b2b link building tips

How to Build Links to B2B Websites

When you don't have many outreach prospects on your lists, what do you do?

Either you reach out again to your same link building targets or find new ways to collect more to your list.

This is one of the challenges when you're building links to B2B sites.

Not enough outreach markets. Niche is too boring. Topics are only limited.

In this blog post, we're going to talk about b2b link building and how you can brainstorm content topics that get links.

b2b link building tips

With enough content planning, smart link prospecting, and an effective outreach campaign, you'll be able to formulate a plan that works for your industry.

Here are four tips to address those challenges I've covered earlier.

 

How to Build Links in B2B Markets

1. Vary content creation approaches

Test out options on your content marketing campaign.

One, in particular, is to go with broad topics, instead of just niche content ideas.

It's easy to get frustrated with the low amount of topics you can brainstorm when you only focus on your niche.

So figure out how to mix your blog targeting with broad topics by looking at categories and interest groups that you can tap onto with your content.

Secondly, you also want to be looking at the content format you can try and test in your blog.

One good example is how Mattermak, a data platform for venture capital companies, does with their Raise the Bar content.

mattermark raise the bar

They basically compile a "daily digest" of timely posts on sales, marketing, and growth engineering.

Not only do they grow broad on topics, but find a way to make it worthwhile their time to produce content with fewer resources.

Surveys, year-end reports, swipe files, and resource guides are some content assets you can vary for your content.

Two good examples of this are MYOB  and Deloitte.

MYOB features end of financial year resources as they recognize that many businesses are figuring out accounting and financial decisions as they grow. Doing so helps them to position themselves as a go-to-resource brand for businesses navigating in each stage of progress.

myob-end of financial year report

Deloitte conducts annual and timely surveys for millennials and Gen Zs. During this pandemic, they launched their research revealing "resilient generations" which showcases how those two generations (millennials and Gen Zs) express resolve and thrive for their better future.

deloitte global millennial survey

These are all big brands and you may be wondering if you could actually do the same for your B2B site.

The reality is you may not have a big budget, but you can get inspiration from these companies to identify what works for you based on your context and industry.

Here are some guides to help you with creating content in the new normal and how to do outreach during Coronavirus.

2. Expand into multiple outreach markets

Not only you should be looking for ways to vary your content strategies, but you can also penetrate multiple outreach markets.

The advantages of doing so that you create consistent relevant content that yields more brand awareness, as you get to increase eyeballs for your site from every potential linkable market possible.

There are two ways to do this:

  1. Match your content with any linkable audience.
  2. Find shareable audiences to promote your content.

The first approach must be planned ahead of content promotion.

In the content creation process, there must be aligning of the topic to a particular linkable audience you choose.

highly linkable blb audiences

Given that these linkable audiences are more receptive to linking than other outreach markets, you can guarantee links when you promote your content asset.

You can start this off by checking what your competitors are doing. List down all outreach markets they have targeted with their content. You will end up finding more markets that are not included in the graphics above.

tuck best by links top pages

Then choose among these audiences makes sense to target with your web assets.

The second approach is geared towards people who are open to sharing visuals, assets, and guides rather than just externally linking to your page.

These are bloggers and publishers in your space with past history of sharing assets to their audience. As simple as having a Google search to figure that out, is a plus if you want to know how keen they are to respond to sharing-content outreach pitches.

shareable audiences

3. Use template pages as link assets for SaaS brands

If you're into SaaS B2B sites, you want to maximize your landing pages that have the potential to get quality links.

Now, it's not that easy to promote a landing page (i.e. template page) and acquire links instantly. No one would give a link to a sales page.

So you have to make changes with the template page, its targeting, and how you approach your outreach campaign.

I've covered this in detail in my guide on how to build links to SaaS template pages.

Here are some insights you can discover from it:

  • Learn from other template-specific sites and model it to your brand
  • Add citable elements to your SaaS template page (to add a linkable value proposition to your copy).
  • Leverage resource page opportunities
  • Build landing page links with brand mention outreach
  • Tap off-site brand content like blogs

4. Maximize passive-link earning content pieces

Passive link acquisition works.

However, there must be an upfront investment of resources to put the content out there and dominate rankings, until other content creators would see and reference the page from their content works.

Find referential keywords that you can target with content. These include "questions" people ask when they're looking for something and are likely to be cited by other content creators.

You can also start looking for "research" or "data" keyword-driven opportunities, where publishers normally link to add more credibility to what they're writing about.

data driven example

data driven example links

Leverage manual outreach opportunities to promote these referential pages to gain traction and links, to have the ability to rank for their target keywords.

Once it ranks, it gives your pages the ability to build the pipeline of organic links over time.

Replicate the same strategy to your other content assets and get the benefits of any passive links.

Mix that with active link building outreach to get some momentum with your link building.

Land and Expand

Start small by looking at opportunities in your hand. Leverage what works already to land on a few links. Then get the ball rolling by tapping either other outreach markets or other content formats that can work for your brand.


content strategy support sales team

How Your Content Strategy Can Support Your Sales Team 

Whether you call it content marketing, inbound marketing, or any other related term, the use of content to advance a business’s goals almost always falls under the umbrella of marketing. But don’t pigeon-hole content. By taking a broader view of content’s potential, you can identify plenty of ways it can be used to support your sales team as well.

content strategy support sales team

Marketing and sales don’t always play nice together. Marketing can execute brilliant, compelling content, but if it isn’t used by sales teams, it may not get the attention it needs to pull its weight from an ROI perspective. 

Conversely, sales teams that plow forward without making use of the content assets available to them risk hamstringing their effectiveness, as more and more buyers prefer to engage with marketing content before ever connecting with a salesperson.

 

For your content strategy to support your sales team, you need to think about content through a broader lens. Here’s how to do it:

Understanding the Buyer Journey

If you’re going to use content to support elements of your sales cycle, you need to first understand the foundational concept of the buyer’s journey. Typically, this idea is presented in the shape of a funnel, split into different stages. Though exact funnel models vary, most include the following stages at a minimum:

  • Awareness: A prospect becomes aware of a need they intend to fulfill through a purchase.
  • Consideration: The prospect considers different potential solutions to their need; for instance, by evaluating your company against its competitors.
  • Purchase: The prospect decides on a solution.

Some models include a post-purchase stage, while others break out the three above into more granular needs. Regardless of the specific approach, a few things hold true about funnel-based buyer journey models:

  • The funnel shape is used to signify the natural attrition that occurs throughout the buyer journey. Not every prospect who becomes aware of your solution will become a customer.
  • The amount of time prospects spend in the funnel depends on factors such as the significance of their need and the cost of your solution.
  • Although prospects may not move through the funnel in a linear fashion, they must have their needs met at each stage before they become a customer.

Expanding on that last point, a prospect isn’t going to buy from you if they aren’t aware that they have a need to fulfill. Similarly, it’s unlikely that they’re going to buy from you without considering possible alternatives.

The good news is that, because we understand that prospects have questions that must be answered and need that must be fulfilled at each stage, we can transform these insights into content assets that can be used to support the sales team. 

Here are a few strategies for doing so:

Creating Content Around Specific Product Features

In the Awareness and Consideration stages of the buyer’s journey, it’s common for prospects to have questions about specific product features.

Imagine that your company has identified a need for a new project management solution. You aren’t going to go out and sign up for the first Google result you come across. Instead, you’ll probably approach your decision in a more thoughtful way – such as by creating a list of must-have vs. nice-to-have features to guide your search.

Now, let’s assume that one of your team’s must-have features is integration with your existing CRM. Would you be more impressed by a salesperson who couldn’t give you a clear answer on whether or not their project management system integrates with your specific CRM? Or by one that can immediately send over one-pager listing popular integration, along with links to complete instructions for setting each one up?

As an example, take 17hats, a business management system for solopreneurs. The company’s help section features an extensive list of integration tutorials, including the instructions below for its Quickbooks Online integration:

17hats online integration

There are several things you’ll want to keep in mind when creating content around specific features:

  • Not all buyers will be interested in the same features. Work with your company’s sales team to identify which features the prospects they talk to are most interested in so that you can prioritize your content building efforts around them.
  • Prospects prefer to access information in different ways. Will they be printing assets for future reference? Would they like to read instructions or watch them in videos? If you or your sales team aren’t clear, you may need to test a few formats to get a better feel for how to allocate your content creation efforts.
  • Creating feature-specific content won’t move the needle for your sales team if you don’t also give them an easy way to access it. When they’re chasing a hot lead, few salespeople are going to stop to search for that content piece you sent across months ago. Build an easily-accessible content library, and conduct regular training on new additions so that they can put your content to work.

Creating Content Around Common Sales Objections

Your next source of sales-specific content inspiration should be the sales objections your company commonly faces.

Sales objections are the problems that keep prospects from moving forward in your sales process; they’re the reason each subsequent funnel stage is smaller than the one before it. The ability to address them successfully is a major determinant in sales success, but content can go a long way towards supporting the process.

According to Jace Ermidis in an article on the SalesForce Search blog, five of the most common sales objections encountered by teams include:

  • Price, specifically because buyers “think your prices are too expensive, they can get a better price from a competitor, or they don’t have the budget.”
  • Fear of changing the status quo, given the extra work a new purchase represents.
  • Trust, in terms of whether or not buyers believe you can deliver what you’re promising.
  • The timing of the proposal, relative to internal happenings at the company or other external events.
  • The absence of a true need – whether it’s actually true that prospects don’t need what you’re selling, or whether they’re just saying that to get out of the sales process.

Opportunities exist to address each of these objections with content. For example, take a look at this blog post by Savoya, a black car service supporting executive travelers:

savoya service supporting exclusive travelers

Understandably, executive ground transportation services are more expensive than taxis or services like Uber and Lyft. And given that the company likely faces the pricing objective on a regular basis, it’s used content pieces like this to contextualize the full value provided by the service in terms of the total ROI achieved by its customers.

