guest-posting-ideas-at-scale

Guest Posting Ideas At Scale

You are tasked to build hundreds of guest post links. The first challenging initiative to hit the numbers is to find relevant guest post ideas. So, what scalable process can you follow to get guest blogging topics?

The reality is you can't send massive emails to your guest blog prospects and just propose them with a list of generic topics they can choose from.

That's a key to immediate failure, for sure. First, you are providing guest post ideas that don't match to their website's topic theme (topics they don't really cover on their blog). Second, your topics may not be giving any value to their audience — reason being, you don't even check who their blogs cater to. 

generic guest posting pitch

Answering this question: 

Hi guys

Need some advice from guys who build Guest post links,

I am building 120-150 links a month, and sometimes it is confusing when it comes choosing guest post topics, Do you guys follow any process to get Guest post topic ideas on scale?

guest-posting-ideas-at-scale

Let's face it. You can't hit and miss in finding blog topics for your guest posting sites. Otherwise, you'll be wasting the time you spent in discovering those sites — especially if you don't get any results from your pitches.

 

AUTOMATED TOPIC IDEATION PROCESSES GONE WRONG 

I've seen several articles discussing how to use a tool to generate hundreds of topic ideas in 5 minutes. While that may be a good choice, people are risking blog titles that are brand-off, or even niche irrelevant if they do that.

Take a look at this example. This is a blog that covers sleeping for a highly targeted audience - sleeping enthusiasts and people who suffer from sleep deprivation, and sleep problems and illnesses. If you push topics outside of sleeping and snoring to that site, you won't get much success.

snore nation

Meanwhile, a general psychology site like Psychology Today can cover sub-niches under its main blog theme. You see, you can't just make a list of 10 topics and submit it to two different websites with different audience targeting.

psychology today

NICHE-BASED GUEST BLOGGING IDEATION

Niche-based topic ideation for guest blogging campaigns is okay as long as websites you target for guest posting covers the same audience and have the same topic themes for their blogs.

The best way to solve the problem of overlapping topics for different niches is to categorize your guest blog prospects based on their verticals and topic themes they cover.

This approach can help you ensure you don't hit and miss your approach to pitching your ideas for publishing websites.

5-MINUTE PERSONALIZED GUEST BLOGGING TOPIC IDEATION

The best and still the recommend methodology to get the highest approval rate for guest blog topics and highest content placement rate is to personalize your topic ideas individually to your target publishers. 

You can't shortcut topic ideation.

However, if you're doing it at scale, the more you execute the process, the more your content writers or content specialists will now be able to shorten the time spent on it, as they become familiar with each step.

A. CONTENT GAP ANALYSIS

Content gap analysis is finding keyphrases your competitors are ranking on search results and have covered on their blogs - which your blog can potentially publish too.

It's a great value when doing guest blogging, as you are pitching a topic that has the likelihood of bringing in new traffic to their site.

You can start this topic ideation by using Ahrefs. It has a feature that does content gap analysis. Enter the URLs of two or more websites.

The question here is, how can you find your guest blog's competitors blogs?

Do a Google search with related advanced search operator to find related websites of your guest blog prospect.

[ related google ]

Then choose among the sites on the search results and enter their URLs to Ahrefs' Content Gap feature.

ahrefs content gap feature

Ahrefs will show keywords your entered sites have been ranking in at least top 10, but your guest blog target doesn't rank for.

content gap feature ahrefs keywords

You can create topics out of those keyphrases and include it in your individual pitch as one of your proposed guest blogging ideas to write about.

B. HIGH SEARCHED DEMAND PAGES FROM RELATED SITES

Besides content gap analysis, you can also discover on-demand topics based on their estimated monthly traffic.

To get around this, head over to Ahrefs' Site Explorer and enter one competitor's URL or related site's URL.

Go to "Top Pages" reportwhere you'll see the list of all of its top webpages, which you can sort by estimated organic traffic.

By doing so, you can find out which topics gets lots of searches every month. You can emphasize the value of the topics in your guest post pitch, by stating its estimated organic traffic potential. This means that the guest blog can benefit from the post once it ranks potentially for the keyphrase it targets.

C. ON-DEMAND INDUSTRY TOPICS

If you have topic themes for niches you're pursuing in your guest blogging campaign, you can head straight to Ahrefs' Content Explorer.

Simply search for a topic in Ahrefs' Content Explorer. It will give you the top and recent pages for the topic of your choice.

ahrefs content explorer

There are three value propositions here.

Referring Domains

You'll find pages (with topics) that have acquired contextual links from other sites. Though links may have been built because of overall site factors, like its overall domain authority, still you'll get an idea that the topic of the page is likely to be linkable.

By pushing this out in your pitch that a topic is linkable based on the data. This would give you a higher likelihood of a topic being accepted by the publisher.

Organic Traffic

Next to referring domains is the organic traffic the page gets on a monthly basis. Here, you'll see if the topic itself has a declining or upward traffic. Avoid topics with declining traffic, and choose ones with upward or steady organic traffic.

Traffic Value

While not all topics have high traffic value, given they're not commercial in nature, you may still find topics that have a good number of traffic value. It's a good unique proposition in your pitch, knowing that if the topic has been covered, it has a potential to drive not just traffic to the site, but also bottom of the line numbers like assisted conversions.

FURTHER READING:

4 Intermediate Tips to Improve Guestographics

SCALING IS SIMPLE WHEN PROCESSES ARE PLACED

Every phase of a link building campaign should have processes in place, ready for execution. So if you want to scale your topic ideation for guest blogging, start documenting your process either using a document platform or Google document. It saves you time when hiring content writers who can do the same process of finding guest blogging ideas fit for your target sites.


how-to-increase-blog-traffic

15 Insanely Actionable Tips to Increase Blog Traffic

Traffic is the lifeblood of every website because this is where most business owners and bloggers depend their monthly online sales.

Since the more traffic you can generate on a regular basis, the likelihood of earning more profit is higher.

This is why there are tons of articles that brought up this topic – traffic generation - for the past several years and I’m constantly been seeing posts every week - where some of them are just duplicates of ideas shared on other blogs.

In this post, I’ll be sharing 15 effective strategies that will help you increase your blog traffic.

1. Earn non-paid social traffic from influencers

Nudging influencers to read your post and get them shared on social won’t be too easy if there is no initial analysis on the viral potential of your topic.

Most of the time, influencers don’t just share posts because they have resonated with the quality of the content. Instead, they saw their colleagues (fellow influencers) sharing one article on social platforms.

With that, you have to consider the number of influencers who have shared trending articles on social – as a determining factor of choosing that same topic for your next blog post.

For instance, if you are looking for trending finance articles in Buzzsumo, you will end up finding this post as the top content for the keyword – finance.

[entrepreneur-financial-decisions]

You should get away with that gigantic number of social shares, simply because authority blogs like Entrepreneur.com always have thousands of social shares for each of their articles regardless of the quality of the content produced.

Instead, use another tool - Topsy to determine the number of influencers who’ve shared that post.

topsy-finance-post

Use the same process for all ranking posts in Buzzsumo and consider that data (post –shared by # of influencers) to decide which topics/themes you’ll use for your next content (obviously, you’ll choose ones with the highest number of shares from influencers).

2. Build links from third party listings with high business value

Reviews from third-party sites always impact the business in terms of branding, value, vote of confidence and potential generation of leads.

For the past few months, my business has been acquiring several potential clients from a single referring web-based product site. And the most surprising part is that those 2 referring threads in one same website generated $14,000 worth of services to my business (one client – minimum of $500 conversion).

third-party-listings-business-value

This strategy is not solely applicable to internet marketing related industries, but for any type of niche, you’ll see tens even hundreds of websites that can bring potential industry customers/clients to your business.

If you’re existing for years, then go to your Google Analytics account and list down in a spreadsheet all referring sites/pages that brought conversion value to your company (make sure you’ve setup your conversion goals correctly).

If you’re new in the industry, find domains that have high referring potentials using Google search (inurl:forum “very specific industry” – for dental clinics, you can use inurl:forum OR “business listing” “teeth).

Nudge your existing customers (with high votes of confidence to your products/services) to business listings and let them write reviews about your offerings.

3. Pull up unexpected hooks in your content

If you’ve heard psychological triggers (which are clearly explained by Brian Dean in his recent post), utility is one of the topmost considerations when writing a post, primarily because practical tips (how to’s) are very easy to learn and apply. In turn, readers would instantly share it to their peers once they’ve found it useful.

One way to strengthen utility in your post is to pull up unexpected hooks in your content.

Unexpected hooks are basically tips that are very unique in information that almost surpass the quality of other tips listed in the content. So when you pull these tips up in your page, readers can easily notice them and they’ll be triggered to share the post after reading it (“aha” or “wow” moments).

Below are some examples of tips that I pulled up in my previous blog posts since I’ve found them very unique in nature and could actually nudge readers to share or even link to them from their future content pieces.

first-unexpected-hook-content-promotion-post

first-unexpected-hook-blog-post-ideas

4. Create non-branded Facebook pages

I’ve found this effective traffic generation strategy on my friend’s post which is basically creating Facebook pages that are not entitled with company names/services/products but instead labeled with simple non-commercial words/themes.

