link building personal trainers

Creating Content That Gets Links For Personal Trainers

Personal training is a growing industry with a 24% increased in personal training and fitness instruction jobs between 2010 and 2020.

It's no wonder why it's becoming an in-demand and popular industry. That said, it's also becoming more competitive as personal trainers market themselves online.

Search engine optimization for personal trainers is vital in the process. Content creation and link building itself requires effective tools and techniques to maneuver rankings for personal training-related keywords.

link building personal trainers

In this post, we'll focus on effective content creation techniques for the personal training industry.


If you are handling a personal training client, you'll find all sorts of articles about fitness. One theme of topics that gains traction in terms of links is how to count/calculate topics specific to personal training.

People basically want to know their current physical standing - in one part or parts of their body. If you can provide rough estimate counts, your content would help suffice their needs.

Here are some examples of count-related keywords in the personal training space:

How to count macrosmacro counting personal training

How to calculate leangains macros

referring domains leangains content

how to calculate leangains personal training

Make it comprehensive, but more so, add meaningful content formats such as charts, infographics, and even a simple calculator. It would literally require investment, but it's worth it if you can dominate the search result for a target keyword with substantial search volume.

The next question is, where can you find these how to count or how to calculate keywords?

There are two approaches that you can choose from.

The first method is by checking personal training competitors for keywords they are ranking. It will quickly reveal keyphrases where there are published content assets that served those queries.

Plug in one of your competitors' domains. Go to Ahrefs' Organic Keywords data. Filter the results by including keywords like, "how to count" or "how to calculate", so you would only have keyphrases with those exact words.

rippedboy organic keywords personal training blog

Sift through the list and get industry terms that you can confidently create content.

The second approach to get counting ideas is to discover gold mine topics in Reddit. The way to do this is either directly searching it on Google (see the first image below) or plugging Fitness sub-reddit in your link building tool (for this example, I use Ahrefs).

google search reddit how to count fitness

Pop in the same words (how to count or how to calculate) in the inclusion filter of Ahrefs.

ahrefs organic keywords subreddit fitness plug in

From here, you discover content ideas that Fitness sub-reddit ranks for.


Jargons and industry technical terms may not necessarily be familiar to your target audience. So, having content assets published on your blog dedicated to elaborating what those terms are and giving more specific information about them is a big plus to your content marketing campaign.

Here are some examples of guides that define and discuss some personal training niche terms.

Intermittent Fasting

intermittent fasting guide

Leangains leangains guide

Show off your expertise by publishing technical guides. By being the forefront of content creators who craft expertly-written online assets on subjects only specialists can best write, you'll have a better advantage of ranking for some of the most competitive keywords.

Here is a recent useful slide deck by Lily Ray of Path Interactive on the topic of leveraging E-A-T for SEO success. The "E" in E-A-T stands for Expertise.

expertise eat slide deck


I've shared this effective content creation technique in my recent post on how to produce content for links.

Content republishing works perfectly for personal training websites. The idea is to find content assets published years ago but have been recently re-published given the topic relevance to its current date - its potential traction to gain new traffic and links and mentions from new people who might need the topic information.

The process of content republishing goes like this:

  • Start by identifying topics being republished using Ahrefs Content Explorer's new features (publishing and republishing dates).
  • You can add more filters to the search results to only discover linkable topics - i.e. add a referring domains filter with 100<.
  • Go through each topic and find ones you or your team is capable of producing.

ahrefs republishing dates

Find ways on how to leverage content formats for your chosen topic to make it more comprehensive than what's already been published. For example, you can integrate data charts to appeal more to visual consumers.

There are two subreddits that you would find very helpful in getting inspiration for data visualization:


Aside from digging into evergreen topics that often gets republished using Ahrefs' Content Explorer, you also want to look out for historical hot topics. These are basically topics that seem to come back year after year.

In almost every industry, you'll find these topics that don't change over time, but rather are updated only with new tools, strategies, and techniques. Historically hot topics maybe issues, pain points, and problems that often experienced in daily human lives.

For personal trainers, one evergreen topic is procrastination. Whether in 1962 or 2025, this is a topic that keeps coming back every year for sure. The only thing that varies is the verbs accompanying the topic, so phrases like the following are getting searched at the highest level:

  • how to overcome procrastination
  • how to avoid procrastination
  • how to beat procrastination
  • how to fix procrastination
  • how to get rid procrastination

procrastination phrases

Join sub-reddits, slack groups, and niche forums to get a feel of what's often being discussed by your community. You can really identify historical hot topics if you are heavily involved in community engagement.


Among verticals, the personal training industry is heavy in its production of content and in introducing new content types and formats. A niche you'd get inspiration for content ideas if you take a look on them on a regular basis.

content production links

Content Production For Links

Content production is both a science and an art. It deals with systems that help scale production of content assets - whether visual or written, such as videos, blog posts or whitepapers.

A proper workflow of activities streamlines the process and making it more possible to develop higher-quality content assets in a consistent basis.

content production links

Content production is the art of understanding and defining the right audience and of discovering ways where to put content pieces on a website, in such a way it is visible to the users.

There are no guidelines or a proper framework for content production. As much as people are trying to box things, it wouldn't be possible given the diversity of audiences, industry market, and the way things are changing constantly.

In this post, we'll dig into some non-conventional ways to produce content assets in your industry.


There is a plethora of online assets on any subject and if you'll take a look at your industry, you would find hundreds of blog posts on your chosen topic.

If you're starting and you want to produce content that gets links, you can start by reverse engineering other assets that have done well in the past in terms of link acquisition.

While this sounds to be the skyscraper technique, but you may do an alternate approach of focusing on dead pages that acquired links in the past.

Look for pages that have been brought down by the creator but previously gained link traction.

If you're doing link prospecting for resource pages, you can start running through the page with LinkMiner to find any dead pages with a substantial number of referring domains.

linkminer finding broken links

Check the live version of the page using and assess if it's relevant to your content strategy.

This exact process may be time-consuming and isn't scalable as it is uncommon to find highly linkable dead links on any resource pages.

With that, you can use Ahrefs' Content Explorer to simplify the process. Ahrefs recently added features that allow content creators to find dead pages on topics.

ahrefs only broken

Input the industry keywords and choose only broken in the Live & broken dropdown menu filter. Go through the search results and sort it by referring domains.

Assess which ones are fitting to your brand. Develop the content asset, link to the original source for data and information if needs to be. Reach out to people who have linked to the original source and to linkers of similar content assets.


If a blog post (or any page) has been recently updated, there seems to be a reason behind it--either it was just updated to adapt to current year's information or it was perceived to be valuable enough. Getting organic links and social shares over time could help content perform better and attract more links if updated.

You can use the approach of looking for re-published content. And not just republished, but is perceived to be so valuable enough to reformat and update again.

Ahrefs' new feature of published and republished dates makes this process practical. Search for any keywords in your industry and use filters of published and first published date filters. A concrete example is to find pages that have been first published from 2000 to 2010, and have been published from 2018 to 2019.

ahrefs republishing dates

Add referring domains as your filter and make it to a minimum of 100 referring domains.

Go through each title of the page and click to ones that make sense to your business. Get inspiration for your site's content ideas.


In the field of link building, there is more to consider than just the process and systems. While most SEOs are fond of pushing scalable processes, there is one thing people shouldn't neglect after all - that is relationships.

Partnering with any publishers for content production is one good way to produce higher-quality articles as two or more authors can validate the information and texts on the page.

You can do simple Google searches to find authors in your industry. Dig a little deeper and search for websites they've contributed works to. google prospecting by author

With Ahrefs, you can already see all other content written by the author using the tools' 1-click filtering. You may find more websites and blogs that may not be industry-specific, but audience targeted and still relevant to your potential customers.

ahrefs view all pages

There are a lot of benefits one can derive from discovering industry authors and websites. Here are some of them:

  • Allows you to find industry blogs and publishing sites where you can pitch for "guest posts".
  • Helps determine niches and sub-niches these authors are focusing and where could these intersect to your brand.
  • Discovers tangential markets your content production team can tap onto to expand your markets in audience targeting.
  • Can be a way to collaborate with other content authors for huge web assets - it may be daunting at first to reach out, but if you also have substantial followers, there's a higher likelihood of success for mutual collaboration.

Here are more useful resources on content creation and recreation:

  1. LinkBaiting: Creating Content That Attracts Links
  2. Creating and Developing Content Assets Like A Pro
  3. The 38 Most Creative Ideas I've Ever Seen


At times, you don't have to always reinvent the wheel. There are content producers in your industry who have done so well in crafting and promoting content assets that get links organically. Get content inspiration from these linkable assets and you can even reproduce a few highly linkable content for your site.

If you're in need of outsourcing link building projects, you can check out our services page or directly contact our team for consultation.


Take Advantage of Podcasting for Link Opportunities

The number of podcast listeners grew by multiple folds from year 2014 to 2019 and will grow furthermore for the next three years.

With this demand, any brand today cannot simply overlook this popular form of media. There are a variety of industries where many podcasts are now flourishing, ranging from health, technology, and even link building.


Before jumping into the execution of the campaign, it's very important to know the "whys" before you can do properly your strategy.

There are a lot of reasons why a brand should integrate podcasting in their marketing plan. Here are a few of these reasons:

  • Provides opportunities to directly connect to a target audience using the voice of a brand personality.
  • Builds authority for subject matter experts and brand ambassadors that are value-driven and community-oriented
  • Increases trust and confidence with prospective ideal customers
  • Absorbs audience from the brand hosting the show (for a podcast guest) 
  • Helps acquire contextual links from websites hosting the podcasts

In podcasting, there are two approaches you can choose: either start or host a podcast show in your niche or become a guest for niche podcasts.

The first option requires different resources to begin a podcast show that is worth listening to. These may include budget for podcast tools, and contact lists for possible guests of the show.

If you're planning to start your own podcast, here are a few good resources I've found to be helpful:

Meanwhile, becoming a guest for niche podcasts is cost-efficient. Production of the podcast show is covered by the host; the guest would only need to prepare for the interview and promote the output audio content to his followers.

However, there is still some legwork one has to be prepared for.


Finding a podcast where you'll become a guest is crucial as you don't want to be associated with any communities that aren't aligned with your brand goals.

If you're in the cooking niche and are reaching out to a podcast host that guests any subject matter experts from different industries, you are deviating from the true value of podcast guesting - getting more visibility and brand awareness for your target customers.

You've got to find hosting podcasts that are within your industry and/or targeting your audience.

