how to use webinars link building lead generation

How to Use Webinars For Link Building and Lead Generation 

Webinars are all over the place. From left to right, we see entities, businesses, and individuals using webinars to promote their own messages to people — whether for the purpose of educating their audience or selling them products or services.

What makes webinars so useful is its built-in value where knowledgeable experts share their insights on a given topic. The value of content increases even more as the expertise to skills becomes more relevant and more useful to the audience.

how to use webinars link building lead generation

There are different formats of webinars, most of which come with a full seminar-like discussion on a subject matter. Others prefer to have an interview or Q&A type discussion with esteemed guests.

This now gives us a full reason to maximize webinars for the purpose we're engaged in.

In this post, we'll cover how you can use webinars for link building and lead generation.

 

How to Use Webinars For Link Building

Content is king - no doubt. If you don't have content to offer to potential linkers, you're less likely to get links. Even if you have established thought leadership and authority in your space, you still need to produce content pieces to attract high-quality backlinks.

Webinars help you pursue link building. You only need to be strategic in how you develop this content piece and distribute it massively to your target audience.

Guest on topical webinar series

First in the list of link building techniques is reaching out to content developers with webinar series. These webinar series feature guests in the industry who can be part of the discussion — either as a webinar lecturer or guest interviewee.

Take advantage of this opportunity given that you can hit two birds with one stone — get links from webinar transcripts (once the content is published on the creator's blog) and increase brand awareness for your site.

Take a look at this webinar series by Search Engine Journal.

search engine journal webinar series

Start by searching for links of webinar series creators in your space.

You can use Google search using search phrases, like "webinar series" "INDUSTRY" or "webinars" "INDUSTRY".

Create a spreadsheet to fill in details of your target webinar creators. These include website name, the title of webinar series, host, and contact information. This helps you easily track the progress of your outreach once you begin with sending email pitches.

When doing outreach to webinar content creators, use your expertise, and describe how it can be of help to their audience. This is your value proposition — at its best. Maintain the conversation with your intent of providing more value to their followers than just appearing to be going only after for links.

Distribute webinars as guest posts

Another way to maximize webinars for link building is through the distribution of webinars as guest posts.

Essentially, you don't simply send links of your webinar videos to your target prospects. You check first with target guest blogs what they want as topics for their audience.

This is where you should play creatively. You can use the topic of the webinar as one of your suggested guest blogging ideas.

In addition, you may also chop a webinar into different topics (if the content is full-packed with information) and suggest these topics to your prospective publication.

You can check out this detailed guide on scaling guest posting ideas.

You can transcribe your webinars and turn them into actual guest posts (with edits on the side).

Another means is to only get insights and points of your webinars, use them as your outline, and write a guest post from scratch.

Both ways can help you craft a high-caliber guest post for your target blog.

Turn webinar slides into infographics

You want to maximize every piece of production for a webinar. That includes the slide presentation used for the discussion.

You can turn webinar slides into some kind of infographics, particularly if the points or information are easily digestible in an infographic format.

By outsourcing graphic works to a freelancer, you can automate this process of turning webinar slides into infographics. This makes more ROI positive if you are doing webinars regularly whether for internal or external production channels, as you get more infographics produced from many webinar slides.

Besides for link building purposes, webinars are also utilized to generate leads for a business. 

Let's discuss how you can use webinars for lead generation.

How to Use Webinars For Lead Generation

As I've mentioned earlier, webinars have built-in value if it's presented by thought leaders in the industry. That makes it easy for content teams to get visitors to flow through the marketing funnel — potentially hitting the bottom line of new customers.

One high utility of webinars is making it as a bait for visitors to collect their email addresses in exchange for the video content.

Landing Pages

Create a dedicated landing page that emphasizes what your content consumers can get out of your webinars. Ensure you'll have forms to capture their email addresses. Example of which is this webinar landing page by Wordstream

wordstream webinar series

Short Videos

In the age of distractions, people tend to lose their attention quickly on long video messages. That being said, putting a webinar for them might require that your content is of high value in order to retain their attention.

The best way to capture more interests and make your brand gain more visibility is to chop webinars into short videos. These are videos that can stand on their own and can be disseminated quickly depending on how good your short video is.

What you want to do is to edit short videos in such a way that it highlights the value of information without losing much interest from its prospect watchers.

So, how do these short videos play in generating leads?

As you get more eyeballs to your micro content, you generate awareness of your brand, hitting two sections of the funnel — Attention, and Interest.

Podcasts

Podcast consumption has increased dramatically for years now. Taking advantage of this opportunity can help your business improve its lead generation activity by numbers.

Format webinars into audio content. Start a podcast featuring these new content pieces from your webinars. Repackage it such in a way that it keeps listeners engaged.

podcast lead generation

Key Takeaways

Don't just ride on the current trends in marketing where everyone is into webinars. Remember to have a good strategy and set of action plans to be able to maximize what you have produced in order to build more relevant links — and eventually, generate leads for your business.

Give consideration to how you distribute webinars to your target audience as this will help increase visibility and likelihood of your campaign success both for short term and long term goals.


quora marketing

How to Use Quora For Marketing

If you are marketing a product or service, educating your audience is the best way to sell.

One of the best ways to elevate your authority online is to answer questions your target people care about. By helping them solve problems, gain new insights and ideas, and learn to do a thing, it gives you the leverage to gain their trust — leading to more followers for your personal brand.

 

Today, we'll focus on one community website where you can answer questions of your audience — that is, Quora.

Its growing community of users plus its increasing demands for answers to questions make it a helpful place for both brands and individuals to increase brand awareness through expert content. 

Before we dive into some practical tips, let's discuss some benefits of marketing your brand in Quora.

Benefits of Using Quora For Marketing

Brand Exposure

Quora gives you the opportunity to expose your brand to audiences you never had a chance to interact with. That is a good chance to add more people to your customer base.

Brand recall happens when your brand is exposed continuously to the right audience. As they always see your brand bringing value through expertly-crafted content, it brings the impression of what your brand is about and what it purposefully delivers to its audience.

Quora's exceptional reach is without a doubt. Either you want to try to tap a new audience with topics still aligned to your brand,

Thought Leadership

It takes a while to build thought leadership online. People have to know who you are and what makes you different from other similar personalities.

However, content distribution through Quora helps you get started with thought leadership. Over time, people will naturally come to you for media and blog interviews, advice for their brand activities, and company partnerships.

Audience Insights

You can't market effectively to your audience without knowing their changing behaviors. That includes what topics and trends they're looking at, their current situations through questions they ask, and what forms of content they mostly consume.

Link Acquisition

Constantly getting links to your website isn't easy. It requires the discovery of new ways to provide value to a potential linker with hopes of links.

Quora helps you do link building to your website from answers to the audience's questions. Make sure that your linking page serves as a reference for more information to your answered query. It should be relevant and must be of use to readers with more insights about the topic.

Referral Traffic

Given that will be an insertion of blog links to your content, you're likely to receive traffic from Quora. That's the reason why it's important to place links properly where it is normally seen for more references.

Search Visibility

Quora has an increasing demand for searches as it ranks for several keywords in many industries. Given its engagement and low search competition for questions (keyphrases that have search volume), pages of Quora gets most of the search visibility.

ahrefs quora

In cases when questions you've answered rank for niche phrases on search results, you get the benefit of more exposure for your answers.

