semrush seo writing assistant

How to Use SEMRush SEO Writing Assistant for Content Optimization

Content optimization is a process of optimizing a webpage to best serve its intended users by fixing technical issues on the page and improving the copy of the content for better search performance.

There are many tools to help you with content optimization.

For today, I'll focus on one SEO tool that is very handy to use for publishers, bloggers, and other content professionals optimizing their content: SEMRush SEO Writing Assistant.

semrush seo writing assistant


What is SEMRush SEO Writing Assistant?

SEMRush SEO Writing Assistant is a smart extension for everyday use of content specialists. It offers recommendations straight from what it calls, 'SEO Content Template' (SCT). It provides recommendations and analysis based on the top 10 pages ranking for a given keyword.

How Does SEMRush SEO Writing Assistant Work?

Many content writers are confused as to who they should serve: search engines or users.

With many debates, the best answer is both.

And you can actually do so. With SEMRush SEO Writing Assistant, you can have the ability to check the SEO potential of a blog post — meaning how well it'll rank for your target keyword.

While maintaining the quality of the piece - conciseness, flow, context, you also want to make sure it includes keywords and related terms for better search performance. This would allow your page to serve both search engines and its users.

SEMRush SEO Writing Assistant is a reliable and handy tool. It’s very useful as you don't have to sign in to your SEMRush account every time you want to use it.

Features, Details, and Pricing

The main question for every content creator trying a content product is, "what does the tool gives me?".

Here are the features of SEMRush SEO Writing Assistant:


Overall score

This shows you the general quality of an article. It is calculated based on four metrics: readability, SEO, tone of voice, and originality.

semrush seo writing assistant overall score


Readability is the ease in which a reader understands your text (readability score). It covers four things:

  • Plain language. This refers to how the text corresponds to the basic reading level of a person (reading ease score).
  • Target words. This is based on the average words used by the top-ranking page for the keyword.
  • Title issues. Is your title present in the most important places of your content?
  • Content Issues. Do you have long paragraphs that need to be cut? Any hard to read sentences need to be rewritten?


In the SEO section, it only covers keywords, alt attribute of images, link issues, and title issues.

  • Target keywords. The tool will let you know if you're using keywords at least once in the entire content. This is SEO 101, yet most bloggers don't apply this.
  • Recommended keywords. Enrich your content by adding semantically-related keywords, primarily based on the top 10 ranking pages.
  • Alt attribute issues. Do your images have alt-attributes?
  • Link issues. Do you have external links in your content? Are these links functioning or broken?
  • Title issues. Have you used your target keywords?

Tone of voice

The tone of voice is how you say your message, including the choice of words, their order, rhythm, and pace. The tone of voice of your content could be very casual, very formal, or anything in between

Consistency in a tone of voice measures how well you did maintain the tone of voice across your content. SEMRush SWA gives you a list of the most casual sentences as well as the most formal sentences.


This feature gives you the total percentage and number of copied words from identified content sources. The originality check is based on the Copyleaks Plagiarism Checker.


SEO Writing Assistant tool is already included in the SEMRush toolkit. However, based on the plan that you purchase, you are only allowed a certain number of usage for the features.

semrush pricing table

For example, if you are using a Guru account, you can use 800 SEO content templates every month. While if it's a PRO account, you can only have 1 content template.

Meanwhile, plagiarism checks are not allowed for a PRO account, but for Guru subscribers, you can have 5 plagiarism checks every month.

How To Use SEMRush SEO Writing Assistant?

There are two ways you can use SEMRush SEO Writing Assistant: adding a Google Docs Add-on or installing SEMRush SWA Wordpress plugin.

Google Docs Add-on

semrush writing assistant google doc add on

Install the SEMRush SEO Writing Assistant as your Chrome Add-on.

semrush swa google doc

Once you install it, click Add-ons in your Google document, then choose SEMRush SEO Writing Assistant.

You have to sign in to your SEMRush Account to get started with the tool.

Wordpress Plugin

You can download this Wordpress plugin and upload it to your plugin files.

semrush swa wordpress plugin

Another method is to simply search the plugin directory for SEMRush SEO Writing Assistant plugin, and click install.

Below your content draft, you'll see a section for SEMRush SEO Writing Assistant.

semrush seo writingassistant wordpress section

I highly recommend you use the Float mode. This gives you the freedom to see both your content draft and SEMRush SWA at the right side of your Wordpress screen.

semrush swa float mode

SEMRush SEO Writing Assistant in Action

The basic content optimization based for most content creators is adding target keywords in the title of the page, header tags, and to include those keywords as often as it can be (contextually) in the content.

Content optimization doesn't stop there. With Google being more and more intelligent in understanding the context of the page, you have to optimize your content for LSI keywords.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. (source: Backlinko)

SEMRush SWA does the legwork of giving you what related industry terms to add in your content. You can go straight edit your Wordpress draft, and contextually as it fits, incorporate fitted ones.

semrush swa recommended keywords

You also want to make sure entities that will give more context in your content page are being added. SEMRush SWA doesn't show you all, but in my own testing, it gives you a few entities (names, personalities, brands, institutions, etc..) that could add context to your page. Those recommended keywords shows semantic relevance to your page.

semrush swa entities

The length of paragraphs matter in search rankings. There is an average word count of rankings pages for your target keyword you can hit with your content — ensuring you have a chance to compete for the top ranking.

semrush swa wordlength

Readability is important for users. You don't have to make your content complex to consume. Depending on your users' reading level, you want to make your content as readable as possible to general, yet targeted audiences.

Splitting long paragraphs, rewriting hard to read sentences, and simplifying complex words to make the content readable is highly recommended.

Lastly, what I liked about SEMRush SWA is its SCT or SEO Content Template, giving you an extended list of recommendations to further optimize your content.

semrush swa download seo content template

You may also schedule content optimization in your calendar through the SEMRush platform. Rename your activity title and choose the date and time you want to focus on optimizing that certain content piece.

semrush content template schedule calendar

Further Reading:

Key Takeaways:

While there are many initiatives to execute in every SEO campaign, one you shouldn't ignore is content optimization.

Optimizing existing content assets is just as important as publishing new pages. SEMRush SWA can be a handy and useful tool to speed up recommendations for content optimization.

content marketing for small business

Content Marketing Ideas & Strategies For Small Business

Content sits at the core of most discussions by marketers and business owners today.

The reason why content is king is, because it ties every area in digital marketing together. This simple image below from Jason Acidre's content marketing at Moz is still relevant up to this date.

moz jason acidre content marketing blog post

"Does content marketing work for small businesses?" This is a question I received multiple times. And the answer is an astounding yes.

It works for big brands and it works for a small business owned by you.

However, it works more effectively if you are clear about your goals.

You'll receive different responses when people are asked, why are they doing content marketing?

You hear words like, "because it's trending now". Others say, "my business friend does it, I'll invest in it too".

content marketing for small business

Why Do Small Businesses Need Content Marketing?

Why use content marketing? How can content marketing help a business? What does content mean in business? What does content marketing include?

These are the questions people asked as to why small business owners need content marketing?

In the recent B2B content marketing research by Content Marketing Institute, these are the top three most-cited content marketing goals achieved in the last 12 months — giving us a preview of the main reasons why people need to invest in content marketing:

  • Creating brand awareness (86%)
  • Educating audience(s) (79%)
  • Building credibility/trust (75%

Let's quickly discuss them one by one.

Creating brand awareness

Content is deemed to bring awareness about your brand, regardless of type, industry, and size.

