linkody review

How to Use Linkody For Backlink Analysis and Monitoring

In my years of experience, I would say that there isn't a one-stop-shop of tools for SEOs and link builders.

Using a variety of tools for many link building tasks, for example, depends on what makes each tool more suited for a specific function.

Since checking of new and existing links that have become part of our daily tasks as a link building agency, we know of one tool that makes backlink monitoring and backlink analysis made simple.

linkody review

 

What is Linkody?

Linkody is a SaaS tool for backlink monitoring, analysis, and reporting. Since 2011, many marketers and SEOs have used the tool to monitor their websites' backlinks and even their competitors' backlinks. Simply plug in the domains of your site and your competitors and you can immediately check for all the backlinks with their corresponding metrics. The tool has the ability to run the reports for you — an ease if you've got multiple clients working with.

How Does Linkody Works?

Once you sign to Linkody, you can add your domain and your competitors' domains for analysis.

linkody add competitorWhat I liked about Linkody is its ability to integrate with other tools such as Ahrefs. This gives the platform the capacity to get an appropriate metric for each backlink.

linkody connect with ahrefs

I'll be using a free account to see what the tool gives through its features.

Analyze backlinks with metrics

When you click on 'Links', it supplies with a list of all the backlinks of your site.

linkody links tab

Now, Linkody only gives 3 months of data of all links if you're a free account. If you wish for an extension of let's say 6 months or 1 year, it would you to upgrade your account.

That being said, you can have details you need for links including:

  • Exact URL of the link
  • Landing page (page linked to by the backlink)
  • Anchor text
  • The date which links was discovered
  • No-follow or dofollow
  • Moz DA, Spam Score
  • TLD and IP

Like any other tool, there are advanced filters that you can use to only include links that meet certain criteria (last live from 1 month ago).

linkody advanced filters

Landing page error is a quick feature to find out any landing pages of your site (where links are pointed to). You may create another page of the site and redirect that landing page error URL. Build new links to the new landing page.

linkody landing page errors

You may also want to use tags for quick filtering in the future. You can add tags for type of backlink (comment, round-up, guest post, etc…), sites/domains you've reached out matching your existing list of outreach prospects, and other important filtering analysis for both link search and outreach initiatives.

Track and monitor backlinks 24/7

Performing many SEO tasks is crucial to a marketer. That said, one should find ways to automate significant reports and data.

Linkody notifies you of any new backlinks acquired by your site and any lost backlinks. This allows you to give updates on the progress of your link building campaign.

As a link building agency, that progress report of new links matters to SEOs as you can assess the time duration (days or weeks) it takes you to get a single link from the time you've started your blogger outreach campaign.

Giving alerts also helps in making tweaks of your content according to what specific linkers are receptive to. Either you'll add additional content formats to serve the linkable audience better or make more of the same content format that appeals to the link market.

From given reports, you can get insights and make decisions to further develop your content and achieve more success in general for your link building campaign.

Get insights from competitors' backlinks

Competitor backlink research is an essential SEO task, which gives you an overview of your linkable audience market and valuable insights to your current and next set of actions in terms of content creation and outreach.

Linkody allows provision for backlinks reports for your competitors' domains. Details of your site's backlinks (metrics, landing page, anchor text, etc..) are also the same thing Linkody offers for your competitors' backlinks.

linkody competitor links

Given the list of links are sorted from the recent date the link was discovered (December 17, 2019 - since the time of this writing), you can learn insights as to the latest link building campaign your competitors are doing.

Those latest links could inform you of the type of relationships your competitor has built with its linkers — which will then provide additional insight as to the link acquisition strategy used.

For instance, if you've seen multiple links from the same website on high-quality guest articles, that itself forms a regular column for guest posting which you can tap as a guest blogging opportunity.

Identify low-value backlinks

In our guide about bad links, we've shared how to determine if a link is good or bad. Here are some of our considering factors:

  • Contextual relevance
  • Traffic
  • Traffic location
  • Link placement
  • Anchor text distribution
  • Metrics

You can have a few of those factors checked through Linkody (anchor text, metrics, etc…). By doing so, you can make a decision about which kinds of backlinks to avoid in your future link endeavors. 

Link Analysis Made Simple

While there are a lot more features needed to add to Linkody, its free access offers many considerations and insights where you can take action for the full development of your link building campaign.

Link analysis isn't easy but can be made simple by gathering data, filtering what's needed, and taking insights into action plans. Isn't it what continuous improvement for a campaign is all about? 


semrush seo writing assistant

How to Use SEMRush SEO Writing Assistant for Content Optimization

Content optimization is a process of optimizing a webpage to best serve its intended users by fixing technical issues on the page and improving the copy of the content for better search performance.