There are many platforms where you can find enough podcast shows. A few of the popular ones are listed below:


A Google-like related search in iTunes can help you discover categorized podcasts. Given that iTunes has strict approval guidelines for audio content shows, you'll be able to ensure that some industry podcasts located in it are worth reaching out to.

Google Search

You can use an advanced search operator: inurl to quickly find podcasts related in your niche.

google prospecting for podcast

Podcast Directories

You may also find podcast directories valuable in expanding your search for niche podcasts. Be sure to check podcasts if they have regular shows and have a substantial number of subscribers/audience. A few directories that are worth using for your research are:



When doing a research, it is best to have a spreadsheet at hand so you can collect the details of the podcast, which include the name of the show and host, and contact information (i.e. contact form on the website).

You also have to make a note if the podcast has entertained guests in its show, which gives you an idea if it's worth pitching to.

If the website hosting the podcast specifies an estimated number of listeners, you can include this small detail in your Remarks column.

Remember to find contact information of the podcast, preferably contact details of the person hosting it.


Identifying which podcast you want to become a guest for interview certainly depends on factors you'll personally consider.

Besides relevance of the podcast to your brand which should be the topmost priority,  you should consider other factors (primarily link building factors).

The hosting blog or website of the podcast. For link building purposes, podcast shows should be published on the hosting website with links to external sources.

Wide range of topics being covered on the show. Topics that are too narrow or too broad  may be misfit to your branding.

Visible promotion for the show. You can easily check how they market their podcast episodes by looking at the hosting website. Do they have links to social media websites, references and websites of guests either below their audio files or embedded on transcripts?

Quantity of influence on social and email subscribers. These factors may require efforts to discover, but if they've been checked can help you prioritize highly influenced podcast shows.


The best way to approach the host of a podcast is to first ask yourself value you can give to their audience.

Value includes your industry expertise and credibility that can definitely bring substance to the show. You may indicate the list of specific topics (not more than three) that you want to cover.

Another value may include your own set of influence, a good array of email subscribers and social followers readily available to promote their podcast show.

These details can be highlighted in your outreach pitch to make it more appealing to host recipients and to increase the chances of becoming a interview guest.

Here is a sample outreach email template from SEJ"s post on podcasting:

Hey there, Danny

I love the new brand image for Search Engine Nerds! I was recently listening to Loren Baker on his link building strategies and noticed he gave me a shout out. Thanks! Would you be interested in featuring me in an upcoming podcast?

Here are some topic ideas:

How to Conduct a Technical SEO Audit

How to Perform a Content Audit

How to do SEO for a Podcast

I’d be happy to send additional topics. I would really love an opportunity to work together.

Please email me back if you’re interested in collaborating. Thanks, Danny!


Anna Banana


It's not just enough to become a guest on the show and wait for the hosting party to promote it by themselves.

Take considerable effort to promote it your way. You may, for example, repurpose the podcast episode (audio file) into other content markets. You can write about the experience, include additional insights and experiences and publish it as your own blog post.

Share the audio output in your social networks, email subscribers and followers.


In thinking of a new link building strategy for your client or your website, it's important to be aware of industry trends and in digital marketing, in general. When you take advantage of huge jumps in opportunities, it' would help you scale manually-built links and organic backlinks for your website.

organic links

Four Factors That Help a Content Gain Organic Links

While link building is a conscious effort-driven activity to pursue the right types of links, any properly executed content strategy will result to organic links. They call this "link earning" whereby links acquired are by-products of the receptivity of the linkable audiences to your content assets.

organic links

The question we need to answer is, "What makes a certain piece of content organically acquire the links?"

There are two important factors that can help us answer the question: context and timing

When the context is appropriate to fulfill the needs of its intended audience and is better perceived as link-worthy than its competing resources, there's a likelihood of an organic link building process come into play. 

When the timing is just as right such that the content is needed by its targeted users, whether they're looking for it and are spotted right in front of their eyes, the same organic linking is possible.

Here are the factors that make a content piece likely to gain organic links in the process:

1. Content is referential

This basically means that there is an intent of using the type of content as an additional resource or reference in the creators' work. 

Link referential activity happens when posts are researched by writers using search engines or by following the hosting blog (given its authority and established brand) and use them to source more information from the texts or to point out readers for additional learning.

Survey is a type of content that is referential in nature. If it's well-researched and has accurate findings, it could gain organic links from bloggers who're looking to support their opinions, statements and thoughts (and would add help in increasing their content's credibility to the market).

If you're pursuing .edu links for example, one way to catch interests from student blogs is to choose topics that have high potentials of getting referenced by the page/site of students and faculties and get them published on your blog. 

You can interview professors on topic of school interests, collect their input, and produce it as a content asset. 

2. Content is searchable

To enhance organic linking, a content piece must be well-optimized to rank in search results for its targeted keywords. If it  is found in SERPs by people in the content creation process - researchers, bloggers and other content publishers, you can really scale the link attraction process. 

Not only that, you should also produce evergreen content on your blog, but make sure these content are well-researched to dominate the top spot of search results. 

The searchability of your content allows non-industry publishers to quote or cite you in their own published works, which would expand the reach of your assets. This is a tangential approach to producing more links non-targeted market yet is highly relevant with your brand.

3. Content is shareable

If a content piece gets more social shares than what other average pages are capable of getting, it can multiply its effect in introducing your web asset to a new set of potential readers who might use your page as a reference in their future publishing works.

If the social shareability of your content continues for weeks (may not be extend to a year and rarely does it happen, unless readers found it and intently share it again in social networks), you are increasing the likelihood of boosting a good number of links in its initial promotion.

It is essential to make it easy for your readers to share and even follow you on social networks. Those social sharing buttons will form a great role as a call-to-action on your posts.

Another approach to scale the process is for your own party to share others' relevant content, especially those pages coming from individuals and entities who have substantial followers in their industry. 

The value of building alliances and reciprocity will go a long way in making your content more shareable to the masses. 

4. Brand hosting the content is trust-worthy

Aside from the content itself being appealing in design and its included visuals, another signal that will be of importance for organic linking is the exact website where the page is hosted. 

Whether it is a sales-oriented page or a page for linkable purposes, who sources the content is a great determining factor whether a piece is likely to be referenced by publishers.

The initial confidence brought by the authority of the entity/brand is so crucial that it speaks the reason behind the number of organic brand mentions in products of many brands online. 

Because customers got great experiences using the product or service, it's a natural thing to quote it on their own blogs, forums or micro communities. This kind of organic linking activity isn't something any brand can replicate because the brand is well-known for its greatness in customer service.


The type of content and relationships between linking partners may not be publically present, but they form part of what makes organic linking more like an auto-pilot. 

If a content piece is referential, searchable, shareable, and is hosted by a trustworthy brand, the art of organic linking becomes more realistic in the scene.

The process involved in it may require conscious effort in consistently putting out content that are well-curated or well-written. The rewards from the process is astounding, a content publisher will repeat it regularly.


24 Untapped Ways to Get Ideas for Your Next Blog Post

Blogging requires an inspiration to consistently publish high quality content that your target audience wants to read, share to their colleagues and helps your site earn links from relevant blogs/sites.

Generating better blog post ideas is a skill that can be learned easily and improved through research, reading content marketing blogs and investing on data-capturing activities like survey and polls.


In this post, I’d like to share 100 ways to find topics for your next blog post with step by step instructions and real life examples to help you apply every technique in the list.

But before that, here are a few things you should consider to maximize every blog topic generation technique in this post:

  • Don’t just focus on identifying the target keyword of the post/page; try to understand what topic is being discussed in order to create a comprehensive post about that topic.
  • Determine which content format attracts the most number of readers/visitors. Every industry has its own preferred content format (e.g. travel or parenting blogs prefer photo-based content with minimal texts in it).
  • Identify synonyms, entities and technical terms from successful blog posts or pages and include them to your content to improve your page’s relevancy and search ranking potential.

Let’s head over to actionable ways to find blog post ideas.

1. Other website’s successful pages

One of the easiest blog topic generators today is to get inspiration from other brands’ successful posts or pages. Because those pages had successfully brought traffic to a certain brand and got traction on other blogs (links and social engagement), you can rest assured that they have high potential to send organic, social and referral traffic to your blog as well (especially if the post provides unique information about that specific topic).

How to do it?

Step 1: Plugin in other website’s homepage URL (could be a competitor or an authoritative niche blog) to Open Site Explorer.


Step 2: Go to Top Pages.


Step 3: Visit all links in the first page of search results except company pages (about us, our team, etc…)


Given that pages in OSE are ranked from highest to lowest referring domains, you know that the topics covered by the top pages have high potentials to attract relevant backlinks in your industry.

2. Use micro-survey tool

In offline marketing, surveys are used to collect data from customers or audience prospected by the brand to make better decisions about their products and create better strategies to promote their content.

This same marketing approach applies to online marketing. Online brands can take advantage of surveys to easily determine their audience’s wants and needs in order for them to create content assets that have highly valuable to the community.

One of the recently released micro-survey products is Qeryz. It is a tool that can help you gather data by asking questions to your visitors. The survey form can be visible in any page of your website.


How to use Qeryz?

Step 1: Install Qeryz plugin to your Wordpress blog.

Step 2: Add questions to Qeryz platform.

Pro tip: You can also link to your important landing page after asking a few questions.

Step 3: Brainstorm blog topics based on the data you’ve gathered from your survey form.

3. Determine topic trends in your niche

An authoritative blog proves its expertise when it covers industry news and updates or at least provide actionable tips in its blog posts that are related to the latest industry trends.

How do you identify niche trends?

Step 1: Go to Google Trends.

Step 2: Search for your head term in the tool’s search bar.


Step 3: Sort the results by global/international searches and dates. You can also use the categories and web search options to get very specific results.

google-trends-categoriesStep 4: Scroll down to the bottom of the page and look at the queries section.


Think of how you can create the best content around those queries.

4. Get insights from Reddit Ask Me Anything (AMAs)

Reddit is one of the user-generated websites where you can find community-ranked content that is well-received by its members.

One of my favorite topic generation sections in Reddit is Reddit AMAs. The interviews for each industry expert can provide you tons of ideas and questions people want answers to, which are good topics to consider for your blog.

How get ideas from Reddit AMA?

Step 1: Go to Reddit and search for [head term] AMA (e.g. parenting AMA).


Step 2: Select a Reddit AMA in the search results that gained several comments in the discussion.


Step 3: Skim all the questions in the discussion and list those that are relevant to your brand and you know you can answer thoroughly in your post.