You can do the same thing with sales reports. Check-in regularly with your sales team to learn what objections they’re facing most frequently. Look for opportunities to communicate your company’s responses through content, and you could take a huge amount of pressure off your salespeople by resolving the issues before conversations even begin.

Creating Content Around Customer Use Cases

Finally, use content to prove to customers that you can solve their problems by showing how you’ve done it in the past for similar clients. You may already be using gated case studies for this purpose, but don’t limit yourself to this single content type. 

For instance, you could also leverage the power of use case content by:

  • Inviting your top customers to contribute guest posts to your company’s blog
  • Featuring them in webinars that walk through the issues they were facing and how your solution solved them
  • Asking them to share a quick screen capture recording sharing what they like most about your product
  • David Campbell, marketing lead at Right Inbox recommends isolating key quotes from your case studies and designing them into eye-catching social media graphics. 
  • Integrating use case elements into product or service description pages
  • Developing a SlideShare presentation based on a customer’s story

As an example of that last strategy, check out Uniface’s case study for its customer, Synapse Innovation, which has been viewed on SlideShare more than 274,000 times:

Getting Sales Onboard with Content Marketing

As noted above, all of the content creativity in the world won’t have an impact on company performance if you can’t get sales fully onboard.

Test the strategies described above, but also test how you can best integrate your new initiative with your company’s salespeople. Do they respond best to email notifications of new content? Should you connect with them via Slack? Which content pieces seem to have the biggest impact on sales conversations, and why?

Expect that your process will evolve as you iterate based on feedback from sales and the numbers you’re seeing in your marketing analytics programs. With time, you’ll be able to adjust your content strategy and allocate your execution resources in order to properly support your sales team.

Do you take your sales team into consideration when planning your content strategy? Share any other tips or tricks you’ve learned in the comments below:


content inventory

How to Use Content Inventory For Effective Link Building

Content production may reach a limit where resources are maxed out. This is when you need to look at your current content inventory and see which content assets can be reformatted, reproduced, or repromoted. 

content inventory

Whatever action you choose, your refreshed content will be of great use to gather more eyeballs in the form of social shares and backlinks.

 

What is a Content Inventory

Patrick Hathaway of URL Profiler defined content inventory as:

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

Essentially, content inventory gives you the exact data of which page to consider for repurposing.

You don't want to waste any resources you've exerted before for a given content asset. You take the time to see them again and use for current content marketing and link building campaign.

How to Use Content Inventory for Link Building

Here are some tips to get the most out of your resources when assessing the content inventory for link acquisition.

1. Identify content archives worthy of updates

Look for any pages that are either high-performing in terms of content engagements (links, shares, traffic, etc..) or under-performing — ones that may need some updates to be relevant for current topics.

You can use a variety of tools below to help you generate quick data of your webpages:

And here are some tutorial videos to get you started with those tools.

Once you have a list of pages at hand, take a look and see which are relevant content

Generally, those are pages that would need more updating to match current events. For example, in today's Coronavirus situation, which pages would be resonating with your target people?

Are there are any evergreen topics about cleanliness, helping people in need, remote work, positivity, and parenting at home?

2. Dig into pages for BLB promotion

If you're active with producing linkable assets to build your brand authority, you're likely to have several content pieces in your content inventory.

Those linkable assets may include resource guides that have experienced one phase of promotion, either through simple linker outreach or broken link building type of activity.

what is a resource page

Can you promote a resource guide to new groups of linkers? Remember, there are new industry curators who have not been part of your first round of content promotion.

Start gathering new link prospects for your resource page. Add them to your existing list of linkers.

citation labs platform

Then do the necessary steps to do some outreach.

Seek to do have a second round of outreach for your past linkers who didn't respond to your initial pitch—reconnecting after a few months to see if they're able to link to your resource content.

Sidenote: During this Coronavirus crisis, people are likely to respond to resource page requests given most (if not all) are working from home and have more time and means to edit webpages.

Another way to increase your link placements for a broken link building outreach is to think of angles that will resonate with your audience — tapping the current events.

For example, instead of sharing your parents' guide to getting kids to sleep better, why not consider an outreach angle that focuses on more activities like bedtime stories — helping parents to engage with their kids better.

By looking at your past resource guides that have garnered links, you'll be able to strategize ways to repromote them for other rounds of broken link outreach.

3. Generate ideas for future content pieces

Another advantage of taking a content inventory is you're able to spot topics that have resonated with your audience.

This means that your target audience has seen your content relevant to theirs and find it useful to what they are currently doing.

Essentially, you want to look for niche ideas that don't just capture their audience but have a lasting impact in solving their needs. The higher the contribution factor your linkable assets has to them, the more it generates value. Thus, it gives your content piece more chances of earning links. 

Look at your past content pages. You can use Ahrefs to find highly linkable content assets. See from a link builder perspective which piece has generated a good number of organic links.

ahrefs content inventory

Are there any topics that keep on getting traction from time to time? Is there seasonality with the titles of your assets?

You may even search for those linked to your pages. And analyze how people link to your piece. Did they reference it to support their claims or information? Are those references can be repeated to other groups of linkers?

4. Build internal links from top linking pages

Internal links are as important as inbound links.

Identify pages that can earn links on their own. Start internally link to them from pages that need more link equity to boost their search visibility.

5. Match old content to current search strings

What separates a highly successful outreach campaign from a mediocre one is the ability to match content to search strings of people are using to find what they need.

Instead of searching for potential linkers with common search strings like "parenting tips" to find blogs whom you can reach out to for links. Use "parenting at home"-like key strings to match and serve the needs of people of today's current event where parents are at home.

google parenting at home tips

Further Resources:

Put Old Assets to Good Use

Having a regular audit of your content inventory is essential to build momentum with your content marketing and link building campaigns. Take your resources to good use by repurposing assets and/or repromoting them to targeted audiences.


link building home gardening

Content Creation and Link Building For Home Gardening Websites

Starting your own home gardening website is never easy. You look for topic ideas that your readers want to consume, grow your blog, and turn it into something of value — a coaching business, an affiliate, or a community for gardeners.

Traffic acquisition requires effort and a full of other resources to make it a reality. This includes putting enough content that engages your audience and that attracts enough links for your page/site to rank for your target keywords.

Content marketing provides an opportunity for your brand to interact with your audience. When I say your brand - it is you regardless of your team size. Whether you are just starting this home gardening website as a hobby or you have a large content team, consider it as your brand.

Today, let's talk about how to create content that gets organic (natural) links for your home gardening website.

link building home gardening

 

Content Guides For Targeted Audiences

Resource guides are not uncommon today. You'll find them everywhere.

However, publishing guides for content quantity sake is never enough. You need to understand your audience and how they want to be served by your expertise.

Level of Audience

For example, Green and Vibrant exemplify great content writing because of their beginner guides about hydroponic gardening.

Beginners guides

definitive guides home gardening

They even have Do It Yourself and complete guides for newly like-minded communities.

Essentially, the level of audience should be considered in crafting your content piece. You want your blog to cater to as many audiences as possible. In most cases, industry starters or early adopters are ones that dominate the majority of the search market.

DIY guides

diy guides home gardening

Complete guides

complete guides home gardening

It is a note to consider tapping into topics that people are likely to be interested in. For example, hydrophonic plans and aquaponic gardening may be unfamiliar terms for most people, but valuable topics for those who want to dive into home gardening.

Content Type - "How to Grow and Care Plants"

Gardening is about growing your plants. It involves processes and procedures which your readers would likely want to follow as they pursue their hobby.

You can start creating content about methods in growing, caring, and setting up plants (e.g. how to grow and care air plants).

Methods to grow plants

kratky method home gardening

Plants (Daises)

types of daisies

Setting Up Plants

indoor grow tent

You can go step further by providing information and articles on types of plants and flowers. For example, you can have articles on the types of roses and types of daisies.

Content Depth - "Planting Systems"

Home gardening is a broad industry. That's the reason there are content creators who enter the scene that dive deep into a specific niche.

Consider Home Hydro Systems. It is a non-elegant website with basic design. But what makes it stand out and rank for multiple niche keywords is the idea of topic focus. It only covers everything about home hydro systems.

home hydro systems

If you haven't started creating your home gardening site, you can think of one particular topic area where you'll massively invest efforts and resources. Look into your expertise and available assets to use for content creation and content promotion.

Content Topic - "At Home" Keywords

Keyword and topic research is essential to any content creation initiatives. Looking into what topics that make pages rank and increase organic traffic to the site helps better structure the content.

During this content ideation process (blog post ideas), you can use the "at home" trick to find any gardening keyphrases. Particularly in this season where most people are staying at home, topics about what to do "at home" are in demand.

ahrefs at home gardening keywords

Note: You can use this same strategy for other industries if you're working with clients or have multiple websites - may it be bands and musicians, music eCommerce, plumbing, personal training, moving, car rental companies, hotels, and dentists.

Promotion of "Home Gardening" Content 

When promoting your content pieces, it is important to know the best places that will amplify the reach of your web assets.

That includes finding what types of linking pages that have a history of linking to a certain type and format of content in your industry. In home gardening niche, I've found many curators of resource pages actively linking to educational types of web assets. Here are some examples.

DIY Resource Pages

Do you have "do it yourself" guides?

Start finding DIY resource pages you can reach out to for content promotion. Use targeted queries such as inurl:links OR inurl:resources "DIY" to discover those pages.

Highschool and College Links Pages 

Highschool websites have dedicated pages for science-related guides that perfectly fit for home gardening content.

These are quick wins in link building as you don't have to force them to link to your page. All you need to do is to check if the page has a linking history to any similar content assets.

You may simply show your content piece and let the curator decides if it's worth linking from the links page.

college links page

Forum Links Opportunities

You can't get away from forum links.

If you can participate in niche relevant discussion threads, you can develop momentum for link acquisition.

hydroponics forum link

To start with, go through forum threads and participate in discussions where you can contribute your expertise in.

If your existing content assets may be a good addition to your answers as helpful references, add links to appropriate pages. Don't spam forums with your links. Rather, assess if a link to your resource asset is good for sharing.

