how to create link assets boring niches

How to Create Link Assets in Boring Niches

The reality is not all industries are fun to create content with.

There are what we call "boring industries" that you won't take much pride in content creation and promotion.

But that's just because you find it boring doesn't mean there's no way to pursue linkable asset creation.

how to create link assets boring niches

 

In this post, we'll discuss three ways to create link assets in boring industries.

1. Generate Safety-Focused Content Ideas

Topics on safety have never been more linkable than ever before. Particularly, in this Covid-19 season when people are experiencing tough times, producing content for safety can help your site earn natural links.

Start generating safety resources, including MSDS.

Material safety data sheets (MSDS) are documents that contain information on the potential hazards (health, fire, reactivity, and environmental) and how to work safely with the chemical product.

These may be a little bit industrial or too technical as you think, but safety-focused content just like this can generate tons of links.

Another way is to tap the safety needs of your target audience.

Safety needs, this pertains to four types:

  • Financial
  • Emotional
  • Physical
  • Social

Depending on your industry, you can think of ways on how to create content that gives information on any of the four safety needs.

By simply using common sense, you can think of ways on how to generate content ideas quickly.

Lift Maintenance Example

For example, if you're working on a "lift maintenance" — social safety is of top priority.

A content that answers "what to do you do if you go to get in an elevator but see someone else is already in it?.

An even shorter version of link asset would be this: "Social Distancing Inside an Elevator".

Insurance Example

Another example is the insurance space.

Any information to help a specific group of people stays financially safe during economic hardships is a great content idea.

Start thinking of ways on how to teach people with saving, making, and spending money. By looking at financial safety as your main agenda for link assets, you can quickly generate ideas for yourself.

Learn from highly linkable assets in boring industries.

You don't have to reinvent the wheel all the time. Find content pieces that have gained massive links in the past — to give you some inspiration as to what format of content works.

Here is a good example of an interactive guide on home protection. It deserves the title, "ultimate guide", as the link asset covers information in a very visually appealing manner.

home protection guide

home protection guide 2

 

By looking at what other successful content creators in their respective industries, you can replicate some formats and methods of creating content and apply it contextually to your own brand.

2. Appeal to Educators

The best way to build edu backlinks is to appeal your content to educators.

Educators are looking for link assets for targeted audiences, including:

  • Comprehensive cheatsheets
  • Job-seeking guides for students soon to be working in your niche
  • Faculty member discounts and deals
  • Research-driven piece featuring educators and practitioners

By building link assets targeted to students, faculties, and expert practitioners in the academe, you'll get chances of creating backlinks from high trusted websites — particularly, from .edu websites.

libguides keyword search results

You can proceed to find resource pages that fit your link assets. Reach out to them and share them with your content piece. There are many library guides on different subjects that will be niche-relevant to your space.

You can check out these guides on broken link building and resource page link building to learn more on how to leverage links from resource pages.

You can also collaborate with current contributors to edu blog sections. These are regular writers for the edu blogs that are giving out information for their readers.

northeastern university edu blog

By learning about their writings, you can identify if they're externally linking to references outside their own webpages. This way, you know if you have chances of getting editorial links from their future content.

Start reaching out to them and share the link of your link asset.

For example, this energy plan comparison website produced an animated guide to the science of wind turbines.

save on energy guide

save on energy guide 2

Because of its design and well-meaning technical information, it got links from edu blogs — increasing the visibility of the content to its intended readers.

3. Develop Newsworthy Data-Driven Content

If you think your industry is boring, why not check out some data available online and see how you can turn them into amazing content pieces?

Here is a list of data sources you look upon some information relevant to your brand.

list of data sources

You can also learn from how other data-driven content has been putting information out there and to make your link building campaigns more effective.

villain hideouts infographic

Going back to our previous example of a lift maintenance company, you can apply the same concept.

You can research on interesting lifting things and compare them in apples to apples way. Design the piece with styles to make it more attractive to content consumers.

Always make sure you do some research first for any data you'll be putting out on your blog. That may be apparent, but I find content creators lacking the diligence to sift through information — leading to mediocre content work.

Your Niche May Be Boring But Don't Be a Boring Content Creator

Pursue excellent content creation despite the lack of energy and creativity to find "fun" in creating link assets.

What I've shown you earlier may give you insights into what type of content will best work for your industry. Be more diligent in tapping existing linkable markets. It's one of the best ways to start your link campaign for a boring industry.

Start with that. Learn from other brands that have successfully produced high performing link assets.


content inventory

How to Use Content Inventory For Effective Link Building

Content production may reach a limit where resources are maxed out. This is when you need to look at your current content inventory and see which content assets can be reformatted, reproduced, or repromoted. 

content inventory

Whatever action you choose, your refreshed content will be of great use to gather more eyeballs in the form of social shares and backlinks.

 

What is a Content Inventory

Patrick Hathaway of URL Profiler defined content inventory as:

“A content inventory is a complete listing of every page on your website, with associated meta information and metrics, which allows you to make both general and specific evaluations of your website content.”

Essentially, content inventory gives you the exact data of which page to consider for repurposing.

You don't want to waste any resources you've exerted before for a given content asset. You take the time to see them again and use for current content marketing and link building campaign.

How to Use Content Inventory for Link Building

Here are some tips to get the most out of your resources when assessing the content inventory for link acquisition.

1. Identify content archives worthy of updates

Look for any pages that are either high-performing in terms of content engagements (links, shares, traffic, etc..) or under-performing — ones that may need some updates to be relevant for current topics.

You can use a variety of tools below to help you generate quick data of your webpages:

And here are some tutorial videos to get you started with those tools.

Once you have a list of pages at hand, take a look and see which are relevant content

Generally, those are pages that would need more updating to match current events. For example, in today's Coronavirus situation, which pages would be resonating with your target people?

Are there are any evergreen topics about cleanliness, helping people in need, remote work, positivity, and parenting at home?

2. Dig into pages for BLB promotion

If you're active with producing linkable assets to build your brand authority, you're likely to have several content pieces in your content inventory.

Those linkable assets may include resource guides that have experienced one phase of promotion, either through simple linker outreach or broken link building type of activity.

what is a resource page

Can you promote a resource guide to new groups of linkers? Remember, there are new industry curators who have not been part of your first round of content promotion.

Start gathering new link prospects for your resource page. Add them to your existing list of linkers.

citation labs platform

Then do the necessary steps to do some outreach.

Seek to do have a second round of outreach for your past linkers who didn't respond to your initial pitch—reconnecting after a few months to see if they're able to link to your resource content.

Sidenote: During this Coronavirus crisis, people are likely to respond to resource page requests given most (if not all) are working from home and have more time and means to edit webpages.

Another way to increase your link placements for a broken link building outreach is to think of angles that will resonate with your audience — tapping the current events.

For example, instead of sharing your parents' guide to getting kids to sleep better, why not consider an outreach angle that focuses on more activities like bedtime stories — helping parents to engage with their kids better.

By looking at your past resource guides that have garnered links, you'll be able to strategize ways to repromote them for other rounds of broken link outreach.