A few more tips to create content using this blog ideation technique:

  • Target at least two questions in your post and answer them with most comprehensive details/information.
  • Provide useful data (case study) in your posts to answer those selected questions.
  • Make your answers straightforward and clear to your readers.

5. Data-based infographic

Most infographics fail because they do not provide real value to their audience.

Infographics are meant to share data to readers in order for them to apply to their daily activities the information and message contained in the infographic.

How to find ideas for your infographic?

Step 1:  Go to


Step 2: Check the first 10 infographics in the Reddit search results.

Step 3: See how you can do the same formats or concepts to your brand’s content.

You don’t need to replicate the same image but just get inspirations from those infographics.

6. Famous quotes

Quotes provide bit sizes of learning for everyone.

Because you can learn one good message or tip from a quote, you want this to share to your friends or colleagues.

Famous quotes can be one of your topic ideas for your blog.

Take a look at this page on Okdork that lists down all famous business and internet marketing quotes.


How to find famous quotes?

Step 1: Go to BrainyQuotes and click on the topic(s) of your choice.


Step 2: Choose quotes that are related to your industry and categorize them under sub-topics (e.g. parenting for general family quotes).


Step 3: Publish it on your blog.

7. Case studies

Case studies give emphasis to your experience as a service provider or product creator simply by allowing people to know how you improved your services for your client, your content, your website or your business using a tool, service or strategy.

Why case studies work?

  • They show the expertise of the brand about certain topics people in the industry would definitely care about.
  • Stories make it more compelling for others to share the page or even link to it from their relevant blogs or sites.
  • When turned into a visual (e.g. infographics), the content is much more likely to be picked up by media outlets (journalists) and will create stories around it, especially if the data gathered is unique and interesting to their audience.

Here are a few examples of case studies that you can check out for references:

8. Interrelated topics using Wikimindmap

Understanding the depth and width of the topic that you want to cover on your blog can help you create the perfect content theme for your website.

How to do it?

Step 1: Go to Wikimindmap and search for your head term.


Step 2: You can click on one topic and bring it to the center of your mindmap.


Or use the plus button of the phrase/word to see more connected ideas.


Step 3: Discuss those ideas in your blog content or create a spreadsheet of terms/keywords that you might want to include to your posts to increase their relevancy factor.

9. Influencer’s top words in social

If you are new in blogging, one of the best ways to get inspirations for your blog is to stalk your influencers’ social profiles. By identifying their most used words/phrases in their tweets, you can determine what topics they’d like to share religiously on social platforms, particularly on Twitter.

How to do it?

Step 1: Go to Followerwonk and search for head term + blogger/journalist/researcher. Select a social influencer among the search results.


Step 2: Grab his or her Twitter profile to AllmyTweets. Click Hide Replies and Hide Retweets.


Step 3: Copy and paste the page and paste it on the TagCrowd’s Paste Text box.



Find interesting words/phrases in TagCrowd and write blog posts around those ideas.

10. Success and failures

Transparency is one of the key factors to succeed in niche blogging. The more transparent you are to your audience, the more likely they will trust you and your works as well (content).

A few things to keep in mind when sharing success and failures on your blog:

  • Add disclaimers to your content if necessary, such that, saying that you’re not an affiliate marketer or promoter of a certain product or service – if in case, you will include any to your post.
  • Provide actual data to your content – never add or remove things/elements just to add colors to your page.
  • Content with more words in length (thousands) gets more attention than simply publishing a 500-word article.

Let’s take a look at this success post by Matthew Woodward.


The post earned a lot of attention from the internet marketing community (encouraging more people to start their own blogs from scratch).

Things that make Matthew’s post work:

  • Emphasize learnings instead of just bragging about his strategies that worked effective for his blog (the first section What You Will Learn adds value to the readers).
  • The post ended by asking feedbacks or shares to his readers, which put more eyeballs to the content when people started to share it to their followers.
  • Provide more ways for new visitors to see his content by making the post sticky on the top side of the website.

The focus of the success post is on your blog, website or brand alone not on specific products or services you are offering, otherwise, they are considered as case studies already.

There is no step by step guide on how to do this because this is a case to case basis – if you succeed, then you can write about your success on your blog.

11. Twitter hashtags

Twitter is the best source of trending ideas in the community, whichever industry you are in.

Because people usually engage with other folks on Twitter, you can find a lot of questions, comments or updates that will inspire you to write your next blog post.

How to do it?

Step 1: Go to Twitter and search for #headterm (e.g. #parenting)

Step 2: Skim for interesting ideas, links, articles, questions or comments about that specific head term.


Step 3: Check out related hashtags and prospect for more status updates on Twitter.

12. Common mistakes in your niche

In any industry, there are mistakes to commit. For parenting, not spending too much time for kids is a huge mistake for them already. For SEOs, blocking your important pages in your site’s robots.txt file is a mistake to be considered by many folks.

The point here is to use mistakes as a topic for your blog.

How to do it?

Step 1: Do a Google search for [niche] mistakes (e.g. parenting mistakes).


Step 2: Visit each page in the search results and skim to what specifics you can discuss in your post. For my above example, parenting mistakes can be classified into two: parenting mistakes with kids and parenting mistakes with teens. In this case, you can either focus on one type or discuss both topics.

Step 3: Gather all the points (mistakes) you’ve found in your research (Google search).

You can also ask questions to niche bloggers in order to get more information for your blog post.

13. Amazon Book Search

Amazon is one the most popular book stores today, bringing millions of visitors to their website every month.

Digging into online book stores is one of the untapped content ideation techniques. Topics discussed in books and subcategories in book stores are inspirations that you can take advantage of for your blog content.

How to do it?

Step 1: Go to Amazon Book Search. Search for your target head or secondary term/keyword.


Step 2: List down ideas from news & notable section. You can also check out book titles that are unique and interesting to your audience.


Step 3: Populate your list by adding ideas from subtopics section of the Book (left side of the page).

subtopics-amazon-search14. Collect content contributions from top personalities

Collecting content contributions (insights) from influencers or experts in your industry is one of the best ways to generate a blog post these days, given that the collaborative content can create a detailed explanation of the topic chosen to be discussed by the blogger.

Tips from subject matter experts can bring out untapped knowledge to the community, which will make the content unique and outstanding to its audience.

Below are some good examples of crowdsourced content from two industries.


Best Weight Loss Tips


Best Frugal Living Tips

Actionable tips to collect content contributions from experts:

  • Choose a very specific topic and bloggers whom you think could provide valuable insights to your question (the more they’re interested to the subject; the probability of earning highly valued tips is higher).
  • After collecting tips from experts, invest in making the collaborative post attractive to readers (add some visual designs if necessary to entice visitors to share or link to it from their blogs).
  • If it is possible, provide incentives to contributors to encourage more participation from them in the future.

15. Entertaining images

Images when compiled can also be turned into blog content. A good example of this is the link building process in GIFs post on TripleSEO.


How to collect entertaining images for your blog?

Step 1: Choose a topic that is related to your industry. Prefer it to be a process or flow that can be logically presented through images.

Step 2: Select pictures from images found here and in this site. You can also create your own GIF image using this tool.


Step 3: Arrange images with creativity and publish as one blog post.

16. Advanced Twitter Search

Searching for trending or hot social topics is easy with Twitter Advanced Search.


Step 1: Do a Twitter search for your head term or keyword. Then click on Advanced Search in the left side of Twitter screen.


Step 2: Use available features in Twitter Advanced Search to look for specific tweets, questions or comments about a certain topic or keyword.


A few tips to maximize the use of Twitter Advanced Search:

  • Enable the location feature to find localized tweets or topics.
  • For international searches, it is better to choose the specific language you only want to see in the search results rather than the default option (any language).
  • Check the Question option to find only question tweets in your Twitter search.

17. Emphasizing benefits and features in products

Product reviews had been the common type of post for many affiliate marketers in almost every niche today. Aside from the monetary benefit it can provide for bloggers, product review is a great way to demonstrate their authority about a certain topic by adding benefits or value to their readers (showing how the product can make their readers’ lives better).

Here is a good example of a product review in the parenting category.


Things to make your product review earned the desired attention from community:

  • Use your own screenshots and not just grab existing screenshots of products being used.
  • Add disclaimer sentences to your post to make your audience aware that links pointing to product sites are affiliate links.
  • Don’t add many external affiliate links (at least two within the body of the content is enough to be noticed by your readers).
  • Categorize your product reviews and use subcategories in URLs like this example below.

category-product-review18. Favorite blogs/bloggers

Curation removes mental blocks of writers because doing it only requires them to organize things under the same category in one big post.

Examples of curated content are:

  • Social influencers in the industry (e.g. Top 10 Parenting Bloggers You Should Start Following)
  • List of recommended products
  • List of companies sorted by highest to lowest revenues
  • Favorite blogs or bloggers you should start reading or following now

Now, let’s focus on the last example.

How to curate your favorite industry blogs or bloggers?

Step 1: Do a Google search for niche  blogs (do it in case you still don’t have any list of popular blogs in your industry). But if you already have a list, just grab your notes and just start researching more info about your favorite bloggers.


Step 2: Think of how you will organize your list of blogs/bloggers. You can try any of the following:

  • Organize according to the highest to lowest traffic potential (use Alexa Rank).
  • Organize according to their engagement levels (use # of comments per post and social shares as your basis).
  • Organize according to their number of social followers (e.g. Twitter followers).

Step 3: Choose whether you want to make your curation weekly, yearly or in no-time (evergreen). For yearly curation, your only disadvantage is that you need to publish curated post year after year while for evergreen, you’ll just need to update the post (add new popular blogs or remove non-existing sites from the list).

google-search-parenting-blog19. Keyword Tool is one of the effective keyword research tools that can provide instant long tail keywords as well as topical terms that you can target for your blog content.

How to do it?

Step 1: Search for your head term in

For non-english blogs, you can choose your International Google search and language in the drop down menus.


You can copy all the terms in search results by clicking on the Copy All button, then paste those terms to your document (e.g. spreadsheet).


Step 2: Populate your list using secondary term keyword research.


Step 3: Identify two or more related terms talking about the same topic and target them all in your high quality content (don’t keyword stuff, just optimize for the topic you want to rank for).

20. Soovle

Soovle is another keyword research tool that you shouldn’t miss when doing content brainstorming, particularly for high-end researches.

Soovle can provide niche-specific terms from Wikipedia, Amazon,, Google, Youtube and Bing, which makes the tool a one stop keyword research arsenal.

This will help you create a better high quality content through the context that you can write for your audience (e.g. the use of LSI terms).

How to use Soovle?

