
What kind of experience does Sharprocket have in Financial SEO Services?
SharpRocket has a dedicated team with years of experience in Financial SEO Services, having worked with various financial institutions and companies in the Philippines.
How does Sharprocket differentiate its services from other SEO agencies?
Sharprocket employs a unique approach tailored to the financial industry, understanding this sector’s sensitive and regulated nature. They utilize strategies that respect and comply with the regulations of the financial sector.
Can you provide case studies of successful financial SEO campaigns?
Yes, Sharprocket provides detailed case studies of previous clients, illustrating their approaches, actions, and results. You can request these from our team.
How do you measure the success of your SEO campaigns?
Sharprocket measures the success of its SEO campaigns using a variety of metrics, including organic traffic, rankings for targeted keywords, lead generation, and conversion rates.
What kind of communication and reports can I expect?
Sharprocket offers regular communication and comprehensive monthly reports detailing the performance of your SEO campaigns, insights, and strategies moving forward.
What is the cost of your Financial SEO Services?
The cost of Sharprocket’s Financial SEO services varies depending on the complexity and scope of the project. It starts at USD 1,500 for link building and USD 5,000 for full-scale SEO services. Contact us for a custom quote.
How long does it usually take to see results?
SEO is a long-term strategy. While some changes may lead to quick results, most SEO strategies with Sharprocket significantly improve organic rankings and traffic in about 3 to 6 months.
How do you stay updated with the changes in SEO algorithms and the financial industry?
Sharprocket team members are continuous learners. They keep themselves updated with changes in SEO algorithms through industry resources, webinars, and conferences. Similarly, they keep track of the financial industry trends and regulations to ensure compliance.
What happens if we want to end the contract?
Sharprocket has a client-friendly contract policy. Should you decide to end the contract, the terms and conditions, including notice period, payments, and data handover, will be discussed beforehand.
Financial SEO Quick Guide
What is SEO in banking?
Search engine optimization, or SEO in banking, is a marketing strategy to rank a bank’s website higher in search results. This is a crucial initiative if you want to boost your overall business and drive more organic traffic to your website.
A lot of customers today are turning to search engines to find products or services they are exactly looking for.
According to reports, around 57% of digital marketers believe that SEO effectively generates more traffic than other marketing initiatives.
There are different strategies involved in SEO. Therefore, it’s essential to assess your marketing requirements before you optimize your website. Banks need SEO because keywords like “banks near you” generate thousands of monthly searches in Google.
Potential clients who search for such keywords near your location are organic leads that can be converted into long-term clients depending on your consistency.
However, there are a ton of competitors that also appear in the search result pages that might take them away from you.
Optimizing your website with relevant content will help you get these quality leads to click through your site.
How can I promote my finance company?
To promote your finance company, you need the best SEO team to implement successful marketing strategies to boost your search ranking, especially on Google and Bing.
Based on the data, the number one website in search results for Google drives 33% of clicks on the page. On the other hand, the top three search results get 61% of the page’s clicks.
If your finance company doesn’t appear on the top 10 search results through the keywords that potential leads are searching for, just about 10% of the searchers will possibly go to your website.
Some of the strategies you can use to promote your company are:
- Keyword optimization. Performing keyword research is the first thing before you implement anything. This will help you determine the potential customers you are looking for. You can use Ahrefs or SEMRush to get a broad range of keywords that are potentially helpful in optimizing your bank finance company website.
- SEO blog writing. You need to provide the information searchers need to rank higher in SERPs. There are many topics to write about for banks, as long as it’s relevant and informative to potential customers. For instance, you can create a blog and publish it on your website every week with financial tips.
- Mobile-friendly website. Technically, this is not an SEO strategy, but having a mobile-responsive website is essential. This is a factor in search result ranking because most searchers use their mobile devices to make online queries. Internet users access websites and other digital content on smartphones and tablets. Your website should be easy to navigate to rank higher in search results.
Many users check their account balances no matter where they are, such as in restaurants, grocery shops, or other places.
For banks that don’t offer apps or online banking, it is vital to build a mobile-friendly website that is simple and easy to use.
If a searcher visits your site using a mobile device, the buttons, forms, and navigation bars should be visible enough for them to find easily.
How Do Financial Institutions Ensure They Get Top Searches?
Financial institutions need a solid strategy and the best SEO practices to ensure they get top searches. Using relevant data to tailor-make strategy for your clients while measuring the results to see where you can improve more is crucial.
When consumers search for banks, they often prefer local results to find the nearest bank in their area exactly.
Having a detailed list of the keywords that searchers use when looking for financial companies and banking products is the starting point when building an SEO plan.
Over time, tracking the conversions, traffic, and rankings from the keywords will help you customize your strategy to get better results.
Since most searches or queries for banks are focused on finding local services, you can target your SEO campaigns to get potential leads in your area before you put effort into competing beyond your market.
Why is SEO Important for the Financial Industry?
SEO is vital for the financial industry because it helps determine your real competitors, the best ways to stand out from the crowd, strategies to create a website and maintain excellent performance, and changes in your market’s search results.
From time to time, search results keep changing, and finance companies must keep up with those changes.
These changing search behaviors have a significant impact on your website. The ongoing challenges in how consumers engage with finance websites and search for local banks can affect your ranking and visibility.
More consumers also rely on online banking, and local banks should support irreplaceable customer relationships through AI-driven bots and apps.
