Specialized Photographer SEO Services

SEO in photography is the process of setting your photography site or business on top of the search engines. Why do you want your site to be on top anyway? Well, because you want the internet users to see you first when they search for something related to your business.

You want to be their go-to resource when they need a service like yours. This is the dream of every photographer who moves their brand online, and it might be pretty challenging to start for some.
Search Engine Optimization (SE0) is a digital marketing activity where it plans and sets your website to a specific goal.

Typically, the main goal of businesses like photographers who use SEO is to make their brand visible to a wider audience and reach the people interested in their business. SEO in photography is the same as SEO used in eCommerce. There are the same techniques and tools. The only thing that differs is the content and the niche.

SEO is important for every photographer to reach new opportunities and grow their business or network.
Even if photography is just a hobby for some, you always want people to see and appreciate your originally-captured photos.

Moreover, some individuals are serious about their photography business, which is a potential source of income. So whether you capture photos for fun or for living, SEO can bring you to the top.

Photography requires a talent that not anyone possesses, so if you have it, show it! If you are that competitive, you’d surely do everything you can so people can recognize and reach you when they need a photography service.

Some even spend their budget doing promotions and paid advertisements. Going back to what we call competition, one way to level up in today’s digital era is to have your own photography site.

Developing a site could be an uphill battle and would take time, but it would be the start of a game-changing journey once you have it!

As a competitive photographer, you should know that SEO works best for a website. In fact, you can upload your photos on your site and make a portfolio that you can use to win clients.

Thinking of starting a blog with your power images? That is indeed possible! When you have your site, you are now 100% ready to put yourself on top of the competition.

In writing your blog post on your site, it would be better to go over 300 words in writing your content on your site. In fact, the longer the content you have, the better the ranking you could possibly get.

However, the length of your blog post still differs on the topic you are talking about.

Take note that the more detailed you talk about the topic, the higher the authority you can showcase. Consequently, search engines will recognize your content and could outrank other blogs.

Let us say 2,000 to 2,500 words will be enough to talk about something you are an expert in. After all, these are still nice figures to consider in SEO.

To further assess whether the length of your blog is still acceptable, you can use content analysis tools such as that of a Yoast SEO.

If you are a bit lost on how to use it and still struggling with your blog, you can seek help from professional SEO marketers to ensure you’re on the right track.

You can boost your photography’s SEO ranking by doing the following.

• Start with the basics. You should know SEO basics to prepare your brand for a more advanced set of strategies. Some of the fundamentals you need to know are smart keyword research and usage, relevant titles, meta descriptions and tags, image optimization, Local SEO, blogging, and backlinks. Once you get a good grip of these, you are now ready for the next level of SEO strategies. 
• Go for relevant topics. Since there’s a hundred percent chance that your site would be filled with blog posts, you need to know the topics relevant to your niche. It’s easy to write a blog post, but the concern will boil down to your content. Write the ones that can help your readers while still exploring the world of photography. Spread information, facts, and tips that they can use. Note that your purpose is to help people in any way you could- be it a service or an informative article. Keep on blogging to widen your network and build your authority in photography.
• Optimize your blog. After writing your blog, the next thing you need to do is to ensure that you include relevant keywords so you’d appear in search results—research about the keywords people use when searching for topics or services related to photography. Likewise, your titles and descriptions play an important role in encouraging users to click through your site so make sure to have a strong title and description. 
• Aim for a simple URL structure. Keep your URL clean and short so users can easily see if they are on the right page. Messy URLs won’t do any good to your ranking. For this one, don’t be bothered by the keywords on your URL. You can let it slip this time as long as your content has the relevant search terms.
• Prioritize backlinks. Your site’s domain authority is dependent on the quality and quantity of backlinks you have. The more backlinks you get, the higher the authority you receive, the higher the ranking. You can get backlinks through guest posting to other relevant sites. Search engines prioritize quality backlinks than quantity so ensure that the site you plan to partner with is reputable and legitimate.
• Speed up your site. The attention span of internet users today is too short, and you do not want them to leave your site because it is lousy. Optimize your site by removing duplicate content, compressing images, and updating your plugins and extensions. Once you have optimized it, you’d notice that your site runs faster than before. This will decrease your bounce rate, which is a big impact when it comes to SEO.
• Put testimonials and reviews. Testimonials and reviews are legitimate ways of saying that your business is a real deal. If you have had clients in the past, you can ask for them to write a review for you. Either way, when you collaborate with other photographers, you can review them and see if they’ll get back to you with a testimonial too. This can give you a quality backlink!

To name an image for SEO purposes, you can keep it short for like five words or less. You do not want to stuff it with keywords because it will look messy and unnatural, like a robot.

You can separate words using hyphens because search engines can read image names better this way. For example, “dream-wedding-photography” instead of “dreamweddingphotography.” See the difference? The first one with hyphens is easier to read and understand than the second messy one.

In line with the number of words for an image, you might also want to know what makes a good and bad description.

• Always be descriptive in your image description.
• Don’t use default file names such as IMG892.jpg.
• Don’t stuff it with keywords.
• Be natural.

Note that even your image description contributes a lot to help you rank higher on search engines. The perfect length plus a strong and relevant image description would give you SEO bonus points!

To write the alt tags of wedding photography, you need to ensure that the description is 16 words or lesser.

Do not try to go beyond that number because you’ll ruin your site’s functionality. In addition to that, do not put all the keywords on your alt tags because not all images fit perfectly on the keyword “wedding photography.”

Lastly, just like in writing your image description, always express it naturally, descriptive, and real. In this way, your visitors can easily understand the image even if your page slows down. But what are alt tags, by the way, and why is it a big deal?

An image alt tag is the actual description of an image expressed through words. Alt tags are important because they can help visually impaired visitors read them using screen-reader technology. It can also assist your website visitors imagine the image when the page slowly loads or the exact photo is broken.
Lastly, Google used to rely on alt tags to understand the image.

Since you already know what alt tags are and why you need these on your site, it’s time to apply the tips on writing your alt texts correctly!