3. Generate ideas for future content pieces

Another advantage of taking a content inventory is you're able to spot topics that have resonated with your audience.

This means that your target audience has seen your content relevant to theirs and find it useful to what they are currently doing.

Essentially, you want to look for niche ideas that don't just capture their audience but have a lasting impact in solving their needs. The higher the contribution factor your linkable assets has to them, the more it generates value. Thus, it gives your content piece more chances of earning links. 

Look at your past content pages. You can use Ahrefs to find highly linkable content assets. See from a link builder perspective which piece has generated a good number of organic links.

ahrefs content inventory

Are there any topics that keep on getting traction from time to time? Is there seasonality with the titles of your assets?

You may even search for those linked to your pages. And analyze how people link to your piece. Did they reference it to support their claims or information? Are those references can be repeated to other groups of linkers?

4. Build internal links from top linking pages

Internal links are as important as inbound links.

Identify pages that can earn links on their own. Start internally link to them from pages that need more link equity to boost their search visibility.

5. Match old content to current search strings

What separates a highly successful outreach campaign from a mediocre one is the ability to match content to search strings of people are using to find what they need.

Instead of searching for potential linkers with common search strings like "parenting tips" to find blogs whom you can reach out to for links. Use "parenting at home"-like key strings to match and serve the needs of people of today's current event where parents are at home.

google parenting at home tips

Further Resources:

Put Old Assets to Good Use

Having a regular audit of your content inventory is essential to build momentum with your content marketing and link building campaigns. Take your resources to good use by repurposing assets and/or repromoting them to targeted audiences.


how to become a content creator

How to Become a Content Creator

Content marketing has grown its importance over the past couple of years in the entire digital marketing field.

Its proven efficiency in improving thought leadership for brands as well as demonstrating expertise for online personalities has been more of a need than a want today.

There are increased demands for content creators to deliver various types of content for online audiences — bringing more jobs to more people. The above quality of work like in any industry lures more pay and career opportunities.

This leads us to the question, "how to become a successful content creator?".

how to become a content creator

A little disclaimer here: the tips that I'll be sharing below are driven from my experience and from experiences of content creators I've been following online and have mentored me in this area of content marketing — content creation.

Before we answer the question "how to become a successful content creator?", let us first define what a content creator is.

 

What is a Content Creator?

A content creator produces material for a target audience that serves both a user purpose — entertainment or educational, and a content marketing purpose — generating brand awareness, product/service purchase or brand loyalty. The content he or she produces takes many forms including blog posts, videos, visuals, and audio.

How to Become a Successful Content Creator?

There is no one surefire formula in achieving success as a content creator. You can't box content creation with limited ideas. However, there are certain principles and habits you can employ and adapt to your context in order to achieve the results you want for your content.

Let's start.

1. Get updated about the industry

Whether you are creating content for your own blog or for a brand you're employed with, reading the latest industry updates gives you an advantage.

By knowing what is currently happening in your industry, you can take things right into perspective, which helps in putting more insights into your content piece.

With stored knowledge, you can provide a different angle about the topic you're publishing — a twist that kills boredom for your readers.

Getting updated with industry news allows you to see new brands and new personalities you can also collaborate with for future content creation initiatives.

One way to put this into a habit is to use a tool to save articles for later reading or use. Rather than trying to squeeze time for reading when you're focused on a big task, why not use a tool to save articles you just stumbled upon. This saves you a couple of wasted unfocused hours.

You can use Pocket to save articles and pages you want later for viewing.

When finding activities to become productive, you can check your Pocket over the phone. Without too much time consuming, you get things done as a content creator.

2. Produce content regularly

Whether your piece is a video, audio (e.g. podcast), or text-based (article), be consistent in your production.

The way to achieve better quality in your output is to produce more content.

By consistent content production, you see points of improvement as you assess each one of them after the production (even during its distribution or promotion phases). You see how to make it better through the feedback of your consumers — readers or followers.

Quality control is essential in content creation and can be done more effectively if there is a good number of content pieces produced daily. Always strive for more content assets without sacrificing quality.

As a content creator, there are times when you feel like you can't publish any more pieces. That's when you need the inspiration to push you through.

Here are some materials that can inspire you to produce content pieces regularly:

Sidenote: During the Coronavirus, here are some good reads to help you with your content strategy: SiegeMedia's content strategy during coronavirus, and Moz' content ideas guide for every niche (what readers want during Covid-19).

Further Resources:

3. Curate content

Content anxiety is common to content creators. It happens due to the pressure of putting out too much content to fulfill editorial calendars of blogs. To overcome this type of anxiety means that you follow your content schedules without sacrificing the quality of output.

One way to fight against content anxiety is through content curation.

Content curation is the process of organizing and presenting outside content in a new, meaningful way.

Essentially, you are banking on other people's published content. Organize them to provide easy references and easy consumption to your readers.

You can start content curation by following brands and thought leaders in your industry with solid content assets.

You'll be able to find patterns of topics they produce that may be of relevance to current happenings in your niche. Curate them in a way that follows a content idea.

content curation example

By excelling in content curation, you don't have to cram with both quantity and quality of content.

4. Consider other content formats.

A content creator isn't only fixated on writers. Content creators can be podcasters, videographers, and graphic artists too. They produce different types of content but aim for the same purpose for the brand or site they're involved in.

The key to gaining more awareness of your brand is to tap other content formats that best suit your audience. If you're a writer, try and invest in producing audio content like podcasts. For example, have your written tutorials be recorded on videos to provide additional learning material to your text-based piece.

Understand the learning styles of your audience. Go to places where they normally engage in. You can use Reddit to see for what content format resonates more with your community.

subreddit cool guides

5. Invest in building your reputation and relationships

Regardless of whether you're working as an in-house or agency marketer or a freelance content producer, it is essential to build your reputation online.

The easiest way to build your authority is to participate in online community discussions, where you think you can provide people with your expertise.

Answer niche-relevant questions on the forum and on community sites like Quora. You can use Ahrefs to discover specific questions that are constantly receiving visits from people. Simply reverse engineer by plugging in Quora website and go to organic keywords

ahrefs quora organic keywords

Start connecting with other content creators and thought leaders in your space. Build authentic relationships. You may never which one of them can help you further advance your career in the future.

Seek Continuous Improvement

Definitely there are other more principles, ideas, and methodologies to become a successful content creator in today's time.

However, one that is foundational is to seek continuous improvement. It's a never-ending process to know what works in content creation and how to effectively distribute those assets to other places.


link building home gardening

Content Creation and Link Building For Home Gardening Websites

Starting your own home gardening website is never easy. You look for topic ideas that your readers want to consume, grow your blog, and turn it into something of value — a coaching business, an affiliate, or a community for gardeners.

Traffic acquisition requires effort and a full of other resources to make it a reality. This includes putting enough content that engages your audience and that attracts enough links for your page/site to rank for your target keywords.

Content marketing provides an opportunity for your brand to interact with your audience. When I say your brand - it is you regardless of your team size. Whether you are just starting this home gardening website as a hobby or you have a large content team, consider it as your brand.