Step 1: Go to and search for your headterm. The website will automatically provide a list of relevant terms coming from different sources.


You can collect these terms straight from Soovle by downloading the list in .csv format.

Step 2: You can also use the Top Internet Keywords feature of Soovle to prospect for more keyword research terms.

top-internet-keywords21. Ultimate resource/guide

Strive for better marketing lies on improving the brand’s content marketing campaign. This includes producing only high quality content on the site that can resonate with the community being targeted by the brand as well as improving older pages that can potentially rank in search results and bring more new targeted visitors to the site.

In the skyrcraper technique on Backlinko, Brian Dean shared three basic steps to increase search traffic through content creation:

  • Find link worthy content
  • Make something even better
  • Reach out to the right people.

This is a very simple process but will require huge time and effort to master this content approach.

I’m going to talk about the second step - make something even better.

One way to surpass the quality of someone else’s content is to understand what lacks within its context, its design and structure and most importantly, the information that a reader in your community should obtain from the post.

Here’s how to do it?

Step 1: Do a Google search for a target keyword (you can grab one term from your keyword list gathered from the methods I’ve shared with you earlier).


Step 2: Identify what’s lacking in the pages listed in search results. It could be the design, structure and information provided by the page. List all these important notes in one document so that it will remind you as you create your content.


Step 3: Make your content the most comprehensive resource targeting your keyword.

Using the above example page, below are a few things that a parent blogger can add/remove:

  • Featured/customized image.
  • Experts’ insights/tips (tips from popular parent bloggers)
  • Actionable step by step guide for each tip in the list.
  • Remove distractions in the sidebar such as images and image links to make the content standout (you can customize the page format in your Wordpress dashboard).

22. Faqfox

Questions are great sources of ideas for blog posts because they directly tell you the deepest needs of your audience.

Commonly, those questions are the exact phrases people use to search for references or resources in search engines.

And with the introduction of knowledge graph, the more direct, useful and authoritative your answer to a specific question, the possibility of earning the top spot of search results for the exact phrase or question is higher.


How to look for frequently asked questions (FAQs)?

Step 1: Go to Faqfox.


Step 2: Type in your head term/keyword. Select the category of your choice or if there are no categories to choose from, simply select Generic. Then click the Search button.


Step 3: Create a list of questions by simply downloading the spreadsheet from Faqfox.

download-spreadsheet23. Email newsletter

Email subscribers are the most engaging audience you would really want to connect to for content ideation. Because they are already familiar with your brand, you can easily ask for feedbacks and get their responses quickly via email.

If you already have existing subscribers, you can send them an email, asking for a topic that they’d like to discuss on your blog.

If you want to apply this blog ideation technique, you can replicate this email by Pat Flynn.


Why this email works?

  • The question is straightforward, Is there anything you want me to write a blog post about?. The email also includes that question in its subject line.
  • There is an indirect call to action at the end of the email (All you have to do is reply to this email)

You can do the same technique for your brand and make it easy for your team to create a content discussing a topic that your followers are looking forward to read on your blog.

24. PR Distribution Sites

PR Distribution sites can be sources of inspirations for brand asset creation (stories) and for blog posts that can potentially become viral in your community.

How to do it?

Step 1: Go to any PR distribution site.

For this post, I’ll use

Step 2: Type in your niche term in the search box, then choose Press Release from the drop down menu list. Then click on the search button.  


Step 3: Visit each news page in the search results. Skim the post and look for relevant terms/keywords used in the article. You can also look for content-led stories like new infographic produced by a certain brand and learn how they obtain real data and create content from there.


If you liked this post, you can follow me on Twitter and Google+.


How I Get a Five Figure SEO Leads Every Month

For most search marketing agencies, attracting potential clients for their services is not as easy as sending generic and massive emails to a hundred or a thousand targeted clients every week.

Whether it is a full search engine optimization package or a pure content-driven link building service they’re offering, there would always be a requirement of time and effort in driving highly interested clients to their services through trust-optimized content creation and a solid content promotion (both free and paid campaigns).

Today, I’m going to show you a case study on how this link building blog generated $20,000 worth of SEO leads every month.

Here are some figures from Google Analytics that shows that amount generated each month.

For February, SEO leads are worth $26,000, coming from 52 potential clients who’ve contacted me for link building services ($500 per conversion).


For March, leads are worth $20,500 – a 21.15% decrease from last month’s conversion.


For April, conversions are worth $19,500 (data only up to April 23, 2015), so there are 7 days more to get some leads for the month.


Now, the question is how you can do the same to your business – assuming you’re also selling SEO services or other pertinent offerings.

Step 1: Choose a core competency on SEO services

Most businesses fail because they don’t have at least one specific area of their services that separates them from their competitors (principle of unique value proposition).

A core competency on your offering would make your potential clients easily attracted with, as there is an added-value to every service you provide to them.

In search marketing or internet marketing as a whole, there are many sub-areas that can be targeted by an SEO / online marketing seller. A few of them are:

  • Link building
  • Analytics
  • Conversion rate optimization
  • Technical audits / on site optimization
  • Local search engine optimization

Influencers were known not only for their valuable contributions to the community (through blogging and answering industry-relevant questions) but especially for their core competence.

Here are some names you may be familiar with:

The only process to get to the top of the market is to focus on your expertise, build a solid community supporting your brand and earn recognition through inexpensive efforts to promote your cause.

One effective method to see which areas in your field would really best fit your competence is to dig into your analytics data and finding your top traffic-generating blog posts.

If I’m considering another type of service - a sub category of full SEO / digital marketing services), I might go to blog management services– which is a monthly retaining offering to an online marketing company.


Step 2: Build authority through expertly-made content creation

There are several ethical ways to get in front of your audience and attract them to purchase your online marketing services, but one of them that are not highly utilized by most agencies is blogging.

If you’re a startup SEO agency, the only way you can prove to them that you’re capable enough of ranking their sites’ pages and getting traffic to their important contents from search is through showcasing your expertise your blog/site.

Most potential clients that converted well to my services are those visitors that come from search (people who’ve discovered me by typing related niche phrases like the keyword “link building 2015”).

The idea is that if you are able to rank your site’s pages in search results, then there’s no doubt you can do the same to your clients – most of the time, your blog / site is the only case study they need.

Here are several tips you can immediately apply to your corporate blog/site.

Write accessible how-to posts that are complicated enough that lazy clients won’t easily execute.

Long-form content works best in converting visitors to SEO leads not for the reason that readers are amazed with the content (though quality makes part of that), but primarily because clients would like to implement tips provided in the content to their own websites but find it hard to do so.

This led them to hiring you only to implement your own tips to their campaigns/sites.


Drive more search traffic through long tail keyword targeting.

Earning more targeted from search is best implemented by targeting long tail phrases in specific pages of your site.

Doing so won’t only improve your ranking signals but as well give an initial boost (or exponentially) to your blog’s search traffic.


The long tail curve image above is clearly explained by Simon Penson in one of his posts at Moz.

The point is, it’s time to leverage long tail keywords with your brand’s content.

Build community from audience-specific content contribution.

Becoming a columnist for high authoritative blogs is one of the best methodologies to grow your brand’s community base – as you can easily absorb other blogs’ audiences to convert as your site’s followers or blog readers.

What I’ve found out with the several blog posts I wrote for other blogs is that the blogs that brought traffic to my website are not those that are very popular in the industry but those sites that have an audience similar to mine.

Make your content distribution campaign centered to your audience.

Align your posts to the interests of your blog’s audience but don’t go far away with what your brand is currently offering.

If I’m writing a post for an internet marketing blog like Matthew Woodward, then I can go with diverse topics like affiliate marketing, SEO, blogging and social marketing. But simply contributing content on those topics won’t drive highly converting visitors to my blog.


Instead, I primarily focus on link building topic specifically guest blogging – which is also aligned to my business’ current services.

You can use FAQFox to find industry related questions that your audience is commonly asking on forums, Q&A platforms and blogs.



Identify those questions that haven’t been answered by most bloggers and content creators in your space and discussed them with detailed information and data in your guest columns.

Step 3: Leverage trust marketing

As best described by Jason Acidre on Kaiserthesage, trust marketing is a concept wherein the promotional approach is focused on providing unbiased and trustworthy information to assist targeted consumers in making appropriate dealing decisions.

There are many actionable ways to execute trust-driven marketing  campaigns specifically to SEO agencies, and I’ll discuss some of them below.

Build lasting impressions about your brand on interview content, in order to attract more brand opportunities to your blog and get high quality contextual backlinks from relevant domains.


Provide detailed information to your branded pages by showcasing your current and past clients as well as media outlets that featured your brand/blog. This allows potential clients to pre-assess their decisions on whether or not they’ll partner with your company for online marketing services.


Send at least two recommendations a month that fall outside your brand’s normal deliverable. This is an added-value offer that will get them retain for the long time, aside from the high quality performance you provide to your services.

Other useful tips on trust marketing:

  • Network with industry influencers as they can once in a while, send you big projects that can give a boost to your brand’s vote of confidence (when included in your company’s portfolio of clients and/or case studies).
  • Send actionable how-to strategies to your email subscribers. Most of the trusted clients you’ll every work with will come from your email list – since they’ve been educated with your expertise, they can’t easily get away from your services without seeing the actual results.
  • Attend and/or pitch to become an industry speaker at online and offline events to get more exposure in your community and in targeted countries where your blog are still not recognized (e.g. Click It Summit).


  • Do follow-ups on clients who haven’t responded to your emails as there may be some personal or business issues involved.
  • Offer a related kind of services to clients who’re not interested to your previous online service packages – this is where a few of my clients get down through my marketing funnel.
  • Build initial traction through paid social ad campaigns like Facebook and Stumbleupon paid advertisings. Target your non-commercial pages that have high conversion values.

Getting SEO leads won’t be as easy as it sounds. However, practicing any of the above tips would help you grow your business’ marketing approach.

If you are looking for a link building agency to partner with you, then don't hesitate to contact us today


6 Content Analysis Methods Using Buzzsumo

6 Content Analysis Methods Using Buzzsumo

Buzzsumo is relatively new to the market when I first saw its features that are useful in content ideation and content promotion activities. The easy to use dashboard and navigation makes the tool highly regarded by many marketing professionals as one of the best content marketing tools in 2014 both for advanced and new content marketers.

Disclaimer: I am not an affiliate marketer of Buzzsumo but just want to share my knowledge with you on how this product can help you get tremendous results for your content marketing campaign.

Content analysis is searching for specific content assets (either hosted on your site or on other brands) and identifying and analyzing their potential business values in order to set goal-oriented actions for your campaign.