Now that we've understood the benefits of doing Quora marketing whether for business or for an individual capacity, let's discuss how to maximize our chosen community website to its fullest extent.

How to Use Quora For Marketing

Prioritize most visible questions

Like any other content marketing strategy, you want to start by looking at the highest yield of your resources once you allocate them to an initiative.

In Quora marketing, this means you identify questions that have the highest visibility. You want to get the most out of your efforts by ensuring the questions you've answered are ones receiving the highest views from people.

One way to do that is to reverse engineer questions that are currently ranking in search results. You can use Ahrefs to find ranking pages in Quora. Filter pages based on your topics of choice. Now, you have questions that are likely to receive continuous traffic.

Another technique to discover most visible questions in Quora is to check the "Most Viewed Writers" on topics you're interested in.

Simply choose the topics of your choice. Then view the "Most Viewed Writers" for those topics. Check the top profiles in the section. On their profiles, you'll see a bunch of questions they've answered.

top writer top questions

Add those questions to your list. Then later, decide if they're worth giving attention to answers.

Re-answer questions you've answered in your blog

Content distribution is a must after you've published your content piece. Many content creators start hitting the publish button without any plans to promote their web assets. They celebrate but don't take the time to let their audience know about their piece.

Start looking for evergreen content assets on your blog - ones you've published before but remain relevant to your audience.

Match it to Quora questions by searching for any relevant questions you can answer using your inputs from your content asset. This will take some time to dissect your page to see any connected insights to questions you see in Quora.

Invest in adding higher value with your answers

If you are targeting the most visible questions, you're likely to end up seeing multiple answers for each of them. Quora content creators produce different answers — a few of which are value-adding to the target readers.

Now, this is the time where you think of ways to add more value to the question itself. Here are some tips to help you craft a better answer:

  • Read other answers to the question. Look at how other Quora writers deliver their insights. Ask yourself, are they missing some important inputs here? Do they directly answer the question?
  • Share experiences, case studies, and stories to prove your points — not just to make your answer look appealing. The goal is to provide value. This means you check how your experience can help the person solve a need (an answer to a question).
  • Don't sell your product or service, if it's not connected to your answer. Make up your mind that you solve the answer with the best insights you've got not with spam links to your money pages.

quora image to answers

Include other content formats in your answers

Relevant content marketing is putting enough efforts into making your content consumed by the majority of your target readers.

In Quora marketing, you include other content formats to your answers for other learning styles (besides reading).

You may add videos and images (i.e. infographics and illustrations) to your inputs. One tip is that if you know your answers might be quite long, insert images or videos in between paragraphs to get readers engaged.

Discover new headline topics from questions

If you are looking for content strategies for organic growth, you can try getting inspiration from Quora questions.

One beautiful way to make your content cut through the noise of so many other topics is to know which headline topic would you choose.

Part of that is discovering the top questions in Quora related to the subject you're writing about. Tweak your headline based on what most people are querying in.

Here are some useful guides on using community topics for copywriting your content's headlines:

On Maximizing Community Websites

With an abundance of time, marketers must be willing to put more hours into bringing value to their audience. That includes providing solutions to problems, and thought-provoking answers to questions.

Quora is a good community place to start engaging your audience, provide answers to product-related questions, and establish thought leadership in your space.


content sharing

Best Practices In Content Sharing To Increase Brand Awareness

Content sharing helps increase brand awareness of your website. When people share your content, you gain exposure for every web asset that's amplified.

content sharing

As part of a content promotion process of any brand, content sharing involves the use of social media platforms and other websites with significant engagement to circulate links of pages and content itself relevant to the audience.

One leverage to maximize content sharing on your content is to understand how people are being influenced, particularly persuaded to take any action that you desire.

 

Psychology of Persuasion Applied to Content Sharing

Influence matters to get people to share content. But how do you build or get one for your brand?

In the book "Influence: The Psychology of Influence" written by Robert B. Cialdini, he covers six universal principles to influence anyone better. These principles can help content marketers to make action plans on how they can get their target users to share their relevant content online.

influence psychology of persuasion

Let's start with the principle of reciprocity. It says, "If I do something for you, then you can or must do what I ask of you." By showing initiatives that bring value to your audience, your action can be reciprocated through a social share of your content piece.

The second principle that speaks of "I can't have it, I want it"scarcity. If there are only a few people who get access to your content, it becomes more valuable than if it's available to consume by everyone.

"Liking" tells people, "If you like me then you are more likely to do what I ask of you." It speaks of pre-conditions that make you likable in the first place — which helps you get the attention you deserve. There is a higher likelihood when you ask people to look at your page and to share it with their social profiles when the brand or personality who asked of those desired actions is likable.

When you have built content authority, there is an immediate advantage to get the following - leading more eyeballs to your content. Social sharing is easier this time.

Another principle of influence is social proof - which refers to any people's recommendations to a certain thing. If a person you know shares a content piece and/or he or she recommends you to take a look at the article, you're likely to read it.

The last influence principle of persuasion plays a significant role in how your content can be shared online is commitment or consistency. A consistent brand voice, style, and messaging in content, for example, helps create brand recall to your web assets. This helps further better social sharing from followers and brand advocates.

So those are six principles that you can leverage for effective content sharing.

Now let's discuss some actionable tips that you can immediately implement right now.

Best Basic Practices in Content Sharing

1. Build your social media follower base.

Most content marketers would go out, connect with other like-minded people, and start sharing links of their pages. While that itself makes continuous content sharing possible, it is good to begin also building your social media base.

That means putting enough effort to add more followers to your social media profiles — these followers may include content creators whom you can absorb additional advocates from.

Here are some tips for building your social media base.

Create your social media profiles. Start with this activity first. Invest in appealing visual designs for your profile photos. This will help establish your social media brand. You can check out these articles for the basic setup of social media profiles — RavenTool's Social Media Setup Checklist and Improve Your Social Media Profiles In Less Than An Hour by HootSuite

venchito tampon twitter profile

Start asking your existing offline followers/fan base, contacts, and networks of people to follow your personal/corporate social profiles.

By this time, you also need to understand your context of messaging. It begins by knowing your audience well — the channel or platform they mostly engage in, language or style they use, even their level or type as an audience.

Start sharing content pieces you produce on your blog, as well as other relevant articles that you find useful to your target customers. This gives a variety to your content sharing, besides just promoting your content.

2. Add social sharing capabilities to your content.

To continuously get social shares, your content must be shareable.

It's pretty basic, but I've seen articles that don't have any social sharing buttons to share links. And even if they have social shareability, the odds are it includes too many networks — which their audience doesn’t usually use for content sharing.

social sharing buttons on articles

You may also add tweetability (I just made up this term) of your content by looking for quotes or statements impressive for sharing. You can install the Click to Tweet plugin and set up statements for Twitter sharing.

clicktotweet

In addition, make sure you link to social profiles of names you mentioned in your post. That means, simply linking to their Twitter profiles if they have one. It's an excellent way to catch people monitoring mentions of their profile links and more likely even to share your content with their networks.

3. Get more citations from external content assets

As important as building your social follower base — investing resources to enlarge your following and promoting your content, you also want to look things externally.

For example, you can link to your relevant articles on your blog from your external content assets (e.g., guest posts). This will help increase the visibility of your content, as people could go through links and check your content.

4. Connect with influencers for content collaboration.

Influencer marketing is a buzzword these days. Every content marketer wants to engage in that initiative.