Today, let's talk about how to create content that gets organic (natural) links for your home gardening website.

link building home gardening

 

Content Guides For Targeted Audiences

Resource guides are not uncommon today. You'll find them everywhere.

However, publishing guides for content quantity sake is never enough. You need to understand your audience and how they want to be served by your expertise.

Level of Audience

For example, Green and Vibrant exemplify great content writing because of their beginner guides about hydroponic gardening.

Beginners guides

definitive guides home gardening

They even have Do It Yourself and complete guides for newly like-minded communities.

Essentially, the level of audience should be considered in crafting your content piece. You want your blog to cater to as many audiences as possible. In most cases, industry starters or early adopters are ones that dominate the majority of the search market.

DIY guides

diy guides home gardening

Complete guides

complete guides home gardening

It is a note to consider tapping into topics that people are likely to be interested in. For example, hydrophonic plans and aquaponic gardening may be unfamiliar terms for most people, but valuable topics for those who want to dive into home gardening.

Content Type - "How to Grow and Care Plants"

Gardening is about growing your plants. It involves processes and procedures which your readers would likely want to follow as they pursue their hobby.

You can start creating content about methods in growing, caring, and setting up plants (e.g. how to grow and care air plants).

Methods to grow plants

kratky method home gardening

Plants (Daises)

types of daisies

Setting Up Plants

indoor grow tent

You can go step further by providing information and articles on types of plants and flowers. For example, you can have articles on the types of roses and types of daisies.

Content Depth - "Planting Systems"

Home gardening is a broad industry. That's the reason there are content creators who enter the scene that dive deep into a specific niche.

Consider Home Hydro Systems. It is a non-elegant website with basic design. But what makes it stand out and rank for multiple niche keywords is the idea of topic focus. It only covers everything about home hydro systems.

home hydro systems

If you haven't started creating your home gardening site, you can think of one particular topic area where you'll massively invest efforts and resources. Look into your expertise and available assets to use for content creation and content promotion.

Content Topic - "At Home" Keywords

Keyword and topic research is essential to any content creation initiatives. Looking into what topics that make pages rank and increase organic traffic to the site helps better structure the content.

During this content ideation process (blog post ideas), you can use the "at home" trick to find any gardening keyphrases. Particularly in this season where most people are staying at home, topics about what to do "at home" are in demand.

ahrefs at home gardening keywords

Note: You can use this same strategy for other industries if you're working with clients or have multiple websites - may it be bands and musicians, music eCommerce, plumbing, personal training, moving, car rental companies, hotels, and dentists.

Promotion of "Home Gardening" Content 

When promoting your content pieces, it is important to know the best places that will amplify the reach of your web assets.

That includes finding what types of linking pages that have a history of linking to a certain type and format of content in your industry. In home gardening niche, I've found many curators of resource pages actively linking to educational types of web assets. Here are some examples.

DIY Resource Pages

Do you have "do it yourself" guides?

Start finding DIY resource pages you can reach out to for content promotion. Use targeted queries such as inurl:links OR inurl:resources "DIY" to discover those pages.

Highschool and College Links Pages 

Highschool websites have dedicated pages for science-related guides that perfectly fit for home gardening content.

These are quick wins in link building as you don't have to force them to link to your page. All you need to do is to check if the page has a linking history to any similar content assets.

You may simply show your content piece and let the curator decides if it's worth linking from the links page.

college links page

Forum Links Opportunities

You can't get away from forum links.

If you can participate in niche relevant discussion threads, you can develop momentum for link acquisition.

hydroponics forum link

To start with, go through forum threads and participate in discussions where you can contribute your expertise in.

If your existing content assets may be a good addition to your answers as helpful references, add links to appropriate pages. Don't spam forums with your links. Rather, assess if a link to your resource asset is good for sharing.

Take Good Care of Your Home Gardening Website 

Deliver content that matches your expertise and to your audiences' needs. Always have a caring mindset of who you are reaching out to — whether you're working in your content creation or content promotion process.

Like growing a plant, your website needs to be taken care of by putting high-value content assets and promoting them massively to appropriate places.


relevant content marketing

How to Use Relevant Content Marketing For Your Brand

Building high-quality links require that your content is relevant to your target audience. Your audience — linkers are looking for a piece (reference, citation, content type, etc..) they can link to.

Relevant content isn't only pertaining to your newly published 'definitive guide' or your latest round-up from top experts in your industry. It is more than a produced piece.

relevant content marketing

What is Your Relevant Content?

Relevant content is your offer to your audience. Something of value must be brought to the table before they begin to take an interest in what you want and need. Reciprocation matters today more than ever in content marketing. 

The basic question to ask yourself when making an offer is, "who is my target audience?"

Generally, if you don't know your audience, it wouldn't be possible to know and meet their needs with your content. It is as simple as that.

Relevant content marketing is meeting the minds of two parties. Tied that to link building, it is a meeting between your value proposition and the needs of your linkers.

There are many factors to make this "meeting of the minds" successful. That includes a proper understanding of some methodologies.

Basic Methodologies in Relevant Content Marketing

Have some frameworks in mind when planning your content marketing campaign. Doing so gives you an advantage as to what kind of output you can expect from your campaign.

Audience Targeting

In targeting your audience, one activity you need to know is persona development.

In traditional marketing, a persona is described as a semi-fictional representation of an ideal customer based on market research and/or real data about your existing customers.

You develop a persona not only in preparing your outreach initiative but also in creating relevant content for linkers.

To have a basic understanding of how personal development works, you can check out these two useful guides:

I discussed linkable audiences in many of my blog posts before. On this broken link building guide for example, I always say that by targeting a specific linkable audience for resource guides, you are placing your content on a good spot for links.

highly linkable blb audiences

With the above linkable audiences, you can start creating a persona.  This persona helps you craft better quality in content and therefore, increases the likelihood of improving its linkability factor.

Linkable audiences are connected to the linkability of your content. Content's linkability depends on its utility to targeted content consumers. More so, with the type and size of the audience, the content caters to.

A more niche smaller fraction of audience directly being targeted by your content speaks of better quality in results than content focused on a large volume of scattered audience.

Developing a persona gives you an advantage in pursuing links. You know what to prospect, what metrics to use to qualify your link opportunities, and how to better craft your email copy.

Authority Building

Content helps build authority in your space. If you're starting out, the best way to gain momentum is to produce web assets that showcase your expertise through information and stories.

There are two key mindsets in building authority through content marketing: be the first or be the best.

Be the first

In an industry where there is high competition because of the mass production of content, you can't just publish one and hope that you build a huge following.

By being the first in content, you find untapped opportunities others don't seek. Either find a new angle on those topic opportunities or look for new keywords to create content around it.

You can use Ahrefs to discover emerging keywords and sort ones related to your niche.

ahrefs emerging keywords at home

You may also look for frequently asked questions using the Question filter of Ahrefs' Keyword Explorer.

Be the best

Start producing a more comprehensive version than other similar content assets.

