source to content strategy

Source to Content Creation Strategy

This is where you get publishers to link to you without begging. Instead of you reaching out to people who might link to your page, you might as well want to let them come to you and give you links, without you even noticing that you even got those backlinks. 

How can you do apply this link building strategy?

First is to find source-to-cite- queries. These are keywords, words, phrases that people are searching for when they are looking for more references to consider when they’re creating their content. It’s like when they are in their research phrase for their content. So normally they would go on Google and type in reference-like keywords.

hloom templates

So you want your content to be on the top spots when they search for their keywords. Because chances are your content will be picked as one of their references (giving you links from their content). 

So those keywords are statistics, templates, letters & proposals. For example in the career space, bloggers who are writing about job hunting might go to Google and search for resume templates. So you as a content creator, you want to rank for those keywords, because other content creators might use your resume template page in their content (with links to it). 

You wanna make sure to check those keywords if there are linking opportunities. To do that, you use Mozbar which helps you quickly check on the search results the number of referring links to the pages ranking for the query.

The reason why you have to do this is that you want to make sure there is a linking potential in that keyword that you’re targeting. 

The next thing you want to do is to create content targeting the source-to-cite query, whether that is a statistic, template, or proposal. 

You may want to check these websites to gather some public data information. Websites like data.gov, data.worldbank.org, reddit.com/r/datasets, and statista.com 

After you build the content, you also want to promote it to gain backlinks. So that it can rank for the keyword you’re targeting. 

So how do you apply a source-to-cite link building strategy? 

Find keywords content creators are searching for when they are researching for additional references for their content. Then check using Mozbar to see if there are linking opportunities for that keyword. Then create content around that topic. It could be a template, statistic, or proposal. 


how to create resource content guides for linkable audiences

How to Create Resource Content Guides For Linkable Audiences

Have you ever wondered why marketers are too confident with their content? The reason is that they know exactly that what they've created has the potential to earn links once they promote it.

This is how you can guarantee links even before creating the content.

Linkable audience is a term coined by Garret French, founder of Citation Labs, who is also a good friend of mine. 

He says, that linkable audiences are audiences who belong to communities with high-level academic, medical, and government interest. 

And so these audiences are more receptive to giving you backlinks, given they want more resources, data, and references for their content. 

Now, what you want to do is look for these linkable audiences first before creating content. Because you will create content to match and target a specific linkable audience. Given you know these audiences can link to you, you can guarantee links even before you create the content.

Here are some linkable audiences. We have teachers, caregivers, parents, senior citizens, veterans, health conditions sufferers, job seekers, unemployed, workers in the non-profit sector, immigrants, people with disabilities, local community, students, families of substance abusers…

So step one in using this link building strategy is to create a resource guide based on your chosen linkable audience. 

So let's say your brand can target parents. So wanna make sure you don't get go too far from your target customers. Check your target customers and see if any linkable audiences ring a bell to you.

So if you're selling mattresses, and beds, you can create a guide to target parents. So you can have The Ultimate Parent's Guide to Sleep For Kids. Another example is to target people with PTSD (post-traumatic stress disorder), and create a guide just for them. PTSD and Sleep Problems guide for example. So now each guide you create is targeted to a specific audience. 

sleep for kids ultimate guide

The next thing you want to do is to get a list of resource pages within your target audience. So if you're targeting people with PTSD, you wanna look for resource guides that have a list of references about curing PTSD or helping people with such disorder. 

You can use a resource page prospecting spreadsheet which we include our Broken Link Building blueprint.

You can also check similar content for more link opportunities. These are content that your competitors might have or other websites published that talks about the same topic, in our given example, these are pages that talk about PTSD. To find all of the pages that link to these similar content, and add them as your backlink prospects in your link prospecting spreadsheet. 

Make sure your spreadsheet is well-organized. So you can include columns for each detail about your backlink prospect. 

Next, you wanna do is to find broken links using LinkMiner. The reason you want to look for broken links on a resource page that you just prospected is that the broken links are your value proposition in your outreach.

So when you send an outreach email, you say that you've found a broken link in their resource page. And you want to fix it by suggesting a replacement, which is your content. 

So that is the link building strategy using resource guides for linkable audiences. You choose a linkable audience, create a content piece around it, find resource pages that talk about your audience, reach out to owners of these resource pages and let them know of any broken links they have, offer your content as replacements, and boom, you get the link! 


how to create consistent content for your business

How to Create Consistent Content For Your Business 

Content marketing is not that easy. It takes efforts, processes, and resources to create consistent content for your business.

Whether you think you don't have the time to market your business with content, or you think you can't follow through with your content calendar, or as simple as you don't know where to start, there is a way to get through this.

how to create consistent content for your business

In this post, we cover the four steps to help you create consistent content for your business.

 

How to Create Consistent Content For Your Business

1. Systematize Your Content Creation Process

What gives you consistent results is a process that provides consistent output.

Like following any system (e.g. ordering a food), you would expect an outcome based on your inputs.  The better your resources (inputs) and the smoother flow going through from step one to step two until it reaches its desired destination (last step), the higher the quality output you can expect from it.

Different businesses have different methods of creating content based on resources, industry context and expertise, brand guidelines, and other pertinent factors to content creation.

Regardless, there are two overlooked initiatives before actual content creation: analyzing and strategizing content assets.

Oftentimes marketers jump off to content creation without performing a content audit and taking any derived analysis to validate relevant content.