As you can see, below is an example of a Facebook page (Italy) that are not branded with a company name (except for the profile picture)

italy-facebook-page

When you use Facebook OpenGraph and search for the keyword, “Italy”, you’ll see the page ranking in the search result.

The Italy page now has 66,000+ Facebook likes and will consistently earn new likes each week probably because of its ranking position and affinity potential of fans who’d have shared the page on their accounts (multiplier effect).

Creating a non-branded page for your company targeting a specific industry would greatly impact your site’s social traffic every single month, since the more users finding your page through amplification/sharing and search, the more traffic you’ll be generating through simple act of sharing your new content assets.

5. Prioritize retention for low cost Facebook advertising

With Facebook advertising, the more targeted your ads are, the higher returns you’ll get from it.

My friend, Roel Manarang personally shared a very interesting case study on how a $1-$3 USD per day spent on Facebook advertising can help generate 540 email subscribers for the website and 8000 USD more sales for the business (an increase of 40%).

email-subscribers-case-study

The strategy is primarily focused on retention – those visitors/users who’ve engaged on the website through reading, subscribing and/or sharing posts on social platforms.

Instead of targeting new users that have low potentials of converting to a brand advocate/avid reader, the ads are targeted to already engaged users. This helps the campaign to become more effective since it actually triggers fans to become sharers of content and avid readers of the blog.

Two things that Roel is focusing on in his Facebook advertising campaign:

  • Facebook Page Likes – Remarketing, $1-$2 USD per day (targeting people who visited the website).
  • Facebook Engagement – Sponsored Story, $1USD (targeting people who already like the page or existing fans).

Try out this strategy for your blog and let me know in the comments section how effective it is in driving website visits/traffic, social followers and email subscribers.

Other useful resources:

6. Build an alliance for initial boost of traffic

Community sites such as Inbound.org have upvote systems that encourage people to engage simply by clicking up and down buttons on posts that had been shared.

Most of these sites consider the recency of sharing one specific post and # of votes given within hours after sharing, which boils down to one principle – the faster your post receive the highest number of votes, the easier it will rank in the list.

Having an initial set of votes to your post could trigger the system to rank it and in turn, bring significant amount of traffic to your page.

One strategy that you can use is building an alliance of engaged users within a specific community site – this will take a lot of effort in exchange for a consistent traffic generation.

I had an alliance with a few Inbound users that always upvote my posts when they were shared on Inbound.

umar-khan

umar-khan-facebook-engagement

This activity gives early boost of rankings to my posts and eventually helps my page earn its early referral traffic.

Every month, my site gets around 800 to 1500 from Inbound.org, which is a very good investment for a 5 minute traffic generation technique.

7. Use freely advertised pages for linker outreach

The value of outreach is becoming more saturated these days as more link developers/content marketers use it for one side benefit – sharing one content asset to a potential linker with the aim of acquiring a single link from the site’s resource/business listing page.

This often times result to lower responses and number of links from other relevant blogs/sites.

The most effective way to add value for both ends is to initiate creating content designed for other company pages or corporate sites.

To give you an example, we had a client who owns a tour deals website (travel niche), where its pages are mainly attractions and tours and have had lots of deals/discounts to give away to visitors.

Instead of reaching out to potential linkers and requesting for contextual links in their resource pages and business listings, we’ve decided to take a different proposition for outreach – prioritize hotel websites that have freely advertise pages published on the site.

overseas-attractions-hotel

overseas-attractions-siem-reap

Since we’ve given value first – creating a promotional page for them, there is a high likelihood that they’ll be returning the value – backlink.

8. Facebook comments on posts using branded pages

Facebook engagement is a no-brainer strategy to brand yourself in your target community.

However, most Facebook interactions still lack in one technique – using branded pages when commenting on other relevant pages.

This might not only add potential likes to your Facebook page but in turn, attract visitors/readers to your website as you can reference your post/page when interacting on relevant questions/discussions.

9. Post relevant Tweet quotes

Quotes are short and valuable easy-to-apply tips that can be spread widely in the social community.

With proper branding, posting quotes on Twitter would be an effective way to drive visitors to your target page (homepage or email capturing page).

relevant-tweet-quotes

Roel Manarang has been consistently posting Twitter quotes for the past several months, which are all relevant to his target community (marketing, startup and entrepreneurship).

As a result, his personal blog is attracting social signals as referral visits from social (Twitter).

10. Use email guessing to improve conversion rate

One barrier that gets outreach less and less effective for some brands is the improper guessing of personal/corporate emails of potential linkers.

Emails get stuck to wrong places when email addresses don’t fit to the right people – which will often result to lower responses and conversions (links).

One proper solution for this problem is the use of email guessing tools such as Thrust and VoilaNorbert.

exact-email-guessing

voilanorbert-email-guessing

Simply put the person’s name and his/her domain name then click the green button to trigger the system to find appropriate email addresses for you. Back it up with Rapportive to confirm the right address.

11. Weigh opportunities with LinkMiner

linkminer

LinkMiner is the newest chrome extension tool developed by Jon Cooper of PointblankSEO and has the following powerful features:

  • Check header response codes of pages faster than Check My Links
  • Quickly see metrics of a specific page (e.g. you’ll see the # of referring domains for a 404 page).
  • Export external links in a page with corresponding metrics, which are very useful in identifying which broken page has the highest number of referring domains.

Weighing link opportunities is one of the best things you can do with LinkMiner.

After exporting the list of external links, you can now sort them by highest to lowest referring domains to find broken pages that have high potential link sources.

This will validate your content as you can secure beforehand an approximate number of links you’ll earn from a broken link building approach.

12. Try out 30-day blogging challenge

30-day-blogging-challenge

There has been a trending strategy in the blogosphere nowadays – 30 day blogging challenge.

As the phrase implies, the blog will have to publish new blog post every single day for 30 days.

You have to test out the strategy throughout the month and analyze the results at the end of it – in terms of traffic, email subscribers and/or social signals.

This strategy would be possible for your blog by following these actionable tips:

  • Create an editorial calendar to confirm available resources and ensure consistency throughout the campaign.
  • Set goals for the whole campaign to motivate yourself and other blog writers (if you have multiple contributors) to provide the best quality of information in each and every article they publish (goals could be percentage of traffic increase and/or increase in email subscribers).
  • Ask other guest bloggers from relevant websites to write for your blog. Make sure you emphasize some incentives in order to sustain the quality of each blog post (incentives like brand exposure, getting exclusive access to premium products/services, additional email subscribers, direct lead generation, etc..).
  • Test other content formats to cope up with blogging frequency (i.e. videos and podcasts/audios).

Test out this strategy for your blog and see how it can gradually impact your blog traffic.

13. Reference older posts from industry engagements

whirlpool

Industry engagements are good branding strategy for newly established blogs especially if the engaged website has thousands of users that can potentially be targeted for sales.

Referencing older posts from community discussions/threads is one of the common techniques to engage yourself with other community users and eventually brand yourself as someone who’s adding enough value to every relevant discussion – a good noticeable element to attract followers from other sites.

With content referencing, the best way to engage is not just to include a link in one discussion but become like someone who’re also looking for answer to his question.

An inclusion of link with proper description of the resource/page is enough to drive clicks to your page and constantly bring new referencing visitors to your site when the discussion pikes up its trending potential.

14. Traffic-heavy guest blogging

traffic-heavy-guest-bloggingThere are hundreds of blog posts that discuss guest blogging both in shallow and deep levels.

But one thing that lacks in almost all these articles is the idea of clicks.

Guest blogging is an effective branding strategy (as you all know) but it’s also a great traffic generation tool for blogs that don’t have much exposure in the industry, considering that quality information produced in the guest post would trigger its current visitors to follow the contributor’s blog – which should be main reason why you do guest blogging.

Let’s take Brian Dean’s guest post as a good example of this strategy.

There are many key strategies we can absorb from his guest blogging strategy, and here are some of them:

  • Providing real life examples is better than just writing practical tips since these examples can easily nudge readers to apply the tips to their own daily activities because of the idea of proofs.
  • Special bonus section could increase potentials of absorbing potential email subscribers from the blog – it’s a direct lead generation approach after the readers consume the post.
  • Long form content triggers more active social sharing and amplification (distributing of one’s content from one platform to another).

Invest in creating at least one solid guest post every month with unexpected hooks pulled up in the post and see the results for yourself.

15. Create long tail data-based content

content-strategy-helper

For most content marketers, creating a content packed up with data and credible sources is an expensive activity, since it will mostly require money to gather this information.

As more and more authority blogs are publishing expertly-made content, sourcing references for data-based content is now possible.

With Builtvisible’s Content Strategy Helper, this becomes more doable and can be used in any of the following methods:

  • Consolidate trending topics from UK & US social networks, news sites and government data sources into one spreadsheet and validate topics that will best gain interest for your website.
  • Create a list of bloggers/editors/influencers that are associated to specific search queries. This would initially give you opportunities for potential outreach/press coverage.
  • Add credible references to your content in order to increase its credibility for readers/consumers.