And in this day and age, the competition is in the branding. People buy products because they've known it, repeatedly seen on different social places — and therefore, they've made buying decisions based on which products get more branded.

Building awareness through content marketing is a huge thing.

This is where small business owners like you can leverage and can compete over your contemporaries.

You may not have a billion-dollar marketing budget, but if you can purposefully implement a solid content strategy with a good amount of investment and build a strong brand out of it, you'll be better off dominate a good share in your market.

Educating the audience

To educate is the best way to sell

Content marketing takes a long process to get people to move through your business' customer journey. In content, you are not always selling your products and services.

Most of your content assets, whether those that are written-word (like blog posts), videos, audio, and other formats, are designed to inform your audience with topics they'll be interested to consume.

why do small business need content marketing

Through content, you show your expertise as a brand. Your potential customers get to trust you as they are helped with the content serving their specific needs.

There is a high return on investment in content marketing. If properly planned and executed, content marketing can be a powerful channel of new leads for your small business.

Building credibility and trust

Word-of-mouth marketing today isn't only acquired through best works of services or products--while that, of course, is a huge advantage for entrepreneurs who are looking to scale their small businesses.

Through content marketing, you can build credibility and trust of your potential customers to your brand.

Word-of-mouth marketing can also happen when they've found your content valuable to be shared and used as a reference for their content works.

Content Marketing Myths Of Small Business Owners

There are certain mindsets small business owners, including the ones who owned a content marketing business, must break to start investing in content marketing and reap its benefits. Here are a few you should watch yourself if you're a small business owner.

"I don't have time for content marketing"

If you're an entrepreneur, you wear many hats to let your business thrive. You are putting out fires in sales, operations, hiring, admin, and finance.

Doing all these things makes you think you don't have time for content marketing.

That may be true, but if you look at the benefits of content marketing to your business (which I've shared earlier), you'll find ways to invest in it.

The best way to start is to do it yourself. Content requires some kind of expertise that outsourced generic writers (low-cost outsourcing) may not afford to do.

You can create one asset for less than an hour (e.g. producing a video and repurpose it into other content formats — to efficiently and instantly generate multiple content pieces for your brand.

"I don't have enough budget for content marketing"

Besides lack of time, another excuse small business owners voice out is their lack of resources, particularly finances to invest in content marketing.

Today, the online web has offered several opportunities to market your brand with small investment using strategies through organic channels.

For example, you can answer 3 to 5 questions on Quora on topics you are interested in (and have the expertise to bring value). This Quora marketing doesn't cost any buck from your end.

So not having enough budget to execute a content marketing campaign can't be used as an excuse today — knowing there are so many opportunities this core channel can bring to your site.

"Content marketing is SEO"

This is where most people get confused: mixing content marketing and SEO.

Here's the truth: content marketing is not SEO, but it is part of it.

Content marketing is tied into your other SEO efforts such as link acquisition, and keyword research. Links are a by-product (and considered as one goal) in starting a content marketing campaign.

Researching and choosing content ideas is tied into content asset creation to target topics (or keyphrases) that have a tendency to rank in search results.

There are many other myths small business owners come up with on a daily basis.

But the thing is you have to be sold enough to the idea of content marketing.

If you're still not convinced, here are some more benefits of starting a content marketing campaign:

  • Drive potential customers from organic rankings (when content assets start to rank for their targeted keywords) and from distribution channels (when content assets are promoted).
  • Establish a personal brand (besides the company itself) as an expert in your industry.
  • Engage with your leads and let them go through a slow process of a customer journey.

Now, let's dive into some content marketing ideas you can start brainstorming with your team, fill in the gap with your competitors' content, and execute as much as possible to reap the benefits listed above.

Content Marketing Ideas for Small Businesses

Execution starts with ideas.

In this section, we are going to answer this question, "how do I market my small business?"

If you're looking for ways to come up with content assets as early as possible, here are some that can get you out there and do the work.

Leverage the GaryVee Content Model

Gary Vaynerchuck, CEO of VaynerMedia has closed the gap between content ideas and its distribution with his content model.

garyvee content marketing model

His content model basically follows this process:

  • Document pillar content
  • Repurpose into micro-content
  • Distribute across social media

garyvee content pyramid

Let's discuss each step.

Document pillar content

What is a pillar content?

Pillar content is a long form piece of content that can be chopped into micro content pieces. Examples of pillar content are daily vlogs, Q&A shows, interviews, keynotes or podcast.

If you are not comfortable in documenting your brand videos — with you like the frontier, you may find videos where your brand has been part of (it could be a story of your company from its setup to its growth today).

Discover these long-form pieces in your archives or create one for yourself.

Repurpose into micro-content

From your pillar content, you can create short-form pieces of content. These are video clips from your long-form video, videos transcribed for articles, short clips turned into memes, images, quotes, remixes, GIFs, and other micro pieces of content useful for your audience.

Imagine if you have 1 or 2 pillar content and turn them into 30 micro-content pieces each. That's 60 content assets in total that you can distribute both on your internal blog, and to external distribution channels such as Facebook, Twitter, Linkedin, and Youtube.

Distribute across social media

This last phase is the tedious part of the process because you have to ensure you know the context and behavior of each social platform.

Facebook is over-indexed today with videos as well as images with long-form captions.

Instagram is full of high-quality images, quotes, and IGTV comes with minutes of video content.

Every social platform requires different visitor interactions and consumption of content.

Ross Hudgens of SiegeMedia has done this model incredibly for their weekly videos on their content marketing blog. They have Content Conversations series where they interview top-notch SEOs and marketers to talk about the different facets of content marketing, techniques, and strategies to better improve the execution of content marketing.

siegemedia youtube channel

They also have weekly tips where they simply share their insider content strategies for their clients.

This is where your "no time" and "no resource" excuses will be eliminated. As you produce more pillar content pieces, you double it, or multiply the number of pieces you have. This allows you to get a flywheel effect on your content marketing results.

Produce 10x, 5x, and 2x content

The idea of skyscraper content produces a movement of marketers producing long-form content — increasing now the benchmark of word count per content piece.

Even that itself gives a solid motivation for publishers, Brian Dean's skyscraper principle was misunderstood by many publishers, leading them to sacrifice the quality of information over quantity.

The reality is producing 10x content requires both: quantity and quantity.

Not only that, there is a misconception going around that all content pieces should be done 10x. This means that if your content piece is not 4000 or 5000 words in length, your page will not stand out in organic search results.

For small business owners, 10x content creation is not the only pathway to go.

There are information and topics that need 5x, and even just 2x needed to perform better in search engine results pages.

You don't have to write long-form to satisfy users.

Sometimes, you need 2x content, not 10x content. Here's why:

  • Consistently producing 2x content pieces multiple times a month can outperform a one-time 10x content asset every month.
  • The number of 2x content produced on a blog that targets different topics has a faster impact on the site's overall domain authority.

My recommendation for you as a small business owner is to produce 2x content, 5x content, and 10x content. 10x content isn't only the way to go.

To get the maximum results in the least possible time, you can consistently produce 2x content on a monthly basis.

While doing so, make sure you consider delivering other formats of content to better satisfy your users.

Here are some formats for different learning styles you may consider to add to your content:

  • Surveys
  • Podcasts
  • Video content
  • Ebooks
  • Case studies (of your customers or other people)
  • Checklists, a list of additional references/resources, and tools

content marketing ideas for small businesscontent marketing ideas for small businessYou can't produce all the content types. There are only ones that fit into your strengths — your technical expertise, your resources, your set of writers, and your blog architecture.

Identify those aforementioned factors before diving right into content creation.