Take Good Care of Your Home Gardening Website 

Deliver content that matches your expertise and to your audiences' needs. Always have a caring mindset of who you are reaching out to — whether you're working in your content creation or content promotion process.

Like growing a plant, your website needs to be taken care of by putting high-value content assets and promoting them massively to appropriate places.


relevant content marketing

How to Use Relevant Content Marketing For Your Brand

Building high-quality links require that your content is relevant to your target audience. Your audience — linkers are looking for a piece (reference, citation, content type, etc..) they can link to.

Relevant content isn't only pertaining to your newly published 'definitive guide' or your latest round-up from top experts in your industry. It is more than a produced piece.

relevant content marketing

What is Your Relevant Content?

Relevant content is your offer to your audience. Something of value must be brought to the table before they begin to take an interest in what you want and need. Reciprocation matters today more than ever in content marketing. 

The basic question to ask yourself when making an offer is, "who is my target audience?"

Generally, if you don't know your audience, it wouldn't be possible to know and meet their needs with your content. It is as simple as that.

Relevant content marketing is meeting the minds of two parties. Tied that to link building, it is a meeting between your value proposition and the needs of your linkers.

There are many factors to make this "meeting of the minds" successful. That includes a proper understanding of some methodologies.

Basic Methodologies in Relevant Content Marketing

Have some frameworks in mind when planning your content marketing campaign. Doing so gives you an advantage as to what kind of output you can expect from your campaign.

Audience Targeting

In targeting your audience, one activity you need to know is persona development.

In traditional marketing, a persona is described as a semi-fictional representation of an ideal customer based on market research and/or real data about your existing customers.

You develop a persona not only in preparing your outreach initiative but also in creating relevant content for linkers.

To have a basic understanding of how personal development works, you can check out these two useful guides:

I discussed linkable audiences in many of my blog posts before. On this broken link building guide for example, I always say that by targeting a specific linkable audience for resource guides, you are placing your content on a good spot for links.

highly linkable blb audiences

With the above linkable audiences, you can start creating a persona.  This persona helps you craft better quality in content and therefore, increases the likelihood of improving its linkability factor.

Linkable audiences are connected to the linkability of your content. Content's linkability depends on its utility to targeted content consumers. More so, with the type and size of the audience, the content caters to.

A more niche smaller fraction of audience directly being targeted by your content speaks of better quality in results than content focused on a large volume of scattered audience.

Developing a persona gives you an advantage in pursuing links. You know what to prospect, what metrics to use to qualify your link opportunities, and how to better craft your email copy.

Authority Building

Content helps build authority in your space. If you're starting out, the best way to gain momentum is to produce web assets that showcase your expertise through information and stories.

There are two key mindsets in building authority through content marketing: be the first or be the best.

Be the first

In an industry where there is high competition because of the mass production of content, you can't just publish one and hope that you build a huge following.

By being the first in content, you find untapped opportunities others don't seek. Either find a new angle on those topic opportunities or look for new keywords to create content around it.

You can use Ahrefs to discover emerging keywords and sort ones related to your niche.

ahrefs emerging keywords at home

You may also look for frequently asked questions using the Question filter of Ahrefs' Keyword Explorer.

Be the best

Start producing a more comprehensive version than other similar content assets.

You can add other content formats to fulfill others' needs for learning. These formats might include, but not limited to video, audio, 3d versions, or images. The idea is to capture more audience by offering more ways and opportunities to consume your content.

Curate better by making insights from industry experts flow smoothly within the content. Put in first sections with information not expected by your readers ("unexpected hooks"). By adding this element to your content, you're likely to expect more engagement of your readers to your page.

Aside from collation, make sure you have something important to say in your content. A data-driven piece, thoughts experts take on your topic, and new methodologies and principles can help increase the credibility of your content.

And lastly to be the best in relevant content marketing — be authentic. Your readers know if you're true to your words. Particularly in industries where practitioners are heavily perceived as true sources of content, it's important to have well-planned research on the subject.

What makes content marketing more relevant isn't only targeting the right audience and starting to build your authority through content production, but also have all these things properly distributed to good places.

Appropriation of Channels of Distribution

Content creation is just half of the battle. You need to distribute what you published.

There are many means to promote your content assets. But a great way to start is always anchored to what you are currently capable of.

You can use your social profiles lo build strong networks with your followers and like-minded people in your industry. For example, you can learn how to use Twitter effectively to create Tweetstorms that can attract an audience and clicks to links of your content pieces.

For Reddit, you may engage deeply in subreddits where your target audiences are in play. You don't just spam subreddits with your links. You first understand the rules and appropriately promote your content whenever it fits. Here is a good guide to help you with Reddit marketing.

Another content promotion channel is HARO. Answer queries and provides stories to journalists, publishers, and other content creators for topics you have expertise in. See if the platform fits your resources and discover how to use HARO on a regular basis.

Look for channels that are potential recurring sources for traffic. Start getting your articles published in major publications — best to pursue sites relevant to your industry.

Lastly, let's talk about outreach. Here are some outreach methods you can start using to promote your relevant content:

  • Influencer outreach - create more brand awareness by collaborating with influencers for a piece of content or distribution of your web assets.
  • Targeted outreach for tool reviews - if your web-based tool is niche-specific to a certain audience, start getting blog links from content sites.
  • Manual outreach - initiate an outreach campaign to build the first set of authority links needed to rank your piece of content. Once links start to help improving content's rankability, your content can lead to some attraction marketing assets of your brand.

What Brings Them Value

Generally, relevance is subjective. And it is only your readers, your consumers or whatever type of audience you are looking to serve will determine how useful your content is to them.

Always bring value to relevant content marketing. Start with a value-driven mindset when planning, when creating, and when promoting your content assets.


reddit seo marketing

How to Use Reddit For Search and Content Marketing

With 330 million monthly active users (source), Reddit is a great place for traffic generation, additional content visibility, and content ideation.

By taking every initiative seriously, you'll get the maximum benefits from diving into how Reddit marketing works.

You would tap an incredible amount of feedback from users who are eager for new content in their specific industries and have the potential to distribute a content piece worth sharing.

reddit seo marketing

 

On finding subreddits for your content

Your success in Reddit content distribution is based on your own identification of subreddits that fit your brand.

I mean your brand, not your industry. Going generically with your industry for Reddit marketing won't make it a huge success. Start identifying a demographic fit for content you are producing.

The question is, how do you find subreddits for your content?

Reddit search

Reddit has good search functionality based on the keywords you input. Start with that.

reddit search

It is best you can create a spreadsheet that lists down all possible subreddits you can check later on.

Google reddit search

Besides Reddit search, discover deeply relevant subreddits on Google search itself.

google search reddit

You will see subreddits that you wouldn't find in Reddit search. Google will take subreddits where topical content has been submitted to, or have received good engagements — not always the case, but use this search methodology to add more subreddits to your list.

When you go to subreddits, you will also see related subreddits — which you can include to your list, as it fits.

Brainstorming with your team

Set up a meeting with your content team and try to tackle what topics you prefer to publish on your content.

Match those topics to available subreddits you discover.

Of course, the broader you get into your brand content strategy (in terms of content ideation), the more subreddits you can list down further.

Use Reddit websites to assess growing subreddits

There are new subreddits flying and growing an activity count.

You can use Subreddit Stats and Reddit Metrics to check any growing subreddits you think can be added to your Reddit spreadsheet.

subreddit stats

Discover more with SiegeMedia's list

SiegeMedia curated popular subreddits by industry. You can check out their list to find ones fitting to your brand.

siegemedia list subreddits

Reverse engineer with Ahrefs' organic keywords

At most, if you want to look for any subreddits, even specific Reddit discussion threads that are currently ranking for keywords related to your site, you can use Ahrefs Site Explorer.

Simply plug in reddit.com to Ahrefs, then go to Organic Keywords section to find what keywords any Reddit page is currently ranking.

You can discover topical subreddits by searching for your industry keywords in Ahrefs search bar.

ahrefs reddit organic keywords

What to consider in subreddits?

Before we dive into specific Reddit marketing tactics, let me go over a few considerations you need to take in every content promotion or content ideation initiative.

Submission policies

Go over your list of subreddits and check each subreddit.

Look for sections about submission policies. There are subreddits that have dedicated portion for that — letting existing and potential subscribers of what they should expect with some rules and guidelines for sub-communities.

There are subreddits with restrictive submission policies; others don't have it included in their overview sections.

For the latter, that doesn't mean you go to the subreddit and spam them regularly with your post links. Be careful not to do, or else your domain will be banned

Respect Reddit and its users.

Subreddit size

Subreddits plainly show their existing subscribers. This gives you an idea of how many eyeballs you can get when content is properly promoted in a specific subreddit.

But not only should you be looking for subreddit total subscribers, check also the next consideration:

Activity count

Activity count refers to how many people are currently online over their total subscribers.

reddit activity count

Of course, people who go online during the time you visit the subreddit variably depends on timezone, day, time, and other factors. But this gives you a good assessment of the possible eyeballs you can get to your content.

Now, let's go straight to different methodologies where Reddit can be extensively used.

How to Use Reddit for Content Ideation

Content creators can generate enough ideas when they care enough about the subreddits users' behavior — what and when users post in a specific subreddit.

For instance, you can discover blog post topics simply by searching for any of these terms:

  • how do you
  • figure out
  • I'm struggling with
  • tips
  • challenge

These are all leading words toward problems subreddit users want to get solutions or questions they quickly need answers.

vegan subreddit

On content formats

Subreddits have their own content formats users want to see and distribute to co-redditors.

You may opt to not just look at your industry-relevant subreddits, but try to replicate other subreddits' content formats. This is one great way to be the first in your industry to have the content format popularized.

On headline edits

Copywriting is a must skill when creating a content to fit your Reddit marketing strategy.

By writing headlines that quickly capture the attention of users, you increase the chances of more eyeballs to your content.