Other useful resources you can check out:

If you are looking for a link building agency to partner with you, then don't hesitate to contact us today


seo-leads

How I Get a Five Figure SEO Leads Every Month

For most search marketing agencies, attracting potential clients for their services is not as easy as sending generic and massive emails to a hundred or a thousand targeted clients every week.

Whether it is a full search engine optimization package or a pure content-driven link building service they’re offering, there would always be a requirement of time and effort in driving highly interested clients to their services through trust-optimized content creation and a solid content promotion (both free and paid campaigns).

Today, I’m going to show you a case study on how this link building blog generated $20,000 worth of SEO leads every month.

Here are some figures from Google Analytics that shows that amount generated each month.

For February, SEO leads are worth $26,000, coming from 52 potential clients who’ve contacted me for link building services ($500 per conversion).

february-leads-data

For March, leads are worth $20,500 – a 21.15% decrease from last month’s conversion.

march-lead-data

For April, conversions are worth $19,500 (data only up to April 23, 2015), so there are 7 days more to get some leads for the month.

april-leads-data

Now, the question is how you can do the same to your business – assuming you’re also selling SEO services or other pertinent offerings.

Step 1: Choose a core competency on SEO services

Most businesses fail because they don’t have at least one specific area of their services that separates them from their competitors (principle of unique value proposition).

A core competency on your offering would make your potential clients easily attracted with, as there is an added-value to every service you provide to them.

In search marketing or internet marketing as a whole, there are many sub-areas that can be targeted by an SEO / online marketing seller. A few of them are:

  • Link building
  • Analytics
  • Conversion rate optimization
  • Technical audits / on site optimization
  • Local search engine optimization

Influencers were known not only for their valuable contributions to the community (through blogging and answering industry-relevant questions) but especially for their core competence.

Here are some names you may be familiar with:

The only process to get to the top of the market is to focus on your expertise, build a solid community supporting your brand and earn recognition through inexpensive efforts to promote your cause.

One effective method to see which areas in your field would really best fit your competence is to dig into your analytics data and finding your top traffic-generating blog posts.

If I’m considering another type of service - a sub category of full SEO / digital marketing services), I might go to blog management services– which is a monthly retaining offering to an online marketing company.

core-competence

Step 2: Build authority through expertly-made content creation

There are several ethical ways to get in front of your audience and attract them to purchase your online marketing services, but one of them that are not highly utilized by most agencies is blogging.

If you’re a startup SEO agency, the only way you can prove to them that you’re capable enough of ranking their sites’ pages and getting traffic to their important contents from search is through showcasing your expertise your blog/site.

Most potential clients that converted well to my services are those visitors that come from search (people who’ve discovered me by typing related niche phrases like the keyword “link building 2015”).

The idea is that if you are able to rank your site’s pages in search results, then there’s no doubt you can do the same to your clients – most of the time, your blog / site is the only case study they need.

Here are several tips you can immediately apply to your corporate blog/site.

Write accessible how-to posts that are complicated enough that lazy clients won’t easily execute.

Long-form content works best in converting visitors to SEO leads not for the reason that readers are amazed with the content (though quality makes part of that), but primarily because clients would like to implement tips provided in the content to their own websites but find it hard to do so.

This led them to hiring you only to implement your own tips to their campaigns/sites.

link-building-2015-post

Drive more search traffic through long tail keyword targeting.

Earning more targeted from search is best implemented by targeting long tail phrases in specific pages of your site.

Doing so won’t only improve your ranking signals but as well give an initial boost (or exponentially) to your blog’s search traffic.

long-tail-curve

The long tail curve image above is clearly explained by Simon Penson in one of his posts at Moz.

The point is, it’s time to leverage long tail keywords with your brand’s content.

Build community from audience-specific content contribution.

Becoming a columnist for high authoritative blogs is one of the best methodologies to grow your brand’s community base – as you can easily absorb other blogs’ audiences to convert as your site’s followers or blog readers.

What I’ve found out with the several blog posts I wrote for other blogs is that the blogs that brought traffic to my website are not those that are very popular in the industry but those sites that have an audience similar to mine.

Make your content distribution campaign centered to your audience.

Align your posts to the interests of your blog’s audience but don’t go far away with what your brand is currently offering.

If I’m writing a post for an internet marketing blog like Matthew Woodward, then I can go with diverse topics like affiliate marketing, SEO, blogging and social marketing. But simply contributing content on those topics won’t drive highly converting visitors to my blog.

matthew-woodward-guest-blogging-post

Instead, I primarily focus on link building topic specifically guest blogging – which is also aligned to my business’ current services.

You can use FAQFox to find industry related questions that your audience is commonly asking on forums, Q&A platforms and blogs.

faqfox-running-shoes

 

Identify those questions that haven’t been answered by most bloggers and content creators in your space and discussed them with detailed information and data in your guest columns.

Step 3: Leverage trust marketing

As best described by Jason Acidre on Kaiserthesage, trust marketing is a concept wherein the promotional approach is focused on providing unbiased and trustworthy information to assist targeted consumers in making appropriate dealing decisions.

There are many actionable ways to execute trust-driven marketing  campaigns specifically to SEO agencies, and I’ll discuss some of them below.

Build lasting impressions about your brand on interview content, in order to attract more brand opportunities to your blog and get high quality contextual backlinks from relevant domains.

reddit-ama-interview-venchito-tampon

Provide detailed information to your branded pages by showcasing your current and past clients as well as media outlets that featured your brand/blog. This allows potential clients to pre-assess their decisions on whether or not they’ll partner with your company for online marketing services.

linkcoremedia-branded-page

Send at least two recommendations a month that fall outside your brand’s normal deliverable. This is an added-value offer that will get them retain for the long time, aside from the high quality performance you provide to your services.

Other useful tips on trust marketing:

  • Network with industry influencers as they can once in a while, send you big projects that can give a boost to your brand’s vote of confidence (when included in your company’s portfolio of clients and/or case studies).
  • Send actionable how-to strategies to your email subscribers. Most of the trusted clients you’ll every work with will come from your email list – since they’ve been educated with your expertise, they can’t easily get away from your services without seeing the actual results.
  • Attend and/or pitch to become an industry speaker at online and offline events to get more exposure in your community and in targeted countries where your blog are still not recognized (e.g. Click It Summit).

click-it-summit-online-conference

  • Do follow-ups on clients who haven’t responded to your emails as there may be some personal or business issues involved.
  • Offer a related kind of services to clients who’re not interested to your previous online service packages – this is where a few of my clients get down through my marketing funnel.
  • Build initial traction through paid social ad campaigns like Facebook and Stumbleupon paid advertisings. Target your non-commercial pages that have high conversion values.

Getting SEO leads won’t be as easy as it sounds. However, practicing any of the above tips would help you grow your business’ marketing approach.

If you are looking for a link building agency to partner with you, then don't hesitate to contact us today


how-to-promote-your-blog

How to Promote Your Blog [Infographic]

Online promotion of projects became one of the essential elements to develop the customers' interest towards the products or services offered by the company. Knowing how to promote your blog in a timely and consistent manner can further amplify the reach of your content/offering to your target audience.

The need to market brand assets (i.e. blogs) is rising from one year to the next.

This is the reason why I created this guide, “120 Marketing Tactics for New Blogs” to help you establish the foundation for your new blog and hopefully experience the results that you actually wish for.

I divided this guide into three parts:

And I added a BONUS infographic below just for you! If you liked it, you can share it to your friends via social platforms (Facebook, twitter,  Google+, etc..) or post it on your own blog using the embed code below the infographic.

[pinit]
how-to-promote-your-blog-infographic

 


blog-marketing

120 Marketing Tactics for New Blogs Part III

Hey readers! This is the last part of the “120 Marketing Tactics of New Blogs” series. If you missed the first and second part, you can check out these links: here and here.

I already included table of contents for this guide so you’ll be able to choose and click only the topic(s) that you want to read.

75. Create a lead generation offer
76. Use Industy-related discussions
77. Default check in the subscribed button
78. User-generated content
79. Subscribe statement at the end of the posts
80. Use social networks to collect email addresses
81. Use videos to collect emails
82. Ask feedbacks from your customers/visitors
83. Email Marketing Frequency
84. Subject lines
85. Send them what they need
86. Schedule your emails using Boomerang
87. Avoid including several images in your email templates
88. Provide naked links to your customers/visitors
89. Give your users/audience a reason to sign up
90. Make it easy for your readers to unsubscribe on your blog
91. Integrate social profiles in your email copies
92. Choose your words
93. Reengage your inactive subscribers
94. Don’t spam, only send emails if you have announcements
95. Stumbleupon
96. Promoted Tweets
97. Facebook advertising
98. Donation pages
99. Adwords (PPC)
100. Blog Contests
101. Linkedin Ads
102. Fiverr for outsourcing
103. Reddit self-service advertising
104. Pinterest Advertising
105. Analyze your referral sources
106. Understanding geographic location
107. Use internal search terms for content ideas
108. Locate your bounce pages
109. In-Page Analytics
110. Study engaged traffic
111. Real-Time Analytics
112. Thought Leadership Marketing
113. Online Training (Course/School)
114. Word of Mouth Marketing
115. Do a competitive research
116. Creative marketing
117. Real time marketing
118. Permission marketing
119. Corporate social responsibility
120. Buzz marketing

email-marketing

75. Create a lead generation offer

Adding an offer to your site that deals with your product/service helps your site not only to get huge number of emails, but also obtain potential customers or clients.