Use low-cost entry channels for content distribution

Your content marketing campaign will not succeed without any promotion of your brand assets.

If you're a small business owner, you don't want to invest money in content creation without even promoting it to get more results in terms of traffic, shares, links, or referred conversions.

Remove the mindset that in order to distribute content to different channels, you have to pay huge bucks for advertising.

There are, in fact, entry channels where the cost of entry for distribution is low, and even free. It doesn't necessarily require a team of content marketers to promote your content. You can actually do it yourself.


Every industry has questions to answer. This is where your expertise can play with.

Use Quora to market your content assets. And I don't mean you insert links inappropriately.

What you need to do is to find any discussion pages that need more attention to answers.

Prioritize the ones that are already ranking on search engine results. Given that those are pages that get recurring visitors from search.

Use SEMRush or Ahrefs to find what pages Quora is already dominating on search results.

ahrefs quora organic keywords

Answer those questions if they seem relevant to the content assets you've already published.

For example, I recently published a guide on how to use HARO. I then looked for any HARO-related queries on Quora and used takeaways or bullet points from my HARO guide as answers to questions.

7 Content Marketing Tools for Small Business

"How do you create business content?"

You can't create business content assets without using proprietary tools.

Not just for content ideation, but for content formatting, topic research, and even outreach promotion — tools can speed up output in a content marketing campaign.

Here are some web-based products you can utilize for your small business content marketing campaign:


It doesn't hurt much to edit photos yourself. If you can't afford to hire a full-time graphic designer, you can DIY photo editing.

Pixlr can help you with photo-editing tasks.


What I liked about this online photo editor is that it is easy to use — very quick even for professional edits. You can make adjustments to your image, draw anything on it, remove spots, and add more filters to enhance the photo.

Whatever quality of photo you desire, you can achieve it perfectly with Pixlr.

Remove BG

Oftentimes, if you want to remove the background of an image, you have to learn how to do Photoshop.

You don't always have to.


Within 5 seconds, RemoveBG can remove backgrounds of images. It slashes your time of editing the entire visual.


Another amazing content marketing tool you can repeatedly use is Snappa.

For every text-based content, i.e. blog posts, there is a need to create featured images to appear in the blog section.


Snappa allows you to create an eye-catching image even if you're not a graphic designer.

Starting from the perfect image dimension and with their pre-made templates, you can create a high-resolution stock photo right inside Snappa. Add texts, and effects to the image wherever you want.

In 5 minutes, you can do the work you pay for designers. Have it very quickly for blog posts and for social media posts.


If you are creating how-to on-screen guides in a text or video format, you spend most of your time creating screenshots.


RecordIt gives you the luxury of generating fast screenshots. You'll save much of your time do so, therefore, producing more how-to content assets for your blog.


You know one of the most consuming parts in a content creation process. Specific to blog writing, — It's writing the summary of the entire article.


Another tool to supercharge your productivity is Esummarizer. It does only one thing — to summarize any text online in a few seconds. Now, you don't have to worry about the summary, the tool does it for you.

Keywords Everywhere

Keyword research tools are great. But one tool that's most fascinating, easily integrated as an extension to your browser is Keywords Everywhere.

keywords everywhere

Whatever keyword you are searching for on Google, it will give you related keywords and phrases people also search for. These words can be included in your content piece either add it straight to the page and/or create new sections to target those topics.

Furthermore, Keywords Everywhere allows you to check important metrics of keywords — search volume, CPC & competition data.

Straight from search results, you can export and download any list of keywords in Excel, CSV, or PDF file formats.

keywords everywhere related keywords people also search for

Google Trends

Using trending topics in your content is a good way to get early traction from readers who are looking for industry updates.

Google Trends is a great tool to see any trending topics as well as check the demands of a keyphrase month over month.

google trends snoring tips

Here are some advantages of using Google Trends in your content marketing toolset:

  • Find entities associated with the term — by adding brands, institutions, and any particular names to your content, search engines can easily identify and match them and know what your content is all about.
  • Look at whether the interest in that topic is increasing or decreasing over time.
  • Compare up to 5 different things against each other to resolve an argument about which topic to focus on.

3 Content Marketing Examples for Small Business

All content marketing ideas are good if they are executed properly. And everyone needs content marketing help for some inspiration.

Here are three small businesses that are doing extremely well with content marketing (from John Doherty's observations at Credo).

Ecommerce: Frank and Oak’s Handbook

You see usual blogs from eCommerce sites - nothing too special. But Frank and Oak have a top-notch blog architecture which gives you a soothing feeling in consuming its content.

This clothing retailer brand makes their handbook (their blog) like an online magazine filled with stories and advice on good living. It also has categories for culture-centric content pieces that perfectly fit for their target market - millennials. 

If you're an eCommerce small business brand, check out their blog and be inspired by how they use content to get brand advocates.

[ Frank-and-Oak-The-Handbook-homepage-image ]

SaaS: Wix’s website-building tutorials

If you're a SaaS small business owner, Wix's content execution can be an inspiration for you. They published tutorial-style content in video format and publish it on their Youtube channel.

wix youtube channel

From basic topics to more advanced areas of website building, Wix does well in making its channel a one-stop information channel in the industry. They also have interview-type content where they feature prominent personalities and influencers.

B2B: MindSea’s original research

For B2B small businesses, ensuring that content is fact-based and/or credible is a top-most considered concept when creating content.

There are no other brands we can think of that does solid data-driven content creation other than Mindsea. They take a different approach to sharing data interestingly through visual content.

mindsea statistics content

Further Reading:

Final words on small business content marketing

There is no small business, only small business owners. The same is true with your investment in content marketing.

It's not only how much money you invest in content marketing. Consider as well all non-financial resources you can put all into execution — time, attention, and networks to help you propel results that you're looking for.

Share with us in the comments what else you need to get started with content marketing.

content strategies organic growth

Content Strategies for Organic Growth

You've heard a couple times that content is king, yet most people still don't quite understand how to execute content strategies with the aim of growing their site's organic traffic.

content strategies organic growth

It's not easy to come by with a few techniques you can easily implement that guarantees results, if fits right to your site and to your industry.

Proper execution is a key to growing what you already have.

So before you close this page, here are four techniques that are not just trendy, but very actionable for your site of any type.



Your industry has a lot of terms. You can't assume all your readers know about. The number of industry terms depends on industry AND how technical practitioners are in your field. If there are more professionals paving their way to create their own jargons and popularizing these, it would mean more opportunities for this type of content.

Create your own short-form content that defines industry terms.

You may already know if you're a content marketer, but more than looking for exact phrases or terms people in your vertical uses.

Seek for any terms that are used in different contexts for different industries. A good example of these are abbreviations. The abbreviation, MOV, has individual meanings for many contexts: business, physical education, medical, construction, and even games.

  • definition of mov
  • mov definition
  • mov meaning
  • mov stands for
  • what does mov stand for
  • what does mov mean

Go even further than just publishing a page with meta titles: definition of ___ or meaning of ____. Know which other connected words have higher search volumes than the latter two phrases (definition and meaning).

You can discover keywords definition-pages are ranking for by entering the URL of the top pages ranking for the keyphrase you're targeting - "definition of ___".

definition of mov in business google search

mov stands for ahrefs

You'll see keyphrases you can incorporate to your page to make it also rank for them. You get more ranking opportunities in doing so.


Creating pillar pages based on topic clusters as part of your content marketing campaign is imperative in building the authority of your site given that search engines use relevance and today's authority to determine if the site or page is worth ranking for certain keywords.

A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page.

In order to create pillar pages, you need first to understand topic clustering.

