Leave nearby hotels behind—get more bookings and boost revenue.
Your industry is a tough market to compete with. We get it. Nearby hotels that do not offer excellent service and superb food are fully booked with guests, and you are supposedly accommodating them.
If you don’t consistently generate demand for your hotel accommodation, you’re missing out $$$ of revenue.
Over the past ten years, we’ve helped hotels and resorts improve their SEO by crafting customized hotel SEO campaigns and fully executing them. This allows your in-house marketers to focus on growing other aspects of their marketing campaigns.
We complement your other marketing channels, such as social media and paid campaigns, while bringing a sustainable, profitable channel that drives guests to your hotel’s business day after day.
If you want to make SEO your most profitable online marketing channel, schedule a strategy call directly with our CEO and Lead SEO Strategist so he can provide you with a roadmap to reach your business goals.
What is Hotel SEO?
Hotel SEO is a sub-marketing discipline where our highly specialized techniques help a hotel website gain greater visibility on search results for location keywords that describe their services.
The higher your hotel website ranks for its keywords, the better you can attract many visitors and convert them into booking accommodations.
At SharpRocket, we improve the overall user experience and apply fundamental SEO techniques to optimize your website for search – from technical health to on-page SEO content and link building. We all do the necessary fixes and improvements to make it deserving to rank for your commercial keywords.
Be on the first page, along with big sites like Booking.com, Hotels.com, and Trivago, and become one of the go-to hotels in your location.
Our Hotel SEO Services
Full SEO Campaigns
We create a holistic SEO strategy that complements all your needs to rank for location keywords. We’ve got everything covered so you can focus on creating the best experience for your guests. Using white hat methods geared explicitly towards optimizing your website, we produce robust results that can transform your hotel business.
Link Building Services
We publish curated roundups, best X content, and other linkable assets that attract and earn links—at the same time, we reach out to travel and hotel-related niche publications to create content and get contextual links to your booking pages. We do this at a phasing link velocity and varying link types.
Shopify SEO
Our optimization goes beyond the natural organic search results. SharpRocket also helps optimize your Google Business Profile for local map pack listings. We complete all information and set it up for success to get clicks from local visitors searching “near me” keywords. All while doing NAP (Name, Address, Phone Number) on a website to make a consensus about your hotel business.
White Label SEO
Our white label SEO services allow you to expand your offerings without adding resources. We provide comprehensive SEO solutions for hotels, from keyword research to technical optimization, under your brand’s name. Whether it’s scaling your link-building efforts or managing on-page SEO for hotel websites, we ensure exceptional results for your clients.
Content Marketing
From content strategy to content promotion, we do all the necessary execution to make content work for you. We’re like your second arm in running demand generation and driving the bottom line (more hotel bookings) with SEO-led content marketing. The truth is, not everyone can do it.
Digital PR
We craft impactful PR campaigns to boost your hotel’s online presence. From creating press releases that align with your brand to securing mentions on high-authority travel and hospitality websites, we build your reputation through strategic outreach. We connect with journalists, bloggers, and niche publications to earn backlinks and amplify your digital visibility.
SEO Consulting
Our SEO consulting focuses on delivering actionable strategies for hotel businesses. We analyze your website, identify opportunities for growth, and create a step-by-step roadmap to help you rank higher for location-specific keywords. With personalized guidance, you’ll have the insights you need to maximize your online bookings and traffic.
We Work With All Types of Hotel Companies
Luxury Hotels
One booking of accommodation can highly contribute to your hotel's monthly sales. We apply fundamental, relevant SEO practices to make your booking pages highly visible on Google’s SERPs. Investing in SEO gives you the highest sustainable ROI for years.
Vacation Rentals
Do you have a newly designed home or resort available for vacation rental? We help you dominate local map packs and organic search result listings for your local accommodation keywords, i.e., vacation rental in Italy. Be one of the few choices by customers looking for the best place to unwind.
Booking Websites
Competing against the guys like Booking.com, Trivago, and Hotels.com isn’t that easy, let alone ranking a competitive head term. SharpRocket drives rankings with our holistic and cohesive strategy from technical SEO, on-page SEO, content, and links. All these are properly executed to gain higher favor from Google to rank for the best keywords possible.
Hotel Software As A Service (SaaS)
We covered even the technical stuff. Our search expert team can help optimize product pages for more excellent relevance signals while publishing blog content to support your feature/product pages. By building a solid topical authority, we push higher rankings and organic traffic to your software pages.