Two Overlooked Initiatives Preceding Content Creation

Analysis Through Content Audit and Content Inventory

What content audit does is that it allows you to discover where your direct competitors are currently ranking so you can find target keywords and topics with traffic opportunities.

You can check out this guide on competitor analysis for content creation. With the help of Ahrefs, you can easily export data into CSV and have it organized in Google Sheets.

siegemedia top pages

Besides competitor analysis, what you can also do is have a content inventory of your website.

Here is a good definition of content inventory.

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

I've covered a detailed guide on content inventory that shows five quick action plans to get started with the process.

Here is a quick summary of these action plans.

  1. Identify content archives worthy of updates
  2. Dig into pages for BLB promotion
  3. Generate ideas for future content pieces
  4. Build internal links from top linking pages
  5. Match old content to current search strings

Strategize Through Brainstorming and Topic Validation

After you have collected data to get insights for your content, your next step is to brainstorm which topics best suits your needs.

This is the activity wherein you validate the idea if it has the potential for traffic and links. By looking at the number of referring domains to the rankings pages for that topic (doing a Google search for it) and by seeing overlapping linkable audiences you can tap later on.

highly linkable blb audiences

You may want to check this video by Peng Joon to help you with gaining more clarity with systems using Trello.

2. Schedule Content Onto Your Calendar

Procrastination is one of the biggest barriers to getting things done.

One way to break this barrier is by scheduling your activities.

What you only have to do is to follow your schedules and stick to it no matter what.

The same goes when you want to create consistent content for your business. If you want to beat procrastinating publishing content every week, you have to schedule content on your calendar.

By doing so, you design a specific day and time just for a content creation activity.

You can chop your content creation process the four parts:

  1. Ideation
  2. Drafting (Content Writing)
  3. Proofreading
  4. Designing
  5. Publishing

You can add more steps to the process that you think fits better to your own context as a content manager, content creator, entrepreneur, or agency owner.

You can schedule each of the activities above in a day and time (e.g. Ideation on Monday 9AM). By having a specific routine every week just for a task, you semi-automate the entire planning stage — as you don't have to think about what to do next once you're done with the first activity.

That's how powerful scheduling is.

3. Seek for Others' Deadlines To Get It Done Quickly

Accountability is a key factor to remain consistent in what you are doing. By allowing people to supervise you or lean on their own set of deadlines, you don't allow yourself to procrastinate activities.

When working with editors, proofreaders, graphic designers, or outsourcing writers, it's important to set deadlines for each activity or campaign.

By doing so, you begin with the end in mind.

Don't let any step overlooked or unexecuted properly.

4. Simplify Through Batching

Systems, scheduling, and seeking other people's help and deadlines help you create consistent and sustainable evergreen content for your business.

Another thing you want to do is simplifying it more through batching.

What is batching?

Batching is the act of grouping tasks together, so you do them all at once, instead of switching between tasks that take place in different programs or areas.

Instead of you switching your focus and trying to regain it when you get distracted, you batch group all similar tasks in a specific day and time.

Instead of you scheduling ideation of topics for 5 campaigns on different days of the week, you simply schedule all the ideation tasks on Monday (for example).

By doing so, you achieve what Cal Newport says as, "Deep Work" where you perform a state of distraction-free concentration that gives your efforts and skills a new level and value.

Result Takes Time

Don't expect immediate results when you systematize your process, schedule content on your calendar, seek for other people's help and deadline, and simplify things through batching.

However, when you do these things to create consistent content, you achieve progress and compounding results in your business.

Get to your vision straight.

Improve your habits through consistent efforts.


content ideas coronavirus

How to Generate Content Ideas in the New Normal

We content marketers and SEOs have to adjust to the way we plan out content for the next coming months.

As we become more flexible in other business functions, content marketing is something to be taken care of seriously to address the changing needs of online users.

The new and old problems brought by this pandemic challenge many of our existing content strategies — whether in a form of content ideation, content creation, link building, or content promotion. 

content ideas coronavirus

In today's post, we'll cover on just one phase of content marketing — content ideation. Let's learn how to generate content ideas in the new normal.

 

How to Generate Content ideas in the New Normal

1. Adjust Your Content's Keyword Strategy

There are keywords in your content calendar that can play out still in the new normal, but there are transitional keywords your searchers may be looking for that you'll have to create content about.

This means that you have to do some adjustments with your keyword strategy.

For example, you'll find that relying too much on prominent keyword data tools like SEMRush for transition keywords may not be effective to discover transitional keywords.

SEMRush may not cope up immediately in their data set key phrases that have had good search volume for the past 30 days.

You wouldn't get much value from it to find any coronavirus-related terms or any industry-related phrases that match that need of searchers in this season.

What you want to do is to use another tool - Google Trends, which can show you trending keywords for the past 30 days.

google trends insurance example

Go to the Related Queries section to find more related phrases for the keyword you are searching for.

Related Topics section will also give you an idea of content themes you can decide to generate content assets later on.

related topics google trends

You may even consider the Coronavirus search trends available in Google Trends today. This gives you top questions asked for the past days and weeks.

coronavirus search trends

Once you have specific queries or keyphrases collected from Google Trends, you can use AlsoAsked to further find questions related to each key phrase.

alsoasked list of questions

These questions can be your ideas to consider for your blog posts.

2. Use Maslow's Hierarchy of Safety Needs

Creating content is serving the needs of its target audience.

In today's time, human needs don't change that much. There are only levels of needs that have been more emphasized and more to be taken care of as people go through tough times this pandemic season.