You can check out this latest Reddit research on some tips when writing headlines for Reddit content.

See more:

How to Use Reddit for Content Promotion

Once you reverse engineer what type of content and which content idea has the potential to go mainstream in a specific subreddit, it's time to promote the piece.

Understand the specific subreddit communities you want to engage in. Before submitting any post links, have a good grasp of the community's behavior.

You can browse the past content types — images, Today I Learned, Ask Me anything, text submissions containing advice, questions, and even stories.

vegan subreddit content promotion

This means you don't jump quickly to the subreddit and post a link.

There would a period of time where you just learn the behavior of co-redditors, even ask questions to any Ask Me Anything portions to see how people interact.

By doing research, you don't plan to ruin your content marketing strategy for Reddit.

See more: How to Promote Your Website Through Link Buiding

Care About The Community

Identify subreddits that fit your brand. Understand the behavioral patterns of redditors. Start sharing content that provides them value. Care about the community.

If you're looking for an agency to help you out with marketing, you can check out our content writing and link building services.


blog links

How to Build Relevant and Authority Blog Links

Content ties everything.

Content is the bridge between an audience who doesn't know your brand and future customers who can be your loyal brand advocates.

What can draw this audience to start knowing you (your brand) is a series of content assets published on a blog.

A blog is a place of content.

Creating a blog with brand design, proper architecture, preferred taxonomy, and unique style that differentiates it from its contemporaries  — is all there is for setup.

The container needs things in it and this is where your content assets play at most.

Produce your content pieces, and promote them to proper places.

blog links

 

On editorial links

Editorial links is the type of links we, as a link building company focused on building to our clients of different industries. And we've been seeing results all over the place.

organic traffic results 2

What makes editorial links as the most powerful type of links, in my opinion, is it caused other effects beneficial for the site's entire branding:

  • Drives qualified traffic through descriptive link texts on linking pages
  • Established relationships with publishers and industry experts through guest blog invites
  • Gives new opportunities for upcoming bloggers with the potential to make their own names in the industry
  • Helps the strategy team (or any who conducts planning or strategy for link development) to assess the required estimated number of links for a specific page based on new links' current impact on the page performance (comparatively looking at its other competitor's similar content performance).
  • Adds more contextual relevance to the linking page based on determining phrases surrounding editorial links

Whether editorial links are acquired through social sharing from people who initially shared your content, or through a reciprocal method in a form of a free tool, badge, or any other incentives. Send your incentive with sweet spot personalized email.

Strive to get as much of that type of links with the highest quality in mind.

On relevance and authority

When pursuing editorial links, it's important to seek for the highest quality.

But what does quality mean in links?

Quality means relevance and authority.

Relevance is two things: domain relevance and URL relevance.

Most of your efforts should be placed in the highest URL relevance and highest authority of links (HADR). That means getting a link from a snoring article to your article about snoring.

With these things in mind, here are some scalable link acquisition tactics to build blog links to your site.

Remember that any of the techniques below would require an existing content or a new content asset to be published on your blog.

5 Scalable Tactics to Build Blog Links

A. Rank content for "quotes" keywords

Quotes are shareable in nature. It is shared on social networks and can be included in blog posts — which opens opportunities for blog links.

fitness quotes

While the opportunities for blog links is higher when the content itself (that lists all quotes) starts to rank for "quote" keywords as it can organically acquire links from content creators as they research for new ideas, the initial sharing on social platforms already has a gross effect on new links.

How to build content and rank for "quotes" keywords

Identify any quotes keyword opportunities in your industry. You can look for Ahrefs with this.

parenting quotes

Search specifically about topics close to your brand. List them down in a spreadsheet.

Then, start checking the top pages ranking for your target quotes keyword. Assess any gaps you can fill in — can you make more appealing visuals for quotes?

The shareability of "quotes" content depends on visual design, quality of quotes, and its sources.

Start scheduling posts that include your quotes and/or link to your entire quote content on your own social profiles.

You can increase its visibility by reaching out to bloggers and publishers that have linked to you in the past — they're likely to be receptive to any new content that's worth linking to.

In addition, you can discover any existing posts that need visual content and offer your quotes content as an additional content format to their posts — that would be its value proposition.

B. Ego-bait list of top niche websites

Every publisher wants to get featured on a list worthy of following (e.g. top [niche] websites for 2020).

It's a privilege yet a good opportunity for brands like you to start creating an ego bait content that features those niche publishers and practitioners who have their own blogs.

To increase the chances of acquiring blog links, start prospecting, and outreach initiatives before content creation.

How to create ego-bait content and build blog links to it

Discover bloggers you want to feature in your ego bait content.

Collect their contact information and reach out to them with personalized emails. Reach out with the intent of knowing if they want to get featured in your top list content, and subtly ask for a blog link to the list you've created.

Chances are you get yeses from this approach. Who wants not to get featured in a top list of X websites? This link building method has high chances to very specific verticals that only have a handful of bloggers interacting with each other.

Then publish your ego bait content.

Reach out to people (publishers, bloggers or any content creators) you've listed in your roundup content.

Let them know about your latest content. You'll primarily get blog links from people you've mentioned and asked feedback from.

C. Targeted outreach for tool reviews

This next link building technique is applicable to the following people:

  • independent bloggers who are not associated with any product and service brands
  • brands who can write reviews for their non-competitor brands
  • news sites or publishers with blogs fitted for product reviews or a content piece that includes a short or long walkthrough process of using a tool
  • non-profit organizations with the freedom to publish tool reviews

I've recently created a quick guide on how to use HARO (Help a Reporter Out). It's a simple content that walks you through the benefits of using HARO, how it works, how to use it in simple steps, how to write a HARO pitch, and how to monitor links from HARO pitches.

Basically a good comprehensive guide on using the tool.

Then I simply reach out to any bloggers with existing posts that mentioned HARO in their blog posts, referencing it with screenshots of the tool, or plainly link to it as it is one of the recommended marketing tools.

With that, I've sent a quick personalized email sharing the guide. It is a basic linker outreach process most of you are familiar with.

linker outreach tool reviews

But the value proposition here is that if publishers would want to add more value to their readers because they've mentioned and reference the tool (and don't have the editorial space to expound on it), they'd simply reference a good guide with a blog link.

live link linker outreach tool reviews

That is where your brand can take advantage of.

How to create product reviews and build blog links to it

Check any tools you can include in your blog posts (at least give a quick step by step process in using it) or entirely create a new post about the tool.

Make an entire review of the tool or include a shortlist of steps in using the tool in your prepared content.

When prospecting for possible blog opportunities, ensure that bloggers must have existing articles that mentioned the tool itself. Otherwise, your pitch won't be relevant to them — you lose of opportunity for that reason.

You also want to make sure existing articles should have mentioned the tool descriptively. A good spot even if the blogger emphasized the tool in its blog post (apart from writing a review about it).

This gives you a hint that the blogger used the tool and would be more interested in any relevant further guides.

D. Resource assets for linkable markets

The friction to build blog links for niche blogs is higher, but not resource assets for linkable markets.

highly linkable blb audiences

A few reminders when tapping these audiences for your resource guides:

  • Ensure that the audience you choose matches your brand's audience — you're likely to get residual benefits, such as converting your readers to consumers if it's an actual fit.
  • There isn't any conflict with your potential customers. For example, when you're writing a sleeping guide for veterans, do you have any ideas and products that promote sleep well-being?

How to build resource assets and build links to them

Tap one linkable audience at a time. Produce the most comprehensive targeted resource guide for that market.

Then focus your prospect and outreach efforts to promote the resource guide.

You can use Citation Labs Link Prospector to scale link prospecting.

ptsd link opportunities

Once you've collected the backlink targets, it's time to get the best ones.

Here is a tool from Granit Doshlaku that can help you qualify sites that are relevant and have good authority for your resource guide.

quick backlink qualification

The tool is free and allows you to check resource pages of different websites on the same tab.

You can even include notes to each qualified page.

Later on, you can export the list of qualified blogs.

Once you've got qualified blog prospects, reach out to them and simply share your resource guide.

You don't have to push linkable markets to link to you. If your content asset is worth linking to, you can expect a blog editorial backlink to your page.

E. Create local guide resource links

The earlier link building technique is for linkable markets that have the capacity and willingness to provide blog links to your site.

This time, it's for any local niche blogs and resource curators that are topically interested in your content.

vacationers guide

If you're a local brand, you can search for any topics that are listed in the form.

Start developing those lists content and build links to them through manual outreach.

Key Takeaways

Indeed, there are many innovative ways to build quality blog links.

The aforementioned tactics above have been tested in our own sites and for our clients. If you wish to have a dedicated link building campaign for your site and/or for your clients' websites, you can check out our link building services and we'll help you out in any valuable way.


attraction marketing link building

Applied Attraction Marketing to Link Building

Without content, it's tough to build links.

Content ties the interest of the linker and your brand.

The content that has the highest value proposition to the end-user proves to get the right types of links.

Well, you can use content in two ways.

Reach out to a potential linker and offer your content as your value proposition. Your content matches the needs of their blog audience and in return you get a link. Success.

Or, create content that attracts links over time. Manual outreach is part of it, but because the content consistently attracts potential linkers, link building becomes almost automated.

attraction marketing link building

Attraction Marketing

We'll focus on the second — attraction marketing.

Attraction marketing is the process of drawing interest to a company, product or service using carefully devised techniques. The goal is to attract potential customers to the way the item has bettered the seller's own life.

When you focus your efforts on executing a strategy that attracts link opportunities for you, you get the most leverage.

While you can't choose which page links to you naturally, you can expect a consistent link growth for your pages with a link-attracted content strategy.

On Building Assets That Attract Links

Content assets must have its intended purpose. Creating content assets for the sake of fulfilling your editorial calendar is useless.

There is economics in a content-based link building environment we all have to consider. Links, as the main primary goal for an informational page, can have a secondary effect and value to the bottom line surface of the brand.