There are many tools to help you with content optimization.

For today, I'll focus on one SEO tool that is very handy to use for publishers, bloggers, and other content professionals optimizing their content: SEMRush SEO Writing Assistant.

semrush seo writing assistant

 

What is SEMRush SEO Writing Assistant?

SEMRush SEO Writing Assistant is a smart extension for everyday use of content specialists. It offers recommendations straight from what it calls, 'SEO Content Template' (SCT). It provides recommendations and analysis based on the top 10 pages ranking for a given keyword.

How Does SEMRush SEO Writing Assistant Work?

Many content writers are confused as to who they should serve: search engines or users.

With many debates, the best answer is both.

And you can actually do so. With SEMRush SEO Writing Assistant, you can have the ability to check the SEO potential of a blog post — meaning how well it'll rank for your target keyword.

While maintaining the quality of the piece - conciseness, flow, context, you also want to make sure it includes keywords and related terms for better search performance. This would allow your page to serve both search engines and its users.

SEMRush SEO Writing Assistant is a reliable and handy tool. It’s very useful as you don't have to sign in to your SEMRush account every time you want to use it.

Features, Details, and Pricing

The main question for every content creator trying a content product is, "what does the tool gives me?".

Here are the features of SEMRush SEO Writing Assistant:

FEATURES AND DETAILS

Overall score

This shows you the general quality of an article. It is calculated based on four metrics: readability, SEO, tone of voice, and originality.

semrush seo writing assistant overall score

Readability

Readability is the ease in which a reader understands your text (readability score). It covers four things:

  • Plain language. This refers to how the text corresponds to the basic reading level of a person (reading ease score).
  • Target words. This is based on the average words used by the top-ranking page for the keyword.
  • Title issues. Is your title present in the most important places of your content?
  • Content Issues. Do you have long paragraphs that need to be cut? Any hard to read sentences need to be rewritten?

SEO

In the SEO section, it only covers keywords, alt attribute of images, link issues, and title issues.

  • Target keywords. The tool will let you know if you're using keywords at least once in the entire content. This is SEO 101, yet most bloggers don't apply this.
  • Recommended keywords. Enrich your content by adding semantically-related keywords, primarily based on the top 10 ranking pages.
  • Alt attribute issues. Do your images have alt-attributes?
  • Link issues. Do you have external links in your content? Are these links functioning or broken?
  • Title issues. Have you used your target keywords?

Tone of voice

The tone of voice is how you say your message, including the choice of words, their order, rhythm, and pace. The tone of voice of your content could be very casual, very formal, or anything in between

Consistency in a tone of voice measures how well you did maintain the tone of voice across your content. SEMRush SWA gives you a list of the most casual sentences as well as the most formal sentences.

Originality

This feature gives you the total percentage and number of copied words from identified content sources. The originality check is based on the Copyleaks Plagiarism Checker.

PRICING

SEO Writing Assistant tool is already included in the SEMRush toolkit. However, based on the plan that you purchase, you are only allowed a certain number of usage for the features.

semrush pricing table

For example, if you are using a Guru account, you can use 800 SEO content templates every month. While if it's a PRO account, you can only have 1 content template.

Meanwhile, plagiarism checks are not allowed for a PRO account, but for Guru subscribers, you can have 5 plagiarism checks every month.

How To Use SEMRush SEO Writing Assistant?

There are two ways you can use SEMRush SEO Writing Assistant: adding a Google Docs Add-on or installing SEMRush SWA Wordpress plugin.

Google Docs Add-on

semrush writing assistant google doc add on

Install the SEMRush SEO Writing Assistant as your Chrome Add-on.

semrush swa google doc

Once you install it, click Add-ons in your Google document, then choose SEMRush SEO Writing Assistant.

You have to sign in to your SEMRush Account to get started with the tool.

Wordpress Plugin

You can download this Wordpress plugin and upload it to your plugin files.

semrush swa wordpress plugin

Another method is to simply search the plugin directory for SEMRush SEO Writing Assistant plugin, and click install.

Below your content draft, you'll see a section for SEMRush SEO Writing Assistant.

semrush seo writingassistant wordpress section

I highly recommend you use the Float mode. This gives you the freedom to see both your content draft and SEMRush SWA at the right side of your Wordpress screen.

semrush swa float mode

SEMRush SEO Writing Assistant in Action

The basic content optimization based for most content creators is adding target keywords in the title of the page, header tags, and to include those keywords as often as it can be (contextually) in the content.