In Maslow's Hierarchy of Needs, people care still at self-actualization as the top-level need.

However, in the new normal, we can see safety as the much-needed topic to consider when creating any transitional content. 

Safety needs can be broken down into more specific areas such as financial, emotional, physical, and social.

https://www.siegemedia.com/strategy/create-transition-content

When generating content ideas for transition content, you can tie your already mapped out topics in your content calendar to any of the specific safety needs.

For physical safety, this means you'll look at any topic that may be related to staying clean and avoiding germs.

For financial safety, it could be helping people who've just been laid off from work and business owners who've been heavily affected by the crisis. Look for topics that help solve current money problems of people.

For emotional safety, content that revolves around managing stress, fear, anger, and any negative feelings people experience during tough times.

For social safety, start with content that deals with people's interaction through online platforms. Any keywords with remote or virtual may play out to be timely topics.

Match any discovered safety topics to Exploding Topics to see how trending they are at current times.

exploding topics critical illness

You may want to set up Google Alerts to track any mentions of the specific safety areas. This could give you list of recently published pages that can help you generate some content insights.

You may want to check out these two guides on finding unique blog ideas and creating link assets in boring niches.

3. Discover Recent Highly Social Engaged Content

Besides trending topics, you also want to look at content themes that gain social engagement for the past days and weeks.

This could be done well using Buzzsumo. Discover any industry topics that received traction on social media platforms.

Create transition content based on topics not only with high search intent but also with high social engagement — as this could run through well in getting traffic spikes for your blog.

If you are blogging for personal branding, using Buzzsumo to find socially engaged content gives you discovery on the latest authors and personalities who are active in pushing out content in this new normal.

Another tool that you can use to search for socially-engaged content is Reddit. We've written some guides here at SharpRocket to help you get started with Reddit.

4. Replicate Content Ideation Strategy from Content Hubs

Resource hubs have been dedicated to particular content themes and to specific audience needs.

In the new normal, you can consider creating your own hub of helpful resources for COVID-19.

You can add your latest solid content assets for COVID-19, which includes blog articles on safety concerns.

covid 19 resources hub

Even if it's just a curated list of existing content, as long as it is a good match for COVID-19, create a hub for them.

Be Flexible With Your Content Strategy

You may have a well-planned out strategy for this year, but what separates successful content marketers from a mediocre one is the ability to foresee changes needed to implement right away to better serve its intended audience.

Your mission as a brand is still the same, but the strategy must be flexible to address the needs of your users.

Let me know in the comment section any tips you may recommend to generate more content ideas in this new normal.


how to create link assets boring niches

How to Create Link Assets in Boring Niches

The reality is not all industries are fun to create content with.

There are what we call "boring industries" that you won't take much pride in content creation and promotion.

But that's just because you find it boring doesn't mean there's no way to pursue linkable asset creation.

how to create link assets boring niches

 

In this post, we'll discuss three ways to create link assets in boring industries.

1. Generate Safety-Focused Content Ideas

Topics on safety have never been more linkable than ever before. Particularly, in this Covid-19 season when people are experiencing tough times, producing content for safety can help your site earn natural links.

Start generating safety resources, including MSDS.

Material safety data sheets (MSDS) are documents that contain information on the potential hazards (health, fire, reactivity, and environmental) and how to work safely with the chemical product.

These may be a little bit industrial or too technical as you think, but safety-focused content just like this can generate tons of links.

Another way is to tap the safety needs of your target audience.

Safety needs, this pertains to four types:

  • Financial
  • Emotional
  • Physical
  • Social

Depending on your industry, you can think of ways on how to create content that gives information on any of the four safety needs.

By simply using common sense, you can think of ways on how to generate content ideas quickly.

Lift Maintenance Example

For example, if you're working on a "lift maintenance" — social safety is of top priority.

A content that answers "what to do you do if you go to get in an elevator but see someone else is already in it?.

An even shorter version of link asset would be this: "Social Distancing Inside an Elevator".

Insurance Example

Another example is the insurance space.

Any information to help a specific group of people stays financially safe during economic hardships is a great content idea.

Start thinking of ways on how to teach people with saving, making, and spending money. By looking at financial safety as your main agenda for link assets, you can quickly generate ideas for yourself.

Learn from highly linkable assets in boring industries.

You don't have to reinvent the wheel all the time. Find content pieces that have gained massive links in the past — to give you some inspiration as to what format of content works.

Here is a good example of an interactive guide on home protection. It deserves the title, "ultimate guide", as the link asset covers information in a very visually appealing manner.

home protection guide

home protection guide 2

 

By looking at what other successful content creators in their respective industries, you can replicate some formats and methods of creating content and apply it contextually to your own brand.

2. Appeal to Educators

The best way to build edu backlinks is to appeal your content to educators.

Educators are looking for link assets for targeted audiences, including:

  • Comprehensive cheatsheets
  • Job-seeking guides for students soon to be working in your niche
  • Faculty member discounts and deals
  • Research-driven piece featuring educators and practitioners

By building link assets targeted to students, faculties, and expert practitioners in the academe, you'll get chances of creating backlinks from high trusted websites — particularly, from .edu websites.

libguides keyword search results

You can proceed to find resource pages that fit your link assets. Reach out to them and share them with your content piece. There are many library guides on different subjects that will be niche-relevant to your space.

You can check out these guides on broken link building and resource page link building to learn more on how to leverage links from resource pages.