A few of the benefits of creating pil:

  • Increases potential to rank for higher volume keywords, even higher value as a single pillar page is populated with smaller clusters that can cast a wider breadth to a certain topic.
  • Establishes semantic relationships between pages' content and other overacrhing pillar pages (clustered pages).
  • Benefits the internal linking structure of the site as it leads people through links of pages — making them efficiently go through your brand's buyer journey.
  • Earn organic links by ranking for terms mostly referenced by publishers.

Get started with this by looking for parent keywords - certain topics that cover the broader part of subject and that comprise different keywords attached to it.

pillar content strategy

Depending on your industry, dig deeper into certain niche topics your brand only cares about. Don't try to include irrelevant parent topics, but as much as possible, look for the parent topic of your chosen keyword. You can easily do that using Ahrefs.

parent topic ahrefs


Search landscape evolves as more and more people are doing their searches differently based on their needs and their contexts.

New emerging keywords are popping out in every industry that particularly addresses informational and even purchasing needs of the audience.

By taking advantage of emerging keywords (normally as part of your keyword research process for blog's content creation), you will reap a number of benefits including:

  • Getting initial rankings for low search volume, yet to potential to rise as demands get high
  • Reaching new ranking opportunities by helping your existing content assets rank for new terms
  • Increasing click-through-rates for your existing assets by adding related words that matches their new intent.
  • Acquire contextual links by ranking early for emerging keywords on search results.

How do you find these new keywords?

There are two ways you can utilize for your content marketing campaign.

The first one is by using Ahrefs as a tool to semi-automate discovery of emerging keywords. Its Keyword Explorer has a feature that filters keyword search results based on NEWLY DISCOVERED.

ahrefs keyword explorer newly discovered

Another method is to use Search Console in order to discover emerging keywords your pages have been visible on search results.

With these new keywords, you can execute useful initiatives, such as:

  • Improving your content depth by including topics from emerging keywords you may have discovered.
  • Using emerging keywords as thematically-related anchor texts in your posts linking to other related pages in your site.


There are many opportunities to develop your content to match to new emerging opportunities in order to increase in organic traffic from channels like search and social.

Audit your existing content assets and research well on your industry landscape. Through observation, planning, and execution, you'll never run out of ideas that can be of useful to accelerate your content strategy.


Guest Posting Ideas At Scale

You are tasked to build hundreds of guest post links. The first challenging initiative to hit the numbers is to find relevant guest post ideas. So, what scalable process can you follow to get guest blogging topics?

The reality is you can't send massive emails to your guest blog prospects and just propose them with a list of generic topics they can choose from.

That's a key to immediate failure, for sure. First, you are providing guest post ideas that don't match to their website's topic theme (topics they don't really cover on their blog). Second, your topics may not be giving any value to their audience — reason being, you don't even check who their blogs cater to. 

generic guest posting pitch

Answering this question: 

Hi guys

Need some advice from guys who build Guest post links,

I am building 120-150 links a month, and sometimes it is confusing when it comes choosing guest post topics, Do you guys follow any process to get Guest post topic ideas on scale?


Let's face it. You can't hit and miss in finding blog topics for your guest posting sites. Otherwise, you'll be wasting the time you spent in discovering those sites — especially if you don't get any results from your pitches.



I've seen several articles discussing how to use a tool to generate hundreds of topic ideas in 5 minutes. While that may be a good choice, people are risking blog titles that are brand-off, or even niche irrelevant if they do that.

Take a look at this example. This is a blog that covers sleeping for a highly targeted audience - sleeping enthusiasts and people who suffer from sleep deprivation, and sleep problems and illnesses. If you push topics outside of sleeping and snoring to that site, you won't get much success.

snore nation

Meanwhile, a general psychology site like Psychology Today can cover sub-niches under its main blog theme. You see, you can't just make a list of 10 topics and submit it to two different websites with different audience targeting.

psychology today


Niche-based topic ideation for guest blogging campaigns is okay as long as websites you target for guest posting covers the same audience and have the same topic themes for their blogs.

The best way to solve the problem of overlapping topics for different niches is to categorize your guest blog prospects based on their verticals and topic themes they cover.

This approach can help you ensure you don't hit and miss your approach to pitching your ideas for publishing websites.


The best and still the recommend methodology to get the highest approval rate for guest blog topics and highest content placement rate is to personalize your topic ideas individually to your target publishers. 

You can't shortcut topic ideation.

However, if you're doing it at scale, the more you execute the process, the more your content writers or content specialists will now be able to shorten the time spent on it, as they become familiar with each step.


Content gap analysis is finding keyphrases your competitors are ranking on search results and have covered on their blogs - which your blog can potentially publish too.

It's a great value when doing guest blogging, as you are pitching a topic that has the likelihood of bringing in new traffic to their site.

You can start this topic ideation by using Ahrefs. It has a feature that does content gap analysis. Enter the URLs of two or more websites.

The question here is, how can you find your guest blog's competitors blogs?

Do a Google search with related advanced search operator to find related websites of your guest blog prospect.

[ related google ]

Then choose among the sites on the search results and enter their URLs to Ahrefs' Content Gap feature.

ahrefs content gap feature

Ahrefs will show keywords your entered sites have been ranking in at least top 10, but your guest blog target doesn't rank for.

content gap feature ahrefs keywords

You can create topics out of those keyphrases and include it in your individual pitch as one of your proposed guest blogging ideas to write about.


Besides content gap analysis, you can also discover on-demand topics based on their estimated monthly traffic.

To get around this, head over to Ahrefs' Site Explorer and enter one competitor's URL or related site's URL.

Go to "Top Pages" reportwhere you'll see the list of all of its top webpages, which you can sort by estimated organic traffic.

By doing so, you can find out which topics gets lots of searches every month. You can emphasize the value of the topics in your guest post pitch, by stating its estimated organic traffic potential. This means that the guest blog can benefit from the post once it ranks potentially for the keyphrase it targets.


If you have topic themes for niches you're pursuing in your guest blogging campaign, you can head straight to Ahrefs' Content Explorer.

Simply search for a topic in Ahrefs' Content Explorer. It will give you the top and recent pages for the topic of your choice.

ahrefs content explorer

There are three value propositions here.

Referring Domains

You'll find pages (with topics) that have acquired contextual links from other sites. Though links may have been built because of overall site factors, like its overall domain authority, still you'll get an idea that the topic of the page is likely to be linkable.

By pushing this out in your pitch that a topic is linkable based on the data. This would give you a higher likelihood of a topic being accepted by the publisher.

Organic Traffic

Next to referring domains is the organic traffic the page gets on a monthly basis. Here, you'll see if the topic itself has a declining or upward traffic. Avoid topics with declining traffic, and choose ones with upward or steady organic traffic.

Traffic Value

While not all topics have high traffic value, given they're not commercial in nature, you may still find topics that have a good number of traffic value. It's a good unique proposition in your pitch, knowing that if the topic has been covered, it has a potential to drive not just traffic to the site, but also bottom of the line numbers like assisted conversions.


4 Intermediate Tips to Improve Guestographics


Every phase of a link building campaign should have processes in place, ready for execution. So if you want to scale your topic ideation for guest blogging, start documenting your process either using a document platform or Google document. It saves you time when hiring content writers who can do the same process of finding guest blogging ideas fit for your target sites.

evergreen content

What is Evergreen Content and How It Works

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing?

These blogs are focused on creating evergreen content.

evergreen content



Evergreen content is content that never gets out of date and never relies on current trends.

Its effect is always relevant to its readers, making it more attractive for publishers to reference in their own content pieces of work.