You can add other content formats to fulfill others' needs for learning. These formats might include, but not limited to video, audio, 3d versions, or images. The idea is to capture more audience by offering more ways and opportunities to consume your content.

Curate better by making insights from industry experts flow smoothly within the content. Put in first sections with information not expected by your readers ("unexpected hooks"). By adding this element to your content, you're likely to expect more engagement of your readers to your page.

Aside from collation, make sure you have something important to say in your content. A data-driven piece, thoughts experts take on your topic, and new methodologies and principles can help increase the credibility of your content.

And lastly to be the best in relevant content marketing — be authentic. Your readers know if you're true to your words. Particularly in industries where practitioners are heavily perceived as true sources of content, it's important to have well-planned research on the subject.

What makes content marketing more relevant isn't only targeting the right audience and starting to build your authority through content production, but also have all these things properly distributed to good places.

Appropriation of Channels of Distribution

Content creation is just half of the battle. You need to distribute what you published.

There are many means to promote your content assets. But a great way to start is always anchored to what you are currently capable of.

You can use your social profiles lo build strong networks with your followers and like-minded people in your industry. For example, you can learn how to use Twitter effectively to create Tweetstorms that can attract an audience and clicks to links of your content pieces.

For Reddit, you may engage deeply in subreddits where your target audiences are in play. You don't just spam subreddits with your links. You first understand the rules and appropriately promote your content whenever it fits. Here is a good guide to help you with Reddit marketing.

Another content promotion channel is HARO. Answer queries and provides stories to journalists, publishers, and other content creators for topics you have expertise in. See if the platform fits your resources and discover how to use HARO on a regular basis.

Look for channels that are potential recurring sources for traffic. Start getting your articles published in major publications — best to pursue sites relevant to your industry.

Lastly, let's talk about outreach. Here are some outreach methods you can start using to promote your relevant content:

  • Influencer outreach - create more brand awareness by collaborating with influencers for a piece of content or distribution of your web assets.
  • Targeted outreach for tool reviews - if your web-based tool is niche-specific to a certain audience, start getting blog links from content sites.
  • Manual outreach - initiate an outreach campaign to build the first set of authority links needed to rank your piece of content. Once links start to help improving content's rankability, your content can lead to some attraction marketing assets of your brand.

What Brings Them Value

Generally, relevance is subjective. And it is only your readers, your consumers or whatever type of audience you are looking to serve will determine how useful your content is to them.

Always bring value to relevant content marketing. Start with a value-driven mindset when planning, when creating, and when promoting your content assets.


micro content

What is Micro Content and How to Use It to Build Links

micro content

What is Micro Content?

As defined by user experience expert Jakob Nielsen, "micro content" is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

Using it perfectly to fill in your editorial content calendar will help you solve your content shortage.

That's not to say that micro-content is just for quantity alone, but you can also make their quality better with a good strategy and execution.

Why Micro Content Works Today?

Here are some reasons why brands take micro content pieces into consideration — which speaks also for its advantages over other forms of content.

Easy to consume

A micro content piece has its ability to show a clear message or point in just a few seconds.

Whether it is a 30-second or minute video or a short story comics, it has the advantage of drawing the attention of customers to get to know about the brand.

Instead of bombarding potential customers with long-form guides, which not all people can consume well, why not produce easy-to-consume content that gives people easy to digest information — one at a time?

Develops creativity for content creators

Given that you have to think of ways on how to turn large pieces of content into micro web assets, you develop your creativity over time.

You discover methodologies to scale content creation as fast and as better quality as you can.

Produce in small budgets

Nowadays, the barrier to entry in content marketing is low.

You can start creating micro content pieces with a small budget. By putting a few bucks to creating visuals, writing short-form texts and publishing them on your blog, plus distributing all of these assets on social media, everything can be started as soon as you want it.

Highly distributable

Content marketers start with creation, but it doesn't stop there. Content like micro assets has to be distributed well to places where consumers engage in.

How to Use Micro Content to Build Links

Link building requires content to effectively share value proposition to prospect linkers. Without it, it won't be easy to find people giving you backlinks without any value provided by your brand.

Micro content gives opportunities for small to medium-sized business owners to scale link building. Even big brands can do it to build momentum with their content promotion, as they can easily develop hundreds of assets ready to be distributed in many targeted web places.

On leveraging repurposed pillar content

I've shared this methodology popularized by Gary Vaynerchuk in my guide about content marketing strategies for small businesses.

It is a simple methodology of efficiently producing micro content pieces.

Start with a document pillar content, repurpose it into micro assets, and distribute them across social media. Here is a flow image of how it looks like.

garyvee content pyramid

The original purpose of the model is for social branding, but we can replicate this exact model to building authority organic backlinks to our websites.

1. Turn sales-driven assets into distributable micro content

Every company has sales teams. Depending on its architecture, type, and processes, they use a document assembly that allows them to get a good flow of sales process, deliver things to prospective clients or customers, and/or satisfy them with enough inputs for buy-ins to offerings.

These documents include the following:

  • Request for Information or Proposal (RFI / RFP)
  • Statement of Work (SOW), Contracts and Invoices
  • Customer Project Plans
  • Sourcing channel partners with relevant vendor inputs partners need for each of their document categories above

If your brand can request any of these assets to be publicly distributed for brand building and content marketing purposes, you now have an opportunity to massively producing micro content.

How to build links to sales-driven micro content:

  • Appeal your micro content to salespeople who are likely to share your content on blog posts or social channels. For example, financial advisors, if touched well by finance brands, can bring a good amount of mentions on industry blogs these FAs belong to.
  • Spend a couple of bucks for social advertising to get initial eyeballs distribution for micro content.
  • Target the most vocal people in your industry for social sharing. More social proof of micro content increases its connectivity factor to people likely to give links to your site.

2. Recover published assets

After content launch, it's easy to forget high-quality assets that have performed well in terms of links and social shares, but were not revisited and updated to gain even more results.

Start going through some of your best assets. You can use Ahrefs to find high-performing linkable assets (Top Linking Assets).

top linkable content

Assess which ones can be cut into pieces of short-form texts, or small visuals or even turn content type into another content type (e.g. texts into visuals).

Here are some published assets you can recover, update, and/or turn into valuable micro content pieces:

  • Frequently-asked questions
  • Full webinar recordings
  • Video recordings of presentations, speaking engagements, and any form of public appearances (e.g. media interviews)
  • Long-form informational content (definitive guides on your subject matters)

How to build links to recovered published assets:

  • When turning huge assets into micro pieces, assess if those micro content can stand alone its message. Otherwise, it won't be perceived as much as valuable as compared to being tied into a large one.
  • Find similar bloggers, publishers, and content creators who have linked to your big assets in the past. Reach out to them and share your content.

3. Reclaim branded short-form texts

Branded short-form texts are content of your site you've originally started or cited. These can be your own coined terms or your own definitions of terms.

In the likelihood that those branded short form were distributed, there were publishers who included your piece but didn't credit your site as the source.

To find these people, you can use Google search and search for your exact definition of the term or whatever short form text you have (e.g. a descriptive technical survey points).

brandmentions skyscraper-backlinko

If it's a coined term you've popularized, you can use BrandMentions or Ahrefs Alerts to track any mentions of a particular word or phrase.