Content optimization doesn't stop there. With Google being more and more intelligent in understanding the context of the page, you have to optimize your content for LSI keywords.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. (source: Backlinko)

SEMRush SWA does the legwork of giving you what related industry terms to add in your content. You can go straight edit your Wordpress draft, and contextually as it fits, incorporate fitted ones.

semrush swa recommended keywords

You also want to make sure entities that will give more context in your content page are being added. SEMRush SWA doesn't show you all, but in my own testing, it gives you a few entities (names, personalities, brands, institutions, etc..) that could add context to your page. Those recommended keywords shows semantic relevance to your page.

semrush swa entities

The length of paragraphs matter in search rankings. There is an average word count of rankings pages for your target keyword you can hit with your content — ensuring you have a chance to compete for the top ranking.

semrush swa wordlength

Readability is important for users. You don't have to make your content complex to consume. Depending on your users' reading level, you want to make your content as readable as possible to general, yet targeted audiences.

Splitting long paragraphs, rewriting hard to read sentences, and simplifying complex words to make the content readable is highly recommended.

Lastly, what I liked about SEMRush SWA is its SCT or SEO Content Template, giving you an extended list of recommendations to further optimize your content.

semrush swa download seo content template

You may also schedule content optimization in your calendar through the SEMRush platform. Rename your activity title and choose the date and time you want to focus on optimizing that certain content piece.

semrush content template schedule calendar

Further Reading:

Key Takeaways:

While there are many initiatives to execute in every SEO campaign, one you shouldn't ignore is content optimization.

Optimizing existing content assets is just as important as publishing new pages. SEMRush SWA can be a handy and useful tool to speed up recommendations for content optimization.


voilanorbert

How to Use VoilaNorbert For Linker Outreach

Outreach is a critical part of any link building campaigns given that this is where you have to ensure your prospects are pitched carefully with extreme value for them.

With so many tools to aid your outreach process, it's so hard to identify which ones actually help you move the needle in every initiative of the campaign.

There is one web product that's been available in the market to help you with finding someone's email addresses, email verification, and scheduling email pitches.

It's VoilaNorbert.

voilanorbert

What Is VoilaNorbert?

VoilaNorbert is a lead intelligence software that allows you to find new email addresses of people you are trying to pitch, verify the validity of those emails, and/or schedule emails at your preferred date and time. 

Features, Details, and Pricing

Unlike other outreach tools that have tens of features, VoilaNorbert focuses on three core uses.

The first is finding leads.

Find email addresses

VoilaNorbert helps you discover and collect the corporate emails of decision-makers of businesses you're trying to get in touch with. It also helps you find email addresses of publishers, bloggers, or any content creator you are looking to pitch for content publishing.

Finding email addresses can be done manually. Go for each target website or page, skim through it, and keen an eye on a section that tells you the right contact person and email address to contact. Copy and paste it to your spreadsheet and you're done.

That is the most basic way of doing it.

However, doing it on a scale of hundreds and thousands of prospects will consume so much time you could otherwise spend on crafting an email copy that gets their interests.

Furthermore, if you're working on a scalable link building strategy, i.e. guest blogging and broken link building, it's vital to find a tool that will get things done very quickly — as in the case of collecting important contact details of outreach prospects.

Verify emails

Did your emails fail to receive responses from your link targets?

It's probably not because your email pitch is crap, but that the email address isn't valid anymore -

VoilaNorbert gives you the ability to validate emails in real-time. Doing so, you can now reach real people and expect replies from them.

There are tools that function just like that — verifying email addresses. But if you're looking for a flexible one that does both two core functions straight from the platform: finding email addresses and verifying them, VoilaNorbert is the best fit for you.

You can have both functionalities without having to leave the platform.

Enrich contacts

Enriching contacts is sending emails to target link prospects with the right message at the right time they'll be more likely to see and read your email message.

It's important to have a good understanding of what makes an email message effective, especially in aiming to get organic links.

One principle you can apply is the A.I.D.A model, which is an acronym for Attention, Interest, Desire, and Action. Make sure you have these elements included in your email pitch — to make it strong enough to entice responses from your link targets.

Here are some resources you may find valuable to improve your email copies:

How Does VoilaNorbert Work?

Sign up to get your first free 50 leads.

voilanorbert register

Once you've confirmed your registration, you can now login to the tool.

You'll then see the features of the tool. Let's talk about each of them.

voilanorbert features

Prospecting

There are two prospecting methods: manual and bulk.

voilanorbert manual prospecting

With manual prospecting, you simply have to enter the name of the contact person and the domain URL of the website. Then click, Go Ahead, Norbert!.