The right types of links will get your content to increase its search visibility for target keywords by making it rank better. But an additional secondary value to that is if those links can push further the secondary effects to the brand.

Attraction-driven links have high relevance standpoint

The right type of content attracts the right type of links.

When you compare links driven through manual outreach and links naturally acquired through ranking content for search, you can see different patterns of decisions.

For example, in manual outreach links, you can decide what websites or blogs to do outreach to.

From a relevance standpoint, if a team of link builders doesn't understand the relevance of links at its core, you run the risk of getting not-so topically relevant backlinks for your webpages.

Links attracted in any form have a higher assurance for relevance particularly from publishers who perceive your content worthy of reference. Content creators can be assumed to link only to sites and pages that are relevant to the information they're creating content about.

In general, links with more attraction marketing intent can have relevant links acquired that fit three important link factors: relevance, trust, and authority.

Links attracted push referral growth

Relevant links are likely to get clicks from its referring pages especially if those links drive click intent, such in the case for referential links. It gives an additional desire for the reader to look for more information.

If a content asset that ranks for search gets referential links from publishers, there is a likelihood of referral growth.

Given that those referential links can drive referral visits to their referring pages (your pages), you increase the odds of more content creators in your industry vying for more references. Chances are you multiply referral visits to your content pieces when you get more of this type of link. 

Links attracted increases content's search visibility

With an initial solid manual outreach to get links to content, that page can rank for its target keyphrase. If keyphrase is referential in nature, when it ranks, it attracts more eyeballs from publishers who consistently discover updated and latest pages to cite on their own content works.

Attracted links can be turned into meaningful relationships

The law of reciprocity states a mutual exchange of value.

When you've been given a link by a publisher, there is an inherent desire to give something in return. While it may not necessarily be a backlink as well, you could perhaps send an email message with a thank you note in it.

Given that those recipients are actually the ones who link to in the first place, there is a built-in connection to respond to your email.

A subtle message for people who naturally link to your brand can lead to meaningful relationships, which then leads to more in-content links in the future.

Attraction Marketing Applied to Linkable Content Creation

When you build content pieces for link attraction, you think an end-to-end process.

From topic research to content's organic link acquisition activity, you ensure every step is tied into every other step.

A well-thought initiative for topic research, for example, should perceive the right audience for outreach, when it's content promotion time.

Every activity in the way must be well coordinated to ensure a much larger success in the campaign's end results.

A. Find referential topics or source-to-cite queries

Content strategy starts with ideation or getting blog post ideas.

Generating content topics for a specific purpose is vital to the success of the content marketing campaign.

For an attraction marketing-driven campaign, you want to find topics that have a chance to earn links from publishers.

These are normally referential topics or source-to-cite queries.

Content creators refer to valuable pages by citing them on their blogs.

Before diving into topic research, it's important to understand why people are actually searching for (even linking to certain pages) for additional references.

1. The difficulty of defining, describing, and explaining the topic

Is there a demand for the keyphrase to come back again for another time and search for that same keyphrase again?

Think about it. If a content creator wants to know what this jargon means because it's difficult to explain it in layman’s term and may require definition from a credible author, it has a chance to be included in another content piece by directly linking to the source page.

This is an initiative of content linking to the definition of a technical term as it gives the entire overview of what the phrase means.

While you might be aggressive about this and try to create your own definition of every technical term and publish them on your site, it's important to understand the difficulty as well as the demand for the keyphrase.

Other examples are concepts that can't be published by non-practitioners. Any new industry concepts require technical expertise to explain it clearly to its intended users.

IIf your brand can simplify a concept to be better consumed by its target audience, this makes the topic feasible to attract potential link opportunities from publishers.

2. Ease or convenience

For basic applications that demand more attention and time to create is an opportunity for content creators diving in the attraction marketing idea.

Here are some examples of the type of content that aids people to create content for personal purposes:

Rental Income Expenses Template (SPREADSHEETS)

rental income template spreadsheet 

MBA Recommendation Template (RECOMMENDATIONS)

mba recommendation letter

Other types of templates:

  • letter template
  • estimate template
  • proposal template

Most of this type of content would be more useful if they can be customized immediately. PDF forms uploaded to websites require more friction as it needs to be converted to an editable file format.

Regardless, sample content pieces with editable sections are topics to consider for an attraction-driven linkable content.

3. Additional credibility for content

Referencing valid external sources increases the credibility of the content.

Topics of a survey, data, numbers, and statistics have high possibilities of linking as they are deemed necessary to make a content piece updated, relatable, and credible.

Finding Source-to-Cite Queries

Look for any queries that fulfill the aforementioned needs:

  • the difficulty of defining, describing, or explaining a topic
  • ease or convenience
  • additional credibility for the content

Discover any of these source-to-cite queries in your industry:

  • statistics
  • data
  • template
  • letter
  • sample

real property spreadsheet template google search

It is best to look at the current linking patterns of the top-ranking pages for your preferred queries. Here are things you have to consider:

  • The average number of unique referring domains of currently ranking pages for the query
  • Type of links (citable, branded, etc..)
  • Link placement

ranking pages google search rental property

By having those considerations, you can then estimate a good number of links to expect when the content ranks for the query.

B. Use manual outreach to acquire initial links to rank for those queries

The competition of the search for the key phrase matters whether you can easily rank for it or not.

If it happens that the keyword difficulty is too high and the ranking pages have more than 50 or 100 links attached to them individually, it will require a massive outreach campaign to even get the page 2 or 3 ranking spot. That's the reason why it's important to study the topic of competition. The question you need to ask, "does my site have enough authority for my new page to rank for the query?"

That being said, investing your efforts into initial manual outreach is needed to get the initial backlinks to rank for source-to-cite queries.

From the Future agency recently launch a useful tool that can semi-automate the promotion process of a content piece.

It solves that one overlooked simple strategy in content promotion — which is basically reaching out to all brands, sites, and publishers you've mentioned on your page.

Given that, if you can reach out to these mentioned content creators, there is a reciprocal benefit you can gain in terms of a link, mention, or social share of your content piece.

linkbuildr content promotion tool

linkbuildr wordpress plugin

You can also reach out to publishers who've linked to content assets similar to yours. Discover those linking pages using Ahrefs in two ways:

  • Use Backlink Explorer to find all pages linking to a similar content
  • Use Content Explorer to find highly related pages and discover links to them

The leverage to push the content to dominate the first spots for a source-to-cite query is certainly difficult.

Your results depend on the quality of your content and the relevance of your link prospects to your page.

The moment the page dominates the top spots for the query, you can expect links from people who've used your content as a reference to their online works. The more links you get from this almost automate the process of link acquisition, the higher it'll climb to the top of the search.

C. Use optional paid advertising to build more momentum

Another way to build up the content higher in rankings is to spend a minimal amount of money on advertising (~$100).

There are two advertising options you can use: pay-per-click and Quora.

quora ads manager

Depending on the cost per click for the query (for PPC) and the number of possible visits from Quora, you put more eyeballs to your web asset, which then leads to an increase in search visibility for the query.

Google paid advertising also gives you the leverage to first be seen when people search for the query. This means they have more chances of consuming and eventually including in their publishing initiatives.

D. Use Aware or Ahrefs to monitor links and mentions

Use tracking tools to monitor any new links to your source-to-cite content piece. By doing so, you can check the advertising spent or the return on efforts you gain from doing the initial manual outreach.

There are secondary effects you might miss out if you focus alone on bare link metrics. Try to monitor or at least look at the next set of links after you rank for the query as well as the relationships you've built or might have built during the process of content promotion.

Build Momentum in Attraction Marketing

One attraction marketing method is to let people come to you because they've known your brand.

While that's easy to say, it's not a reality for many brands online. Some of them must build the initial momentum to get the initial visibility in order to attract people they expect to have for their website - whether those are link opportunities or branding and relationship networks that can scale the online business.

Whatever it is, build momentum first, then leverage on what words for content promotion, and start seeing results from both branding and link perspectives.


content marketing for small business

Content Marketing Ideas & Strategies For Small Business

Content sits at the core of most discussions by marketers and business owners today.

The reason why content is king is, because it ties every area in digital marketing together. This simple image below from Jason Acidre's content marketing at Moz is still relevant up to this date.

moz jason acidre content marketing blog post

"Does content marketing work for small businesses?" This is a question I received multiple times. And the answer is an astounding yes.

It works for big brands and it works for a small business owned by you.

However, it works more effectively if you are clear about your goals.

You'll receive different responses when people are asked, why are they doing content marketing?

You hear words like, "because it's trending now". Others say, "my business friend does it, I'll invest in it too".

content marketing for small business

Why Do Small Businesses Need Content Marketing?

Why use content marketing? How can content marketing help a business? What does content mean in business? What does content marketing include?

These are the questions people asked as to why small business owners need content marketing?

In the recent B2B content marketing research by Content Marketing Institute, these are the top three most-cited content marketing goals achieved in the last 12 months — giving us a preview of the main reasons why people need to invest in content marketing:

  • Creating brand awareness (86%)
  • Educating audience(s) (79%)
  • Building credibility/trust (75%

Let's quickly discuss them one by one.

Creating brand awareness

Content is deemed to bring awareness about your brand, regardless of type, industry, and size.

And in this day and age, the competition is in the branding. People buy products because they've known it, repeatedly seen on different social places — and therefore, they've made buying decisions based on which products get more branded.

Building awareness through content marketing is a huge thing.

This is where small business owners like you can leverage and can compete over your contemporaries.

You may not have a billion-dollar marketing budget, but if you can purposefully implement a solid content strategy with a good amount of investment and build a strong brand out of it, you'll be better off dominate a good share in your market.

Educating the audience

To educate is the best way to sell

Content marketing takes a long process to get people to move through your business' customer journey. In content, you are not always selling your products and services.

Most of your content assets, whether those that are written-word (like blog posts), videos, audio, and other formats, are designed to inform your audience with topics they'll be interested to consume.

why do small business need content marketing

Through content, you show your expertise as a brand. Your potential customers get to trust you as they are helped with the content serving their specific needs.