How to reclaim links from branded short-form texts:

  • Monitor regularly publishers who included your short-form texts in their own content. Build relationships by sharing their content on your own social profiles.
  • Reach out to those publishers for brand link reclamation — don't force them to link to you (as some are in the habit of doing so). Simply ask to credit you as the source.

4. Invest in comics

One of the interesting content trends today is scaling comic creation.

garyvee comics

You see most of this micro content type on LinkedIn. Gary Vaynerchuk, for example, massively produced comic series that tells about his messages across his audience.

You'll see comics as shareable content all over social media places because it quickly conveys stories of people, ideas, and concepts.

Apply to that to your own industry and be the first one to produce short style comics.

How to build links to comics:

  • Work with influencers in your industry who have a substantial social following — so you can expect a faster distribution of your comics once it is published.
  • Reach out to independent bloggers that allow a variety of content formats in their blog posts. Offer your comics content as a way to add value to their current readers — a new style of learning consumption.

5. Rank for "memes" keywords

Memes are another great easy-to-produce micro content.

vegan meme example

There are many ways to start with this one — either to do it yourself using meme generator tools or hire or get your graphic design to produce sets of memes for your brand.

You can start with popular Facebook memes that's been rolling around contextually about your niche. Then go beyond that once you have some visibility with your published memes.

How to build links to memes:

  • Get visibility on social platforms to make it go viral or have some social users with the good following to start sharing your memes.
  • Rank for meme keywords (e.g. finance memes) by creating a page on your website dedicated to niche memes.

rank for vegan memes

There are other types of micro content you can test for yourself and produce a series of it this year. Here are a few more examples:

  • Custom illustrations or photos that convey some sort of quick tip or fun fact
  • GIFs
  • Shareable one-liners
  • Interesting statistic
  • Videos

Be creative with micro content

Establish credibility through the production of different micro content mentioned above. Start sharing them on your own distribution channels and gain new organic backlinks month over month.

If you're looking for link building services, partner with us and start your campaign today.


reddit seo marketing

How to Use Reddit For Search and Content Marketing

With 330 million monthly active users (source), Reddit is a great place for traffic generation, additional content visibility, and content ideation.

By taking every initiative seriously, you'll get the maximum benefits from diving into how Reddit marketing works.

You would tap an incredible amount of feedback from users who are eager for new content in their specific industries and have the potential to distribute a content piece worth sharing.

reddit seo marketing

 

On finding subreddits for your content

Your success in Reddit content distribution is based on your own identification of subreddits that fit your brand.

I mean your brand, not your industry. Going generically with your industry for Reddit marketing won't make it a huge success. Start identifying a demographic fit for content you are producing.

The question is, how do you find subreddits for your content?

Reddit search

Reddit has good search functionality based on the keywords you input. Start with that.

reddit search

It is best you can create a spreadsheet that lists down all possible subreddits you can check later on.

Google reddit search

Besides Reddit search, discover deeply relevant subreddits on Google search itself.

google search reddit

You will see subreddits that you wouldn't find in Reddit search. Google will take subreddits where topical content has been submitted to, or have received good engagements — not always the case, but use this search methodology to add more subreddits to your list.

When you go to subreddits, you will also see related subreddits — which you can include to your list, as it fits.

Brainstorming with your team

Set up a meeting with your content team and try to tackle what topics you prefer to publish on your content.

Match those topics to available subreddits you discover.

Of course, the broader you get into your brand content strategy (in terms of content ideation), the more subreddits you can list down further.

Use Reddit websites to assess growing subreddits

There are new subreddits flying and growing an activity count.

You can use Subreddit Stats and Reddit Metrics to check any growing subreddits you think can be added to your Reddit spreadsheet.

subreddit stats

Discover more with SiegeMedia's list

SiegeMedia curated popular subreddits by industry. You can check out their list to find ones fitting to your brand.

siegemedia list subreddits

Reverse engineer with Ahrefs' organic keywords

At most, if you want to look for any subreddits, even specific Reddit discussion threads that are currently ranking for keywords related to your site, you can use Ahrefs Site Explorer.

Simply plug in reddit.com to Ahrefs, then go to Organic Keywords section to find what keywords any Reddit page is currently ranking.

You can discover topical subreddits by searching for your industry keywords in Ahrefs search bar.

ahrefs reddit organic keywords

What to consider in subreddits?

Before we dive into specific Reddit marketing tactics, let me go over a few considerations you need to take in every content promotion or content ideation initiative.

Submission policies

Go over your list of subreddits and check each subreddit.

Look for sections about submission policies. There are subreddits that have dedicated portion for that — letting existing and potential subscribers of what they should expect with some rules and guidelines for sub-communities.

There are subreddits with restrictive submission policies; others don't have it included in their overview sections.

For the latter, that doesn't mean you go to the subreddit and spam them regularly with your post links. Be careful not to do, or else your domain will be banned

Respect Reddit and its users.

Subreddit size

Subreddits plainly show their existing subscribers. This gives you an idea of how many eyeballs you can get when content is properly promoted in a specific subreddit.

But not only should you be looking for subreddit total subscribers, check also the next consideration:

Activity count

Activity count refers to how many people are currently online over their total subscribers.

reddit activity count

Of course, people who go online during the time you visit the subreddit variably depends on timezone, day, time, and other factors. But this gives you a good assessment of the possible eyeballs you can get to your content.

Now, let's go straight to different methodologies where Reddit can be extensively used.

How to Use Reddit for Content Ideation

Content creators can generate enough ideas when they care enough about the subreddits users' behavior — what and when users post in a specific subreddit.

For instance, you can discover blog post topics simply by searching for any of these terms:

  • how do you
  • figure out
  • I'm struggling with
  • tips
  • challenge

These are all leading words toward problems subreddit users want to get solutions or questions they quickly need answers.

vegan subreddit

On content formats

Subreddits have their own content formats users want to see and distribute to co-redditors.

You may opt to not just look at your industry-relevant subreddits, but try to replicate other subreddits' content formats. This is one great way to be the first in your industry to have the content format popularized.

On headline edits

Copywriting is a must skill when creating a content to fit your Reddit marketing strategy.

By writing headlines that quickly capture the attention of users, you increase the chances of more eyeballs to your content.

You can check out this latest Reddit research on some tips when writing headlines for Reddit content.

See more:

How to Use Reddit for Content Promotion

Once you reverse engineer what type of content and which content idea has the potential to go mainstream in a specific subreddit, it's time to promote the piece.

Understand the specific subreddit communities you want to engage in. Before submitting any post links, have a good grasp of the community's behavior.

You can browse the past content types — images, Today I Learned, Ask Me anything, text submissions containing advice, questions, and even stories.

vegan subreddit content promotion

This means you don't jump quickly to the subreddit and post a link.

There would a period of time where you just learn the behavior of co-redditors, even ask questions to any Ask Me Anything portions to see how people interact.

By doing research, you don't plan to ruin your content marketing strategy for Reddit.