Take a look at the phrase's search trend, for example.

google trends influencer marketing

But how can one take advantage of influencer marketing?

In my guide on influencer outreach, I covered a lot more detail on how we can maximize the use of influencer marketing as part of content marketing campaigns.

It offers great opportunities for anyone - brand and independent personalities to get more following. In our subject, today, establishing a constant series of action plans for content sharing.

You can start by reaching out to influencers to get inputs on topics of their expertise. By having an interview series in mind, you'll be able to craft content that's meaningful to use for your audience.

I started my blog in 2013 by producing a series of interviews with digital marketing experts. I initially looked for local search marketing experts as I've had a few built relationships back then — making it easier to ask them to answer some of my questions.

digital philippines interview series

As you are growing your brand, you may also start collaborating with influencers for a piece of content. It's likely to give a boost in content sharing, as both social accounts are used to promote and amplify the content asset.

For further readings on influencer marketing, You can check out this guide on becoming an influencer by Jason Acidre, and this last year's presentation by Rand Fishkin on building influence (an evergreen resource). 

5. Associate yourself with larger publications.

From a branding and SEO perspective, you can get more exposure through associating your site with more prominent names in your industry.

That is doable by becoming a regular contributor to larger publications in your space. Because they have a lot of traffic and are targeting the same audience as you're targeting, they can pass through additional followers that will help grow more of your social following base.

In essence, you're collecting and grabbing opportunities from people and entities your brand is partnering with.

Further Resources:

Content Sharing Made Simpler

With different platforms to engage your audience today, social sharing of your content becomes more feasible. Start looking for ways to establish your social media following based, grow it to enhance brand awareness, and deliver more value to your audience using your content.


how to use twitter effectively

How to Use Twitter Effectively For Link Building

Social media platforms have been useful places to promote the brand's content.

Certainly, this includes the idea of using twitter effectively to build connections with like-minded people, to get more eyeballs to content, and to acquire natural links in the process.

You don't use Twitter to spam people with links to your content, all the time. There is a proper way of sharing your content on the platform, and be mindful of being too aggressive just for the sake of links. That 2009 strategy doesn't work anymore.

how to use twitter effectively

 

How to Use Twitter Effectively For Link Building

Let me give you practical tips on how to maximize Twitter for marketing your business — particularly in building backlinks to your website.

1. Experiment with Tweetstorms

If you're a marketer or business person, you may have seen threads of tweets of famous founders — these are tweetstorms.

Tweetstorm is a thread of tweets conveying messages, principles, ideas, stories, or trends. In any topic area, tweetstorm can be a powerful way to drive more followers to your brand.

Specific to link building, you can gain new connections you can eventually reach out to for potential content contributions or content collaborations.

It's a subtle approach of building your influence around a platform that sticks.

Here are some examples of the best tweetstorms.

Ben Collins on Google Sheets Productivity

Why it worked:

  • It starts with a topic idea "mega thread of Googlesheets productivity". This sets the foundation and know-how to people who'd likely to follow all tweets in that thread. This gives people the general context of the tweetstorm.
  • It includes hashtags to gain more visibility searching for it (#GoogleSheets and #Productivity).
  • It contains visual formats (e.g. gifs).
  • It provides actionable takeaways for each tweet in the tweetstorm.

Jensen Harris on Loving Startup

Why it worked:

  • His career tips are based on his experiences (things I wish I'd known).
  • It gives straight a context to which audience the tweetstorm is for.
  • He answers to every reply to tweets in the tweetstorm — giving more visibility to the entire tweetstorm; attracting more replies and retweets.

How to use tweetstorms in gaining traction for links:

  • Brainstorm on what topic idea works best in a tweetstorm — it should be something interesting, either it is a story, concept, or how-to steps (quickly be narrated in a tweetstorm).
  • Be subtle in adding links to your content. Link to your page as long as the tweet or a reply to tweet replies make sense in the context.
  • Hooks the people to see your other tweets by making your first tweet cuts the deepest. Your first tweet should also work as a singular message.
  • Share relevant links to your content as separate tweets after tweetstorm. New followers from tweetstorms would likely see and consume your content — which results in more social shares and links to your page.

2. Look for Interview Requests

There are many methodologies for getting more exposure to high-end industry publications.

You can get your articles published in major niche websites, use HARO effectively for interview or story requests, or approach journalists using Twitter.

For months, I've been tracking requests from bloggers, content creators, journalists, and other publishers who are looking for stories and guests for their show (e.g. podcasts).

Here's what it looks like in my inbox:

emails from twitter ifttt

I keep track of all these emails from IFTTT, which is a setup that I've created to easily automate looking to interview tweets from publishers.

ifttt applets

IFTTT allows you to create applets or recipes that trigger whenever there are tweets with (#prrequest OR #journorequest OR #haro). These tweets are sent to your inbox, which is often frequent so you need to have a filtering process to remove irrelevant tweets (looking to interview tweets not relevant to your niche).

Additional tips to use Twitter effectively in gaining new interview invitations (for links):

  • Share your content pieces regularly on Twitter. It helps in gaining visibility for your brand to attract publishers and other media creators, such as podcasters, to invite you to their shows.
  • Promote your latest interviews (media interviews, podcast guestings, round-up articles where you share your best inputs).
  • Create private Twitter lists of major and minor publishers in your industry. Keep track of what they do by monitoring their tweets — you may never know moments they'd post tweets looking for interviewees.

3. Take advantage of Twitter chats

Twitter chats are scheduled group discussions on a particular topic, normally with guest experts to answer a series of questions.

In the digital marketing field, you'll see a good share of these Twitter chats every week.

SEMRush does this well.

Why it worked:

  • Scheduled activities are likely to be included in someone's calendar. This allows people to regularly attend to your Twitter chats — and even share it with their own networks if they find it worthy of their time.
  • Invite guests to your Twitter chats to get a ripple effect in social sharing. Interviewees will normally promote their scheduled Twitter chat to their followers — this gives chances of gaining new traction to your show.
  • Have a list of questions ready to answer. Invited guests will then know what to do during Twitter shows, as opposed to randomly asking them with anything.

4. Build Stronger Networks

Be very subtle in your approach to Twitter marketing.

Use Twitter to expand your networks.

One recommended approach is to customize your tweets when sharing useful content in your niche.

Instead of following paths of basic tweet lines to content.

When you've actually read the content piece, you know its best points. So start sharing what you learned from the content and highlight them in your tweets.

This initiative helps you to stand out among people who shared tweets, which increases your chances to be on the radar for your brand to be noticed by the original content creator.

How to build stronger networks using Twitter:

  • Regularly share the best content pieces in your industry. It only takes 3 to 5 minutes to do this when scheduling posts — you can use Buffer for Twitter scheduling.
  • Start participating in threads where you think you can add value with your inputs. Engage people with your expertise.
  • Create your own Twitter list to follow influencers in your industry. This method also allows you to generate ideas for your content, as you're able to see what types and topics of content your influencers (who are likely to link to your site) are actively sharing on Twitter.

Learning How to Use Twitter Effectively

Follow the basic principles and tips I've shared above then experiment on new ways on how you can maximize Twitter in marketing your business. Let me know in the comment section below if you have any questions.


reddit seo marketing

How to Use Reddit For Search and Content Marketing

With 330 million monthly active users (source), Reddit is a great place for traffic generation, additional content visibility, and content ideation.

