Link roundups are curated content of the recent and most outstanding content of industry publishers and content creators published either daily, weekly, monthly or annually.
Here are a few examples of links we’ve got for Digital Philippines (my own link building blog):
Why get a link from a link roundup?
Unlike any other any other content creator whom you will pitch for link inclusion, link roundup creators are actively looking for great content to include in their regular list.
It’s hard to consistently produce link roundups in your niche as you have to actively find the latest and valuable content from bloggers, otherwise, visitors of regular link roundups won’t come back.
In this case, you are actually initiating the favor for them. By giving your own great content, you’re helping them to find the best posts in your industry.
What I liked about link roundups is that once you’ve established relationships with these content curators, you could get consistent recurring links from them. This consistency obviously depends on the quality of content produced by your brand.
Your potential links won’t end there. When industry publishers find your content in one particular link roundup that might be an additional link on your end, when they start to reference yours in their own content work.
First burst of links to get your site
If you’re mainly targeting for long-tail keywords or a non-competitive keyphrase, those first set of backlinks you’ve acquired from link roundups can help you reach the second page or even the first page of search results. These may lead you to earn more links from industry researchers on your topic.
How to prospect for bloggers who publish link roundups?
There are three easy ways to find link roundups in your niche or in a thematically relevant industry.
1. Use Twitter to find link roundups
Twitter is one of the underestimated search tool when looking for regular link roundup curators. With a quick search on link roundup queries, you’ll get a handful of bloggers curating full-links content like this one.
2. Google search queries
Besides Twitter, you’ll obviously would get tons of results from search engines themselves.
Go to your favorite search engine and use any of the following search queries
- “KEYWORD” “best blog posts”
- “KEYWORD” “best blog updates”
- “KEYWORD” “best blogs updates”
- “KEYWORD” “best pieces of content”
- “KEYWORD” “best posts of the month”
- “KEYWORD” “best posts of the week”
- “KEYWORD” “best posts this week”
- “KEYWORD” “daily link round up”
- “KEYWORD” “daily round up”
- “KEYWORD” “favorite posts of the month
- “KEYWORD” “favorite posts of the week”
- “KEYWORD” “friday link round up”
- “KEYWORD” “friday round up”
- “KEYWORD” “monday link round up”
- “KEYWORD” “monday round up”
- “KEYWORD” “monthly link round up”
- “KEYWORD” “monthly round up”
- “KEYWORD” “notable posts”
- “KEYWORD” “notable updates”
- “KEYWORD” “posts of the month”
- “KEYWORD” “posts of the week”
- “KEYWORD” “round up”
- “KEYWORD” “roundup”
- “KEYWORD” “saturday link round up”
- “KEYWORD” “saturday round up”
- “KEYWORD” “sunday link round up”
- “KEYWORD” “sunday round up”
- “KEYWORD” “thursday link round up”
- “KEYWORD” “thursday round up”
- “KEYWORD” “top posts of the day”
- “KEYWORD” “top posts of the month”
- “KEYWORD” “top posts of the week”
- “KEYWORD” “top posts of the year”
- “KEYWORD” “tuesday link round up”
- “KEYWORD” “tuesday round up”
- “KEYWORD” “wednesday link round up”
- “KEYWORD” “wednesday round up”
- “KEYWORD” “weekly link round up”
- “KEYWORD” “weekly round up”
- “KEYWORD” best blog posts
- “KEYWORD” best blog updates
- “KEYWORD” best blogs updates
- “KEYWORD” best pieces of content
- “KEYWORD” best posts of the month
- “KEYWORD” best posts of the week
- “KEYWORD” best posts this week
- “KEYWORD” daily link round up
- “KEYWORD” daily round up
- “KEYWORD” favorite posts of the month
- “KEYWORD” favorite posts of the week
- “KEYWORD” friday link round up
- “KEYWORD” friday round up
- “KEYWORD” monday link round up
- “KEYWORD” monday round up
- “KEYWORD” monthly link round up
- “KEYWORD” monthly round up
- “KEYWORD” notable posts
- “KEYWORD” notable updates
- “KEYWORD” posts of the month
- “KEYWORD” posts of the week
- “KEYWORD” round up
- “KEYWORD” roundup
- “KEYWORD” saturday link round up
- “KEYWORD” saturday round up
- “KEYWORD” sunday link round up
- “KEYWORD” sunday round up
- “KEYWORD” thursday link round up
- “KEYWORD” thursday round up
- “KEYWORD” top posts of the day
- “KEYWORD” top posts of the month
- “KEYWORD” top posts of the week
- “KEYWORD” top posts of the year
- “KEYWORD” tuesday link round up
- “KEYWORD” tuesday round up
- “KEYWORD” wednesday link round up
- “KEYWORD” wednesday round up
- “KEYWORD” weekly link round up
- “KEYWORD” weekly round up
More link building search queries: Search Engine Queries Cheatsheet
Qualify them based on a number of things and put “industry link roundups” to your spreadsheet (head over to “how to quality link roundups” section of this post).