See more: How to Promote Your Website Through Link Buiding

Care About The Community

Identify subreddits that fit your brand. Understand the behavioral patterns of redditors. Start sharing content that provides them value. Care about the community.

If you're looking for an agency to help you out with marketing, you can check out our content writing and link building services.


outsourcing writers

How to Outsource Content to Writers

Outsourcing content to writers is never easy.

Though you can simply post a job ad and onboard a writer instantly, you won't guarantee success in your hiring just like that.

Make it a hurry to hire content writers and you lose money and time in business. It is better to follow a specific process to get qualified content creators that can help scale content marketing for your website.

outsourcing writers

 

Before I discuss the steps to outsourcing content to writers, let's understand the benefits of doing it.

Benefits of Outsourcing Content to Writers

Scalability

I'll be speaking on behalf of an agency that is churning out hundreds of content for our clients through our content marketing and link building services.

Doing so requires a lot of work.

Outsourcing content writing to credible writers frees up the time to write content work itself which allows us to focus on other sides of the business.

The same can be true for you. Outsourcing is done to free the legwork out of you and reduce the time spent on long term content (time consuming) creation itself.

That's not to say you don't get involved in the process. But with two or three people working with you, you can be scalable in content creation in a very timely manner.

When content creation is covered, your team (people who are involved in content marketing) can spend a lot of time promoting content assets.

Given that this is where most brands get caught up, they keep producing content assets on their blogs without even promoting them massively on target audience websites.

This shouldn't be the case. Create content and promote it so you can get the results you desire for your campaign.

Leverage other people's expertise

As I covered in my guide on creating linkable assets, you have three options in content production:

  • Do it yourself or with your team
  • Hire freelance writers
  • Look for industry practitioners who can write about your preferred topics

In hiring freelance content writers, you can vouch for the last option.

They may not be easy to find, but if you find one or two, you can expect a better quality of writing for your blog.

There are many other benefits of hiring freelancers for outsource content creation, but let me go straight to the steps on how you can outsource content to writers.

How to Outsource Content to Writers

Step 1: Decide on the type of content writer to hire

You can either hire a freelance writer with a generic background in your industry or hire an industry practitioner who does freelance work.

outsourcing freelance writers

Your basis here is the type and format of content you are eager to create.

Are you looking for content backed up with research and case studies? How about someone who can walk through readers with a step by step process on achieving a goal or a review on using an industry tool? Those things certainly require someone who is a practitioner in your field.

Even the brand voice and style of writing depends on your current content strategy (if you have one). Are your writings more conversational in nature or it is purely academic?

Those matters will help you decide on the type of content writer that suits your needs.

Step 2: Look for credible content writers

Don't just find any writers who write piece of content. Filter out any blog post creators who don't have any experience in technical writing about your industry topics.

You want to ensure good quality in your content produced by people you're looking to hire. 

The question here is where to discover content outsourcing writers.

Referrals

Start asking your networks if they know a freelance writer who can write for your brand.

asking for referrals

Potential writers vouched by people you know are good recommendations.

Your contact/s can speak about the credibility of writers they've worked with (or know). You could also ask them about the writer's writing output, communication style, and other pertinent matters you think are worthy to consider. 

Besides referrals, you can opt to post job ads on top freelancing websites.

Freelancing websites

Here are top freelancing websites where you can post your job ad:

There are of course other freelancing platforms or websites specific to freelance writers, but ones I've mentioned above are the best places to start your prospecting.

When posting job ads, it is best to use any applicant filtering techniques.

One that I recommend the most is adding lines to your job description, such as using "bacon" or "breakfast" in your subject line or any words or phrases variable to your job description.

You'll find that this is an effective way to weed out applicants who don't have attention to detail.

In addition, you can see applicants who are very creative in their applications. Instead of just putting "bacon" or "breakfast" in the subject line like "bacon content writer position", they write creative subject lines such as "Baron & SharpRocket team eat bacon for breakfast win".

Step 3: Assess your writers through tests

There are several factors to consider when choosing for the best freelance writer for your site, but here are the top ones we always check.

Request sample work

At most, you'll find writers who have sample works ready to submit to employers.

While I don't judge quickly, in our experience, the quality of sample kind of content isn't always the same with the actual writing once you hire them.

It is best to get them to write a paid sample work. If you are involved in the content ideation process, you can send a list of specific topic good ideas they can choose from and create content.

There are two advantages of doing so: you get content that you can publish on your blog (if it fits your quality preference) and you get to see the actual work for the writer.

That is why it's important to choose the top one or three freelance writers you really vouch for from your prospecting strategies, so you don't have to pay a huge amount just for samples of work.

Compare rates per article

Communicate to your top prospective writers on their rate per article. This is a good basis when choosing which one fits your budget. You can ultimately hire the person as an in-house great writer if it's a better option for cost preference.

Know their payment preference

This is another factor that other articles on outsourcing content writers don't include.

While there are payment options available like Paypal, Payoneer, or international transfer wires, remember that freelance writers from other countries may not have the same payment option you prefer.

Get that matter discussed earlier when assessing a potential content writer.

Communication

Whether you communicate with the writer through email or on freelancing platforms, you'll get a sense of the response time of the writer.

This is crucial in the onboarding and content creation work, as you don't want delays to happen with your content.

Step 4: Hire your preferred content writer

Once you assess content writers and hire the right one for you, have a proper onboarding process.

These are some matters you have to brainstorm and finalize:

  • Overview of your company (and the style and process of sharing it to your newly hired content writer).
  • The flow of content creation process (from content ideation to publishing)
  • Turnaround time for each phase of the content creation process
  • Payment preference and system

For the last part, it would be easier if you have a payment preference for content writers. Whether you choose an upfront payment option (half of the cost is paid before the writer starts writing the content) or full payment upon completion of work.

Step 5: Create a workflow for the content creation process

The process is key to scaling your content marketing campaign.

 

Without the proper workflow, there will be miscommunication between you and your content writers. It's important that they understand well the importance of each phase and how well each phase is integrated into one another.

One thing you don't want to miss here is the discussion of the turnaround time per content. Each content depending on the type, length, and subject matters has a specific range of days to get finished.

Start brainstorming (with your team) of a good content creation workflow dedicated to freelance content writers.

Step 6: Build stronger relationships with content writers

Employ empathy when dealing with freelance writers. Their creative professional side may be affected by many different factors that don’t involve work.

A quality 1-on-1 meeting with each of your content writer once every week is good enough to establish strong relationships with them.

When people are being taken care of, being appreciated by their employers or agency partners, they can do better at work. And therefore, it helps you in the process of producing the highest quality output of content that you desire for your website.

Final thoughts

Outsourcing writers with your content creation needs doesn't have to be complicated.

You can do it effectively with proper planning and execution. I hope the above step by step process gives you a head start to hiring freelance writers that produce great content assets for your brand.


linkable assets

5 Linkable Assets Examples (How to Create and How to Build Links to Them)

In today's time, you can't get quality backlinks without creating a linkable asset.