In order to deeply this topic, let me share and discuss to you 17 content analysis methods that you can apply using Buzzsumo.

1. Insight-driven analysis based on other brands' content assets

Competitive analysis is the most common and underrated techniques to improve current set of actions based on insights formulated from analyzing other brands’ existing strategy or tactics.

This can easily be performed using Buzzsumo’s top content feature.


Few things to consider in order to get the most value out of the search results (domain’s internal pages):

  • Filter the results by content type if your website is only hosting one or two types of content (e.g. news sites covering text-based content or video blogs publishing video posts).
  • Sort the results by specific social shares (i.e. Twitter shares). Base it on your current social media stats. If you are getting several shares on Twitter, then you can push your other social profiles (Google+, Facebook, Pinterest, etc..) to leverage your overall social campaign. If you’re not really concerned with just one social site, then simply sort the results by total shares.
  • If the site covers general topics in your space, you can be very specific with the results by adding keywords to the search bar (e.g. “content marketing”)
  • See if the post/page is consistently earning links and shares (this is a good signal that the site has an outstanding position in SERPs).


One other tool that I’m very much acquainted with Buzzsumo is its domain alert feature.

The feature allows you to send alerts to your email every time the brand/site was mentioned on other blogs.


You can set the alert by realtime or daily digest (daily digest can save you time, good for productivity, since you can just read all emails once every minute/hour of the day).

You can also use link feature if you want to receive alerts about links generated on other blogs pointing to the domain/site you want to monitor regularly.


I suggest you use the search scope, “links to any page on the domain” so you don’t have to create another alert to monitor the other pages of the domain (in case you use the search scope, “links to the exact url”.

Insights from other brands’ content assets that you can consider for your own campaign:

  • See if your competitors or domains that you regularly monitor are focusing on producing high quality content and earning links or are just building links from other blogs (guest posts) (links generated by your competitors can be tracked using Buzzsumo’s link feature). Replicate their strategies or invest on two activities: high quality content production and active content promotion.
  • To which level of readers are they tailoring their content to? Check out social shares of their content, look at the # of social followers of their sharers and from that, you can determine the level of audience that they target (either common readers or influencers). This is not an absolute metric but a good factor to consider.
  • Identify their most engaged content type. There are times that a blog will have most successful social performance on its video content rather than on other content types (text-based), because it is what the community is interested to consume among all content types.

2. Focusing on author relationships rather than on hosted domains

Marketing is generally focused on relationships. Any type of relationships when built with strong foundation can largely impact one campaign’s results.

So it is important to not just focus on creating a huge list of domains but on investing on relationships with authors/people whom you want to engage with for deals or content partnerships.

If you still don’t have a spreadsheet of authors’ names, you can apply any of the methods to create your own database of authors:

  • Do a Google search for industry personalities (e.g. “authors” OR “journalists” OR “bloggers” “industry”). You will commonly see blog posts curating lists of the best blogs/bloggers in 2014 or previous years. Check if listed blogs still exist and jot them down in your note/sheet.
  • Use Alltop or DMOZ to find popular/authority blogs in your space and identify the owners of those blogs by looking at the site’s branded pages (about us, team us, blog section, etc.).
  • Identify multiple authors of a popular blog (where several contributors are allowed) by using the domain-specific filter of Buzzsumo (


Actionable points to analyze author relationships:

  • Utilize contributed content by authors to spark interests in conversations. Adding the site’s URL (where the author contributed his/her content) to your pitch will signify commonality between you and the other author.
  • See what topics are being discussed by the author on his contributed blogs and niches he’s penetrating (e.g. entreprepreneurship, marketing, startups) so you can use this as your own advantage of widening your content outreach and connecting to other niches’ community as well.
  • Set author alert (Buzzsumo’s feature) to track future posts of the author. Engage with the author by sharing his new posts on social and/or linking to his future content. Letting him know your pre-outreach activities can secure positive response from him.


3. Identifying commonality in social sharing by popular authors or brands

Brands that are connected to each other always have at least one similar attitude or characteristic in terms of sharing popular content and linking to useful and trending posts in the community.

Using social’s commonality can help you identify which posts had been shared by popular authors/brands, which only proves the quality of the content.

Buzzsumo can help you identify the most-shared content in your space, basing it on the common shared post by popular brands. Shared all functionality of Buzzsumo allows you to do that.



Few things to keep in mind in this content analysis approach:

  • Note websites that are not hosted by social profiles you included in the query (shared:@hubspot, @moz, @buzzsumo). Getting exposure on those websites have high amplification rate given that there is a solid community composing of popular brands/authors/influencers in the industry that are ready to share new posts published on those websites.
  • Find other social influencers who’d shared the content (use the view sharers feature). These influencers when engaged can become your potential brand partners/evangelists, so keep an eye on them.
  • Look for potential linkers (use the view backlinks feature). Because content listed in the search results are highly recommended by popular brands or social influencers, the link acquisition rate (in terms of link earning) in the blog where content is published is higher.

4. Tapping engagement signals for press coverage

There are thousands of content managers and outreach specialists that aim to get their brand stories covered on top news sites (whether local or niche-specific). However, there are only a few companies that are able to penetrate the press market because of not being able to create a strategy that will benefit not only their websites but journalists they’re trying to connect with.

Content prospecting and analysis for press coverage is now easy with Buzzsumo. Filtering the results by journalists will help you find top press professionals in your industry. Pro tip: If you are working in the local scene, filter the results by location as well (type in the country or city in the left side of the dashboard).


To find more journalists, type in the domain’s URL in the search bar plus a niche phrase/keyword. In the given example, you can use “link building” to search for more journalists working on WSJ and writing about the same topic.

Engagement activities that you can try out for effective press coverage:

  • Analyze what type of links and which blogs journalists are most commonly sharing on social platforms.
  • Use the commonality function of Buzzsumo (shared:@hubspot. @moz, @buzzsumo) to find posts commonly shared by journalists you’ve found in the dashboard’s search results. You can focus your pitch on what interests your target content amplifiers (journalists) to increase response rate in your outreach campaign.
  • Tweet journalists (with personalization) straight from Buzzsumo’s dashboard.

5. Leveraging topical analysis in a regular basis

Consistently monitoring the changes happening in your industry’s content environment is an effective tactic to improve your brand’s current content strategy.

Using Buzzsumo, you can analyze content in your space and use the gathered data to make decisions that can refine your content marketing campaign.


Notable features of Buzzsumo’s content analysis feature:

  • Average shares by network – helps you to focus on one or two social networks that have high chances of amplifying your future content pieces.
  • Average shares by content type – gives you a more specific overview of what social platforms (by content type) you should really invest your time and effort in content promotion.
  • Total shares by date published – provides you insights on what day(s) you should schedule your social updates and earn the maximum engagement signals for your content.
  • Average shares by content length – you can consider this data when creating your content to ensure higher engagement performance on social sites.
  • Most shared domains by networks – domains in the graph are good to monitor for future link opportunities. Submitting content to those sites can give a boost to your brand’s exposure and social following.
  • Popular topics for content related to “keyword” - you can gear your content creation activity towards these popular topics so you can quickly attract exposure and social shares for your content/brand.
  • Top pieces of content for “keyword” – do a competitive analysis (identifying social sharers and potential linkers) to understand the behavior of your linkers and what type of content is already working effective in your niche.

6. Setting content and link alerts to improve current content strategy

In online marketing, setting email alerts for your campaigns is one of the best strategies to stay up-to-date with industry changes and learning from what works with other brands and related niches.

Getting inspirations from other niches/companies can help you make unique actions that can guarantee results for your brand. You may want to check out this post on SiegeMedia about 10 content creators that you can inspire your content marketing.

One way to constantly seek for inspirations is to set an alert system in your email (monitoring new posts, brand mentions and link opportunities in your space).

Buzzsumo has a keyword/brand alert feature that can help you keep track of content and link opportunities.


Things that you can do with Buzzsumo’s keyword/brand alert:

  • Track targeted keywords and related industry phrases to open up opportunities for link outreach (new posts are more inclined for changes than old/outdated posts – so make sure you perform link request outreach after you’ve tracked new posts).
  • Be broader with keyword monitoring. You can also track entity names and associations to widen your reach. This is effective if you have a content that discussed tools or products in your industry.
  • Don’t forget to find new sites that publish regular roundup posts. Bloggers who’re still building their brands from scratch are willing to commit their time for brand partnerships.

Content analysis can provide great insights for your content marketing campaign which are vital to improve your content assets in terms of link acquisition, social performance and branding.

Other Resources:

If you liked this post, you can subscribe to this blog or follow me on Twitter and Google+.


How to Improve the Value and Volume in Content Marketing


The uprising trend for the term, “content marketing” is inevitable. Perhaps, the primary reason would be the growing benefits of it as the core part of a business’ inbound marketing strategy.

The enabling power to amplify the reach of the brand to its targeted audience is the benefit that I loved the most with content. It almost becomes the business’ automation tool for brand promotion and traffic generation that allows its visitors to tie up to the brand instantly.

Ensuring that the value and volume of content increases over time is a perfect way to enhance content amplification strategy and to stay ahead of the competition given that almost all brands  do content marketing in their space.

Scaling content marketing lies directly on each phase of the content marketing process. Improving the quantity and quality of each element in the phase can positively affect the outcome of each content piece produced by the business.

Here are a few tips to help you get started at scaling your content marketing.

Automate topic discovery

Topic research is a time-consuming task given that it requires an extensive amount of time and energy to digest the market’s needs and align it with the message of the content asset.

However, you can ease the process of finding keywords/topics and at the same time getting assured of its results by using a few handy tools.

First in the list is IFTT. Utilize this tool to receive email updates from sites/blogs that regularly publish thematically-related content assets. Tie IFTT with HARO (use its RSS feed) to generate timely niche-specific news and blog posts right in your inbox.


Buzzsumo is another topic discovery tool that you can also take advantage of. Its filter options allows you to track the most-shared posts in your industry based on the preferred date and content type.

Collaborate with your client’s other departments to get insights about the most common queries your client’s customers asked. Customer inquiries represent the needs of the large portion of the market sector which can strengthen the brand’s mindshare if these inquiries were used as an inspiration for the content.

For small brands, comments from webmasters on their blogs are good opportunities to track questions that your readers want to be answered through your blog posts. Use this plugin created by SEER Interactive to grab all comments on your blog.

Use Content Discovery Scraper List to automate the process of combining content templates with a specific topic (e.g. “The History of Weight Loss”). In almost all industries, this list can be used to get quick inspirations for your blog especially on your site’s first month of content creation.