By taking every initiative seriously, you'll get the maximum benefits from diving into how Reddit marketing works.

You would tap an incredible amount of feedback from users who are eager for new content in their specific industries and have the potential to distribute a content piece worth sharing.

reddit seo marketing

 

On finding subreddits for your content

Your success in Reddit content distribution is based on your own identification of subreddits that fit your brand.

I mean your brand, not your industry. Going generically with your industry for Reddit marketing won't make it a huge success. Start identifying a demographic fit for content you are producing.

The question is, how do you find subreddits for your content?

Reddit search

Reddit has good search functionality based on the keywords you input. Start with that.

reddit search

It is best you can create a spreadsheet that lists down all possible subreddits you can check later on.

Google reddit search

Besides Reddit search, discover deeply relevant subreddits on Google search itself.

google search reddit

You will see subreddits that you wouldn't find in Reddit search. Google will take subreddits where topical content has been submitted to, or have received good engagements — not always the case, but use this search methodology to add more subreddits to your list.

When you go to subreddits, you will also see related subreddits — which you can include to your list, as it fits.

Brainstorming with your team

Set up a meeting with your content team and try to tackle what topics you prefer to publish on your content.

Match those topics to available subreddits you discover.

Of course, the broader you get into your brand content strategy (in terms of content ideation), the more subreddits you can list down further.

Use Reddit websites to assess growing subreddits

There are new subreddits flying and growing an activity count.

You can use Subreddit Stats and Reddit Metrics to check any growing subreddits you think can be added to your Reddit spreadsheet.

subreddit stats

Discover more with SiegeMedia's list

SiegeMedia curated popular subreddits by industry. You can check out their list to find ones fitting to your brand.

siegemedia list subreddits

Reverse engineer with Ahrefs' organic keywords

At most, if you want to look for any subreddits, even specific Reddit discussion threads that are currently ranking for keywords related to your site, you can use Ahrefs Site Explorer.

Simply plug in reddit.com to Ahrefs, then go to Organic Keywords section to find what keywords any Reddit page is currently ranking.

You can discover topical subreddits by searching for your industry keywords in Ahrefs search bar.

ahrefs reddit organic keywords

What to consider in subreddits?

Before we dive into specific Reddit marketing tactics, let me go over a few considerations you need to take in every content promotion or content ideation initiative.

Submission policies

Go over your list of subreddits and check each subreddit.

Look for sections about submission policies. There are subreddits that have dedicated portion for that — letting existing and potential subscribers of what they should expect with some rules and guidelines for sub-communities.

There are subreddits with restrictive submission policies; others don't have it included in their overview sections.

For the latter, that doesn't mean you go to the subreddit and spam them regularly with your post links. Be careful not to do, or else your domain will be banned

Respect Reddit and its users.

Subreddit size

Subreddits plainly show their existing subscribers. This gives you an idea of how many eyeballs you can get when content is properly promoted in a specific subreddit.

But not only should you be looking for subreddit total subscribers, check also the next consideration:

Activity count

Activity count refers to how many people are currently online over their total subscribers.

reddit activity count

Of course, people who go online during the time you visit the subreddit variably depends on timezone, day, time, and other factors. But this gives you a good assessment of the possible eyeballs you can get to your content.

Now, let's go straight to different methodologies where Reddit can be extensively used.

How to Use Reddit for Content Ideation

Content creators can generate enough ideas when they care enough about the subreddits users' behavior — what and when users post in a specific subreddit.

For instance, you can discover blog post topics simply by searching for any of these terms:

  • how do you
  • figure out
  • I'm struggling with
  • tips
  • challenge

These are all leading words toward problems subreddit users want to get solutions or questions they quickly need answers.

vegan subreddit

On content formats

Subreddits have their own content formats users want to see and distribute to co-redditors.

You may opt to not just look at your industry-relevant subreddits, but try to replicate other subreddits' content formats. This is one great way to be the first in your industry to have the content format popularized.

On headline edits

Copywriting is a must skill when creating a content to fit your Reddit marketing strategy.

By writing headlines that quickly capture the attention of users, you increase the chances of more eyeballs to your content.

You can check out this latest Reddit research on some tips when writing headlines for Reddit content.

See more:

How to Use Reddit for Content Promotion

Once you reverse engineer what type of content and which content idea has the potential to go mainstream in a specific subreddit, it's time to promote the piece.

Understand the specific subreddit communities you want to engage in. Before submitting any post links, have a good grasp of the community's behavior.

You can browse the past content types — images, Today I Learned, Ask Me anything, text submissions containing advice, questions, and even stories.

vegan subreddit content promotion

This means you don't jump quickly to the subreddit and post a link.

There would a period of time where you just learn the behavior of co-redditors, even ask questions to any Ask Me Anything portions to see how people interact.

By doing research, you don't plan to ruin your content marketing strategy for Reddit.

See more: How to Promote Your Website Through Link Buiding

Care About The Community

Identify subreddits that fit your brand. Understand the behavioral patterns of redditors. Start sharing content that provides them value. Care about the community.

If you're looking for an agency to help you out with marketing, you can check out our content writing and link building services.


how to get published

How to Get Articles Published in Major Publications

There are two ways to build your brand through content marketing:

Start producing 10x content on your blog or get your articles published in other websites' publications.

Both require a strategy, process, and of course, execution to succeed in what you do.

We'll focus on the latter today: getting your articles published on other blogs.

If you're starting to build your own brand, you won't get much attention if your content isn't properly distributed to online places where your audiences are.

So, the idea of writing for other blogs is extremely beneficial for many reasons besides capturing other people's audiences. Here are a few:

  • Helps increase the chance to invite other blog writers (publishers of blogs themselves or their contributors) to write for your brand's blog.
  • Develops your writing portfolio in your industry, whether you use your own personality or create a content persona.
  • Establishes your authority in the niche through expertly-crafted content

And there are other reasons your brand (or you yourself) will miss out if you don't participate in distributing your content to highly valued blogs.

how to get published

 

How to Get Articles Published in Major Publications

This process isn't a sure-fire formula to success, but will definitely give you chances to land on big publications.

Let's start this simple process.

A. Start Building Your Writing Portfolio

Big publications will either invite you to write for them (that depends on your authority and expertise built on the subject) or become a contributor through pitching yourself.

I vouch for the latter because that's something you can control.

However, you can't pitch yourself to write for a publication without any samples of your writing.

It's easier to get opportunities accepted when your prospects have an idea of the quality of content you produce.

Also, it would be efficient to have your editorial links link to your blog's main content from your guest posts — if you have content assets ready on your blog.

So, start writing for your blog. Make it as 10x content as possible. Always think of its intended purpose of using it as your portfolio when pitching other publications.

10x content creation involves the process of having experts or industry practitioners to write for your blog. That said, if you haven't had one available in your team, you may have opted for this option:

Hire domain experts to write for your blog or for other blogs

freelance writer

An article about health written by a freelance writer is different from an article crafted by someone who has 10 years of experience in the medical field.

The latter content comes from the first-hand experience. The article includes examples, tests, own versions of examples, and other things that will make it easy to convince readers to finish the content. The web piece adds tremendous value to the readers.

The cost of hiring a domain expert who can write for you depends on their expertise, the vertical they're in, length of content, and other content factors. In our experience, it can start with $100 going up to $2500 per content piece, even higher for the highly technical fields.