Reaching out to a potential linker requires offering something of value. That's what a linkable asset inherently does. It offers value to an intended audience through the information, data, or a source.

linkable assets

What is a Linkable Asset?

A linkable asset is any part of your website or brand that a specific audience will perceive as worth referencing to from any of their pages.

The question here is, do you always have to create new content assets that are linkable?

To answer this, let's understand link velocity and competition.

On link velocity and competition

The competition is tight in many industries.

Particularly in ranking websites for certain keywords, there are keywords that are being targeted by websites pursuant to a number of acquired links per month in order to maintain their current rankings.

For those websites that are actively engaged in link building campaigns to cope up with the number of quality of links required to sustain the rankings, that's a tough competition, isn't it?

This is to say that if you're pursuing those keywords, there has to be a continuous effort in link building.

Without a doubt, It requires your brand to produce linkable assets continuously.

Later, I'll share the different types of linkable assets.

But content doesn't always have to be an informational page just like this:

definitive guide example

Your people or your offline events worthy of a citation could possibly be linkable as well.

inbound conference

Linkable Asset Types and Formats

With thousands of content pieces being published every day, there are ones that have high linkability factors compared to other web assets.

The reason why content creation is a crucial part in the content marketing process is that it involves the linkability assessment of a content idea and format.

That being said, here are some content types and formats that work in generating high-quality links.

Citable elements in sales pages

Sales pages aren't linkable. They are geared towards helping customers make purchasing decisions — and may not have informational details content creators can use for their own publishing works.

That's not to say you can't attract links directly to sales pages.

There are different ways to do so. Garrett French listed a few tips on what to include in your sales pages to make it linkable:

  • Data or "findings" — it can be derived from your business and is relevant to the flow of purchase decisions by your customers (it could be a support that justifies the product or service to let customers make easier purchase decisions). Examples are inventory data and popular color or size of products.
  • Direct quotation of a source — any case stories or brief interviews of customers that give new insights and additional context to the product or service you're offering.
  • Definition of jargon and industry technical terms — define any obscure terminologies related to your brand's offerings that can benefit customers if well-defined in your sales page.
  • Pricing guides or generalized pricing information — any parameters that can impact the cost of the product or service may be a good citable page element.
  • Images, videos, widgets, or downloadables - any graphics, case studies, and PDF files useful for selling the product or service can best be placed as additional citable elements to a sales page.
  • Detailed, multi-faceted metrics-based reviews — these refer to any reviews that can be beneficial for a certain audience corresponding publishers (e.g. parents, seniors, pet owners, etc..)
  • Tips, advice directly related to products or services on the page — these are typical how-to sections enabling a person to complete a goal related to the product or service.
  • Origin stories — any discussion stories with the makers of the product (designers, manufacturers, artists, etc..)

For more information on this topic, you can check out this detailed guide by Garrett French on building links to sales pages.

Lists (listicles)

What makes lists linkable?

Lists that tend to rank for its targeted keywords are likely to receive organic links from publishers.

The discoverability of this type of linkable asset page increases their chances of undeserved linking opportunities.

list gardening tips ideas hacks

list linkable asset links

How to build links to lists (listicles)?

  • Start with reaching out to resource curators that have dedicated pages on topics that fit your linkable asset idea.
  • Find topically relevant articles that might cite your list page — pointing more information to your page from their content works.
  • Make it visible on social platforms like Linkedin to get more eyeballs to the page.

Comprehensive guides & tutorials

There are many "definitive" or "ultimate" guides that have been published since Brian Dean popularized the skyscraper technique.

Most content creators want to outdo their content competitors by making the linkable asset longer than the usual — to fit the term, "definitive" or "ultimate".

While longer form type of content works, the comprehensiveness of a piece highly depends on the information.

The content's uniqueness of information has something to do with how regular publishers perceived it as link-worthy.

It is best to consume the top rankings pages for your target keywords. Check and identify any content gaps you can fill in with information for your own content piece (to make your linkable asset more comprehensive than other similar assets).

ultimate guide pet grooming

ultimate guide linkable asset links

How to build links to comprehensive guides & tutorials?

  • Send outreach emails to publishers and content creators who've linked to any of your content in the past. They might have any needs for reference for their future content works — possibly linking to your current extensive guide.
  • Check out any niche resource pages that can link out to your guide (learn from our resources to know this process — resource page link building and broken link building).
  • Collect emails of publishers of similar content assets and deliver personalized emails to inform them of your latest content piece.

Visual content assets

Infographics are one type of linkable assets that can be pitched to local and niche publishers.

If properly created by assessing it the topic has high shareability (and virality factor) and if it appeals to audiences likely to mention, include or link to the piece, infographics are great linkable assets to consider.

In addition, the good thing with visual assets like infographics is that they can no longer just be published alone on a page (upload the entire visual and call it done). It can already support other content formats. like comprehensive guides and lists, in a way, that enhances the ability of the entire content to better consumed by its audience.

visual asset example

visual asset example links

How to build links to visual content assets?

  • Link to the visual page internally from other relevant pages on your website. By pushing it further to dominate the top spot for its target keywords, you increase its chances to be more discovered by publishers.
  • Pitch to websites that actively publish infographics. Don't just send outreach emails to any kind of blog — find ones that care about visual assets as part of their content marketing campaign.
  • Link externally from your site's other web assets through guest posting.

Data-driven assets

Any data that can give additional credibility to the piece of content when it is sourced out has the potential to drive more authority links to your website.

Success stories that are driven to provide the audience with numbers, steps, and processes to finish a goal or achieve an objective, are considered link-worthy.

data driven example

data driven example links

How to build links to data-driven assets?

  • Spend a minimal amount to advertise on social platforms to get initial eyeballs and prospects for links (I've shared this entirely in my attraction marketing guide).
  • Find relevant blog posts that have texts and sections in the content needing references of data.
  • Do regular updates to the data asset as years pass by to make it more relevant as sourced-out linkable assets.

Discover and tap into other linkable content formats

There are other content formats that are not mentioned as worthy of being referenced or cited by other publishers in your space.

Tap into those linkable content formats as early as possible, particularly if it's not yet been popular or tested in your industry. Be the first one to do those formats and gets initial benefits of links and social shares.

Find linkable markets and assess their preferred content formats

Linkable markets such as veterans, students, parents, or people with disabilities have considering content formats when consuming a piece.

If a competitor's website has high performing pages that get links regularly (has improving link velocity), see patterns of content formats. If it's not yet popular in your industry, test it out for your niche by producing one, and then a series of assets if the first one-piece initially succeeds.

Assess the linkability of ranking pages

You can quickly check the number of referring domains for each ranking page straight on the Google search engine results using Mozbar.

google search results mozbar links

If there are an average 20 or 30~ish number of links and those links if checked are right types of links (i.e. relationship-based or editorial), consider the topic as linkable.

Look for shareability factor of topics

Use Buzzsumo or Ahrefs' Content Explorer to see the potential number of social shares you can get in a linkable content format.

While that for sure depends on how good your content is, assessing it solely based on that gives you a preview of the potential benefits you can get when promoting that specific content format.