As for bulk prospecting, you have to upload your CSV file with columns for Names and Company Names.

voilanorbert bulk prospecting

What I liked about VoilaNorbert is that it gives you a sense of the validity of the email by showing you a green color for a high percentage, an orange one for mid, or red for a low percentage of validity.

Furthermore, if you wish to send an email straight from the platform, you can do so by clicking the Mailbox button.

voilanorbert email straight from platform

Link builders should look for ways to improve their productivity. In finding email addresses, VoilaNorbert saves you enough time with its Chrome extension tool.

voilanorbert chrome extension

If you're on your target page, simply click the VoilaNorbert tool at your toolbox. You can use it immediately to find the right email address for that page. It's a handy feature that keeps you highly productive in your email finding process.

You may want to check out this guide on top Gmail extensions you can use for linker outreach, and link building in general.

Validation

To avoid failed messages and ensure you're making the cut through every email pitch you send, it's important to validate email addresses.

Other  important reasons to include email validation in your outreach process:

  • Reduces time spent pitching invalid email addresses.
  • Easily diverts efforts to finding secondary emails, in case the primary email address collected is invalid.
  • Clean input in a spreadsheet or on an outreach platform — leading to a more organized outreach workflow

With VoilaNorbert, you can verify emails based on the number of emails you need. This is a good feature that differentiates it from its tool competitors — as it saves so much money if you're into a small outreach campaign.

There are three ways to validate your emails:

  • Upload a CSV file
  • Copy and paste email addresses from a spreadsheet
  • Use connected integrations from other sites/tools (i.e. Mailchimp, Hubspots, or Mailshake).

voilanorbert email verification

One important note here is that there are emails that will be marked as "Risky" when you start verifying emails. These "risky-marked" emails simply mean that there's a high chance of bounce for that email address.

VoilaNorbert verifies the connection to the mail server owning the email address. If it's not established properly, it is marked with red color and/or risky. The tool has proper functionalities to ensure proper accuracy of email validation — giving you the confidence in the results.

Enrichment

In crafting email copies for link building outreach, it's important to include details that matter to your recipient. You can do that by having an overview of their interests.

It's easy to check a Twitter profile, get a sense of what the prospect is up to, his or her location, and what can make you engaged with him/her in your email pitch.

The thing is, if you're doing it on scale finding each and every social account of prospects, it may not be a good investment for your time.

VoilaNorbert helps you with this matter.  It can fetch the current job title, employer, location, and even social networks of the person behind the email you're verifying.

This quick feature gives you the ability to know more about your link prospects and not just spam them with another generic pitch.

voilanorbert enrichment emails

Best Alternatives to VoilaNorbert

I highly recommend that you use VoilaNorbert in doing outreach tasks efficiently (finding email addresses, email verification, and initial email pitching).

In case, you're not satisfied with its features, here are two alternatives that you can try out:

Hunter

Our link building team is heavily using Hunter as part of one of our email finding tools. It lets us find email addresses in seconds.

With over 200+ million email addresses indexed, Hunter already has effective search filters and scoring to give you a list of email addresses that you need for the right context.

Clearbit

Clearbit has a deep data engine that's very efficient for lead generation processes. If you're looking for integrations into many platforms, Clearbit's functionality is a good try for you.

Whatever tools you use, whether it's VoilaNorbert, Hunter, or Clearbit, you can leverage them for core outreach initiatives for whatever campaign that is - blogger outreach, influencer outreach, or other types of outreach campaigns.

Finding Email Addresses and Validation At Scale

It doesn’t' hurt to try VoilaNorbert for your linker outreach campaigns. Being able to collect email addresses and validating them in minutes is a huge legwork any link builder aims for.

Validating emails is another micro process that will make a huge difference in how your email outreach results turn out.

Those two processes: finding email addresses and email validation are critical success factors in email outreach.

However, it's important to know which parts of the process need your most precious time and attention. Those are crafting email copies with personalization and value proposition.


link hunter review

LinkHunter Review

Every link management campaign requires the use of tools to facilitate activities in link prospecting, qualification and outreach.

These tools can help scale link building tasks by semi-automating repetitive actions, by filtering domains and pages using certain metrics and by exporting necessary data into spreadsheets (for further filtering and qualification).

In the past, I've reviewed some link building tools, which I highly recommend, Citation Labs and Ahrefs. You can check out my individual reviews about them. 

Today, I'll cover another link building tool that I've been testing and using for some of my personal projects.

