The Client
Fiddlershop is an online supplier of stringed instruments and accessories. They came to us for help gaining backlinks for their core product pages – violins and cellos.
The Plan & Execution
Their website had low authority (i.e. not a lot of ranking power) in a very competitive space. We knew that ranking product pages was a long term play, but getting the right amount and quality of backlinks to their site could turn things around quickly.
At the time we’ve audited their website, Fiddlershop were currently ranking for the page 2 to 5 for most of their target commercial and informational keywords.
Resource allocation
We prioritized building editorial links to pages that needed some push in rankings (pages ranking on page 1 with positions 6 to 10. This helped the website to get initial returns on their investments in terms of conversions and sales.
Content creation
For more competitive keywords, it’s easier to get content to rank than a product page. We focused on creating long form content “one step up” in the customer funnel. We’ve placed some content on external web properties to get high-quality editorial links.
The Results
434%
increase in organic traffic
1380+
violin and cello keywords ranking #1 to #3
483%
increase in traffic value increase
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