The use of a lead generation form in the above or below the fold isn’t enough. You have to make your offer clear and attractive to your customers. You can add the word, “Free Quote” or “Start Here” in your lead generation form to get some interest from your customers. Use visual cues like arrows to emphasize the message of your offering for subscription or lead process.

quicksprout-lead-generation-form

Credibility is essential in making your brand unique among your competitors. The way your customers perceived you as a company impacts your sales and thus, it helps you amplify your reach. In making an offer to your targeted consumers, you should add website properties that can get their intention and lend credibility to your site/brand. Here are some cool tips to follow to increase your brand credibility:

  • Include testimonials in your homepage and/or top landing pages that are specifically targeted to your customers (e.g. videos, images, text, etc..) that focuses on how efficient your services are).
  • Adding trust seals that you can get from product/company-review sites through product development, offline awards/events and outreach.
  • Give access to FAQS (common related discussions) on your site. (Customers can download/access it once they signed up in the lead generation form.)
  • Combine product offerings into one package deal or kit. (e.g. webinars, slide decks and top blog posts turn into a whitepaper).

Don’t put all forms in one page. This could give your customers a poor site experience and thus, might reduce your conversions.

The key to a successful lead generation form is goal setting and testing. You should have an end in mind (goal) and go backwards to get things done in order.

Test everything (A/B testing) and see little changes in your conversion. The common notion in CRO today is “Whatever works for others may not works for you.”

Note: Use Kissmetrics to measure success in conversion (landing) pages.

I list down two guides published by Neil Patel which you can apply in creating your lead generation forms:


76. Use Industy-related discussions

There are a handful of discussions on the web that can later turn into potential contracts/sales. One doesn’t need to be in the form of writing. See the power of webinars. They have the capability to attract tons of emails in a matter of one week or so. It just needs some proper promotion before the scheduled time.

Webinars are used both for lead generations and sharing of one’s expertise (people want to know who you are as a brand!).

The task of using webinars for your site/brand will give rise to the following benefits:

  • It can be used as a proof/testimonial for your services given that expertise/skills are shown in the discussion.
  • It allows urgent subscription/sign-up that can obtain hundreds even thousands of emails of potential customers.
  • It helps you engage with your audience and considered as a dot/connection to talk to them via email.
  • It can be integrated with other brand contents like ebook to maximize the urge of customer registration. (Including a webinar link in the ebook download page).
  • It can be followed by sharing of links pointing to a free content either the webinar itself or another asset (ebook, whitepaper, etc..)

The number one tip when you use webinars for your brand is to remove the barrier between you and your customers. You have to make sure that by the end of the discussion, customers are willing to interact/engage with you through Q&A portion or are now ready to buy your product (Interest Stage of the marketing funnel).

77. Default check in the subscribed button

The usual case in almost all business sites is that their customers are interested only to visit your site because they want to get a free content (app/too) from you. Without it, they are less likely to engage with your brand. So a good strategy to use is using a default check in the subscribed button when they signup in any offerings you have in your site.

The possibility of getting your customers’ emails is higher when you let them signup automatically to your site/blog.

78. User-generated content

You can apply any strategy you found on the web to drive traffic to your site but building a brand community is a difficult one to implement. What works today are probably the most used user-generated contents – giveaways and contests.

Aside from receiving multiple emails from potential customers, running promotions can help you obtain several benefits including:

  • Increase brand visibility on targeted social platforms (getting tons of shares in a short period of time).
  • Generate buzz and attention from news sites that cover “top contests for the week” or “giveaways of the month”. Find those pages by typing those keywords in Google search. Use this as your own advantage to build links to them.
  • Winners are more likely to promote your contest/giveaway in a form of blog post, video or news. (This strengthens your relationships with mid-level bloggers and industry influencers).
  • Easily gets feedbacks from specifically targeted audience about your brand and how good/bad you are in building a community through giveaways and contests.
  • Acquires free brand-related content such as images, videos and other visual devices from contest participants that talks about their experiences and disseminates those content on various web places.
mozcation
Source: Mozcation


79. Subscribe statement at the end of the posts

This is an obvious tip but often neglected by many bloggers. Adding a statement that calls your readers to take an action – subscribe to your blog, can give a boost to your success in email marketing.

In addition, you can collect more emails by actually responding to every comment on your blog. Appreciate comments that add value to your blog posts as this can give your audience an impression on how responsive you are.  Look at how Neil Patel increased his site’s traffic and email subscribers by just forming connections with his audience through blog commenting.

80. Use social networks to collect email addresses

Customers that are exposed on your social profiles may or may not convert into customers depending on several factors that may affect their behavior (brand preference, content initiative, etc..)  In this case, you need to make sure that you have something to offer to them before you can get their attention.

You can exchange your content to get their email addresses and engage with them when you have something to offer. This is one of the effective ways to tap onto their interest and get them to take any action for you, seeing that people are always looking for free content.

decision-process-for-email-subscribers

The illustration above shows how a potential customer drives through into your sales process, from consuming your content to actual sales. To bring your visitor into your wanted end point (sales), you have to identify and exactly deliver the value to them.

Here are some techniques that you can apply to integrate email marketing with social media arsenal:

  • Include social buttons in your email templates to increase the visibility of social pages (may it be at the header or below your email template).
  • Send emails that are solely focused on enticing your readers/subscribers to connect with you on social platforms.
  • Incentivize your customers/visitors (e.g. giveaways) that will help you to engage with them.
  • Use cross promotion (promote one channel on other channels such that, “Twitter page on Facebook page”).
  • Strategically create an email opt-in form on Facebook page.

Integrated marketing has its several benefits and can further improve the results of your campaign given that integration extends the reach of your brand’s message and actively connects your brand with your audience (customers and key influencers).

81. Use videos to collect emails

Video is a brand asset designed for specific promotions (new product/service, added features, events, brand extension, etc..) and gives a visual recognition about your brand’s staff members. Also, video can be used to collect emails of your customers (e.g. opt-in form and a call to action button on top of the video).

This is made possible by Leadplayer, a tool used to integrate opt-in forms in the video content (you can choose the time to pop up your opt-in).

You can check out this product review (Leadplayer) by Pat Flynn to know how to use Leadplayer for your video campaigns.

82. Ask feedbacks from your customers/visitors

Brand development happens when an idea/concept is formed by the top management which is usually came from feedbacks/suggestions of different departments and obviously from customers who had already connected with the brand. Customers’ feedbacks have the power to improve one’s product/service in a way that it gives better quality to its targeted audience.

I covered in the part 1 of 120 Marketing Tactics for New Blogs the method of acquiring feedbacks from customers using survey tools like Survey Monkey.

But for this section, “email marketing”, you have to learn that customer feedbacks are easily obtained from emails we usually send to them. You must believe that some customers give feedbacks about your product/service.

Pat Flynn regularly asks feedbacks from his readers/subscribers. This establishes connection with the brands’ targeted audience given that they are being involved in the co-creation of the brand experience (improvement of product/service, active promotion via marketing channels, etc…)

pat-flynn-email

83. Email Marketing Frequency

Sending emails at the best time your audience is able to read affects your overall campaign’s results.

GetResponse created an infographic about email marketing frequency.

The key points in the infographic are:

  • Top engagement times of the day are from 8 a.m. to 10 a.m. and 3 p.m. to 4p.m. that can increase emails’ open rates by 6 percent.
  • Identify the time zone differences to determine your subscribers’ daily routines and practice good email marketing.


84. Subject lines

Crafting an email requires a good choice of words. Without it, you’ll find your response rates decrease more than the usual.

Subject lines are the first phrase your readers would see in their inbox. Using this as your cutting edge increases the response rates and CTR of your emails.

Follow these four “U” approaches suggested by CopyBlogger to maximize the potential of your email arsenal:

  • Useful: Does it give value to your readers? Ask yourself. When your customer reads it, does it push him/her to click the “trash button”?
  • Ultra-specific: Does the reader know what’s being promised?
  • Unique: Is the message compelling and remarkable?
  • Urgent: Does the reader feel the need to read now?
copyblogger
Source: Copyblogger


85. Send them what they need

Good customer/user experience should be the aim of every brand. Without the right interaction/engagement with customers, chances are the brand loses its potential to increase brand loyalists or referring customers.

In email marketing, one should consider providing customers with their needs based on their actions/intentions. If they paid you for a product, you should give them the exact item as soon as you received the payment. Do testing first in your sales transaction to monitor if there would be any failure/fallback in your payment system.

86. Schedule your emails using Boomerang

Sending your emails at its optimal time can give better results than the usual (increase in CTR and response rates). You must identify first the time zone differences and the best time (i.e. the time where your customers will read your mail).  Then you can use Boomerang to schedule your emails.

boomerang

87. Avoid including several images in your email templates

Designing your email templates that looks like a webpage or print postal mailer is one of the top errors/mistakes in email marketing nowadays.