BOOK YOUR STRATEGY CALL
The scheduling platform below gets straight to our CEO's calendar, who is always willing to serve and impress you with the best SEO campaigns you can ever get.
We help brands scale through market-leading SEO, content, and digital PR.
Why Does Hotel SEO Matter?
Modern-day guests have become highly reliant on the Internet to find the best place to stay. From booking accommodations to sharing their experiences across different platforms, it speaks to how difficult it is to please customers nowadays.
That said, being more visible where they engage and at times where there’s high intent to book hotel accommodations are advantageous for any hotel maximizing digital presence.
Most hotels currently rely on online travel agents to fill their rooms. When most of them have higher commission rates, leaving you with increased costs and lower profits, you’ve got to find alternatives to drive bottom lines better.
SEO, or search engine optimization, is a digital marketing discipline to help your hotels gain greater visibility on search engine results pages (Google’s SERPs).
Whenever someone is typing for “hotel in location”, you’re one of the first booking websites they see being trusted and favored by Google to appear on SERPs. Imagine having most of your booking pages get their deserved rankings and consistent flow of traffic and booking sales.
SEO can now be your top marketing channel in getting more bookings. At Sharprocket, we do this with a cohesive strategy and relentless execution. We give you the initial quick wins you need to get the right momentum to invest in this channel. By receiving early rewards from Google, you’ll have a better long-term marketing budget to invest in SEO.
If you’re ready to fill your rooms with hotel SEO, contact us for a free quote.
How to Choose an SEO Agency For Your Hotel SEO?
The best hotel SEO agencies integrate SEO and UX to drive better conversions on the site. It’s not just the traffic that matters. Here are some ways to see and consider when looking for a hotel SEO agency to suit your needs
User First Approach
By being an audience-centric SEO, you’ll get better results not only in terms of traffic but also in converting visitors into paying guests. For hotel SEO, the most considerable part should be user experience. From publishing extensive industry guides, blog posts, and relevant guest user guides, you’ll gain better visibility when you make the hotel website seamless to scroll, engage in, and book. The best user experience wins in hotel SEO.
Publishing Relevant Content Assets
The hotel industry is lucrative in generating content insights for SEOs. Not only do you see thousands of keywords to target using keyword research tools like Ahrefs or SEMRush, but you’ll also have a much higher success rate when targeting long-tail keywords from people searching for solutions and with their frequently asked questions before booking accommodations.
Long-Term Investment in SEO
You’ll be competing against giants such as Booking.com and other big hotel brands in your location – that’s a fact. Considering that, you need to create a sustainable long-term SEO strategy that drives organic traffic from topic and keyword opportunities that your competitors haven’t tapped. Doing so brings quick SEO wins to help you gain the momentum you desire for your website.
Director of Strategy, Not Just Account Managers
Most SEO agencies you’ll find there will transfer you to an account manager. You’ll only be talking to an account manager, from sales calls to weekly meetings, even during monthly SEO reporting. That’s good if you want average results. Still, I find that the best SEO agency has their key expert person (CEO, Founders, or Directors) talking to their SEO clients directly while giving recommendations and the right strategy for their SEO campaigns.
Challenges and Solutions in Hotel SEO
Managing your hotel’s digital presence is quite more challenging than it is. After working with several hotel brands (mainly in the US), we figured out a couple of hurdles that require strategic solutions and spotting opportunities to achieve greater visibility for the hotel website. Let me give you what we’ve observed as the top challenges in hotel SEO:
Intense Competition in the Hospitality Industry
You’re competing with OTA giants like Booking.com and Expedia—which dominate search engine rankings for many variants of ‘hotel’ keywords. We know that you want to have those direct bookings to maximize more of your revenue and not be overshadowed by larger, more authoritative platforms. If you want to increase your hotel revenue, start investing in a customized hotel SEO battle plan.
Limited Internal SEO Expertise
It’s not easy to find a dedicated in-house SEO team to work on a specialized sub-discipline of digital marketing—SEO. While anyone can quickly learn and execute social media strategies and paid ads campaigns, SEO takes expertise and experience to deliver results consistently. If you’re too overwhelmed with other responsibilities, it can lead to missed opportunities in search marketing.
Seasonality and Fluctuating Demand
Predicting and adapting SEO strategies for peak and off-season demands is challenging. You need an experienced and specialized hotel SEO agency that understands your market well enough to create a topical map and keyword research campaign to capture search markets during critical booking windows. This would allow you to avoid flattening the curve of your hotel’s organic revenue.
