Podcasting has become increasingly popular in the last few years, and for a good reason. The beauty of podcasting is that it allows you to tell stories and have conversations with people from all walks of life, no matter where they are. It’s a great way to dive deeper into a subject, hear personal stories, and get to know experts in the field.

Not only does podcasting provide an interesting platform for storytelling and conversations, but it also allows you to build a community with your listeners. Podcasting is a great way to connect with people interested in the same topics as you, creating an opportunity to share information and collaborate.

Podcasting also allows you to reach a broader audience than many other mediums. With podcasts, there’s no need for expensive production costs, long hours of editing, or geographical constraints. All you need is an idea and a microphone — anyone with access to the internet can listen in on your podcast from anywhere in the world.

In this article, we will explore why podcasting matters in today’s digital landscape and list content marketing podcasts worth checking out. So, let’s dive right in!

 

Benefits of Podcasting

Podcasting has many benefits, making it an invaluable tool for content marketers and digital entrepreneurs. Here are some of the key advantages of podcasting:

1. Reach a wide audience.

Podcasts can easily be shared across multiple platforms, which allows you to reach a wider audience than many other mediums. In fact, On average, US podcast fans tune in to 6 podcasts each week, providing an immense opportunity for radio hosts and creators, according to Infinite Dial.

2. Build relationships.

Podcasting is an effective way to connect with people who share your interests and build relationships over time.

3. Increase engagement.

Engaging with listeners is easier when they can hear your voice and feel the emotion in your conversations.

4. Drive traffic.

Podcasts can help drive more website traffic and lead to increased sales. With over 2 million podcasts online daily, the competition is fierce, but the rewards are great.

5. Cost effective.

It’s a relatively inexpensive way to spread the word about your business or content. Statista has released astonishing figures, with the total revenue generated through podcast ads skyrocketing to an incredible $1.3 billion in 2021 – a staggering increase of nearly half a billion dollars from 2020! This immense figure is expected to keep rising precipitously over the coming years.

6. Flexibility

Podcasting allows for the content format, length, and frequency flexibility. As a content writer, you can create a show that is tailored to your specific needs and preferences and easily incorporate it into your overall content strategy.

 

21 Content Marketing Podcasts Worth Checking Out:

1. This Old Marketing

Hosted by Joe Pulizzi and Robert Rose, this podcast is all about content marketing tips and best practices. In every episode, Joe and Robert engage in a lively debate on the current content marketing topics while sharing ruminations on industry trends.

 

this old marketing podcast

 

Frequency: Weekly

Episode Length: Average of 60 minutes

Recommended Episode: Is AI Content a Race to the Bottom?

 

2. Copyblogger FM

Hosted by Sonia Simone and Robert Bruce, this podcast is all about content marketing, copywriting, and getting your message out into the world. It features interviews with top industry experts and practical tips on creating an effective content that will get you noticed.

 

copyblogger fm podcast

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: How to Write Content That Resonates

 

3. Content and Conversation

Developed by our Siege Media experts, Content and Conversation is an exclusive podcast featuring founder Ross Hudgens and director of marketing Drew Page as they discuss everything from content marketing to SEO to email outreach. If you want deep insights into mastering online promotion – this is the perfect listen!

content and conversation siegemedia

 

This podcast is designed for content marketers who want to gain in-depth field knowledge and achieve maximum success.

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: Why You Can’t “Test” Content Marketing

 

4. Social Pros Podcast

If you want to make your content more engaging and discover new ideas to leverage social media, this is the perfect podcast! Hosted by Anna Hrach and Daniel Lemin, this podcast features interviews with some of the best minds in the social media industry.

 

social pros podcast - convince and convert

Frequency: Weekly

Episode Length: Average of 60 minutes

Recommended Episode: Greatest Hits: How AI Impacts Social Media

 

5. The Marketing Book Podcast

This is a great podcast for content marketers who want to stay up-to-date with industry trends. Host Douglas Burdett brings you engaging conversations with best-selling authors in the marketing field and explores some of the most relevant topics.

 

The Marketing Book Podcast

 

Frequency: Monthly

Episode Length: Average of 60 minutes

Recommended Episode: Content Chemistry by Andy Crestodina

 

6. Content, Inc.

This podcast is hosted by Joe Pulizzi and is all about content marketing strategies and insights. With each episode, you’ll learn how to use content to create value in your business and develop an effective content strategy that will drive leads and sales.

Joe draws from his experiences and those around him to provide deep, insightful reflections about the entrepreneurial world. By sharing these stories of success and failure, Joe helps us understand how to overcome life’s challenges with determination and resilience.

 

content inc joe pulizzi

 

Frequency: Bi-weekly

Episode Length: Average of 5–15 minutes

Recommended Episode: Stop “The Hustle” and Start “The Focus”

 

7. We Earn Media

With each episode, host Britt and Jackie bring you the latest news and insights on content marketing. Hear from some of the best minds in the industry as they discuss all things related to content creation, storytelling, and more!

 

we earn media podcast

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: Automated cars are good, but automated emails are bad!

