Generate More Leads With Our Construction SEO Services.
Many construction websites we’ve worked with are pretty outdated. Most webpages have slow loading times, poor mobile optimization, and minimal security measures, all affecting their SEO performance and branding. It doesn’t build the trust they need to convert their website visitors into customers.
And if you still rely on paid ads to get new clients, you’re missing out on another opportunity to generate leads for your business consistently (and which can maximize your profits as business owners).
SharpRocket has been in the industry for 10 years and has served multiple clients in the construction space.
One of the biggest pitfalls we observed is not leveraging local SEO to generate more leads with Google Business Profile and not correctly optimizing their service pages to target individual (1-to-1) keywords—two SEO strategies (among many others) limiting their growth in lead generation.
If you want to make SEO your most profitable marketing channel, send us your direct details or book a strategy call directly, and we’ll create a tailored construction SEO roadmap for you.
SEO Services for Construction Companies
Whether you need a scalable link-building campaign (50+ backlinks per month) or a entire SEO campaign done for you, we cover everything so you can focus on growing your construction business operations and other marketing initiatives.
Full SEO Campaigns
Customized roadmap from your current organic traffic to 3x to 10X goals of it. We help you generate leads consistently by ranking for your construction-related keywords.
Link Building Services
We build high-quality backlinks on industry-related publications, blogs, and news sites to give you a ranking edge for your target keywords. Sustain rankings with the help of Asia’s best link-building agency.
Shopify SEO
We rank your collection pages for buyer searches. From technical SEO to optimizing your collection pages to triple or 10x your organic search traffic and revenue, we deliver results other SEO agencies only dream of.
White Label SEO
Outsource SEO campaigns to grow your marketing agency faster without ramping up your hiring costs. We treat your clients like ours and show results in our white-label SEO reports.
Content Marketing
Create high-ranking, engaging, and informative content that deserves to rank in Google’s SERPs, and resonates with your target customers at different stages of the buying decisions or sales cycles.
Local SEO
We rank your Google Business Profile and website for different location keywords to create a massive acquisition of quality leads. Everything is covered for local SEO success, from local on-page SEO to building up your Google Business Profile.
SEO Consulting
Our SEO consulting focuses on delivering actionable strategies for hotel businesses. We analyze your website, identify opportunities for growth, and create a step-by-step roadmap to help you rank higher for location-specific keywords. With personalized guidance, you’ll have the insights you need to maximize your online bookings and traffic.
BOOK YOUR STRATEGY CALL
The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best SEO campaigns you can ever get.
We help brands scale through market-leading SEO, content, and digital PR.
Benefits of SEO For Construction Companies
Most construction companies excel at providing the highest quality of service or product delivery for their customers but they often struggle to attract consistent leads and maintaing a strong online presence. SEO is one of the marketing channels that can address these challenges. To explore this further, here are more compelling benefits of investing in SEO for construction companies.
Non-Instrusive. Just At The Right Time When Customers Need Solutions.
Marketing is uncovering value to share with your audience to increase brand awareness and get quality leads. It’s all about that. The best thing about SEO is it isn’t intrusive compared to paid ads, where it shows up every time the user engages on the platform—depending on the ad creatives and copy, it might distract people actually to engage with your brand. SEO does it the other way; it shows search results when potential customers are looking for solutions to their problems—they search.
Drive Consistent and Quality Leads
We’ve worked with many construction companies and found two marketing channels (one of which is not a marketing channel): referrals and outdated advertising like banners and tarpaulins. We’re in a digital age now, where potential clients and customers actively engage online. Search engine optimization provides a steady stream of qualified leads by ranking for search terms clients actively use—e.g., “Commercial construction services” or “blasting or coating equipment”. SEO is the way to go if you’re looking for a consistent flow of quality leads.
Compete Effectively with Local and National Brands
Outcompete other local and national brands by showing up in different parts of search results – Google Map Packs, organic search result listings, local service ads, and even PPC. All these help you avoid getting overshadowed by larger companies with bigger marketing budgets. SEO levels the playing field in the construction company as you compete with smaller budgets at a scale that brings 10 to 16X returns in revenue.
Get Lower Customer Acquisition Costs
Traditional marketing—print ads, billboards, or cold calls—can be expensive with minimal returns. If you want to lower your customer acquisition costs and sustainably increase your return on every marketing spent, SEO provides a cost-effective long-term solution. Without constant advertising spend compared to Meta Ads and PPC, where it stops generating leads after you pause your campaign, SEO creates a snowball effect of lead generation for your construction business.
Choosing a Construction SEO Agency
Many fly-by-night SEO agencies offer generic SEO campaigns that treat you like numbers. So make sure you find a construction SEO agency with a proven track record of delivering results-oriented SEO services so you can focus on growing your business. Here are actionable tips when choosing the proper construction SEO agency.
Industry Experience
SEO for construction differs from other industries as the business has longer sales cycles (mainly in B2B). This can change the SEO strategy, particularly how an SEO agency conducts its keyword research. Most of the keywords may not have have a higher search volume, but they are they are direct, high-converting, and speak directly to the pain points of their client’s target audience. This is just one example of nuances and unique points in crafting an SEO strategy that hits home for the construction business.