Start with authors to prospect for more content topics. Use advanced search operators, blog directories and content submission sites to find industry influencers. You can check out this guide for easy influencer prospecting.


Quality is much more evident when two heads are combined to create a great piece of content (ebook, guest contributions, guide, etc..). The reach of co-authored content asset is being amplified by the combined efforts of both parties involved and by their social and blog’s followers.


Shameless plug: I and Moosa will be launching an awesome link building book soon.

Content conversion

Turning your piece into other content formats is a cost-efficient method in content marketing. For low-budgeted marketing campaigns, content conversion maximizes the value of every piece of content which can give you more time and energy in planning for your future content assets.

For video product reviews, you can convert them into “still images” and upload to image sharing sites. Check out this list of image sharing sites.

Turn your highly linked/most visited and/or most shared blog posts to pages. Pages tend to rank higher on search engines than blog posts which can add more search traffic to your site. Use Google Analytics to track the top ten blog posts with the most number of visits, Ahrefs to identify your blog’s top pages and Social plugins for social shares evaluation.

Content sourcing

Content sourcing is placing your content piece on other related websites to increase your brand’s signals on search engines, absorb followers/readers from those sites and build hard to do things that your competitors can’t replicate (i.e. relationships).

If you want to start or have started with regular contributions, then here are some tips to improve the value of your content efforts:

  • Start with those who’ve already linked to you in the post or have shared your posts. There is a higher chance of accepting your submissions from those bloggers since they know the caliber of your content and you have built relationships with them beforehand. Start pitching them by thinking for linking/sharing your content, and then eventually ask if they’re looking for regular columnists.
  • Build a content portfolio on your site so you can link to them from your regular contributions. Your site’s inner pages will then pass its link value to other pages where they had linked to.
  • Set stricter metrics when prospecting for content placement sites. Domain authority (using Mozbar), SE traffic price (SEMRush metric), engagement (blog comments) and social shares are some key considerations of the quality of the pages. Contributions on these highly-valued domains have higher chances of ranking for long tail keywords.
  • Standing out when pitching would really require a solid sample (preferably content published on the client's site - to effectively demonstrate expertise).

These actionable tips came from the one and only, Jason Acidre.

Continuously sharing new industry insights on roundup posts both from closely related and general niches can strengthen your site’s domain authority and influence in your community. Tip: You can use this as an angle when pitching for guest blogs given that this is a proof of your expertise in the field.


Build a solid content team

Continuous improvement on the part of the content workforce is a solid method in scaling content marketing given that the team members are the most important element in content creation.

Kyra Kulk wrote a comprehensive guide on how to develop and maintain a content marketing team. You can check out that post (it’s worth reading!).

Here are some key tips to get you started with running a content marketing team:

  • Set strict editorial guidelines for all content pieces (i.e. no duplication, proper external links to authoritative sources, etc..)
  • Provide training resources to team members to enhance their skills and improve their output. Tip: Get them read at least two blog posts from that are related to content marketing.
  • If you’re not an expert in the industry, then this guide will help you.

Content optimization

Proper optimization of a content piece both for search engines and users helps you win the 50% of the battle. Given that search engines are using relevancy and authority to rank well-optimized pages higher on search results, it is a must to consider to improve the value of your content assets.

Here are a few tips to a proper content optimization:

  • Use keywords in the title, header tags and first 50 words of your content.
  • Include industry-related terms in the context of your content so it will have a better chance to rank for other long tail phrases (learn the concept of latent semantic indexing here).
  • For internal linking, use long-stringed anchor texts to increase their click through rates for the other inner pages of your site. You can also check out this guide about internal linking.
  • For guest contributions, link to your site’s related blog posts to get them receive more referral traffic from guest blogs and improve their rankings on search results.

Strategic content promotion

The 50% success of the battle lies on your brand’s content promotion strategy.

Using other inbound marketing channels will help your content promotion perform better in  terms of gaining new visitors/subscribers and/or potential customers.

One channel that you shouldn’t miss out is email marketing. Combining its power with content marketing is a solid foundation in brand promotion since these two channels can support each other. Content becomes an email generator for potential customers of the brand whereas emails get the content in front of its interested readers.

Bryan Harris from Video Fruit shared a case study on how he got his first 100 email subscribers using ten email strategies. You can check out that post together with this case study on Smart Passive Income blog and with this eCommerce email marketing tips.

Another effective channel to maximize the value of a content piece is social media advertising (i.e. Facebook ads). Matthew Woodward wrote a case study on the different ROIs he got from testing different Facebook campaigns. He emphasized the use of different images to capture clicks from Facebook users (check out the post to learn more).

My most favorite content promotion method is blogger outreach. This enables the content publisher to establish strong relationships with other webmasters (especially when both parties are given the benefit/value).

Outreach Resources:

For more content marketing insights, you can subscribe to this blog (use the subscription box below) or follow me on Twitter and Google+.


Creating and Developing Content Assets Like A Pro

Content assets had been one of the greatest investments of almost all size of brands today. It became such a phenomenon in the industry that everyone wants to have a piece of asset for their site's content development.

However, content marketing is not just about creating content pieces. It’s more on delivering the best value to your target audience. Without including your audience as a contributing factor in your marketing campaign, you would be more likely to lose track with your goals/objectives. Remember that your customers are the reasons why your brand exists in the industry. Therefore, they should be given the top priority in your content marketing campaign.

I’ve seen a lot of improvements in content marketing and how those improvements affect the thinking of many content marketers in delivering a useful and targeted content. This made every phase in the content process looks more challenging than before.

Five Stages of a High Quality Content Development

To surely make the most value out of your content efforts, it’s very important to take every stage in the content creation process as a chance to win over your competitors. This may require strategic planning in those stages to truly provide a reliable and useful content piece for your audience.


In this post, I will share to you actionable tips to help you outrank your competitors with every content piece that you will be creating.


There are several ways to get ideas for your content that are not only catchy to the eyes of your audience but are also seasonal and/or traffic-based keywords (which means that they can give a boost to the traffic of your site if those keywords/ideas are optimized on your content and your content pieces ranked high on search results for those certain keywords).

Let’s get started..

1. Comments on other site’s content

Blog commenting is not only used for link building purposes but also for finding keywords for your content. If you have a list of authority sites in your mind, you may want to visit once in a while to get some ideas.

I’ll get Moz as my example.

Every post on Moz (the main blog) managed to get an average of a hundred comments just the time they were published on the site.

This Whiteboard Friday edition by Michael King received 119 comments which is a good amount of blog comments for one post.


Those comments would give a significant value when looking for content ideas given that every word commented by a blogger could be words/phrases that they may/might be searching for in the search engines.

What I’m gonna do is to find keywords in the comment section that are related to link building, content and branding (because this is my field!).

By using the Find and Replace in Chrome Web Browser, I was able to find phrases that are related to my keywords.




Oh! An expression!

Finding these keywords is not enough. You have to see whether or not they are the most commonly searched terms in your industry. To do this, we can use Google Keyword Planner (for search volume) or Google Trends (for seasonality).

Let’s see the trend of each keyword.


As you can see, the word “great content” seems like a good keyword and the interest for that keyword progresses over time. Gold!

“Amazing content” (though it may not be a seasonal term for now), looking at its seasonality would give us an idea that it might be an interest-rich keyword for content in the future.

And if you’re targeting an audience located in India and USA, those aforementioned content-related terms is a must to consider for your campaign.

Another Tip: Click the box saying, “email me when new comments are posted” right below the post of your target site, this would help you track if there is a new comment on the blog post (you’ll receive a Wordpress email).


2. Authority Sites through RSS Feeds

Competitive research will never be excluded in every marketing campaign of SEO practitioners given that it would help them identify their strengths and weaknesses as brands which are necessary to bring those campaigns into success.

Determining what authority sites are doing with their blogs based on the content they’re publishing would give you a feel of what you can also do for your content strategy (outranking them with better content than they have).

If you still don’t have any authority site in your list (perhaps, you’re new to the industry), you can use this tool to look for websites that have a large number of subscribers. The reason you want to consider the number of subscribers when finding authority sites is that most of the time, those websites with a large amount of subscribers managed to build a community for their brands. This community could get them share their content on social and provide useful insights (which is commonly about their offerings) in the comment section of their blogs.

Type in your keyword in the search bar of the tool and it will give you a list of websites that are ranked according to the number of subscribers. Use Feedly to get those sites on track. Once in a while, visit those authority sites, read their content pieces and analyze how they create content (based on content format, concept, posting frequency, etc…).



You can check out this huge list of free link building tools to find more link prospects.

3. Repurpose other people’s content

Most of the time, posts that get a lot of attention are those content that are just repurposed from another content (made by them or other brands). This would save you time and money especially if you’re tight with your budget.

Repurposing blog posts to UGC content pieces is a good strategy especially if the original content garnered several shares/links. Outreaching to the linkers/sharers of the original version would yield much better results in terms of outreach response rates.


Original content


Repurposed content

4. Keyword-rich URLs

Authority sites don’t rank easily without optimizing their pages for search (unless they’ve been in the webspace for over 2 years or so). For those sites that are new in the industry (6 months to 2 years) but tend to get  to the top spots of search results for targeted keywords, there must be some on-page optimization that they are doing for their pages.

Let’s take Kaiserthesage as my example (do you still wonder why I always link to him?).

By simply looking at each url of every page, you have an idea of what keyword the webmaster is trying to rank for that page.


Or you can use Ahrefs to find their top pages (where you can see their keyword-rich URLs). Click on the top pages.



5. Anchor texts of referring domains of your competitors’ content

If you’re tired of searching for an idea that doesn’t have a potential to gain continuous traffic to your site (through search), you should make some analysis of your competitor’s backlink profile. You won’t be getting the list of referring domains that linked to your competitor’s site/page (to reach out and get the same types of links). Instead, you will only look at the anchor texts that your competitor’s referring domains used to link to your competitor’s page.



Get those anchor texts and put them in a spreadsheet. Use your keyword tool to identify which of them could be considered gold for search volume.

6. Ultimate Industry Guides

Not all industry guides are perfect guides. Every portion in the guide would support the main subject/theme of the content. However, those portions are just descriptions, which means that they are not so detailed (which is a good content idea that you can use for your own content piece).

Let’s give an example.


There are portions in this industry guide that are not so detailed but when you see it in the overall view, it is a comprehensive and useful content. Use those portions to create another content piece (not necessarily be an industry guide, could be visuals) but ensure that the content piece is specifically optimize for the keyword you’re looking at.