You can also collaborate with current contributors to edu blog sections. These are regular writers for the edu blogs that are giving out information for their readers.

northeastern university edu blog

By learning about their writings, you can identify if they're externally linking to references outside their own webpages. This way, you know if you have chances of getting editorial links from their future content.

Start reaching out to them and share the link of your link asset.

For example, this energy plan comparison website produced an animated guide to the science of wind turbines.

save on energy guide

save on energy guide 2

Because of its design and well-meaning technical information, it got links from edu blogs — increasing the visibility of the content to its intended readers.

3. Develop Newsworthy Data-Driven Content

If you think your industry is boring, why not check out some data available online and see how you can turn them into amazing content pieces?

Here is a list of data sources you look upon some information relevant to your brand.

list of data sources

You can also learn from how other data-driven content has been putting information out there and to make your link building campaigns more effective.

villain hideouts infographic

Going back to our previous example of a lift maintenance company, you can apply the same concept.

You can research on interesting lifting things and compare them in apples to apples way. Design the piece with styles to make it more attractive to content consumers.

Always make sure you do some research first for any data you'll be putting out on your blog. That may be apparent, but I find content creators lacking the diligence to sift through information — leading to mediocre content work.

Your Niche May Be Boring But Don't Be a Boring Content Creator

Pursue excellent content creation despite the lack of energy and creativity to find "fun" in creating link assets.

What I've shown you earlier may give you insights into what type of content will best work for your industry. Be more diligent in tapping existing linkable markets. It's one of the best ways to start your link campaign for a boring industry.

Start with that. Learn from other brands that have successfully produced high performing link assets.


content inventory

How to Use Content Inventory For Effective Link Building

Content production may reach a limit where resources are maxed out. This is when you need to look at your current content inventory and see which content assets can be reformatted, reproduced, or repromoted. 

content inventory

Whatever action you choose, your refreshed content will be of great use to gather more eyeballs in the form of social shares and backlinks.

 

What is a Content Inventory

Patrick Hathaway of URL Profiler defined content inventory as:

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

Essentially, content inventory gives you the exact data of which page to consider for repurposing.

You don't want to waste any resources you've exerted before for a given content asset. You take the time to see them again and use for current content marketing and link building campaign.

How to Use Content Inventory for Link Building

Here are some tips to get the most out of your resources when assessing the content inventory for link acquisition.

1. Identify content archives worthy of updates

Look for any pages that are either high-performing in terms of content engagements (links, shares, traffic, etc..) or under-performing — ones that may need some updates to be relevant for current topics.

You can use a variety of tools below to help you generate quick data of your webpages:

And here are some tutorial videos to get you started with those tools.

Once you have a list of pages at hand, take a look and see which are relevant content

Generally, those are pages that would need more updating to match current events. For example, in today's Coronavirus situation, which pages would be resonating with your target people?

Are there are any evergreen topics about cleanliness, helping people in need, remote work, positivity, and parenting at home?

2. Dig into pages for BLB promotion

If you're active with producing linkable assets to build your brand authority, you're likely to have several content pieces in your content inventory.

Those linkable assets may include resource guides that have experienced one phase of promotion, either through simple linker outreach or broken link building type of activity.

what is a resource page

Can you promote a resource guide to new groups of linkers? Remember, there are new industry curators who have not been part of your first round of content promotion.

Start gathering new link prospects for your resource page. Add them to your existing list of linkers.

citation labs platform

Then do the necessary steps to do some outreach.

Seek to do have a second round of outreach for your past linkers who didn't respond to your initial pitch—reconnecting after a few months to see if they're able to link to your resource content.

Sidenote: During this Coronavirus crisis, people are likely to respond to resource page requests given most (if not all) are working from home and have more time and means to edit webpages.

Another way to increase your link placements for a broken link building outreach is to think of angles that will resonate with your audience — tapping the current events.

For example, instead of sharing your parents' guide to getting kids to sleep better, why not consider an outreach angle that focuses on more activities like bedtime stories — helping parents to engage with their kids better.

By looking at your past resource guides that have garnered links, you'll be able to strategize ways to repromote them for other rounds of broken link outreach.

3. Generate ideas for future content pieces

Another advantage of taking a content inventory is you're able to spot topics that have resonated with your audience.

This means that your target audience has seen your content relevant to theirs and find it useful to what they are currently doing.

Essentially, you want to look for niche ideas that don't just capture their audience but have a lasting impact in solving their needs. The higher the contribution factor your linkable assets has to them, the more it generates value. Thus, it gives your content piece more chances of earning links. 

Look at your past content pages. You can use Ahrefs to find highly linkable content assets. See from a link builder perspective which piece has generated a good number of organic links.

ahrefs content inventory

Are there any topics that keep on getting traction from time to time? Is there seasonality with the titles of your assets?

You may even search for those linked to your pages. And analyze how people link to your piece. Did they reference it to support their claims or information? Are those references can be repeated to other groups of linkers?

4. Build internal links from top linking pages

Internal links are as important as inbound links.

Identify pages that can earn links on their own. Start internally link to them from pages that need more link equity to boost their search visibility.

5. Match old content to current search strings

What separates a highly successful outreach campaign from a mediocre one is the ability to match content to search strings of people are using to find what they need.

Instead of searching for potential linkers with common search strings like "parenting tips" to find blogs whom you can reach out to for links. Use "parenting at home"-like key strings to match and serve the needs of people of today's current event where parents are at home.

google parenting at home tips

Further Resources:

Put Old Assets to Good Use

Having a regular audit of your content inventory is essential to build momentum with your content marketing and link building campaigns. Take your resources to good use by repurposing assets and/or repromoting them to targeted audiences.


how to become a content creator

How to Become a Content Creator

Content marketing has grown its importance over the past couple of years in the entire digital marketing field.