It is best to consider the expert's writing portfolio, not only his or her writing capability.

If he has written multiple articles for different niche publications, it would be worth hundreds of dollars to hire as a domain freelance content creator for your target blogs.

Now, that's how you start to build your writing portfolio.

B. Choose Publications to Write For

You can't choose to write to all the publications in your industry.

Being selective is a must, so you can start building momentum over time.

What are the things you have to consider?

Check publications' target audiences

Choose publications that match your target audience.

This is a no-brainer thing, yet many brands fail to identify their audiences and aggressively pitch publications right away.

Even you land an opportunity for an authority blog, the odds of bringing their audience back to your site decreases.

So start knowing who you want to write for.

In cases when you're in a very specific niche, there may be limited publications to get your articles published.

Not all industries have a high number of writers, publishers, and content creators. There are ones that have a high demand for publications — mommy, local, etc.. Some verticals have just a handful of publications to pitch to.

One recommended option is for you to target shoulder niches.

shoulder niches

Shoulder niches are a basic idea of Brian Dean wherein you find niches that you can tap into for a guest blogging opportunity.

Check publications estimated organic traffic

If your intended purpose to write for other niche major publications, you want to ensure you get the most value from it — basing it on the website's ability to drive readers to your brand.

Use Ahrefs, or SEMRush to check the publication's estimated organic traffic. 

semrush guest blogging qualification

Majestic offers the ability to discover the exact category of the website. This will help you assess if it's a good fit for your brand.

majestic topical trust flow

Check publications engagement

This is an additional factor you can consider. Given that not all blogs or publications have high community engagement, where people post their own insights through the comment sections, it is still a good metric for assessing major publications to get your articles published.

Check publications requirements for contributors

Every publication has different requirements for their contributors — whether you wish to submit a one-time off article or become their regular contributor.

The reason you have to know this is because even before you send an outreach email to the publisher, you can gauge your chances of placing an opportunity.

Are they looking for industry practitioners who have had several articles written already? What topics of expertise are they looking for?

Even the minimum number of words required for each article will help you in estimating your costing budget if you wish to hire domain experts to work with you.

All these things can be seen in the contributor pages of a publication. So check that first before you pitch them.

C. Pitch Yourself to Become a Contributor

The pitching process is a challenging part to get your articles published in publications.

The reason is very simple: if you can't prove yourself you're worth a try to contribute an article, you miss the opportunity.

That’s not to say you can't pitch again, but doing it once, you should give your best try as much as possible.

Given that publications receive tens or hundreds of guest blogging pitches every day, they already have ways to figure out which ones are worth a response. Some publications require an exact phrase to include in the subject line of an outreach email — this filter out any mediocre outreach emails.

On value proposition and personalization

Always do your research about the publication. Know the needs of the publication in terms of content and topics they care about.

You can't hit and miss every time.

Begin thinking of value proposition by providing better topics when doing outreach for guest blogging. You can find any content gaps in the industry that you (your team or your domain writers) can create content. You can check out my detailed entire process of content gap analysis

ahrefs content gap analysis

Be highly targeted when pitching. It may take a couple of minutes to do so, but worth your effort if you land one or two in your initial campaign.

Based on Pitchbox email outreach study, personalization for subject lines can boost the response rate of emails by 30.5% while personalizing the body of email content can have a 32.7% better response rate than those emails without any personalized messages.

Remember, to get better outreach placement rates, start offering a ton of value to whom you're pitching.

Use domain outreach persons to scale outreach campaigns

Remember hiring domain experts to write for your blog or for other publications?

It's also the same process you can take when scaling outreach campaigns. But this time for setting up an effective outreach campaign.

Consider creating your own outreach persona that has multiple effects for niche-related clients/ brands. Specifically, you can tap into that outreach person for every relevant client as this has enough writing credibility to get into someone's publication.

Test pitching to assistant editors and support functions of publishing teams

One tip to increasing response rates is to look for emails of assistant editors of the publication, not just emails of main writers, authors, or publishers.

The reason being is that assistant editors normally have functions of filtering emails referring to any publication matters. They know which and which is for publication. Therefore, those people are more responsive to emails about content contributions.

D. Write Content for Their Audience

Once you have your topics approved by the publisher, it's time to write the content.

Overall, the content you should be writing depends on the terms, agreements, and requirements of the editor.

Content assets that are customized, experiential and expertise-driven have chances of getting articles submitted to major publications.

Doing so requires some inspiration.

One tip is for you to make a list of websites to inspire and help you generate content ideas, format, and style for your industry.

Create your own public or private Twitter list of websites generating the best content in your industry.

content inspiration twitter list

Other Ways to Get Your Articles Published on Publications

Besides pitching to become a contributor for major publications, you can apply other methods to get the same exposure on those sites.

HARO

You can check out my extensive guide on using HARO effectively. It is a solid tool for anyone looking for free opportunities (mentions and links) on relevant content publishing websites.

choose haro inquiries

Interviews / Round-ups 

Link roundups aren't dead. It's such that most of the roundups published in many industries aren't generating engagement from readers as it is used to be.

One of the primary reasons is because of the sub-par quality content creators make when curating answers of experts and influencers in their industries. A few examples are:

  • One generic question was thrown at, so the likelihood of similarities of answers from interviewees will be higher. Without it being curated well, there is high friction of less engagement to consume the entire blog post.
  • Topics chosen have been generated multiple times (e.g. SEO tips, link building tips, real estate tips, success tips to __, etc..). The length of content is at a maximum level, yet repeated topics won't satisfy the readers anymore.

Start looking for roundups that offer great value to your intended audience. HARO now has opportunities for round-up style contributions. Assess the quality of the possible roundup content, the type of questions, and what types of blogs they'll be published.

Here is an example of a good link roundup: What 15 CEOs Learned Building Top Agencies by ConverxionXL

Why did it work?

  • Questions were categorized based on the desired flow of the topic (from individual contributor to agency owner, landing that first big client, scaling people, processes, and financial acumen, and marketing an agency that's lived off referrals).
  • Written appropriately in story form with the flow with coherence and consistency on the subject

Further Resources:

Getting Your Articles Published in Major Publications Takes Time

If you are starting to build your brand, start penetrating mid-tier publications. Then embrace higher opportunities once you have a good writing portfolio in your arsenal.

Success in content marketing takes time. It involves a process to eventually reap the benefits of additional branding opportunities, backlinks, and assisted sales.


evergreen content

What is Evergreen Content and How It Works

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing?

These blogs are focused on creating evergreen content.

evergreen content

 

WHAT IS EVERGREEN CONTENT

Evergreen content is content that never gets out of date and never relies on current trends.

Its effect is always relevant to its readers, making it more attractive for publishers to reference in their own content pieces of work.

WHY IS EVERGREEN CONTENT IMPORTANT?

There are many benefits pushing out evergreen content on a massive scale can provide for your brand, such as:

A. Scalable link acquisition

Content on a trending subject can receive massive spike in link performance, especially if it's timely and emotionally-appealing.

Meanwhile, evergreen content allows a continuous flow of links directly pointing to your content. It's not a one-time off burst of links, but you can expect if monthly acquisition of editorial links to your web asset.

B. Hitting conversion goals

You may only consider creating content assets for links, but it will drive subscribers, social followers, and brand advocates down the road. As long as the content draws traffic, the growth in numbers can be met.