 

8. The Animalz Content Marketing Podcast

This podcast is designed for content marketers who want to stay ahead of the curve. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO, each episode features interviews with top professionals from the content marketing industry and provides actionable tips on improving your content strategy.

animalz content marketing podcast

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: The Copycat Content Crisis

 

9. Noah Kagan Presents

This podcast is all about marketing, business, and lifestyle. Hosted by entrepreneur Noah Kagan, it features interviews with experienced entrepreneurs who share their insights on success, failure, and everything.

noah kagan presents podcast

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: How to Start a Billion Dollar “Boring” Business (w/ Paul Orfalea)

 

10. SEO Podcast: The Unknown Secrets of Internet Marketing

Hosts Chris Burres and Matt Bertram share tips, tricks, and ideas for content marketing success. Listen to this podcast to learn how to get more traffic through search engine optimization (SEO) and other internet marketing tactics.

 

 

Frequency: Weekly

Episode Length: Average of 45 minutes

Recommended Episode: 10 Content Marketing Skills You Need to Master

 

11. Marketing Companion

Mark Schaefer and Brooke Sellas host Marketing Companion, a podcast that strives to bring fun back into marketing. Each episode’s lively dialogue is chock-full of hilarious jokes yet peppered with interesting marketing insights – you’ll never tire from listening!

marketing companion podcast

 

Frequency: Weekly

Episode Length: Average of 45 minutes

Recommended Episode: Is there still a place for blogging?

 

12. Marketing School

If you’re looking for a no-nonsense, actionable podcast with quick and easy marketing tips, this is the one for you. Hosted by Neil Patel and Eric Siu, each episode contains information that will help you become a better marketer. With the knowledge and experiences gathered throughout their separate yet flourishing content marketing journeys, the two hosts are equipped to pass on valuable lessons to help marketers – whether seasoned or newbies – flourish.

marketing school podcastFrequency: Daily

Episode Length: Average of 10 minutes

Recommended Episode: How to Skyrocket Your Search Traffic Without Spending a Cent

 

13. The Blogging Millionaire

The host of this podcast, Brandon Gaille has been blogging for over a decade and has made millions in the process. Each episode discusses topics related to growing your blog or online business, including content creation strategies, email marketing tactics, SEO tips, and more.

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: Optimizing Your Research and Writing Time

 

14. The Business of Story

This podcast is a must-listen for anyone interested in content creation and storytelling. Hosted by Park Howell, each episode features interviews with successful entrepreneurs, filmmakers, authors, and other creatives. The podcast explores the power of storytelling and how it can be used to grow businesses in the digital age. He aims to help companies engage with their public through meaningful and powerful content.

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: How to Grow Your Business With Bewitching Brand Storytelling

 

15. Experts on the Wire

In Experts on the Wire, Dan Shure dives deep into SEO while exploring related topics like content marketing, social media, and ranking. He hosts various industry specialists to share their insights into these areas, making it a great source of information for anyone interested in digital trends.

 

Frequency: Bi-Monthly

Episode Length: Average of 45 minutes

Recommended Episode: How to Escape Content Mediocrity

 

16. Online Marketing Made Easy

Podcast host Amy Porterfield provides actionable advice and strategies to help you build an online business. With topics ranging from email marketing, webinars, content creation, and more – this podcast is a great resource for entrepreneurs looking to level up their digital presence.

 

Frequency: Weekly

Episode Length: Average of 45 minutes

Recommended Episode: How to Create a Profit-Driven Lead Magnet to Boost Sales

 

17. Social Media Examiner Podcast

Hosted by Michael Stelzner, this podcast covers the latest trends and news related to social media and how businesses can leverage it for their products. With in-depth interviews with experts and industry leaders, you’ll be sure to pick up some useful tips on optimizing your social media presence.

 

Frequency: Weekly

Episode Length: Average of 60 minutes

Recommended Episode: Search Engine Optimization: How to Rank Number One on Google

 

18. The Tim Ferriss Show

Hosted by the author of The 4-Hour Workweek, this podcast is centered around deconstructing world-class performers. Through conversations with some of the most interesting minds, Ferriss uncovers their tips and tricks on productivity, success, longevity and more.

Frequency: Weekly

Episode Length: Average of 90 minutes

Recommended Episode: Tools of Titans – The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

 

19. The Science Of Social Media

Popular with its social media tool, Buffer, this podcast dives into topics focusing on the science behind successful social media campaigns. The episodes are packed with actionable advice covering everything from content strategy to analytics.

 

Frequency: Weekly

Episode Length: Average of 45 minutes

Recommended Episode: How to Get Organic Reach Back On Social Media Platforms Even After Algorithm

 

20. Marketing Scoop Podcast by Semrush

Get the latest insights and trends in digital marketing from this weekly podcast. With topics that cover SEO, content marketing, influencer marketing, and more – it’s a great source of information for growing your online business.

 

Frequency: Weekly

Episode Length: Average of 30 minutes

Recommended Episode: How to Maximize Your Content

 

21. Marketing Over Coffee

Marketing Over Coffee is a valuable resource for anyone looking to stay on top of the latest trends in marketing. It covers everything you need, from social networks and SEO to copywriting and offline campaigns.

Whether you’re a beginner or an experienced marketer, there’s something new for everyone! Plus, it keeps your skills sharp by providing practical advice that can be implemented right away.

 

Hosts Christopher S. Penn and John J. Wall provide a humorous and informative take on digital marketing.

 

Frequency: Weekly

Episode Length: 30 minutes

Recommended Episode: Simon Sinek: Start With Why

 

Now that you have a good idea of the top digital marketing podcasts, you can choose one or two to start listening to. If you’re looking for actionable advice, in-depth interviews with industry experts, and the latest trends, these are the perfect resource for sharpening your digital marketing skills!