Appealing images are best to convert readers to customers only if they are properly displayed in an email. Embedding your graphics and images in your email can be your number one problem if your end-users don’t see it because of some formatting problems. This, if worse, can lead to often getting your emails send to their spam folders.

Take a look at these simple guides to create result-driven email templates:


88. Provide naked links to your customers/visitors

Use email signature to include your social links in your email templates (for any purposes like personalized outreach). This adds credibility to your site/brand.

89. Give your users/audience a reason to sign up

“Customers want benefits, not solutions”, says Neil Patel.

If you’re selling a product/service, you have to keep in mind that your brand/site should solve a particular issue/problem. This is the main key to a successful marketing or branding. No matter how good you are, if you’re not seeing the benefits a solving product can do to your business, you’re only getting yourself left behind by your competitors.

crazzy-egg-benefits

The more you show the features/benefits that your customers will obtain from your product, the likelihood of increasing your conversions is higher.

backlinko
Source: Backlinko

Use your brand asset (landing page, blog post, whitepapers, ebooks, etc..) to entice people to sign up in your newsletter/subscription.

90. Make it easy for your readers to unsubscribe on your blog

The following are some of the reasons why your reader would like to unsubscribe on your blog:

  • You miss uniqueness by just providing duplicate articles or blog posts with the same message over time.
  • Lack of quality that is caused by grammatical errors, illogical message, and poor formatting and design.
  • Infrequent publishing of articles that may result to losing the attention of your readers towards your blog.
  • No personal touch in your blog posts.

With any of these reasons, your readers are now willing to trash every email that comes from you.

Now, you have to directly ask them a question whether or not they still want to subscribe to your blog to get the feel of their behavior towards you.

You can read this set of email copies to give them room to unsubscribe on your blog or just simply make your unsubscribe button visible in your email copies and on your site as well.

91. Integrate social profiles in your email copies

Marketing will yield better results if you combine two powerful channels: social and email.

There are three ways to integrate your social media profiles in your email copies:

  • Include “share” buttons of your social profiles in your emails (either at the header or footer of your email) to encourage your readers to share the entire message with their friends and connect with you via social media. (You can embed the social media content in it to like or share it directly from the body of your email).
  • Mention a popular post/discussion in your email message to entice readers to click through your social links.

These methods are more powerful when you give something valuable before encouraging them to share your content in their emails.

92. Choose your words

Word choice is critical to email marketing success. Whatever message you’re about to convey to your readers, it’s a must to be careful with your words. People make a conclusion/point in mind after they’ve read your email – either they will read/share your content or delete it.

Don’t mention “links.”

Brian dean said that if you want to increase your response rates, you should give four times to your prospect before asking for anything. You can also check this post to understand some rules in email outreach.

93. Reengage your inactive subscribers

Possible reasons why subscribers won’t like to take any action in response to your sent emails are busyness or they’re just reluctant to respond to your cold email (An email does not have any value given to readers, in short, self-promotion!).

If you start experiencing this problem, you may want to start a reactivation/re-engage campaign. Your targets are those subscribers who haven’t opened your email for over 6 months or so. You can give them a reason to at least open your email or share it.

You can check out this post on Aweber about reengaging your inactive subscribers.

94. Don’t spam, only send emails if you have announcements.

Gmail released its inbox filter feature, separating primary, social and promotion emails. You can take advantage of it by standing out in the promotion inbox of your readers.

The best tip is to send emails only if you have something to announce (new product, new product feature, event, contest, etc..).

paid-tactics

95. Stumbleupon

Stumbleupon ads is a cost-effective way to drive traffic back to your site. But there are some considerations one should take to include in his/her post/content to get the most out of its paid campaign:

  • Content that engages and is worthy of being shared and linked to.
  • Interactive and continuous information
  • Easily accessible and simple to navigate
  • Diversifiable content that has the potential to go viral
  • Eye-catching visuals
  • Integration of pages with publisher tools (badges, widgets, etc..)

You can read this article and learn the details about each consideration.

Other Resources:


96. Promoted Tweets

Promoted tweets is a good way to obtain immediate traffic to deep pages of your site (product page, landing page, homepage, etc..). The advantage of using it is that it is ventured into a targeted market that can drive engagement and leverage real-time intent.

Here are some resources/guides you can read to start your promoted tweets campaign:


97. Facebook advertising

The platform in Facebook advertising is kind of an adventure trip one should visit to. It enables a marketer to place small ads in various places of the platform (e.g. sidebar, page post, profile).

Cue Blocks wrote a comprehensive guide to Facebook advertising. It’s worth of your time to read it.

98. Donation pages

This is commonly referred to as “crowdfunding”.

Donating to sites for the sake of links (that can improve rankings) should not be the “mindset” of an internet market or blogger. He/she must take into consideration other benefits one could get from donating a percentage of its investment to a site owner. These include:

  • Get visibility from top donation sites.
  • Build partnerships with site owners.

You can use search operators like: inurl:donation + “keyword” or inurl:contribute + “keyword” to get a list of donation pages where you can come across and contact for payment.

99. Adwords (PPC)

You already read a few articles on how investing on adword campaigns affects your rankings as well as sales in the online scene.

PPC as defined by Wikipedia, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

This is only a definition. But let’s move to some good resources to help you implement a successful PPC campaign:


100. Blog Contests

Creating your own blog contest is an investment that can drive traffic, engagement as well as show authority in your niche. There are best times when you can start your own blog contest which includes but not limited to:

  • Promoting a new product. You can make your product as an award for winners who will write a review about your product.
  • Rewarding your present followers (social or blog) and obtain more brand loyalists.
  • Tapping onto the latest trends or holidays.

When you decided already that you want torun a blog contest, you can apply these tips to conduct a successful one:

  • Make your contest urgent and easy to join with.
  • Stick to the rules of your contest.
  • Do outreach to influencers or known personalities in your industry who might be interested to promote your blog contest.
  • Use Rafflecopter or join Blog Giveaways to get more traction in your community.
  • You can hire or get judges to increase the value of your contest. Look at how Allure did in their Beauty Blogger Awards.
  • You can use leader boards that will show your participants’ statistics (number of points) they’re earning for the contest.


101. Linkedin Ads

One of the main differences of Linkedin from other social platforms is the focus on professional organizations/affiliations. This attribute allows many businesses to dive into the Linkedin community and form relationships with business owners and/or professionals. People connect in this platform because of the following reasons:

  • Find a new job.
  • Connect with professionals (business owners and employees)
  • Ask/answer questions related to their industry

If you can tap into these opportunities, you’re more likely to receive recognition (visibility) from your Linkedin Ads campaign.

You can take time to read these guides:


102. Fiverr for outsourcing

Outsourcing is one of the time-efficient ways to create a quality content and market your blog across the web. There are three reasons why you should outsource task(s) to other people?

  • You don’t have enough time to do the work.
  • You lack in skills/expertise to do it.
  • You want to train other people and include them into your team.

Fiverr should be one of your best options to choose when you outsource a task/work to other people. With a $5 investment (affordable price!), you can get an excellent work from talented freelancers for whatever type of work you want them to do (graphic design, content writing, technical help, etc..).

Additional tips:

  • Go back to your hired worker for your future services.
  • Look for skilled workers based on their feedbacks and ratings.
  • Give clear instructions (time duration, sources, references) to get a fast and efficient service.


103. Reddit self-service advertising

I discussed in the first part of this guide that Reddit has the ability to upvote or downvote links. This can give an opportunity for the users to build alliances and community in the Reddit platform.

Additionally, self-service advertising in Reddit gives you an opportunity to get all the benefits from it (traffic, engagement, community). The ease of discovery and use as well as the limit of spending will help you to achieve success in your social media campaigns.

104. Pinterest Advertising

The growth of Pinterest users quadrupled from 9 to 40 million in the year 2012 and it continuous to get the attention of marketers and business owners who are actively promoting their online tasks/campaigns online.

Advertising in Pinterest made this potential of drawing potential customers back to the site possible.

Marketing Land has its own blog category about the latest updates/news about Pinterest for business. And here’s a cool infographic on how to start your advertising campaign on Pinterest. You can check all those articles if you want!

analytics

105. Analyze your referral sources

Referral sources can give you an idea on which site (from social or organic) has the highest number of visitors. You can decide whether or not you want to continue building traffic from those blogs/sites based on the gathered data.

You can find your referral sources on Google Analytics (Make sure you login your account): Traffic Sources > Sources > Referrals.

By clicking on each referral site, you’ll see the pages from the domain that is sending the most traffic and how much time they are staying on the page.

If you find that the highest referral came from a blog/column site, you can reach out to the site owner and say thanks to him for giving you the highest visitors.

Pro tip: Do more work for regular columns as they can increase your referral traffic for a particular blog/site.

google-analytics-referral-sources

106. Understanding geographic location

Your site can attract visitors from different countries as well as rank for foreign terms or keywords. You can see the data by clicking: Audience > Demographics > Location.

The map displays the total number of visitors your site obtains from a specific country or location. Darker green color represents more visitors from a certain location.

Tip: You can translate your site’s pages into different languages using this tool to maximize your site’s potential to engage with foreign visitors.

google-analytics-geographical-location

107. Use internal search terms for content ideas

As you start to take an effort to grow your blog, chances are you’re getting visitors coming from the search engines (organic referral). Understanding what keywords they typed in the search bar that led them to your site/blog helps you to establish an effective content marketing campaign.