7. FAQs

You’re familiar with this. I’m sure a lot of brands have their Frequently Ask Questions page to better serve their customers by answering their most common questions. This would help the brand to know any problems that their customers might be experiencing when they use their products (questions that are not answered or solved by their FAQs page).


FAQ pages could also be used for content ideation. What you will do is to get all the listed questions, place them all in a spreadsheet and take each one of them into Google search (don’t put all the phrases; pick up those related terms in the question).

If there is any page that is already targeting those questions, you could put another phrase in Google search until you find one that has not yet been targeted by someone.

8. Dissect Google+ Hangout videos

You will not strip the video into shorter ones but you want to know what ideas/insights have been discussed in the hangout that can be covered in a blog post (or any other content format).

Listen to the hangout video (it would be great if you could listen to a group interview). There are tons of ideas that are accidentally shared by industry experts (they could just say anything that is sometimes not specifically pointing to the topic they’re discussing about).

List those points in the spreadsheet and get back to the list once you’re done with the content ideation.

9. Two seemingly-irrelevant but relevant topics

Connections are what would make your content looks more natural and appealing to your readers. You could connect two seemingly-unrelated topics and turn that combined idea into a blog post.

You might need a thorough research to make this thing works! It would take time and effort to create awesome piece like this.


Imagine if you can create several pieces like this (related to your industry terms), you might be surprised by how many people would link to your content or at least share it to their peers.

10.  Niche-related communities

There is at least one community related to your field that could be a useful resource for your content development assets. Use Google search to find at least one (inurl:forum + “your industry”) and identify if that is really awesome (users participate well and not spammy).

Use the intext:query to find niche-specific phrase/ideas.

Try this one: intext:your keyword +

You should only use one word (your main keyword) to find relevant ideas in the forum.



As you can see, there are tons of ideas that you could use to develop your own content. Use again your preferred keyword tool to get the highest search volume and use your personal judgment on which keyword you’ll be using for your own content.

11. Anchor texts of linking domains to your site.

You can’t control the anchor texts that other webmasters are using to link to you (unless you’re the one who approach them about those link opportunities). They might be using phrases/keywords which are uncommon to you but related to your industry terms.

This is great if you have that list of anchor texts that your linkers link to you. However, you can use those texts to create a solid content that matches to each of the phrase. Simply, find a phrase you have not optimized yet for your site. Create a page targeting that phrase/keyword and build links to it (just like what you did for your site’s other pages).

12. Branded link mentions.

You may be tracking every site/page that linked to your website. If you’re already doing this for link building purposes, make sure you do it also for your content strategy. Those webmasters (those who linked to you) have reasons why they did that linking. If you will know their reasons of linking to you, you can have good partnership/relationships with them. Who knows? They might collaborate with you to create an awesome content piece.

You could also interview the person who linked to you (especially if that is a customer). Ask him what pushes him to give credit or mention your brand on his blog/page. Incentivize him to encourage him to talk more about you. Interviewing that person would improve your site’s performance given that people would like to know the feedback(s) from the users of your product.

Remember that you don’t want to make the content be a self-promotional one. Add some twists in it (like asking the person, “Give me some experiences in using the product that almost pushes you to stop using it?”

People love brands that are transparent with their situations/offerings as this would prove how they truly value their customers.

13.  Interview speakers of upcoming webinars/events.

If you’re looking for an easy content piece, this one is good for you. The only thing that you need is to do is to make a list of events (webinar/conference/seminar) that people in your community (local) is so excited to participate in. Gather all the details about each event like the names of the speakers, location and other important details that could help your content (if you’re using this as an angle) to be detailed and useful for your followers.

I wrote a piece of content a few weeks ago about a conference that will be held here in the Philippines. Review that post on how I use event details to make the post more valuable to my local followers.

14.  Product Reviews

You have a product and you got product reviews in the past. You can use that to make an awesome content piece for your brand.

Here is what you can do.

Look at the sites (your own website if you allow ratings/reviews for each of your product or product review sites where your product had been mentioned). Some websites allow you to sort reviews based on ratings so you can get the most value out of those comments/reviews. Check industy-related terms that people had used in their comments. Those terms is what you’ll be using for your content piece given that those are informational keywords (people are using those phrases in their searches).


15. Intext Query

You’re probably familiar with this query. You can use this to find keywords that are placed on any sites (that you should be analyzing as to the content format).

To get the best content ideas from sites that you’re not almost familiar with, don’t add any specific website to this query. Just use the plain query, like this: intext:”financial calculator”.

The reason for doing this is that you want to see all the pages where that keyword/phrase has been mentioned. You will probably see the top pages ranking for that keyword (most of the time, those are authority sites in your industry). In my opinion, you can’t get much value from those pages (as they already had built an authority in the space). You want pages that are still new but are authoritative already in terms of followers/readers and analyze what they did to create a page targeting that keyword.

Click on the lower pages (page 7 or higher) to see how are those sites use that keyword in their content assets.


16. Ask someone about your brand through email or social.

Know what captivates your readers’ interest by asking questions to them. You may have not known they’re waiting for you to reach out and ask their content suggestions. This is one of the most effective ways to get content ideas as those customers/readers/followers is part of the group (target audience) that you’re trying to please with your content. If one of them replies and suggest one idea for your content, don’t ignore him. He might also suggest a content format (infographic, blog post, etc..) that you had never done before for your brand which can make a significant difference to what your site is already doing for them.

17. Use tools to organize your content.

I have Mindmeister in my mobile phone which I use to organize my content ideas and add more to it as I think another idea. The best content ideas that I had for my recent posts came from nowhere. When I’m not facing at my computer, those ideas pumped up!

You can try this technique. It might work for you also.

Another tool that you can also use is wordcloud. This will help you see the common keyword/phrase and some combined thoughts that you can use for your content.


Sixty-five percent of the respondents in the survey conducted by the team of Colleen Jones say that web is an unreliable source.

But there’s still some (45%) who’re looking for sources from web for their own research/content. The reason is that people go to web to get true help or advice. So if you want to get the most value out of your content, you have to consider the credibility of your sources/references which you will use to point out facts/info/data that are relevant to the topic/subject of your content piece.

Aside from what I mentioned in this post about attributes/characteristics that I consider valuable factors when looking for resources for content, credibility should also be taken into consideration.

Why do you have to look for credible sources?

Most often than not, people get confused with the content they searched on the web given that the cited sources are not really credible. The sources were outdated and they don’t really support the main point that the content wants to convey.

This is something that you should be looking at when looking for credible sources.

Now let’s know what factors that would make the source(s) credible (added info to what I mentioned in that post about content resources)

  • It has a distinct voice. When the content publisher of that source says something, everyone listens to him given that he has proven his authority and influence to his audience. So if you’re looking for credible sources, determine if they have distinct voices (or personality). Does their audience agree with their saying/thoughts? Does the brand owner get several complaints rather than compliments/praises?
  • It makes a clear point. The source should only give emphasis on one subject. I haven’t seen any content piece that already tackles all the terms in the industry. There are pieces that managed to do that (ultimate guides) but most of the time, there’s one topic that the content asset is specifically talking about. Sources are credible when they managed to show off their expertise through those sources (pointing only to one topic).
  • It is useful. As you always get the most useful sources, you enable your content to become more credible in the eyes of your audience (users will learn much from your content and to its sources). This would give them a reason to come back to your site once in a while (to read/consume your content).
  • It guides you to the next step. A source always guides to your next step of learning. If your source does not do it for you, it will not also guide your users. Make sure that you are satisfied first with the value that you’re getting from your sources before enticing others to be satisfied with your content. Otherwise, your users will not read those sources for additional knowledge.

Note: Not because it ranks in one of the top five spots in the search results for the target keyword doesn’t mean it is a credible source.

Here are a few ways to get sources for your content:

  • Use this tool to find industry-related sources/references. Use this as your own advantage to identify which of them could pass credibility and value to your content. Data-driven content is a good source if the content publisher provides source documents of their content.
  • Expert’s insights/advices. Get help from people who know their stuff really well. This post by Rohit Palit is a good example of this. Below that page, there is a section that allows experts to share their own insights about the topic.

Indeed, research takes time. To maximize your research efforts, ensure that you only get credible and relevant sources for your content.

Other Resource:

6 Ways to Find Data to Support Your Content

Conceptual Framework

All the data/sources should be gathered at one place. This phase, “Conceptual Framework” would ensure that your content has a logical flow of information.

One of the mistakes of every blogger or content publisher is gathering all the data at one place without even arranging every single thought that they collected. This would look like a scratch paper (scattered ideas).

Note: There’s no rule in the method of outlining your ideas. Use your own if you already have one.

But here are some tools (they’re the common, ha!) that you can try to make your ideas flow smoothly within your content:

  • Excel Spreadsheet. One way to organize your ideas is using an excel spreadsheet. Make sure that you add a column for “what is lacking” to take down notes on what is lacking in your resources so you can add insights/hooks to it to improve the context of your content.
  • Problem-to-Recommedation Table. This an effective tool to use when you’re creating a guide (how-to) that is focused on helping your target audience solve their own problems. Use this spreadsheet to list down all those problems and take down notes for recommendations.
  • Visualization. It’s easy to create a content when you can see the whole picture of it. Visualization allows you to do this by picking up the main principles/ideas and visualize them in a good format.


  • Basic Outline. Use your document tool for this one (e.g. Microsoft Word).Here’s an example of a basic outline.



I already covered this phase in my post about content promotion. But for additional tips, here are some that you can apply for your content piece.

  • Based on the list of anchor texts you’ve gathered earlier, pick up the best ones and use it to optimize your content. Additionally, you can use this query: ( inanchor:content) to find pages where your competitor used anchor texts related to your industry terms.

Make sure that you strategically use those anchor texts to ensure that you’re also passing value to your site’s other content assets. You can also use those anchor texts for your content distribution efforts like guest posts.

  • Optimize the page with the basic on-page SEO. Putting your keyword at the page’s title tag, H1 and at the first sentence of your page would help your page to rank high on SERPs.

It’s also best to use the exact keyword at the first place of your title (there’s an added factor for rankings when you use this).


  • Link to your site’s other content assets (especially to your money pages or your top converting pages). Use Google Analytics to find your top converting pages.

You can link to those pages strategically when you optimize your future content assets.

The most common mistake of webmasters is the use of generic words (e.g. click here) as anchor texts for their content. Though you don’t want to use your exact match anchor texts (so as not to have anchor text over optimization), the use of generic words could be replaced by using your alternatives (partial match, long-stringed, etc..) which is more powerful to use than generic words.