Its proven efficiency in improving thought leadership for brands as well as demonstrating expertise for online personalities has been more of a need than a want today.

There are increased demands for content creators to deliver various types of content for online audiences — bringing more jobs to more people. The above quality of work like in any industry lures more pay and career opportunities.

This leads us to the question, "how to become a successful content creator?".

how to become a content creator

A little disclaimer here: the tips that I'll be sharing below are driven from my experience and from experiences of content creators I've been following online and have mentored me in this area of content marketing — content creation.

Before we answer the question "how to become a successful content creator?", let us first define what a content creator is.

 

What is a Content Creator?

A content creator produces material for a target audience that serves both a user purpose — entertainment or educational, and a content marketing purpose — generating brand awareness, product/service purchase or brand loyalty. The content he or she produces takes many forms including blog posts, videos, visuals, and audio.

How to Become a Successful Content Creator?

There is no one surefire formula in achieving success as a content creator. You can't box content creation with limited ideas. However, there are certain principles and habits you can employ and adapt to your context in order to achieve the results you want for your content.

Let's start.

1. Get updated about the industry

Whether you are creating content for your own blog or for a brand you're employed with, reading the latest industry updates gives you an advantage.

By knowing what is currently happening in your industry, you can take things right into perspective, which helps in putting more insights into your content piece.

With stored knowledge, you can provide a different angle about the topic you're publishing — a twist that kills boredom for your readers.

Getting updated with industry news allows you to see new brands and new personalities you can also collaborate with for future content creation initiatives.

One way to put this into a habit is to use a tool to save articles for later reading or use. Rather than trying to squeeze time for reading when you're focused on a big task, why not use a tool to save articles you just stumbled upon. This saves you a couple of wasted unfocused hours.

You can use Pocket to save articles and pages you want later for viewing.

When finding activities to become productive, you can check your Pocket over the phone. Without too much time consuming, you get things done as a content creator.

2. Produce content regularly

Whether your piece is a video, audio (e.g. podcast), or text-based (article), be consistent in your production.

The way to achieve better quality in your output is to produce more content.

By consistent content production, you see points of improvement as you assess each one of them after the production (even during its distribution or promotion phases). You see how to make it better through the feedback of your consumers — readers or followers.

Quality control is essential in content creation and can be done more effectively if there is a good number of content pieces produced daily. Always strive for more content assets without sacrificing quality.

As a content creator, there are times when you feel like you can't publish any more pieces. That's when you need the inspiration to push you through.

Here are some materials that can inspire you to produce content pieces regularly:

Sidenote: During the Coronavirus, here are some good reads to help you with your content strategy: SiegeMedia's content strategy during coronavirus, and Moz' content ideas guide for every niche (what readers want during Covid-19).

Further Resources:

3. Curate content

Content anxiety is common to content creators. It happens due to the pressure of putting out too much content to fulfill editorial calendars of blogs. To overcome this type of anxiety means that you follow your content schedules without sacrificing the quality of output.

One way to fight against content anxiety is through content curation.

Content curation is the process of organizing and presenting outside content in a new, meaningful way.

Essentially, you are banking on other people's published content. Organize them to provide easy references and easy consumption to your readers.

You can start content curation by following brands and thought leaders in your industry with solid content assets.

You'll be able to find patterns of topics they produce that may be of relevance to current happenings in your niche. Curate them in a way that follows a content idea.

content curation example

By excelling in content curation, you don't have to cram with both quantity and quality of content.

4. Consider other content formats.

A content creator isn't only fixated on writers. Content creators can be podcasters, videographers, and graphic artists too. They produce different types of content but aim for the same purpose for the brand or site they're involved in.

The key to gaining more awareness of your brand is to tap other content formats that best suit your audience. If you're a writer, try and invest in producing audio content like podcasts. For example, have your written tutorials be recorded on videos to provide additional learning material to your text-based piece.

Understand the learning styles of your audience. Go to places where they normally engage in. You can use Reddit to see for what content format resonates more with your community.

subreddit cool guides

5. Invest in building your reputation and relationships

Regardless of whether you're working as an in-house or agency marketer or a freelance content producer, it is essential to build your reputation online.

The easiest way to build your authority is to participate in online community discussions, where you think you can provide people with your expertise.

Answer niche-relevant questions on the forum and on community sites like Quora. You can use Ahrefs to discover specific questions that are constantly receiving visits from people. Simply reverse engineer by plugging in Quora website and go to organic keywords

ahrefs quora organic keywords

Start connecting with other content creators and thought leaders in your space. Build authentic relationships. You may never which one of them can help you further advance your career in the future.

Seek Continuous Improvement

Definitely there are other more principles, ideas, and methodologies to become a successful content creator in today's time.

However, one that is foundational is to seek continuous improvement. It's a never-ending process to know what works in content creation and how to effectively distribute those assets to other places.


link building home gardening

Content Creation and Link Building For Home Gardening Websites

Starting your own home gardening website is never easy. You look for topic ideas that your readers want to consume, grow your blog, and turn it into something of value — a coaching business, an affiliate, or a community for gardeners.

Traffic acquisition requires effort and a full of other resources to make it a reality. This includes putting enough content that engages your audience and that attracts enough links for your page/site to rank for your target keywords.