To look for internal search terms, go to Google Analytics tab: Traffic Sources > Sources > Search > Organic.

It provides you a list of keywords and number of visitors on your site. By analyzing their behavior and which keyword obtains the highest number of visits, you can now create a content (blog post, infographic, etc..) that target those keywords.

google-analytics-internal-search-terms

108. Locate your bounce pages

Identifying pages that aren’t engaging to your audience and receive little-to-no results should also be given importance.

You can find this data here: Content > Site Content > Exit Pages

High bounce rates and high exit rates are implications of poor content and negative user experience. Turning it into a compelling and user-generated content can actually make a positive boost in your site’s performance.

google-analytics-exit-pages

109. In-Page Analytics

This feature of Google Analytics will provide you a flow layout, homepage layout and display tooltips (percentage of clicks of users) of your website.

Find this data at: Content > In-Page Analytics

This visual graphic gives you an idea of where you should place your web assets (subscription form, social sharing buttons, etc..)

branding-strategies

110. Study engaged traffic

Visitor engagement is essential in identifying the number of visitors staying on your website for a specific period of time. Visitors are grouped based on the duration (e.g. 0-10 seconds).

This information is available at: Audience > Behavior > Engagement.

Looking at the data can give you insights on whether or not the content/elements in your website is engaging. The most engaged visitors are more likely to visit a lot of pages in your site.

The table records unique visitors and their total number of pageviews based on the amount of time spent on your website.

google-analytics-engaged-traffic

111. Real-Time Analytics

Tracking real-time behavior of your visitors is one of the best features of Google Analytics given that it offers a detailed insight of your visitors’ interactions. Using that feature, you can determine the best day and time your customers are coming to your site.

In addition, you can also study the patterns of your visitors and identify what problems they are encountering with. With the use of your best branding tools, you can increase the positive experience of your customers by changing some elements that are distractive and not important to your visitors.

miscellaneous

112. Though Leadership Marketing

Though leadership is often discussed in business and marketing realm and this creates a momentum in every professional who wants to increase their personal branding and contribute something that s valuable to the community. But how can you show that you are a thought leader in your industry?

  • Engage with your supporters/followers in social media and blog community. The more interactions you made, the likelihood of increasing your personal branding is higher.
  • Launch an event. This is possible for big brands but for thought leaders, conducting a personal event is a good way to start revealing your brand identity to your target audience.
  • Become a co-author of a book. Seeking reviews/feedbacks from publications (printed and online pdfs) where you had been a co-author gives a boost in your thought leadership as it showcases your ability about a certain topic.

ready-aim-excel

Resources:


113. Online Training (Course/School)

Online training reaches more people in different places in less time. It goes beyond the usual interactive discussions where people can only get insights from you when you provide answers to them.

So if you want to use this brand asset as your marketing tool, it’s important that online training courses are well-planned and organized to provide real answers for real questions from your chosen type of audience.

To be successful in launching an online learning course/school, you have to be equipped with these marketing tips:

  • Identify opportunities to interact or create conversations with the students/trainees. Clearly define the benefits that they can obtain from your training through community discussions and interactive content (polls).
  • Research carefully for the price of your training. Consider the knowledge, resources and certification that they can receive from you.
  • Strategize your marketing campaigns both proactively and passively. (e.g. direct invitations, newsletters, landing pages, etc..)

Look at how Sean Patrick Si created his own school for beginner SEO practitioners.  

seo-hacker-school

You can read this short guide to know how to start an online training program

114. Word of Mouth Marketing

Word of mouth is an oral, person-to-person communication between a receiver and a communicator whom the receiver perceives as non-commercial, regarding a brand, product or service.

This "free advertising" as it is termed, encourages customers/visitors to dive in to your brand through product/service testimonials and become part of the brand experience.

How to start:

  • Connect with influencers to spread your message further. You can ask them to host events for your brand/site, giving free coupons and samples to disseminate to their followers.
  • Build a customer community where members can share common interests and transmit ideas/experiences with one another.


115. Do a competitive research

Assessing the competitive landscape in your industry is a time-consuming and expensive process. As a matter of fact, big brands hire consultants and skilled marketers to do the task for them. Understanding how to position yourself in your community and being successful in your competitive research has a lot of things to consider including:

  • Valuable product/service that will best serve your customers.
  • Outreach to people (influencers, mid-level audience) to make them aware of your product/service.
  • Useful resources to run/start a business and to use as a cutting edge in the competition

For SEO practitioners, here are some guides that can help you start your competitive research:


116. Creative marketing

There is no exact definition of "creative marketing" and "creativity". But one definition would be "a novel way" of doing things that is characterized by four components - fluency (generating many ideas), flexibility (shifting perspectives easily), originality (conceiving of something new) and elaboration (building on others' ideas).

Creative marketing is simply the "out of the box" thinking. The more you go beyond from what your competitors are already doing, the likelihood of earning shares/links/recognition from your marketing tactics is higher.

Here are some tips to start your creative marketing:

  • Find the inherent drama within your message/offering (Your catchy moments!)
  • Reveal the benefits of your offering to your audience with dramatic features.
  • Get your people's attention. Go beyond the traditional advertising (e.g. the viral "memes").

All you have to do is listen to your audience (customers/visitors) and identify their needs (what are they looking for) based on your conversations with them.

117. Real time marketing

Real-time marketing is defined as “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online.

The foundation of an effective real-time marketing taps in:

  • Timely publication
  • High quality content
  • Enthusiastic response from a brand's target audience

How to do it:

  • Look for social trends that can serve as a framework/idea for content creation and promotion (consider the longetivity and relevance of the trend).
  • Find a set of brand-specific tools that will be useful for identifying trends and comprehensive analytics in your community (e.g. Google Alerts).
  • Enable collaboration within the virtual team and help the team members integrate the highlight trends in their operational activities.
  • Make your brand community as lively as possible by giving them reasons to interact with each other (e.g. free product discounts)

Here’s a recent post by Chris Dyson that talks about newsjacking: the real time linkbaiting.

118. Permission marketing

Permission Marketing is a coined term by Seth Godin, which is all about giving consumers the opportunity to say "yes" or "no" to being contacted by a certain company

The degree of intensity in permission marketing varies from the following models:

  • Direct relationship maintenance
  • Permission partnership
  • Ad market
  • Permission pool

How to do it:

  • Reveal the benefits of your product/service (how it can help your customers) through integration of free tools/books in your site.
  • Run social media contents to entice customers to like/share your page.
  • Choose the right email frequency when sending emails to increase response rates and to avoid interruption with your customers.
  • Increase blog/brand awareness through powerful incentives to gain opt-in subscribers. (The advantage of this is that they'll be the one to engage/request to you either through social platforms or email).
  • Enable opt-out or unsubscribe button in your email templates.


119. Corporate social responsibility

Corporate social responsibility is businesses’ “decisions and actions taken for reasons at least partially beyond the firm’s direct economic or technical interest."

In simpler terms, CSR is establishing a brand awareness within your community through news promotion, offline donation/charity and creating an online campaign (contests, advocacy, etc..)

skyrocketseo

120. Buzz marketing

Buzz marketing is the implementation of a planned action to advance the cause of mouth.

Here are two advantages of using buzz marketing in your marketing campaigns:

  • It can generate a large number of contacts on the first launch/initiative of the buzz.
  • Message transmission is easily done in the community, seeing that there is a high need to send the message to other people.

How to do it:

  • Create a unique, controversial or remarkable content (blog post, video, infographic, etc..) (Tip: Headline matters!)
  • Target your audience's emotions. Negative issues are commonly included in the top list. (E.g. SEO is dead)

Viral content marketing from kaiserthesage

Image Credit: Link here

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blog-promotion

120 Marketing Tactics for New Blogs Part II

Hey readers! Here is the second part of the "120 Marketing Tactics for New Blogs" guide. If you missed the first part, here is the link or if you want to jump into the last part, click here.

You can either skip to your chosen tactic(s) using these quick links or start scrolling to read them all!

46. Interview Influencers or Industry Leaders
47. Create Pinable and Attractive Images/Infographics
48. Become a co-author or columnist for a news site/blog
49. Convert blog post and submit it to Scribd
50. Ebook
51. Press Release
52. Post regularly
53. Use enticing descriptions for your posts
54. Video
55. Content Curation
56. Slide Presentations
57. Meme
58. Give something for free
59. Internal Linking
60. Research your competitors
61. Egobait
62. Drawings
63. Quizzes
64. Charts/graphs
65. Games
66. Create follow up posts
67. Blog Design
68. Use Social Sharing Buttons on your site
69. Add polls to your page/site
70. Social Proof
71. Logo
72. Tagline
73. Zemanta
74. Callout Section

content-marketing

46. Interview Influencers or Industry Leaders

Interviewing experts in your industry helps you build trust and creates a good content that everybody wants to read, share and linked to. Highly recognized influencers are passionate to talk about a specific topic, so you need to start with a little preparation (questions) before the interview.