There is a high return on investment in content marketing. If properly planned and executed, content marketing can be a powerful channel of new leads for your small business.

Building credibility and trust

Word-of-mouth marketing today isn't only acquired through best works of services or products--while that, of course, is a huge advantage for entrepreneurs who are looking to scale their small businesses.

Through content marketing, you can build credibility and trust of your potential customers to your brand.

Word-of-mouth marketing can also happen when they've found your content valuable to be shared and used as a reference for their content works.

See more resources: Digital Marketing Funnel

Content Marketing Myths Of Small Business Owners

There are certain mindsets small business owners, including the ones who owned a content marketing business, must break to start investing in content marketing and reap its benefits. Here are a few you should watch yourself if you're a small business owner.

"I don't have time for content marketing"

If you're an entrepreneur, you wear many hats to let your business thrive. You are putting out fires in sales, operations, hiring, admin, and finance.

Doing all these things makes you think you don't have time for content marketing.

That may be true, but if you look at the benefits of content marketing to your business (which I've shared earlier), you'll find ways to invest in it.

The best way to start is to do it yourself. Content requires some kind of expertise that outsourced generic writers (low-cost outsourcing) may not afford to do.

You can create one asset for less than an hour (e.g. producing a video and repurpose it into other content formats — to efficiently and instantly generate multiple content pieces for your brand.

"I don't have enough budget for content marketing"

Besides lack of time, another excuse small business owners voice out is their lack of resources, particularly finances to invest in content marketing.

Today, the online web has offered several opportunities to market your brand with small investment using strategies through organic channels.

For example, you can answer 3 to 5 questions on Quora on topics you are interested in (and have the expertise to bring value). This Quora marketing doesn't cost any buck from your end.

So not having enough budget to execute a content marketing campaign can't be used as an excuse today — knowing there are so many opportunities this core channel can bring to your site.

"Content marketing is SEO"

This is where most people get confused: mixing content marketing and SEO.

Here's the truth: content marketing is not SEO, but it is part of it.

Content marketing is tied into your other SEO efforts such as link acquisition, and keyword research. Links are a by-product (and considered as one goal) in starting a content marketing campaign.

Researching and choosing content ideas is tied into content asset creation to target topics (or keyphrases) that have a tendency to rank in search results.

There are many other myths small business owners come up with on a daily basis.

But the thing is you have to be sold enough to the idea of content marketing.

If you're still not convinced, here are some more benefits of starting a content marketing campaign:

  • Drive potential customers from organic rankings (when content assets start to rank for their targeted keywords) and from distribution channels (when content assets are promoted).
  • Establish a personal brand (besides the company itself) as an expert in your industry.
  • Engage with your leads and let them go through a slow process of a customer journey.

Now, let's dive into some content marketing ideas you can start brainstorming with your team, fill in the gap with your competitors' content, and execute as much as possible to reap the benefits listed above.

Content Marketing Ideas for Small Businesses

Execution starts with ideas.

In this section, we are going to answer this question, "how do I market my small business?"

If you're looking for ways to come up with content assets as early as possible, here are some that can get you out there and do the work.

Leverage the GaryVee Content Model

Gary Vaynerchuck, CEO of VaynerMedia has closed the gap between content ideas and its distribution with his content model.

garyvee content marketing model

His content model basically follows this process:

  • Document pillar content
  • Repurpose into micro-content
  • Distribute across social media

garyvee content pyramid

Let's discuss each step.

Document pillar content

What is a pillar content?

Pillar content is a long form piece of content that can be chopped into micro content pieces. Examples of pillar content are daily vlogs, Q&A shows, interviews, keynotes or podcast.

If you are not comfortable in documenting your brand videos — with you like the frontier, you may find videos where your brand has been part of (it could be a story of your company from its setup to its growth today).

Discover these long-form pieces in your archives or create one for yourself.

Repurpose into micro-content

From your pillar content, you can create short-form pieces of content. These are video clips from your long-form video, videos transcribed for articles, short clips turned into memes, images, quotes, remixes, GIFs, and other micro pieces of content useful for your audience.

Imagine if you have 1 or 2 pillar content and turn them into 30 micro-content pieces each. That's 60 content assets in total that you can distribute both on your internal blog, and to external distribution channels such as Facebook, Twitter, Linkedin, and Youtube.

Distribute across social media

This last phase is the tedious part of the process because you have to ensure you know the context and behavior of each social platform.

Facebook is over-indexed today with videos as well as images with long-form captions.

Instagram is full of high-quality images, quotes, and IGTV comes with minutes of video content.

Every social platform requires different visitor interactions and consumption of content.

Ross Hudgens of SiegeMedia has done this model incredibly for their weekly videos on their content marketing blog. They have Content Conversations series where they interview top-notch SEOs and marketers to talk about the different facets of content marketing, techniques, and strategies to better improve the execution of content marketing.

siegemedia youtube channel

They also have weekly tips where they simply share their insider content strategies for their clients.

This is where your "no time" and "no resource" excuses will be eliminated. As you produce more pillar content pieces, you double it, or multiply the number of pieces you have. This allows you to get a flywheel effect on your content marketing results.

Produce 10x, 5x, and 2x content

The idea of skyscraper content produces a movement of marketers producing long-form content — increasing now the benchmark of word count per content piece.

Even that itself gives a solid motivation for publishers, Brian Dean's skyscraper principle was misunderstood by many publishers, leading them to sacrifice the quality of information over quantity.

The reality is producing 10x content requires both: quantity and quantity.

Not only that, there is a misconception going around that all content pieces should be done 10x. This means that if your content piece is not 4000 or 5000 words in length, your page will not stand out in organic search results.

For small business owners, 10x content creation is not the only pathway to go.

There are information and topics that need 5x, and even just 2x needed to perform better in search engine results pages.

You don't have to write long-form to satisfy users.

Sometimes, you need 2x content, not 10x content. Here's why:

  • Consistently producing 2x content pieces multiple times a month can outperform a one-time 10x content asset every month.
  • The number of 2x content produced on a blog that targets different topics has a faster impact on the site's overall domain authority.

My recommendation for you as a small business owner is to produce 2x content, 5x content, and 10x content. 10x content isn't only the way to go.

To get the maximum results in the least possible time, you can consistently produce 2x content on a monthly basis.

While doing so, make sure you consider delivering other formats of content to better satisfy your users.

Here are some formats for different learning styles you may consider to add to your content:

  • Surveys
  • Podcasts
  • Video content
  • Ebooks
  • Case studies (of your customers or other people)
  • Checklists, a list of additional references/resources, and tools

content marketing ideas for small businesscontent marketing ideas for small businessYou can't produce all the content types. There are only ones that fit into your strengths — your technical expertise, your resources, your set of writers, and your blog architecture.

Identify those aforementioned factors before diving right into content creation.

Use low-cost entry channels for content distribution

Your content marketing campaign will not succeed without any promotion of your brand assets.

If you're a small business owner, you don't want to invest money in content creation without even promoting it to get more results in terms of traffic, shares, links, or referred conversions.

Remove the mindset that in order to distribute content to different channels, you have to pay huge bucks for advertising.

There are, in fact, entry channels where the cost of entry for distribution is low, and even free. It doesn't necessarily require a team of content marketers to promote your content. You can actually do it yourself.

Quora

Every industry has questions to answer. This is where your expertise can play with.

Use Quora to market your content assets. And I don't mean you insert links inappropriately.

What you need to do is to find any discussion pages that need more attention to answers.

Prioritize the ones that are already ranking on search engine results. Given that those are pages that get recurring visitors from search.

Use SEMRush or Ahrefs to find what pages Quora is already dominating on search results.

ahrefs quora organic keywords

Answer those questions if they seem relevant to the content assets you've already published.

For example, I recently published a guide on how to use HARO. I then looked for any HARO-related queries on Quora and used takeaways or bullet points from my HARO guide as answers to questions.

7 Content Marketing Tools for Small Business

"How do you create business content?"

You can't create business content assets without using proprietary tools.

Not just for content ideation, but for content formatting, topic research, and even outreach promotion — tools can speed up output in a content marketing campaign.

Here are some web-based products you can utilize for your small business content marketing campaign:

Pixlr

It doesn't hurt much to edit photos yourself. If you can't afford to hire a full-time graphic designer, you can DIY photo editing.

Pixlr can help you with photo-editing tasks.

pixlr

What I liked about this online photo editor is that it is easy to use — very quick even for professional edits. You can make adjustments to your image, draw anything on it, remove spots, and add more filters to enhance the photo.

Whatever quality of photo you desire, you can achieve it perfectly with Pixlr.

Remove BG

Oftentimes, if you want to remove the background of an image, you have to learn how to do Photoshop.

You don't always have to.

removebg

Within 5 seconds, RemoveBG can remove backgrounds of images. It slashes your time of editing the entire visual.

Snappa

Another amazing content marketing tool you can repeatedly use is Snappa.

For every text-based content, i.e. blog posts, there is a need to create featured images to appear in the blog section.

snappa

Snappa allows you to create an eye-catching image even if you're not a graphic designer.

Starting from the perfect image dimension and with their pre-made templates, you can create a high-resolution stock photo right inside Snappa. Add texts, and effects to the image wherever you want.

In 5 minutes, you can do the work you pay for designers. Have it very quickly for blog posts and for social media posts.

Recordit

If you are creating how-to on-screen guides in a text or video format, you spend most of your time creating screenshots.

recordit

RecordIt gives you the luxury of generating fast screenshots. You'll save much of your time do so, therefore, producing more how-to content assets for your blog.

Esummarizer

You know one of the most consuming parts in a content creation process. Specific to blog writing, — It's writing the summary of the entire article.

esummarizer

Another tool to supercharge your productivity is Esummarizer. It does only one thing — to summarize any text online in a few seconds. Now, you don't have to worry about the summary, the tool does it for you.