Inconsistent Online Reputation Management
If you’ve got hundreds or thousands of guests in your hotel properties, it’s difficult to manage all reviews across multiple platforms (Google, TripAdvisor, etc..). All these are time-intensive and become inconsistent if there’s no process in place. On the flip side, having unmanaged reviews or negative reviews can harm both your search rankings and discourage potential guests. Doing hotel SEO the right way positively impacts your online reputation management—without actually managing it yourself.
Reliance on OTAs and Paid Ads
If you lack technical expertise in search engine optimization, you only rely on OTAs and Paid Ads to drive more leads to your hotel business. These two compromise most of your marketing expenses. And if you stop paying for paid ads, you stop getting leads from the marketing channel. SEO is unlike all these seemingly reliable campaigns. It sustains the lead generation process and compounds in traffic, driving more leads to your hotel website—same monthly SEO investment but multiple X of returns.
Local SEO Optimization in Hotel SEO
Appearing in local searches for people searching nearby hotels as they travel within your area helps you get direct, ready-to-buy guests. Our team of local SEO experts optimizes your hotel’s online presence by boosting your visibility in local searches. Here’s how we do it:
Google Business Profile Optimization
We ensure your Google Business Profile contains complete and accurate information. The more frequently you update it, the easier it will be for potential guests to find your hotel and book directly. Updating posts includes sharing hotel announcements, discounts, promos, and other beneficial content for your guests.
Managing Online Reviews
Review solicitation is a critical part of the local SEO campaign. Getting positive reviews can significantly impact your local rankings and reputation. We help you generate and manage guest reviews to build customer trust and increase credibility among potential guests.
Localize On-Page SEO Elements
Keywords should be placed in SEO’s most prominent places, including meta title, H1, meta description, and body text. Mention the target geography along with your target keywords and their variants across different parts of your page to make it easy for search engines to identify what your page is all about.
Local Listings and Citations
If you’re just starting to do SEO for your hotel website, acquiring local listings and citations across different online directories and citation sites helps drive more local SEO success. At SharpRocket, we update and maintain your hotel information across platforms like Yelp, TripAdvisor, and other regional travel sites to ensure accuracy and maximum visibility.
Content Creation and Optimization For Hotels
Content is the backbone of any successful SEO campaign. You look at the top-ranking hotels in your location and find that most create, publish, and promote local-specific content assets to build the website’s topical authority. Take advantage of content creation and optimization for hotels. Here are a few action plans on top of our list:
SEO-Optimized Content
You don’t have to choose between well-SEO-optimized and engaging content. We do both. We strategically optimize every local content on your hotel website to reflect your target location whenever appropriate. From meta titles to placing keywords unforced on your page’s content, we cover everything to send rich signals to Google that you have a high degree of relevance to the location.
Compelling and Engaging Blog Content
Our team of content marketing specialists produces blog posts, destination guides, and landing page copy that resonate with your target audience within your target geographical area. Instead of writing general content, we include entities that speak well of the attractions, cuisine, culture, and everything visitors might want to check out when visiting your location. This increases the retention of your target users.
Visual Content Enhancement
Instead of using stock photos in your blog posts, we craft visually appealing images and graphics to showcase your hotel’s expertise. We optimize all these media files to ensure they load quickly without compromising quality to enhance user experience and improve rankings.
Content Promotion
SharpRocket’s flagship service is link building, which promotes your hotels’ content assets to other publishers. It gets links and mentions on relevant pages to send more prosperous signals to Google about your domain’s relevance to your target keyword and geographical area. Content promotion helps you build more topical authority in your space.
Keyword Research and Strategy For Hotel SEO
Results for hotel keywords on Google’s SERPs aren’t easy to conquer. In addition to competing against search travel giants like Booking.com and TripAdvisor, you must find ways to target the right keywords and develop a strategy to drive qualified traffic to your hotel website.
Target Long Tail Keywords
A great SEO strategy is about improving general search traffic acquisition. To start, you must know how to allocate your resources to develop content to target long-tail keywords related to your hotel’s business. It may not rank for typical keywords that OTAs dominate, but it gains momentum by getting traction for longer phrases with less competition on Google’s SERPs.