Content marketing provides an opportunity for your brand to interact with your audience. When I say your brand - it is you regardless of your team size. Whether you are just starting this home gardening website as a hobby or you have a large content team, consider it as your brand.

Today, let's talk about how to create content that gets organic (natural) links for your home gardening website.

link building home gardening

 

Content Guides For Targeted Audiences

Resource guides are not uncommon today. You'll find them everywhere.

However, publishing guides for content quantity sake is never enough. You need to understand your audience and how they want to be served by your expertise.

Level of Audience

For example, Green and Vibrant exemplify great content writing because of their beginner guides about hydroponic gardening.

Beginners guides

definitive guides home gardening

They even have Do It Yourself and complete guides for newly like-minded communities.

Essentially, the level of audience should be considered in crafting your content piece. You want your blog to cater to as many audiences as possible. In most cases, industry starters or early adopters are ones that dominate the majority of the search market.

DIY guides

diy guides home gardening

Complete guides

complete guides home gardening

It is a note to consider tapping into topics that people are likely to be interested in. For example, hydrophonic plans and aquaponic gardening may be unfamiliar terms for most people, but valuable topics for those who want to dive into home gardening.

Content Type - "How to Grow and Care Plants"

Gardening is about growing your plants. It involves processes and procedures which your readers would likely want to follow as they pursue their hobby.

You can start creating content about methods in growing, caring, and setting up plants (e.g. how to grow and care air plants).

Methods to grow plants

kratky method home gardening

Plants (Daises)

types of daisies

Setting Up Plants

indoor grow tent

You can go step further by providing information and articles on types of plants and flowers. For example, you can have articles on the types of roses and types of daisies.

Content Depth - "Planting Systems"

Home gardening is a broad industry. That's the reason there are content creators who enter the scene that dive deep into a specific niche.

Consider Home Hydro Systems. It is a non-elegant website with basic design. But what makes it stand out and rank for multiple niche keywords is the idea of topic focus. It only covers everything about home hydro systems.

home hydro systems

If you haven't started creating your home gardening site, you can think of one particular topic area where you'll massively invest efforts and resources. Look into your expertise and available assets to use for content creation and content promotion.

Content Topic - "At Home" Keywords

Keyword and topic research is essential to any content creation initiatives. Looking into what topics that make pages rank and increase organic traffic to the site helps better structure the content.

During this content ideation process (blog post ideas), you can use the "at home" trick to find any gardening keyphrases. Particularly in this season where most people are staying at home, topics about what to do "at home" are in demand.

ahrefs at home gardening keywords

Note: You can use this same strategy for other industries if you're working with clients or have multiple websites - may it be bands and musicians, music eCommerce, plumbing, personal training, moving, car rental companies, hotels, and dentists.

Promotion of "Home Gardening" Content 

When promoting your content pieces, it is important to know the best places that will amplify the reach of your web assets.

That includes finding what types of linking pages that have a history of linking to a certain type and format of content in your industry. In home gardening niche, I've found many curators of resource pages actively linking to educational types of web assets. Here are some examples.

DIY Resource Pages

Do you have "do it yourself" guides?

Start finding DIY resource pages you can reach out to for content promotion. Use targeted queries such as inurl:links OR inurl:resources "DIY" to discover those pages.

Highschool and College Links Pages 

Highschool websites have dedicated pages for science-related guides that perfectly fit for home gardening content.

These are quick wins in link building as you don't have to force them to link to your page. All you need to do is to check if the page has a linking history to any similar content assets.

You may simply show your content piece and let the curator decides if it's worth linking from the links page.

college links page

Forum Links Opportunities

You can't get away from forum links.

If you can participate in niche relevant discussion threads, you can develop momentum for link acquisition.

hydroponics forum link

To start with, go through forum threads and participate in discussions where you can contribute your expertise in.

If your existing content assets may be a good addition to your answers as helpful references, add links to appropriate pages. Don't spam forums with your links. Rather, assess if a link to your resource asset is good for sharing.

Take Good Care of Your Home Gardening Website 

Deliver content that matches your expertise and to your audiences' needs. Always have a caring mindset of who you are reaching out to — whether you're working in your content creation or content promotion process.

Like growing a plant, your website needs to be taken care of by putting high-value content assets and promoting them massively to appropriate places.


relevant content marketing

How to Use Relevant Content Marketing For Your Brand

Building high-quality links require that your content is relevant to your target audience. Your audience — linkers are looking for a piece (reference, citation, content type, etc..) they can link to.

Relevant content isn't only pertaining to your newly published 'definitive guide' or your latest round-up from top experts in your industry. It is more than a produced piece.

relevant content marketing

What is Your Relevant Content?

Relevant content is your offer to your audience. Something of value must be brought to the table before they begin to take an interest in what you want and need. Reciprocation matters today more than ever in content marketing. 

The basic question to ask yourself when making an offer is, "who is my target audience?"

Generally, if you don't know your audience, it wouldn't be possible to know and meet their needs with your content. It is as simple as that.

Relevant content marketing is meeting the minds of two parties. Tied that to link building, it is a meeting between your value proposition and the needs of your linkers.

There are many factors to make this "meeting of the minds" successful. That includes a proper understanding of some methodologies.

Basic Methodologies in Relevant Content Marketing

Have some frameworks in mind when planning your content marketing campaign. Doing so gives you an advantage as to what kind of output you can expect from your campaign.

Audience Targeting

In targeting your audience, one activity you need to know is persona development.