Keywords Everywhere

Keyword research tools are great. But one tool that's most fascinating, easily integrated as an extension to your browser is Keywords Everywhere.

keywords everywhere

Whatever keyword you are searching for on Google, it will give you related keywords and phrases people also search for. These words can be included in your content piece either add it straight to the page and/or create new sections to target those topics.

Furthermore, Keywords Everywhere allows you to check important metrics of keywords — search volume, CPC & competition data.

Straight from search results, you can export and download any list of keywords in Excel, CSV, or PDF file formats.

keywords everywhere related keywords people also search for

Google Trends

Using trending topics in your content is a good way to get early traction from readers who are looking for industry updates.

Google Trends is a great tool to see any trending topics as well as check the demands of a keyphrase month over month.

google trends snoring tips

Here are some advantages of using Google Trends in your content marketing toolset:

  • Find entities associated with the term — by adding brands, institutions, and any particular names to your content, search engines can easily identify and match them and know what your content is all about.
  • Look at whether the interest in that topic is increasing or decreasing over time.
  • Compare up to 5 different things against each other to resolve an argument about which topic to focus on.

https://dixonjones.com/seo/search-engine-optimization-topics-vs-keywords/

3 Content Marketing Examples for Small Business

All content marketing ideas are good if they are executed properly. And everyone needs content marketing help for some inspiration.

Here are three small businesses that are doing extremely well with content marketing (from John Doherty's observations at Credo).

Ecommerce: Frank and Oak’s Handbook

You see usual blogs from eCommerce sites - nothing too special. But Frank and Oak have a top-notch blog architecture which gives you a soothing feeling in consuming its content.

This clothing retailer brand makes their handbook (their blog) like an online magazine filled with stories and advice on good living. It also has categories for culture-centric content pieces that perfectly fit for their target market - millennials. 

If you're an eCommerce small business brand, check out their blog and be inspired by how they use content to get brand advocates.

[ Frank-and-Oak-The-Handbook-homepage-image ]

https://ahrefs.com/site-explorer/overview/v2/prefix/live?target=www.frankandoak.com%2Fhandbook

https://keap.com/business-success-blog/marketing/content-marketing/content-marketing-for-small-business

https://www.getcredo.com/what-is-content-marketing/

https://www.getcredo.com/guide/ecommerce-marketing/content-marketing/

SaaS: Wix’s website-building tutorials

If you're a SaaS small business owner, Wix's content execution can be an inspiration for you. They published tutorial-style content in video format and publish it on their Youtube channel.

wix youtube channel

From basic topics to more advanced areas of website building, Wix does well in making its channel a one-stop information channel in the industry. They also have interview-type content where they feature prominent personalities and influencers.

B2B: MindSea’s original research

For B2B small businesses, ensuring that content is fact-based and/or credible is a top-most considered concept when creating content.

There are no other brands we can think of that does solid data-driven content creation other than Mindsea. They take a different approach to sharing data interestingly through visual content.

mindsea statistics content

Further Reading:

Final words on small business content marketing

There is no small business, only small business owners. The same is true with your investment in content marketing.

It's not only how much money you invest in content marketing. Consider as well all non-financial resources you can put all into execution — time, attention, and networks to help you propel results that you're looking for.

Share with us in the comments what else you need to get started with content marketing.


ecommerce websites podcast

Creative Content Marketing and Link Building for eCommerce Websites Podcast

ecommerce websites podcast

 

Show Agenda & Timestamps

03:55: Why don't you tell us a little bit about what is link building? And what is the best way that you see it for an e-commerce company to get started doing it?

08:26: Is this something that can really be done internally by a business owner or somebody that's in charge of their marketing? Or can it be outsourced? Or what is your take as far as getting started with link building?

11:42: In order to have content out there that's really appealing and attractive and in order for people to link to your content, what are some creative ways that you can suggest to do content marketing?

14:53: How does a company determine what's a good site to get a link on? Is there a criteria that you typically follow and what is it?

18:31: Is there a rule of thumb when it comes to the amount of links that let’s say a business should strive to get let's say on a monthly basis and how do you determine this?

Full Transcript:

ARLENE ROBINSON

Welcome back to the eCommerce Marketing Podcast everyone. I am your host, Arlene Robinson. And today we have a very special guest, Venchito Tampon, who’s the Co-Founder and Marketing Director at SharpRocket – an agency focused on quality Linkbuilding, Outreach and Strategy.

He specializes in Linkbuilding, Content Marketing, and Client Acquisition. He and his local team works with different clients of different sizes and types – small to medium brands, SEO Agencies, and Fortune 500 Companies in the US, Australia, UK, and Canada.

Welcome to the podcast, Venchito.

VENCHITO TAMPON

Thank you, Arlene, for having me. It’s a pleasure to be here and wanting to really give value to your listeners.

ARLENE

Okay, great. I appreciate it, and it’s good talking to you as well. I’m glad you’re on Linkbuilding. It’s kind of an area that I may not have delve too deep into before this podcast. So I’m really excited to talk to you about that as well as content marketing. We’ve had various takes on content marketing, but I know you’re gonna really bring some real value to the conversation as far as Linkbuilding and content marketing goals.

But before we can get into the subject of today, why don’t you tell us a little about your background? And specifically, how you got into what you’re doing today?

VENCHITO

Right, sure. I got into the online marketing industry in the year 2011. So, I became a content writer for a publishing company. So, I started from that and then been involved in the SEO industry. So, I was hired by John Cooper – one of the best Linkbuilding experts in the world. And so, he hired me to be his link prospector.

So, he got into the – all of the inaudible and the Linkbuilding - from link prospecting, outreach down to the content creation. And so, I learned about it and what I did is I started my own SEO blog. It was digitalphilippines.net. And so, from that simply just posting all of the learnings, it became inaudible you know clients in the first year.

And in 2015, I started my Linkbuilding agency with my partner Joseph, who now handles the operation side. And so, we are here in Manila, Philippines (where) we are based.  We are a team of eighteen (18) linkbuilders, including all of our virtual assistants and our content writers.

ARLENE

Okay, great. That’s awesome. Well, you definitely got into the field I would say really a good time as many of our listeners know SEO, as you can probably The field I would say it really a good time as many of our listeners know SEO, and as you can probably testify to the fact that SEO has changed quite a bit and it continually will change.

And a lot of it is really spearheaded by Google and the changes that they make in their algorithm changes. All of that is really totally spawned by Google. These days link building is really - there's really a huge focus on link building more so than ever I think because not only the - is link building important, but I do believe content is also really a big, you know, it's pretty much where it's at, you know content building and Link building really kind of go hand and hand these days.

So, I think you're really on point is to where you are in your career. Now for all of the listeners out there that aren't really too familiar with the process, why don't you tell us a little bit about what is link building? And what is the best way that you see it for an e-commerce company to get started doing it?

VENCHITO

Basically, link building is a - just a discipline in marketing wherein you are based on the term, you just actually getting or earning links from other relevant websites that will inaudible whatever site that is and not just drive traffic, but also generate some assisted conversions, helping those visitors actually know more about your brand and hopefully buy your products or services.

And so, when it comes to, you know the best methodology, so I think there are a lot but I’ll just give you some of the techniques that we've been using as an Agency for most of our e-commerce clients.

Number one (1) would be to actually start with connections and partnerships because if you are a - whether you're a retailer, a manufacturer or you’re a supplier of products, you would always find our to buy pages.

So, let's say for example, you are a retailer, you can just make an inventory of all the products that you sell online and just check manually each manufacturer of those products. So simply by reaching out to those owners or those manufacturers and if you can actually see pages that are dedicated to listing down retailers, then you can actually get a link simply by doing that kind of outreach.

And so, you start with connections. You start with all of the partnerships that you had whether it's an offline or online thing. And another thing is that I've seen this with all of the eCommerce sites. There are a lot of blogs or websites that might or that have mentioned your products or brand name, but then giving you the actual length, so if you can actually track those mentions and say simply just sending them pitches and saying “Hey, we've noticed that you mention us on your blog da, da, da”, and then from that you can actually inaudible link. From that simple pitch, you can actually gain a lot of links in the first few months, if you haven't done that.

And probably one of the underrated and even forgotten methodology is the forum marketing because in 2009, I think in 2011, it's been you know, many marketers have spammed all of the forum sites, and I'm looking forum marketing from early generation perspective and I’m just trying to spam the threads with links waiting to the sites. But basically, giving value by answering questions in forums, if you look at that, it's not just getting a link but actually driving potential customer to your website. And I think those methodologies - those approaches will really help you get started with the inaudible.

ARLENE

That’s some really great advice, you know from one, the first thing that you mentioned as far as building relationships that's really kind of where it all starts as forming these relationships and you talked about what you can do is there may be a lot of companies out there that are referencing your brand or your company, but not giving you a link or maybe they're linking to an old piece of content or something that maybe is - not where you want to direct people maybe it's older landing page.

And so yeah, one thing you can definitely do is reach out to them for sure. Another thing that I mentioned to companies that I deal with and I'm actually in the process of posting a video on this because we put out a lot of SEO videos here at inaudible to help enlighten our customers and recently launched the channel actually called the e-commerce Brothers channel on YouTube and they'll be putting out a video where it talks about a little bit about what you said as far as forming these relationships.

And one thing that you can do also is to really try to get some of the heavy hitters pointing to you people that have a higher authority is you can link to them and then don't ask for anything and just start forming relationships that way just link out to them and various articles and then just let him know I linked to you this is a great piece of content. We really appreciate it. And that's one way to kind of get your - your foot in the doors.

So yeah, it's just something else wanted to add to that which I think is very useful and something that an e-commerce business can take advantage of right away. Now, I know the listeners that are out there can be a variety of businesses - a variety e-commerce businesses or people that are working for e-commerce businesses on the marketing side, and one question that I typically get with regards to any type of marketing is and specifically with link-building is, is this something that can really be done internally by a business owner or somebody that's in charge of their marketing? Or can it be outsourced? Or what is your take as far as getting started with link building?