C. Social sharing

More than ever, continuous social sharing can help strengthen the brand in its core. The more visible the content is to its audiences, the longer it stays in their mind - creating a strong brand in the market.

D. Doors of networks, partnerships, and brand coverage

The aftermath of producing evergreen content is that it opens opportunities for partnership for content, and product engagement. It stems from the idea that your content assets have provided value.

Evergreen content serves as entry points to growth of networks — even media coverage from A-list content creators.

E. Increase in organic visibility

Given the comprehensiveness and high utility of evergreen content which normally covers every topic of a subject, the online asset gets its deserved visibility on search.

When evergreen content ranks for its target keywords, it creates another opportunity for it to be discovered, besides direct, social and referral traffic.

F. Supports other important pages

Evergreen pages with constant traffic can support other important pages through internal linking. By pointing to relevant pages that need some boosting in visibility, evergreen content can be a reinforcing system for support pages.

EVERGREEN CONTENT CREATION PROCESS

ON DISCOVERING EVERGREEN TOPICS

Find evergreen topics that get consistent traffic and have the potential to earn links over time.

You can start this content ideation process by entering a few topics for your blog in Ahrefs Keyword Explorer.

The tool is handy in giving you the parent topics of keyphrases — which is suggested by the tool (see an example below).

ahrefs keyword explorer snoring tips

Parent topics are general topics that cover relevant subtopics underneath it. By pursuing parent topics for your evergreen content, you can target interconnected topics all under one big content piece.

Identify parent and sub-topics that are constantly being searched and that appeal to your market by looking at its search traffic.

Look down further. See the top ranking pages and their estimated traffic. This would help you understand if it's worthwhile to rank for that keyphrase.

serps overview snoring tips traffic

You can also check the trend graphs of keywords to see its popularity over time. Here is an example of the trend graph for the keyphrase, "how to stop snoring". 

keywords trend graph

The trend graph will show how popular a keyword is for a certain period of time.

FURTHER READING

ON ASSESSING LINKABILITY OF TOPICS

Besides just looking at search traffic and trend graph of a topic, you want to make sure that the topic also has linking potential.

The question you need to ask is, "Is this topic linkable?".

The way to answer that is to look at the top ranking pages for that keyword or keyphrase. See if these pages have at least 10 or 20 referring domains pointing to them. This kind of assessment gives you an idea if the topic of your choice has high linking potential.

Moz Toolbar is a nifty tool to quickly check how many referring domains are linking to each of the page on the search results.

google search results mozbar links

Why do you have to check the linkability of the evergreen topic?

The simple answer is that the linkability of topic correlates with how frequent the topic is being cited by other publishers.

The frequency now gives its room for more linking opportunities month after month and year after year.

ON CREATING EVERGREEN CONTENT

The mindset of publishing evergreen content differs from others creators' publishing 500-word blog post.

The piece should stay relevant weeks, months, and years after publishing (which will require maintaining it from time to time - that's for a later topic).

But the point here is that before you create an evergreen content, decide that you'll put hours of work into it in order to make it valuable and comprehensive to its audience.

intermittent fasting guide

There are many characteristics a solid content piece (or 10x content as marketers call it) should have, a few that are a must include the following:

Expert-driven

Do you have an expertise on the topic?

If it's something you can't write on your own, you may outsource it to someone expert in the field. Niche experts tend to charge higher than generic writers, but they craft content with the use of technical terms (jargons), authority, and credibility on the subject matter. 

Uniqueness

Every blog is pushing out their versions of content for the topic, so what separates yours from their works?

Uniqueness doesn't just refer to variations of words, but the ability to present ideas in different formats.

Implement other content formats in your content to make it the most comprehensive piece on the topic. A useful advice for this method is to present content in videos, data visualizations, rich media or slide presentations.

The purpose is not to make the page longer than the usual, but for better presentation purposes, and to attract more visibility from people who are likely to share it on other web places.

Inclusion of Thematic Keywords

Whether you target parent topic or a sub-topic for your evergreen content, you want to make sure that the page will be found by people who specifically searching for it.

The key to make it work is to optimize content for other thematically relevant keywords — several possible search terms people used when researching for information.

You can use Ahrefs' Keyword Explorer to discover these keywords that are connected to your topic. The tool can also generate questions keywords that will be valuable to add to your content — of which you can answer to make the content reach more audience.

ahrefs keyword explorer questions feature

Keep these characteristics in mind when creating an evergreen content: expertise, uniqueness and inclusion of thematic keywords.

FURTHER READING

ON PROMOTING EVERGREEN CONTENT

Whatever your goal is for your blog's evergreen content, your page reach will highly depend on the level of promotional efforts that you put in.

Start by looking for ways on how to do content-based link building that can drive referral traffic to your evergreen page.

Find any pages linking to similar content assets. Utilize the value proposition of your evergreen content in your email pitches. Answer the question, "why do your link prospects have to bother with your content asset?"

Build more links through your site's distributed content (contextually linking to them through your guest blogs). This will enable your evergreen page to get higher search rankings.

You can also maximize your brand's social media channels to push further the audience reach of your content piece. Make your social sharing buttons visible to your visitors — placing it on the noticeable parts of your page.

ON MAINTAINING EVERGREEN CONTENT

It is important to update your content piece to satisfy new visitors as soon as they land on the page. This will also increase the chances that it'll be shared to other target audiences — bringing in more people who will likely link to it as references for their content works.

What are the things you need to update in your content?

References and citations

You may have likely included information and even links to articles and new stories the first time you publish your content. These information and sources may no longer be relevant and useful at the time you decide to update.

It's important to have a list of citations/references whenever you create content so you can easily go back to websites and blogs where you found them, and see if they have updated information on the topic.

For example, statistics normally get updated every year, and it's easy to find their latest up-to-date version of the data if you have the website URL at hand.

Internal linking

Improve your content's visibility factor by internally linking to other relevant pages on the subject, particularly the ones you've recently published on your blog — relevant to your evergreen content.

Use descriptive anchor texts in your internal links to drive visitors from other pages to your evergreen content.

Years and dates

Update years, months or any dates you include in your post's titles and in the body of your content.

Use current year to increase the relevance of your post — leading to higher rankings and to higher search visibility for the page's targeted keywords.

FINAL THOUGHTS

If you are looking for ways to scale your content marketing, invest in producing evergreen content assets. With the right execution process — from researching topics to promoting and maintaining the content piece, you can gain a constant flow of traffic and potential sales to your website.

Let me know in the comments how you develop and promote your evergreen content.


link building travel booking companies

Link Building For Travel Booking Companies

In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need.

This gives rise to the continuous establishment of tour, vacation management, and travel booking companies.

link building travel booking companies

Aligned with this reality, there are a lot of marketing agencies that cater solely to brands in the travel and accommodation industry.

More often than not, they have core strategies for initiating research specific to the market, investing in technologies and platforms to adapt to travel trends, and executing both content and technical initiatives for more travel customer engagement.

However, there is still room for conversation when it comes to doing proper search engine optimization especially in doing link building for travel booking companies.

Let's discuss some of the best link building practices for this industry.

LINKABLE CONTENT STRATEGY

You can't create any content in the travel industry. There has to be a demand in the link market for the topic you'll be discussing about. It also requires local relevance to gain more value in terms of link juice and its authority for rankings.

To give you an example, there are a lot of historical attractions in your location that may need some content if you haven't discovered lately.