  • Don’t worry about keyword density. Focus more on getting links for your content. As long as your keywords are positioned in the right spots (title, h1, first sentence) of your content, you don’t have to make an effort counting how many times you use that keyword alongside your page.

Here is a cool video by Brian Dean about the upside down guest post (where you can get tips on how to optimize your page for search engines and users).

Content Placement

Reminder: There’s no rule in determining where to place your content (on your site or other’s site(s) – guest posts).

But here are a few tips by Moosa Hermani on how to determine if the site (where you will place your guest post on) matches to your brand.

“I always keep few things in mind when reaching out to any place (for guest post or my content)” – M.Hemani

  • Is my audience there?
  • Do they agree my core principles (for instance I do not like Google's idea of hiding keyword data in GA. If there is a great website who have an opinion that is negative to this then I probably will drop the idea of placing my content there as this differs my ideology)
  • Do they have a positive name in the market?
  • DA (obviously)
  • Will I be able to grab some traffic and make them my continuous reader?

Using this list of guidelines when identifying the right site/blog to place your content would help you get the most value of your content distribution efforts.

Other Resources:


Strategic planning is necessary to every marketing campaign (the same goes with your content marketing). If you perform really well for each phase (ideation to content placement), you’ll be surprised that you almost win half of the battle. The other half is obviously promoting your content.

Image Credit: 1, 2, 3

 If you're looking for high quality links to support your content and grow your business, get in touch with us for effective link building services


How to Find Resources for Your Content

I found many content marketers fail in the researching activity of their content strategy because too often, they just rely on this iterative process: keyword research, identifying a topic and setting up to write a 500-word article.

Though the aforementioned activities are obviously essential in content creation, a thorough research about a certain topic is one of the overlooked steps in content marketing. Research, if not carefully done, can result to poor quality content and negative user experience.

Acquiring resources and/or ideas to come up with a concrete concept or main point for the content is a major part in content research. Though this requires human effort, time and creativity, collecting useful resources/references would be a simple task for team members and/or those involve in the content creation (freelance writers, graphic designers, etc..) given that, they can easily get help from each other if there are some parts of the activity that are not clear to them.


Here are some guidelines that I personally follow when finding resources for my content.

  • Topical relevance of the resource to the content (e.g. theme).
  • Contains fresh and unique ideas/concepts (e.g. market trends)
  • Potentiality to solve industry issues/problems (e.g. how-to’s)

I listed down seven ways on how you can find valuable and relevant resources for your content.

1. Industry Guides

This is my first in the list, seeing industry guides are one of the best sources to find insights for your content because most brands/sites have already done extensive research to create this type of content piece, which in my opinion can give credibility to your content.

One thing that I also love with industry guides is that you can get insights of what form of content you can create for your own site. For instance, I found this “100 Content Marketing Examples” by CMI where they managed to collect great examples of branded content and created one solid industry guide. Though at first glance, you’ll not see bullet points that would tell you how to create each content piece. But by taking time to read at least five of the examples, you’ll have an idea that insightful answers from top brand owners would make your content piece credible in the eyes of your targeted audience. (This brought me into an idea of creating my first group interview – The 33 Creative Ideas from Content Creators.

How to find industry guides?

Doing a Google search will give you a list of industry guides that you can start reading and get data from them.

Use the following queries:

filetype:pdf + “your keyword”

filetype:ppt + “you keyword”

filetype:xls + “your keyword”

top industry guides + “your keyword” industry-guides-pdfs

2. .Edu libraries

Academic studies/research can be found on online libraries. By typing this search query ( + “libraries” + “your keyword”), you’ll find educational websites that have online libraries where studies by professors, students and by those persons involved in the community, can be seen.

.edu libraries

3. Community Discussions

Not all resources need to be in good formats (PDFs, PPTs), some are just texts (sentence/paragraph) which are insights from experts who participate in comment sections of popular blogs or community threads (e.g. forums).

Let’s first try the comment section.

Comment sections

If you have a list of authority sites in mind that have decent amount of comments in their blog posts, you can use them to find resources for your content.

You can use this search query: site:domain + intext:http://www + “your keyword” to find pages where your keyword is mentioned. With the intext query (intext:http://www), there are two types of pages that will come up in the search results:

  • Pages where the author cited URLs (his own content or other site’s content) which he thinks are relevant to the topic.
  • Pages where a person comments and include URLs of pages which he thinks can add value to the discussion.

The URLs in the second type of page are resources listed by active bloggers in the community of the website you typed in.



Here are the comments in one blog post written by Peter Attia.


There are people who are active in contributing insights in the comment sections of popular blogs. A good example of a blogger who enjoys leaving comments on authority blogs like Moz is Gianluca Florelli. One thing that I admire him is he actually put resources in his comments by adding URLs.

I know that there’s someone in your industry who is so active in blog commenting like Gianluca. You should only find that person.

Anyway, if you want to find URLs listed by an active blogger, add his/her name in the search query I mentioned above. + intext:http://www. + "gianluca"

Knowing the active people in your industry will help you in your content research given that they’re not only adding comments but also including resources which can be relevant and valuable to the content you’re researching for.

Forum Threads

Using search queries like inurl:/forums+ “your keyword” will give you a list of pages with plain forum threads (threads where you can’t get much value from). By adding some commonly-used words like “advices” can yield to better results.

Use this query: inurl:/forums OR inurl:/thread + intext:http://www. + advices + "your keyword"


If you’re a member of a forum site (e.g., you can just type this query in Google search. + intext:http://www. + "your keyword" to find threads where your keyword is mentioned. (Some sites require you to login first before you see the forum thread).


If you’re looking for resources for your content related to inbound marketing, why not use as your advantage? There are tons of resources that are shared daily on Inbound.

Discussions are what make the site more valuable than other IM sites given that experts freely give their opinions about a particular topic which can be used as a reference for your content piece.

Look at how Matthew Barby did in his post - Why Local Businesses Don't Need Big Budgets for Their Content Marketing. He mentioned in his post the discussion he started on  where he managed to get insights from experts about the topic, content marketing.

Asking people in your community about a certain issue can be your first initiative to get plenty of content ideas.

These search queries may help you a lot if you’re working in the Internet Marketing space:

  • + “your keyword" + "?”
  • + intext:www + "your keyword" + "?"  (Use this if you want to see discussions that contain URLs on the side).

4. Round-up Posts

There may be at least one person in your industry who do round-up posts on his blog in a regular basis (weekly/monthly). Find that person. You don’t even know that he always curate lists of awesome resources.

Do a Google search to find those round-up pages. Use the following search queries:

“weekly round-up” + “your keyword”

“round-up” + “your keyword”

“mash-up” + “your keyword”

5. Social

I bet you know this technique, but there are still some secrets that I want to share with you about finding resources using social networks that you may or may not know about.


Brands that have online accounts like Facebook share two types of content: their own content and others’ content. Use this as you own advantage to get resources from those brands.

Like their page. If you are active on your Facebook account, you can see their posts on their wall. Include those posts in your list of resources.


Have you tried using Facebook notes for any of your content strategy? There are some Facebook notes that are insightful; you just have to pick the best ones.

Use this search queries to find those notes: +  “your keyword” + "how to" + “your keyword”


Twitter search is one of my coolest techniques to find recent and awesome picks of content. I type each of the following search term to find content resources:

"awesome post" “your keyword”

“nice post” “your keyword”

“solid post” “your keyword”

“good read” “your keyword”

“thanks for sharing” “your keyword”

You’ll notice that I include in the keyword expressions that are most commonly added  by people when they tweet someone’s content. Influencers always do that. They add a short phrase that explains how they appreciate the content.

Tweets about "good read linkbuilding"

6. Slide Presentations

Oftentimes, industry influencers repurpose their article to a slide presentation where people can easily grasp every thought that they’re telling to their audience. This can be a big help for you especially if you want to gain knowledge from an influencer who talked in a conference in which you did not participate in (due to location conflict, low budget and other reasons…)

Slideshare is my top priority when looking for awesome slide presentations. When I search for a term, I filter the results by changing the time frame based on the content that I’m researching about. If the content is timely and it needs an updated resource, you can adjust your results by the filter option (Last 7days)


The good thing with Slideshare is you can directly save the presentation by clicking its “Save” button. This can help you collect enough resources for your future content without going back over and over again to your first research.

Be on the radar of those influencers whom you think can present topics with branding. Follow them on their social accounts and let them know that their content piece is one of your resources (tip for relationship building).

This leads us to our last method of finding resources..

7. Tips/Insights from Influencers

One of the key techniques to make your content credible and epic is getting insights from industry experts. They in this case, can become your brand advocates if you’ve setup relationship with them at the start of your marketing campaign.

The first key point that I’d like to emphasize is relationship building. This matters in every aspect of content marketing including content research. It’s easy to get answers to a question you’ve sent to an expert who knows you already than sending a cold email to a stranger. This will make your research easier and faster than the usual.

Note: Give attribution to the person you get an answer from.

Let’s move on..

How I get resources from industry experts?

  • Interviews. Search in Google the name of an industry expert. You’ll see interviews where he participated in and most of the time, they share their best secrets during their interviews – gold! You can also type in this query: “interview with” + “Name” to find more interviews.
  • Subscribe to their blogs. If they write epic posts, you surely want to get resources from them. Add their blogs on Feedly so you can track if they release a new content piece on their sites.
  • Follow them on Twitter. Influencers are active on this social platform. If they’ve read a good content, they immediately share it on Twitter. Making a list of top influencers can help you track their behavior and easily see what type of content they share in public.



If you still don’t have a list of influencers, start with using Followerwonk. Use your niche as a keyword and sort the results by social authority (you want influencers who have strong social following so they can help you promote your content).



  • Guest Posts. I believed influencers don’t write low quality guest posts. Even if they’re not writing for their own blogs, they give effort to create unique posts for someone’s blog which are also worthy of being shared and linked to same with their own posts.

Use this search query to find your influencers’ guest posts: inpostauthor:Name


Or try Allmytweets to find all your influencer’s tweets. The advantage of using this is that you can track all their guest posts given that they always tweet their content. Some of the articles they contributed to other blogs may not be attributed to them as authors (Google Authorship).



List of resources is the foundation of your content research. Creating it for your own content doesn’t require a huge budget to perform. There are free web resources that everyone like you can access. Some are already mentioned on this post. Try each of them to get tons of resources and create epic content for your site!

 If you liked this post, kindly share it to your circles/networks and follow me on twitter @venchito14.