There are many benefits pushing out evergreen content on a massive scale can provide for your brand, such as:

A. Scalable link acquisition

Content on a trending subject can receive massive spike in link performance, especially if it's timely and emotionally-appealing.

Meanwhile, evergreen content allows a continuous flow of links directly pointing to your content. It's not a one-time off burst of links, but you can expect if monthly acquisition of editorial links to your web asset.

B. Hitting conversion goals

You may only consider creating content assets for links, but it will drive subscribers, social followers, and brand advocates down the road. As long as the content draws traffic, the growth in numbers can be met.

C. Social sharing

More than ever, continuous social sharing can help strengthen the brand in its core. The more visible the content is to its audiences, the longer it stays in their mind - creating a strong brand in the market.

D. Doors of networks, partnerships, and brand coverage

The aftermath of producing evergreen content is that it opens opportunities for partnership for content, and product engagement. It stems from the idea that your content assets have provided value.

Evergreen content serves as entry points to growth of networks — even media coverage from A-list content creators.

E. Increase in organic visibility

Given the comprehensiveness and high utility of evergreen content which normally covers every topic of a subject, the online asset gets its deserved visibility on search.

When evergreen content ranks for its target keywords, it creates another opportunity for it to be discovered, besides direct, social and referral traffic.

F. Supports other important pages

Evergreen pages with constant traffic can support other important pages through internal linking. By pointing to relevant pages that need some boosting in visibility, evergreen content can be a reinforcing system for support pages.



Find evergreen topics that get consistent traffic and have the potential to earn links over time.

You can start this content ideation process by entering a few topics for your blog in Ahrefs Keyword Explorer.

The tool is handy in giving you the parent topics of keyphrases — which is suggested by the tool (see an example below).

ahrefs keyword explorer snoring tips

Parent topics are general topics that cover relevant subtopics underneath it. By pursuing parent topics for your evergreen content, you can target interconnected topics all under one big content piece.

Identify parent and sub-topics that are constantly being searched and that appeal to your market by looking at its search traffic.

Look down further. See the top ranking pages and their estimated traffic. This would help you understand if it's worthwhile to rank for that keyphrase.

serps overview snoring tips traffic

You can also check the trend graphs of keywords to see its popularity over time. Here is an example of the trend graph for the keyphrase, "how to stop snoring". 

keywords trend graph

The trend graph will show how popular a keyword is for a certain period of time.



Besides just looking at search traffic and trend graph of a topic, you want to make sure that the topic also has linking potential.

The question you need to ask is, "Is this topic linkable?".

The way to answer that is to look at the top ranking pages for that keyword or keyphrase. See if these pages have at least 10 or 20 referring domains pointing to them. This kind of assessment gives you an idea if the topic of your choice has high linking potential.

Moz Toolbar is a nifty tool to quickly check how many referring domains are linking to each of the page on the search results.

google search results mozbar links

Why do you have to check the linkability of the evergreen topic?

The simple answer is that the linkability of topic correlates with how frequent the topic is being cited by other publishers.

The frequency now gives its room for more linking opportunities month after month and year after year.


The mindset of publishing evergreen content differs from others creators' publishing 500-word blog post.

The piece should stay relevant weeks, months, and years after publishing (which will require maintaining it from time to time - that's for a later topic).

But the point here is that before you create an evergreen content, decide that you'll put hours of work into it in order to make it valuable and comprehensive to its audience.

intermittent fasting guide

There are many characteristics a solid content piece (or 10x content as marketers call it) should have, a few that are a must include the following:


Do you have an expertise on the topic?

If it's something you can't write on your own, you may outsource it to someone expert in the field. Niche experts tend to charge higher than generic writers, but they craft content with the use of technical terms (jargons), authority, and credibility on the subject matter. 


Every blog is pushing out their versions of content for the topic, so what separates yours from their works?

Uniqueness doesn't just refer to variations of words, but the ability to present ideas in different formats.

Implement other content formats in your content to make it the most comprehensive piece on the topic. A useful advice for this method is to present content in videos, data visualizations, rich media or slide presentations.

The purpose is not to make the page longer than the usual, but for better presentation purposes, and to attract more visibility from people who are likely to share it on other web places.

Inclusion of Thematic Keywords

Whether you target parent topic or a sub-topic for your evergreen content, you want to make sure that the page will be found by people who specifically searching for it.

The key to make it work is to optimize content for other thematically relevant keywords — several possible search terms people used when researching for information.

You can use Ahrefs' Keyword Explorer to discover these keywords that are connected to your topic. The tool can also generate questions keywords that will be valuable to add to your content — of which you can answer to make the content reach more audience.

ahrefs keyword explorer questions feature

Keep these characteristics in mind when creating an evergreen content: expertise, uniqueness and inclusion of thematic keywords.



Whatever your goal is for your blog's evergreen content, your page reach will highly depend on the level of promotional efforts that you put in.

Start by looking for ways on how to do content-based link building that can drive referral traffic to your evergreen page.

Find any pages linking to similar content assets. Utilize the value proposition of your evergreen content in your email pitches. Answer the question, "why do your link prospects have to bother with your content asset?"

Build more links through your site's distributed content (contextually linking to them through your guest blogs). This will enable your evergreen page to get higher search rankings.

You can also maximize your brand's social media channels to push further the audience reach of your content piece. Make your social sharing buttons visible to your visitors — placing it on the noticeable parts of your page.


It is important to update your content piece to satisfy new visitors as soon as they land on the page. This will also increase the chances that it'll be shared to other target audiences — bringing in more people who will likely link to it as references for their content works.

What are the things you need to update in your content?

References and citations

You may have likely included information and even links to articles and new stories the first time you publish your content. These information and sources may no longer be relevant and useful at the time you decide to update.

It's important to have a list of citations/references whenever you create content so you can easily go back to websites and blogs where you found them, and see if they have updated information on the topic.

For example, statistics normally get updated every year, and it's easy to find their latest up-to-date version of the data if you have the website URL at hand.

Internal linking

Improve your content's visibility factor by internally linking to other relevant pages on the subject, particularly the ones you've recently published on your blog — relevant to your evergreen content.

Use descriptive anchor texts in your internal links to drive visitors from other pages to your evergreen content.

Years and dates

Update years, months or any dates you include in your post's titles and in the body of your content.

Use current year to increase the relevance of your post — leading to higher rankings and to higher search visibility for the page's targeted keywords.


If you are looking for ways to scale your content marketing, invest in producing evergreen content assets. With the right execution process — from researching topics to promoting and maintaining the content piece, you can gain a constant flow of traffic and potential sales to your website.

Let me know in the comments how you develop and promote your evergreen content.

link building travel booking companies

Link Building For Travel Booking Companies

In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need.

This gives rise to the continuous establishment of tour, vacation management, and travel booking companies.

link building travel booking companies

Aligned with this reality, there are a lot of marketing agencies that cater solely to brands in the travel and accommodation industry.

More often than not, they have core strategies for initiating research specific to the market, investing in technologies and platforms to adapt to travel trends, and executing both content and technical initiatives for more travel customer engagement.

However, there is still room for conversation when it comes to doing proper search engine optimization especially in doing link building for travel booking companies.

Let's discuss some of the best link building practices for this industry.


You can't create any content in the travel industry. There has to be a demand in the link market for the topic you'll be discussing about. It also requires local relevance to gain more value in terms of link juice and its authority for rankings.

To give you an example, there are a lot of historical attractions in your location that may need some content if you haven't discovered lately.