Here's an example of a simple content about "Statue of Liberty Facts & History".

historical local content

If you're not familiar with what places in your city you can be proud of, you can search for "attraction" "YOUR CITY" on Google. A quick search like that would give you attraction topic ideas that you might consider to create as content pieces.

While creating your local attraction-like content asset, you may prospect for resource pages who might be interested to link to your page — primarily, these are webpages that lists down references and resources on history (see elementary pages below as an example), library pages from edu sites (that can get you edu backlinks) and local webpages on travel.

elementary school links page

There are hundreds of this type of pages and may require some due diligence in prospecting to find a majority of them.

You may check out these guides on using link prospector to find thousands of backlink opportunities in minutes and this cheat sheet on search engine queries.

SEASONAL LINK BUILDING CAMPAIGNS

We've covered seasonal link building campaigns before. In a variety of ways, these initiatives get more often than not links if executed properly.

The hype of traffic and links to seasonal content assets must be properly taken care of to sustain performance, and not just conduct it as a one-off campaign.

For tour companies, one way to maximize link performance is to start ranking for seasonal events in a city.

By developing content pieces in advance (through proper planning) any brand in the travel space can integrate seasonal events to the theme of the blog. plan your visit nyc content

For holidays like Mother's Day, Easter, and Valentine's Day, bloggers on average plan ahead their editorial schedule — as early as 38 days in advance.

Timing is critical here if you're producing content, and it's quite challenging to land placement from those blog publishers.

For seasonal campaign just like this, it takes planning to put everything into account. Improving relationships, pitching emails, and getting a sense of the average days/weeks in advance of content creators publish are all critical to the success of a link-based seasonal content campaign.

"THINGS TO DO", TRAVEL GUIDES AND EVENT BLOGS

You don't have to reinvent the wheels in content creation. There are blog ideas that have been tested to provide value from time to time.

One example is "things to do" content — these are basically a simple travel guide for first time travelers and tourists in a specific location. You may also be seasonal in approach, if you add a monthly series for that (e.g. things to do in New York in November) - depends on how frequent changes in local activities.

In addition, there is still much demand in travel guides, whether it is for newbies, intermediate, or veteran travel enthusiasts. You can't go wrong with creating last minute travel guides.

To stand out among travel guides out there, you need to make sure you're putting more comprehensive information on the topic than what other guides can provide — e.g. give them a quick hint list on top.

For busy people, it's well worth of their time to read a very quick list on any travel information. You've got to understand how your target audience consumes content in your space. It's a good strategy to produce on-top list travel info at the top of your page (giving your visitors quick answers to their questions).

LAST-MINUTE TRAVEL GUIDE

last minute travel guide

VISITING PLACE CONTENT

visiting travel guide

LOCAL AND NICHE-SPECIFIC RESOURCE PAGE LINK BUILDING

Links pages are low-hanging fruits in every industry. Given that these resource pages have inherent intention of giving out links, it would be easy to pitch an offering that matches their actions (to link out).

new york links page

While that may be easy to say, it requires content assets that give value to their targeted audience to be able to deserve organic links from those pages.

Either you promote a travel resource you've just created or get straight to share what your brand does (for links pages that link out to money/commercial pages).useful links for international students

You can check out this guide on broken link building and finding more links pages to get an overview execution of the link acquisition process.

NON-COMPETING LINKS PAGES OUTREACH

Tour brands ignore their add-on offering as a way to increase contextual links for their site's backlink profile.

It would be an overlooked opportunity if that's the case, given that there are readily available link prospects that can point out to travel offering pages.

For example, if your tour company offers services like car rental service, you can search for links pages that list down brands that offer such service. There are lots of pages if you could diligently discover them.

car rental links page

LINKS THAT TRAVEL FROM PAGES THROUGH PAGES

There are a lot of link opportunities that are available out there in the travel space. You've just got to make sure you put efforts in finding ones that can drive referral traffic to your pages. Those acquired contextual links with traffic in mind drives more value than generic directory links. Find links that travel from pages through pages.


link building music ecommerce

Link Building For Music eCommerce Websites

The music industry is an exciting yet challenging field for link builders and SEO professionals, as it covers wide facets of approaches to link building phases such as link prospecting and outreach.

If you can execute strategies well, you can expect results just like this (see image below):

music ecommerce store organic traffic

In mid-2017, we started building links to this eCommerce client that sells violins and cellos. As of today, the site is ranking for commercial keywords such as "violin" and "cello".

In this post, we'll cover how to build links specifically to music eCommerce websites (we'll have some more link building discussions in the next few weeks for musicians and bands per se).

link building music ecommerce

For now, we'll have a closer look at online stores that produce and sell musical instruments, music sheets and music courses.

Let's go straight to some available link building tactics for online music stores.

LEVERAGE WHERE TO BUY PAGES

Whether you are a retailer, dealer or any merchant of musical instruments, you can't simply overlook link opportunities from "where to buy" pages.

"Where to buy" pages are specific pages for vendors, resellers, retailers, suppliers of a specific or multiple product line or services.

where to buy page music

They are dedicated for customers and potential customers looking for a specific store location of the product/service they wanted to purchase.

One approach that you can make to find these "where to buy" pages is to get an inventory of manufacturers or suppliers (If you are a retailer). Check if each product or product line has its own "where to buy" or store locator page.

music store locator page

The next approach to discover this eCommerce link opportunity is to do Google searches for any of the following phrases (take note that your search would depend on what type of vendor are you):

  • "store locator" "PRODUCTNAME"
  • "authorized retailers" "PRODUCTNAME"
  • inurl:links "suppliers" "INDUSTRY"
  • inurl:dealers "INDUSTRY"
  • inurl:links "merchant" "PRODUCTNAME"
  • inurl:links "merchant" "INDUSTRY"
  • "where to buy" 'PRODUCTNAME"
  • "where to purchase" "PRODUCTNAME"
  • inurl:"where to buy" "PRODUCTNAME"

The next phase of link building is to reach out to contacts handling these "where to buy" pages. Conversion rates for this type of outreach depend on the legitimacy of your partnership (i.e. if you are an accredited vendor of the product).

Use the corporate email address when pitching, as it gives you the leverage of identication with a specific product line or service. A corporate email sticks more than a gmail account in a link request outreach campaign for list pages of commercial links.

DISCOVER .edu MUSIC LINKS PAGES

One of the challenges of link builders and SEOs is building links to commercial pages.

For music eCommerce sites, there is a strategic way to do this. You can actually get high-quality contextual links by targeting your site's category and product pages for links from .edu commercial-like links/resource pages.

You can start by prospecting for backlink opportunities using any of these keyphrases:

  • site:.edu "MUSICALINSTRUMENT" "links"
  • site:.edu "music links"
  • site:.edu inurl:libguides "music links"
  • site:.edu "music library"
  • site:.edu "purchase supplies"

edu music library guide pages

ACQUIRE ASSISTED CONVERSION IN FORUMS 

Forum link building is not dead. If it's executed properly, it can become one of the strongest lead generation sources of your site.

The reality in customer behavior is that they tend to conduct initial research before making purchasing decisions. So, if you're selling musical instruments and other related products (like chord charts and tutorial courses), you may look for any music-specific forums with ongoing threads on musical instruments.