Seasonal Topics
Search behavior varies throughout the year in the hospitality industry. A critical part of maximizing search visibility for hotel SEO is identifying seasonal trends and tapping them as part of your topical map to align with peak travel times—where there’s high intent for purchase and where demand for bookings is highest.
Ongoing Keyword Optimization
Once we rank your landing pages and blog content, we can look at your Google Analytics and Search Console and other SEO software, such as Ahrefs, to spot more opportunities to ramp up your organic traffic. We also find related keywords that need to be covered in new content pieces—these can add thousands of visitors to your hotel website every month.
Leverage Topical Templates
These are templates across hotel websites that are useful to get the ball rolling in content creation. Our content writers will produce blog posts, travel guides, and articles on topics such as landmarks in the area, tourist attractions, local culture, local events, and local cuisines to help your hotel website attract more search traffic from people outside its immediate vicinity.
Analytics and Performance Tracking For Hotel SEO
SEO is an ongoing effort to get the most visibility on search, which means tapping into other keyword opportunities to dominate more. We track your site’s SEO performance, get more valuable insights, and refine strategies as they fit.
Comprehensive Metrics Monitoring
Our monthly SEO reports include dashboard reports to show you organic traffic, conversion rates, and engagement rates on your hotel website. By analyzing these KPIs, we identify more areas for improvement. We can’t improve what we don’t measure, so this is at the top of our list for hotel SEO success.
Competitor Benchmarking
As you grow your hotels’ demand generation campaign, you have to see what your competitors are up against you—what they are doing that you can do better (or more of it). These allow you to refine your SEO strategy, which doesn’t follow your competitors’ footprints but leaves them behind, as you are now outperforming them with backlinks and continuous non-branded search growth with blog content.
Better User Experience
Data shows how your website users are doing—from using heatmaps to understanding time on page. It shows the numbers we need to optimize your landing pages and blog content. Unlike other SEO agencies that only focus on getting traffic, we provide solid recommendations to increase your pages’ conversion rate—one rare trait you only see for elite hotel SEO agencies.
Hotel SEO Services FAQs
Do you offer any guarantees regarding rankings?
We don’t guarantee rankings. However, we expect you to see improvements in organic traffic and conversions (from search traffic). All these are part of the monthly SEO reports we send to all our clients.
What is your overall SEO strategy for hotels, and how does it differ from other industries?
We specialize in link building, an off-page SEO strategy that SEOs use to acquire relevant backlink opportunities from other websites. This will help gain greater visibility on Google’s SERPs.
On top of it, we also offer complete SEO services covering everything from technical SEO, on-page SEO, content, and links. We control all sides of optimization to make your hotel website worthy of ranking for your target keywords.
Given its importance in the industry, how do you approach local SEO for hotels?
We optimize your Google Business Profile and complete all information available to increase local relevance signals for local map packs. We also optimize your local pages to rank for organic search listings (below local map packs). This lets you capture more extensive real estate SEO listings, making you more visible to potential guests.
Do you provide content creation services like blog posts, landing pages, and other content tailored for hotels?
We use native writers with experience in booking hotels to input relevant EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) on your website’s blog content. This has higher leverage than using AI software tools to create AI content for faster output. By publishing expert-crafted content, you get better chances in ranking for blog topics related to travel, hotels, and accommodations.
Can you provide case studies or examples of other hotels you've worked with and the results you achieved for them?
Here’s our proof of work. If you want more case studies, contact us today and get a free quote for SEO services, too.
How do you ensure the backlinks are high-quality and relevant to the hotel industry?
We vet metrics based on specific metrics such as Ahrefs’ DR, potential traffic estimates, and 1,000+ organic traffic (using SEMRush) and check the site’s social profiles, readability, and topic relevance. We scrutinize every domain to ensure relevance, trust, and link juice are passed to your hotel website when we grab link opportunities from them.
How is your pricing structured? Is it a flat fee, monthly retainer, or based on performance?
Our minimum retainers start at $1500 for link building services, while our complete SEO packages begin at $5000 monthly.
How often will we have check-in meetings or calls to discuss progress and updates?
We do regular check-up meetings (weekly) to keep you updated with our link building or SEO campaigns.
Who will be our main point of contact, and how can we reach them?
Our Founders, Venchito and Joseph, will be your main point of contact. From strategy calls to actual execution, from weekly meetings to monthly reportings, we serve you with our founders, not crucial account managers.
Where can we find reviews or testimonials about your services?
You can check our homepage, SEO, and link building services to see our clients’ testimonials.