In traditional marketing, a persona is described as a semi-fictional representation of an ideal customer based on market research and/or real data about your existing customers.

You develop a persona not only in preparing your outreach initiative but also in creating relevant content for linkers.

To have a basic understanding of how personal development works, you can check out these two useful guides:

I discussed linkable audiences in many of my blog posts before. On this broken link building guide for example, I always say that by targeting a specific linkable audience for resource guides, you are placing your content on a good spot for links.

highly linkable blb audiences

With the above linkable audiences, you can start creating a persona.  This persona helps you craft better quality in content and therefore, increases the likelihood of improving its linkability factor.

Linkable audiences are connected to the linkability of your content. Content's linkability depends on its utility to targeted content consumers. More so, with the type and size of the audience, the content caters to.

A more niche smaller fraction of audience directly being targeted by your content speaks of better quality in results than content focused on a large volume of scattered audience.

Developing a persona gives you an advantage in pursuing links. You know what to prospect, what metrics to use to qualify your link opportunities, and how to better craft your email copy.

Authority Building

Content helps build authority in your space. If you're starting out, the best way to gain momentum is to produce web assets that showcase your expertise through information and stories.

There are two key mindsets in building authority through content marketing: be the first or be the best.

Be the first

In an industry where there is high competition because of the mass production of content, you can't just publish one and hope that you build a huge following.

By being the first in content, you find untapped opportunities others don't seek. Either find a new angle on those topic opportunities or look for new keywords to create content around it.

You can use Ahrefs to discover emerging keywords and sort ones related to your niche.

ahrefs emerging keywords at home

You may also look for frequently asked questions using the Question filter of Ahrefs' Keyword Explorer.

Be the best

Start producing a more comprehensive version than other similar content assets.

You can add other content formats to fulfill others' needs for learning. These formats might include, but not limited to video, audio, 3d versions, or images. The idea is to capture more audience by offering more ways and opportunities to consume your content.

Curate better by making insights from industry experts flow smoothly within the content. Put in first sections with information not expected by your readers ("unexpected hooks"). By adding this element to your content, you're likely to expect more engagement of your readers to your page.

Aside from collation, make sure you have something important to say in your content. A data-driven piece, thoughts experts take on your topic, and new methodologies and principles can help increase the credibility of your content.

And lastly to be the best in relevant content marketing — be authentic. Your readers know if you're true to your words. Particularly in industries where practitioners are heavily perceived as true sources of content, it's important to have well-planned research on the subject.

What makes content marketing more relevant isn't only targeting the right audience and starting to build your authority through content production, but also have all these things properly distributed to good places.

Appropriation of Channels of Distribution

Content creation is just half of the battle. You need to distribute what you published.

There are many means to promote your content assets. But a great way to start is always anchored to what you are currently capable of.

You can use your social profiles lo build strong networks with your followers and like-minded people in your industry. For example, you can learn how to use Twitter effectively to create Tweetstorms that can attract an audience and clicks to links of your content pieces.

For Reddit, you may engage deeply in subreddits where your target audiences are in play. You don't just spam subreddits with your links. You first understand the rules and appropriately promote your content whenever it fits. Here is a good guide to help you with Reddit marketing.

Another content promotion channel is HARO. Answer queries and provides stories to journalists, publishers, and other content creators for topics you have expertise in. See if the platform fits your resources and discover how to use HARO on a regular basis.

Look for channels that are potential recurring sources for traffic. Start getting your articles published in major publications — best to pursue sites relevant to your industry.

Lastly, let's talk about outreach. Here are some outreach methods you can start using to promote your relevant content:

  • Influencer outreach - create more brand awareness by collaborating with influencers for a piece of content or distribution of your web assets.
  • Targeted outreach for tool reviews - if your web-based tool is niche-specific to a certain audience, start getting blog links from content sites.
  • Manual outreach - initiate an outreach campaign to build the first set of authority links needed to rank your piece of content. Once links start to help improving content's rankability, your content can lead to some attraction marketing assets of your brand.

What Brings Them Value

Generally, relevance is subjective. And it is only your readers, your consumers or whatever type of audience you are looking to serve will determine how useful your content is to them.

Always bring value to relevant content marketing. Start with a value-driven mindset when planning, when creating, and when promoting your content assets.


micro content

What is Micro Content and How to Use It to Build Links

micro content

What is Micro Content?

As defined by user experience expert Jakob Nielsen, "micro content" is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

Using it perfectly to fill in your editorial content calendar will help you solve your content shortage.

That's not to say that micro-content is just for quantity alone, but you can also make their quality better with a good strategy and execution.

Why Micro Content Works Today?

Here are some reasons why brands take micro content pieces into consideration — which speaks also for its advantages over other forms of content.

Easy to consume

A micro content piece has its ability to show a clear message or point in just a few seconds.

Whether it is a 30-second or minute video or a short story comics, it has the advantage of drawing the attention of customers to get to know about the brand.

Instead of bombarding potential customers with long-form guides, which not all people can consume well, why not produce easy-to-consume content that gives people easy to digest information — one at a time?

Develops creativity for content creators

Given that you have to think of ways on how to turn large pieces of content into micro web assets, you develop your creativity over time.

You discover methodologies to scale content creation as fast and as better quality as you can.

Produce in small budgets

Nowadays, the barrier to entry in content marketing is low.

You can start creating micro content pieces with a small budget. By putting a few bucks to creating visuals, writing short-form texts and publishing them on your blog, plus distributing all of these assets on social media, everything can be started as soon as you want it.