Industry thought leaders had their interview requests in the past and you can check those out to derive ideas for your questions. Q&A sites like Quora and Topsy help you see the most common question or topic your audience would like to know about. Social platforms are good source of information given that people are daily engaging in these communities.

Learn from the famous interviews of Michael Stelsner and Pat Flynn and see how they construct questions and connect to their audiences.

Ask the interviewee if he can provide a short ‘bio’ with his or her links and if he can do a favor for you, that is to promote the content (blog posts or podcast) on his or her social networks.

Use Skype for voice interview or email for written interview. Use this plugin to prepare the output for your website.

47. Create Pinable and Attractive Images/Infographics

I covered the how-to’s of creating an infograhpic on the first part of my 2-part series. However, I can give you additional resources that you may want to check out to boost the link acquisition of your site.

Use Pinterest Pin It Button for Images so users can easily share your content on Pinterest.

48. Become a co-author or columnist for a news site/blog

Columnist is a journalist or expert in a specific area who has no special training. Most industries like interior design and fashion used the idea of getting influential bloggers to write for their columns/newspapers/blogs.

Take advantage of this technique as you can get more followers/readers for your site and the writing exposure can get the attention of other industry leaders.

Follow these steps to start your co-writing career:

  • Choose a specific area/theme where you want to dominate and established your content authority.
  • Use advanced search queries to look for high quality blogs/sites and determine if they are a good match to your standards (site’s domain authority, social shares, number of high quality comments). Get the contacts of the website owners and put them down in a spreadsheet.
  • Stay up to date with the latest subject/topic. Use Topsy and Quora to find your readers’ needs and try to help them through your blog post. You need to understand the behavior of the readers of your targeted blog/site. This will be your deciding factor on what writing voice or tone you will use for your content.
  • Link to older posts of your blog that you think will be useful for your column write-ups.

If you’re in the search industry, you may try becoming a columnist on Search Engine Journal and Site Pro News to gain more readers back to your site.

49. Convert blog post and submit it to Scribd.

Watch this video to learn how to use scribe to convert your blog post to Scribd.

After the conversion, you can submit the file to the following sites to attract more traffic (search, social, etc..) to your page.


50. Ebook

Aside from the earning potential an ebook has, it also leverages the ability to attract natural links and massive shares to your page/site. Given that the content of the book provides valuable insights (how-to’s, crowdsourced, product review, etc..) to users/audience, the likelihood of ranking high on SERPs for a targeted keyword/phrase is higher.

Listed below are the benefits you can get from publishing an ebook:

  • Decreases your bounce rate (percentage of readers who leave one of your pages without visiting other page(s), seeing that your readers are spending more time reading your content.
  • Easy-to-download and faster to produce than paper books. Updating it for correction and for additional information is an easy task to do.
  • Builds your credibility as a brand given that it shows your expertise as an industry leader.
  • Get mentioned easily on top news/blogs whose owners can use your content as a reference/resource.
  • Increases your conversions (leads, subscriptions, etc..)
  • Multiplies your potential to gain more followers/readers, encourage comments/feedbacks.
  • Identifies your competitive advantage or unique value proposition as a brand.

You can check out the complete guide by Pat Flynn on how to write and publish an ebook.

ebook-the-smart-way

51. Press Release

Press release is an effective strategy to boost your online presence as a brand for your company/blog.

The use of this kind of public relation has three simple yet actionable steps you can apply to promote your website/product/services.

Pitching a Journalist/PR Agency

Your main goal of understanding the behavior of journalist/PR is to get them covered your website/blog/product. Behavior includes their requirements of a good email or contact pitch.

As soon as you send them an email, you engage with them. Ask open-ended questions of what they are looking for to cover. Give them the necessary requirements until they’re satisfied and ready to cover your blog/site.

For product launch, it’s important to send journalist materials or a sample product to help them with their press coverage. The faster you provide them the needed requirements, the faster your news/PR release will be published.

Mention your competitors in the article/news so as to make a remark of your strengths and weakness. It helps you stand out among your competitors.

Meet the journalist or a group of them in person (press tour). It’s easy and cheap since you want to submit all the needed requirements and answer all their questions in one day.

Invest on your PR skills to cultivate relationships with top journalists and PR Agency Owner/Manager. This is your best asset to acquire hard-to-earned links that will boost your credibility as a brand and are good for word-of-mouth marketing.

Here are some top news sites you can get coverage with:

You can check this case study by Larry Kim of Wordtracker on how he got a link from the Wall Street Journal.

52. Post regularly

Your blog posting frequency may either affect the reputation of your blog positively or negatively given that your readers may actively participate on your blog through social shares and comments. The more you update your blog, the higher is their interaction on it.

Another advantage of posting new blog posts is that your readers have a reason to visit your blog in a regular basis. There’s a better chance to get new entry points in search engine given that your blog posts may rank high in each specifically targeted keywords.

Aside from absorbing unique visitors to your site, regularly updating your blog can retain your repeating visitors. Your subscribers will either receive an email directing them to your blog or see your new blog post in their feed readers.

However, getting the benefits of regularly updating your blog requires you to determine first your blog goals. If it is for maximum growth, you can post multiple times a day.

If you’re only aiming for slow growth, you can post two or three times a week. But this level of growth doesn’t always happen. In the case of Jason Acidre of Kaiserthesage, he published his post once every week but then, his evergreen content gets him into the mainstream of search industry.

It is better if you ask guest authors to write on your blog as this can keep your readership grow, seeing that you can obtain their followers or readers.

53. Use enticing descriptions for your posts

Search engines use meta descriptions as a snippet to appear below the title of the search results. The more relevant and enticing your snippet, the more likely your users will click through your link.

When you share a link of your post/page on social media sites, the description of the page is included in the share. Again, the more enticing your description is, the more your content will get tons of shares. It also increases your Click Through Rates (CTR). You can check out this guide on how to use titles and get the best exposure for your site.

Crafting your meta description has only two guidelines to follow: call to action and cliffhangers. Ask people to take an action. Use phrases like “Read more about”, and “Click Here” to get them see your page.

Cliffhangers are best to encourage your viewers to click through the full story of your blog post.

54. Video

Add videos on your blog to make your content more compelling, seeing that readers are actually seeking for elements/content aside from a plain text. There’s lot of reasons why you want to add/create a video for your blog.

One is to educate. Amy Porterfield and Pat Flynn are famous personalities when it comes to creating tutorial videos.  See some of their videos here and here.

Tips on How to Create a Video

First and foremost, you have to plan your video content. From the start to the end, the video must convey the message you want your viewers to know about.

Make it short but meaningful to your audience. Avoid fluffs that only make your video longer. Keep it straight to your point.

Make sure that your video looks presentable. It positively affects the viewpoint of your visitors towards your brand.

If you have several videos, sort them by categories. Use playlist to arrange videos according their type.

smart-passive-income

Check out this guide by Phil Notigham on how to invest on videos to build more links for your site.

55.  Content Curation

Content curation is not about collecting links of great content on the web. It’s more on delivering a context that is well-organized and presented clearly to the targeted readers.

Additionally, a content curation should offer high value to readers, given that it requires more time and focus to get the right information about a certain topic.

You’ll find several blog posts/articles that discussed each part of content curation – the why and how. But this guide by Mark Acsay covers the whole picture of content curation.

56. Slide Presentations

People are visual beings. And so, if you want to provide great content, add some slide presentations to your blog.

Here’s a cool video by Rand Fishkin on how to create an exceptional slide presentation.

After you created the slide presentation, you may submit it to SlideShare to increase its visibility and attract more links/shares. Don’t forget to put the url of your website on the description box.

57. Meme

Meme is a viral piece that you can use for your content marketing. It’s incredibly the most viral tool, seeing that it gets traction in social media accounts particularly in Pinterest and Facebook.

The use of meme is worth your effort given that it can generate tons of traffic and visibility to both your social media and content campaigns.

Pamela Vaughan wrote a post about Memejacking. It’s a complete guide to creating memes for marketing.

58. Give something for free

If you own a business, giving free is one of the best strategies you can use to attract more leads/subscribers/traffic to your blog.

Pat Flynn emphasized in his presentation the importance/power of giving free for your blog/business.

What stuff can you give away for free?

  • Extensive guides on Ebook/PDF formats (ex. Moz’guide, Hubspot’s Branding in the Inbound Age)
  • Tools/Softwares (ex. TrafficTravis)
  • Consultation and advices through emails or social media platforms (ex. Quicksprout)
  • Sample products in exchange for links (mentions, reviews, shares, etc.) on someone’s blog through linker outreach.
  • Advertisement of your readers/customers’ product/service on your page (“Advertise with Us”) and on the sidebars of your site. Only offer them free advertising for a short period of time (1 month or two).

Make it easy for your readers to download your free stuff. Ask for feedbacks/suggestions on how you can improve it (ebooks, whitepapers, etc..) The more you are transparent to your customers, the better you can build relationships with them.

59. Internal Linking

This term would not be the sexiest but it’s one of the vital parts of a solid/effective link building strategy. But before I dive in to how you can build a good foundation in internal linking, let me first define what an internal link is.

An internal link is a hyperlink that is a reference or navigation element in a document to another section of the same document or to another document that may be on or part of the same website or domain of the internet.