Introducing LinkHunter…

link hunter review

LinkHunter is one of the recently launched link building tools that is founded by my good friend, Jeff Oxford. He has several years of experience handling eCommerce websites and enterprise brands such as Mastercard and Belkin. 

This only ensures that he can effectively cater to a huge market of SEOs by addressing the need for lack of tool's features that'll best help improve effectiveness and efficiency of link building campaigns if integrated to LinkHunter.

Let me show you how the tool works.

After you sign up and sign in to the tool, you can quickly see the overview of your campaigns.

link hunter choose campaign type

If you intend to create one, there's a button for "Create New Campaign".

You’ll have to choose for three types of campaigns:

  • Easiest campaigns (includes guest blogging campaigns, product reviews campaigns and sponsored post campaigns).
  • Content promotion (includes blogger outreach campaign, resource page campaign and link roundups campaign).
  • Situational campaigns (giveaway campaigns, interviews campaign, podcast campaigns, and custom campaign).

The advantage of this campaign classification is that it allows you to quickly start a campaign based on a specific purpose and types of links you're trying to acquire for your site.

For example, when you want to create a campaign for guest blogging, you simply choose Guest Blogging.

For custom campaigns, you can create one by clicking Create New Campaign.

linkhunter create new custom campaign

There is also a field for email account usage. It is best to integrate your email accounts (outreach emails) right at the very start so you can easily choose from the drop-down menu of email accounts when you started with the campaign.

If you wish to add your email outreach account, click on "Add Email Account".

linkhunter add email account

Going back from the new custom campaign, you have to input the name of your campaign (better if it's a client name or code you create just for that website).

Next is the link prospecting platform of LinkHunter.

One of the best features of LinkHunter is their "Automated Link Prospector". This is not the exact name of the feature, but for this review’s sake, let me label it that way.

You have to input keywords that are relevant to your website and campaigns. On the right side of the platform, there's a quick guide that shows which keywords are good or bad to use.

linkhunter quick guide keywords

You can then choose the country of search. The tool will basically filter the search pages into the country that you prefer. By default, it's worldwide, but if you're prospecting for country-specific websites, you can choose the right country.

LinkHunter provides free outreach templates for each campaign type which is a big help for those who're new to outreach activities.

linkhunter initial email templates

The link building tool also includes an option for follow-up emails (which can be automatically sent days after your initial emails have been sent).

linkhunter follow-up emails

Pages automatically searched by the tool by using your target keywords and its default advanced search options for a specific campaign will now be ready to filter.

linkhunter prospect pages

It has a sort option for relevance, domain authority and alphabetical.

Link qualification is critically important in executing a link building campaign, in that knowledge that you only choose the page that fits right for your campaign before you proceed to outreach.

LinkHunter gives you the opportunity to preview each page you want to qualify.

linkhunter domain filtering capacity

If you want to go directly to the website for further analysis, you can click the button "Open Website a New Tab".

One upside of LinkHunter is that it closes the gap between link qualification and outreach. You don't necessarily have to open a new outreach platform or your email account to send your pitches. You can go straight customizing each email at the right panel and send it right away.

Pro tip: Choose the email that has high chances of responding to your pitch. For blogging campaigns, if there's no direct email contact person, you can choose editor@domain.com. Avoid reaching out to info@domain.com, sales@domain.com, support@domain.com and other departmentalized emails (your pitch might not be directly addressed by these departments).

linkhunter email personalization choose email address

Every link building tool always has room for improvements. No exception with our product today.

What Needs Work

A few things to note, that when added as features of the product can make it more efficient to use:

1. No email scheduling - there is no option to schedules emails at later dates (both for initial emails and follow-ups). It is best to have automated follow-ups that can be sent as replies to the original emails than be sent as new emails.

2. No filtering capacity by relationship stages - there is no filtering option or list for relationship stages. There are visible stages from the campaign overview (prospects, contacted, responded and links), but there's no room to filter emails based on relationship stages.

3. Visible campaigns to certain people - campaigns are all visible to the person who logged into the tool. There are no options to make certain campaigns visible to assigned people only. I'm looking to avoid any errors committed, such as archiving campaigns by mistake.

4. Additional fields in templates - embedding images in email for creative email pitches and email signature.

5. Adding opportunities in bulk - lack of option to import a list of websites derived through other sources (competitor link research using link analysis tools or a list of link prospects through manual prospecting on search engines).

Overall, LinkHunter is best for a one-man link building team (who does every aspect of link acquisition) and small agencies who don't need to switch between link research and outreach campaigns. With further improvements, I think LinkHunter can be a highly efficient tool for link builders.

If you have questions and inquiries about this link building tool, leave a comment below.