See what types of content your industry influencers and content creators are sharing. You'll have a good grasp of what makes tick to promote on their own social spaces.

Validate ideas and formats through initial feedback on discussion groups

Community groups give feedbacks and insights when new content is promoted and submitted to the platform. Use that as an advantage when validating content ideas and content formats.

Ask them simple questions as part of discussion texts, "what do you think of it?" or "any feedback on this is highly appreciated?".

data is beautiful reddit

Of course, you'll get all sorts of feedback — the good ones and bad ones-- but as you go through each, you see if the specific idea or format has good chances of being referenced by industry publishers.

Final Thoughts

There are many content formats and templates that are linkable in nature. Choose what best suits your brand, your audience, and your link market. It takes testing plus validity to succeed in producing content assets that get organic links over time.


semrush seo writing assistant

How to Use SEMRush SEO Writing Assistant for Content Optimization

Content optimization is a process of optimizing a webpage to best serve its intended users by fixing technical issues on the page and improving the copy of the content for better search performance.

There are many tools to help you with content optimization.

For today, I'll focus on one SEO tool that is very handy to use for publishers, bloggers, and other content professionals optimizing their content: SEMRush SEO Writing Assistant.

semrush seo writing assistant

 

What is SEMRush SEO Writing Assistant?

SEMRush SEO Writing Assistant is a smart extension for everyday use of content specialists. It offers recommendations straight from what it calls, 'SEO Content Template' (SCT). It provides recommendations and analysis based on the top 10 pages ranking for a given keyword.

How Does SEMRush SEO Writing Assistant Work?

Many content writers are confused as to who they should serve: search engines or users.

With many debates, the best answer is both.

And you can actually do so. With SEMRush SEO Writing Assistant, you can have the ability to check the SEO potential of a blog post — meaning how well it'll rank for your target keyword.

While maintaining the quality of the piece - conciseness, flow, context, you also want to make sure it includes keywords and related terms for better search performance. This would allow your page to serve both search engines and its users.

SEMRush SEO Writing Assistant is a reliable and handy tool. It’s very useful as you don't have to sign in to your SEMRush account every time you want to use it.

Features, Details, and Pricing

The main question for every content creator trying a content product is, "what does the tool gives me?".

Here are the features of SEMRush SEO Writing Assistant:

FEATURES AND DETAILS

Overall score

This shows you the general quality of an article. It is calculated based on four metrics: readability, SEO, tone of voice, and originality.

semrush seo writing assistant overall score

Readability

Readability is the ease in which a reader understands your text (readability score). It covers four things:

  • Plain language. This refers to how the text corresponds to the basic reading level of a person (reading ease score).
  • Target words. This is based on the average words used by the top-ranking page for the keyword.
  • Title issues. Is your title present in the most important places of your content?
  • Content Issues. Do you have long paragraphs that need to be cut? Any hard to read sentences need to be rewritten?

SEO

In the SEO section, it only covers keywords, alt attribute of images, link issues, and title issues.

  • Target keywords. The tool will let you know if you're using keywords at least once in the entire content. This is SEO 101, yet most bloggers don't apply this.
  • Recommended keywords. Enrich your content by adding semantically-related keywords, primarily based on the top 10 ranking pages.
  • Alt attribute issues. Do your images have alt-attributes?
  • Link issues. Do you have external links in your content? Are these links functioning or broken?
  • Title issues. Have you used your target keywords?

Tone of voice

The tone of voice is how you say your message, including the choice of words, their order, rhythm, and pace. The tone of voice of your content could be very casual, very formal, or anything in between

Consistency in a tone of voice measures how well you did maintain the tone of voice across your content. SEMRush SWA gives you a list of the most casual sentences as well as the most formal sentences.

Originality

This feature gives you the total percentage and number of copied words from identified content sources. The originality check is based on the Copyleaks Plagiarism Checker.

PRICING

SEO Writing Assistant tool is already included in the SEMRush toolkit. However, based on the plan that you purchase, you are only allowed a certain number of usage for the features.

semrush pricing table

For example, if you are using a Guru account, you can use 800 SEO content templates every month. While if it's a PRO account, you can only have 1 content template.

Meanwhile, plagiarism checks are not allowed for a PRO account, but for Guru subscribers, you can have 5 plagiarism checks every month.

How To Use SEMRush SEO Writing Assistant?

There are two ways you can use SEMRush SEO Writing Assistant: adding a Google Docs Add-on or installing SEMRush SWA Wordpress plugin.

Google Docs Add-on

semrush writing assistant google doc add on

Install the SEMRush SEO Writing Assistant as your Chrome Add-on.

semrush swa google doc

Once you install it, click Add-ons in your Google document, then choose SEMRush SEO Writing Assistant.

You have to sign in to your SEMRush Account to get started with the tool.

Wordpress Plugin

You can download this Wordpress plugin and upload it to your plugin files.

semrush swa wordpress plugin

Another method is to simply search the plugin directory for SEMRush SEO Writing Assistant plugin, and click install.

Below your content draft, you'll see a section for SEMRush SEO Writing Assistant.

semrush seo writingassistant wordpress section

I highly recommend you use the Float mode. This gives you the freedom to see both your content draft and SEMRush SWA at the right side of your Wordpress screen.

semrush swa float mode

SEMRush SEO Writing Assistant in Action

The basic content optimization based for most content creators is adding target keywords in the title of the page, header tags, and to include those keywords as often as it can be (contextually) in the content.

Content optimization doesn't stop there. With Google being more and more intelligent in understanding the context of the page, you have to optimize your content for LSI keywords.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. (source: Backlinko)

SEMRush SWA does the legwork of giving you what related industry terms to add in your content. You can go straight edit your Wordpress draft, and contextually as it fits, incorporate fitted ones.

semrush swa recommended keywords

You also want to make sure entities that will give more context in your content page are being added. SEMRush SWA doesn't show you all, but in my own testing, it gives you a few entities (names, personalities, brands, institutions, etc..) that could add context to your page. Those recommended keywords shows semantic relevance to your page.

semrush swa entities

The length of paragraphs matter in search rankings. There is an average word count of rankings pages for your target keyword you can hit with your content — ensuring you have a chance to compete for the top ranking.

semrush swa wordlength

Readability is important for users. You don't have to make your content complex to consume. Depending on your users' reading level, you want to make your content as readable as possible to general, yet targeted audiences.

Splitting long paragraphs, rewriting hard to read sentences, and simplifying complex words to make the content readable is highly recommended.

Lastly, what I liked about SEMRush SWA is its SCT or SEO Content Template, giving you an extended list of recommendations to further optimize your content.

semrush swa download seo content template

You may also schedule content optimization in your calendar through the SEMRush platform. Rename your activity title and choose the date and time you want to focus on optimizing that certain content piece.

semrush content template schedule calendar

Further Reading:

Key Takeaways:

While there are many initiatives to execute in every SEO campaign, one you shouldn't ignore is content optimization.

Optimizing existing content assets is just as important as publishing new pages. SEMRush SWA can be a handy and useful tool to speed up recommendations for content optimization.