What is Hotel SEO?
Hotel SEO is a sub-marketing discipline where our highly specialized techniques help a hotel website gain greater visibility on search results for location keywords that describe their services.
The higher your hotel website ranks for its keywords, the better you can attract many visitors and convert them into booking accommodations.
At SharpRocket, we improve the overall user experience and apply fundamental SEO techniques to optimize your website for search – from technical health to on-page SEO content and link building. We all do the necessary fixes and improvements to make it deserving to rank for your commercial keywords.
Be on the first page, along with big sites like Booking.com, Hotels.com, and Trivago, and become one of the go-to hotels in your location.
Hotel SEO Services
From managed SEO services to project-based link building, we cover everything you need.
Link Building Services
We publish curated roundups, best X content, and other linkable assets that attract and earn links—at the same time, we reach out to travel and hotel-related niche publications to create content and get contextual links to your booking pages. We do this at a phasing link velocity and varying link types.
Full SEO Services
We create a holistic SEO strategy that complements all your needs to rank for location keywords. We’ve got everything covered so you can focus on creating the best experience for your guests. Using white hat methods geared explicitly towards optimizing your website, we produce robust results that can transform your hotel business.
Local SEO Services
Our optimization goes beyond the natural organic search results. SharpRocket also helps optimize your Google Business Profile for local map pack listings. We complete all information and set it up for success to get clicks from local visitors searching “near me” keywords. All while doing NAP (Name, Address, Phone Number) on a website to make a consensus about your hotel business.
Content Marketing
From content strategy to content promotion, we do all the necessary execution to make content work for you. We’re like your second arm in running demand generation and driving the bottom line (more hotel bookings) with SEO-led content marketing. The truth is, not everyone can do it.
We Work With All Types of Hotel Companies
Luxury Hotels
One booking of accommodation can highly contribute to your hotel's monthly sales. We apply fundamental, relevant SEO practices to make your booking pages highly visible on Google’s SERPs. Investing in SEO gives you the highest sustainable ROI for years.
Vacation Rentals
Do you have a newly designed home or resort available for vacation rental? We help you dominate local map packs and organic search result listings for your local accommodation keywords, i.e., vacation rental in Italy. Be one of the few choices by customers looking for the best place to unwind.
Booking Websites
Competing against the guys like Booking.com, Trivago, and Hotels.com isn’t that easy, let alone ranking a competitive head term. SharpRocket drives rankings with our holistic and cohesive strategy from technical SEO, on-page SEO, content, and links. All these are properly executed to gain higher favor from Google to rank for the best keywords possible.
Hotel Software As A Service (SaaS)
We covered even the technical stuff. Our search expert team can help optimize product pages for more excellent relevance signals while publishing blog content to support your feature/product pages. By building a solid topical authority, we push higher rankings and organic traffic to your software pages.
Why Does Hotel SEO Matter?
Modern-day guests have become highly reliant on the Internet to find the best place to stay. From booking accommodations to sharing their experiences across different platforms, it speaks to how difficult it is to please customers nowadays.
That said, being more visible where they engage and at times where there’s high intent to book hotel accommodations are advantageous for any hotel maximizing digital presence.
Most hotels currently rely on online travel agents to fill their rooms. When most of them have higher commission rates, leaving you with increased costs and lower profits, you’ve got to find alternatives to drive bottom lines better.
SEO, or search engine optimization, is a digital marketing discipline to help your hotels gain greater visibility on search engine results pages (Google’s SERPs).
Whenever someone is typing for “hotel in location”, you’re one of the first booking websites they see being trusted and favored by Google to appear on SERPs. Imagine having most of your booking pages get their deserved rankings and consistent flow of traffic and booking sales.
SEO can now be your top marketing channel in getting more bookings. At Sharprocket, we do this with a cohesive strategy and relentless execution. We give you the initial quick wins you need to get the right momentum to invest in this channel. By receiving early rewards from Google, you’ll have a better long-term marketing budget to invest in SEO.
If you’re ready to fill your rooms with hotel SEO, contact us for a free quote.
How to Choose an SEO Agency For Your Hotel SEO?