Here are examples of a forum threads on purchasing violin strings:

buyer nicer violin strings forum thread

help identify strings forum thread

You can prospect by yourself or with the help of a virtual assistant thread discussions leveled on the decision stage of customers (e.g. want to purchase).

Here are some useful keyphrases that can get you started with niche forum prospecting:

  • inurl:forum "case for violin"
  • inurl:thread "case for violin"
  • inurl:discussion "case for violin"
  • inurl:forum "bass repair" needed
  • inurl:thread "bass repair" needed
  • inurl:discussion "bass repair" needed
  • inurl:forum "best rosins"
  • inurl:thread "best rosins"
  • inurl:discussion "best rosins"
  • inurl:forum "where to buy strings" "LOCATION"
  • inurl:thread "where to buy strings" "LOCATION"
  • inurl:discussion "where to buy strings" "LOCATION"
  • inurl:forum "looking for" "MUSICALINSTRUMENT"
  • inurl:thread "looking for" "MUSICALINSTRUMENT"
  • inurl:discussion  "looking for" "MUSICALINSTRUMENT"
  • inurl:forum "in search of" "MUSICALINSTRUMENT"
  • inurl:thread "in search of" "MUSICALINSTRUMENT"
  • inurl:discussion "in search of" "MUSICALINSTRUMENT"
  • inurl:forum "recommendations" "MUSICALINSTRUMENT"
  • inurl:thread "recommendations" "MUSICALINSTRUMENT"
  • inurl:discussion "recommendations" "MUSICALINSTRUMENT"

Make variations with your keyphrases, i.e. for the query, "inurl:discussion "bass repair" needed, you can change bass repair to violin or cello repair (if you're offering repairs for violins).

GET CONTEXTUAL LINKS FROM RESOURCE PAGES FOR MUSIC CONTENT ASSETS 

We went over discussing getting links from links/resource pages for money pages.

Now, let's go over to some types of music resource pages where your content assets can earn organic links from.

If your eCommerce site has blog section for publishing extremely good content assets that can be well received by links pages - like free music sheet downloads (if this is not one of your online products), you can find any related links pages.

Here is one example below of a resource page for bassists that links out to music sheets, guides about history of bass, learning materials for school teachers — to name a few.

double bass links page

BUILD INITIAL LINKS IN COUPON SITES

Any starting eCommerce sites in any space need a couple of links to get the ball rolling. And these links aren't the ones that are quickly automated, but you should find your initial set of links that are still relevant to what your business can offer.

For example, if you provide coupon codes for customers on a regular basis, you can submit your coupon code page that are likely to give links to your money (or money coupon pages, which you can internally link to its related offer page).

coupon site for music ecommerce store

BE HARMONIOUS IN LINK BUILDING

There are a lot of facets in the link acquisition process - they may come as difficult in the execution process, but well-worth if you have find the right opportunities in the market.

In the music industry, it's pretty much about understanding where the potential customers are engaging in. Getting the most out of the links, not solely for rankings, gives you the ability to hit both top-line and bottomline goals.


How to Turn Undervalued And Forgotten Assets Into New Links

How to Turn Undervalued And Forgotten Assets Into New Links

Links are being given higher preference as a ranking factor in search. It will always be that way as it contributes hugely in the ranking system.

Eric Enge's viewpoint on why links are such a great signal comes down to these three major points:

  • Material investment of the one linking to the page - the effort to put a link on a webpage is higher than implementing a link in a social media post.
  • Links serve as a public endorsement identifying the brand with the page being linked to.
  • Links give way for visitors to jump from one website to another - a direct invitation to do so.

The importance of links in search marketing now gives rise to businesses allotting budget for this area of SEO.

It is a serious matter when an investment has been made. As such, one must maximize every content asset produced for the brand, whether that is a video shot, written words or audio.

How to Turn Undervalued And Forgotten Assets Into New Links

One consideration is to turn your old and existing content pieces into new links. There may be underdeveloped, un-updated, and almost forgotten assets your team can search for, go back, and think of ways to reuse to acquire more links for your site.

How is that possible?

Here are some tips you can apply to your link building campaign to maximize whatever old and existing asset you have on your site.

IDENTIFY THE FIRST SET OF LINKERS OF UNDERPROMOTED CONTENT

Look for any underpromoted content on your site that has gained links in the past. You can use Ahrefs to find pages that have at least 10 good referring domains.

ahrefs pages with more than 10 referring domains

Check the links if they are built manually or are just syndicated from its original source or links from scraper sites. You have to ensure these assets succeed at one point of either attracting natural links from content publishers or acquired resource links through manual outreach.

natural resource link

Can you see patterns of audience the underpromoted content piece has targeted? This gives you a clue as to which kind of blogs would be relevant to prospect and reach out to for links.

CHECK FOR ANY 404 PAGES LINKABLE CONTENT 

For many reasons, there are linkable content assets that have been put down by the publisher or webmaster.

While some may not be useful anymore, there are timeless pieces that can be made live again to get more links to your site.

You can easily discover dead linkable content using Ahrefs' filter feature "HTTP code".

ahrefs 404 not found pages

Assess the page if it's worth to republish by looking at the number and type of links it garnered in the past, timeliness of topic, sets of linkable audiences can be matched to it, and overall linkability of the page itself.

MATCH EXISTING CONTENT TO LINKABLE AUDIENCES AROUND THE WEB 

With 601 audiences, there is a big possibility of finding congruence with your existing content to a specific audience who actually links from their curated or resource pages.

Through a moderate amount of outreach, you can turn your simple existing piece of content into a linkable magnet. Broken link building allows that, by finding pages that have defunct links which your existing content is a fitting replacement for.

The same broken link building process is applicable, the only difference is in the part of content revision — where content has to be targeted for a chose linkable audience.

REUSE OLD VISUAL ASSETS 

Visual assets like infographics are being produced every day. While some succeed in attracting more than average views, there are many that flopped because of lack of promotion.

If there are old visual assets of your site or of your client, look at the links they naturally gained first time around. Take note of the types of websites that picked it up.

Assess if you can find similar websites within the same level of reach.

Given the amount of months or years pass without the visual asset being heavily promoted, there are newly emerge publishers you can reach out to for additional exposure of the content.

REFORMAT YOUR EXISTING CONTENT 

There are many ways on how you want your existing content pieces to increase its link-worthiness-- either restructure it, repurpose (turn it into other content formats), or consolidate your thematically-relevant weak posts into a comprehensive guide on the topic.

By doing so, you establish the linkability of your content asset - helping it to be perceived as deserving for natural links.

You can also dig deep within your organization and find resources you can use or refine for manual outreach.

Here are some resources you may take a look:

  • Frequently asked questions from customer service departments that can be refurnished as a FAQ guide — being added to an existing content
  • Old newsletters with a curated list of resources, how-to tips, and sections, and interviews with industry experts or influencers
  • Mini-ebooks distributed to potential customers
  • Slide decks of speakers in your organization that can add extra context and points to an existing blog post or you may turn into a sort of "ask experts" series of content
  • Internal training presentations that can be published as "inside the agency or business XY" signifying brand transparency.
  • Employee knowledge base that can be turned into a common questions section on the website

IMPROVING WHAT IS IN YOUR HAND 

Taking the effort to go through your content assets published in the past months and years may reveal opportunities you’ll otherwise miss if you simply just plan for new content creation.

Along with tips shared above, you can read this guide on content writing, content gap analysis, and this list of creative content promotion strategies.