Here's an example of a simple content about "Statue of Liberty Facts & History".

historical local content

If you're not familiar with what places in your city you can be proud of, you can search for "attraction" "YOUR CITY" on Google. A quick search like that would give you attraction topic ideas that you might consider to create as content pieces.

While creating your local attraction-like content asset, you may prospect for resource pages who might be interested to link to your page — primarily, these are webpages that lists down references and resources on history (see elementary pages below as an example), library pages from edu sites (that can get you edu backlinks) and local webpages on travel.

elementary school links page

There are hundreds of this type of pages and may require some due diligence in prospecting to find a majority of them.

You may check out these guides on using link prospector to find thousands of backlink opportunities in minutes and this cheat sheet on search engine queries.


We've covered seasonal link building campaigns before. In a variety of ways, these initiatives get more often than not links if executed properly.

The hype of traffic and links to seasonal content assets must be properly taken care of to sustain performance, and not just conduct it as a one-off campaign.

For tour companies, one way to maximize link performance is to start ranking for seasonal events in a city.

By developing content pieces in advance (through proper planning) any brand in the travel space can integrate seasonal events to the theme of the blog. plan your visit nyc content

For holidays like Mother's Day, Easter, and Valentine's Day, bloggers on average plan ahead their editorial schedule — as early as 38 days in advance.

Timing is critical here if you're producing content, and it's quite challenging to land placement from those blog publishers.

For seasonal campaign just like this, it takes planning to put everything into account. Improving relationships, pitching emails, and getting a sense of the average days/weeks in advance of content creators publish are all critical to the success of a link-based seasonal content campaign.


You don't have to reinvent the wheels in content creation. There are blog ideas that have been tested to provide value from time to time.

One example is "things to do" content — these are basically a simple travel guide for first time travelers and tourists in a specific location. You may also be seasonal in approach, if you add a monthly series for that (e.g. things to do in New York in November) - depends on how frequent changes in local activities.

In addition, there is still much demand in travel guides, whether it is for newbies, intermediate, or veteran travel enthusiasts. You can't go wrong with creating last minute travel guides.

To stand out among travel guides out there, you need to make sure you're putting more comprehensive information on the topic than what other guides can provide — e.g. give them a quick hint list on top.

For busy people, it's well worth of their time to read a very quick list on any travel information. You've got to understand how your target audience consumes content in your space. It's a good strategy to produce on-top list travel info at the top of your page (giving your visitors quick answers to their questions).


last minute travel guide


visiting travel guide


Links pages are low-hanging fruits in every industry. Given that these resource pages have inherent intention of giving out links, it would be easy to pitch an offering that matches their actions (to link out).

new york links page

While that may be easy to say, it requires content assets that give value to their targeted audience to be able to deserve organic links from those pages.

Either you promote a travel resource you've just created or get straight to share what your brand does (for links pages that link out to money/commercial pages).useful links for international students

You can check out this guide on broken link building and finding more links pages to get an overview execution of the link acquisition process.


Tour brands ignore their add-on offering as a way to increase contextual links for their site's backlink profile.

It would be an overlooked opportunity if that's the case, given that there are readily available link prospects that can point out to travel offering pages.

For example, if your tour company offers services like car rental service, you can search for links pages that list down brands that offer such service. There are lots of pages if you could diligently discover them.

car rental links page


There are a lot of link opportunities that are available out there in the travel space. You've just got to make sure you put efforts in finding ones that can drive referral traffic to your pages. Those acquired contextual links with traffic in mind drives more value than generic directory links. Find links that travel from pages through pages.

link building for bands and musicians

Link Building For Bands and Musicians

The blogosphere in the music industry is increasing as new bands, independent artists, musicians, and solo songwriters are paving their way into the music scene and building their own personal brands online.

Consumption of music content is not anymore out of reach. Just a few clicks away and anyone can discover new musicians and bands — people can start clamoring if content (songs) are appealing to its target listeners.

Though there are massive opportunities for upcoming and promising artists and for existing established bands, music creators still don't know how to market their own content online — even more so acquiring additional brand impression through mentions and music backlinks.

The list of tactics I've shared in this post on how to build links to music Ecommerce websites can also be applied to websites of independent artists, bands and musicians.

link building for bands and musicians

There are only some nuances given that the discovery is more through branded searches (as people know specific names of bands and artists) before they even do some research about it. This is in comparison to basic process of discovering new entities through informational pages and starts with searching of informational keywords.

Let's look at some sources of content creation tactics and link opportunities for musicians' websites.


For musicians — solo artists, composers, and bands, you can maximize searches about your musician profiles. These are searches for any of your content — your album names, song names, lyrics, performance and other event dates, interviews, and list of band members.

Identify any content gaps — where a keyphrase has a substantial search volume but without any content piece that serves the intended search.

Create new pages, if necessary, to serve the searches' needs, as those visitors who may be searching would have just been getting information from third-party websites.

Maximizing this exact opportunity is a great way of not only getting more organic traffic, but  nurture your visitors into potential loyal listeners through some series of information-capturing funnels.


Whether the client is famous or not, people who are working behind marketing musicians' websites should start monitoring any mentions of the brand. It doesn't just help in maintaining positive sentiments about the personality, but also in ensuring that there are appropriate links deserve for those profile mentions.

The idea is to discover blogs and websites where you and your content have been mentioned, but with no attribution of links.

Create a list of possible mentions about you. Obviously, band or musicians name, titles of albums you've released or plan to release, and song titles — these are things you should start monitoring as often as possible.

Go beyond those immediately apparent searches. You can list down any misspellings of your band name, one or two famous lines of your songs (chorus maybe), and tour titles (different from song/album titles).

Take a look at this resource on link reclamation.


Though fans are commonly uploading their own versions of you or your band's live performance events, the idea of capturing it yourself and publishing it on your site and video channels helps you add more solid content assets to your site and to other video platforms beside Youtube.

In addition to the demands for videos of live performances, you can search for any common searches about your brand using Ahrefs' Youtube search. By using the tool for example, it can help you discover songs that get high demand in searches for lyrics.

People want to sing songs while looking at the lyrics. Publishing lyric versions of your songs is a must nowadays - helping you gain additional following from that type of avid listeners.

Additionally, there are listeners who knew how to sing the song but would want to find the exact title of it. There may be a lot of search volume for a single of a song. Single lines in chorus that are popular can be served with a specific section of page (or could be targeted in other lyrics page).

Another search suggestion (or already a search option) are popular live performances or any associations you or your brand has with. Go over and check in Ahrefs' Keyword Explorer Youtube filter to find these relevant searches and upcoming/suggested search phrases.


You may also create your own exclusive content and not just rely on what Youtube and other search channels suggest that you satisfy with online assets.

Here are some suggestions or ideas for your music exclusive content:

  • Clips of stories and inspiration about how and why songs were written
  • An explanation about the name of the brand or album you or your brand has released or is releasing
  • Images of where your brand has originally written certain songs
  • Informal interviews of your brand before, or after the concert or performance


If you (musician) or your brand is notable enough to get into Wikipedia, start the process of getting it listed.

You can check out this slide page on how to create a Wikipedia page for your business

wikipedia newsboys

You can also hire experienced Wikipedia writer in People Per Hour so you can semi-automate the process of getting you or your band listed in there.


Resource link building is also applicable to websites of artists and bands.

Similar to other resource link approaches, one has to know what types of topics that gets linked the most.

For example, in the music space, you'll find a lot of artists and music links pages. There are even resource pages that link out to specific genre of artist groups that can likely to give a boost in relevant traffic to your site.