Tailored SEO Plans
“Customization” or “tailored fit” are easy statements to include on the agency’s website. However, the real deal is whether the construction SEO agency understands the business it is trying to market. As such, they treat their clients' websites as their own, allowing them to create a more custom SEO strategy to rank for terms like “residential contractors [city]” or “construction firms for commercial buildings,” all of which have the the highest potential to convert visitors into customers.
Simplified SEO Strategy
Many SEO agencies use technical jargon to confuse business owners. They try to overcomplicate the entire SEO process to sound highly professional or hide other deliverables in the SEO package to earn higher profits. Truly successful and caring SEO agencies simplify their approach to presenting SEO services to clients. The better clients understand the process, the easier it is for them to buy in, the more harmonious the partnership for the business will be.
Proven Results and Case Studies
Search engine optimization is about generating tangible client results—inquiries, leads, and phone calls. The proof is better than promises. So, look for construction SEO agencies that can demonstrate measurable success with businesses like yours. See their Clutch reviews, SEMRush Agency Reviews, and Google Business Profile—like how you qualify prospective suppliers, the same principle you should apply when looking for the proper construction SEO agency.
Local SEO for Construction
Construction companies often compete within small geographical areas. If you have several locations or even just have one, doing local SEO campaigns at an advanced level requires a simplified approach to SEO. Let’s look at how we run our local SEO campaigns for construction companies.
Optimize Google Business Profile
Google Business Profile is essential in local SEO. As it is one of the first places local searchers see in Google’s SERPs, having your business information pinned on it requires more attention. SharpRocket will optimize your Google Business Profile with complete business information, alignment with your site’s NAP, and review solicitation.
Local Business Schema Application
Schema.org microdata helps search engines understand essential parts of your website’s code. We’ll tweak your code to properly include your Business NAP (Business Name, Address, and Phone Number). It’s a more advanced local SEO your local competitors may have missed doing.
Location-Based Landing Pages and Blog Content
We optimize your existing landing page copy to target individual keywords (1 to 1s). SEO requires that you have dedicated pages for each keyword to rank it specifically for that – and shows the relevance of your page with respect to your target location. We also publish blog content to build your site’s topical authority and send rich signals to search engines to recognize your localized content.
Content Creation and Marketing For Construction Companies
While many SEO agencies fade their way into publishing generic blog content that doesn’t contribute to any business objectives of construction websites—as they only complain that the niche is too dull, there are a couple of SEO wins that any in-house SEO or SEO agency crafting the content can make it more strategic.
For instance, publishing buyer guides to provide information about the product’s features, options, advantages, and best scenarios where it could be used—are content assets helping website visitors make informed purchasing decisions.
Our team of content specialists and writers craft expert-led content assets at different buyer stages to expand your brand’s reach and increase monthly search traffic and organic revenue to your construction business.
Keyword Research and Optimization
Doing keyword research for construction companies must be strategic in the first place. Keyword research tools such as Ahrefs and SEMRush can only help if the SEO agency you’re partnering with with truly understands your audience—and all excellent business research starts with that.
We will understand your business from your target audience, product specifics, and unique value proposition in the industry. This will allow us to strategize the right keywords to target based on your business model (B2C or B2B) and create a topical map to organize topics and keywords to target for both landing pages and blog content.
It is an advanced SEO strategy that other SEO agencies don’t have the processes to start, but we do at SharpRocket.
SEO Performance Tracking
Before we send our proposals, we ask for business numbers: Current Lead Ratio, Conversion Rate, and Customer Lifetime Value. These will help us set the next goal for your organic marketing campaign and allow us to truly track if what we’re executing generates results for your construction business.
If you still don’t have this data, we ask you to have it as we start our SEO campaign. Unlike other SEO agencies who only give you deliverables of 50 Keywords with their topical SEO map, or 30 citation and directory links—which are good at the front-end. We provide you with what matters most to you—an increase in different marketing metrics of the business, particularly the ones related to SEO campaigns.
Using analytic tools such as Google Search Console and Google Analytics, and third-party tools like Ahrefs and SEMrush, we assess current SEO performance, set performance goals, and gain insights for future optimization initiatives.
Rendered by the best SEO experts and consultants SharpRocket creates customized dashboards and monthly SEO reports to help you see the performance of our SEO campaigns.
Construction SEO Strategies
Fundamentally, we implement five critical optimization that build the foundation of a successful construction SEO campaign. It is anchored to a simplified SEO playbook for 150+ SEO campaigns in our 10 years in the industry.
Technical SEO
We apply the right SEO best practices to improve crawlability and site performance, from cleaning up the code to making it more mobile-friendly.
On-page SEO
We optimize each webpages’ content and HTML, by including individual target keywords and its keyword variants in title tags, header text, image ALT, and other sections on the content where it is necessary.
Content Creation
We ideate, develop, and publish content assets that will make your website more relevant to your target audience. From creating bottom-of-the-funnel content, mid, and top of the funnel pages helping you build your site’s topical authority.
Link Building
We promote content to other publishers and websites to acquire backlinks, social shares, and brand mentions needed to garner off-page ranking signals to boost your site’s cumulative ranking power.
