Guestographics is publishing visual assets on external industry blogs with the hope of getting contextual links pointing to a website.

Coined by Brian Dean, the said link building strategy has been abused used in acquiring legitimate links to their sites. It’s effective in industries where bloggers want to delight their audience with new content type (visuals), or want to share data/story/message that deserves to be heard.

A lot of SEO case studies have been published about guestographics. Here’s one article where a blogger used guestographics to grow his pet blog’s organic traffic by 975% within 6 weeks.

To execute this link building strategy, Brian Dean shows a five-step process that you can run smoothly in your industry.

Step 1: Post an infographic on your site

Step 2: Find sites that write about your infographic’s topic

Step 3: Show them your infographic

Step 4: Offer them unique content (“the bribe”)

Step 5: Get your contextual backlinks

I recommend you read Brian’s entire guide to get further details on how to execute each step above.

But for you to get something new today, I’ll show you 4 actionable tips on how you can improve the strategy further and also share with you other areas where it can also be applied.

Here we go.

1. UTILIZE EMAIL FRAGMENTS IN VISUAL CONTENT OUTREACH

It’s easy to copy and paste an outreach email template from an SEO blog and replicate it on your own outreach campaign. However, without knowing the principles why it worked in the first place, it can only give you initial success.

Emails like I like your blog and found you on [insert link source] or I stumbled upon you on [source] and thought that you’ll be interested in my infographic hammered many inboxes of industry bloggers and publishers. They mostly go to spam folder and don’t help get returns in email outreach.

The way to stand out in email is to use a compelling, short, and personalized subject line such as this SiegeMedia’s subject line format:

[ASSET TYPE] for [WEBSITE]: [POST SUMMARY].

The reasons it’s effective is because publishers can easily glance what content type you’re trying to pitch to and what your asset contains by simply reading your subject line.

One-punch line can help improve your emails’ open rates.

But effective outreach doesn’t stop there.

It’s important to include specific details that only that website has (Ross calls it email fragments) which gives a personalize hook to your email that will make it look like a one-time sent off email rather than a blast-off one. . 

To test how important email fragments are in linker outreach, I sent a bad outreach email to a high-authority industry publisher with their Website Name not correctly spelled out. Scheduled it to be sent at peak hours.

Then after a hours, I received a response from the editor.

wrong email fragments

Negative.

Five months later, I sent a similar pitch (but with the correct spelling of the website’s name) to the same editor.

This time, I received a positive response wanting to publish the visual asset that we’ve created. They are asking for a custom intro and jpg/png version of the infographic.

correct email fragments

That may be a lame test (just one email) but I believe there are hundreds (if not thousands) of publishers checking their email inbox and choosing which email deserves a response based on how the pitch is structured and personalized.

The more you include email fragments in your pitch, the better results you’ll get.

2. LEVERAGE INFOGRAPHIC PROMOTION WITH EMBED BOXES

Publishing your infographic is finishing the first half of the battle (content creation). You have to put more eyeballs to it in order to get traction and naturally earn links – that’s the second half (content promotion).

As you know, people put embed boxes after infographics. This allows other bloggers to republish the exact visual asset on their own blogs without asking for permission from the original publisher.

This approach initiates the promotion of the visual asset.

Now take this step to the next level by giving a code to bloggers that’ll allow them to put their own embed box on their blogs when republishing your visual asset. The publisher who then embeds the asset will also have an embed code with your details.

When bloggers look at your republished content and are interested to do the same on their own blogs, it’s easy for them to republish it.

That way, it multiplies the promotion two times without having to reach out to bloggers who have read/connected with republishers.

When you pitch bloggers, you only give them an attachment of the image (png/jpg) for them to upload it on their sites. But it’d be much easier for them to publish the asset it you just send them a code.

The code should contain not only the image but also an embed code after the image. The code should look like this:

Let bloggers share the opportunity of links with you in the embed code. It looks like they’ve partnered with you in the promotion (co-marketing) when the visual asset is republished on another blog.

Customize the code by replacing Blogger with the Brand Name of the blogger and Your Blog with Your Brand plus links back to respective sites.

It’s a win-win situation. You get a link, the blogger acquires a link as well.

3. SLICE OUT INFOGRAPHICS INTO MICRO VISUALS

I normally see long infographics that require several mouse scrolls to see the entire image. It’s tiring to look at it on your screen, right?

While this denotes authority in some industries (because it’s filled with a lot of data), what I’ve realized is that not all visitors will dare to check all the details inside the image. They only check the title and get the important facts.

One approach that you can do to not overwhelm your audience with too much content is to slice out a long infographic into two to even four micro images that won’t break the entire message of the content, but rather help visitors pleasingly get each detail on a micro level.

However, it may not be applicable to all types of infographics, such as the case with instructographics or how-to visual assets because it obviously breaks the process of how to complete/do a “thing” (e.g. how to choose a bottle of wine).

how to choose wine instructographics

Nonetheless there are infographics that you can break down into micro pieces, like those with five or more data points, that are contextually related but can be divided into two. For example, “How Technology in City1, City2 and City3 Impacts Teen Dating and Women Violence”, you can create micro images for Teen Dating and Women Violence. This is the case when both these two main data points can stand out independently in messaging.

4. LOCALIZE VISUAL DATA

Local-targeted links still play a huge role in ranking a local website for city-specific keywords.

There are a lot of link building strategies out there that helps you build local backlinks, such as local sponsorships (events, local clubs, schools), local alumni, student, and employee discount programs.

I’ll let you in on a secret. There’s one link building tactic that is underrated in the SEO community – that is, local infographics creation and promotion.

It’s common to see an industry-specific infographic, but having both industry-specific and local-targeted visual is rare.

Now the question is, how you can localize industry-specific visual data?

The first step is to find a local content source. You can use your company’s internal data if you have one. But if you’re looking for external source, you may search for available content in public data sites below:

Scour out these sites using local and industry keywords and see if there’s a local and relevant public data source.

As an example, we’ve sourced out a research study about teen dating, abuse and bullying in New York, New Jersey, and Pennsylvania by using the keyword, “bullying”.

nacjd public data source website

The next step is to assess the relevance and credibility of the public data piece by looking at the version history. This helps you check whether the information is updated for the current year.

Lastly, transform the public data into a visual data either by hiring a freelance infographic designer or designing it yourself.

teen dating infographic

I hope this four-tips article gives you some spark in using guestographics effectively as one of your main-go link building strategies.

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The Author
Venchito Tampon Jr

Venchito Tampon is the CEO and Co-Founder of SharpRocket,. Also a Filipino motivational speaker who inspired thousands of youth and young professionals across the Philippines.