Artist links

Christian group links

Go over these links pages through using link prospecting phrases. Find them either on Google and/or competitor link analysis using tools like Ahrefs.

If you know an artist group with the same genre as yours, plug their website's domain in Ahrefs and see which pages they're getting links from.

If you want a solid process for this particular link building strategy, you can read this guide on broken link building.


Artist groups who perform in school events can take advantage of mentions and links from announcement sections of edu blogs.

If the artist group has a specific clamor from students to perform, edu student writers can feature their profiles on the article. "Bands in town" news type articles are ones commonly being posted in those blogs.


It is best to start creating pages for individual shows of your group. This approach will allow you to get official ticket links from event organizers who have their own pages dedicated for future event performances, as well as their own network of event listing sites for ticket purposes.


There are low hanging fruits for link opportunities you can discover simply from music distribution and even fan websites.

Popular bands and artist groups normally have their own fan club sites. There are likely some demands for membership — which may even have the interest to start their own fan sites.

MusicBrainz, a music listing site, music distributions sites and fans club sites are types of opportunities you can continuously monitor as relevant link targets.


It's natural that when you're starting to promote your website, you don't have much link opportunities at hand. But as you go over and search for how and where your competitors are getting engagements and relevant traffic from, you'll see all sorts of different types eager to give links straight to your most important pages.

Find these both low-hanging fruits and hard-to-replicate contextual links. Then build momentum along the way.

link building personal trainers

Creating Content That Gets Links For Personal Trainers

Personal training is a growing industry with a 24% increased in personal training and fitness instruction jobs between 2010 and 2020.

It's no wonder why it's becoming an in-demand and popular industry. That said, it's also becoming more competitive as personal trainers market themselves online.

Search engine optimization for personal trainers is vital in the process. Content creation and link building itself requires effective tools and techniques to maneuver rankings for personal training-related keywords.

link building personal trainers

In this post, we'll focus on effective content creation techniques for the personal training industry.


If you are handling a personal training client, you'll find all sorts of articles about fitness. One theme of topics that gains traction in terms of links is how to count/calculate topics specific to personal training.

People basically want to know their current physical standing - in one part or parts of their body. If you can provide rough estimate counts, your content would help suffice their needs.

Here are some examples of count-related keywords in the personal training space:

How to count macrosmacro counting personal training

How to calculate leangains macros

referring domains leangains content

how to calculate leangains personal training

Make it comprehensive, but more so, add meaningful content formats such as charts, infographics, and even a simple calculator. It would literally require investment, but it's worth it if you can dominate the search result for a target keyword with substantial search volume.

The next question is, where can you find these how to count or how to calculate keywords?

There are two approaches that you can choose from.

The first method is by checking personal training competitors for keywords they are ranking. It will quickly reveal keyphrases where there are published content assets that served those queries.

Plug in one of your competitors' domains. Go to Ahrefs' Organic Keywords data. Filter the results by including keywords like, "how to count" or "how to calculate", so you would only have keyphrases with those exact words.

rippedboy organic keywords personal training blog

Sift through the list and get industry terms that you can confidently create content.

The second approach to get counting ideas is to discover gold mine topics in Reddit. The way to do this is either directly searching it on Google (see the first image below) or plugging Fitness sub-reddit in your link building tool (for this example, I use Ahrefs).

google search reddit how to count fitness

Pop in the same words (how to count or how to calculate) in the inclusion filter of Ahrefs.

ahrefs organic keywords subreddit fitness plug in

From here, you discover content ideas that Fitness sub-reddit ranks for.


Jargons and industry technical terms may not necessarily be familiar to your target audience. So, having content assets published on your blog dedicated to elaborating what those terms are and giving more specific information about them is a big plus to your content marketing campaign.

Here are some examples of guides that define and discuss some personal training niche terms.

Intermittent Fasting

intermittent fasting guide

Leangains leangains guide

Show off your expertise by publishing technical guides. By being the forefront of content creators who craft expertly-written online assets on subjects only specialists can best write, you'll have a better advantage of ranking for some of the most competitive keywords.

Here is a recent useful slide deck by Lily Ray of Path Interactive on the topic of leveraging E-A-T for SEO success. The "E" in E-A-T stands for Expertise.

expertise eat slide deck


I've shared this effective content creation technique in my recent post on how to produce content for links.

Content republishing works perfectly for personal training websites. The idea is to find content assets published years ago but have been recently re-published given the topic relevance to its current date - its potential traction to gain new traffic and links and mentions from new people who might need the topic information.

The process of content republishing goes like this:

  • Start by identifying topics being republished using Ahrefs Content Explorer's new features (publishing and republishing dates).
  • You can add more filters to the search results to only discover linkable topics - i.e. add a referring domains filter with 100<.
  • Go through each topic and find ones you or your team is capable of producing.

ahrefs republishing dates

Find ways on how to leverage content formats for your chosen topic to make it more comprehensive than what's already been published. For example, you can integrate data charts to appeal more to visual consumers.

There are two subreddits that you would find very helpful in getting inspiration for data visualization:


Aside from digging into evergreen topics that often gets republished using Ahrefs' Content Explorer, you also want to look out for historical hot topics. These are basically topics that seem to come back year after year.

In almost every industry, you'll find these topics that don't change over time, but rather are updated only with new tools, strategies, and techniques. Historically hot topics maybe issues, pain points, and problems that often experienced in daily human lives.

For personal trainers, one evergreen topic is procrastination. Whether in 1962 or 2025, this is a topic that keeps coming back every year for sure. The only thing that varies is the verbs accompanying the topic, so phrases like the following are getting searched at the highest level:

  • how to overcome procrastination
  • how to avoid procrastination
  • how to beat procrastination
  • how to fix procrastination
  • how to get rid procrastination

procrastination phrases

Join sub-reddits, slack groups, and niche forums to get a feel of what's often being discussed by your community. You can really identify historical hot topics if you are heavily involved in community engagement.


Among verticals, the personal training industry is heavy in its production of content and in introducing new content types and formats. A niche you'd get inspiration for content ideas if you take a look on them on a regular basis.

content production links

Content Production For Links

Content production is both a science and an art. It deals with systems that help scale production of content assets - whether visual or written, such as videos, blog posts or whitepapers.

A proper workflow of activities streamlines the process and making it more possible to develop higher-quality content assets in a consistent basis.

content production links

Content production is the art of understanding and defining the right audience and of discovering ways where to put content pieces on a website, in such a way it is visible to the users.

There are no guidelines or a proper framework for content production. As much as people are trying to box things, it wouldn't be possible given the diversity of audiences, industry market, and the way things are changing constantly.

In this post, we'll dig into some non-conventional ways to produce content assets in your industry.


There is a plethora of online assets on any subject and if you'll take a look at your industry, you would find hundreds of blog posts on your chosen topic.

If you're starting and you want to produce content that gets links, you can start by reverse engineering other assets that have done well in the past in terms of link acquisition.

While this sounds to be the skyscraper technique, but you may do an alternate approach of focusing on dead pages that acquired links in the past.

Look for pages that have been brought down by the creator but previously gained link traction.

If you're doing link prospecting for resource pages, you can start running through the page with LinkMiner to find any dead pages with a substantial number of referring domains.

linkminer finding broken links

Check the live version of the page using and assess if it's relevant to your content strategy.

This exact process may be time-consuming and isn't scalable as it is uncommon to find highly linkable dead links on any resource pages.

With that, you can use Ahrefs' Content Explorer to simplify the process. Ahrefs recently added features that allow content creators to find dead pages on topics.

ahrefs only broken

Input the industry keywords and choose only broken in the Live & broken dropdown menu filter. Go through the search results and sort it by referring domains.