VENCHITO

I think it really depends on the industry. If you are in a very competitive space, you might want to not just do it internally as you get all of the processes were trying to you know, hire someone or linkbuilding agencies to do that for you because the thing is when you are doing it internally, it will really require you to set up processes because sooner or later when the demand for links is increasing it will require you to just hire more members and make sure that the prospecting, the content creation, and outreach are all set up.

So, you can do it internally, but just make sure you already have some setup process documents for you to scale the entire process or the entire campaign. And inaudible, of course, for example, you can just simply you know, hire a freelance writer to do the content for you, graphic designer to create the formats and make sure the page is visually appealing to its targeted visitors and so on and so forth.

And so, there are just certain areas in linkbuilding where you can just simply outsource but make sure if you're doing it internally you have to set up processes. The thing with outsourcing is that and I always get this a lot because they're bad companies, especially link building agencies will simply just you know, send you all of the live links they've acquired for your website. And but if you look at the quality of those things it's doing more harm than good. So, if you are trying to outsource it, make sure you do some research - the quality of the links.

I really recommend e-commerce site owners to get some recommendations, and referrals is a good indicator to really check if the agency has high reputation inaudible but if it's can perfect in really give you the quality links that you're looking for.

ARLENE

That's really good. I appreciate that answer and I think one of the key things that you mentioned and I think not only internally do you need to have your own process documents, but I think for even for the outsourcing, I think that's really a key thing because I think a lot of times especially these days, see it's a lot easier these days to get freelancers and get people to do stuff remotely, but you can't just hire somebody and just expect them to run with stuff.

You have to have things documented well, otherwise, you know, it'll be frustrating not only for the remote worker, but also for yourself as far as you know hand-holding that you may have to do if you don't have your process documents in place, so that's really the main key thing, I think, no matter what.

The process has to be in play for both sides of it. Now, switching gears a little bit because I know you're really - really an expert also on content marketing. These days you do have to be creative because I think as you can probably agree on the internet is really diluted, I think you could say almost with just a ton of just content some of it a lot of it is really no good.

And so, in order to have content out there that's really appealing and attractive and in order for people to link to your content, what are some creative ways that you can suggest to do content marketing?

VENCHITO

The key is that it's not just making your, you know, infographics or visually appealing - all of those things, but really trying to identify your audience or when getting you should actually create content assets that will not just give you first or initial set of links, but can actually, in the long run, can actually help your site earn links even without doing outreach.

And so, one of the key ways is to actually create a content that's targeted to a linkable audience. So, this term linkable audience is - was coined by Garrett French of Citations Lab.

So, basically linkable audiences are groups of people or creators of pages that have their own resource pages. So, for example for the recycling or the disposal page, it's simply lists down all of the references and resources of that given topic. And so how you can actually approach your content marketing by targeting linkable audiences, simply for example, if you're selling batteries, if you're an e-commerce site that sells batteries you can actually either target inaudible or to create a content about battery recycling or if you are targeting teachers or parents, for example, you can create a guide or a research guide about battery 101 for the kids.

The thing here is that you're increasing the chances of your content to gain so much to links. And in the long run if the page is able to rank for keywords, then it will be referenced by other publishers once they find it to Google search. And so those things I think creating a content asset for a targeted audience is one thing.

Another methodology that I think will really - is very effective nowadays is creating an asset about data or statistics because this type of asset is mostly you know, reference by publishers and content creation. Our content creation teams or content creators and so the opportunity to get an inaudible rating is very high.

And the last thing is to recreate broken pages or dead pages. So, what you can do is to actually reverse engineer your competitors and see what are the pages that already given them links that have been shut down by them that you can actually recreate.

So, these are the pages that are broken, but if you look at this using a link analysis tools, you'll find out that the - these pages have gotten a lot of links. And so, when you create that content make an improved version of it, what you can do is reach out all of the blogs or sites linking to the original content and then from that process you can actually get a lot of links through that.

ARLENE

Great. As far as you mentioned, of course creating this content that's really the heart of it creating content that you want people to link to and kind of flipping it, then once you've got that content created and like you said if it is solid content people we want to link to it, but then on the other side of it is you want to get a link out there on these other sites.

And so, how does a company determine what's a good site to get a link on? Is there a criteria that you typically follow and what is it?

VENCHITO

I think the basic thing is number one, it should be the site or the blog should be relevant to yours. And I think even if it's common sense already, I think there are a lot of SEOs and link builders even marketers who (are) still trying to get links from irrelevant sites. And the key is that it's not - again, the quantity of links that you're after or looking for, but you're also trying to you know, make sure that the site or blog is relevant to your search. that's the first factor.

And the second one, I would say it's the type of links that you're getting because this type of link is something that people can click on and so they will be able to jump to your website and probably either you know, follow you or get to know more about your brand and hopefully buy your product or service. So, the thing the type of link is very crucial if you're actually executing link building campaigns.

In terms of metrics, I think it really depends. I think there are companies who are very keen into you know DA, Ahrefs DA or you know Moz, but I think one thing that's not been discussed over and over is the SEM Rush organic traffic.

So, the thing is when you're trying to get a link from a website or blog, you want to know if that site is getting is ranking for multiple keywords and it has had it happen is it will drive you consistently traffic over and over once you get a link from that.

So, I think traffic, conversions, relevance and if you can actually get a link from brand to brand, you know context, I think those things will really matter if you do you want to you know, make sure that you maximize that your efforts in linkbuilding.

ARLENE

Yeah, you're totally right. The key thing I think is the fact that it number one thing you should look at is if the site is relevant because I think really kind of on the early days of the internet and before Google was just as sophisticated as it is now as, SEOs I think we're in agencies were out there just trying to get as many links as possible on sites that weren't even relevant and that may have worked 10-15 years ago something like that. But these days the Google algorithm is really advanced. So, you know, I think back in those days, it was probably at in its infancy right now. I think Google is probably at the genius level that's already a cruise through her college.

And so, it's a big difference right now. So, you do have to be smart about what it is that you're doing and just the main thing I think to think about is - is this something that is going to is this link that I'm going to put on this site first if it was irrelevant and does it add value to the context of the actual content.

So, you want to make sure that - that is always the case and that it makes sense for the reader because you know, that's ultimately what Google says and I think that's what they really stand behind is ultimately they just want to make sure that things that are indexed give people a great experience a user - a great user experience.

And so, if you're searching for some particular keyword, whatever is returned, their whole bottom line, is that really what the person was looking for and is a good experience once they get there. So, that's the key thing there.

Now, we've talked a lot about the link building and I know that process and it's just something that I know you're doing on an ongoing basis for those businesses that are let’s say they just getting started with it. Is there a rule of thumb when it comes to the amount of links that let’s say a business should strive to get let's say on a monthly basis and how do you determine this?

VENCHITO

The answer is again, it depends, because we have experiences with clients were in you know, one client will - would like to you know, build 20 or 30 links at the maximum level. Some just wanting to you know, 4 to 6 links, but there are things that I really recommend for especially inaudible your end. So, if for example you ensure a coupon space, there are a lot of sites there are a lot of sites are actually engaging in the link building. So, they're trying to you know, get 50-60 even more links per month.

So, in that case you got to keep up with the pace of the - of the link acquisition they're doing so that would probably be your mark in a sense. But not just about the quantity, but make sure you know, you're trying to achieve a higher quality level in terms of links.

Next is the only thing at the vertical but also checking your competitors. So, you can use link analysis tools like, you know Ahrefs or even SEM Rush just to see what they’re getting. There's one – there’s one term and that is the link velocity. Basically, link velocity is the speed - the number of referring domains a site gets every month or week, whether it’s organic inaudible to outreach. There's no really good number for every site, you really have to do your own research.

Either looking at the vertical or either looking at the order of the competitors that you're trying to you know, dominate over and so yeah from those things you can actually estimate the number of ranges, let's say 10 to 20 links from one.

ARLENE

Okay, great. Yeah, that is a great advice there and I'd appreciate your honesty and that it's really hard to tell, but yeah, I think every business or industry is going to be a little bit different and it does really depend on the particular vertical a year in and what your end goal is with its link building. And so, that totally makes sense.

Well then, Venchito, I really appreciate you coming on here today for this episode of the e-commerce marketing podcast. You've definitely been very insightful with regards to the link building on that you're doing day in and day out as well as you know content marketing.

And at this point, I like to always close things out with just one other quick question that I kind of switch gears. It's my closing fun fact, so we learn a little bit more about you. What is one fun fact that our audience would be surprised to know about you?

VENCHITO

Fun fact, I think I don't know how to ride a bicycle or motorcycle.

ARLENE

Okay. Okay. That is an interesting fact. Okay, so you don't - don't know how to ride a bicycle. Well, I don't know how to ride a motorcycle myself. So, I think I can join you on that one. But do know how to ride a bike ride a bicycle and you guessed it really is never too late to learn. So yeah, definitely something I encourage you to do. I do hope I can occasionally here in the Orlando Florida area where I live in yeah, it's a great - great exercise and it's good to get to get out on a bike.

VENCHITO

Yeah.

ARLENE

Okay, great. Venchito, well finally, if our listeners would like to pick your brains anymore regarding link building a content marketing, what is the best way for them to get in touch with you?

VENCHITO

Sure, they can visit my website at www.sharprocket.com.ph that is S-H-A-R-P-R-O-C-K-E-T.com.ph or you can send me an email at venchitotampon@gmail.com that is V-E-N-C-H-I-T-O-T-A-M-P-O-N@gmail.com. And send any questions if you really want to, you know learn about linkbuilding, (or) if you want to invite me to speak at your event or even in your podcast. But I want to make sure - I really want to make sure we'll give you some more value to your listeners margins. Yeah, that's it.

ARLENE

Okay, great, Venchito. We appreciate that and I know our listeners will take advantage of that and reach out to you as well. And once again, thank you for joining us today on the e-commerce marketing podcast.

VENCHITO

Sure, thanks for having me, Arlene.