3. Reverse engineer top industry blogs
If you’re trying to search more link roundup curators in your space, try scraping top blogs and see their latest backlinks.
Hand a top industry blog’s URL over to Ahrefs.
See their newest backlinks by going to Backlinks section and clicking “New” (see image below).
You can customize the time period so you can see more results in the backlinks section. For example, I’d try to click on November 1 then on January 11 (which is the current date today). This way, I’ll be able to see results of recent backlinks of Neil Patel’s blog for the past 3 (almost) months from November 1 to January 11.
To find the goldmine link roundups in the newest backlinks section, simply type “roundup” or “best” (for “best of the day” or “best of the week”) in the search function to filter only recent backlinks with “roundup” in its title or URL.
Once you do that, you’ll get to see a couple of link roundup curators that you wouldn’t just find simply through Google search or Twitter function.
A couple of examples of link roundups I came across on Neil Patel’s recent backlinks.
How to qualify link roundups?
I highly recommend that you qualify link roundups as you go searching for them. This way you’ll incorporate to your list of blogs (on a spreadsheet) ONLY qualified link roundups.
Here are my qualifiers for link roundups?
External not internal links
Include in your spreadsheet link roundups that point to external links (or at least half of the links should be external). Don’t bother to outreach someone that curates his/her own resources alone.
Informational content not products
Your VA or a link builder might include every link roundup in your space. But not all of them will be useful for your link building campaign. Those link roundups with all items and products listed isn’t a good use for outreach – you won’t acquire a backlink from them unless you promote a product yourself.
Frequency of link roundups
Not all link roundups are usually curated regularly, other industry blogs stopped doing so. Make sure each link roundup you’ve listed has the most recent link roundup on their blog (if it’s weekly, make sure they’ve posted a full-link content a week ago).
If you’ve found one old link roundup (e.g. “best of posts” “industry” September 2016), check it on Google and change the “all time” search function to past week/month (depending on the frequency of the link roundup).
See if there are results that pop up which shows that they still curates best articles and blog posts in your niche.
How to organize link roundup spreadsheet?
Documentation is key to scale this link building process to all of your clients. Though it’s no guarantee that this link roundup strategy can be used to any verticals, having a list of industry full-link content can help you easily acquire links for a new client in the same industry as your other ones.
No rocket-science when organizing a link roundup spreadsheet. The only details you need are:
- Domain name
- Roundup URL / Sample link roundup (that’s the reason you have to find the most recent link roundup of the publisher)
- Roundup label/name (add their weird titles – i.e. “blog hop”, “link party – which may look at blackhats, but it’s just the name.
- Frequency (monthly/weekly/yearly)
- Blogger’s name
- Email / Contact form
- Contact form (if email is not available)
- Relationship status
*Read further for finding contact information tips.
How to pitch to link roundup curators?
Pitching to link roundup curators is no different from other outreach campaigns: finding contact information, customization and other factors that would make your emails get opens and responses.
Let’s first gather contact information. A few tips to find it:
- Check if the author bio has its name (or for most brands, it’s just “admin”). Then go directly to about us/team us (if it’s a company-looking site), then look for the direct email of the person.
- If it’s purely blog, see the about page. If you can’t find it, subscribe to his/her blog, the email that he uses to send email updates are likely the same email he used for communication. Paste that contact info into your spreadsheet.
- If email is not available, copy and paste the contact form of the website (you’ll still have a high chance of getting responses though).
A few other places where you can find contact details if they’re not in the about/contact pages:
- Disclaimer/disclosure page
- Social media pages (Facebook/Google+/Twitter)
- Google queries (“name” + “email” OR ‘contact”) or (site:[domain.suffix] + “email” OR “contact”) or (domain.suffix + name + email)
Tools to find direct emails:
Further reading: How to Find Any Email Address: Seeking Email Superheroes
After you’ve completed contact information in your spreadsheet, you’re now ready for outreach.
You can use this exact email template below or have your own but make sure you follow these quick tips:
- Make your subject line straightforward (it could be too content pushy if you just include “consider this content in your next link roundup” or any similar subject lines). See subject line below.
- Personalize by greeting the blogger’s name.
- Include the “link roundup label” in your pitch (a few bloggers have tens of link roundups on their blogs, especially if they’re a content curator). Make it easy for them to understand your pitch by stating which “link roundup” you’re looking to get placement with.
- Your content is key here. If your content is fluff, even if you push it to hundreds of bloggers, you won’t get as much links as you expect. Ensure your resource has unexpected hooks and had in-depth information on the topic.
Subject: Content for [LINK ROUNDUP TITLE]
I saw that you’re doing a [FREQUENCY] round-up post on [BLOG NAME].
Would you mind seeing my recent post about [TOPIC]? It’s a good fit to your weekly post as it tackles [WHAT’S IN YOUUR CONTENT].
If you want to see the post, here’s the link: [LINK]
Please let me know your thoughts about the post, [NAME OF THE BLOGGER]
[ NAME ]
Do you have any questions about link roundups?
Or maybe you have any insight or thought to add?
Either way, leave a quick comment below.
I’ll be more than happy to reply to comments and answer questions.