The best hotel SEO agencies integrate SEO and UX to drive better conversions on the site. It’s not just the traffic that matters. Here are some ways to see and consider when looking for a hotel SEO agency to suit your needs
User First Approach
By being an audience-centric SEO, you’ll get better results not only in terms of traffic but also in converting visitors into paying guests. For hotel SEO, the most considerable part should be user experience. From publishing extensive industry guides, blog posts, and relevant guest user guides, you’ll gain better visibility when you make the hotel website seamless to scroll, engage in, and book. The best user experience wins in hotel SEO.
Publishing Relevant Content Assets
The hotel industry is lucrative in generating content insights for SEOs. Not only do you see thousands of keywords to target using keyword research tools like Ahrefs or SEMRush, but you’ll also have a much higher success rate when targeting long-tail keywords from people searching for solutions and with their frequently asked questions before booking accommodations.
Long-Term Investment in SEO
You’ll be competing against giants such as Booking.com and other big hotel brands in your location – that’s a fact. Considering that, you need to create a sustainable long-term SEO strategy that drives organic traffic from topic and keyword opportunities that your competitors haven’t tapped. Doing so brings quick SEO wins to help you gain the momentum you desire for your website.
Director of Strategy, Not Just Account Managers
Most SEO agencies you’ll find there will transfer you to an account manager. You’ll only be talking to an account manager, from sales calls to weekly meetings, even during monthly SEO reporting. That’s good if you want average results. Still, I find that the best SEO agency has their key expert person (CEO, Founders, or Directors) talking to their SEO clients directly while giving recommendations and the right strategy for their SEO campaigns.
Hotel SEO Services FAQs
Do you offer any guarantees regarding rankings?
We don’t guarantee rankings. However, we expect you to see improvements in organic traffic and conversions (from search traffic). All these are part of the monthly SEO reports we send to all our clients.
What is your overall SEO strategy for hotels, and how does it differ from other industries?
We specialize in link building, an off-page SEO strategy that SEOs use to acquire relevant backlink opportunities from other websites. This will help gain greater visibility on Google’s SERPs.
On top of it, we also offer complete SEO services covering everything from technical SEO, on-page SEO, content, and links. We control all sides of optimization to make your hotel website worthy of ranking for your target keywords.
Given its importance in the industry, how do you approach local SEO for hotels?
We optimize your Google Business Profile and complete all information available to increase local relevance signals for local map packs. We also optimize your local pages to rank for organic search listings (below local map packs). This lets you capture more extensive real estate SEO listings, making you more visible to potential guests.
Do you provide content creation services like blog posts, landing pages, and other content tailored for hotels?
We use native writers with experience in booking hotels to input relevant EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) on your website’s blog content. This has higher leverage than using AI software tools to create AI content for faster output. By publishing expert-crafted content, you get better chances in ranking for blog topics related to travel, hotels, and accommodations.
Can you provide case studies or examples of other hotels you've worked with and the results you achieved for them?
Here’s our proof of work. If you want more case studies, contact us today and get a free quote for SEO services, too.
How do you ensure the backlinks are high-quality and relevant to the hotel industry?
We vet metrics based on specific metrics such as Ahrefs’ DR, potential traffic estimates, and 1,000+ organic traffic (using SEMRush) and check the site’s social profiles, readability, and topic relevance. We scrutinize every domain to ensure relevance, trust, and link juice are passed to your hotel website when we grab link opportunities from them.
How is your pricing structured? Is it a flat fee, monthly retainer, or based on performance?
Our minimum retainers start at $1500 for link building services, while our complete SEO packages begin at $5000 monthly.
How often will we have check-in meetings or calls to discuss progress and updates?
We do regular check-up meetings (weekly) to keep you updated with our link building or SEO campaigns.
Who will be our main point of contact, and how can we reach them?
Our Founders, Venchito and Joseph, will be your main point of contact. From strategy calls to actual execution, from weekly meetings to monthly reportings, we serve you with our founders, not crucial account managers.
Where can we find reviews or testimonials about your services?
You can check our homepage, SEO, and link building services to see our clients’ testimonials.