Highly distributable

Content marketers start with creation, but it doesn't stop there. Content like micro assets has to be distributed well to places where consumers engage in.

How to Use Micro Content to Build Links

Link building requires content to effectively share value proposition to prospect linkers. Without it, it won't be easy to find people giving you backlinks without any value provided by your brand.

Micro content gives opportunities for small to medium-sized business owners to scale link building. Even big brands can do it to build momentum with their content promotion, as they can easily develop hundreds of assets ready to be distributed in many targeted web places.

On leveraging repurposed pillar content

I've shared this methodology popularized by Gary Vaynerchuk in my guide about content marketing strategies for small businesses.

It is a simple methodology of efficiently producing micro content pieces.

Start with a document pillar content, repurpose it into micro assets, and distribute them across social media. Here is a flow image of how it looks like.

garyvee content pyramid

The original purpose of the model is for social branding, but we can replicate this exact model to building authority organic backlinks to our websites.

1. Turn sales-driven assets into distributable micro content

Every company has sales teams. Depending on its architecture, type, and processes, they use a document assembly that allows them to get a good flow of sales process, deliver things to prospective clients or customers, and/or satisfy them with enough inputs for buy-ins to offerings.

These documents include the following:

  • Request for Information or Proposal (RFI / RFP)
  • Statement of Work (SOW), Contracts and Invoices
  • Customer Project Plans
  • Sourcing channel partners with relevant vendor inputs partners need for each of their document categories above

If your brand can request any of these assets to be publicly distributed for brand building and content marketing purposes, you now have an opportunity to massively producing micro content.

How to build links to sales-driven micro content:

  • Appeal your micro content to salespeople who are likely to share your content on blog posts or social channels. For example, financial advisors, if touched well by finance brands, can bring a good amount of mentions on industry blogs these FAs belong to.
  • Spend a couple of bucks for social advertising to get initial eyeballs distribution for micro content.
  • Target the most vocal people in your industry for social sharing. More social proof of micro content increases its connectivity factor to people likely to give links to your site.

2. Recover published assets

After content launch, it's easy to forget high-quality assets that have performed well in terms of links and social shares, but were not revisited and updated to gain even more results.

Start going through some of your best assets. You can use Ahrefs to find high-performing linkable assets (Top Linking Assets).

top linkable content

Assess which ones can be cut into pieces of short-form texts, or small visuals or even turn content type into another content type (e.g. texts into visuals).

Here are some published assets you can recover, update, and/or turn into valuable micro content pieces:

  • Frequently-asked questions
  • Full webinar recordings
  • Video recordings of presentations, speaking engagements, and any form of public appearances (e.g. media interviews)
  • Long-form informational content (definitive guides on your subject matters)

How to build links to recovered published assets:

  • When turning huge assets into micro pieces, assess if those micro content can stand alone its message. Otherwise, it won't be perceived as much as valuable as compared to being tied into a large one.
  • Find similar bloggers, publishers, and content creators who have linked to your big assets in the past. Reach out to them and share your content.

3. Reclaim branded short-form texts

Branded short-form texts are content of your site you've originally started or cited. These can be your own coined terms or your own definitions of terms.

In the likelihood that those branded short form were distributed, there were publishers who included your piece but didn't credit your site as the source.

To find these people, you can use Google search and search for your exact definition of the term or whatever short form text you have (e.g. a descriptive technical survey points).

brandmentions skyscraper-backlinko

If it's a coined term you've popularized, you can use BrandMentions or Ahrefs Alerts to track any mentions of a particular word or phrase.

How to reclaim links from branded short-form texts:

  • Monitor regularly publishers who included your short-form texts in their own content. Build relationships by sharing their content on your own social profiles.
  • Reach out to those publishers for brand link reclamation — don't force them to link to you (as some are in the habit of doing so). Simply ask to credit you as the source.

4. Invest in comics

One of the interesting content trends today is scaling comic creation.

garyvee comics

You see most of this micro content type on LinkedIn. Gary Vaynerchuk, for example, massively produced comic series that tells about his messages across his audience.

You'll see comics as shareable content all over social media places because it quickly conveys stories of people, ideas, and concepts.

Apply to that to your own industry and be the first one to produce short style comics.

How to build links to comics:

  • Work with influencers in your industry who have a substantial social following — so you can expect a faster distribution of your comics once it is published.
  • Reach out to independent bloggers that allow a variety of content formats in their blog posts. Offer your comics content as a way to add value to their current readers — a new style of learning consumption.

5. Rank for "memes" keywords

Memes are another great easy-to-produce micro content.

vegan meme example

There are many ways to start with this one — either to do it yourself using meme generator tools or hire or get your graphic design to produce sets of memes for your brand.

You can start with popular Facebook memes that's been rolling around contextually about your niche. Then go beyond that once you have some visibility with your published memes.

How to build links to memes:

  • Get visibility on social platforms to make it go viral or have some social users with the good following to start sharing your memes.
  • Rank for meme keywords (e.g. finance memes) by creating a page on your website dedicated to niche memes.

rank for vegan memes

There are other types of micro content you can test for yourself and produce a series of it this year. Here are a few more examples:

  • Custom illustrations or photos that convey some sort of quick tip or fun fact
  • GIFs
  • Shareable one-liners
  • Interesting statistic
  • Videos

Be creative with micro content

Establish credibility through the production of different micro content mentioned above. Start sharing them on your own distribution channels and gain new organic backlinks month over month.

If you're looking for link building services, partner with us and start your campaign today.