<a href="www.digitalphilippines.net">brand building</a>

In the above example, the word highlighted in red, “brand building” is an internal link.

Below are some simple tips you can apply on your internal linking strategy:

  • Get links from other sites (must be authority/high quality).See 10 types of links that really matter and how to get them. Use longer anchor texts in guest posts/forums/blog commenting as these can increase your click through rate (CTR) and does increase your traffic.
  • Add links of your own blog posts, given that it does not only promote your own content but increase the time spent by your readers on your site. (lowers your bounce rate). Link juice is passed to the blog post where you linked your content.
  • Add an extra navigation to your popular posts/most recent posts as these can give some extra link juice to your profitable/landing pages. Use Yet Another Related Post Plugin or Zemanta to encourage your readers to click through to more pages/blog posts on your site.
  • Include keyword(s) in your URLs. Make it short and use lower-case letters.


60. Research your competitors

One great tip that keeps your strategy (link building in social media, email, content, etc.) ongoing and stand longer in the inbound marketing scene is to research your competitors. Gaining competitive intelligence gives you a basis on the behavior of your audience (readers/subscribers/customers) and spends more time in providing value for them.

How can you gather information from your competitors?

  • Use free tools like Google Trends and Google Alerts to see what keywords your competitors are commonly searching for in search engines.
  • Tap the social network to see where your competitors have higher interaction whether it’s Facebook, Twitter or Pinterest. See 26 Tips to Create a Strong Social Media Content Strategy.
  • Gather stories/feedbacks from your audience. They might be speaking to you real experiences/information from their service provider/supplier (your competitor). You can beat what their offering by providing a better service/content.
  • Attend seminars/conferences/meet-ups and other offline events to learn on what and how they interact with their specifically targeted audience.


61. Egobait

Ego bait is a blog/business asset that is designed to attract attention of a group of people in which its main purpose is to generate tons of links/shares as well as to increase the site’s visibility.

There are several guides/resources about this topic but here are some of the good ones you may check out:


62. Drawings

Many businesses are now running into new ideas on how they can market their blogs. I mentioned earlier that for you to stand out in the competition, you have to think of a unique and creative idea.

One idea/content that everybody else is missing out is drawing. It gives room for your brand to tell your story/message to your customers/readers. Roger, Moz’s mascot, was created by Matthew Heilman (Creative Director of Moz) for the visual recognition of the company and also, to be part of its product innovation and customer service.

roger-moz

Use tools like Scribblar, FlockDraw and Scriblink to create your own drawing.

63. Quizzes

Build thousands of links with quizzes. Look at how Matt Inman considers the viral strategy in his quiz entitled, “how many 5 year old can you take in a flight”.

You can also use it as your own advantage but make sure that your quiz:

  • Is topically relevant to your subject matter/topic of your website.
  • Has an embeddable badge with the name of your quiz as its anchor text and link pointing to your quiz.

You can check out the SEO quiz by Bill Slawski and Moz’s upcoming quiz.

64. Charts/graphs

You can create a good data-driven content using visualizations such as charts and graphs. There’s a better way to do it than in Excel. In fact, there are lots of tools/generators you can use to start with this type of visuals and they are as follows:

How to create a chart or graph?

  • Identify the purpose of your content. For comparison of two variables, it’s best to use a bar chart. When the data adds up to 100%, use a pie chart.
  • Use colors to bring more attention to your graph and sort the data according to their kind. (ex. blue for advocates, green for followers and red for others).
  • Use direct lines instead of legend to make your data more compelling.
  • Save the chart as a template.

Here are some useful resources on how to create a sexier chart/graph:


65. Games

Video games are not only addictive but can also improve your search engine rankings given that the reward can add value to your content and thus, attract referral links.

The more goals a person needs to complete in the game, the more it can influence other people to take an action (ex. promote the blog/site on social sites).

You can check out this interview with Chris Anton on how he made $10,000 in his first month and Neil Patel’s post on how to use game mechanics to improve your SEO.

66. Create follow up posts

Give your new readers a momentum to keep reading your blog post/content. It can be in a form of a regular blog post like this guide or a guest post (See: Other-Worldly and Alternative Link Building Strategies – Part I and Other-Worldy & Alternative Link Building – Part II by Anthony Pensabene).

This content strategy helps you increase your followers/subscribers given that they’ll be watching over your next/follow-up content/blog post.

Make sure that you provide value to your follow up posts to exceed your readers’ expectation towards your expertise/skills.

design-and-user-experience

67. Blog Design

A creative blog design brings more traffic to your site given that it is one of the formulas for a positive user experience.

Unbeatable content + Compelling design = Positive User Experience

I covered the importance of a compelling design in my post on Kaiserthesage.

I list down essential characteristics of a compelling blog design:

  • Good readability through the contrast of the background color and foreground color. Font size should range from 12-14px.
  • Easy-to-find elements like menus and side bars displaying recent/popular posts.
  • Engaging comment section such as IntenseDebate and Disqus.
  • Integration of social media sites for easy sharing of content (ex. ShareThis).
  • Memorable content that reflects your brand or blog’s mission/vision/core values. (ex. Blog Design for ROI Rule: KISS Headers, Navigation, and Sidebars)
  • Semantic HTML structure for blog maintenance and better search engine results.
  • Coherence in organizing your content through proper navigation (categories).
  • Creative post title design. (Check out this “Make Posts Easy to Read” by Darren Rowse.


68.  Use Social Sharing Buttons on your site

Social media share buttons are great way to get your readers share your content on their social profiles before or after they read your work.

Here are some Wordpress plugins you may use to add social buttons on your site:

You can check out this guide by Mari Smith on Social Media Examiner and my recent post about social media branding.

69. Add polls to your page/site

Polls are hot items on news sites/blogs that drives interaction. It’s a good way to ask feedbacks and get some real ideas for your content creation.

Here are some interactive polls you can add to your site:


70. Social Proof

http://fiorecommunications.com/2013/04/10/social-proof-to-grow-your-business-expert-insights/

Take a look at this infographic to understand the power of social proof.

social-proof-infographic

Social proof is a marketing material that can help you build trust with your potential customers and entice them to buy your product/services (ex. Customer testimonials and case studies).

How to use social proof to drive traffic and conversion to your site?

  • Include both your name and your company in your social proof and make some impact on your conversion given that companies/readers would like to see your credibility as a brand/blog.
  • Inspire others by sharing results. Look at how Neil Patel did in his social proof.
  • Tailor your social proof to your audience. Choose only one good testimonial from your clients and put their logo below the text.
  • Try different social proofs to see what drives more conversions. What’s working for Neil Patel may not work for you. Check out his guide on how to effectively use testimonials for your brand/blog.


71. Logo

Logo is a visual representation of your brand. It establishes loyalty between your business and your visitors/clients/customers and creates the first impression about your business.

To get started with your logo creation, follow these step by step tips:

  • Think first about your mission statement or the message you want to convey to your customers/readers.
  • Analyze how your competitors are creating their logos by identifying some elements that play a significant role in logo creation (visual design, nature/behavior of specifically targeted audience, brand personality, etc…)
  • Sketch your logo. Use original art instead of copying a clip art from other sites. Make it clean, functional, easy to reproduce (for black and white copies) and memorable.
  • Try not to exceed three colors given that there comes a time that you will produce the logo on stationery. It would be pricey if you choose more than three colors. Try different color studies using different versions of the logo.
  • Use evergreen content even for your logo. It should last and stay current for 10 to 30 years so you no longer need to redesign it when it is outdated.
  • After creating your logo, you should consult a professional designer. He or she knows how you can easily transfer your logo design into print and make changes/edit some elements of the design.
  • Use your logo as your brand asset in business cards, letterheads, ads, brochures, your blog/site, etc.. This will increase your logo’s visibility both online and offline that can lead to more business opportunities.


72. Tagline

Tagline became the most underused element in both personal and business blog. Several blogs don’t understand the huge function of a tagline and how it can be used to get more readers/subscribes for a blog.

A short yet powerful tagline can make a big difference for your blog’s online presence. This is a snapshot of your service, expertise, and what you can offer to your readers. The more compelling your tagline is, the better.

How to create a catchy and SEO friendly tagline?

  • Identify the purpose of your blog. Is it to educate, entertain or promote a product/service?
  • Keep it short. Shorter taglines are memorable and appealing to your readers.
  • Be clear and concise with your tagline. Make sure it conveys the message/purpose/promise of your blog.
  • Add some humor if possible into your tagline to make it interesting and humanized.
  • Ask your friends/colleagues for suggestions or comments. They might have a better idea than what you think.


73. Zemanta

This Wordpress plugin is one of the powerful link building tools but you need some careful insights on how to use it properly.

Zemanta is a service that can scan your content and suggest “related” articles and images from different sources. Make sure that you open every suggested link and only include those authority links that are relevant to your topic. Add credits to the authors/creators of the image and/or blog post.

74. Callout Section

A call out may be a simple text, box, arrow, bullet or any decorative treatment. It is usually set apart from the content by enlarging or contrasting its font.

Cyberchiimps wrote a post on how to enable the callout action in the blog settings.

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