Assess which ones are fitting to your brand. Develop the content asset, link to the original source for data and information if needs to be. Reach out to people who have linked to the original source and to linkers of similar content assets.


If a blog post (or any page) has been recently updated, there seems to be a reason behind it--either it was just updated to adapt to current year's information or it was perceived to be valuable enough. Getting organic links and social shares over time could help content perform better and attract more links if updated.

You can use the approach of looking for re-published content. And not just republished, but is perceived to be so valuable enough to reformat and update again.

Ahrefs' new feature of published and republished dates makes this process practical. Search for any keywords in your industry and use filters of published and first published date filters. A concrete example is to find pages that have been first published from 2000 to 2010, and have been published from 2018 to 2019.

ahrefs republishing dates

Add referring domains as your filter and make it to a minimum of 100 referring domains.

Go through each title of the page and click to ones that make sense to your business. Get inspiration for your site's content ideas.


In the field of link building, there is more to consider than just the process and systems. While most SEOs are fond of pushing scalable processes, there is one thing people shouldn't neglect after all - that is relationships.

Partnering with any publishers for content production is one good way to produce higher-quality articles as two or more authors can validate the information and texts on the page.

You can do simple Google searches to find authors in your industry. Dig a little deeper and search for websites they've contributed works to. google prospecting by author

With Ahrefs, you can already see all other content written by the author using the tools' 1-click filtering. You may find more websites and blogs that may not be industry-specific, but audience targeted and still relevant to your potential customers.

ahrefs view all pages

There are a lot of benefits one can derive from discovering industry authors and websites. Here are some of them:

  • Allows you to find industry blogs and publishing sites where you can pitch for "guest posts".
  • Helps determine niches and sub-niches these authors are focusing and where could these intersect to your brand.
  • Discovers tangential markets your content production team can tap onto to expand your markets in audience targeting.
  • Can be a way to collaborate with other content authors for huge web assets - it may be daunting at first to reach out, but if you also have substantial followers, there's a higher likelihood of success for mutual collaboration.

Here are more useful resources on content creation and recreation:

  1. LinkBaiting: Creating Content That Attracts Links
  2. Creating and Developing Content Assets Like A Pro
  3. The 38 Most Creative Ideas I've Ever Seen


At times, you don't have to always reinvent the wheel. There are content producers in your industry who have done so well in crafting and promoting content assets that get links organically. Get content inspiration from these linkable assets and you can even reproduce a few highly linkable content for your site.

If you're in need of outsourcing link building projects, you can check out our services page or directly contact our team for consultation.


Take Advantage of Podcasting for Link Opportunities

The number of podcast listeners grew by multiple folds from year 2014 to 2019 and will grow furthermore for the next three years.

With this demand, any brand today cannot simply overlook this popular form of media. There are a variety of industries where many podcasts are now flourishing, ranging from health, technology, and even link building.


Before jumping into the execution of the campaign, it's very important to know the "whys" before you can do properly your strategy.

There are a lot of reasons why a brand should integrate podcasting in their marketing plan. Here are a few of these reasons:

  • Provides opportunities to directly connect to a target audience using the voice of a brand personality.
  • Builds authority for subject matter experts and brand ambassadors that are value-driven and community-oriented
  • Increases trust and confidence with prospective ideal customers
  • Absorbs audience from the brand hosting the show (for a podcast guest) 
  • Helps acquire contextual links from websites hosting the podcasts

In podcasting, there are two approaches you can choose: either start or host a podcast show in your niche or become a guest for niche podcasts.

The first option requires different resources to begin a podcast show that is worth listening to. These may include budget for podcast tools, and contact lists for possible guests of the show.

If you're planning to start your own podcast, here are a few good resources I've found to be helpful:

Meanwhile, becoming a guest for niche podcasts is cost-efficient. Production of the podcast show is covered by the host; the guest would only need to prepare for the interview and promote the output audio content to his followers.

However, there is still some legwork one has to be prepared for.


Finding a podcast where you'll become a guest is crucial as you don't want to be associated with any communities that aren't aligned with your brand goals.

If you're in the cooking niche and are reaching out to a podcast host that guests any subject matter experts from different industries, you are deviating from the true value of podcast guesting - getting more visibility and brand awareness for your target customers.

You've got to find hosting podcasts that are within your industry and/or targeting your audience.

There are many platforms where you can find enough podcast shows. A few of the popular ones are listed below:


A Google-like related search in iTunes can help you discover categorized podcasts. Given that iTunes has strict approval guidelines for audio content shows, you'll be able to ensure that some industry podcasts located in it are worth reaching out to.

Google Search

You can use an advanced search operator: inurl to quickly find podcasts related in your niche.

google prospecting for podcast

Podcast Directories

You may also find podcast directories valuable in expanding your search for niche podcasts. Be sure to check podcasts if they have regular shows and have a substantial number of subscribers/audience. A few directories that are worth using for your research are:



When doing a research, it is best to have a spreadsheet at hand so you can collect the details of the podcast, which include the name of the show and host, and contact information (i.e. contact form on the website).

You also have to make a note if the podcast has entertained guests in its show, which gives you an idea if it's worth pitching to.

If the website hosting the podcast specifies an estimated number of listeners, you can include this small detail in your Remarks column.

Remember to find contact information of the podcast, preferably contact details of the person hosting it.


Identifying which podcast you want to become a guest for interview certainly depends on factors you'll personally consider.

Besides relevance of the podcast to your brand which should be the topmost priority,  you should consider other factors (primarily link building factors).

The hosting blog or website of the podcast. For link building purposes, podcast shows should be published on the hosting website with links to external sources.

Wide range of topics being covered on the show. Topics that are too narrow or too broad  may be misfit to your branding.

Visible promotion for the show. You can easily check how they market their podcast episodes by looking at the hosting website. Do they have links to social media websites, references and websites of guests either below their audio files or embedded on transcripts?

Quantity of influence on social and email subscribers. These factors may require efforts to discover, but if they've been checked can help you prioritize highly influenced podcast shows.


The best way to approach the host of a podcast is to first ask yourself value you can give to their audience.

Value includes your industry expertise and credibility that can definitely bring substance to the show. You may indicate the list of specific topics (not more than three) that you want to cover.

Another value may include your own set of influence, a good array of email subscribers and social followers readily available to promote their podcast show.

These details can be highlighted in your outreach pitch to make it more appealing to host recipients and to increase the chances of becoming a interview guest.

Here is a sample outreach email template from SEJ"s post on podcasting:

Hey there, Danny

I love the new brand image for Search Engine Nerds! I was recently listening to Loren Baker on his link building strategies and noticed he gave me a shout out. Thanks! Would you be interested in featuring me in an upcoming podcast?

Here are some topic ideas:

How to Conduct a Technical SEO Audit

How to Perform a Content Audit

How to do SEO for a Podcast

I’d be happy to send additional topics. I would really love an opportunity to work together.

Please email me back if you’re interested in collaborating. Thanks, Danny!


Anna Banana


It's not just enough to become a guest on the show and wait for the hosting party to promote it by themselves.

Take considerable effort to promote it your way. You may, for example, repurpose the podcast episode (audio file) into other content markets. You can write about the experience, include additional insights and experiences and publish it as your own blog post.

Share the audio output in your social networks, email subscribers and followers.


In thinking of a new link building strategy for your client or your website, it's important to be aware of industry trends and in digital marketing, in general. When you take advantage of huge jumps in opportunities, it' would help you scale manually-built links and organic backlinks for your website.